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    White with French Navy Spot Flossie Embroidered Midi Dress

    £110.00 £44.00

    It's the embroidery and blouson sleeves that take centre stage on this midi dress. But that's not to say it isn't practical as the pure cotton keeps you cool in the sun and a flattering waist panel creates an easy-to-style shape. Just pop it on, add mules and you're done.

    • Shell 100% cotton, Lining 100% cotton, Embroidery 100% polyester
    • Gentle machine wash
    • Flattering semi fitted shape through bust and waist with a full skirt
    • Length finishes at mid calf
    • Side pockets
    • Full length sleeves
    • Elasticated cuff detail
    • Full body lining
    • Concealed side zip

    White Judith Dress

    £85.00 £59.50

    It wouldn't be the warmer seasons without scallop detailing. The fitted bodice and full skirt create a feminine fit-and-flare shape, while the pure cotton makes it lightweight and breathable. Now, all that's missing is some sunshine...

    • 100% cotton
    • Machine washable
    • Scallop edge detail at hem and armhole
    • Flattering semi fitted shape through bust and waist with a full skirt
    • Sleeveless
    • Fully lined
    • Concealed back zip

    White Scallop Embroidered Dress

    £40.00 £32.00

    Sometimes swashbuckling pirates and intrepid explorers have to smarten up, and this dress is for exactly those occasions. We've given it colourful embroidery, fun frills and scalloped trims. Gathers at the waist and a soft lining make the skirt wonderfully floaty and full for twirling at parties.

    • 100% cotton
    • Machine washable

    White Embroidered Boho Dress

    £28.00 £16.80

    We love daisy chains so much we embroidered them onto this boho dress. That's not all – we also added colourful stitching onto the textured cotton fabric. Gathers at the waist make the skirt full for swishing, and an invisible zip makes it easy to change out of after a day of running through…

    • 100% cotton
    • Machine washable

    White Bernadette Embroidered Dress

    £80.00 £64.00

    This summer dress will take you from sunrise to sunset. It features an A-line cut, square neckline and figure-enhancing tie waist. The intricate embroidery on the front and back adds a pop of colour.

    • Shell 100% cotton, Lining 100% cotton, Embroidery 100% polyester
    • Gentle machine wash
    • Relaxed fit
    • Length finishes just above knee
    • Side pockets
    • Short sleeves
    • Self fabric belt

    White Fringe Detail Woven Dress

    £32.00 £25.60

    Made from a lightweight cotton fabric, this bohemian dress can handle the hottest of days. Bright tassels + pom-braid trim + sparkly stitching = a holiday favourite. Complete with sleeve-and-hem fringing and bodice-and-skirt embroidery, who's ready to hit the beach?

    • 100% cotton
    • Machine washable

    White Broderie Tiered Midi Dress

    £51.00 £40.80

    Dancing on the beach or at a family wedding – this layered dress does both with gusto. The lightweight broderie fabric is perfect for stepping out in the sunshine, and the full skirt allows for plenty of extra swing. Oh, and because good things come in threes, there's a ruffle at the neck, waist and…

    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    White Estella Embroidered Midi Dress

    £98.00 £68.60

    This relaxed cotton dress is looking forward to going on holiday with you. The square neck and chunky straps with colour-popping embroidery make a statement whether you’re beach-chilling or city-breaking and the skirt has a modern semi-tiered hem.

    • Main 100% cotton, Lining 100% cotton, Embroidery 100% polyester
    • Gentle machine wash
    • Semi-fitted shape
    • Length finishes at low calf
    • Sleeveless
    • Fully lined
    • Concealed back zip

    White Sena Embroidered Jersey Dress

    £65.00 £45.50

    Colourful graphic embroidery, cap sleeves and a throw-on cut put this slub cotton shift dress at the top of your holiday packing list. The easy shape sits just above the knee, perfect for partnering with strappy sandals. It's a summer winner.

