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    Colour Change Sequin T-shirt

    £22.00 £17.60

    This T-shirt is made with special powers that help the wearer perform a magic spell: with a wave of a hand, the sequins on the front change colour. Choose from the looks-good-enough-to-eat rocket lolly design or the sunglasses which morph to spell COOL. Ideal for indecisive-dressing days, this…

    • Double sided sequins that can be swiped to change colour
    • 100% cotton
    • Machine washable

    Colour Change Sequin T-shirt

    £22.00 £17.60

    This T-shirt is made with special powers that help the wearer perform a magic spell: with a wave of a hand, the sequins on the front change colour. Choose from the looks-good-enough-to-eat rocket lolly design or the sunglasses which morph to spell COOL. Ideal for indecisive-dressing days, this…

    • Double sided sequins that can be swiped to change colour
    • 100% cotton
    • Machine washable

    Sequin-change T-shirt

    £22.00 £17.60

    Oh hey there, chameleon. This comfortable T-shirt is not all it first seems, with sequinned graphics on the chest that change colour (yes, really). Short sleeves and lightweight jersey cool things down on hot days. It's one in cha-million.

    • Double sided sequins that can be swiped to change colour
    • Double-sided sequins that can be swiped to change colour
    • 100% cotton
    • Machine washable

    Colour-change Sequin T-shirt

    £20.00 £8.00

    We like to think of this sparkly jersey tee as a magic trick you can wear. Simply brush your hand over the sequins to reveal a new hue. The striped soft jersey is the perfect background for eating cherries or ice lollies.

    • Double sided sequins that can be swiped to change colour
    • Sequin logo
    • 100% cotton
    • Machine washable

    Colour-change Happy T-shirt

    £22.00 £8.80

    Put on a happy face (or two) in this cheerful striped T-shirt. The sequinned smiley transforms into a friendly message with a magical swipe of the hand. Fully machine washable, it's easy to keep the sparkle coming time after time.

    • Double sided sequins that can be swiped to change colour
    • Sequin logo
    • 100% cotton
    • Machine washable

    Colour-change Sequin Swimsuit

    £22.00 £15.40

    The cleverest wizards have been working very hard on this swimsuit. To see their magic at work, move a hand across the design on the front and it'll change colour. Playful stripes and fun frills add to the fairy-tale fun.

    • Outer 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Colour-change Sequin Dress

    £28.00 £22.40

    There's only one way to improve sequins and that's to have them change colour. Well, here's some good news: the ones on this jersey day dress do just that when stroked. We've teamed them with flutter sleeves and a contrasting tiered skirt. Prepare to sparkle all through the day.

    • 100% cotton
    • Machine washable

    3 Pack Shorties

    £22.00 £15.40

    Look no further than our shorties for a fun change from normal pants. Elasticated, soft and comfortable, these versatile shorties will quickly become new favourites. In classic stripes, the cotton-rich fabric and elasticated waistband feel light as a feather.

    • 95% cotton 5% elastane
    • Machine washable

    Cheaney Howard R

    £350.00 £245.00

    The penny loafer garnered its name from teenagers in the '50s keeping their payphone change in the front lip of their classic shoes. And to this day, the original smart-casual hybrid remains a design icon. Handcrafted in Northamptonshire, England, this burgundy calf-leather version is finished off…

    • Classic English penny loafer
    • Burgundy coaching calf leather
    • Last 5203 in F fitting
    • Goodyear welted dianite rubber sole and heel
    • Hand crafted in Northamptonshire, England

    Corgis Sleepsuit

    3
    Based on (2 Reviews)

    £24.00 £16.80

    …to be prepared for. This sleepsuit looks the part with sweet corgi embroidery and piping along the Peter Pan collar. What’s more, it’s designed in Britain and made of strokably soft suede and organically-grown cotton. It's easy to change with popper fastenings, too. Now just to learn the royal wave…

    • Ribbed fabric for extra stretch
    • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
    • Garment washed for softness
    • Integral scratch mitts up to 0-3m
    • Hidden contrast popper makes dressing simple
    • Anti-slip spots on soles of feet on sizes 9-12m and above
    • Smocking detail at front
    • Back popper placket opening
    • Popper opening at crotch
    • 100% cotton
    • Machine washable
    • Keep away from fire

    Jersey Reversible Hat

    £16.00 £9.60

    The sun has got his hat on, hip hip hooray. Protect baby's head and keep them cool with our jersey hat in 100% breathable cotton. It’s easy to adjust, with a touch-and-close chinstrap. And if an outfit change is on the cards, simply reverse it for a different look.

    • Super soft velcro
    • 100% cotton
    • Machine washable

    Embroidered Boho Dress

    £32.00 £19.20

    …love daisy chains so much we embroidered them onto this boho dress. That's not all – we also added colourful stitching onto the textured cotton fabric. Gathers at the waist make the skirt full for swishing, and an invisible zip makes it easy to change out of after a day of running through meadows.

