Applique

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    Appliqué Leggings

    £16.00 £12.80

    These cotton leggings are (almost) as playful as you are. A bit of stretch means they're perfect for cartwheels, while embroidered details add a bit of extra fun. Slip them on under your favourite dress for an everyday outfit with a cheeky twist.

    • Appliqué logo
    • 92% cotton 8% elastane
    • Machine washable

    Appliqué Swimsuit

    £20.00 £16.00

    Make a splash with these colourful swimming costumes. With eye-catching appliqué motifs and fluttery details, they will stand out both in and out of the water.

    • Outer 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Appliqué Joggers

    £24.00 £14.40

    Climbing Mount Everest (or the back of the sofa) just got more comfortable with these relaxed cotton bottoms. They're finished with fun bouclé details, while the functional drawcord makes them easy-peasy to pull on and off.

    • Ribbed waistband with functional drawstring
    • Front and back pockets
    • Main 100% cotton
    • Rib 100% cotton
    • Machine washable

    Vehicle Appliqué T-shirt

    £20.00 £8.00

    The appliqué vehicles on this T-shirt is departing for adventure land. The long-sleeved design is tremendously toasty, just in case it's cold on arrival. In 100% cotton this top is machine washable – so it'll be ready to go when it's time to get in the driving seat.

    • Appliqué and embroidery logo
    • 100% cotton
    • Machine washable

    Big Animal Appliqué T-shirt

    £20.00 £12.00

    Calling all explorers: it just so happens that appliqué animals have galloped onto these 100% cotton T-shirts. In colourful designs they make the perfect companions for garden safaris. And the best part? As they're big and bold, there’s no need to get the binoculars out to spot them.

    • Appliqué logo
    • 100% cotton
    • Machine washable

    Animal Big Appliqué T-shirt

    £18.00 £14.40

    Look closer: the appliqué characters on our comfortable T-shirts are no ordinary safari animals. Firstly, they’ve got tassels for tails, as well as textured floral bodies and metallic sparkles. 3D elements like embroidered ears and feet bring them to life. Perfect for jungle rulers.

    • Appliqué logo
    • 100% cotton
    • Machine washable

    Appliqué Patch Trousers

    £20.00 £16.00

    Built for comfort, our cosy jersey appliqué trousers are perfect for playtime. Contrast drawstrings mean a snug fit for ever-active little ones.

    • Garment washed for softness
    • Appliqué logo
    • Fully functional drawstring adjusts to your child's waist
    • 96% cotton 4% elastane
    • Machine washable

    Appliqué Patch Trousers

    £20.00 £16.00

    Built for comfort, our cosy jersey appliqué trousers are perfect for playtime. Contrast drawstrings mean a snug fit for ever-active little ones.

    • Garment washed for softness
    • Appliqué logo
    • Fully functional drawstring adjusts to your child's waist
    • 96% cotton 4% elastane
    • Machine washable

    Patchwork Appliqué T-shirt

    £16.00 £11.20

    Take a walk into the wilderness in this animal T-shirt. These cute characters are crafted from appliqués with just a hint of sparkle. The lightweight jersey is easy to wash and supersoft too: how's that for creature comfort?

    • Appliqué logo
    • 100% cotton
    • Machine washable

    Safari Appliqué T-shirt

    £20.00 £12.00

    Stand out safari-style in this bright and bold T-shirt. Animal characters make a statement with the appliqués, fluttery 3D details and tassels. Pure cotton makes it supersoft and comfortable to wear no matter how far there is to roam.

    • Appliqué logo
    • 100% cotton
    • Machine washable

    Shiny Appliqué T-shirt

    £16.00 £12.80

    Our sparkly T-shirt shines like a shell with sprinkles of glitter on the front design. It's decorated with an embellished appliqué, sitting in a sea of stripes. The relaxed fit, loose cut and turned-up sleeves make this top just the thing for jam-packed summer holidays.

    • Loose fitting shape
    • Appliqué logo
    • 100% cotton
    • Machine washable

    Big Appliqué T-shirt

    £16.00 £12.80

    Who likes surprises? Check out the flaps on this T-shirt. The French bulldog, dinosaur and digger appliqués can't fail to entertain. Our supersoft 100% cotton fabric is kind to delicate skin, while poppers make for easy dressing.