    • Body 100% cotton, Embroidery 100% polyester
    • Machine washable
    • Shift with relaxed waist to a fitted hip and straight hem
    • Length finishes above knee
    • Textured slub jersey
    • Unlined

    White Textured Dot/Cherries Frill Sleeve Smocked Dress

    £40.00 £16.00

    Simply take one fully lined skirt, add frilled sleeves and throw in some hand smocking on the bodice. Finish with some delicate embroidery and a secret spell, and there it is – the recipe for the perfect summer dress.

    • 100% cotton
    • Machine washable

    White Tulips Scallop Edge Vintage Dress

    £40.00 £32.00

    Little rockers can twist and shout in this retro dress, complete with a fully lined skirt for a comfortable fit. The scalloped edging and bold pattern make it a perfect match for mini music festivals in the garden.

    • BLU: outer 99% cotton 1% polyester
    • IVO: outer 55% linen 45% cotton
    • Net 100% polyamide
    • Lining 100% cotton
    • Machine washable

    White Bird Embroidery Floral Embroidered Dress

    £30.00 £18.00

    The fuss-free buttons and lining with matching knickers make this dress an oh-so-speedy option for little occasions. 100% cotton keeps baby cool and comfortable at a party, while smocking on the sleeves adds a special finishing touch. Now there's just the choice between gingham with floral…

    • Garment washed for softness
    • Fully lined
    • Pants on sizes up to and including 18-24m
    • Flutter logo
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    White Floaty Woven Playsuit

    £32.00 £22.40

    Sunny swashbuckling adventures are better when this floaty playsuit is involved. The elasticated waist and cuffs mean swinging from deck to deck is a breeze. And its tassel detailing and embroidery make it a treasured item for partying like a pirate too.

    • Elasticated waist
    • Concealed back zip
    • Main 100% cotton
    • Lining 100% cotton
    • Machine washable

    White Mabel Shirt

    £55.00 £38.50

    We've given the classic shirt a bit of a twist – subtle ruffle detailing brings this timeless style right up to date. Our cotton design can be dressed up for that big meeting at work, or down with a pair of jeans for brunch.

    • 100% cotton
    • Machine washable
    • Ruffle detail at neckline, centre front and cuffs
    • Semi-fitted shape
    • Length finishes at low hip
    • Full length sleeves
    • Box pleat from the back yoke
    • Button fastening at front

    White Cleo Broderie Jersey Top

    £48.00 £33.60

    That tricky smart-casual dress code has met its match in this elegant, lightweight slub-cotton top. The broderie placket draws the eye, while the subtle gathers and long blouson sleeves flatter. Oh, and we added pompoms around the neck – just because.

    • Main 100% cotton, Yoke 100% cotton, Trims 100% cotton
    • Machine washable
    • Semi-fitted shape
    • Length finishes at low hip
    • Bell shaped sleeve gathered into cuff
    • Textured slub jersey

    White Slub Grandad Collar Shirt

    £26.00 £18.20

    This cotton-linen shirt is perfect for a little prince. The laid-back grandad-style neckline makes it ideal for casual days, or it can be dressed up with one of our suits if formal duty calls. The neon stitching on the last buttonhole adds a flash of colour for when one is out meeting one's public.

    • 55% linen 45% cotton
    • Machine washable

    White Lace Detail Woven Top

    £28.00 £22.40

    Birthday party dressing? It's a doddle with this lace-trim cotton top. A frill flutters from shoulder to hem and befriends some pintuck detailing on its travels. Smart occasions call for teaming it with slim-fit trousers but it looks equally lovely with jeans.

    • Keyhole and button fastening at back neck
    • WHT: main 100% cotton
    • WHT: lining 100% cotton
    • BLU: 100% cotton
    • Machine washable

    White/Iris Purple Sweet Berry Twirly Woven Dress

    £32.00 £22.40

    This four-tiered printed dress is fully lined in cotton voile and each tier is gathered with its own playful ruffle. The soft fabric is comfortable and the swishy skirt makes it a staple for play-dates and parties.