    • 100% cotton
    • Machine washable

    Stripy Long-sleeved Swimsuit

    £22.00 £17.60

    Surf's up. This swimsuit is ready to catch all the waves. Its high neckline is designed to keep out the chill and the easy-on zip's handy if a quick costume change is needed. Long sleeves mean extra coverage when splashing about in the sea.

    • Outer 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Eloise Mid Heels

    £120.00 £84.00

    …will transform your daytime outfit into eveningwear? Stop the search – these are the answer. We’ve taken a mid-height heel, and added delicate cut-out petal patterns and an elegant pointed toe. The result = comfortable AND sophisticated. Say goodbye to carrying a change of shoes in your handbag.

    • Upper suede
    • Lining and sole leather
    • Heel height 7.5cm/3"
    • Comes with its own fabric storage bag

    The Chester Jeans

    £60.00 £48.00

    An authentic denim wash? Check. Added stretch for a flattering fit? Yep. Eye-catching button detailing? You bet. No need to change – simply team these all-occasion slim jeans with a floaty blouse to take you from afternoon tea to after-dinner drinks.

    • 99% cotton 1% elastane
    • Machine washable
    • Stud button detail at leg hem
    • Fitted through waist, hip, thigh, knee and hem
    • High rise
    • Cropped length
    • Single stud button fastening at centre front waist with zip fly
    • Petite 25"/64cm Regular 27"/69cm Long 29"/74cm

    Jersey Reversible Hat

    £16.00 £9.60

    The sun has got his hat on, hip hip hooray. Protect baby's head and keep them cool with our jersey hat in 100% breathable cotton. It’s easy to adjust, with a touch-and-close chinstrap. And if an outfit change is on the cards, simply reverse it for a different look.

    • Super soft velcro
    • 100% cotton
    • Machine washable

    Eloise Cut Out Belt

    £35.00 £10.50

    Busy day at work/doing chores/seeing friends/catching up with family AND dinner out in the evening? Forget about needing time to change – amp up your ensemble in seconds with our pretty cut-out belt. Handy poppers make it easy to adjust, while the elastic ensures a comfortable and flattering fit.…

    • BLK: outer suede
    • Other colours: outer metallic finish suede
    • Lining leather
    • 2cm/¾" wide
    • Stud fastening

    Frilly Collared Playsuit

    £24.00 £9.60

    With this easy all-in-one cotton playsuit, there's more time for sunshine, parks and attempting those first steps. It's made from cool and comfortable lightweight fabric, while the poppers down the back make for effortless dressing. The floral print is a perfect match for blue skies, and it's all…

    • Garment washed for softness
    • Inside leg popper fastening on sizes up to and including 18-24m for easy changing
    • Back button placket opening
    • 100% cotton
    • Machine washable

    Stripy Woven Dungaree

    £26.00 £10.40

    …sisters, cousins and friends in these multi-stripe dungarees, made with the same print as our dress and culottes for older girls. The cotton design is partly lined for comfort with concealed poppers at the legs for easy changes. Straps with colourful buttons are adjustable so they grow with baby.

    • Garment washed for softness
    • Inside leg popper fastening on sizes up to and including 18-24m for easy changing
    • Adjustable straps to fit your child as they grow
    • 100% cotton
    • Machine washable

    Fun Rash Vest

    £18.00 £14.40

    Our rash vest is perfect for those lazy seaside afternoons. Made from clever UPF material to protect your little one’s skin, the fabric is stretchy too, making quick changes a doddle. Match with our bathers for an easy beachside outfit.

    • 80% polyamide 20% elastane
    • Machine washable
    • Provides sun protection, conforms to EN 13758-2 UPF 40+

    Fun Appliqué Play Set

    £30.00 £18.00

    Noticing a pattern here? Make changing time a breeze with our cheeky stripe-meets-print play set. We've put poppers on the back of the top and given the trousers an elasticated waist with a drawcord to help them stay on.

    • Garment washed for softness
    • Appliqué logo
    • Fully functional drawstring adjusts to your child's waist
    • Shoulder popper fastening
    • 95% cotton 5% elastane
    • Machine washable

    Fun Rash Vest

    £18.00 £14.40

    Our rash vest is perfect for those lazy seaside afternoons. Made from clever UPF material to protect your little one’s skin, the fabric is stretchy too, making quick changes a doddle. Match with our bathers for an easy beachside outfit.

    • 80% polyamide 20% elastane
    • Machine washable
    • Provides sun protection, conforms to EN 13758-2 UPF 40+

    Fun Towelling Beach Dress

    £28.00 £22.40

    Dry off and get straight back to adventuring with this clever, soft towelling dress. Appliqué and print details mean there's no need for costume changes between the pool and the dinner table.

    • Main 81% cotton 19% polyester
    • Hood lining 100% cotton
    • Machine washable

    Animal Friends T-shirt

    £16.00 £12.80

    Dressing for an adventure couldn't be easier with our animal friends appliqué T-shirts in 100% cotton. They all come with cleverly concealed poppers for swift changes if the safari (or zoo trip) gets a bit muddy.