    • Garment washed for softness
    • Appliqué logo
    • 3D flap detail
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Big Appliqué T-shirt

    £18.00 £14.40

    Who likes surprises? Check out the flaps on this T-shirt. The French bulldog, dinosaur and digger appliqués can't fail to entertain. Our supersoft 100% cotton fabric is kind to delicate skin, while poppers make for easy dressing.

    • Garment washed for softness
    • Appliqué logo
    • 3D flap detail
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Flutter Appliqué T-shirt

    £16.00 £9.60

    Feel like a flutter? This eye-catching and colourful T-shirt comes in a choice of designs: a peace symbol-shaped out of daisies or a heart made up of flowers. Fashioned from soft jersey fabric, this top is a dream for sunny garden get-togethers.

    • Appliqué and embroidery logo
    • Main 100% cotton
    • Machine washable

    Animal Appliqué T-shirt

    £20.00 £12.00

    Flying, jumping or paddling through the day? We're talking about the exotic animals appliquéd, embroidered and in textured bouclé on this supersoft T-shirt. Crafted from 100% cotton, our colourful short-sleeved top is perfect for explorers just as active (and mischevious) as our wild zoo…

    • MOS and ORA - appliqué and embroidery logo
    • YEL and BLU - Printed and bouclé logo
    • GRY - printed, puff printed and bouclé logo
    • 100% cotton
    • Machine washable

    Animal Appliqué T-shirt

    £18.00 £14.40

    Flying, jumping or paddling through the day? We're talking about the exotic animals appliquéd, embroidered and in textured bouclé on this supersoft T-shirt. Crafted from 100% cotton, our colourful short-sleeved top is perfect for explorers just as active (and mischevious) as our wild zoo…

    • MOS and ORA - appliqué and embroidery logo
    • YEL and BLU - Printed and bouclé logo
    • GRY - printed, puff printed and bouclé logo
    • 100% cotton
    • Machine washable

    Summer Appliqué T-shirt

    £14.00 £11.20

    Every day is a celebration thanks to the appliqué on this 100% cotton T-shirt. The playful stripy design is finished with a fluttery chick, juicy cherries or strawberries with shiny threads. There are frill sleeves, shoulder poppers for easy changing, and best of all – it even goes in the…

    • A-line shape
    • Garment washed for softness
    • Popper fastening at back neck
    • Flutter logo
    • 100% cotton

    Fluttery Appliqué Play Set

    £26.00 £10.40

    Can't choose between stripes or spots? This pure cotton set has them both and we added a fluttery appliqué design made up of colourful flowers to bring a little 'ta-dah' to playdates. Polka dot bottoms combine with a Breton-style top, with a choice of a turtle or an apple. There are handy…

    • Garment washed for softness
    • Popper fastening at the back
    • Flutter logo
    • Top 100% cotton
    • Bottoms 100% cotton
    • Machine washable

    Safari Friends Appliqué Dress

    £26.00 £15.60

    Who's ready for a trip to the zoo? This stripy day dress turns every day into an adventure. Made from soft jersey fabric with an appliqué creature, it's perfect for taking on safari – or to tea parties with toy animals.

    • 100% cotton
    • Machine washable

    Tropical Woven Appliqué Dress

    £40.00 £32.00

    Bring on the sun. The floral frills and tropical tones of our woven appliqué dress will bring a burst of the exotic to the garden on summer afternoons. Mini Amazon-adventurers will welcome the airy shape of the peplum sleeves and skirt when the heat rises.

    • 100% cotton
    • Machine washable

    Halterneck Appliqué Swimsuit

    £26.00 £18.20

    Calling all frill seekers. This swimsuit has a fluttery tiered skirt to ensure jumping in the waves is even more fun than usual. An easy-to-fasten halter-neck makes quick changes a breeze, while 3D motifs or striking appliqué details mean getting set to go splashing has never been so colourful.

    • Outer 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Summer Appliqué T-shirt

    £14.00 £11.20

    Every day is a celebration thanks to the appliqué on this 100% cotton T-shirt. The playful stripy design is finished with a fluttery chick, juicy cherries or strawberries with shiny threads. There are frill sleeves, shoulder poppers for easy changing, and best of all – it even goes in the…

    • A-line shape
    • Garment washed for softness
    • Popper fastening at back neck
    • Flutter logo
    • 100% cotton

    Big Appliqué Dress

    £30.00 £21.00

    Invite animal friends to join in all of the fun with this playful appliqué dress. The supersoft jersey drapes gently, while ruffled cuffs add delicate detail. With cosy long sleeves, it's great for pairing with leggings or tights when there's a chill in the air. So, will it be a stroll through…

    • 100% cotton
    • Machine washable

    Bouclé Appliqué T-shirt

    £18.00 £7.20

    No signal? No problem: the emoji on this textured cotton T-shirt in is on hand to do all the talking. Or want to go to a faraway land? Pick the colourful unicorn for magical adventures. Both have big bouclé designs that really stand out – and are gloriously tactile.

