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    Towelling Throw-on

    £26.00 £20.80

    Drying off doesn't need to get in the way of seaside adventures. Chuck on this towelling robe after a splash in the sea and it'll soak up water like magic. It's comfortable enough for running around the beach, while the long sleeves and hood keep things cosy.

    • Main 83% cotton 17% polyester
    • Hood lining 100% cotton
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Towelling Sweatshirt

    £28.00 £14.00

    Brrrr... Is there anything colder than running out of the sea? Before the shivers get you, reach for this towelling top with supersoft brushback cotton inside for cosiness. With the classic Breton stripes, we've designed it to keep you feeling warm and looking cool.

    • Main 81% cotton 19% polyester
    • Rib 100% cotton
    • Machine washable

    Towelling Throw-on

    £26.00 £20.80

    Our soft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front, it's a doddle to put on and will get your baby feeling nice and cosy in no time.

    • Main 79% cotton 21% polyester
    • Hood lining 100% cotton
    • Machine washable

    Towelling Sweatshorts

    £18.00 £10.80

    Get ready to feel seriously cosy after splashing about in the sea – simply pull on these soft towelling shorts with their stretchy waistband and you'll be running about on dry land in no time.

    • Above knee length
    • Elasticated waist with functional drawstring
    • BLU and RED: main 83% cotton 17% polyester
    • BBL: main 60% polyester 40% cotton
    • Waistband 100% cotton
    • Machine washable

    Towelling Joggers

    £22.00 £17.60

    Instead of covering your legs with sand to keep warm after a swim, pull on these soft towelling sweatpants and feel nice and toasty in no time. These holiday essentials, now in a slimmer fit, come in a shark print or textured marl cotton, so you can wear them on beach walks too.

    • Ribbed waistband with functional drawstring
    • Main 83% cotton 17% polyester
    • Waistband 100% cotton
    • Cuffs 98% cotton 2% elastane
    • Machine washable

    Towelling Zip-up Hoodie

    £28.00 £19.60

    The beach just got even better. Pull this comfortable towelling hoodie, with a jersey-lined hood, on when you come running out of the sea for the ultimate cosy feeling. We've added colour pop zips and trims for fun, as well as a roomy kangaroo pocket for stashing goggles, shells and snacks.

    • GRN: 85% cotton 15% polyester
    • BLU: 70% cotton 30% polyester
    • Machine washable

    Towelling Shorts

    £16.00 £11.20

    Bright patterns, soft towelling fabric and an easy-to-pull-on style: these shorts are perfect for wearing to the beach. There's even a pair of pockets on the back for keeping ice cream money handy. They're made for seaside splashing (and water fights at home).

    • Elasticated waist with functional drawstring
    • 79% cotton 21% polyester
    • Machine washable

    Towelling Throw-on

    £26.00 £20.80

    Our soft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front, it's a doddle to put on and will get your baby feeling nice and cosy in no time.

    • Main 79% cotton 21% polyester
    • Hood lining 100% cotton
    • Machine washable

    Fun Towelling Beach Dress

    £28.00 £22.40

    Dry off and get straight back to adventuring with this clever, soft towelling dress. Appliqué and print details mean there's no need for costume changes between the pool and the dinner table.

    • Main 81% cotton 19% polyester
    • Hood lining 100% cotton
    • Machine washable

    Towelling Tie-waist Dress

    £28.00 £22.40

    Beach trips or park days? This soft towelling dress is ready for whatever the weekend has in store. The stripy design has colour-contrast binding on the neckline and pockets, and soft gathers at the waist to keep it in place during sea-paddling or tree-climbing adventures.

    • 80% cotton 20% polyester
    • Machine washable

    Shower Resistant Anorak

    £43.00 £21.50

    Drizzly days mean splashing in puddles, feeding the ducks and wearing colourful anoraks. The bright colours and camo print will suit boys and girls and the reflectors will keep them safe on darker days. Our warm jersey lining and rib cuffs are soft and cosy, whilst the hood and shower-resistant…

    • Shower resistant
    • Fully lined
    • Main 100% polyester
    • Body and hood lining 100% cotton
    • Sleeve lining 100% polyester
    • 45% cotton 39% acrylic 14% polyester 2% elastane
    • Machine washable

    Fisherman's Hat

    £16.00 £6.40

    Everyone needs a good sun hat. This one's made from cotton, so it'll keep your head cool while shading your eyes from bright sunlight. Now, where's that boogie board?