    • Garment washed for softness
    • Appliqué logo
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Retro Jersey Playsuit

    £20.00 £8.00

    Volleyball on the beach – who's in? This jersey playsuit is perfect for running around in, with sporty shorts and a tie waist to keep it snug. Two buttons on the shoulder make for easy changing after the match.

    • Fully functional drawstring adjusts to your child's waist
    • Functional shoulder buttons
    • 100% cotton
    • Machine washable

    Ruffle Cropped Leggings

    £12.00 £9.60

    Do the ruffle shuffle (it’s a thing) in these supersoft leggings. Frills around the hem put a different spin on the classic T-shirt-and-trousers combo, and the elasticated waist makes quick changes at bedtime a doddle.

    • 92% cotton 8% elastane
    • Machine washable

    Animal Friends T-shirt

    £16.00 £12.80

    Dressing for an adventure couldn't be easier with our animal friends appliqué T-shirts in 100% cotton. They all come with cleverly concealed poppers for swift changes if the safari (or zoo trip) gets a bit muddy.

    • Garment washed for softness
    • Appliqué logo
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Jersey Logo Play Set

    £28.00 £22.40

    These adorable cotton play sets are perfect for warm-weather adventures. They come in soft cotton and the poppers make changing a breeze. Choose from an appliqué heart or bouncing bunnies and get baby ready for a day in the sun.

    • Garment washed for softness
    • Elasticated neckline
    • Top 100% cotton
    • Bottoms 95% cotton 5% elastane
    • Machine washable

    Ticking Romper and Body Set

    £30.00 £24.00

    Our dungaree set is the perfect match for special occasions. The appliqué elephant motif makes for unforgettable parties. We included some nifty features – buttons and poppers for easy changing and you can simply adjust the straps as baby grows.

    • Adjustable straps to fit your child as they grow
    • Elasticated hem for added fullness and stretch
    • Popper fastening at the back
    • Bodysuit has popper opening at crotch
    • Body 100% cotton
    • Bottoms 100% cotton
    • Lining 100% cotton
    • Machine washable

    Peculiar Pets Knitted Dress

    £33.00 £19.80

    …two robins? We thought so too, so we popped them onto this cashmere-blend dress. It has a fully lined tulle skirt and a cosy knitted top with glittery gold detailing. And we didn't forget the practicalities either: functional buttons at the back make changes easy, and it's machine washable. Phew.

    • PNK: top 95% cotton 5% cashmere
    • PNK: skirt 100% cotton
    • PNK: skirt lining 100% cotton
    • GRN: top 95% cotton 5% cashmere
    • GRN: skirt 100% polyester
    • GRN: skirt lining 100% cotton
    • Machine washable

    Nostalgic Tiered Woven Dress

    £30.00 £12.00

    …They certainly will be in this charming cotton dress. It has a tiered shape, with gathers on the sleeves and yoke, and a lace trim. Don't worry, we haven't forgotten the practicalities either – the button-up back make changes quick-as-a-flash and there are matching knickers for easy outfitting.

    • Garment washed for softness
    • Fully lined
    • Back button placket opening
    • Pants on sizes up to and including 18-24m
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Jersey Collared Dress

    £20.00 £8.00

    Strawberries and cream, daisy chains, soft jersey dresses with woven Peter Pan collars: these are just a few of our favourite things. So we blended them all into this cotton-modal design. It's got poppers down the back to ease the changing routine.

    • Short sleeves
    • Length finishes above knee
    • Garment washed for softness
    • Back popper placket opening
    • Pants on sizes up to and including 18-24m
    • Outer 52% cotton 48% modal
    • BLU: collar 52% modal 48% cotton
    • PNK: collar 100% cotton
    • Machine washable

    Fun Surf Suit

    £28.00 £14.00

    …trip to the beach, pop them in this comfortable, playful surf suit. It's crafted from UPF fabric to protect them from the sun and is super comfortable. The zip down the front makes changes so easy you could do them one-handed (leaving the other one free for a well-deserved ice cream, of course).

    • ¾ length sleeves
    • 80% polyamide 20% elastane
    • Machine washable
    • Provides sun protection, conforms to EN 13758-2 UPF 40+

    Reversible Knee Patch Trousers

    £22.00 £13.20

    Little adventurers can clamber and crawl to their heart's content thanks to the contrast knee patches of these jersey bottoms. Turn up the cuffs to reveal the colourful stripes or reverse the trousers for a whole new look. An elasticated waist makes changing simple

    • Garment washed for softness
    • Fully functional drawstring adjusts to your child's waist
    • Fully reversible, the care label has been hidden in a pocket
    • Outer 100% cotton
    • Reverse 100% cotton
    • Machine washable

    Slub Jersey Trousers

    £16.00 £6.40

    …were made for little wrigglers, shufflers and crawlers. They're in supersoft jersey for maximum comfort and snugness, while the charming broderie trim on the front and back pockets adds extra 'ahh' factor. Changes are a cinch thanks to the drawcord waist – so there's more time for exploring.

