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    Pyjama Set

    £30.00 £15.00

    When bedtime calls, cosy up in these comfortable pyjamas. The bottoms are made from brushed flannel with a supersoft feel, cut loosely so you can stretch out and relax on cloud nine.

    • Woven bottoms
    • 100% cotton
    • Machine washable
    • KEEP AWAY FROM FIRE

    Fluttery Appliqué Play Set

    £28.00 £11.20

    Can't choose between stripes or spots? This pure cotton set has them both and we added a fluttery appliqué design made up of colourful flowers to bring a little 'ta-dah' to playdates. Polka dot bottoms combine with a Breton-style top, with a choice of a turtle or an apple. There are handy…

    • Garment washed for softness
    • Popper fastening at the back
    • Flutter logo
    • Top 100% cotton
    • Bottoms 100% cotton
    • Machine washable

    Jersey Logo Play Set

    £28.00 £22.40

    These adorable cotton play sets are perfect for warm-weather adventures. They come in soft cotton and the poppers make changing a breeze. Choose from an appliqué heart or bouncing bunnies and get baby ready for a day in the sun.

    • Garment washed for softness
    • Elasticated neckline
    • Top 100% cotton
    • Bottoms 95% cotton 5% elastane
    • Machine washable

    Printed Woven Play Set

    £30.00 £12.00

    Little donkeys, bunnies and birds delight on this cotton play set. There's a cute top, with bow-tied straps to match the cuffed shorts. Contrasting colours and patterns make this baby's holiday hero piece.

    • Garment washed for softness
    • Adjustable straps to fit your child as they grow
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Short Pyjama Set

    £28.00 £19.60

    Made for warmer nights, this cotton poplin pyjama set is soft and loose to keep you cool. The shorts in stripes or checks are extra colourful – because who says bedtime can’t be fun?

    • Woven bottoms
    • 100% cotton
    • Machine washable
    • KEEP AWAY FROM FIRE

    Pretty Bikini Set

    £22.00 £17.60

    Ruffles galore! Our bikini set features crossover straps too – perfect for lazing by the pool, cannonballing or reaching for the boogie board. If the sun gets too hot, team with one of our flowing kaftans.

    • MUL: outer 80% polyamide 20% elastane
    • BLU: outer 55% polyester 40% polyamide 5% elastane
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Stripy Bikini Set

    £22.00 £8.80

    Windbreakers, deckchairs, ice lollies, this bikini set... ALL the best seaside essentials are striped. Made up of stripy bottoms with a contrast-colour crop top, this no-fuss swimwear is easy to pull on when ocean bound. It's finished with a button front for an extra wave of detail.

    • Outer 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Smocked Bikini Set

    £22.00 £17.60

    Be the envy of passing mermaids with this bikini set. With smocking at the sides and frills at the seams and hems, this colourfully printed two-piece is perfect for the pool or beach. What more do you need when splashing, swimming and surfing?

    • Outer 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Colourful Bikini Set

    £22.00 £17.60

    The salty sea, a swimming pool... Take them both on in this bright bikini set. The sporty top has a crossover design at the front and halterneck straps. Contrasting binding add vibrant pops of colour so there'll be no trouble staying the centre of attention.

    • Outer 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable

    Colourblock Surf Set

    £32.00 £22.40

    Jump straight into the sea with this colourblocked surf set. With panels in bright shades, budding surfers will be easy to spot. The top has a high neck and short raglan sleeves, and the bottoms are just as mish-mashed with constrasting edges. Time to make a splash.

    • 80% polyamide 20% elastane
    • Machine washable

    Fun Pocket Pyjama Set

    £22.00 £17.60

    Popcorn? Tick. Cool pyjamas? Tick. This sleepover-ready set, made from soft cotton jersey, comes in either a bright watermelon or a cool cactus design. The striped vest has a tiny embroidered pocket for stashing midnight sweets, and the comfy, printed shorts are finished with a drawstring waist.

    • Top 100% cotton, Shorts 100% cotton
    • Machine washable

    Jungle Surf Set

    £35.00 £21.00

    Here's a different kind of (swimming) trunk – meet the friendly appliqué elephant, complete with fluttery 3D details. For a tropical adventure see the toucan and floral print with neon pops. Our surf suit comes with a matching hat and the fabric has UPF 40+ sun protection to take care of…

    • ¾ length sleeves
    • 80% polyamide 20% elastane
    • Machine washable
    • Provides sun protection, conforms to EN 13758-2 UPF 40+

    Sporty Pyjama Set

    £26.00 £15.60

    What do champion goal scorers wear at bedtime? This pair of athletic-inspired striped pyjamas. These sleep companions feature contrast ribbing around the cuffs and neck to stay looking sporty – even while snoozing.