    • Main 100% cotton
    • Machine washable

    Smart Shirt

    £22.00 £11.00

    Dress up any special occasion with our smartest shirt yet. This slightly-grown-up cotton design looks great paired with chinos and the pop stitching brings a dash of colour.

    • Regular fit
    • 100% cotton
    • Machine washable

    Printed Flip-Flops

    £10.00 £8.00

    Wading through rock pools and relaxing on the beach just got more fun with our crocodile flip-flops. The snappy print is bound to ward off any nasty jellyfish.

    • Synthetic upper, insock and sole

    Supersoft T-shirt

    £16.00 £11.20

    As well as feeling good in supersoft cotton, they look great with everything, from that favourite hoodie to short-sleeved tees. Pair with some tracksuit bottoms for a kickabout with friends or smart jeans for the Saturday cinema trip.

    • 100% cotton
    • Machine washable

    Slub Washed T-shirt

    £10.00 £8.00

    Whether layering up to scale snowy mountains or crossing sunny Saharas, quality basics like this jersey T-shirt are a must. With slub cotton and a subtle textured feel, it's ready for all adventures – and for the washing machine.

    • 100% cotton
    • Machine washable

    Oxford Shirt

    £26.00 £13.00

    Special occasions demand a special shirt and we've got just the thing. This 100% cotton Oxford style has a classic button-down collar and a cheeky pop of colour on one buttonhole. Wear to birthday parties and fancy dinners and win the award for best-dressed every time (sorry, grown-ups).

    • Regular fit
    • 100% cotton
    • Machine washable

    Grandad Collar Shirt

    £26.00 £18.20

    This cotton-linen shirt is perfect for a little prince. The laid-back grandad-style neckline makes it ideal for casual days, or it can be dressed up with one of our suits if formal duty calls. The neon stitching on the last buttonhole adds a flash of colour for when one is out meeting one's public.

    • 55% linen 45% cotton
    • Machine washable

    Surf Suit

    4
    Based on (8 Reviews)

    £26.00 £13.00

    Surf's up – this super-stretchy bathing suit is ideal for water sports or just splashing around in the sea. The fabric stops chilly water in its tracks and has factor UPF 40 sun protection to keep UV rays at bay, too. Now, who's for the beach?

    • 80% polyamide 20% elastane
    • Machine washable

    Hotchpotch Stripe T-shirt

    £18.00 £9.00

    What makes zebras and tigers run so fast? Their stripes, of course – which is why we've covered this T-shirt in them. It's made of soft cotton slub, for staying cosy while setting new world sprinting records.

    • 100% cotton
    • Machine washable

    Half-zip Jumper

    £40.00 £20.00

    Windy walks, countryside explorations and long evenings by the campfire – we’ve got them all sorted with our knitted jumper. The soft cotton makes it ideal for pulling on over relaxed tees, and pops of colour seal the deal. Anyone for toasted marshmallows?

    • 60% cotton 30% polyamide 10% wool
    • Machine washable

    Deep Sea Embroidered Bathers

    4.7
    Based on (3 Reviews)

    £22.00 £11.00

    Join these embroidered animals under the sea in our ocean-inspired trunks. Fluorescent details are easily spotted by any passing snorkellers. With an elasticated waistband and drawcord for a comfortable fit, they’ll stay firmly in place when racing off to outswim a sea turtle.

    • Main 100% polyester
    • Lining 100% polyester
    • Machine washable

    Surf Shorts

    £20.00 £16.00

    Catch a wave (or five) in these bright surf shorts. With seaside-ready prints and colours, they're perfect for days on the sand – and the elasticated waistband means they're super comfortable too. We’ve added a handy back pocket for shells, starfish and other beachy finds.

    • Main 100% polyester
    • Lining 100% polyester
    • Machine washable

    Fun Swim Hat

    £10.00 £4.00

    There’s no need to hide under a palm tree with our sweet surf hat. It’s crafted from comfortable UPF fabric, and that’s not all – we’ve added a longer part at the back to protect delicate necks. Combine with our matching rash vest and pants set for head-to-toe protection.

