Charm

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    Embroidered Frill Dress

    £40.00 £16.00

    With oodles of frills and a choice of charming embroidery or fun prints, this soft chambray dress is perfect for parties. A comfortable cotton voile lining means it'll keep its full shape throughout the celebrations.

    • 100% cotton
    • Machine washable

    Ballerinas

    £75.00 £60.00

    Elegant, comfortable and oh-so-versatile – ballerina shoes really do have it all. Ours come in a choice of luxurious fabrics, with a charming bow and trim lending the perfect every-attention-paid-to-detail finish.

    • IVO: upper animal print hair on cowhide
    • ROS: upper metallic leather
    • STR: upper textile
    • SNK: upper embossed goat leather
    • Other colours: upper leather
    • Lining leather
    • Sole man-made
    • Due to the individual print pattern of the hair on hide, the colour can vary slightly between pairs
    • Flexible sole for comfort
    • Supportive underfoot cushioning

    Nostalgic Tiered Woven Dress

    £30.00 £12.00

    Ah, aren't they adorable when they're little? They certainly will be in this charming cotton dress. It has a tiered shape, with gathers on the sleeves and yoke, and a lace trim. Don't worry, we haven't forgotten the practicalities either – the button-up back make changes quick-as-a-flash and there…

    • Garment washed for softness
    • Fully lined
    • Back button placket opening
    • Pants on sizes up to and including 18-24m
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Crochet Friends T-shirt

    £16.00 £8.00

    Head out on safari (or just around the park) with a new animal pal in this crocheted T-shirt. There are two charming 3D designs to choose from: a brave lion or a friendly elephant. The 100% cotton fabric is sueded for extra softness, while poppers at the shoulder make dressing for adventures simple.

    • Garment washed for softness
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Slub Jersey Trousers

    £16.00 £6.40

    …slub trousers were made for little wrigglers, shufflers and crawlers. They're in supersoft jersey for maximum comfort and snugness, while the charming broderie trim on the front and back pockets adds extra 'ahh' factor. Changes are a cinch thanks to the drawcord waist – so there's more time for…

    • Relaxed fit
    • Textured slub jersey
    • Garment washed for softness
    • Fully functional drawstring adjusts to your child's waist
    • 100% cotton
    • Machine washable

    Crochet Friends T-shirt

    £16.00 £8.00

    Head out on safari (or just around the park) with a new animal pal in this crocheted T-shirt. There are two charming 3D designs to choose from: a brave lion or a friendly elephant. The 100% cotton fabric is sueded for extra softness, while poppers at the shoulder make dressing for adventures simple.

    • Garment washed for softness
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Nostalgic Tiered Woven Dress

    £30.00 £12.00

    Ah, aren't they adorable when they're little? They certainly will be in this charming cotton dress. It has a tiered shape, with gathers on the sleeves and yoke, and a lace trim. Don't worry, we haven't forgotten the practicalities either – the button-up back make changes quick-as-a-flash and there…

    • Garment washed for softness
    • Fully lined
    • Back button placket opening
    • Pants on sizes up to and including 18-24m
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Leather T-bar Flats

    £35.00 £24.50

    These charming shoes make dressing for school super easy. The adjustable touch and close strap means they’re on in a jiffy, leaving more time for playground fun. Leather uppers and lining make them comfortable for all-day wear, and they come in a range of colours with pretty cutout details.

    • Adjustable touch and close fastening
    • Comes in a Boden shoe box
    • Padded collar and insock for added comfort
    • Decorative ventilated toe area
    • Leather upper, lining and insock
    • Man-made sole
    • Some marks may be removed using a shoe cleaner suitable for leather - follow the manufacturer's guidelines

    Woven V-back Top

    £26.00 £15.60

    This ruffle-neck swing top is perfect for popping on and heading off. The charming print makes it smart enough for afternoon tea but it's casual enough for playing in the garden afterwards. It has a modern V-shaped back and is fully lined for a comfortable feel.

