Cotton

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    Half-zip Jumper

    £40.00 £20.00

    Windy walks, countryside explorations and long evenings by the campfire – we’ve got them all sorted with our knitted jumper. The soft cotton makes it ideal for pulling on over relaxed tees, and pops of colour seal the deal. Anyone for toasted marshmallows?

    • 60% cotton 30% polyamide 10% wool
    • Machine washable

    Super Raglan T-shirt

    £18.00 £7.20

    'It's all good', says this raglan-sleeved top – and it's difficult to disagree. Made from 100% cotton with a contrast rib neck for extra colour, this design's cosy as well as cool. It's just the thing for champion racers to run about in at the park.

    • Printed logo
    • 100% cotton
    • Machine washable

    Printed Sports T-shirt

    £16.00 £9.60

    …back and front, this T-shirt looks athletic from all angles. The relaxed fit catches the breeze when there are goals to be scored and the pure cotton means it's soft against skin. Thanks to the brightly coloured neckline and stick-out puff prints, the world's next top striker is easy to keep track…

    • Puff print logo
    • 100% cotton
    • Machine washable

    Graphic Slogan T-shirt

    £16.00 £9.60

    …today: taking to the waves, cruising in a campervan, heading to the skatepark or just being generally awesome? Whichever it is, this printed motif T-shirt has fun times written all over it. In supersoft cotton jersey with sporty contrast rib detailing on the neck and sleeves, it's ready for action.

    • Printed logo
    • 100% cotton
    • Machine washable

    Printed Music T-shirt

    £10.00 £7.00

    Wannabe top of the charts? Mini rockers can kickstart their career with this music-inspired T-shirt. Made from supersoft cotton jersey, it's easy to move around in while practising for gigs in the garden. The contrast-colour-printed motif will show up under the stage (or as it's better known, the…

    • Printed logo
    • 100% cotton
    • Machine washable

    Novelty T-shirt

    £16.00 £12.80

    There's no better way to tame a wild beast than to wear it on a T-shirt. The brightly coloured crocodile is brought to life with sticky-out spikes, thankfully they're made from soft cotton so they're scale(and scratch) free. The shark comes with novelty flaps for fins which are fiercely fun.

    • Print with novelty feature
    • 100% cotton
    • Machine washable

    Flower Embroidered Dress

    £50.00 £40.00

    …stuck inside with the grown-ups? This special-occasion dress is coming to the rescue, bringing (almost) hundreds of embroidered flowers with it. A swish-able full skirt and delicate lace trim make it more than a match for the next family gathering. What's more, it's lined with cotton for comfort.

    • Main 55% viscose 45% cotton
    • Lining 100% viscose
    • Machine washable

    Jersey Knee Shorts

    £12.00 £8.40

    These whizzy cycling shorts are ready for the Tour de Park. Sitting just above the knee, they're made from a comfortable cotton and elastane mix. Of course, they're not just for cycling – they look great paired with T-shirts when relaxing at home.

    • Fully elasticated waist
    • 92% cotton 8% elastane
    • Machine washable

    Plain Jersey Knee Shorts

    £10.00 £8.00

    …extremely gifted. They're suited to running, tumbling, squeezing into hiding places, strolling, trampolining, climbing... So they're the perfect accompaniment for busy days. Super comfortable, their cotton and elastane mix is breathable, with a handy stretch for whatever adventures are on the cards.

    • Fully elasticated waist
    • 92% cotton 8% elastane
    • Machine washable

    Sparkly Sequin Tulle Skirt

    £35.00 £14.00

    Sparkling at a party isn't difficult in this super-twinkly sequin skirt. Made with delicate tulle layered over a cotton lining, it has even gathers to create a fully circular shape – so twirling is obligatory. The gold elasticated waistband shimmers with shiny discs that gently cascade down the…

    • Outer 100% polyester
    • Lining 100% cotton
    • Machine washable

    Super Raglan T-shirt

    £20.00 £8.00

    'It's all good', says this raglan-sleeved top – and it's difficult to disagree. Made from 100% cotton with a contrast rib neck for extra colour, this design's cosy as well as cool. It's just the thing for champion racers to run about in at the park.

    • Printed logo
    • 100% cotton
    • Machine washable

    Embroidered Frilly Top

    £20.00 £12.00

    …top has us dizzy with excitement – although that might just be the irresistible urge to twirl its peplum hem. Soft and breathable it's made from sueded cotton and finished with a choice of playful rainbow-stitched designs. Slipping it on adds a tah-dahh-worthy twist to everyday dressing.