    • Fabric provides sun protection UPF 50+
    • Machine washable

    Glow-in-the-dark Word T-shirt

    £20.00 £12.00

    Genius and awesome: two words we'd definitely use to describe this T-shirt. Not only does it have glow-in-the-dark lettering across the front, it's made from a supersoft cotton jersey that can be popped in the washing machine.

    • Printed glow-in-the-dark logo
    • 100% cotton
    • Machine washable

    Cool Graphic T-shirt

    £16.00 £11.20

    Hitting the beach is top of the summer to-do list, and this ultra-chilled T-shirt is the ideal item for coastline cruising. Made from lightweight breathable cotton, it's sure to fill every day with good vibes, whether playing on the sand or relaxing at home.

    • Printed logo
    • 100% cotton
    • Machine washable

    Printed Sports T-shirt

    £16.00 £6.40

    With basketball or football motifs on the back and front, this T-shirt looks athletic from all angles. The relaxed fit catches the breeze when there are goals to be scored and the pure cotton means it's soft against skin. Thanks to the brightly coloured neckline and stick-out puff prints, the…

    • Puff print logo
    • 100% cotton
    • Machine washable

    Graphic Slogan T-shirt

    £16.00 £12.80

    What's on the agenda today: taking to the waves, cruising in a campervan, heading to the skatepark or just being generally awesome? Whichever it is, this printed motif T-shirt has fun times written all over it. In supersoft cotton jersey with sporty contrast rib detailing on the neck and sleeves,…

    • Printed logo
    • 100% cotton
    • Machine washable

    Surfer T-shirt

    £12.00 £8.40

    Bring some laid-back California vibes to the British seaside with this T-shirt. The cotton-blend fabric has a textured look and we added a surfer print on the chest. With a striped contrast rib on the neck giving it a sporty feel, this top is every bit as fun as riding the waves.

    • Printed logo
    • 60% cotton 40% polyester
    • Machine washable

    Embroidered Creature T-shirt

    £18.00 £12.60

    Climb every tree in sight with the embroidered creature companion on this all-over printed T-shirt. Whether it's going bananas with a cheeky monkey or hunting bugs with a friendly chameleon, this top is ready for all sorts of fun trips. And when the adventures are over, it's machine washable too.

    • Printed and embroidered logo
    • 100% cotton
    • Machine washable

    Novelty T-shirt

    £16.00 £12.80

    There's no better way to tame a wild beast than to wear it on a T-shirt. The brightly coloured crocodile is brought to life with sticky-out spikes, thankfully they're made from soft cotton so they're scale(and scratch) free. The shark comes with novelty flaps for fins which are fiercely fun.

    • Print with novelty feature
    • 100% cotton
    • Machine washable

    Printed Music T-shirt

    £10.00 £7.00

    Wannabe top of the charts? Mini rockers can kickstart their career with this music-inspired T-shirt. Made from supersoft cotton jersey, it's easy to move around in while practising for gigs in the garden. The contrast-colour-printed motif will show up under the stage (or as it's better known, the…

    • Printed logo
    • 100% cotton
    • Machine washable

    Sporty Colourblock T-shirt

    £16.00 £9.60

    When the temperature drops, you'll be happy to swap short sleeves for long ones – especially if you have this sporty top in your wardrobe. We've made it from thicker fabric for nippy days in the park, while the cool colourblock design is perfect for layering.

    • Appliqué stripes on sleeves
    • 100% cotton
    • Machine washable

    Super Raglan T-shirt

    £20.00 £8.00

    'It's all good', says this raglan-sleeved top – and it's difficult to disagree. Made from 100% cotton with a contrast rib neck for extra colour, this design's cosy as well as cool. It's just the thing for champion racers to run about in at the park.

    • Printed logo
    • 100% cotton
    • Machine washable

    Jersey Reversible Hat

    £16.00 £9.60

    The sun has got his hat on, hip hip hooray. Protect baby's head and keep them cool with our jersey hat in 100% breathable cotton. It’s easy to adjust, with a touch-and-close chinstrap. And if an outfit change is on the cards, simply reverse it for a different look.