    • 100% cotton
    • Machine washable

    Sequin Appliqué Skirt

    £35.00 £14.00

    Cherries and ice-cream – the two key ingredients to a perfect sundae. This flippy skirt has two tiers joined by an extra frill, making a full shape to make it extra swishy. An elasticated waistband with a contrasting drawstring bow creates soft gathers for maximum twirl-ability. A skirt as sweet as…

    • Elasticated waist with functional drawstring
    • 100% cotton
    • Machine washable

    Big Animal Appliqué Dress Set

    £28.00 £19.60

    Our cotton-rich appliqué sets are decorated with adorable animal designs. The leggings are as bright and fun as your little one. Pair with big imaginations for days spent exploring the great outdoors – and it’s all machine washable.

    • Tunic dress length
    • Garment washed for softness
    • Appliqué logo
    • Popper fastening at the back
    • Top 100% cotton
    • Bottoms 95% cotton 5% elastane
    • Machine washable

    Big Animal Appliqué Dress Set

    £28.00 £19.60

    Our cotton-rich appliqué sets are decorated with adorable animal designs. The leggings are as bright and fun as your little one. Pair with big imaginations for days spent exploring the great outdoors – and it’s all machine washable.

    • Tunic dress length
    • Garment washed for softness
    • Appliqué logo
    • Popper fastening at the back
    • Top 100% cotton
    • Bottoms 95% cotton 5% elastane
    • Machine washable

    Duke Blue Whale Appliqué Towelling Throw-on

    £30.00 £24.00

    Drying off doesn't need to get in the way of seaside adventures. Chuck on this towelling robe after a splash in the sea and it'll soak up water like magic. It's comfortable enough for running around the beach, while the long sleeves and hood keep things cosy.

    • Main 83% cotton 17% polyester
    • Hood lining 100% cotton
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Fun Detailed Breton

    £20.00 £12.00

    Fact: long walks by the sea are more fun in a Breton top. We’ve updated this classic style with appliqué detailing, and used soft cotton jersey to keep you cosy whatever the weather. Team with your favourite jeans or dungarees.

    • Appliqué logo
    • 100% cotton
    • Machine washable

    Sporty Colourblock T-shirt

    £16.00 £9.60

    When the temperature drops, you'll be happy to swap short sleeves for long ones – especially if you have this sporty top in your wardrobe. We've made it from thicker fabric for nippy days in the park, while the cool colourblock design is perfect for layering.

    • Appliqué stripes on sleeves
    • 100% cotton
    • Machine washable

    Crochet Animal T-shirt

    £20.00 £12.00

    We crossed our essential T-shirt with some of our favourite animals and the result is this bright top. Colourful crochet creatures are lovingly embellished with sequins so they're prepared for parties as well as for playing in the garden. As it's machine washable, they'll be ready for adventures…

    • Appliqué logo
    • 100% cotton
    • Machine washable

    Short-sleeved Fun Breton

    £16.00 £12.80

    It’s simply not a day at the beach without a stripy top. This one has a boat neckline and classic Breton stripes, with the star(board) of the show being the colourful embroidered detail on the chest. All that’s missing from this picture? An ice lolly.

    • Appliqué logo
    • 100% cotton
    • Machine washable

    Animal Friends T-shirt

    £16.00 £12.80

    Dressing for an adventure couldn't be easier with our animal friends appliqué T-shirts in 100% cotton. They all come with cleverly concealed poppers for swift changes if the safari (or zoo trip) gets a bit muddy.

    • Garment washed for softness
    • Appliqué logo
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Animal Friends T-shirt

    £16.00 £12.80

    Dressing for an adventure couldn't be easier with our animal friends appliqué T-shirts in 100% cotton. They all come with cleverly concealed poppers for swift changes if the safari (or zoo trip) gets a bit muddy.