    • Embroidered motif
    • 100% cotton
    • Machine washable

    Printed Sports T-shirt

    £16.00 £9.60

    …back and front, this T-shirt looks athletic from all angles. The relaxed fit catches the breeze when there are goals to be scored and the pure cotton means it's soft against skin. Thanks to the brightly coloured neckline and stick-out puff prints, the world's next top striker is easy to keep track…

    • Puff print logo
    • 100% cotton
    • Machine washable

    Tropical Embroidered Top

    £22.00 £11.00

    Feel totally tropical in our cool and comfortable top. This has lots of embroidery on the bodice and stitching at the hem and sleeves, while soft gathers make for a floaty, easy-to-wear shape. The lightweight cotton jersey is great for exploring exotic lands (or the garden).

    • Embroidered motif
    • 50% cotton 50% modal
    • Machine washable

    Graphic Slogan T-shirt

    £16.00 £9.60

    …today: taking to the waves, cruising in a campervan, heading to the skatepark or just being generally awesome? Whichever it is, this printed motif T-shirt has fun times written all over it. In supersoft cotton jersey with sporty contrast rib detailing on the neck and sleeves, it's ready for action.

    • Printed logo
    • 100% cotton
    • Machine washable

    Appliqué Leggings

    £16.00 £12.80

    These cotton leggings are (almost) as playful as you are. A bit of stretch means they're perfect for cartwheels, while embroidered details add a bit of extra fun. Slip them on under your favourite dress for an everyday outfit with a cheeky twist.

    • Appliqué logo
    • 92% cotton 8% elastane
    • Machine washable

    Long Sleeve Stripe T-Shirt

    £30.00 £15.00

    Complete your wardrobe with this long-sleeved striped T-shirt. Soft cotton jersey teams up with easy stripes and a versatile crew neck to make this an essential you'll reach for again and again. The textured rib on the neck adds subtle detail, while the classic colours work perfectly with weekday…

    • Garment washed for softness
    • Machine washable
    • 100% cotton

    Towelling Poncho

    £26.00 £20.80

    When it's time for a break from the water (and maybe an ice-cream) keep off the chills with our soft towelling poncho. This seaside essential in 100% cotton is easy to throw on and easy to throw in the wash. We’ve even added a hood to keep things extra-cosy.

    • 100% cotton
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Big Animal Appliqué T-shirt

    £20.00 £12.00

    Calling all explorers: it just so happens that appliqué animals have galloped onto these 100% cotton T-shirts. In colourful designs they make the perfect companions for garden safaris. And the best part? As they're big and bold, there’s no need to get the binoculars out to spot them.

    • Appliqué logo
    • 100% cotton
    • Machine washable

    Flower Crown Appliqué T-shirt

    £20.00 £16.00

    With its floral-crowned animal appliqué, we hereby name this stripy top 'Queen of the T-shirts'. The mixture of embroidery and fluttery texture means it's the obvious choice for coronation ceremonies in the playground, and it’s made from 100% cotton for all-day softness.

    • Appliqué logo
    • 100% cotton
    • Machine washable

    Vehicle Appliqué T-shirt

    £20.00 £8.00

    The appliqué vehicles on this T-shirt is departing for adventure land. The long-sleeved design is tremendously toasty, just in case it's cold on arrival. In 100% cotton this top is machine washable – so it'll be ready to go when it's time to get in the driving seat.

    • Appliqué and embroidery logo
    • 100% cotton
    • Machine washable

    Ruffle Tights

    £10.00 £7.00

    More than just warmer-uppers, our supersoft cotton tights feature a lace trim ruffle on the back, plus a pretty contrast heel, toe and waistband. All perfect for matching back to the details on our toddler dresses – they make a thoughtful present, too.

    • 73% cotton 25% polyamide 2% elastane
    • Machine washable

    Ruffle Tights

    £10.00 £7.00

    More than just warmer-uppers, our supersoft cotton tights feature a lace trim ruffle on the back, plus a pretty contrast heel, toe and waistband. All perfect for matching back to the details on our toddler dresses – they make a thoughtful present, too.

    • 73% cotton 25% polyamide 2% elastane
    • Machine washable

    Fun Embroidered Skirt

    3.7
    Based on (20 Reviews)

    £75.00 £30.00

    The embroidered design and statement pattern of this A-line skirt make it the ideal any-occasion piece. It’s super flattering too, thanks to the smooth lining and above-the-knee length. An invisible zip at the back makes pulling it on for sightseeing trips fuss-free.

    • DEN: outer 100% cotton, lining 80% polyester 20% cotton, embroidery 100% polyester
    • NAV, GRN and BLU: outer 100% cotton, lining 100% cotton
    • IVO and WHT: outer 100% cotton, lining 100% cotton, embroidery 100% polyester
    • Machine washable
    • Flattering A-line shape
    • Sits below natural waist
    • Length finishes above knee
    • Fully lined
    • Embroidery detail
    • Concealed back zip

    Embroidered Detail Dress

    £30.00 £21.00

    …designs. Whether you choose the intricately embroidered flowers or appliqué elephants, they'll be accompanied by a cheerful pom-braid trim. Crafted from textured cotton and with a full lining that's soft against baby's skin, the design comes with matching knickers for a party-ready combo.