    • Super soft velcro
    • 100% cotton
    • Machine washable

    Animal Pocket T-shirt

    £16.00 £12.80

    Warning: this crew-neck T-shirt features terrifyingly soft creatures. Our tigers and sharks will play nicely, but beware: if they get upset they may poke their tongues out. Don't worry though, the rest of the time they'll keep them hidden in the novelty pocket. Finished with contrast rib detailing,…

    • Soft cotton jersey
    • 100% cotton
    • Machine washable

    Big Animal Appliqué T-shirt

    £20.00 £12.00

    Calling all explorers: it just so happens that appliqué animals have galloped onto these 100% cotton T-shirts. In colourful designs they make the perfect companions for garden safaris. And the best part? As they're big and bold, there’s no need to get the binoculars out to spot them.

    • Appliqué logo
    • 100% cotton
    • Machine washable

    Jersey Blazer

    £46.00 £32.20

    What to do when a special occasion interrupts castle construction? Our supersoft jersey blazer is on hand to dress up any outfit in an instant. The suit-style cut and button detail are more than a match for family dinners. Team the jacket with cords or chinos to really impress the grown-ups.

    • 99% cotton 1% elastane
    • Machine washable

    Sporty Pyjama Set

    £30.00 £18.00

    What do champion goal scorers wear at bedtime? This pair of athletic-inspired striped pyjamas. These sleep companions feature contrast ribbing around the cuffs and neck to stay looking sporty – even while snoozing.

    • 100% cotton
    • Machine washable
    • KEEP AWAY FROM FIRE

    Suede Lace Up Boots

    £60.00 £24.00

    Even the hardiest adventurer will smarten up in these suede boots. With a leather lining and deep tread sole, all-day comfort is on the cards. They're easy to slip on and off thanks to the side zip, while the contrasting back tab and eyelets add a pop of colour.

    • Leather upper, lining and insock
    • Man-made sole

    Smart Blazer

    £51.00 £35.70

    Superspies wear blazers. Why? Because no-one suspects sharp dressers of mischief. Of course, if any mishaps do ensue, the jacket's machine washability has things covered. There’s also a secret inside pocket for essentials like shades and magnifying glasses. Team with our matching trousers or shorts…

    • Main 100% cotton
    • Body lining 100% cotton
    • Sleeve lining 100% polyester
    • Machine washable

    Lightweight Blazer

    £40.00 £28.00

    Dressing up. It's a tough job but we've got a blazer that will make it much easier. Crafted from lightweight cotton, it has buttons down the front that can be fastened over a shirt or worn open with chino trousers for smart occasions. We've added several pockets and lined them with stripy fabric so…

    • Outer 100% cotton
    • Sleeve lining 100% polyester
    • Machine washable

    Pyjama Set

    £30.00 £15.00

    When bedtime calls, cosy up in these comfortable pyjamas. The bottoms are made from brushed flannel with a supersoft feel, cut loosely so you can stretch out and relax on cloud nine.

    • Woven bottoms
    • 100% cotton
    • Machine washable
    • KEEP AWAY FROM FIRE

    Short Pyjama Set

    £28.00 £22.40

    Made for warmer nights, this cotton poplin pyjama set is soft and loose to keep you cool. The shorts in stripes or checks are extra colourful – because who says bedtime can’t be fun?

    • Woven bottoms
    • 100% cotton
    • Machine washable
    • KEEP AWAY FROM FIRE

    Wolf Slipper Boots

    £18.00 £9.00

    From the furry outer and cosy lining to the embroidered face and 3D teeth, these wolf boot-style slippers really are more awesome than fearsome. They even have star-printed soles for an extra touch of fun.