    • Garment washed for softness
    • Appliqué logo
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    On-the-farm T-shirt

    £16.00 £11.20

    Who likes surprises? Check out the 3D appliqué design on this machine-washable, cotton jersey T-shirt. Choose the bunny and you can lift up one of his floppy ears for a surprise or spot the odd bouclé sheep in the field. Raglan sleeves and a ribbed collar add to the fun.

    • Garment washed for softness
    • Appliqué logo
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    On-the-farm T-shirt

    £16.00 £11.20

    Who likes surprises? Check out the 3D appliqué design on this machine-washable, cotton jersey T-shirt. Choose the bunny and you can lift up one of his floppy ears for a surprise or spot the odd bouclé sheep in the field. Raglan sleeves and a ribbed collar add to the fun.

    • Garment washed for softness
    • Appliqué logo
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Stripy Embellished T-shirt

    £14.00 £11.20

    Just when we thought a stripy top couldn’t get any better, along came this one with sequins, fluttery or appliqué details. It still has the classic Breton stripes, but with added glitter and fun graphics. Short sleeves and lightweight jersey fabric makes this just the thing for beachcombing in…

    • Loose fitting shape
    • Sequin and appliqué logo
    • 60% cotton 40% polyester
    • Machine washable

    Stripy Transport T-shirt

    £14.00 £9.80

    Going places? This fun transport-themed T-shirt certainly is. It's made from a sueded fabric that feels soft to the touch (and gentle on skin), with appliqué vehicles for fun texture. There are two poppers on the shoulder for on-the-move changes.

    • Printed stripe
    • Garment washed for softness
    • Appliqué logo
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Stripy Transport T-shirt

    £14.00 £9.80

    Going places? This fun transport-themed T-shirt certainly is. It's made from a sueded fabric that feels soft to the touch (and gentle on skin), with appliqué vehicles for fun texture. There are two poppers on the shoulder for on-the-move changes.

    • Printed stripe
    • Garment washed for softness
    • Appliqué logo
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Jungle Embroidered Dress

    £26.00 £10.40

    We found this cotton jersey dress in our cupboard of adorable things and couldn't resist sharing. Bright, intricate flowers are splashed across the front, joined by fun embroidered creatures. We've added a contrasting pom-braid trim to the ruffled hem, cap sleeves and neck and poppers at the back…

    • Garment washed for softness
    • Appliqué logo
    • Back popper placket opening
    • Pants on sizes up to and including 18-24m
    • 100% cotton
    • Machine washable

    Jungle Embroidered Dress

    £26.00 £10.40

    We found this cotton jersey dress in our cupboard of adorable things and couldn't resist sharing. Bright, intricate flowers are splashed across the front, joined by fun embroidered creatures. We've added a contrasting pom-braid trim to the ruffled hem, cap sleeves and neck and poppers at the back…

    • Garment washed for softness
    • Appliqué logo
    • Back popper placket opening
    • Pants on sizes up to and including 18-24m
    • 100% cotton
    • Machine washable

    Cuddly Koala Hoodie

    £30.00 £21.00

    Our extra-soft hoodie was made for cuddly little koalas. The cotton blend is lined with stripy jersey, while the hood features embroidery face details and 3D ears. Pull up the contrasting zip tag and keep hands warm in the front pockets when it's time to go out exploring the big wide world.

    • Appliqué logo
    • Baby-safe zip guard
    • Zip-through front
    • Outer 83% cotton 17% polyester
    • Lining 100% cotton
    • Rib 100% cotton
    • Machine washable

    Go Wild Jersey Play Set

    £28.00 £11.20

    With their endearing animal appliqués, these 100% cotton slub play sets are made for going wild. Designed for little wrigglers, each set comes with poppers at the shoulder of the striped tee for easy changing and a rope drawcord waist on the patterned bottoms to give a secure fit. Just the…

    • Relaxed fit
    • Textured slub jersey
    • Garment washed for softness
    • Appliqué logo
    • Fully functional drawstring adjusts to your child's waist
    • Shoulder popper fastening
    • Top 100% cotton
    • Bottoms 100% cotton
    • Machine washable

    Twin Pack Floral Rompers

    £28.00 £11.20

    Treat your little one to this twin pack of soft, cosy rompers. One is stripy with an adorable appliqué elephant while the other features a floral print. Both have convenient poppers for those all-important lightning changes.