    • Relaxed fit
    • Textured slub jersey
    • Garment washed for softness
    • Fully functional drawstring adjusts to your child's waist
    • 100% cotton
    • Machine washable

    Supersoft Collared Body

    £14.00 £11.20

    …ones comfy in our SUPIMA® cotton bodies. These feature embroidered strawberries, ivory broderie or daisies on the collar and a picot trim around the sleeves, which are just the thing for layering underneath one of our pinnies. Poppers on the gusset and back make for quick changes on busy mornings.

    • Garment washed for softness
    • Popper opening at crotch
    • Popper fastening at back neck
    • Body is made from SUPIMA® cotton, premium cotton that is extra soft and long lasting
    • 100% cotton
    • Machine washable

    Pretty Wrap Body

    £14.00 £5.60

    Snuggle baby up in cosy softness with our wraparound body. It's made from 100% organically grown cotton, and it's just the thing for layering under leggings on chillier days. Poppers at the gusset and side make changing a breeze (thank goodness), while a hidden popper keeps everything secure.

    • Full length sleeves
    • Ribbed fabric for extra stretch
    • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
    • Garment washed for softness
    • Functional wrap with easy snap opening
    • 100% cotton
    • Machine washable

    Embroidered Woven Dress

    £28.00 £19.60

    Lollipops, balloons and silly hats at the ready – this dress is made for parties. Cute appliqué, embroidery and cuff sleeves combine with a broderie lace hem for special-occasion magic. Thanks to buttons that go halfway down the back, quick outfit changes are a cinch.

    • Length finishes above knee
    • Garment washed for softness
    • Fully lined
    • Embroidered motif
    • Back button placket opening
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Go Wild Jersey Play Set

    £28.00 £11.20

    …100% cotton slub play sets are made for going wild. Designed for little wrigglers, each set comes with poppers at the shoulder of the striped tee for easy changing and a rope drawcord waist on the patterned bottoms to give a secure fit. Just the thing for exploring the jungle (or the back garden).

    • Relaxed fit
    • Textured slub jersey
    • Garment washed for softness
    • Appliqué logo
    • Fully functional drawstring adjusts to your child's waist
    • Shoulder popper fastening
    • Top 100% cotton
    • Bottoms 100% cotton
    • Machine washable

    5 Pack Stripy Bodies

    £37.00 £25.90

    Weekday dressing is a snap with this set of five cotton jersey tops, all wrapped up in a presentation bag. With stripy designs and a contrast pocket, they make a perfect team with our co-ordinating bottoms. And changes are done in a flash, thanks to envelope necks and poppers round the gusset.

    • Comes with its own fabric storage bag
    • Ribbed fabric for extra stretch
    • Garment washed for softness
    • Popper opening at crotch
    • 100% cotton
    • Machine washable

    Animal Surf Suit

    5
    Based on (4 Reviews)

    £28.00 £22.40

    …trip to the beach, pop them in this comfortable, playful surf suit. It's crafted from UPF 40 fabric to protect them from the sun and is super comfortable. The zip down the front makes changes so easy you could do them one-handed (leaving the other one free for a well-deserved ice cream, of course).

    • Fabric provides sun protection UPF 50+
    • 80% polyamide 20% elastane
    • Machine washable

    Garment-dyed Zip-up Hoodie

    £30.00 £15.00

    Sometimes, even hardy explorers need to layer up when there's a chill in the air. We've garment-dyed this supersoft hoodie, so it naturally changes over time – just like intrepid adventurers. With contrast colour stitching, this is one hoodie that won't blend into the wild on far-flung expeditions.

    • Pigment dyed for a vintage look (see aftercare guidelines page)
    • 100% cotton
    • Machine washable

    Tiered Lace Trim Dress

    £46.00 £36.80

    Little revellers can party well into the early evening in this babydoll dress. Tiered for twirling, it's trimmed with delicate cotton lace and decorated with a fabric bow on the back. Pop open the keyhole fastening for changing into PJs after the last dance.

    • Main 100% cotton
    • Machine washable

    Nostalgic Tiered Woven Dress

    £30.00 £12.00

    …They certainly will be in this charming cotton dress. It has a tiered shape, with gathers on the sleeves and yoke, and a lace trim. Don't worry, we haven't forgotten the practicalities either – the button-up back make changes quick-as-a-flash and there are matching knickers for easy outfitting.

    • Garment washed for softness
    • Fully lined
    • Back button placket opening
    • Pants on sizes up to and including 18-24m
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Peculiar Pets Knitted Dress

    £33.00 £19.80

    …two robins? We thought so too, so we popped them onto this cashmere-blend dress. It has a fully lined tulle skirt and a cosy knitted top with glittery gold detailing. And we didn't forget the practicalities either: functional buttons at the back make changes easy, and it's machine washable. Phew.