    • Textile upper and lining 100% polyester faux fur
    • Textile sole
    • Machine washable

    Garment-dyed Laundered Shirt

    £26.00 £15.60

    Classic, smart and casual – it's not often you find such a great all-rounder. This shirt is made from lightweight cotton with classic British colours and grown-up checks that were hand-picked by Johnnie himself and have been garment washed for a vintage look. Button it up for special occasions, then…

    • Pigment garment dyed (see aftercare guidelines page)
    • Regular fit
    • 100% cotton
    • Machine washable

    Roll-up Shorts

    £26.00 £15.60

    Intrepid explorers can chuck on these cotton shorts when they're getting ready to spot wildlife – even if it’s just at the zoo. The fixed waist means they look smart, while the tropical prints, chambray or checks keep them fun. Contrasting turn-ups and handy pockets mean you’re always safari-ready –…

    • Thigh length
    • Elasticated waist with functional drawstring
    • Centre front button fastening
    • 100% cotton
    • Machine washable

    Jersey Shorts

    £28.00 £19.60

    Our jersey shorts are just the thing for wading through rock pools and putting the finishing touches to that sandcastle. Made from soft cotton and dip-dyed, printed or in indigo. The handy flecked drawcord will ensure they stay firmly in place on all those mischievous missions.

    • BLU: Dip-dye technique
    • NAV: indigo dyed (see aftercare guidelines page)
    • Thigh length
    • 100% cotton
    • Machine washable

    Slub Jersey Shorts

    £16.00 £12.80

    Sometimes you have better things to do than fuss with zips and buttons – like playing outside in the sunshine. That’s why we made these pull-on shorts – the elasticated waist and lightweight cotton make them so easy to wear. Pair with a relaxed tee and go, go, go.

    • Thigh length
    • Ribbed waistband with functional drawstring
    • 100% cotton
    • Machine washable

    Bathers

    4.5
    Based on (10 Reviews)

    £16.00 £8.00

    Three, two, one, cannonball! Get set for a day of splashing with the bright, cheerful prints on our bathing shorts. The elasticated waist and drawstring make them a doddle to pull on (and keep on when performing ambitious jumps).

    • Main 70% cotton 30% polyamide
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Poolside Shorts

    5
    Based on (1 Review)

    £22.00 £11.00

    Aren’t holidays great? All you need is a pool, sunshine and some fun shorts. These ones come in bright designs to keep you looking cool. There's a stretchy waistband that's ultra-comfortable, whether you're reading a book on the beach or making a splash in the water.

    • Main 76% cotton 24% polyamide
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Board Shorts

    £24.00 £16.80

    These casual board shorts, with their adjustable contrasting waistband and bold prints, are raring to hit the waves. They're now a bit shorter so they sit on the knee but are still supersoft and easy to pull on. Race you to the water.

    • Main 100% polyester
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Poolside Shorts

    £22.00 £15.40

    Aren’t holidays great? All you need is water, sunshine and some fun shorts. These ones come in bright designs to keep you looking cool. There's a stretchy waistband that's ultra-comfortable, whether you're playing ball on the beach or making a splash in the pool.

    • Main 100% polyester
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Bathers

    £18.00 £10.80

    Three, two, one, cannonball. Get set for a day of splashing with the bright, cheerful prints on our supersoft bathing shorts. The elasticated waist and drawstring make them a doddle to pull on (and keep on when performing ambitious jumps).

    • Main 100% polyester
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Swim Trunks

    £14.00 £8.40

    Zip through the waves like a fish in these sleek trunks. This streamlined design with an elasticated waist features a pop of colour on the drawstring. The easy style means all you need to focus on is smashing the world cannonballing record.

    • Outer 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Hooded Rash Vest

    £20.00 £14.00

    Building sandcastles is a tough job, but someone's got to do it. Don't start without this hooded rash vest – it's just the thing for protecting ears and neck from the sun, in or out of the water. Complete with a large pocket for essential tools (or even a sneaky snack), it's also handily machine…

    • 80% polyamide 20% elastane
    • Machine washable
    • Provides sun protection, conforms to EN 13758-2 UPF 40+

    Fun Rash Vest

    £18.00 £10.80

    Our rash vest is perfect for those lazy seaside afternoons. Made from clever UPF material to protect your little one’s skin, the fabric is stretchy too, making quick changes a doddle. Match with our bathers for an easy beachside outfit.

    • 80% polyamide 20% elastane
    • Machine washable
    • Provides sun protection, conforms to EN 13758-2 UPF 40+

    Glow-in-the-light T-shirt

    £18.00 £12.60

    When the sun shines bright, the prints on this T-shirt appear in the light. Crafted from pure cotton, young captains of space and sea can stay cool even on the hottest of days in this breathable crew-neck. Rocket and shark designs that magically stand out? Summertime sorcery.