    • Garment washed for softness
    • Popper opening at crotch
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Fun Detail Swimsuit

    3.7
    Based on (45 Reviews)

    £18.00 £12.60

    Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers.

    • Fabric provides sun protection UPF 50+
    • Body outer 80% polyamide 20% elastane
    • Body lining 100% polyester
    • Machine washable

    Jersey Logo Play Set

    £26.00 £20.80

    These adorable cotton play sets are perfect for warm-weather adventures. They come in soft cotton and the poppers make changing a breeze. Choose from an appliqué heart or bouncing bunnies and get baby ready for a day in the sun.

    • Garment washed for softness
    • Elasticated neckline
    • Top 100% cotton
    • Bottoms 95% cotton 5% elastane
    • Machine washable

    Active Vest

    £14.00 £11.20

    On your marks, get set, go, because this game-changing vest top is ready for action. The racerback design in soft grey marl is extra comfortable. Made from moisture-wicking fabric with appliqué stripes, it'll stay looking pristine until the finish line.

    • Wicking fabric which draws moisture away from the body to the surface of the fabric for quick evaporation
    • Soft and comfortable activewear fabric
    • 90% polyester 10% elastane
    • Machine washable

    Fun Towelling Beach Dress

    £24.00 £19.20

    Dry off and get straight back to adventuring with this clever, soft towelling dress. Appliqué and print details mean there's no need for costume changes between the pool and the dinner table.

    • Main 81% cotton 19% polyester
    • Hood lining 100% cotton
    • Machine washable

    3 Pack Unisex Bodies

    £28.00 £16.80

    Wrap up your little one in organically-grown cotton with our three-pack of bodies – we firmly believe you can never have too many. Each one is decorated with a playful print, with nickel-free poppers and an envelope neck for easy-going changing. The pack also comes with a handy drawstring bag.

    • Short sleeves
    • Comes with its own fabric storage bag
    • Ribbed fabric for extra stretch
    • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
    • Garment washed for softness
    • Appliqué logo
    • Envelope neck for easy dressing
    • Pretty picot trim
    • Popper opening at crotch
    • 100% cotton
    • Machine washable

    Embroidered Detail Dress

    £28.00 £19.60

    Special days call for forget-me-not designs. Whether you choose the intricately embroidered flowers or appliqué elephants, they'll be accompanied by a cheerful pom-braid trim. Crafted from textured cotton and with a full lining that's soft against baby's skin, the design comes with matching…

    • Textured fabric
    • Garment washed for softness
    • Fully lined
    • Back button placket opening
    • Pants on sizes up to and including 18-24m
    • MUL: main 96% cotton 4% polyester
    • ORA: main 100% cotton
    • Lining 100% cotton
    • Machine washable

    Pretty Frill Swimsuit

    £20.00 £10.00

    Water babies can get ready to make a BIG splash in this colourful swimsuit. Decorated with fun prints, including a yellow duck with 3D appliqué flowers on her hat, it'll stand out in busy pools. The frilly peplum skirt is for showing-off purposes, of course.

    • Main 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Animal Adventures T-shirt

    £16.00 £6.40

    This happy T-shirt has a fun secret: lift the flap of the sueded appliqué to see the playful hidden details. Whether you choose a grinning monkey, a roaring lion or a whole jeep full of animals, the cheerful striped design features poppers on the shoulder for easy changes. Little…

    • Garment washed for softness
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Gingham Romper and Body Set

    £30.00 £12.00

    An adorable baby needs an equally adorable play set – so we created this gingham design, which features a fluffy bunny appliqué with a soft pompom tail. It comes with adjustable crossover straps to allow for growing room and poppers for fuss-free changes. The romper and the body (complete with…

    • Garment washed for softness
    • Elasticated hem for added fullness and stretch
    • Popper fastening at the back
    • Bodysuit has popper opening at crotch
    • Adjustable straps to fit your child as they grow
    • Body 100% cotton
    • Bottoms 100% cotton
    • Lining 100% cotton
    • Machine washable

    Graphic Sweatshorts

    £22.00 £8.80

    Bucket: check, spade: check, animal motif shorts: check. Be the snappiest dresser on the beach with these fun appliqué designs. They sit just above the knee, so they're perfect for paddling. And they're easy to pull on and off when it's time to go for a dip.

