Baby Bibs

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    Polly Embroidered Top

    £70.00 £28.00

    …gone a bit boho with this ruffle top and we're pretty pleased with the result. It has an easy-to-wear, free-spirited shape and intricate in-house-designed embroidery. Tie-neck detailing and frills around the bib add even more folksy charm. Team with jeans and boots (acoustic guitar = optional).

    • 100% viscose
    • Hand wash or dry clean
    • Semi-fitted shape
    • Length finishes at top thigh
    • Full length sleeves
    • Unlined
    • Functional front tie

    Baby Bathers

    £16.00 £12.80

    …with the right gear. Our bathers are perfect for getting your future swim champion off on the right stroke. The bright and colourful prints will delight him (and you). It comes with a nappy lining (so no little accidents in the pool) for babies up to 18-24 months and a mesh lining on the older ages.

    • Lining up to and including 18-24m: face 100% cotton, back 100% polyurethane
    • Lining from 2-3y upwards 100% polyester
    • Elasticated waist with functional drawstring
    • Main 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Baby Bathers

    £16.00 £12.80

    …with the right gear. Our bathers are perfect for getting your future swim champion off on the right stroke. The bright and colourful prints will delight him (and you). It comes with a nappy lining (so no little accidents in the pool) for babies up to 18-24 months and a mesh lining on the older ages.

    • Lining up to and including 18-24m: face 100% cotton, back 100% polyurethane
    • Lining from 2-3y upwards 100% polyester
    • Elasticated waist with functional drawstring
    • Main 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Baby Leggings

    £10.00 £8.00

    Dressing your little one just got even simpler with these easy-to-wear leggings. As well as being really soft, they're ideal for mixing and matching with any of our dresses to create some adorable outfits for baby.

    • Improved fit
    • Garment washed for softness
    • 95% cotton 5% elastane
    • Machine washable

    Lake Blue Baby Hippos Fun Swim Hat

    £12.00 £4.80

    There’s no need to hide under a palm tree with our sweet surf hat. It’s crafted from comfortable UPF fabric, and that’s not all – we’ve added a longer part at the back to protect delicate necks. Combine with our matching rash vest and pants set for head-to-toe protection.

    • Fabric provides sun protection UPF 50+
    • Machine washable

    Fun Printed T-shirt

    £12.00 £8.40

    These printed T-shirts will keep baby happy for hours with their fun prints. Delicate skin will love the 100% cotton design and contrast poppers make for lightning-quick changes.

    • Garment washed for softness
    • Fun printed logo
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Fun Printed T-shirt

    £12.00 £8.40

    These printed T-shirts will keep baby happy for hours with their fun prints. Delicate skin will love the 100% cotton design and contrast poppers make for lightning-quick changes.

    • Garment washed for softness
    • Fun printed logo
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Fun Printed T-shirt

    £12.00 £8.40

    These printed T-shirts will keep baby happy for hours with their fun prints. Delicate skin will love the 100% cotton design and contrast poppers make for lightning-quick changes.

    • Garment washed for softness
    • Fun printed logo
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Colourful Chino Trousers

    £22.00 £8.80

    Busy little bundles will be ready to race from playdates to special occasions in these easy-up chinos. The elasticated waist makes sure they stay put, no matter how much wriggling and crawling baby gets up to. And they match perfectly with our Baby Smart Shirt – since when was getting ready so easy?

    • Improved fit
    • Full length
    • Garment washed for softness
    • Inside adjustable waistband
    • Button waist fastening
    • Front and back pockets
    • 98% cotton 2% elastane
    • Machine washable

    Pretty Swim Hat

    £12.00 £9.60

    Our sweet swim hat is crafted from comfortable fabric to keep baby happy and that’s not all – we’ve added a velcro strap and pretty frill detail. Combine with our matching rash vest set for days on the beach.

    • Fabric provides sun protection UPF 50+
    • Machine washable

    Colourful Chino Trousers

    £20.00 £8.00

    Busy little bundles will be ready to race from playdates to special occasions in these easy-up chinos. The elasticated waist makes sure they stay put, no matter how much wriggling and crawling baby gets up to. And they match perfectly with our Baby Smart Shirt – since when was getting ready so easy?

    • Improved fit
    • Full length
    • Garment washed for softness
    • Inside adjustable waistband
    • Button waist fastening
    • Front and back pockets
    • 98% cotton 2% elastane
    • Machine washable

    Jersey Reversible Hat

    £16.00 £9.60

    The sun has got his hat on, hip hip hooray. Protect baby's head and keep them cool with our jersey hat in 100% breathable cotton. It’s easy to adjust, with a touch-and-close chinstrap. And if an outfit change is on the cards, simply reverse it for a different look.