    • Textured fabric
    • Garment washed for softness
    • Fully lined
    • Back button placket opening
    • Pants on sizes up to and including 18-24m
    • MUL: main 96% cotton 4% polyester
    • ORA: main 100% cotton
    • Lining 100% cotton
    • Machine washable

    Pull-on Cargo Trousers

    £22.00 £11.00

    Ready, set, crawl: these cotton corduroy bottoms are fully lined to be gentle on skin but sturdy enough to stand up to speed-racing across the floor. The ribbed waistband keeps them firmly in place, while buttoned side pockets mean dummies stay safe.

    • Full length
    • Garment washed for softness
    • Ribbed elasticated waistband with functional drawstring
    • Two cargo pockets
    • Outer 100% cotton
    • Rib 100% cotton
    • Lining 100% cotton
    • Machine washable

    Pull-on Cargo Trousers

    £24.00 £12.00

    Ready, set, crawl: these cotton corduroy bottoms are fully lined to be gentle on skin but sturdy enough to stand up to speed-racing across the floor. The ribbed waistband keeps them firmly in place, while buttoned side pockets mean dummies stay safe.

    • Full length
    • Garment washed for softness
    • Ribbed elasticated waistband with functional drawstring
    • Two cargo pockets
    • Outer 100% cotton
    • Rib 100% cotton
    • Lining 100% cotton
    • Machine washable

    Embroidered Detail Dress

    £30.00 £21.00

    …designs. Whether you choose the intricately embroidered flowers or appliqué elephants, they'll be accompanied by a cheerful pom-braid trim. Crafted from textured cotton and with a full lining that's soft against baby's skin, the design comes with matching knickers for a party-ready combo.

    • Textured fabric
    • Garment washed for softness
    • Fully lined
    • Back button placket opening
    • Pants on sizes up to and including 18-24m
    • MUL: main 96% cotton 4% polyester
    • ORA: main 100% cotton
    • Lining 100% cotton
    • Machine washable

    Havergate Blazer

    3
    Based on (1 Review)

    £190.00 £114.00

    We've added suave jetted pockets to this unstructured, half-lined blazer for a more formal look. But the brushed cotton from the 120-year-old Tessuti di Sondrio mill in the Italian Alps is still the star of the show. Match it with the coordinating trousers when you've got big things on the agenda.

    • Half lined
    • Two front pockets, one chest welt pocket
    • Three internal pockets
    • Double vent at back hem
    • Tailored fit
    • Dry clean only
    • Outer 100% cotton
    • Back buggy lining 65% polyester 35% cotton
    • Sleeve lining 65% polyester 35% cotton

    Sark Blazer

    £190.00 £95.00

    …special fabric for our do-everything blazer, and we found it in the Italian Alps at the 120-year-old Tessuti di Sondrio mill. This exquisite brushed cotton is crafted into a tailored, unstructured shape with a half-lining and patch pockets. It's the perfect balance between dressed-up and laid-back…

    • Half lined
    • Two front pockets, one chest welt pocket
    • Three internal pockets
    • Two back vents
    • Tailored fit
    • Dry clean only
    • Outer 100% cotton
    • Back buggy lining 65% polyester 35% cotton
    • Sleeve lining 65% polyester 35% cotton

    Lisbon Embroidered Jacket

    £180.00 £126.00

    Don't be surprised if this ornate embroidered jacket sneaks to the top of your holiday wishlist. The decorative pattern is designed in-house so you know it’s one of a kind. Crafted from pure cotton with bold contrast-colour thread, it'll effortlessly dress up your favourite linen trousers.

    • Main 97% cotton 3% elastane
    • Lining 100% cotton
    • Sleeve lining 65% polyester 35% cotton
    • Embroidery 100% polyester
    • Dry clean only
    • Semi-fitted shape
    • Cropped length
    • Full length sleeves
    • Fully lined
    • Hook and eye fastenings

    Tori Midi Dress

    £110.00 £66.00

    Hmm, what to wear for that family lunch and the dinner date later? With this versatile midi dress, there'll be no need for changes. A true wardrobe saviour, it features a fitted bodice and wide belt you can tie for extra definition. Choose from soft cotton or a cool linen délavé fabric.

    • LBL: main 100% linen, lining 100% cotton
    • Other colours: main 100% cotton, lining 100% cotton
    • Machine washable
    • Flattering semi fitted shape through bust and waist with a full skirt
    • Midi length
    • Grown-on sleeves
    • Fully lined
    • Detachable belt
    • Concealed back zip

    Supersoft Dropped Shoulder Tee

    £30.00 £18.00

    Keeping it casual? Try this supersoft oversized tee. With slits on the hem and dropped shoulders in a cotton mix, this long-sleeved piece nails the laidback vibe for a busy day of running errands. To give it a little elegance, layer up with your favourite scarf and loose-fitting jacket.