    • 100% cotton
    • Machine washable
    • KEEP AWAY FROM FIRE

    Ruffle Jersey Pyjama Set

    £22.00 £15.40

    We've gathered together all things nice to ensure these jersey pyjamas take first place at the PJ party. All of the trimmings have been invited, from ruffled hems and fluttery sleeves to an all-over print. The shorts have a comfy elasticated tie waistband and the neckline is finished with a…

    • 100% cotton
    • Machine washable
    • Keep away from fire

    Woven Detail Pyjama Set

    £22.00 £15.40

    Light and airy, these woven pyjamas are what dreams are made of. The top and shorts sport a summery print or broderie details and a dainty trim, while the stretchy drawcord waistband ensures a snug and secure fit. The cami-strapped vest has a comfortable, floaty shape so mini snoozers can drift off…

    • 100% cotton
    • Machine washable
    • Keep away from fire

    Knot-back Tankini Set

    £22.00 £17.60

    This colourful tankini has a surprise at the back – little paddlers can turn around to reveal knotted crossover straps. Matching printed bottoms continue the brightly patterned fun, with contrast binding that coordinates with the top's ties. Happy splashing.

    • Outer 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Ruffle Bikini Set

    £26.00 £20.80

    Frill-seekers needed: a bright and bobbly pom-braid trim adorns this tropical bikini – it's got summer holidays written all over it. Adjustable straps make for comfortable splashing while the tropical prints and ruffles around the top and bottoms stands out on the beach.

    • Main 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Sun Protective Surf Set

    £26.00 £18.20

    Wave goodbye to boring beachwear with this lively two-piece surf suit. Playful printed tops and colourful bottoms create vibrant looks that hip young surfers (well, paddlers) will love. A high neck provides protection from the sun's rays.

    • BBL, IND and GRN: top 80% polyamide 20% elastane
    • 80% polyamide 20% elastane
    • PNK: top 82% polyester 18% elastane
    • Shorts 80% polyamide 20% elastane
    • Machine washable
    • Provides sun protection, conforms to EN 13758-2 UPF 40+

    Jungle Surf Set

    £32.00 £19.20

    Here's a different kind of (swimming) trunk – meet the friendly appliqué elephant, complete with fluttery 3D details. For a tropical adventure see the toucan and floral print with neon pops. Our surf suit comes with a matching hat and the fabric has UPF 40+ sun protection to take care of…

    • ¾ length sleeves
    • 80% polyamide 20% elastane
    • Machine washable
    • Provides sun protection, conforms to EN 13758-2 UPF 40+

    Surf Bikini Set

    £22.00 £17.60

    This bright bikini is ready for every aqua adventure, whether that's making a splash in the ocean or cooling off in the paddling pool. Stripes and spots and contrast binding add plenty of fun. More colourful than a shoal of tropical fish, it's ideal for exploring the shallows and (on especially…

    • Outer 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Go Wild Jersey Play Set

    £28.00 £11.20

    With their endearing animal appliqués, these 100% cotton slub play sets are made for going wild. Designed for little wrigglers, each set comes with poppers at the shoulder of the striped tee for easy changing and a rope drawcord waist on the patterned bottoms to give a secure fit. Just the…

    • Relaxed fit
    • Textured slub jersey
    • Garment washed for softness
    • Appliqué logo
    • Fully functional drawstring adjusts to your child's waist
    • Shoulder popper fastening
    • Top 100% cotton
    • Bottoms 100% cotton
    • Machine washable

    Gingham Romper and Body Set

    £30.00 £12.00

    An adorable baby needs an equally adorable play set – so we created this gingham design, which features a fluffy bunny appliqué with a soft pompom tail. It comes with adjustable crossover straps to allow for growing room and poppers for fuss-free changes. The romper and the body (complete with…

    • Garment washed for softness
    • Elasticated hem for added fullness and stretch
    • Popper fastening at the back
    • Bodysuit has popper opening at crotch
    • Adjustable straps to fit your child as they grow
    • Body 100% cotton
    • Bottoms 100% cotton
    • Lining 100% cotton
    • Machine washable

    Rash Vest and Pant Set

    £26.00 £18.20

    You can’t wrap them in cotton wool, but this rash vest and pants set is the next best thing. The UPF protective 50+ fabric is designed to keep delicate skin safe, so we cut the soft and stretchy fabric to include long sleeves and a high neck. All-over prints, appliqué cherries and a bunny with…

    • Main 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Rash Vest and Pant Set

    £26.00 £18.20

    You can’t wrap them in cotton wool, but this rash vest and pants set is the next best thing. The UPF protective 50+ fabric is designed to keep delicate skin safe, so we cut the soft and stretchy fabric to include long sleeves and a high neck. All-over prints, appliqué cherries and a bunny with…

    • Main 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Big Animal Appliqué Dress Set

    £28.00 £19.60

    Our cotton-rich appliqué sets are decorated with adorable animal designs. The leggings are as bright and fun as your little one. Pair with big imaginations for days spent exploring the great outdoors – and it’s all machine washable.

    • Tunic dress length
    • Garment washed for softness
    • Appliqué logo
    • Popper fastening at the back
    • Top 100% cotton
    • Bottoms 95% cotton 5% elastane
    • Machine washable

    Big Animal Appliqué Dress Set

    £28.00 £19.60

    Our cotton-rich appliqué sets are decorated with adorable animal designs. The leggings are as bright and fun as your little one. Pair with big imaginations for days spent exploring the great outdoors – and it’s all machine washable.