    • Super soft velcro
    • 100% cotton
    • Machine washable

    Woven Bonnet

    £16.00 £11.20

    There's nothing like a traditional baby bonnet to get us oohing and aahing. But it's not just a pretty shape, it's also practical – it sticks out far enough to keep your little one's face shaded from bright sunlight and the fastening under the chin keeps it secure.

    • Supersoft velcro
    • Main 100% cotton, Lining 100% cotton
    • Machine washable

    Jersey Logo Play Set

    £26.00 £20.80

    These adorable cotton play sets are perfect for warm-weather adventures. They come in soft cotton and the poppers make changing a breeze. Choose from an appliqué heart or bouncing bunnies and get baby ready for a day in the sun.

    • Garment washed for softness
    • Elasticated neckline
    • Top 100% cotton
    • Bottoms 95% cotton 5% elastane
    • Machine washable

    Printed Woven Play Set

    £33.00 £13.20

    Little donkeys, bunnies and birds delight on this cotton play set. There's a cute top, with bow-tied straps to match the cuffed shorts. Contrasting colours and patterns make this baby's holiday hero piece.

    • Garment washed for softness
    • Adjustable straps to fit your child as they grow
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Ruffly Pinafore Dress

    £26.00 £10.40

    …is just the ticket for sunny afternoons in the garden. The crossover straps are adjustable to grow with baby. Heart-shaped pockets adorn the front and it comes in candy stripes or a pretty shade of green. On chillier days, pop one of our supersoft bodies underneath to keep baby seriously cosy.

    • Textured fabric
    • Garment washed for softness
    • Fully lined
    • Adjustable straps to fit your child as they grow
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Hotchpotch Woven Dress

    £28.00 £19.60

    Prepare baby for their first party with this flutter-sleeve, full-skirted dress complete with matching knickers. The bright printed fabric will delight and we're certain that the adorable details will deliver many ‘awws’.

    • Garment washed for softness
    • Fully lined
    • Pants on sizes up to and including 18-24m
    • Adjustable straps to fit your child as they grow
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Tropical Printed Dress

    £28.00 £11.20

    Prepare baby for their first special event with this capped-sleeve, full-skirted dress with its matching knickers. The bright fun fabric has rickrack edging for a sweet finish. The adorable details will guarantee plenty of ‘awws’ at the party.

    • Garment washed for softness
    • Fully lined
    • Back button placket opening
    • Pants on sizes up to and including 18-24m
    • Pretty rickrack trim
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Festive Printed All-in-one

    £22.00 £8.80

    With its pretty collar and seasonal print, this romper is designed for wintry evenings gathered around the Christmas tree. It's made from brushed cotton for comfort and cleverly placed buttons down the front and poppers on the legs make it a doddle to put on and take off.

    • Garment washed for softness
    • Front button placket fastening
    • Inside leg popper fastening
    • 100% cotton
    • Machine washable
    • Keep away from fire

    Ruffle Tights

    £10.00 £7.00

    More than just warmer-uppers, our supersoft cotton tights feature a lace trim ruffle on the back, plus a pretty contrast heel, toe and waistband. All perfect for matching back to the details on our toddler dresses – they make a thoughtful present, too.

    • 73% cotton 25% polyamide 2% elastane
    • Machine washable

    Slipper Socks

    £16.00 £6.40

    Anyone for walkies? These cheeky slipper socks with a jolly puppy on the front make first steps fun. They're crafted from cosy striped cotton with a deep-rib cuff and an anti-slip leather sole (because toddling's tricky when you're just a learner). They'd be wagging their tail if they had one.

    • NAV: 82% cotton 16% polyamide 1% polyester 1% elastane
    • Machine washable

    Slipper Socks

    £16.00 £11.20

    Bunny has a twitchy red nose and a twinkle in her eye. Why? Because she wants these supersoft cotton socks to be slipped onto tiny toes. With their grippy leather soles they're just right for taking first steps.

    • BLU: main 82% cotton 17% polyamide 1% elastane
    • Machine washable

    Hotchpotch Woven Dress

    £26.00 £18.20

    Prepare baby for their first party with this flutter-sleeve, full-skirted dress complete with matching knickers. The bright printed fabric will delight and we're certain that the adorable details will deliver many ‘awws’.

    • Garment washed for softness
    • Fully lined
    • Pants on sizes up to and including 18-24m
    • Adjustable straps to fit your child as they grow
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Pretty Swim Hat

    £12.00 £9.60

    Our sweet swim hat is crafted from comfortable fabric to keep baby happy and that’s not all – we’ve added a velcro strap and pretty frill detail. Combine with our matching rash vest set for days on the beach.

    • Fabric provides sun protection UPF 50+
    • Machine washable

    Ruffly Pinafore Dress

    £26.00 £10.40

    …is just the ticket for sunny afternoons in the garden. The crossover straps are adjustable to grow with baby. Heart-shaped pockets adorn the front and it comes in candy stripes or a pretty shade of green. On chillier days, pop one of our supersoft bodies underneath to keep baby seriously cosy.