    • RED: 52% modal 48% cotton
    • Other colours: 55% modal 45% cotton
    • Machine washable
    • Oversized with slim sleeves
    • Length finishes at low hip
    • Full length sleeves
    • Soft drapey cotton blend jersey

    Supersoft Collared Body

    £14.00 £11.20

    Keep little ones comfy in our SUPIMA® cotton bodies. These feature embroidered strawberries, ivory broderie or daisies on the collar and a picot trim around the sleeves, which are just the thing for layering underneath one of our pinnies. Poppers on the gusset and back make for quick changes on busy…

    • Garment washed for softness
    • Popper opening at crotch
    • Popper fastening at back neck
    • Body is made from SUPIMA® cotton, premium cotton that is extra soft and long lasting
    • 100% cotton
    • Machine washable

    Festive Woven Check Dress

    £46.00 £23.00

    …and check. The tartan print of this dress is well and truly in the festive spirit. With a full lining, cosy long sleeves and ultra-soft brushed cotton, it's sure to be the envy of other igloo-builders and present-openers. We didn't forget about party-goers either: smart velvet tape and miniature…

    • Outer 98% cotton 1% polyester 1% metallised fibre
    • Lining 100% cotton
    • Machine washable

    Shimmer Stripe Skirt

    £32.00 £12.80

    This twirly lightweight cotton-voile skirt simply cannot wait to meet some dancing shoes and hit the floor. Its full shape was made for spinning around, while shimmering stripes add sparkle (who needs a disco ball anyway?). The waistband is finished with a colour-popping tassel tie, and has an…

    • Half elasticated back waist
    • Lining 100% cotton
    • Main 88% cotton 12% metallised fibre
    • Machine washable

    Towelling Throw-on

    £26.00 £20.80

    Our soft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front, it's a doddle to put on and will get your baby feeling nice and cosy in no time.

    • Main 79% cotton 21% polyester
    • Hood lining 100% cotton
    • Machine washable

    Nostalgic Smocked Romper

    £26.00 £18.20

    Special occasion? Or just an excuse to dress up? Either way, this fully lined romper has plenty of wriggle room. The raised dobby dot fabric creates a pleasing texture, making little ones even lovelier to cuddle. The multi-coloured smocking and contrast collar trim will add a decorative touch to…

    • Popper opening at crotch
    • Back button placket opening
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Smart Blazer

    £51.00 £35.70

    Superspies wear blazers. Why? Because no-one suspects sharp dressers of mischief. Of course, if any mishaps do ensue, the jacket's machine washability has things covered. There’s also a secret inside pocket for essentials like shades and magnifying glasses. Team with our matching trousers or shorts…

    • Main 100% cotton
    • Body lining 100% cotton
    • Sleeve lining 100% polyester
    • Machine washable

    Towelling Zip-up Hoodie

    £28.00 £19.60

    The beach just got even better. Pull this comfortable towelling hoodie, with a jersey-lined hood, on when you come running out of the sea for the ultimate cosy feeling. We've added colour pop zips and trims for fun, as well as a roomy kangaroo pocket for stashing goggles, shells and snacks.

    • GRN: 85% cotton 15% polyester
    • BLU: 70% cotton 30% polyester
    • Machine washable

    Printed Sweatshirt

    £26.00 £15.60

    Wrap up for adventures on brisk days with this bold sweatshirt. Brush-back fabric means it feels great, and the playful prints look super cool too. Cuffs keep out the chills on the bike ride to the park.

    • Main 80% cotton 20% polyester
    • Rib 100% cotton
    • Machine washable

    Everyday Jacket

    £40.00 £28.00

    Psssst. Want to hear a secret? We've decorated the lining of this denim jacket with a gardenful of vibrant blooms. We kept the outside a little less flowery in vintage blue or white. Four pockets mean plenty of space for snacks and findings and two are fastened with buttons for keeping really…

    • WHT: 97% cotton 3% elastane
    • MDN: 98% cotton 2% elastane
    • Machine washable

    Shimmer Stripe Dress

    £35.00 £14.00

    Sun, sea and… stripes. Stay cooler than a popsicle in our metallic dress, thanks to its light, billowy fabric and elasticated waist and neckline. Oh, and no summer's day is complete without a little colour, so we added bows with bold tassels to brighten up everyone's day.