    • 100% cotton
    • Machine washable

    Slub Jersey Trousers

    £16.00 £6.40

    …slub trousers were made for little wrigglers, shufflers and crawlers. They're in supersoft jersey for maximum comfort and snugness, while the charming broderie trim on the front and back pockets adds extra 'ahh' factor. Changes are a cinch thanks to the drawcord waist – so there's more time for…

    • Relaxed fit
    • Textured slub jersey
    • Garment washed for softness
    • Fully functional drawstring adjusts to your child's waist
    • 100% cotton
    • Machine washable

    Rhea Blazer

    £160.00 £80.00

    Spotted: a shiny satin crepe blazer with a charming print. It's got a tie belt that can be drawn in for a super-cinching finish, as well as a flat V-neck collar. Slit pockets make this a true wardrobe hero – especially when teamed with the matching trousers for head-to-toe chic.

    • Main 100% polyester
    • Lining 100% polyester
    • Dry clean only
    • Semi-fitted shape
    • Length finishes at low hip
    • Side pockets
    • Full length sleeves
    • Detachable self fabric belt
    • Fully lined

    Phoebe Mid Heels

    £120.00 £60.00

    No prince will ever be as charming as these velvet heels. Comfortable and glamorous, the chunky block heel makes dancing all night that little bit easier. These shoes have rounded toes and velvet self-tie ankle straps to keep them secure, while still looking elegant. You won't be leaving these…

    • BLK: upper textile and suede
    • NAV: upper textile
    • Lining and sole leather
    • Heel height 6.5cm/2½"
    • Comes with its own fabric storage bag

    Star Drop Longline Necklace

    £45.00 £22.50

    Delicate hanging star charms combine with double layer chains to create this celestial-inspired accessory. Let it liven up an evening outfit or put a twist on trusted staples like jeans and a cami. The extender fastening means you can adjust the length with ease.

    • Metal
    • Lobster clasp
    • Comes in a Boden box
    • Conforms to BS EN 1811:2011 – safe to wear with nickel allergies

    Nostalgic Broderie Romper

    £28.00 £19.60

    What's this charming broderie romper made from? Why, 100% cotton, plus 100% sugar, spice and all things nice. On the outside is an all-over vintage floral print, while the inside is fully lined so it's soft on baby's skin. Poppers at the gusset help with quick changes, while decorative needlework…

    • Elasticated hem for added fullness and stretch
    • Popper opening at crotch
    • Back button placket opening
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Floral Embroidered Romper

    £24.00 £14.40

    This adorable romper was made for toddling through the daisies and it has a charming embroidered floral panel to match. The breathable cotton-linen blend stays cool in the sunshine and it's fully lined for comfort. Adjustable crossover straps with colourful buttons give little ones some growing…

    • Garment washed for softness
    • Elasticated hem for added fullness and stretch
    • Adjustable straps to fit your child as they grow
    • Outer 55% linen 45% cotton
    • Lining 100% cotton
    • Machine washable

    Embroidered Pineapple Kaftan

    £28.00 £22.40

    …pop on this woven kaftan and head up the shore. It's made from lightweight cotton poplin and is cut in a loose shape to keep little collectors cool. We've added a pom-braid trim and charming pineapple embroidery in contrasting colours. All that's left is to accessorise with a pretty beach backdrop.

    • 100% cotton
    • Machine washable

    Sunny Days Woven Play Set

    £33.00 £26.40

    …lace or appliqué details. It's easy to wear thanks to the buttons at the back, elasticated bloomers and soft lining. It has little flutter sleeves and ruffled cuffs, but it's the charming bow on the shorts that ties it all together. Now we just need to convince the sun to put his hat on...