    • Textured fabric
    • Garment washed for softness
    • Fully lined
    • Adjustable straps to fit your child as they grow
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Printed Graphic T-shirt

    £10.00 £8.00

    Baby deserves the best, which is why we've made this T-shirt from supersoft breathable cotton. It has a colourful printed graphic across the front to make the oh-so-versatile everyday design a little bit more special. Oh, and it's still fully machine washable.

    • Garment washed for softness
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Nostalgic Smocked Romper

    £26.00 £18.20

    …way, this fully lined romper has plenty of wriggle room. The raised dobby dot fabric creates a pleasing texture, making little ones even lovelier to cuddle. The multi-coloured smocking and contrast collar trim will add a decorative touch to those family photos. (If the baby can stay still, that is.)

    • Popper opening at crotch
    • Back button placket opening
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Animal Surf Suit

    5
    Based on (4 Reviews)

    £28.00 £22.40

    When it's time for baby's first trip to the beach, pop them in this comfortable, playful surf suit. It's crafted from UPF 40 fabric to protect them from the sun and is super comfortable. The zip down the front makes changes so easy you could do them one-handed (leaving the other one free for a…

    • Fabric provides sun protection UPF 50+
    • 80% polyamide 20% elastane
    • Machine washable

    Towelling Throw-on

    £26.00 £20.80

    Our soft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front, it's a doddle to put on and will get your baby feeling nice and cosy in no time.

    • Main 79% cotton 21% polyester
    • Hood lining 100% cotton
    • Machine washable

    Pretty Wrap Body

    £14.00 £5.60

    Snuggle baby up in cosy softness with our wraparound body. It's made from 100% organically grown cotton, and it's just the thing for layering under leggings on chillier days. Poppers at the gusset and side make changing a breeze (thank goodness), while a hidden popper keeps everything secure.

    • Full length sleeves
    • Ribbed fabric for extra stretch
    • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
    • Garment washed for softness
    • Functional wrap with easy snap opening
    • 100% cotton
    • Machine washable

    Pretty Frill Swimsuit

    £20.00 £10.00

    Water babies can get ready to make a BIG splash in this colourful swimsuit. Decorated with fun prints, including a yellow duck with 3D appliqué flowers on her hat, it'll stand out in busy pools. The frilly peplum skirt is for showing-off purposes, of course.

    • Main 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Fun Rash Vest

    £18.00 £10.80

    Our rash vest is perfect for those lazy seaside afternoons. Made from clever UPF material to protect your little one’s skin, the fabric is stretchy too, making quick changes a doddle. Match with our bathers for an easy beachside outfit.

    • 80% polyamide 20% elastane
    • Machine washable
    • Provides sun protection, conforms to EN 13758-2 UPF 40+

    Embroidered Whales Shirt

    £18.00 £9.00

    Hey there, underwater explorers. This 100% cotton shirt is ideal for diving deep down into the blue. It features all-over embroidery in marine shades on a background of nautical stripes and has contrast chambray side details. Pop on and have a whale of a time at that party.

    • Garment washed for softness
    • All-over embroidery
    • 100% cotton
    • Machine washable

    Embroidered Polo T-shirt

    £16.00 £6.40

    Exciting plans coming up? Our 100% cotton polo shirt makes getting little ones ready a piece of cake. Buttons part-way down the front help with whipping on and off, while tiny embroidered elephants or bananas add a lot of fun. Now, let's head out.

    • Garment washed for softness
    • All-over embroidery
    • 100% cotton
    • Machine washable

    Crochet Friends T-shirt

    £16.00 £8.00

    Head out on safari (or just around the park) with a new animal pal in this crocheted T-shirt. There are two charming 3D designs to choose from: a brave lion or a friendly elephant. The 100% cotton fabric is sueded for extra softness, while poppers at the shoulder make dressing for adventures simple.

    • Garment washed for softness
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Animal Adventures T-shirt

    £16.00 £6.40

    This happy T-shirt has a fun secret: lift the flap of the sueded appliqué to see the playful hidden details. Whether you choose a grinning monkey, a roaring lion or a whole jeep full of animals, the cheerful striped design features poppers on the shoulder for easy changes. Little…

    • Garment washed for softness
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    On-the-farm T-shirt

    £16.00 £11.20

    Who likes surprises? Check out the 3D appliqué design on this machine-washable, cotton jersey T-shirt. Choose the bunny and you can lift up one of his floppy ears for a surprise or spot the odd bouclé sheep in the field. Raglan sleeves and a ribbed collar add to the fun.