    • Tunic dress length
    • Garment washed for softness
    • Appliqué logo
    • Popper fastening at the back
    • Top 100% cotton
    • Bottoms 95% cotton 5% elastane
    • Machine washable

    Sunny Days Woven Play Set

    £30.00 £12.00

    Sunny days were made for this 100% cotton play set, which comes in a choice of delicate embroidery, floral prints, lace or appliqué details. It's easy to wear thanks to the buttons at the back, elasticated bloomers and soft lining. It has little flutter sleeves and ruffled cuffs, but it's the…

    • Garment washed for softness
    • Back button placket opening
    • Top 100% cotton
    • Bottoms 100% cotton
    • Lining 100% cotton
    • Machine washable

    T-Shirt and Printed Dress Set

    £28.00 £11.20

    Our all-over flower print dress is just the thing for a picnic with the teddy bears. It comes with a T-shirt that can be worn separately – perfect for mixing and matching. Now, who's for a sandwich?

    • 100% cotton
    • Machine washable

    Semi-precious Earrings

    £40.00 £28.00

    Here's a fact for you: there's no outfit in the world that can't be improved by statement earrings. We've embellished these ones with semi-precious stones. They're gold-plated and have sterling silver posts to keep your earlobes happy. Pair with the matching necklace for a coordinated look.

    • Body metal
    • Trims semi-precious stones
    • 9K gold plated
    • Natural variations of semi precious stones, mean there are likely to be slight variations in colour and size..but all equally as beautiful!
    • These earrings come with two set of backs, gold plaited sterling silver butterfly backs and metal with a plastic disc backs to choose from
    • 6cm/2½" total drop length
    • Each earring weighs (approx) 5.5g
    • Comes with its own fabric storage bag
    • Conforms to BS EN 1811:2011 – safe to wear with nickel allergies

    Pretty Swim Hat

    £12.00 £9.60

    Our sweet swim hat is crafted from comfortable fabric to keep baby happy and that’s not all – we’ve added a velcro strap and pretty frill detail. Combine with our matching rash vest set for days on the beach.

    • Fabric provides sun protection UPF 50+
    • Machine washable

    Bathers

    4.5
    Based on (10 Reviews)

    £16.00 £8.00

    Three, two, one, cannonball! Get set for a day of splashing with the bright, cheerful prints on our bathing shorts. The elasticated waist and drawstring make them a doddle to pull on (and keep on when performing ambitious jumps).

    • Main 70% cotton 30% polyamide
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Bathers

    £18.00 £10.80

    Three, two, one, cannonball. Get set for a day of splashing with the bright, cheerful prints on our supersoft bathing shorts. The elasticated waist and drawstring make them a doddle to pull on (and keep on when performing ambitious jumps).

    • Main 100% polyester
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Active Polo

    £18.00 £9.00

    Training for Wimbledon stardom? It's important to look the part. This brilliant-white short-sleeved polo shirt is made from special performance moisture-wicking cotton. (Game, set and) match with white active shorts for a pro tennis outfit.

    • Wicking fabric which draws moisture away from the body to the surface of the fabric for quick evaporation
    • 100% polyester
    • Machine washable

    Pretty Swim Hat

    £12.00 £9.60

    Our sweet swim hat is crafted from comfortable fabric to keep baby happy and that’s not all – we’ve added a velcro strap and pretty frill detail. Combine with our matching rash vest set for days on the beach.

    • Fabric provides sun protection UPF 50+
    • Machine washable

    Luna Jersey Jumpsuit

    £90.00 £63.00

    In a drapey fabric, this is a detail-packed summer dream of a jumpsuit. The boat-neck, V-back detail and ruched belt are set to flatter. Add it to your wardrobe and let the compliments roll in.

    • Body 95% viscose 5% elastane, Bodice lining 95% viscose 5% elastane
    • Machine washable
    • Semi-fitted shape
    • Cropped length
    • Short sleeves
    • Drapey jersey with stretch
    • Lined bodice

    Clifton Ankle Boots

    £140.00 £98.00

    These cowboy-style boots, with a mid-low heel, are ideal for running around town. In suede or Italian snakeskin-printed leather, featuring stylish western-inspired embroidery on the toes, they're all set for Saturday nights out.

    • TAN: upper suede
    • SNK: upper embossed goat leather
    • Lining leather
    • Sole man-made/leather
    • Heel height 5cm/2"
    • Concealed elastic gusset

    5 Pack Pretty Sock Box

    £20.00 £10.00

    Tiny toes will feel super-snug and comfortable in our cotton-rich socks. We’ve added a touch of delicate lace detailing, making them the perfect partner for pretty skirts and dresses. The boxed set includes five different pairs in cheerful colours, so everyone can find their favourite.