    • PNK: top 95% cotton 5% cashmere
    • PNK: skirt 100% cotton
    • PNK: skirt lining 100% cotton
    • GRN: top 95% cotton 5% cashmere
    • GRN: skirt 100% polyester
    • GRN: skirt lining 100% cotton
    • Machine washable

    Halterneck Appliqué Swimsuit

    £26.00 £18.20

    Calling all frill seekers. This swimsuit has a fluttery tiered skirt to ensure jumping in the waves is even more fun than usual. An easy-to-fasten halter-neck makes quick changes a breeze, while 3D motifs or striking appliqué details mean getting set to go splashing has never been so colourful.

    • Outer 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Pretty Wrap Body

    £14.00 £5.60

    Snuggle baby up in cosy softness with our wraparound body. It's made from 100% organically grown cotton, and it's just the thing for layering under leggings on chillier days. Poppers at the gusset and side make changing a breeze (thank goodness), while a hidden popper keeps everything secure.

    • Full length sleeves
    • Ribbed fabric for extra stretch
    • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
    • Garment washed for softness
    • Functional wrap with easy snap opening
    • 100% cotton
    • Machine washable

    Slub Jersey Trousers

    £16.00 £6.40

    …were made for little wrigglers, shufflers and crawlers. They're in supersoft jersey for maximum comfort and snugness, while the charming broderie trim on the front and back pockets adds extra 'ahh' factor. Changes are a cinch thanks to the drawcord waist – so there's more time for exploring.

    • Relaxed fit
    • Textured slub jersey
    • Garment washed for softness
    • Fully functional drawstring adjusts to your child's waist
    • 100% cotton
    • Machine washable

    Super Sequin Dress

    £75.00 £45.00

    Attention please: sequins coming through. This sparkly dress must have been a chameleon in a former life, because it changes colour with every skip, jump and twirl. The swishy swing shape is perfect for dancing at parties, and we lined it in soft cotton voile for a touch of cosiness too. Better get…

    • Concealed back zip
    • Main 100% polyester
    • Lining 100% cotton
    • Machine washable

    Colour Pop Jersey Playsuit

    £26.00 £20.80

    Quick – get ready to play. With these colour-popping play suits, changes are doubly speedy thanks to the button fastenings on the shoulders. It features a brightly striped elasticated waistband and trims on the legs and neck. Supersoft jersey makes them all-day comfortable, meaning running, jumping…

    • Elasticated waist
    • Functional shoulder buttons
    • Main 100% cotton
    • Waistband 100% cotton
    • Machine washable

    Cotton Poplin Pyjama Bottoms

    £35.00 £24.50

    There’s nothing quite like changing into an easygoing pair of pyjamas after a hectic week at work. These ones are particularly comfortable – even if we do say so ourselves. Supersoft cotton and an elasticated waist combine to make these your new favourite lounging-round-the-house-wear.

    • Side pockets
    • Button fly
    • Drawstring inside waistband
    • Machine washable
    • 100% cotton

    Dungaree and Body Set

    £35.00 £14.00

    Our dungaree set is the perfect match for trips to the zoo with its embroidered elephants. Or pick the colourful stripes for the circus. We included some pretty nifty features – buttons and poppers make for easy changing and you can simply adjust the straps as baby grows.

    • Adjustable straps to fit your child as they grow
    • Popper opening at crotch
    • Popper fastening at the back
    • Front pocket
    • Body 100% cotton
    • Bottoms 100% cotton
    • Machine washable

    Fun Surf Suit

    £28.00 £14.00

    …trip to the beach, pop them in this comfortable, playful surf suit. It's crafted from UPF fabric to protect them from the sun and is super comfortable. The zip down the front makes changes so easy you could do them one-handed (leaving the other one free for a well-deserved ice cream, of course).

    • ¾ length sleeves
    • 80% polyamide 20% elastane
    • Machine washable
    • Provides sun protection, conforms to EN 13758-2 UPF 40+

    Jersey Collared Dress

    £20.00 £8.00

    Strawberries and cream, daisy chains, soft jersey dresses with woven Peter Pan collars: these are just a few of our favourite things. So we blended them all into this cotton-modal design. It's got poppers down the back to ease the changing routine.

    • Short sleeves
    • Length finishes above knee
    • Garment washed for softness
    • Back popper placket opening
    • Pants on sizes up to and including 18-24m
    • Outer 52% cotton 48% modal
    • BLU: collar 52% modal 48% cotton
    • PNK: collar 100% cotton
    • Machine washable

    Animal Surf Suit

    5
    Based on (4 Reviews)

    £28.00 £22.40

    …trip to the beach, pop them in this comfortable, playful surf suit. It's crafted from UPF 40 fabric to protect them from the sun and is super comfortable. The zip down the front makes changes so easy you could do them one-handed (leaving the other one free for a well-deserved ice cream, of course).