    • Colour change in the sunlight
    • 100% cotton
    • Machine washable

    Fun T-shirt

    £16.00 £9.60

    Lift up the flap, and what do you see? Little ones will love exploring this fun T-shirt. There’s plenty going on behind the scenes, too – delicate skin will love the 100% cotton design and hidden poppers make for lightning-quick changes.

    • Garment washed for softness
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Piqué Polo Shirt

    £18.00 £10.80

    This sporty polo is grown-up-approved, thanks to its smart cut. But it isn't too sensible: try popping the collar to show off a flash of bright colour. We've used cotton for an extra-soft feel.

    • 100% cotton, exclusive of trims
    • 100% cotton
    • Machine washable

    Animal Dip-dye T-shirt

    £16.00 £6.40

    Did you know that kangaroos can hop at 44mph? Junior masterminds can show off their knowledge with this fact-filled T-shirt. The 100% cotton top is dip-dyed for a striking ombré finish and then printed with neon graphics and plenty of astounding information about the animal kingdom.

    • Dip-dye technique
    • Printed logo
    • 100% cotton
    • Machine washable

    Dip-dye Graphic T-shirt

    £14.00 £9.80

    Hold up, the search is over – the world's coolest T-shirt has been found. This dip-dyed extra-soft striped masterpiece ticks all the boxes. The printed designs include shiny foil accents to catapult this piece straight into the realms of pure awesomeness (where, luckily, it can still easily be…

    • Foil print logo, dip-dye techniqué
    • 100% cotton
    • Machine washable

    Sports T-shirt

    £12.00 £4.80

    Football, rugby, baseball, tennis... Whatever the sport, it's definitely GAME ON in this puff-printed T-shirt. Made from soft cotton jersey, the junior player wearing this top is sure to score when it's time for a kick-about. And it can go straight in the washing machine after playtime – result.

    • Printed and puff printed logo
    • 100% cotton
    • Machine washable

    Big Mouth T-shirt

    £18.00 £12.60

    Cheeky cubs and hungry hippos turn to kings of the jungle in this supersoft jersey T-shirt. One moment the printed animal on the chest is resting, until suddenly a lift-up mouth brings them to life. If a mini monkey 'accidentally' tips unwanted broccoli into the open jaws, grown-ups will be happy to…

    • Novelty feature
    • Printed logo
    • 100% cotton
    • Machine washable

    Fun Printed T-shirt

    £12.00 £8.40

    These printed T-shirts will keep baby happy for hours with their fun prints. Delicate skin will love the 100% cotton design and contrast poppers make for lightning-quick changes.

    • Garment washed for softness
    • Fun printed logo
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Printed Graphic T-shirt

    £10.00 £8.00

    Baby deserves the best, which is why we've made this T-shirt from supersoft breathable cotton. It has a colourful printed graphic across the front to make the oh-so-versatile everyday design a little bit more special. Oh, and it's still fully machine washable.

    • Garment washed for softness
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    On-the-farm T-shirt

    £16.00 £11.20

    Who likes surprises? Check out the 3D appliqué design on this machine-washable, cotton jersey T-shirt. Choose the bunny and you can lift up one of his floppy ears for a surprise or spot the odd bouclé sheep in the field. Raglan sleeves and a ribbed collar add to the fun.

    • Garment washed for softness
    • Appliqué logo
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Crochet Friends T-shirt

    £16.00 £8.00

    Head out on safari (or just around the park) with a new animal pal in this crocheted T-shirt. There are two charming 3D designs to choose from: a brave lion or a friendly elephant. The 100% cotton fabric is sueded for extra softness, while poppers at the shoulder make dressing for adventures simple.