    • Packaged in a gift box
    • MUL: 79% cotton 20% polyamide 1% elastane
    • Machine washable

    Fun Swim Hat

    £10.00 £4.00

    There’s no need to hide under a palm tree with our sweet surf hat. It’s crafted from comfortable UPF fabric, and that’s not all – we’ve added a longer part at the back to protect delicate necks. Combine with our matching rash vest and pants set for head-to-toe protection.

    • Fabric provides sun protection UPF 50+
    • Machine washable

    Fun Swim Hat

    £12.00 £4.80

    There’s no need to hide under a palm tree with our sweet surf hat. It’s crafted from comfortable UPF fabric, and that’s not all – we’ve added a longer part at the back to protect delicate necks. Combine with our matching rash vest and pants set for head-to-toe protection.

    • Fabric provides sun protection UPF 50+
    • Machine washable

    5 Pack Pretty Sock Box

    £20.00 £10.00

    Tiny toes will feel super-snug and comfortable in our cotton-rich socks. We’ve added a touch of delicate lace detailing, making them the perfect partner for pretty skirts and dresses. The boxed set includes five different pairs in cheerful colours, so everyone can find their favourite.

    • Packaged in a gift box
    • MUL: 79% cotton 20% polyamide 1% elastane
    • Machine washable

    Halterneck Appliqué Swimsuit

    £22.00 £15.40

    Calling all frill seekers. This swimsuit has a fluttery tiered skirt to ensure jumping in the waves is even more fun than usual. An easy-to-fasten halter-neck makes quick changes a breeze, while 3D motifs or striking appliqué details mean getting set to go splashing has never been so colourful.

    • Outer 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Ribbed Footless Tights

    £10.00 £6.00

    Inject a little sparkle into the everyday with these glittery tights. They’re footless and stretchy for maximum comfort– perfect for all-day adventures. Pair with a special dress to get all set for that big party afterwards, too. Now, time to show off your newest dance moves.

    • 75% cotton 20% polyamide 3% elastane 1% polyester 1% metallised yarn
    • Machine washable

    Bronte Jersey Dress

    £65.00 £45.50

    Set aside some space in your wardrobe – this versatile shift dress will instantly be on regular rotation. The trusty ottoman smooths your figure, and seam details at the front make it extra flattering. Smart enough for busy days in the office, the V-neck and just-above-the-knee skirt length give it…

    • Main 55% cotton 44% polyester 1% elastane, Facing 100% polyester
    • Machine washable
    • Semi-fitted shape
    • Length finishes above knee
    • Concealed front pockets
    • ¾ length sleeves
    • Textured medium weight jersey with stretch

    Viola Maxi Shirt Dress

    £140.00 £56.00

    Get ready to slip into your next wardrobe wonder. This flowing maxi dress is made from crinkle viscose and comes with a tie belt for a defined waist. Brunch in the AM and dinner in the PM? Between the stylish tiered skirt and smart buttoned front, you're set for all occasions.

    • 100% viscose
    • Gentle machine wash
    • Semi-fitted shape
    • Maxi length
    • ¾ length sleeves
    • Unlined
    • Detachable belt
    • Tiered panel skirt
    • Functional front placket

    Genevieve Midi Shirt Dress

    £220.00 £154.00

    Achieve standout style in seconds with this shirt dress. Designed in an ultra-flattering fit-and-flare shape, this piece is crafted from an intricate spot jacquard and features blouson sleeves. Team it with heels and get set to take the world (or just that dinner party) by storm.

    • Main 55% polyester 45% viscose, Lining 100% polyester
    • Dry clean only
    • Flattering shape through bust and waist leading to a gentle A-line shape
    • Midi length
    • Full length sleeves
    • Full body lining
    • Detachable belt
    • Functional front placket

    Albemarle Heeled Boots

    £198.00 £138.60

    Luxuriously soft leather boots. If that doesn't sound appealing, we don't know what does. Set on a chunky mid-height heel, these are great for days when you're dashing all over town. We added slight ruching at the ankle for a stylish, yet laid-back feel – team with jeans or knee-skimming dresses to…

    • Upper and lining leather
    • Sole leather/man-made
    • Heel height 7.5cm/3"

    Truro Raffia Embroidered Bag

    £80.00 £56.00

    This cross-body bag has raffia panels featuring spot embroidery, a zip pull embellished with a suede pompom and an adjustable strap. Inside there's a handy internal pocket for easy-to-reach essentials. Team this bag with the matching shoes for a set that was simply made for summer weddings.

    • Upper raffia and suede
    • Lining 100% cotton
    • Trim suede
    • This is made from raffia, which is a delicate, natural material.
    • 22cm/8½ " wide at opening x 15cm/6" high x 7.5cm/3" deep, total strap length 122cm/48"
    • Adjustable straps
    • Main zip opening

    5 Pack Stripy Bodies

    £37.00 £25.90

    Weekday dressing is a snap with this set of five cotton jersey tops, all wrapped up in a presentation bag. With stripy designs and a contrast pocket, they make a perfect team with our co-ordinating bottoms. And changes are done in a flash, thanks to envelope necks and poppers round the gusset.