    • Garment washed for softness
    • Appliqué logo
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Layered Word T-shirt

    £16.00 £11.20

    Give your little explorer the ultimate farmyard outfit with this supersoft cotton T-shirt. The layered design means less time getting dressed so more time to spend seeing the lambs.

    • Layered 2-in-1 sleeve
    • Garment washed for softness
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Twin Pack Floral Rompers

    £28.00 £11.20

    Treat your little one to this twin pack of soft, cosy rompers. One is stripy with an adorable appliqué elephant while the other features a floral print. Both have convenient poppers for those all-important lightning changes.

    • Garment washed for softness
    • Popper opening at crotch
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Bow Detail Swimsuit

    £16.00 £8.00

    This swimsuit has ruffles on the neck and staps as well as a bow at the back to get all of the ‘awws’ in those holiday photographs. Choose from two colourful prints or an appliqué elephant. With UPF sun-protected fabric, days by the sea are as easy as ready, set, paddle…

    • 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Rash Vest and Pant Set

    £26.00 £18.20

    You can’t wrap them in cotton wool, but this rash vest and pants set is the next best thing. The UPF protective 50+ fabric is designed to keep delicate skin safe, so we cut the soft and stretchy fabric to include long sleeves and a high neck. All-over prints, appliqué cherries and a bunny with…

    • Main 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    5 Pack Pretty Sock Box

    £20.00 £10.00

    Tiny toes will feel super-snug and comfortable in our cotton-rich socks. We’ve added a touch of delicate lace detailing, making them the perfect partner for pretty skirts and dresses. The boxed set includes five different pairs in cheerful colours, so everyone can find their favourite.

    • Packaged in a gift box
    • MUL: 79% cotton 20% polyamide 1% elastane
    • Machine washable

    Twin Pack T-shirts

    £20.00 £8.00

    Some days we’re all about the detail; others, we’re lucky if we’ve got time to get the basics right. Enter our versatile tees which come in a twin pack, giving you a spare to pop little one into if dinnertime turns into a food fight.

    • Garment washed for softness
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Animal Friends T-shirt

    £16.00 £12.80

    Dressing for an adventure couldn't be easier with our animal friends appliqué T-shirts in 100% cotton. They all come with cleverly concealed poppers for swift changes if the safari (or zoo trip) gets a bit muddy.

    • Garment washed for softness
    • Appliqué logo
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Embroidered Smock Top

    £16.00 £12.80

    Afternoons toddling in the park call for ice lollies and this breezy smock-detail top. Made from 100% cool cotton, the embroidered front features strawberries or flowers. A Peter Pan collar and frill sleeves are edged with delicate lace detailing, while poppers at the back allow for a quick escape…

    • Garment washed for softness
    • Popper fastening at back neck
    • 100% cotton
    • Machine washable

    Fun Surf Suit

    £28.00 £14.00

    When it's time for baby's first trip to the beach, pop them in this comfortable, playful surf suit. It's crafted from UPF fabric to protect them from the sun and is super comfortable. The zip down the front makes changes so easy you could do them one-handed (leaving the other one free for a…

    • ¾ length sleeves
    • 80% polyamide 20% elastane
    • Machine washable
    • Provides sun protection, conforms to EN 13758-2 UPF 40+

    Broderie Collar T-shirt

    £14.00 £5.60

    Baby can never have too many easy-to-wear tops in the early days. We added an ivory broderie or dotty print collar to this one – because why should essentials be boring? Ruched sleeves and soft 100% cotton fabric make it oh-so-comfortable, while poppers all down the back make it practical too.

    • A-line shape
    • Garment washed for softness
    • Contrast woven collar
    • Popper fastening at back neck
    • 100% cotton
    • Machine washable

    Woven Broderie Shorts

    £16.00 £12.80

    What's better than playing in shorts on a warm afternoon? Playing in these cotton shorts with delicate broderie detailing, that's what. They're fully lined to keep baby comfortable all day and the rib waistband features a drawcord so they're easy to slip on when the sun comes out.

    • Fully functional drawstring adjusts to your child's waist
    • Front pockets
    • Soft jersey waistband
    • Outer 100% cotton
    • Waistband 100% cotton
    • Lining 100% cotton
    • Machine washable

    Nostalgic Broderie Romper

    £28.00 £19.60

    …from? Why, 100% cotton, plus 100% sugar, spice and all things nice. On the outside is an all-over vintage floral print, while the inside is fully lined so it's soft on baby's skin. Poppers at the gusset help with quick changes, while decorative needlework and lace are the secret to its enchantment.

    • Elasticated hem for added fullness and stretch
    • Popper opening at crotch
    • Back button placket opening
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Detailed Woven Dress

    £30.00 £24.00

    …Party. It has gentle gathers and embroidery across the front, a structured-but-full skirt and a lace trim at the hem. A lining through the body means it's soft against baby's skin, and it comes with matching knickers. We added an adorable final touch: two little pockets on the front for tiny hands.