    • 100% cotton
    • Machine washable

    White/Lake Blue Woodblock Smocked Waist Printed Dress

    £30.00 £15.00

    She wears smocking by the seashore… try saying that three times quickly. Not only for the beach, this printed dress has an elasticated neckline and gathered waist, so it can be smartened up easily. The lightweight fabric is soft on the skin and the double-layered skirt is oh-so swishy. Oh, and an…

    • 100% cotton
    • Machine washable

    White/Duke Blue Stripe Towelling Tie-waist Dress

    £24.00 £9.60

    Beach trips or park days? This soft towelling dress is ready for whatever the weekend has in store. The stripy design has colour-contrast binding on the neckline and pockets, and soft gathers at the waist to keep it in place during sea-paddling or tree-climbing adventures.

    • 80% cotton 20% polyester
    • Machine washable

    Wild Blueberry Blue/White Smart Shirt

    £26.00 £13.00

    Dress up any special occasion with our smartest shirt yet. This slightly-grown-up cotton design looks great paired with chinos and the pop stitching brings a dash of colour.

    • Regular fit
    • 100% cotton
    • Machine washable

    White/Gold Pineapple Strappy Woven Sundress

    £46.00 £36.80

    …here we come. This happy-go-lucky dress is all about feeling good, with its contrasting textures, lightweight fabric and floaty tiers. In fact, we’re pretty sure the full skirt is impossible not to twirl in. Lace trims and the shimmering pineapples on the white option make this a firm favourite when…

    • WHT: main 38% viscose 33% lyocell 27% cotton 1% polyester 1% metallised fibre
    • PNK: main 38% viscose 31% lyocell 28% cotton 3% polyester
    • Lining 100% cotton
    • Machine washable

    White/Jungle Green Jersey Tie-front Top

    £22.00 £17.60

    When is a T-shirt not just a T-shirt? When it's a versatile tie-front top with turned up sleeves. Made from textured cotton slub for breathability, it comes in nautical stripes or a pineapple print. It can be dressed up with jeans or a skirt for a party, or dressed down with shorts for the beach.

    • 100% cotton
    • Machine washable

    Chambray/White Broderie Fun Layered Playsuit

    £32.00 £19.20

    …top-and-shorts combo is actually an all-in-one, with embroidery or broderie splashed across both layers. With stretchy smocking at the back, it's easy to throw on – less time getting dressed means more time for fun. The straps are adjustable so it stays snug no matter what adventures are in store.

    • Smocked elasticated back bodice
    • Adjustable straps to fit your child as they grow
    • Main 100% cotton
    • Lining 100% cotton
    • Machine washable

    Elizabethan Blue/White Tassel Detail Culotte Jumpsuit

    £30.00 £12.00

    This cotton playsuit is made for sunny days. An elasticated waist is super comfortable while roomy culotte-shaped legs catch the breeze. Tassel fringes and a drawcord at the waist add to the warm-weather fun.

    • Mid calf length
    • Fully functional drawstring adjusts to your child's waist
    • Concealed back zip
    • 100% cotton
    • Machine washable

    White/Red Pop Trim Carina Jersey Tunic

    £60.00 £36.00

    It's ALL about the detail with this soft cotton tunic. The stitch trim dresses things up, while the notch neckline and blouson sleeves have an airy feel. Throw on for relaxing walks along the beach.

    • 100% cotton
    • Machine washable
    • Semi-fitted shape
    • Length finishes at low thigh
    • ¾ length sleeves gathered into cuff
    • Textured slub jersey

    Green/White Surf Floral Colour Pop Jersey Playsuit

    £22.00 £17.60

    Quick – get ready to play. With these colour-popping play suits, changes are doubly speedy thanks to the button fastenings on the shoulders. It features a brightly striped elasticated waistband and trims on the legs and neck. Supersoft jersey makes them all-day comfortable, meaning running, jumping…

    • Elasticated waist
    • Functional shoulder buttons
    • Main 100% cotton
    • Waistband 100% cotton
    • Machine washable

    White Helena Chino Dress

    £60.00

    This sleeveless cotton chino dress ticks all the right boxes for sunny days. Shape-accentuating waist seam? Yep. Feminine notch neck? Absolutely. Warm weather, here you come.