    • Fabric provides sun protection UPF 50+
    • 80% polyamide 20% elastane
    • Machine washable

    Reversible Knee Patch Trousers

    £22.00 £13.20

    Little adventurers can clamber and crawl to their heart's content thanks to the contrast knee patches of these jersey bottoms. Turn up the cuffs to reveal the colourful stripes or reverse the trousers for a whole new look. An elasticated waist makes changing simple

    • Garment washed for softness
    • Fully functional drawstring adjusts to your child's waist
    • Fully reversible, the care label has been hidden in a pocket
    • Outer 100% cotton
    • Reverse 100% cotton
    • Machine washable

    Traditional Collared Body

    £14.00 £11.20

    Expertly designed in Britain, baby will love the feel of our supersoft SUPIMA® cotton body, while you’ll enjoy its machine-washable-ness. The Peter Pan collar has an embroidered whale on one option and cute piping detail on the other. The gusset popper fastening will make changing a dream.

    • Garment washed for softness
    • Popper opening at crotch
    • Popper fastening at back neck
    • Body is made from SUPIMA® cotton, premium cotton that is extra soft and long lasting
    • Body 100% cotton
    • Collar 100% cotton
    • Machine washable

    Embroidered Woven Dress

    £28.00 £19.60

    Lollipops, balloons and silly hats at the ready – this dress is made for parties. Cute appliqué, embroidery and cuff sleeves combine with a broderie lace hem for special-occasion magic. Thanks to buttons that go halfway down the back, quick outfit changes are a cinch.

    • Length finishes above knee
    • Garment washed for softness
    • Fully lined
    • Embroidered motif
    • Back button placket opening
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Reversible Fleecy Gilet

    £22.00 £13.20

    For the cosiest of cuddles, wrap up your little one in our soft fleecy gilet. The nifty reversible design is fuzzy on one side and decorated with a sweet all-over print on the other, making speedy outfit changes (or hiding spillages) a breeze.

    • Fully reversible, the care label has been hidden in a pocket
    • Outer 100% polyester
    • Reverse 100% cotton
    • Machine washable

    Fun Printed T-shirt

    £12.00 £8.40

    These printed T-shirts will keep baby happy for hours with their fun prints. Delicate skin will love the 100% cotton design and contrast poppers make for lightning-quick changes.

    • Garment washed for softness
    • Fun printed logo
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Fun Printed T-shirt

    £12.00 £8.40

    These printed T-shirts will keep baby happy for hours with their fun prints. Delicate skin will love the 100% cotton design and contrast poppers make for lightning-quick changes.

    • Garment washed for softness
    • Fun printed logo
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Fun Printed T-shirt

    £12.00 £8.40

    These printed T-shirts will keep baby happy for hours with their fun prints. Delicate skin will love the 100% cotton design and contrast poppers make for lightning-quick changes.

    • Garment washed for softness
    • Fun printed logo
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Pretty Surf Suit

    £28.00 £22.40

    Is your little surfer ready for the waves? Our soft and comfortable surf suit is made from UPF fabric to protect their skin and the zip at the back makes for hassle-free changes. Ready, set, paddle.

    • ¾ length sleeves
    • 80% polyamide 20% elastane
    • Machine washable
    • Provides sun protection, conforms to EN 13758-2 UPF 40+

    Stripy Transport T-shirt

    £14.00 £9.80

    Going places? This fun transport-themed T-shirt certainly is. It's made from a sueded fabric that feels soft to the touch (and gentle on skin), with appliqué vehicles for fun texture. There are two poppers on the shoulder for on-the-move changes.

    • Printed stripe
    • Garment washed for softness
    • Appliqué logo
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Twin Pack Floral Rompers

    £28.00 £11.20

    Treat your little one to this twin pack of soft, cosy rompers. One is stripy with an adorable appliqué elephant while the other features a floral print. Both have convenient poppers for those all-important lightning changes.

    • Garment washed for softness
    • Popper opening at crotch
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Stripy Transport T-shirt

    £14.00 £9.80

    Going places? This fun transport-themed T-shirt certainly is. It's made from a sueded fabric that feels soft to the touch (and gentle on skin), with appliqué vehicles for fun texture. There are two poppers on the shoulder for on-the-move changes.

    • Printed stripe
    • Garment washed for softness
    • Appliqué logo
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Active Vest

    £14.00 £11.20

    On your marks, get set, go, because this game-changing vest top is ready for action. The racerback design in soft grey marl is extra comfortable. Made from moisture-wicking fabric with appliqué stripes, it'll stay looking pristine until the finish line.

    • Wicking fabric which draws moisture away from the body to the surface of the fabric for quick evaporation
    • Soft and comfortable activewear fabric
    • 90% polyester 10% elastane
    • Machine washable

    Pretty Surf Suit

    £28.00 £22.40

    Is your little surfer ready for the waves? Our soft and comfortable surf suit is made from UPF fabric to protect their skin and the zip at the back makes for hassle-free changes. Ready, set, paddle.