    • Main 88% cotton 12% metallised fibre
    • Lining 100% cotton
    • Machine washable

    Pretty Smocked Dress

    £51.00 £40.80

    They don't call special occasions 'special' for nothing. So we've added extra details to this vintage-style dress to make it fit for any party (even for bridesmaid duties). There's hand-smocking over the chest, a waist sash to tie in a bow at the back. All-important swishiness comes courtesy of a…

    • Main 49% viscose 38% cotton 13% linen
    • Lining 100% cotton
    • Net 100% polyester
    • Machine washable

    Colour Pop Jersey Playsuit

    £26.00 £20.80

    Quick – get ready to play. With these colour-popping play suits, changes are doubly speedy thanks to the button fastenings on the shoulders. It features a brightly striped elasticated waistband and trims on the legs and neck. Supersoft jersey makes them all-day comfortable, meaning running, jumping…

    • Elasticated waist
    • Functional shoulder buttons
    • Main 100% cotton
    • Waistband 100% cotton
    • Machine washable

    Floaty Woven Playsuit

    £37.00 £25.90

    Sunny swashbuckling adventures are better when this floaty playsuit is involved. The elasticated waist and cuffs mean swinging from deck to deck is a breeze. And its tassel detailing and embroidery make it a treasured item for partying like a pirate too.

    • Elasticated waist
    • Concealed back zip
    • Main 100% cotton
    • Lining 100% cotton
    • Machine washable

    Embroidered Jersey Shorts

    £20.00 £16.00

    Be action-ready with these lightweight jersey shorts. With the drawstring tie they are super comfortable to wear but look extra special with the colourful all-over embroidery. Wear to the picnic, park or party.

    • Elasticated waist with functional drawstring
    • Main 80% cotton 20% polyester
    • Waistband 100% cotton
    • Machine washable

    Colourful Woven Shorts

    £24.00 £19.20

    Mini rascals can take on the adventure playground in our ready-for-anything shorts. They're airy enough to keep playtime cool even when the sun's out and the elasticated waist means no amount of stretching or scampering is out of the question. Choose between textured stripe and a tropical print,…

    • Fully elasticated waist
    • MUL: 100% cotton
    • STR: 52% cotton 48% polyester
    • Machine washable

    Pretty Embroidered Skirt

    £30.00 £21.00

    This skirt was made for swishing – and that's just what it'll do. Teamwork makes for the perfect fit, so a smock waistband pairs up with a functional drawcord. Where to wear it? Well, the full lining means it's comfortable enough for every event from family parties to supermarket trips.

    • Elasticated waist with functional drawstring
    • Main 100% cotton
    • Lining 100% cotton
    • Machine washable

    Twirly Skirt

    £24.00 £19.20

    The lemonade is chilled, the cupcakes are iced – all that's left is to choose an outfit. Slipping into this twirly skirt is easy thanks to the elasticated drawstring waistband. But forget practicality, it's the details that make this a standout. We added a double tier, ruffles and full lining for…

    • Smocked elasticated waist with functional drawstring
    • Main 100% cotton
    • RED: lining 100% cotton
    • Machine washable

    Fun Towelling Beach Dress

    £24.00 £19.20

    Dry off and get straight back to adventuring with this clever, soft towelling dress. Appliqué and print details mean there's no need for costume changes between the pool and the dinner table.

    • Main 81% cotton 19% polyester
    • Hood lining 100% cotton
    • Machine washable

    Pretty Broderie Top

    £26.00 £15.60

    Sunny days are calling. Run to meet them in this floaty top with flutter frill sleeves. It features floral broderie, because flowers go with everything, and is lined so it can be worn on cooler days. The patch pocket on the chest was made for scavenged treasures (or ice-cream money).

    • Main 100% cotton
    • Front lining 100% cotton
    • Machine washable

    Tropical Broderie Top

    £14.00 £8.40

    We spy with our little eye something beginning with P. It could be the pineapple broderie on the front of this top, or the panels with delicate ladder trim, or even the pretty ruffles on the sleeves. Wear it with jeans and sandals for our favourite P of all: parties.

    • Main 100% cotton
    • Bodice lining 100% cotton
    • Machine washable

    Sparkly Ruffle Trim Top

    £24.00 £16.80

    When mini party season arrives, reach for this sleeveless top. It has a loose, swingy shape for showing off to the grown-ups while twirling across the dancefloor. Crafted from delicately textured voile fabric and fully lined, this top fastens with buttons at the back. The highlight? A ruffled neck…

    • Main 55% viscose 45% cotton
    • Lining 100% cotton
    • Machine washable

    Relaxed Pull-on Trousers

    £24.00 £16.80

    When there's exploring to be done, there's no time for zips and buttons. Get going quicker with these pull-on trousers. They look like jeans, but they're much softer and more comfortable. We've also added four handy pockets for storing scavenged treasures.