    • Garment washed for softness
    • Back button placket opening
    • Top 100% cotton
    • Bottoms 100% cotton
    • Lining 100% cotton
    • Machine washable

    Pretty Pocket Cord Trousers

    £22.00 £15.40

    Tough enough for a hard day's crawling, smart enough for parties – these cotton corduroys fit the bill any day of the week. A floral jersey lining provides warmth and a fun touch to turn-ups. The frill details and embroidered pockets add extra charm, too.

    • Garment washed for softness
    • Fully functional drawstring adjusts to your child's waist
    • Front and back pockets
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Colourful Woven Shorts

    £24.00 £19.20

    …They're airy enough to keep playtime cool even when the sun's out and the elasticated waist means no amount of stretching or scampering is out of the question. Choose between textured stripe and a tropical print, both finished with neat turn-ups and ruffling at the waist, for a final dose of charm.

    • Fully elasticated waist
    • MUL: 100% cotton
    • STR: 52% cotton 48% polyester
    • Machine washable

    Pretty Pocket Cord Trousers

    £22.00 £15.40

    Tough enough for a hard day's crawling, smart enough for parties – these cotton corduroys fit the bill any day of the week. A floral jersey lining provides warmth and a fun touch to turn-ups. The frill details and embroidered pockets add extra charm, too.

    • Garment washed for softness
    • Fully functional drawstring adjusts to your child's waist
    • Front and back pockets
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Isabelle Midi Dress

    £140.00 £98.00

    …outfits with this feminine floral dress. The sheer sleeves are perfect for balmy evenings (think Pimm's on the lawn) and the floaty georgette fabric brings bohemian charm. We've added a tie-waist detail for a flattering fit – you'll be reaching for this piece as soon as a party invite arrives.

    • Shell 100% polyester, Lining 100% polyester
    • Gentle machine wash
    • Semi-fitted shape
    • Midi length
    • ¾ length sleeves
    • Full body lining
    • Concealed back zip

    Joanna Top

    £80.00 £48.00

    This top has more than a few tricks up its pretty sleeves. We embellished the neckline and cuffs with lace and ruffles, while a pintuck front panel gives this semi-fitted top some heritage charm. Pair it with jeans or tuck it into a fitted pencil skirt.

    • Outer 100% viscose, Lace 53% cotton 47% polyamide
    • IVO: front body lining 100% polyester
    • Dry clean only
    • Semi-fitted shape
    • Length finishes at low hip
    • Full length sleeves
    • White option part lined
    • Ivory option part lined
    • Keyhole and button fastening at back neck

    Hallie Broderie Top

    £75.00 £37.50

    The intricate paisley-shaped broderie and delicate trims on this cotton top will give your outfit bags of charm. Throw it on in place of a T-shirt to upgrade your favourite jeans or pair with wedges and shorts when the sun comes out.

    • Main 100% cotton, Lining 100% cotton
    • Gentle machine wash
    • Semi-fitted shape
    • Length finishes at low hip
    • Sleeveless
    • Fully lined
    • Keyhole and button fastening at back neck

    Marylebone Slim Bootcut Jeans

    4
    Based on (26 Reviews)

    £60.00 £30.00

    Can anyone have it all? If by 'all' you mean 'jeans with a sleek fit and free spirit charm', the answer is yes. Our bootcut jeans are slim through the leg before opening up a smidge from the knee. Make the most of the leg-lengthening look with your best heels.

    • IND: 98% cotton 2% elastane
    • BLK: 92% cotton 6% polyester 2% elastane
    • Machine washable
    • Fitted through waist, hip and thigh with a classic bootcut leg
    • Sits below natural waist
    • Full length
    • Five pocket jeans styling
    • Belt loops
    • Single stud button fastening at centre front waist with zip fly
    • Petite 29"/74cm Regular 31"/79cm Long 33"/84cm

    Floral Embroidered Top

    £32.00 £25.60

    Flower girls, step forward. Any day can be a special occasion with this deceptively simple but so-very-charming top. It features bright embroidered flowers and a delicate broderie trim. Made from swingy textured voile fabric and with buttons all down the back, this piece just needs a daisy-chain…

    • Main 55% viscose 45% cotton
    • Lining 100% cotton
    • Machine washable

    Leather T-Bar Flats

    £35.00

    These charming shoes make dressing for school super easy. The adjustable touch and close strap means they’re on in a jiffy, leaving more time for playground fun. Leather uppers and lining make them comfortable for all-day wear, and they come in a range of colours with pretty cutout details.