    • Above knee length
    • Ribbed waistband with functional drawstring
    • Front and back pockets
    • 100% cotton
    • Machine washable

    Animal Sweatshorts

    £26.00 £15.60

    Bucket: check, spade: check, animal motif sweatshorts: check. Be the snappiest dresser on the beach with these fun appliqué designs. They sit just above the knee, so they're perfect for paddling. And they're easy to pull on and off when it's time to go for a dip.

    • Above knee length
    • Ribbed waistband with functional drawstring
    • 100% cotton
    • Machine washable

    Animal Adventures T-shirt

    £16.00 £6.40

    This happy T-shirt has a fun secret: lift the flap of the sueded appliqué to see the playful hidden details. Whether you choose a grinning monkey, a roaring lion or a whole jeep full of animals, the cheerful striped design features poppers on the shoulder for easy changes. Little…

    • Garment washed for softness
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Embroidered Detail Dress

    £28.00 £19.60

    Special days call for forget-me-not designs. Whether you choose the intricately embroidered flowers or appliqué elephants, they'll be accompanied by a cheerful pom-braid trim. Crafted from textured cotton and with a full lining that's soft against baby's skin, the design comes with matching…

    • Textured fabric
    • Garment washed for softness
    • Fully lined
    • Back button placket opening
    • Pants on sizes up to and including 18-24m
    • MUL: main 96% cotton 4% polyester
    • ORA: main 100% cotton
    • Lining 100% cotton
    • Machine washable

    Bright Embellished Skirt

    £35.00 £17.50

    …strikingly embellished skirt has emptied our decoration box, but it was worth it. Cut from 100% pure cotton, it features a parade of colourful appliqué characters surrounded by a riot of fluttery flowers, intricate embroidery and twinkly metallic details. An elasticated waistband means it's…

    • Smocked elasticated waist
    • 100% cotton
    • Machine washable

    Pretty Frill Swimsuit

    £20.00 £12.00

    Water babies can get ready to make a BIG splash in this colourful swimsuit. Decorated with fun prints, including a yellow duck with 3D appliqué flowers on her hat, it'll stand out in busy pools. The frilly peplum skirt is for showing-off purposes, of course.

    • Main 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Jungle Surf Set

    £35.00 £21.00

    Here's a different kind of (swimming) trunk – meet the friendly appliqué elephant, complete with fluttery 3D details. For a tropical adventure see the toucan and floral print with neon pops. Our surf suit comes with a matching hat and the fabric has UPF 40+ sun protection to take care of…

    • ¾ length sleeves
    • 80% polyamide 20% elastane
    • Machine washable
    • Provides sun protection, conforms to EN 13758-2 UPF 40+

    Bow Detail Swimsuit

    £16.00 £8.00

    This swimsuit has ruffles on the neck and staps as well as a bow at the back to get all of the ‘awws’ in those holiday photographs. Choose from two colourful prints or an appliqué elephant. With UPF sun-protected fabric, days by the sea are as easy as ready, set, paddle…

    • 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Rash Vest and Pant Set

    £26.00 £18.20

    …but this rash vest and pants set is the next best thing. The UPF protective 50+ fabric is designed to keep delicate skin safe, so we cut the soft and stretchy fabric to include long sleeves and a high neck. All-over prints, appliqué cherries and a bunny with a fluffy 3D tail are a sweet bonus.

    • Main 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Jungle Surf Set

    £32.00 £19.20

    Here's a different kind of (swimming) trunk – meet the friendly appliqué elephant, complete with fluttery 3D details. For a tropical adventure see the toucan and floral print with neon pops. Our surf suit comes with a matching hat and the fabric has UPF 40+ sun protection to take care of…

    • ¾ length sleeves
    • 80% polyamide 20% elastane
    • Machine washable
    • Provides sun protection, conforms to EN 13758-2 UPF 40+

    Hooded Bomber

    £40.00 £24.00

    Mini skaters can take to the ramps in this kickflipping-cool hoodie. With a sporty stripe detailing and textured appliqué badges, it livens up trousers in a flash. The removable hood is lined for warmth but is easy to whip off when feeling hot from perfecting those moves.