    • Elasticated waist
    • BLU: 98% cotton 2% elastane
    • LBL: 100% cotton
    • Machine washable

    Embroidered Hem Capri Trousers

    £24.00 £19.20

    Ready to do a little time travelling? These capri trousers combine playground-ready material with retro detailing. Think stretchy fabric with extra elasticity, so they're easy to pull on at lightning speed – just in time for a journey back through the years. Colourful embroidery on denim provides…

    • MDN: 98% cotton 2% elastane
    • WHT: 97% cotton 3% elastane
    • Machine washable

    3 Pack Woven Boxers

    4
    Based on (4 Reviews)

    £40.00 £24.00

    When it comes to the essentials, you can't scrimp on quality. We've brought these boxers back with that more comfortable waistband you asked for (so there'll be no digging in here) and fabric that's softer than ever. The button fly's the same but those statement patterns are all new. Choose from a…

    • Fine woven cotton
    • Elasticated waistband
    • Machine washable
    • 100% cotton

    Towelling Throw-on

    £26.00 £20.80

    Drying off doesn't need to get in the way of seaside adventures. Chuck on this towelling robe after a splash in the sea and it'll soak up water like magic. It's comfortable enough for running around the beach, while the long sleeves and hood keep things cosy.

    • Main 83% cotton 17% polyester
    • Hood lining 100% cotton
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Towelling Throw-on

    £26.00 £20.80

    Our soft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front, it's a doddle to put on and will get your baby feeling nice and cosy in no time.

    • Main 79% cotton 21% polyester
    • Hood lining 100% cotton
    • Machine washable

    Stripy Towelling Beach Dress

    £28.00 £19.60

    Our towelling dress is just the thing to keep the goosebumps at bay in between swimming sessions. There’s even a hood for extra toastiness and a pocket for stashing away beach shells.

    • Main 81% cotton 19% polyester
    • Lining 100% cotton
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Floral Embroidered Top

    £32.00 £25.60

    Flower girls, step forward. Any day can be a special occasion with this deceptively simple but so-very-charming top. It features bright embroidered flowers and a delicate broderie trim. Made from swingy textured voile fabric and with buttons all down the back, this piece just needs a daisy-chain…

    • Main 55% viscose 45% cotton
    • Lining 100% cotton
    • Machine washable

    Canvas Flatform Plimsolls

    £65.00 £52.00

    The comfiest way to add height without slowing you down – these flatform trainers can be as casual as you like. Why not twin them with a sharp trouser suit for nonchalant chic? A rainbow grosgrain stripe at the back livens up the neutral and versatile colours.

    • Upper cotton
    • Lining cotton
    • Platform man-made
    • Sole man-made
    • Platform height 3.5cm/1½"

    3 Pack Unisex Bodies

    £30.00 £18.00

    Wrap up your little one in organically-grown cotton with our three-pack of bodies – we firmly believe you can never have too many. Each one is decorated with a playful print, with nickel-free poppers and an envelope neck for easy-going changing. The pack also comes with a handy drawstring bag.

    • Short sleeves
    • Comes with its own fabric storage bag
    • Ribbed fabric for extra stretch
    • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
    • Garment washed for softness
    • Appliqué logo
    • Envelope neck for easy dressing
    • Pretty picot trim
    • Popper opening at crotch
    • 100% cotton
    • Machine washable

    Slipper Socks

    £16.00 £6.40

    Anyone for walkies? These cheeky slipper socks with a jolly puppy on the front make first steps fun. They're crafted from cosy striped cotton with a deep-rib cuff and an anti-slip leather sole (because toddling's tricky when you're just a learner). They'd be wagging their tail if they had one.

    • NAV: 82% cotton 16% polyamide 1% polyester 1% elastane
    • Machine washable

    Embroidered Polo T-shirt

    £16.00 £6.40

    Exciting plans coming up? Our 100% cotton polo shirt makes getting little ones ready a piece of cake. Buttons part-way down the front help with whipping on and off, while tiny embroidered elephants or bananas add a lot of fun. Now, let's head out.

    • Garment washed for softness
    • All-over embroidery
    • 100% cotton
    • Machine washable

    Crochet Friends T-shirt

    £18.00 £9.00

    Head out on safari (or just around the park) with a new animal pal in this crocheted T-shirt. There are two charming 3D designs to choose from: a brave lion or a friendly elephant. The 100% cotton fabric is sueded for extra softness, while poppers at the shoulder make dressing for adventures simple.

    • Garment washed for softness
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Garment-dyed Laundered Shirt

    £26.00 £15.60

    Classic, smart and casual – it's not often you find such a great all-rounder. This shirt is made from lightweight cotton with classic British colours and grown-up checks that were hand-picked by Johnnie himself and have been garment washed for a vintage look. Button it up for special occasions, then…

    • Pigment garment dyed (see aftercare guidelines page)
    • Regular fit
    • 100% cotton
    • Machine washable

    Embroidered Whales Shirt

    £18.00 £9.00

    Hey there, underwater explorers. This 100% cotton shirt is ideal for diving deep down into the blue. It features all-over embroidery in marine shades on a background of nautical stripes and has contrast chambray side details. Pop on and have a whale of a time at that party.