    • CHK option has embroidered fabric
    • Garment washed for softness
    • Fully lined
    • Back button placket opening
    • Pants on sizes up to and including 18-24m
    • Lining 100% cotton
    • CHK: outer 99% cotton 1% polyester
    • YEL: outer 100% cotton
    • Pants 100% cotton
    • Machine washable

    Floral Woven Dress

    £26.00 £13.00

    Ta-da – with its sweet ruffles and lacy hem for extra prettiness, this dress is just made for big days out with the family. The full lining keeps it oh-so cosy for baby and it's machine washable – perfect for those unavoidable little spills and dribbles.

    • Length finishes above knee
    • Garment washed for softness
    • Fully lined
    • Back button placket opening
    • Pants on sizes up to and including 18-24m
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Embroidered Detail Dress

    £28.00 £19.60

    …designs. Whether you choose the intricately embroidered flowers or appliqué elephants, they'll be accompanied by a cheerful pom-braid trim. Crafted from textured cotton and with a full lining that's soft against baby's skin, the design comes with matching knickers for a party-ready combo.

    • Textured fabric
    • Garment washed for softness
    • Fully lined
    • Back button placket opening
    • Pants on sizes up to and including 18-24m
    • MUL: main 96% cotton 4% polyester
    • ORA: main 100% cotton
    • Lining 100% cotton
    • Machine washable

    Animal Jersey Dress

    £18.00 £14.40

    Our classic jersey dress with cute animals and matching knickers guarantees plenty of oohs and ahhs when the family peeps into the pram. The 100% cotton is soft against baby's skin and a line of poppers down the back ensures fuss-free changes.

    • Short sleeves
    • Length finishes above knee
    • Garment washed for softness
    • Fun printed logo
    • Back popper placket opening
    • Pants on sizes up to and including 18-24m
    • 100% cotton
    • Machine washable

    Stripy Wrap Body

    £14.00 £5.60

    …ones will feel positively nautical (but hopefully not naughty) in our stripy wraparound bodysuit. It's crafted from 100% organically grown cotton, so baby is surrounded by softness. Contrasting poppers to the gusset and side – along with a handy concealed button – make unwrapping and rewrapping your…

    • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
    • Garment washed for softness
    • Popper fastening
    • Fully reversible, the care label has been hidden in a pocket
    • 100% cotton
    • Machine washable

    Gingham Romper and Body Set

    £30.00 £12.00

    An adorable baby needs an equally adorable play set – so we created this gingham design, which features a fluffy bunny appliqué with a soft pompom tail. It comes with adjustable crossover straps to allow for growing room and poppers for fuss-free changes. The romper and the body (complete with…

    • Garment washed for softness
    • Elasticated hem for added fullness and stretch
    • Popper fastening at the back
    • Bodysuit has popper opening at crotch
    • Adjustable straps to fit your child as they grow
    • Body 100% cotton
    • Bottoms 100% cotton
    • Lining 100% cotton
    • Machine washable

    Traditional Collared Body

    £14.00 £11.20

    Expertly designed in Britain, baby will love the feel of our supersoft SUPIMA® cotton body, while you’ll enjoy its machine-washable-ness. The Peter Pan collar has an embroidered whale on one option and cute piping detail on the other. The gusset popper fastening will make changing a dream.

    • Garment washed for softness
    • Popper opening at crotch
    • Popper fastening at back neck
    • Body is made from SUPIMA® cotton, premium cotton that is extra soft and long lasting
    • Body 100% cotton
    • Collar 100% cotton
    • Machine washable

    Floral Embroidered Romper

    £24.00 £14.40

    …floral panel to match. The breathable cotton-linen blend stays cool in the sunshine and it's fully lined for comfort. Adjustable crossover straps with colourful buttons give little ones some growing room. Add a contrast pom-braid trim and we've got an outfit fit for the bonniest of baby bunnies.

    • Garment washed for softness
    • Elasticated hem for added fullness and stretch
    • Adjustable straps to fit your child as they grow
    • Outer 55% linen 45% cotton
    • Lining 100% cotton
    • Machine washable

    Pocket Cord Dress

    £24.00 £14.40

    Wear your heart on your pockets in this pinafore dress. The soft fabric and printed lining are gentle on delicate skin, while handy adjustable straps make getting dressed easier and can be altered as your baby grows. Simply pop it on over a body.

    • Length finishes at mid thigh
    • Garment washed for softness
    • Fully lined
    • Shoulder button fastening
    • Side button placket fastening
    • Outer 100% cotton
    • Lining 80% polyester 20% cotton
    • Machine washable

    Jungle Embroidered Dress

    £26.00 £10.40

    …flowers are splashed across the front, joined by fun embroidered creatures. We've added a contrasting pom-braid trim to the ruffled hem, cap sleeves and neck and poppers at the back for hassle-free changes. With the matching jersey knickers, baby will be enchanted by the playful animal pals.