    • New shorter bomber length
    • Embroidery patch logos
    • Main 100% cotton
    • Rib 100% cotton
    • Hood lining 100% cotton
    • Machine washable

    Bow Detail Swimsuit

    £16.00 £8.00

    This swimsuit has ruffles on the neck and staps as well as a bow at the back to get all of the ‘awws’ in those holiday photographs. Choose from two colourful prints or an appliqué elephant. With UPF sun-protected fabric, days by the sea are as easy as ready, set, paddle…

    • 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Rash Vest and Pant Set

    £28.00 £19.60

    …but this rash vest and pants set is the next best thing. The UPF protective 50+ fabric is designed to keep delicate skin safe, so we cut the soft and stretchy fabric to include long sleeves and a high neck. All-over prints, appliqué cherries and a bunny with a fluffy 3D tail are a sweet bonus.

    • Main 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Sunny Days Woven Play Set

    £33.00 £26.40

    Sunny days were made for this 100% cotton play set, which comes in a choice of delicate embroidery, floral prints, lace or appliqué details. It's easy to wear thanks to the buttons at the back, elasticated bloomers and soft lining. It has little flutter sleeves and ruffled cuffs, but it's the…

    • Garment washed for softness
    • Back button placket opening
    • Top 100% cotton
    • Bottoms 100% cotton
    • Lining 100% cotton
    • Machine washable

    Embroidered Woven Dress

    £28.00 £19.60

    Lollipops, balloons and silly hats at the ready – this dress is made for parties. Cute appliqué, embroidery and cuff sleeves combine with a broderie lace hem for special-occasion magic. Thanks to buttons that go halfway down the back, quick outfit changes are a cinch.

    • Length finishes above knee
    • Garment washed for softness
    • Fully lined
    • Embroidered motif
    • Back button placket opening
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Embroidered Woven Dress

    £28.00 £19.60

    Lollipops, balloons and silly hats at the ready – this dress is made for parties. Cute appliqué, embroidery and cuff sleeves combine with a broderie lace hem for special-occasion magic. Thanks to buttons that go halfway down the back, quick outfit changes are a cinch.

    • Length finishes above knee
    • Garment washed for softness
    • Fully lined
    • Embroidered motif
    • Back button placket opening
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Sequin Colour-change Dress

    3.8
    Based on (18 Reviews)

    £32.00

    Psst – want to know a secret? This soft cotton jersey dress with a stripy top has a surprise hidden in its sparkly sequin appliqué: just stroke it for some colour-change magic. If that's not enough to inspire envy in the playground, there's ruffle detailing at the waist and the skirt has…

    • 100% cotton
    • Machine washable

    Appliqué Leggings

    £18.00

    Invite your new animal friends along to playtime and parties with these appliqué leggings. They're made of soft cotton jersey that has plenty of stretch for cartwheels and dance moves. An elasticated waist means they're easy to pull on too.

    • Appliqué logo
    • 92% cotton 8% elastane
    • Machine washable

    Appliqué Leggings

    £18.00

    These cotton leggings are (almost) as playful as you are. A bit of stretch means they're perfect for cartwheels, while embroidered details add a bit of extra fun. Slip them on under your favourite dress for an everyday outfit with a cheeky twist.

    • Appliqué logo
    • 92% cotton 8% elastane
    • Machine washable

    Appliqué Swimsuit

    £18.00

    Make a splash with these colourful swimming costumes. With eye-catching appliqué motifs and fluttery details, they will stand out both in and out of the water.

    • Outer 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable

    Appliqué Leggings

    4.9
    Based on (15 Reviews)

    £16.00

    These cotton leggings are (almost) as playful as you are. A bit of stretch means they're perfect for cartwheels, while embroidered details add a bit of extra fun. Slip them on under your favourite dress for an everyday outfit with a cheeky twist.

    • 92% cotton 8% elastane
    • Machine washable

    Music Appliqué T-shirt

    £20.00

    Mini rock stars and DJs need to start somewhere – and where better than a graphic T-shirt which features their favourite instrument? This supersoft top has a dash of glitter and textured appliqué details for centre-stage style.

    • Appliqué, print and embroidery logo
    • Glitter and foil print appliqué logo
    • 100% cotton
    • Machine washable

    Heart Appliqué Vest

    £16.00

    We love: freshly squeezed lemonade, paddling in the ocean and this colourful jersey vest. It has an easy fit (ideal for hot days) with a keyhole fastening at the back. But nothing beats the fluttery heart appliqué on the front.