    • Garment washed for softness
    • All-over embroidery
    • 100% cotton
    • Machine washable

    Roll-up Shorts

    £26.00 £15.60

    Intrepid explorers can chuck on these cotton shorts when they're getting ready to spot wildlife – even if it’s just at the zoo. The fixed waist means they look smart, while the tropical prints, chambray or checks keep them fun. Contrasting turn-ups and handy pockets mean you’re always safari-ready –…

    • Thigh length
    • Elasticated waist with functional drawstring
    • Centre front button fastening
    • 100% cotton
    • Machine washable

    Slub Jersey Shorts

    £16.00 £11.20

    Sometimes you have better things to do than fuss with zips and buttons – like playing outside in the sunshine. That’s why we made these pull-on shorts – the elasticated waist and lightweight cotton make them so easy to wear. Pair with a relaxed tee and go, go, go.

    • Thigh length
    • Ribbed waistband with functional drawstring
    • 100% cotton
    • Machine washable

    Animal Dip-dye T-shirt

    £14.00 £5.60

    Did you know that kangaroos can hop at 44mph? Junior masterminds can show off their knowledge with this fact-filled T-shirt. The 100% cotton top is dip-dyed for a striking ombré finish and then printed with neon graphics and plenty of astounding information about the animal kingdom.

    • Dip-dye technique
    • Printed logo
    • 100% cotton
    • Machine washable

    Sports T-shirt

    £12.00 £4.80

    Football, rugby, baseball, tennis... Whatever the sport, it's definitely GAME ON in this puff-printed T-shirt. Made from soft cotton jersey, the junior player wearing this top is sure to score when it's time for a kick-about. And it can go straight in the washing machine after playtime – result.

    • Printed and puff printed logo
    • 100% cotton
    • Machine washable

    Crochet Friends T-shirt

    £18.00 £9.00

    Head out on safari (or just around the park) with a new animal pal in this crocheted T-shirt. There are two charming 3D designs to choose from: a brave lion or a friendly elephant. The 100% cotton fabric is sueded for extra softness, while poppers at the shoulder make dressing for adventures simple.

    • Garment washed for softness
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Embroidered Polo T-shirt

    £16.00 £6.40

    Exciting plans coming up? Our 100% cotton polo shirt makes getting little ones ready a piece of cake. Buttons part-way down the front help with whipping on and off, while tiny embroidered elephants or bananas add a lot of fun. Now, let's head out.

    • Garment washed for softness
    • All-over embroidery
    • 100% cotton
    • Machine washable

    Colour Change Sequin T-shirt

    £22.00 £17.60

    …magic spell: with a wave of a hand, the sequins on the front change colour. Choose from the looks-good-enough-to-eat rocket lolly design or the sunglasses which morph to spell COOL. Ideal for indecisive-dressing days, this crew-neck cotton jersey top still manages to be completely machine washable.

    • Double sided sequins that can be swiped to change colour
    • 100% cotton
    • Machine washable

    On-the-farm T-shirt

    £16.00 £11.20

    Who likes surprises? Check out the 3D appliqué design on this machine-washable, cotton jersey T-shirt. Choose the bunny and you can lift up one of his floppy ears for a surprise or spot the odd bouclé sheep in the field. Raglan sleeves and a ribbed collar add to the fun.

    • Garment washed for softness
    • Appliqué logo
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Garment-dyed Hoodie

    £35.00 £21.00

    A map, compass and this 100% cotton hoodie. OK, now we're ready for an adventure. It has a jersey-lined hood and pockets (ideal for storing snacks, sticks and other treasures). The ribbed side panels have a sporty feel for when exploring gets even more active than usual.

    • Pigment dyed for a vintage look (see aftercare guidelines page)
    • 100% cotton
    • Machine washable

    Fun Pocket Hoodie

    £35.00 £21.00

    These 100% cotton striped hoodies have a little secret in their big pouch pocket – a friendly animal has come along for the ride. The mischievous creature is made from flocking and embroidery for a special feel, and the snug jersey-lined hood is finished with a matching print for even more…

    • Flock print and embroidered logo
    • 100% cotton
    • Machine washable

    Surf Sweatshirt

    £30.00 £12.00

    …up late to toast marshmallows by the fire? We have the sweatshirt for that. With a relaxed fit and long sleeves for when there's a chill in the air, this crew-neck top is crafted from 100% cotton (read: cosy AND breathable). Featuring contrast stitch detailing, it's ready for any camping adventure.