    • Garment washed for softness
    • Appliqué logo
    • Back popper placket opening
    • Pants on sizes up to and including 18-24m
    • 100% cotton
    • Machine washable

    Shaggy Lined Zip-up Hoodie

    £30.00 £21.00

    Your little one will be even cuddlier (if that's possible) in this teddy bear jacket. It's supersoft, machine washable and perfect for keeping your baby cosy on chilly days. Pull up the hood for extra warmth and to enjoy the adorable 3D ears.

    • Baby-safe zip guard
    • Zip-through front
    • Front pocket
    • Outer 100% polyester
    • Lining 100% cotton
    • Rib 82% cotton 17% polyester 1% elastane
    • Machine washable

    Shaggy Lined Zip-up Hoodie

    £30.00 £21.00

    Your little one will be even cuddlier (if that's possible) in this teddy bear jacket. It's supersoft, machine washable and perfect for keeping your baby cosy on chilly days. Pull up the hood for extra warmth and to enjoy the adorable 3D ears.

    • Baby-safe zip guard
    • Zip-through front
    • Front pocket
    • Outer 100% polyester
    • Lining 100% cotton
    • Rib 82% cotton 17% polyester 1% elastane
    • Machine washable

    Jersey Reversible Hat

    £16.00 £9.60

    The sun has got his hat on, hip hip hooray. Protect baby's head and keep them cool with our jersey hat in 100% breathable cotton. It’s easy to adjust, with a touch-and-close chinstrap. And if an outfit change is on the cards, simply reverse it for a different look.

    • Super soft velcro
    • 100% cotton
    • Machine washable

    Animal Surf Suit

    5
    Based on (4 Reviews)

    £28.00 £22.40

    When it's time for baby's first trip to the beach, pop them in this comfortable, playful surf suit. It's crafted from UPF 40 fabric to protect them from the sun and is super comfortable. The zip down the front makes changes so easy you could do them one-handed (leaving the other one free for a…

    • Fabric provides sun protection UPF 50+
    • 80% polyamide 20% elastane
    • Machine washable

    Printed Graphic T-shirt

    £10.00 £8.00

    Baby deserves the best, which is why we've made this T-shirt from supersoft breathable cotton. It has a colourful printed graphic across the front to make the oh-so-versatile everyday design a little bit more special. Oh, and it's still fully machine washable.

    • Garment washed for softness
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Woven Bonnet

    £16.00 £11.20

    There's nothing like a traditional baby bonnet to get us oohing and aahing. But it's not just a pretty shape, it's also practical – it sticks out far enough to keep your little one's face shaded from bright sunlight and the fastening under the chin keeps it secure.

    • Supersoft velcro
    • Main 100% cotton, Lining 100% cotton
    • Machine washable

    Detailed Woven Dress

    £28.00 £14.00

    …Party. It has gentle gathers and embroidery across the front, a structured-but-full skirt and a lace trim at the hem. A lining through the body means it's soft against baby's skin, and it comes with matching knickers. We added an adorable final touch: two little pockets on the front for tiny hands.

    • CHK option has embroidered fabric
    • Garment washed for softness
    • Fully lined
    • Back button placket opening
    • Pants on sizes up to and including 18-24m
    • Lining 100% cotton
    • CHK: outer 99% cotton 1% polyester
    • YEL: outer 100% cotton
    • Pants 100% cotton
    • Machine washable

    Animal Jersey Dress

    £18.00 £14.40

    Our classic jersey dress with cute animals and matching knickers guarantees plenty of oohs and ahhs when the family peeps into the pram. The 100% cotton is soft against baby's skin and a line of poppers down the back ensures fuss-free changes.

    • Short sleeves
    • Length finishes above knee
    • Garment washed for softness
    • Fun printed logo
    • Back popper placket opening
    • Pants on sizes up to and including 18-24m
    • 100% cotton
    • Machine washable

    Embroidered Detail Dress

    £28.00 £19.60

    …designs. Whether you choose the intricately embroidered flowers or appliqué elephants, they'll be accompanied by a cheerful pom-braid trim. Crafted from textured cotton and with a full lining that's soft against baby's skin, the design comes with matching knickers for a party-ready combo.

    • Textured fabric
    • Garment washed for softness
    • Fully lined
    • Back button placket opening
    • Pants on sizes up to and including 18-24m
    • MUL: main 96% cotton 4% polyester
    • ORA: main 100% cotton
    • Lining 100% cotton
    • Machine washable

    Pretty Wrap Body

    £14.00 £5.60

    Snuggle baby up in cosy softness with our wraparound body. It's made from 100% organically grown cotton, and it's just the thing for layering under leggings on chillier days. Poppers at the gusset and side make changing a breeze (thank goodness), while a hidden popper keeps everything secure.