    • Comes with its own fabric storage bag
    • Ribbed fabric for extra stretch
    • Garment washed for softness
    • Popper opening at crotch
    • 100% cotton
    • Machine washable

    Floral Embroidered Vest

    £18.00 £14.40

    Team this vest with shorts and you are all set for skipping through a meadow of wildflowers. It’s just as bright and colourful, with delicate floral embroidery on the chest and straps. A zigzag trim and an easy shape make this top all the better for prancing around in.

    • Keyhole and button fastening at back neck
    • 100% cotton
    • Machine washable

    Floral Embroidered Top

    £32.00 £25.60

    …forward. Any day can be a special occasion with this deceptively simple but so-very-charming top. It features bright embroidered flowers and a delicate broderie trim. Made from swingy textured voile fabric and with buttons all down the back, this piece just needs a daisy-chain crown to set it off.

    • Main 55% viscose 45% cotton
    • Lining 100% cotton
    • Machine washable

    Hotchpotch Stripe T-shirt

    £18.00 £9.00

    What makes zebras and tigers run so fast? Their stripes, of course – which is why we've covered this T-shirt in them. It's made of soft cotton slub, for staying cosy while setting new world sprinting records.

    • 100% cotton
    • Machine washable

    Kendal Jumper

    £90.00 £36.00

    Oversized knits make us think of log fires and frosty countryside walks – the perfect setting for our chunky stitch jumper. It features a cable knit along the sleeves for an eye-catching twist. That's your weekend sorted then.

    • 45% polyamide 35% wool 15% cotton 5% alpaca
    • Machine washable
    • Relaxed fit
    • Length finishes at low hip
    • Full length sleeves with blouson shaping gathered into cuff
    • Cable detail on sleeve

    Cotton Linen Jumper

    £60.00 £24.00

    When the sun sets on your al-fresco dinner, this cotton-linen blend jumper is the layer you need. The rib detailing on cuffs and hem add a point of difference and the slim fit means it won't look bulky over a T-shirt. It's an ideal partner for a T-shirt and linen trousers.

    • Fine gauge knit
    • Machine washable
    • 68% cotton 32% linen

    Helston Faux Fur Gilet

    £110.00 £66.00

    …this faux fur gilet is destined to become your next wardrobe go-to. The super-tactile design is crafted from a soft long pile, and we've added cunningly hidden pockets, a full lining and contrasting piping. We've left it buttonless to make it easy to layer up and keep cosy when the chill sets in.

    • Faux fur outer 53% modacrylic 23% acrylic 24% polyester, Lining 100% polyester
    • Dry clean only
    • Relaxed straight fit
    • Length finishes at top thigh
    • Side pockets
    • Sleeveless
    • Faux fur
    • Fully lined
    • Collarless

    Lois Jumper

    £70.00 £56.00

    Apologies in advance: once on, you'll find this cotton boat-neck jumper is hard to take off. It's the all-over, touchy-feely textured finish that sets it apart from just another long-sleeved knit. The relaxed style, finished with playful button detailing on the shoulder, makes it perfect for…

    • 100% cotton
    • Machine washable
    • Semi-fitted shape
    • Length finishes at mid hip
    • ¾ length sleeves
    • Button detail on shoulder

    Poplin Pattern Shirt

    £50.00 £35.00

    …coffee to the dash for the train home. We've perfected the cut with a sharp cutaway collar and tailored a slightly relaxed fit for a comfortable feel. Then we've woven a colour-pop stripe into the placket, cuffs and inside neck – because it's our unique attention to detail that sets us apart.

    • Cotton poplin fabric
    • Bottom buttonhole in contrast thread
    • Chest pocket
    • Single cuff with two button fastening
    • Lapped side seams
    • Soft cutaway collar
    • Regular fit
    • Machine washable
    • 100% cotton

    Graphic Pyjamas

    £20.00 £10.00

    Take the great outdoors to bed with you in this cosy pyjama set. With these fun characters to keep you company, who needs a bedtime story? It's ultra soft in stretch cotton jersey, with a wonderfully comfortable loose fit.

    • Printed logo
    • 100% cotton
    • Machine washable
    • KEEP AWAY FROM FIRE

    Active Vest

    £14.00 £11.20

    On your marks, get set, go, because this game-changing vest top is ready for action. The racerback design in soft grey marl is extra comfortable. Made from moisture-wicking fabric with appliqué stripes, it'll stay looking pristine until the finish line.

    • Wicking fabric which draws moisture away from the body to the surface of the fabric for quick evaporation
    • Soft and comfortable activewear fabric
    • 90% polyester 10% elastane
    • Machine washable

    String Bikini Bottoms

    5
    Based on (5 Reviews)

    £25.00 £20.00

    Brighten up your poolside wardrobe with these easy-tie bikini bottoms. All you need to do is mix and match with a top to create your perfect two-piece set. Now, which way to the beach?