    • MDN: 99% cotton 1% elastane
    • Other colours: 97% cotton 3% elastane
    • Machine washable
    • Fitted shape
    • Length finishes just above knee
    • Two front pockets
    • Sleeveless
    • Unlined
    • Concealed back zip

    White The Cotton Notch Tee

    £30.00

    Introducing your ultimate solution for laid-back weekends: this supersoft cotton top with three-quarter-length sleeves. An update on the classic Henley shape, it features a placket detail on the front. Jeans and wedges dress it up for barbecues and picnics.

    • 100% cotton
    • Machine washable
    • Relaxed fit
    • Length finishes at low hip
    • ¾ length sleeves
    • Textured slub jersey

    White The Cotton V-neck Tee

    £20.00

    Jeans, meet your new partner in crime. This short-sleeved slub-cotton T-shirt has a slightly relaxed fit that’s as flattering as it is comfortable. Its simple V-neck shape can easily be dressed up – try a statement necklace and ankle boots.

    • 100% cotton
    • Machine washable
    • Relaxed fit
    • Length finishes at low hip
    • Short sleeves
    • Textured slub jersey

    White Sweet Pointelle Body

    £10.00

    Little accident? In a rush? Introducing your new busy morning best friend. This simple and supersoft body is easy to dress baby in, featuring an envelope neckline and handy poppers on the gusset for speedy changing. Simply mix and match with our range and little ones are all set.

    • Ribbed fabric for extra stretch
    • Garment washed for softness
    • Envelope neck for easy dressing
    • Popper opening at crotch
    • 100% cotton
    • Machine washable

    White Essential Roll Neck

    £28.00

    Love to layer? Then you won't want to miss this versatile roll neck. Made from soft, stretchy cotton in a sleek, fitted shape, it's perfect for wearing with dresses or under jackets, but stylish enough to wear alone too.

    • 96% cotton 4% elastane
    • Machine washable
    • Fitted shape
    • Length finishes at low hip
    • Full length sleeves
    • Ribbed jersey with a little bit of stretch for comfort

    White Oxford Shirt

    £26.00

    Special occasions demand a special shirt and we've got just the thing. This cotton Oxford style has a classic button-down collar and comes in a stripe or embroidery. Wear to birthday parties and fancy dinners to win the award for best-dressed every time (sorry, grown-ups).

    • GRY - Embroidered motif
    • 100% cotton
    • Machine washable

    White Long-sleeved Rosebud T-shirt

    £10.00

    It's soft and comfortable for all your adventures, but this T-shirt has something a little bit special. Pretty picot trim and a rosebud detail at the neck make it perfect for layering under your favourite dress. Or just slip it on over jeans for everyday fun.

    • 100% cotton
    • Machine washable

    White/Shell Pink Bud Embroidered Cross-back Dress

    £30.00

    Ready, steady, twirl with this party dress and its show-stealing skirt with contrasting floral embroidery. There's stretchiness at the back for pull-on-ability and ruffled cross-back straps to show off when whirling across the dance floor.

    • 100% cotton
    • Machine washable

    White/Blue Wave Surf Bunny Cross-back Appliqué Dress

    £30.00

    Whether for a picnic in the park or family BBQ in the back garden, this floaty sleeveless dress is just the ticket. Each design features an appliqué animal to join the fun on make-pretend adventures. Made from soft jersey, it's also loose-fitting enough to wear in the playground – now who's…

    • 100% cotton
    • Machine washable

    White/Festival Pink Stripe Pocket Detail Jersey Dress

    £24.00

    Sandpit in the morning, playground in the afternoon. Our jersey dress is perfectly practical for growing busy bees. With an A-line shape and a tie-waist to keep it in place while on the move, this garden go-to also has patch pockets for collecting daisies.

    • 100% cotton
    • Machine washable

    Shell Pink/White Donkeys Big Animal Appliqué Dress Set

    £28.00

    Our cotton-rich appliqué sets are decorated with adorable animal designs. The leggings are as bright and fun as your little one. Pair with big imaginations for days spent exploring the great outdoors – and it’s all machine washable.

    • Tunic dress length
    • Garment washed for softness
    • Appliqué logo
    • Popper fastening at the back
    • Top 100% cotton
    • Bottoms 95% cotton 5% elastane
    • Machine washable
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