    • Garment washed for softness
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Vehicle T-shirt

    £16.00 £9.60

    We find the best way to beat the holiday traffic is with a little help from an animal friend. Our printed crew-neck T-shirt shows a safari pal zooming along at top speed. Made from special go-faster cotton (why yes, we did just make that up), it's comfortable for any road trip – and machine washable…

    • Soft cotton jersey
    • Printed logo
    • 100% cotton
    • Machine washable

    Sports Stripe Zip-up Hoodie

    £35.00 £28.00

    This striped hoodie has a sporty look – ideal for budding BMXers and playground free-runners alike. The kangaroo pockets are handy for storing energising treats and there's bold ribbing on the hood and side seams to make every trick look even cooler. A fully lined jersey hood keeps wearers warm when…

    • Sporty stripe tape at side seams and hood
    • 100% cotton
    • Machine washable

    Fun Pocket Hoodie

    £35.00 £21.00

    These 100% cotton striped hoodies have a little secret in their big pouch pocket – a friendly animal has come along for the ride. The mischievous creature is made from flocking and embroidery for a special feel, and the snug jersey-lined hood is finished with a matching print for even more…

    • Flock print and embroidered logo
    • 100% cotton
    • Machine washable

    Surf Sweatshirt

    £30.00 £24.00

    Staying up late to toast marshmallows by the fire? We have the sweatshirt for that. With a relaxed fit and long sleeves for when there's a chill in the air, this crew-neck top is crafted from 100% cotton (read: cosy AND breathable). Featuring contrast stitch detailing, it's ready for any camping…

    • BLU: indigo dyed (see aftercare guidelines page)
    • GRN: dip-dye technique
    • 100% cotton
    • Machine washable

    Garment-dyed Slub Hoodie

    £28.00 £16.80

    What's that? It's the great outdoors calling. Grab this cotton jersey hoodie and get ready to explore. The fabric is garment dyed for softness, so it's the perfect partner for fishing trips and skate-park visits, but it's just as at home snuggling down inside too. The cosy, lined hood has a secret…

    • Pigment dyed for a vintage look (see aftercare guidelines page)
    • 100% cotton
    • Machine washable

    Garment-dyed Hoodie

    £35.00 £17.50

    A map, compass and this 100% cotton hoodie. OK, now we're ready for an adventure. It has a jersey-lined hood and pockets (ideal for storing snacks, sticks and other treasures). The ribbed side panels have a sporty feel for when exploring gets even more active than usual.

    • Pigment dyed for a vintage look (see aftercare guidelines page)
    • 100% cotton
    • Machine washable

    Summer Pull-on Trousers

    £28.00 £16.80

    Sometimes you have better things to do than fuss with zips and buttons – like playing outside in the sunshine. That’s why we made these pull-on trousers. The elasticated waist and lightweight cotton make them so easy to wear. Pair with a relaxed tee or smarten them up with the matching blazer.

    • Elasticated waist with functional drawstring
    • 100% cotton
    • Machine washable

    Surf Roll-up Trousers

    £28.00 £14.00

    These trousers have some serious laid-back surfer vibes. Their relaxed fit and 100% cotton material make them almost as comfortable as pyjamas and the bottoms can be rolled up – perfect for jumping waves.

    • Elasticated waist with functional drawstring
    • Roll-up trouser legs
    • 100% cotton
    • Machine washable

    Garment-dyed Zip-up Hoodie

    £30.00 £15.00

    Sometimes, even hardy explorers need to layer up when there's a chill in the air. We've garment-dyed this supersoft hoodie, so it naturally changes over time – just like intrepid adventurers. With contrast colour stitching, this is one hoodie that won't blend into the wild on far-flung expeditions.

    • Pigment dyed for a vintage look (see aftercare guidelines page)
    • 100% cotton
    • Machine washable

    Active Popover Hoodie

    £32.00 £16.00

    Brrrr! No need to feel the cold while chilling at the park. Our pull-on hoody has supersoft fleece to keep warmth locked in, a raised neckline and kangaroo pocket. Reflective details shine bright when the sun's gone down, and the cuff holes add extra cool points.

    • Thermal properties
    • Thumb holes
    • 100% polyester
    • Machine washable

    Active Zip-up Track Top

    £35.00 £17.50

    Olympic sprinters in the making are sorted with this zip-up track top. Valuables can be popped in the handy zipped pockets while the 100-metre dash to the shops is underway. The go-faster stripes match with our activewear separates for the full kit.