    • Outer 80% polyamide 20% elastane, Lining 100% polyester
    • Machine washable
    • Light coverage
    • Lined front and back
    • Fully adjustable side ties

    Pretty Surf Suit

    £28.00 £22.40

    Is your little surfer ready for the waves? Our soft and comfortable surf suit is made from UPF fabric to protect their skin and the zip at the back makes for hassle-free changes. Ready, set, paddle.

    • ¾ length sleeves
    • 80% polyamide 20% elastane
    • Machine washable
    • Provides sun protection, conforms to EN 13758-2 UPF 40+

    Pretty Surf Suit

    £28.00 £22.40

    Is your little surfer ready for the waves? Our soft and comfortable surf suit is made from UPF fabric to protect their skin and the zip at the back makes for hassle-free changes. Ready, set, paddle.

    • ¾ length sleeves
    • 80% polyamide 20% elastane
    • Machine washable
    • Provides sun protection, conforms to EN 13758-2 UPF 40+

    Bow Detail Swimsuit

    £18.00 £9.00

    This swimsuit has ruffles on the neck and staps as well as a bow at the back to get all of the ‘awws’ in those holiday photographs. Choose from two colourful prints or an appliqué elephant. With UPF sun-protected fabric, days by the sea are as easy as ready, set, paddle…

    • 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Pull-on Cargo Trousers

    £22.00 £11.00

    Ready, set, crawl: these cotton corduroy bottoms are fully lined to be gentle on skin but sturdy enough to stand up to speed-racing across the floor. The ribbed waistband keeps them firmly in place, while buttoned side pockets mean dummies stay safe.

    • Full length
    • Garment washed for softness
    • Ribbed elasticated waistband with functional drawstring
    • Two cargo pockets
    • Outer 100% cotton
    • Rib 100% cotton
    • Lining 100% cotton
    • Machine washable

    Pull-on Cargo Trousers

    £24.00 £12.00

    Ready, set, crawl: these cotton corduroy bottoms are fully lined to be gentle on skin but sturdy enough to stand up to speed-racing across the floor. The ribbed waistband keeps them firmly in place, while buttoned side pockets mean dummies stay safe.

    • Full length
    • Garment washed for softness
    • Ribbed elasticated waistband with functional drawstring
    • Two cargo pockets
    • Outer 100% cotton
    • Rib 100% cotton
    • Lining 100% cotton
    • Machine washable

    Bow Detail Swimsuit

    £18.00 £9.00

    This swimsuit has ruffles on the neck and staps as well as a bow at the back to get all of the ‘awws’ in those holiday photographs. Choose from two colourful prints or an appliqué elephant. With UPF sun-protected fabric, days by the sea are as easy as ready, set, paddle…

    • 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Brushed Cotton Pull-ons

    4.3
    Based on (12 Reviews)

    £38.00 £22.80

    Coffee, the Sunday papers, and these soft, relaxed pull-ons – we know how to do laid-back living. The brushed twill fabric and drawstring waist are perfect for taking it easy: just throw on a T-shirt and you're all set. They even come with roomy side pockets (big enough to lose the TV remote in).

    • Brushed cotton twill
    • Garment washed for a casual appearance
    • Side pockets
    • One back pocket
    • Button fly
    • Relaxed fit
    • Machine washable
    • 100% cotton

    Milos Cup-size Bikini Top

    £38.00 £26.60

    Make a break for the water in this wave-inspired bikini. It comes in cup-sizes and has adjustable straps for a made-to-measure fit. The design has side boning and underwire for that all-important support so when the surf’s up, you’ll be set.

    • TUR and NAV: outer 80% polyamide 20% elastane, trim 82% polyester 18% elastane, lining 84% polyamide 16% elastane
    • Other colours: outer 80% polyamide 20% elastane, lining 84% polyamide 16% elastane
    • Machine washable
    • Bra cup sized for a closer fit
    • Built in underwire and moulded cups for shape and support
    • Adjustable straps
    • Fixed clasp back fastening

    Lemnos Swimsuit

    £60.00 £42.00

    Take a swim on the wild side with this cheetah-print one-piece. It has a sporty low-cut back and coordinating trims. As the sun sets, layer it as a bodysuit with some denim shorts for extra wardrobe mileage. When the design is this fierce, any excuse to show it off, right?

    • Outer 80% polyamide 20% elastane, Lining 100% polyester
    • Machine washable
    • High legs
    • Lined front and back
    • Lightly padded removable cups for a smooth shape
    • Hidden under bust shelf offers light support
    • Low curved back shape

    Sports Stripe Joggers

    £24.00 £12.00

    Ready, set, go! Our joggers tick all the sporty boxes. With a back pocket, elasticated waist and drawstring, they’ll keep budding champions comfortable as they reach for the finish line. Soft cotton and ribbed cuffs seal in the warmth, while bright stripes on the pockets add some colourful fun.