    • Adjustable touch and close fastening
    • Comes in a Boden shoe box
    • Leather upper, lining and insock
    • Man-made sole

    5 Pack Whales Bodies

    £37.00

    With a handy drawstring bag, this pack of five charming whale-motif bodies make a perfect present for newborns. They're made from premium 100% cotton, organically grown, so they're kind to skin and to the planet. Envelope neck openings and gusset poppers help with fuss-free dressing too.

    • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
    • Ribbed fabric for extra stretch
    • Garment washed for softness
    • Envelope neck for easy dressing
    • Popper opening at crotch
    • 100% cotton
    • Machine washable

    5 Pack Bodies

    £35.00

    This five pack of bodies couldn't be cuter, with fun stripes and pretty prints. Each one is as soft as a fluffy tail thanks to 100% cotton, featuring cheery colours, a little bow and a picot trim. It comes in a matching fabric bag, so it's a charming present for bouncing baby girls.

    • Ribbed fabric for extra stretch
    • Garment washed for softness
    • Envelope neck for easy dressing
    • Popper opening at crotch
    • 100% cotton
    • Machine washable

    Short Bunny Romper

    £18.00

    With a charming bunny print and short sleeves, this bubble-style romper is perfect for exploring sunny meadows (or just the back garden). Crafted from 100% organically grown cotton with nickel-free poppers, it's kind to skin and to the planet. Frills at the shoulder add delicate details.

    • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
    • Popper opening at crotch
    • Back popper placket opening
    • 100% cotton
    • Machine washable

    5 Pack Bodies

    £35.00

    This five pack of bodies couldn't be cuter, with fun stripes and pretty prints. Each one is as soft as a fluffy tail thanks to 100% cotton, featuring cheery colours, a little bow and a picot trim. It comes in a matching fabric bag, so it's a charming present for bouncing baby girls.

    • Ribbed fabric for extra stretch
    • Garment washed for softness
    • Envelope neck for easy dressing
    • Popper opening at crotch
    • 100% cotton
    • Machine washable

    5 Pack Whales Bodies

    £35.00

    With a handy drawstring bag, this pack of five charming whale-motif bodies make a perfect present for newborns. They're made from premium 100% cotton, organically grown, so they're kind to skin and to the planet. Envelope neck openings and gusset poppers help with fuss-free dressing too.

    • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
    • Ribbed fabric for extra stretch
    • Garment washed for softness
    • Envelope neck for easy dressing
    • Popper opening at crotch
    • 100% cotton
    • Machine washable

    Short Bunny Romper

    £18.00

    With a charming bunny print and short sleeves, this bubble-style romper is perfect for exploring sunny meadows (or just the back garden). Crafted from 100% organically grown cotton with nickel-free poppers, it's kind to skin and to the planet. Frills at the shoulder add delicate details.

    • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
    • Popper opening at crotch
    • Back popper placket opening
    • 100% cotton
    • Machine washable

    Smock Dress

    £30.00

    This dress was made for special occasions on sunny days. The sweet collars have plenty of vintage charm, and buttons all the way down the back make quick work of any emergency changes. They're fully lined and hand-smocked for comfort and softness.

    • Garment washed for softness
    • Fully lined
    • Back button placket opening
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Smock Dress

    £30.00

    This dress was made for special occasions on sunny days. The sweet collars have plenty of vintage charm, and buttons all the way down the back make quick work of any emergency changes. They're fully lined and hand-smocked for comfort and softness.

    • Garment washed for softness
    • Fully lined
    • Back button placket opening
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable
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