    • Sporty stripe tape on sleeves
    • Funnel neck
    • 100% polyester
    • Machine washable

    Graphic Pyjamas

    £24.00 £12.00

    Take the great outdoors to bed with you in this cosy pyjama set. With these fun characters to keep you company, who needs a bedtime story? It's ultra soft in stretch cotton jersey, with a wonderfully comfortable loose fit.

    • Printed logo
    • 100% cotton
    • Machine washable
    • KEEP AWAY FROM FIRE

    Embroidered Whales Shirt

    £18.00 £9.00

    Hey there, underwater explorers. This 100% cotton shirt is ideal for diving deep down into the blue. It features all-over embroidery in marine shades on a background of nautical stripes and has contrast chambray side details. Pop on and have a whale of a time at that party.

    • Garment washed for softness
    • All-over embroidery
    • 100% cotton
    • Machine washable

    Animal Sweatshorts

    £26.00 £13.00

    Bucket: check, spade: check, animal motif sweatshorts: check. Be the snappiest dresser on the beach with these fun appliqué designs. They sit just above the knee, so they're perfect for paddling. And they're easy to pull on and off when it's time to go for a dip.

    • Above knee length
    • Ribbed waistband with functional drawstring
    • 100% cotton
    • Machine washable

    Sun Safe Shorts

    £14.00 £11.20

    These sun-safe swim shorts have a snug fit, making them great for staying streamlined during races or having fun on the water slides. What's more, they go just below the knee so more skin is protected when rock-pool-searching on the seashore.

    • 80% polyamide 20% elastane
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Rash Vest

    5
    Based on (5 Reviews)

    £18.00 £9.00

    No surfer worth their sea salt should be without a quality rash vest. Made of fabric with UPF 40 protection, this streamlined style is just the thing for keeping warm and comfortable in the water. Neon panels stand out from the shoal.

    • 80% polyamide 20% elastane
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Colour Change Sequin T-shirt

    £22.00 £17.60

    This T-shirt is made with special powers that help the wearer perform a magic spell: with a wave of a hand, the sequins on the front change colour. Choose from the looks-good-enough-to-eat rocket lolly design or the sunglasses which morph to spell COOL. Ideal for indecisive-dressing days, this…

    • Double sided sequins that can be swiped to change colour
    • 100% cotton
    • Machine washable

    Animal Adventures T-shirt

    £16.00 £6.40

    This happy T-shirt has a fun secret: lift the flap of the sueded appliqué to see the playful hidden details. Whether you choose a grinning monkey, a roaring lion or a whole jeep full of animals, the cheerful striped design features poppers on the shoulder for easy changes. Little…

    • Garment washed for softness
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Lightweight Cargo Trousers

    £28.00 £22.40

    What's on the agenda: climb a tree, build a den, collect bugs? These trousers are ready for any expedition. Made from 100% lightweight cotton poplin, they're easy to pull on with the elasticated waistband and drawcord. Plus, they are garment dyed for a unique finish and there are six (yes, SIX)…

    • Elasticated waist with functional drawstring
    • 100% cotton
    • Machine washable

    Crew Jumper

    £30.00 £15.00

    This lightweight jumper was built with between-season days in mind. The stripes or bold colourblock designs combined with the raglan fit make our crew look pretty cool. In knitted slub cotton that feels marvellously cosy, we think we’re on to a winner…

    • IVO: 100% cotton
    • GRN and BLU: 60% cotton 30% polyamide 10% wool
    • Machine washable

    Leather Chelsea Boots

    £61.00 £42.70

    You're just two steps to smart in these dashing leather Chelsea boots. An elasticated panel and zip fastening makes them easy to slip on, while tread soles tackle whatever mischief happens when the adults aren't looking. Classic brogue detailing means they're great for dressing up for Sunday lunch…

    • Comes in a Boden shoe box
    • Leather upper, lining and insock
    • Man-made sole

    Swim Shorts

    £26.00 £10.40

    Top of the bucket – and spade – list, these zip-and-popper shorts are designed for days spent beachcombing, swimming and playing in the sand. Generous pockets are just the place for storing beach treasure and the fun pops of neon will brighten up even the most blustery of seasides.

    • Main 100% polyamide
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+
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