    • Elasticated waist with functional drawstring
    • Front and back pockets
    • Main 100% cotton
    • Rib 100% cotton
    • Machine washable

    Beach Towel

    £20.00 £14.00

    Treat little mermaids to a pretty way to dry off after a day of splashing around. The supersoft 100% cotton with colourful rainbows or tropical flamingos might just tempt them out of the water that little bit quicker (you can thank us later). Match with our swimwear for a coordinated set.

    • 100% cotton
    • Machine washable

    Long-sleeved Active T-shirt

    £26.00 £10.40

    This bright and bold sports top has hi-vis reflective branding down the sides, neon pink contrast neck-rib and stitching and is made with brushed moisture-wicking fabric, which will keep them warm and dry. Thumb holes in the cuff help keep out pesky chills too. Get set, be safe, go!

    • Wicking fabric which draws moisture away from the body to the surface of the fabric for quick evaporation
    • Soft and comfortable activewear fabric
    • 88% polyester 12% elastane
    • Machine washable

    Pyjama Set

    £30.00

    When bedtime calls, cosy up in these pyjama set. They're made from pure cotton for a supersoft feel and cut loosely for comfort. Get ready to relax on cloud nine.

    • Woven bottoms
    • 100% cotton
    • Machine washable
    • KEEP AWAY FROM FIRE

    Cord Dungaree Play Set

    £30.00

    The cord dungarees in this set have plenty of room for how-is-that-even-possible overnight growth spurts, thanks to their adjustable shoulder buttons. When little one starts wriggling about, cross-over straps at the back keep the lined body and trousers in place. The top can be worn separately too…

    • Popper opening at crotch
    • Shoulder popper fastening
    • Set includes T-shirt and dungaree
    • Adjustable straps to fit your child as they grow
    • Top 100% cotton
    • Bottoms 100% cotton
    • Lining 100% cotton
    • Machine washable

    Summer Jersey Dungaree Set

    £26.00

    This two-piece set is ready for a whaley fun time. The jersey dungarees are super comfortable for crawling and gusset poppers on the inside legs make for happy nappy changes. The slub cotton top – which can be worn separately for versatility – is covered in adorable baby whales.

    • Garment washed for softness
    • Inside leg popper fastening on sizes up to and including 18-24m for easy changing
    • Shoulder popper fastening
    • Adjustable straps to fit your child as they grow
    • Set includes T-shirt and dungaree
    • Heavy weight jersey dungaree
    • Top 100% cotton
    • Bottoms 100% cotton
    • Machine washable

    Baby Gifting Set

    £50.00

    Our baby set is crafted from 100% organic cotton so it's soft on skin and kind to the planet. Containing a sleepsuit (with a gold popper for easy dressing), two long-sleeved bodies, a hat and trousers in a presentation box, this combination is perfect for getting new parents started.

    • Set includes: Sleepsuit, 2 bodysuits, trousers and hat
    • Bodysuit and sleepsuit have popper openings
    • Sold as a set
    • Sleepsuit features embroidered logo
    • Packaged in a gift box
    • Ribbed fabric for extra stretch
    • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
    • Garment washed for softness
    • Sleepsuit: Integral scratch mitts up to 0-3m
    • Sleepsuit: Hidden contrast popper makes dressing simple
    • 100% cotton
    • Machine washable
    • Keep away from fire

    Baby Gifting Set

    £50.00

    Our baby set is crafted from 100% organic cotton so it's soft on skin and kind to the planet. Containing a sleepsuit (with a gold popper for easy dressing), two long-sleeved bodies, a hat and trousers in a presentation box, this combination is perfect for getting new parents started.

    • Set includes: Sleepsuit, 2 bodysuits, trousers and hat
    • Bodysuit and sleepsuit have popper openings
    • Sold as a set
    • Sleepsuit features embroidered logo
    • Packaged in a gift box
    • Ribbed fabric for extra stretch
    • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
    • Garment washed for softness
    • Sleepsuit: Integral scratch mitts up to 0-3m
    • Sleepsuit: Hidden contrast popper makes dressing simple
    • 100% cotton
    • Machine washable
    • Keep away from fire

    Supersoft Jersey Play Set

    £28.00

    This jersey play set is made to take some rough and tumble. The cosy sueded fabric is durable enough for everyday wear, while a bit of stretch means little ones can bend, reach and crawl to their hearts' content.

    • Garment washed for softness
    • Popper fastening at the back
    • Top 100% cotton
    • Bottoms 95% cotton 5% elastane
    • Machine washable

    Fluttery Appliqué Play Set

    £26.00

    Can't choose between stripes or spots? This pure cotton set has them both and we added a fluttery appliqué design made up of colourful flowers to bring a little 'ta-dah' to playdates. Polka dot bottoms combine with a Breton-style top, with a choice of a turtle or an apple. There are handy…

    • Garment washed for softness
    • Popper fastening at the back
    • Flutter logo
    • Top 100% cotton
    • Bottoms 100% cotton
    • Machine washable

    Woven Top Play Set

    £33.00

    This supersoft play set takes the brainwork out of those early morning outfit decisions. The nature-inspired embroidery on the woven top matches the floral-print leggings perfectly. Buttons down the back mean quick changes, while the stretchy bottoms are super simple to pull on.