    • ¾ length sleeves
    • 80% polyamide 20% elastane
    • Machine washable
    • Provides sun protection, conforms to EN 13758-2 UPF 40+

    Broderie Summer Dress

    £18.00 £7.20

    Is it dressy enough for teddy bear tea parties? Definitely. Does it have the right level of comfort for bouncing through a soft-play session? Absolutely. This broderie-detail dress is made for babies on the go. The soft slub cotton also has poppers down the back for easy changes.

    • Length finishes above knee
    • Textured slub jersey
    • Garment washed for softness
    • Back popper placket opening
    • Pants on sizes up to and including 18-24m
    • 100% cotton
    • Machine washable

    Stripy Hotchpotch T-shirt

    £16.00 £9.60

    Get two stripes for the price of one with this contrast sleeve hotchpotch T-shirt. Made from soft cotton slub, it'll keep your little one warm all day. It's even got poppers on the shoulders for speedy outfit changes. We recommend pairing with even more stripes.

    • Garment washed for softness
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Animal Adventures T-shirt

    £16.00 £6.40

    …a fun secret: lift the flap of the sueded appliqué to see the playful hidden details. Whether you choose a grinning monkey, a roaring lion or a whole jeep full of animals, the cheerful striped design features poppers on the shoulder for easy changes. Little (home-)explorers will be delighted.

    • Garment washed for softness
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Summer Appliqué T-shirt

    £14.00 £11.20

    …a celebration thanks to the appliqué on this 100% cotton T-shirt. The playful stripy design is finished with a fluttery chick, juicy cherries or strawberries with shiny threads. There are frill sleeves, shoulder poppers for easy changing, and best of all – it even goes in the washing machine.

    • A-line shape
    • Garment washed for softness
    • Popper fastening at back neck
    • Flutter logo
    • 100% cotton

    3 Pack Unisex Bodies

    £30.00 £18.00

    Wrap up your little one in organically-grown cotton with our three-pack of bodies – we firmly believe you can never have too many. Each one is decorated with a playful print, with nickel-free poppers and an envelope neck for easy-going changing. The pack also comes with a handy drawstring bag.

    • Short sleeves
    • Comes with its own fabric storage bag
    • Ribbed fabric for extra stretch
    • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
    • Garment washed for softness
    • Appliqué logo
    • Envelope neck for easy dressing
    • Pretty picot trim
    • Popper opening at crotch
    • 100% cotton
    • Machine washable

    Gingham Romper and Body Set

    £30.00 £12.00

    …design, which features a fluffy bunny appliqué with a soft pompom tail. It comes with adjustable crossover straps to allow for growing room and poppers for fuss-free changes. The romper and the body (complete with delicate collar detailing) can be worn separately for mixing and matching.

    • Garment washed for softness
    • Elasticated hem for added fullness and stretch
    • Popper fastening at the back
    • Bodysuit has popper opening at crotch
    • Adjustable straps to fit your child as they grow
    • Body 100% cotton
    • Bottoms 100% cotton
    • Lining 100% cotton
    • Machine washable

    Fluttery Appliqué Play Set

    £26.00 £10.40

    …cotton set has them both and we added a fluttery appliqué design made up of colourful flowers to bring a little 'ta-dah' to playdates. Polka dot bottoms combine with a Breton-style top, with a choice of a turtle or an apple. There are handy poppers on the shoulder to make for quick changes.

    • Garment washed for softness
    • Popper fastening at the back
    • Flutter logo
    • Top 100% cotton
    • Bottoms 100% cotton
    • Machine washable

    Reversible Printed Sweatshorts

    £20.00 £12.00

    …up the list than getting dressed, these supersoft reversible jersey shorts are the answer. The elasticated waist means added chuck-on-ability, while the handy pockets are made for keen shell collectors. Choose stripes in the morning and animal print in the afternoon – brilliant for quick changes.

    • Above knee length
    • Fully reversible, the care label has been hidden in a pocket
    • 100% cotton
    • Machine washable

    Stripy Hotchpotch T-shirt

    £16.00 £9.60

    Get two stripes for the price of one with this contrast sleeve hotchpotch T-shirt. Made from soft cotton slub, it'll keep your little one warm all day. It's even got poppers on the shoulders for speedy outfit changes. We recommend pairing with even more stripes.

    • Garment washed for softness
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Animal Adventures T-shirt

    £16.00 £6.40

    …a fun secret: lift the flap of the sueded appliqué to see the playful hidden details. Whether you choose a grinning monkey, a roaring lion or a whole jeep full of animals, the cheerful striped design features poppers on the shoulder for easy changes. Little (home-)explorers will be delighted.

    • Garment washed for softness
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Animal Jersey Dress

    £18.00 £14.40

    Our classic jersey dress with cute animals and matching knickers guarantees plenty of oohs and ahhs when the family peeps into the pram. The 100% cotton is soft against baby's skin and a line of poppers down the back ensures fuss-free changes.