    • Full length sleeves
    • Ribbed fabric for extra stretch
    • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
    • Garment washed for softness
    • Functional wrap with easy snap opening
    • 100% cotton
    • Machine washable

    Broderie Collar T-shirt

    £14.00 £11.20

    Baby can never have too many easy-to-wear tops in the early days. We added an ivory broderie or dotty print collar to this one – because why should essentials be boring? Ruched sleeves and soft 100% cotton fabric make it oh-so-comfortable, while poppers all down the back make it practical too.

    • A-line shape
    • Garment washed for softness
    • Contrast woven collar
    • Popper fastening at back neck
    • 100% cotton
    • Machine washable

    Stripy Wrap Body

    £14.00 £5.60

    …ones will feel positively nautical (but hopefully not naughty) in our stripy wraparound bodysuit. It's crafted from 100% organically grown cotton, so baby is surrounded by softness. Contrasting poppers to the gusset and side – along with a handy concealed button – make unwrapping and rewrapping your…

    • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
    • Garment washed for softness
    • Popper fastening
    • Fully reversible, the care label has been hidden in a pocket
    • 100% cotton
    • Machine washable

    Floral Woven Dress

    £26.00 £13.00

    Ta-da – with its sweet ruffles and lacy hem for extra prettiness, this dress is just made for big days out with the family. The full lining keeps it oh-so cosy for baby and it's machine washable – perfect for those unavoidable little spills and dribbles.

    • Length finishes above knee
    • Garment washed for softness
    • Fully lined
    • Back button placket opening
    • Pants on sizes up to and including 18-24m
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Fun Surf Suit

    £28.00 £14.00

    When it's time for baby's first trip to the beach, pop them in this comfortable, playful surf suit. It's crafted from UPF fabric to protect them from the sun and is super comfortable. The zip down the front makes changes so easy you could do them one-handed (leaving the other one free for a…

    • ¾ length sleeves
    • 80% polyamide 20% elastane
    • Machine washable
    • Provides sun protection, conforms to EN 13758-2 UPF 40+

    Pocket Cord Dress

    £24.00 £14.40

    Wear your heart on your pockets in this pinafore dress. The soft fabric and printed lining are gentle on delicate skin, while handy adjustable straps make getting dressed easier and can be altered as your baby grows. Simply pop it on over a body.

    • Length finishes at mid thigh
    • Garment washed for softness
    • Fully lined
    • Shoulder button fastening
    • Side button placket fastening
    • Outer 100% cotton
    • Lining 80% polyester 20% cotton
    • Machine washable

    Towelling Throw-on

    £26.00 £20.80

    Our soft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front, it's a doddle to put on and will get your baby feeling nice and cosy in no time.

    • Main 79% cotton 21% polyester
    • Hood lining 100% cotton
    • Machine washable

    Woven Broderie Shorts

    £16.00 £12.80

    What's better than playing in shorts on a warm afternoon? Playing in these cotton shorts with delicate broderie detailing, that's what. They're fully lined to keep baby comfortable all day and the rib waistband features a drawcord so they're easy to slip on when the sun comes out.

    • Fully functional drawstring adjusts to your child's waist
    • Front pockets
    • Soft jersey waistband
    • Outer 100% cotton
    • Waistband 100% cotton
    • Lining 100% cotton
    • Machine washable

    Short Woven Dungarees

    £28.00 £16.80

    Clothes that grow with baby? No, it's not science fiction; these dungarees have adjustable straps so they'll stay the distance. There's two designs to choose from and they all feature a striped jersey lining to keep them supersoft against young skin.

    • Garment washed for softness
    • Front and back pockets
    • Adjustable straps to fit your child as they grow
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Nostalgic Tiered Woven Dress

    £30.00 £12.00

    Ah, aren't they adorable when they're little? They certainly will be in this charming cotton dress. It has a tiered shape, with gathers on the sleeves and yoke, and a lace trim. Don't worry, we haven't forgotten the practicalities either – the button-up back make changes quick-as-a-flash and there…

    • Garment washed for softness
    • Fully lined
    • Back button placket opening
    • Pants on sizes up to and including 18-24m
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Pretty Surf Suit

    £28.00 £22.40

    Is your little surfer ready for the waves? Our soft and comfortable surf suit is made from UPF fabric to protect their skin and the zip at the back makes for hassle-free changes. Ready, set, paddle.

    • ¾ length sleeves
    • 80% polyamide 20% elastane
    • Machine washable
    • Provides sun protection, conforms to EN 13758-2 UPF 40+

    Big Appliqué T-shirt

    £16.00 £12.80

    Who likes surprises? Check out the flaps on this T-shirt. The French bulldog, dinosaur and digger appliqués can't fail to entertain. Our supersoft 100% cotton fabric is kind to delicate skin, while poppers make for easy dressing.