    • Garment washed for softness
    • Back button placket opening
    • Top 100% cotton
    • Bottoms 96% cotton 4% elastane
    • Machine washable

    Pinnie Play Set

    £32.00

    What's the main party trick of this lace-trimmed play set? The jersey T-shirt is completely detachable from the soft cord pinnie, leaving plenty of room to play around when outfitting – we recommend teaming it with anything from the dressing-up box.

    • Garment washed for softness
    • Popper fastening at the back
    • Shoulder button fastening
    • Set includes top and dress
    • Top 100% cotton
    • Dress: outer 100% cotton
    • Dress: lining 100% cotton
    • Machine washable

    Jersey Logo Play Set

    £26.00

    These adorable cotton play sets are perfect for warm-weather adventures. They come in soft cotton and the poppers make changing a breeze. Choose from an appliqué heart or bouncing bunnies and get baby ready for a day in the sun.

    • Garment washed for softness
    • Elasticated neckline
    • Top 100% cotton
    • Bottoms 95% cotton 5% elastane
    • Machine washable

    Printed Woven Play Set

    £30.00

    Little donkeys, bunnies and birds delight on this cotton play set. There's a cute top, with bow-tied straps to match the cuffed shorts. Contrasting colours and patterns make this baby's holiday hero piece.

    • Garment washed for softness
    • Adjustable straps to fit your child as they grow
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Short Pyjama Set

    £28.00

    Made for warmer nights, this cotton poplin short pyjama set is supersoft and loose to keep you cool. The shorts in a print or checks are extra colourful – because who says bedtime can’t be fun?

    • Woven bottoms
    • 100% cotton
    • Machine washable
    • KEEP AWAY FROM FIRE

    Vest Pyjama Set

    £30.00

    This snug-fitting pyjama set features a sleeveless vest and trousers, all crafted from pure cotton. While the top comes in a choice of block colours, the printed bottoms have a floral pattern, complete with a stripy waistband and stretchy cuffs.

    • Stretchy jersey rib
    • Soft against skin
    • Brushed inside for cosiness
    • Rib cuffs for a snuggly fit
    • Fully elasticated waist for stretch and comfort
    • Easy care, machine wash and tumble dryable
    • 100% cotton
    • Machine washable
    • Snug fit, close fitting garments are less likely to catch fire so this style is designed to fit snugly, not flame resistant
    • KEEP AWAY FROM FIRE

    Pretty Bikini Set

    £26.00

    Ruffles galore! Our bikini set features crossover straps too – perfect for lazing by the pool, cannonballing or reaching for the boogie board. If the sun gets too hot, team with one of our flowing kaftans.

    • MUL: outer 80% polyamide 20% elastane
    • BLU: outer 55% polyester 40% polyamide 5% elastane
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Fun Jersey Play Set

    £30.00

    Make changing time a breeze with our appliqué play set. We've put poppers on the back of the top and given the trousers a pattern or stripe design for interest and an elasticated waist with a drawcord to help them stay on.

    • Garment washed for softness
    • Shoulder popper fastening
    • Fully functional drawstring adjusts to your child's waist
    • Top 95% cotton 5% elastane
    • Bottoms 95% cotton 5% elastane
    • Machine washable

    Rash Vest Set

    £26.00

    This stripy rash vest set is just the thing for mini sailors making a splash at the pool or the seaside. Choose between the embroidered strawberries and the delicate broderie trim and fluoro stitching design. Either way, it's finished with frills for extra fun and has UPF 40+ sun protection to keep…

    • Main 55% polyester 40% polyamide 5% elastane
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Short Jersey Play Set

    £22.00

    This 100% slub cotton play set is made for going wild. Designed for little wrigglers, the striped tee comes with poppers at the shoulder for easy changing and a rope drawcord waist on the patterned shorts give a secure fit.Just the thing for exploring the jungle (or the back garden).

    • Relaxed fit
    • Textured slub jersey
    • Garment washed for softness
    • Fully functional drawstring adjusts to your child's waist
    • Shoulder popper fastening
    • Top 100% cotton
    • Bottoms 100% cotton
    • Machine washable

    Short Jersey Play Set

    £24.00

    This 100% slub cotton play set is made for going wild. Designed for little wrigglers, the striped tee comes with poppers at the shoulder for easy changing and a rope drawcord waist on the patterned shorts give a secure fit.Just the thing for exploring the jungle (or the back garden).

    • Relaxed fit
    • Textured slub jersey
    • Garment washed for softness
    • Fully functional drawstring adjusts to your child's waist
    • Shoulder popper fastening
    • Top 100% cotton
    • Bottoms 100% cotton
    • Machine washable

    Ruffle Short-sleeved Surf Set

    £26.00

    Ready, steady... toes in the foam! With its short ruffled sleeves and peplum hem, the top half of this summery surf set has plenty of stretch for hanging loose – or riding the waves – at the beach. The super-bright prints are paired with stripy bottoms to make a real splash.

    • Main 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable
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