    • BLU: indigo dyed (see aftercare guidelines page)
    • GRN: dip-dye technique
    • 100% cotton
    • Machine washable

    Garment-dyed Slub Hoodie

    £28.00 £16.80

    What's that? It's the great outdoors calling. Grab this cotton jersey hoodie and get ready to explore. The fabric is garment dyed for softness, so it's the perfect partner for fishing trips and skate-park visits, but it's just as at home snuggling down inside too. The cosy, lined hood has a secret…

    • Pigment dyed for a vintage look (see aftercare guidelines page)
    • 100% cotton
    • Machine washable

    Summer Pull-on Trousers

    £28.00 £16.80

    Sometimes you have better things to do than fuss with zips and buttons – like playing outside in the sunshine. That’s why we made these pull-on trousers. The elasticated waist and lightweight cotton make them so easy to wear. Pair with a relaxed tee or smarten them up with the matching blazer.

    • Elasticated waist with functional drawstring
    • 100% cotton
    • Machine washable

    Lightweight Cargo Trousers

    £28.00 £22.40

    What's on the agenda: climb a tree, build a den, collect bugs? These trousers are ready for any expedition. Made from 100% lightweight cotton poplin, they're easy to pull on with the elasticated waistband and drawcord. Plus, they are garment dyed for a unique finish and there are six (yes, SIX)…

    • Elasticated waist with functional drawstring
    • 100% cotton
    • Machine washable

    Animal Joggers

    £28.00 £22.40

    Snap up these fun jersey bottoms with their bold reptile print and contrast drawstring. But don't be fooled by their fearsome appearance, the 100% cotton loopback fabric is as soft as can be. Wearing these relaxed-fit joggers, mini crocs can play at home or head outside. See you later, alligator.

    • Printed logo
    • Ribbed waistband with functional drawstring
    • 100% cotton
    • Machine washable

    5 Pack Ribbed Sock Box

    £20.00 £8.00

    Soft socks = happy feet. This cosy five pack is fun and cheeky with its quirky motifs and sparkly details. They’re rich in breathable cotton to help feet stay cool and comfortable all day, whether it's a school day or a being-cool day.

    • Packaged in a gift box
    • 83% cotton 14% polyamide 1% elastane 1% metallised yarn 1% polyester
    • Machine washable

    Tie-waist Shorts

    £26.00 £20.80

    In these relaxed cotton shorts, explorers will find all the comfort they need for day-long voyages. Cosy travelling is guaranteed by the soft material, while patch pockets at the front and back are big enough to carry all sorts of souvenirs.

    • Fully elasticated waist
    • LBL: 100% cotton
    • ORA: 100% viscose
    • Machine washable

    Colour Change Sequin T-shirt

    £22.00 £17.60

    …magic spell: with a wave of a hand, the sequins on the front change colour. Choose from the looks-good-enough-to-eat rocket lolly design or the sunglasses which morph to spell COOL. Ideal for indecisive-dressing days, this crew-neck cotton jersey top still manages to be completely machine washable.

    • Double sided sequins that can be swiped to change colour
    • 100% cotton
    • Machine washable

    Sports T-shirt

    £12.00 £4.80

    Football, rugby, baseball, tennis... Whatever the sport, it's definitely GAME ON in this puff-printed T-shirt. Made from soft cotton jersey, the junior player wearing this top is sure to score when it's time for a kick-about. And it can go straight in the washing machine after playtime – result.

    • Printed and puff printed logo
    • 100% cotton
    • Machine washable

    Lace Trim Ribbed Vest

    £10.00 £8.00

    Building blocks aren't just for toy boxes: they come in the form of mini wardrobe essentials, too. This vest in soft ribbed cotton has a subtle stretch for a comfortable fit and is finished with a subtle lace trim at the neck and arms. With basics like this, constructing the rest of the outfit is a…

    • Ribbed fabric for extra stretch
    • Main 95% cotton 5% elastane
    • Machine washable

    Islington Half-zip

    £65.00 £32.50

    …an athletic look, with no workouts required, in this jumper. The half-zip funnel neck is just the thing to keep you warm. This piece has a relaxed fit and a pure cotton chunky rib knit, with covered seams inside for a premium feel. The contrast stripes down the side of the arms add a sporty finish.

    • Chunky knit
    • Zip fastening
    • Saddle shoulder detail
    • Machine washable
    • 100% cotton

    Garment-dyed Marl T-shirt

    £28.00 £14.00

    The T-shirt might be a wardrobe classic but we have added some unique touches. It's made with textured cotton for a touchably soft feel that lasts after washing. With an over-dyed fabric finish that creates a patterned look and in a range of colours to choose from, it goes just as well with shorts…

    • Garment washed for softness
    • Machine washable
    • 100% cotton
    • Garment dyed (see aftercare guidelines page)
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