    • Garment washed for softness
    • Appliqué logo
    • 3D flap detail
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Stripy Transport T-shirt

    £14.00 £9.80

    Going places? This fun transport-themed T-shirt certainly is. It's made from a sueded fabric that feels soft to the touch (and gentle on skin), with appliqué vehicles for fun texture. There are two poppers on the shoulder for on-the-move changes.

    • Printed stripe
    • Garment washed for softness
    • Appliqué logo
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Summer Appliqué T-shirt

    £14.00 £11.20

    Every day is a celebration thanks to the appliqué on this 100% cotton T-shirt. The playful stripy design is finished with a fluttery chick, juicy cherries or strawberries with shiny threads. There are frill sleeves, shoulder poppers for easy changing, and best of all – it even goes in the…

    • A-line shape
    • Garment washed for softness
    • Popper fastening at back neck
    • Flutter logo
    • 100% cotton

    Pretty Pocket Cord Trousers

    £22.00 £15.40

    Tough enough for a hard day's crawling, smart enough for parties – these cotton corduroys fit the bill any day of the week. A floral jersey lining provides warmth and a fun touch to turn-ups. The frill details and embroidered pockets add extra charm, too.

    • Garment washed for softness
    • Fully functional drawstring adjusts to your child's waist
    • Front and back pockets
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Appliqué Patch Trousers

    £20.00 £16.00

    Built for comfort, our cosy jersey appliqué trousers are perfect for playtime. Contrast drawstrings mean a snug fit for ever-active little ones.

    • Garment washed for softness
    • Appliqué logo
    • Fully functional drawstring adjusts to your child's waist
    • 96% cotton 4% elastane
    • Machine washable

    Slub Jersey Trousers

    £16.00 £6.40

    These easy-to-move-in cotton slub trousers were made for little wrigglers, shufflers and crawlers. They're in supersoft jersey for maximum comfort and snugness, while the charming broderie trim on the front and back pockets adds extra 'ahh' factor. Changes are a cinch thanks to the drawcord waist –…

    • Relaxed fit
    • Textured slub jersey
    • Garment washed for softness
    • Fully functional drawstring adjusts to your child's waist
    • 100% cotton
    • Machine washable

    5 Pack Jungle Bodies

    £35.00 £28.00

    Brighten up each weekday with these colourful stripy or jungle-themed printed bodies. These five soft 100% cotton designs aren't just for layering – they each feature a contrast rib and can be worn as a T-shirt (handy, right?). A matching fabric bag means they're an ideal present.

    • Ribbed fabric for extra stretch
    • Garment washed for softness
    • Envelope neck for easy dressing
    • Popper opening at crotch
    • 100% cotton
    • Machine washable

    Sunny Days Woven Play Set

    £33.00 £26.40

    Sunny days were made for this 100% cotton play set, which comes in a choice of delicate embroidery, floral prints, lace or appliqué details. It's easy to wear thanks to the buttons at the back, elasticated bloomers and soft lining. It has little flutter sleeves and ruffled cuffs, but it's the…

    • Garment washed for softness
    • Back button placket opening
    • Top 100% cotton
    • Bottoms 100% cotton
    • Lining 100% cotton
    • Machine washable

    Embroidered Woven Dress

    £28.00 £19.60

    Lollipops, balloons and silly hats at the ready – this dress is made for parties. Cute appliqué, embroidery and cuff sleeves combine with a broderie lace hem for special-occasion magic. Thanks to buttons that go halfway down the back, quick outfit changes are a cinch.

    • Length finishes above knee
    • Garment washed for softness
    • Fully lined
    • Embroidered motif
    • Back button placket opening
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Fluttery Appliqué Play Set

    £26.00 £10.40

    Can't choose between stripes or spots? This pure cotton set has them both and we added a fluttery appliqué design made up of colourful flowers to bring a little 'ta-dah' to playdates. Polka dot bottoms combine with a Breton-style top, with a choice of a turtle or an apple. There are handy…

    • Garment washed for softness
    • Popper fastening at the back
    • Flutter logo
    • Top 100% cotton
    • Bottoms 100% cotton
    • Machine washable

    5 Pack Stripy Bodies

    £37.00 £25.90

    Weekday dressing is a snap with this set of five cotton jersey tops, all wrapped up in a presentation bag. With stripy designs and a contrast pocket, they make a perfect team with our co-ordinating bottoms. And changes are done in a flash, thanks to envelope necks and poppers round the gusset.

    • Comes with its own fabric storage bag
    • Ribbed fabric for extra stretch
    • Garment washed for softness
    • Popper opening at crotch
    • 100% cotton
    • Machine washable
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