    • Short sleeves
    • Length finishes above knee
    • Garment washed for softness
    • Fun printed logo
    • Back popper placket opening
    • Pants on sizes up to and including 18-24m
    • 100% cotton
    • Machine washable

    Broderie Summer Dress

    £20.00 £8.00

    Is it dressy enough for teddy bear tea parties? Definitely. Does it have the right level of comfort for bouncing through a soft-play session? Absolutely. This broderie-detail dress is made for babies on the go. The soft slub cotton also has poppers down the back for easy changes.

    • Length finishes above knee
    • Textured slub jersey
    • Garment washed for softness
    • Back popper placket opening
    • Pants on sizes up to and including 18-24m
    • 100% cotton
    • Machine washable

    Pretty Ruffle Detail Top

    £28.00 £11.20

    …nostalgic floaty top has them every which way. The swingy shape is emphasised by a gathered frill, around the middle, on the sleeves and around the hem. Fully lined, the top has a two-button fastening at the back for no-fuss changes. It's ideal for parties, the playground and everything in between.

    • Back button placket opening
    • 100% cotton
    • Machine washable

    Summer Appliqué T-shirt

    £14.00 £11.20

    …a celebration thanks to the appliqué on this 100% cotton T-shirt. The playful stripy design is finished with a fluttery chick, juicy cherries or strawberries with shiny threads. There are frill sleeves, shoulder poppers for easy changing, and best of all – it even goes in the washing machine.

    • A-line shape
    • Garment washed for softness
    • Popper fastening at back neck
    • Flutter logo
    • 100% cotton

    Tori Midi Dress

    £110.00 £88.00

    Hmm, what to wear for that family lunch and the dinner date later? With this versatile midi dress, there'll be no need for changes. A true wardrobe saviour, it features a fitted bodice and wide belt you can tie for extra definition. Choose from soft cotton or a cool linen délavé fabric.

    • LBL: main 100% linen, lining 100% cotton
    • Other colours: main 100% cotton, lining 100% cotton
    • Machine washable
    • Flattering semi fitted shape through bust and waist with a full skirt
    • Midi length
    • Grown-on sleeves
    • Fully lined
    • Detachable belt
    • Concealed back zip

    Animal Jersey Dress

    £18.00 £14.40

    Our classic jersey dress with cute animals and matching knickers guarantees plenty of oohs and ahhs when the family peeps into the pram. The 100% cotton is soft against baby's skin and a line of poppers down the back ensures fuss-free changes.

    • Short sleeves
    • Length finishes above knee
    • Garment washed for softness
    • Fun printed logo
    • Back popper placket opening
    • Pants on sizes up to and including 18-24m
    • 100% cotton
    • Machine washable

    Nostalgic Broderie Romper

    £28.00 £19.60

    …from? Why, 100% cotton, plus 100% sugar, spice and all things nice. On the outside is an all-over vintage floral print, while the inside is fully lined so it's soft on baby's skin. Poppers at the gusset help with quick changes, while decorative needlework and lace are the secret to its enchantment.

    • Elasticated hem for added fullness and stretch
    • Popper opening at crotch
    • Back button placket opening
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Sparkle Swimsuit

    £24.00 £19.20

    Everything is better when it's shiny. Case in point: our sparkle swimsuit. Choose from shimmering foil flamingos or a colour-changing sequin pineapple design to outshine the sun. With a halterneck and clever crossover straps at the back, this swimming costume stays neatly knotted in place for…

    • Outer 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable

    Jungle Embroidered Dress

    £26.00 £10.40

    …flowers are splashed across the front, joined by fun embroidered creatures. We've added a contrasting pom-braid trim to the ruffled hem, cap sleeves and neck and poppers at the back for hassle-free changes. With the matching jersey knickers, baby will be enchanted by the playful animal pals.

    • Garment washed for softness
    • Appliqué logo
    • Back popper placket opening
    • Pants on sizes up to and including 18-24m
    • 100% cotton
    • Machine washable

    Jungle Embroidered Dress

    £26.00 £10.40

    …flowers are splashed across the front, joined by fun embroidered creatures. We've added a contrasting pom-braid trim to the ruffled hem, cap sleeves and neck and poppers at the back for hassle-free changes. With the matching jersey knickers, baby will be enchanted by the playful animal pals.

    • Garment washed for softness
    • Appliqué logo
    • Back popper placket opening
    • Pants on sizes up to and including 18-24m
    • 100% cotton
    • Machine washable

    Sequin Colour Change T-shirt

    £20.00

    They say no one can change their stripes, but with this slub cotton T-shirt you can definitely change your stars. Swipe a hand across the sparkling sequins and watch the colour transform as if by magic. No midnight wishes required.

    • Double sided sequins that swipe to change colour
    • 100% cotton
    • Machine washable

    Sequin Colour Change T-shirt

    £22.00

    They say no one can change their stripes, but with this slub cotton T-shirt you can definitely change your stars. Swipe a hand across the sparkling sequins and watch the colour transform as if by magic. No midnight wishes required.

    • Double sided sequins that swipe to change colour
    • 100% cotton
    • Machine washable
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