    • Appliqué and embroidery logo
    • 100% cotton
    • Machine washable

    Appliqué Animal Dude T-shirt

    £20.00

    Too cheeky? There's no such thing when it comes to the animals on this appliqué jersey T-shirt. They peep from behind sunglasses, scoot about on skateboards and kick back with their favourite tunes. We've twinned our mischievous friends with bold colours to make a bags-of-attitude top that…

    • Appliqué and embroidery logo
    • 100% cotton
    • Machine washable

    Big Animal Appliqué T-shirt

    £18.00

    Calling all explorers: it just so happens that appliqué animals have galloped on to these 100% cotton T-shirts. In colourful designs, they make the perfect companions for garden safaris. And the best part? As they're big and bold, there’s no need to get the binoculars out to spot them.

    • Appliqué and embroidery logo
    • 100% cotton
    • Machine washable

    Big Animal Appliqué T-shirt

    £20.00

    Calling all explorers: it just so happens that appliqué animals have galloped on to these 100% cotton T-shirts. In colourful designs, they make the perfect companions for garden safaris. And the best part? As they're big and bold, there’s no need to get the binoculars out to spot them.

    • Appliqué and embroidery logo
    • 100% cotton
    • Machine washable

    Animal Big Appliqué T-shirt

    £20.00

    Look closer: the appliqué characters on our comfortable T-shirts are no ordinary safari animals. Firstly, they’ve got tassels for tails, as well as textured floral bodies and metallic sparkles. 3D elements like embroidered ears and feet bring them to life. Perfect for jungle rulers.

    • Appliqué logo
    • 100% cotton
    • Machine washable

    Big Appliqué T-shirt

    £20.00

    Our appliqué animal friends are all dressed up for their starring role on this long-sleeved T-shirt. Made purely from supersoft brushed cotton, this lightweight top also has fun flutters and a patchwork of busy designs.

    • 100% cotton, exclusive of decoration
    • Appliqué and embroidery logo
    • Machine washable

    Flower Crown Appliqué T-shirt

    £20.00

    With its floral-crowned animal appliqué, we hereby name this stripy top 'Queen of the T-shirts'. The mixture of embroidery and fluttery texture means it's the obvious choice for coronation ceremonies in the playground, and it’s made from 100% cotton for all-day softness.

    • Appliqué logo
    • 100% cotton
    • Machine washable

    Safari Appliqué T-shirt

    £18.00

    Stand out safari-style in this bright and bold T-shirt. Animal characters make a statement with the appliqués, fluttery 3D details and tassels. Pure cotton makes it supersoft and comfortable to wear no matter how far there is to roam.

    • Appliqué logo
    • 100% cotton
    • Machine washable

    Whales Appliqué Romper

    £22.00

    Bugs in rugs dream of being as snug as this romper. The supersoft ribbed fabric is crafted from premium 100% organically grown cotton, so it's gentle on the planet as well as delicate skin. The appliqué whale swimming on stripes adds a playful touch and the gold popper makes for easy dressing.

    • Ribbed fabric for extra stretch
    • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
    • Garment washed for softness
    • Appliqué logo
    • Double shoulder opening up to 3-6m, single shoulder opening 6-12m and above
    • Popper opening at crotch
    • Start with the golden popper to make dressing simple
    • 100% cotton
    • Machine washable

    Whales Appliqué Romper

    £22.00

    Bugs in rugs dream of being as snug as this romper. The supersoft ribbed fabric is crafted from premium 100% organically grown cotton, so it's gentle on the planet as well as delicate skin. The appliqué whale swimming on stripes adds a playful touch and the gold popper makes for easy dressing.

    • Ribbed fabric for extra stretch
    • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
    • Garment washed for softness
    • Appliqué logo
    • Double shoulder opening up to 3-6m, single shoulder opening 6-12m and above
    • Popper opening at crotch
    • Start with the golden popper to make dressing simple
    • 100% cotton
    • Machine washable

    Big Appliqué Jersey Dress

    £30.00

    Take a wander into the forest with this cotton jersey dress and discover appliqué animal friends hiding amongst the flowers. It has long sleeves for cosiness (essential for explorers) and a swingy shape which swishes when you run.

    • 100% cotton, exclusive of decoration
    • Keyhole back neck opening
    • Machine washable

    Strawberry Appliqué Dress

    £26.00

    …parties to attend and dancing to be attempted, this pretty vintage-style dress with matching knickers keeps nappies out of sight. The key hole detail at the back make dressing a breeze while the seersucker fabric with strawberry flutter appliqué and ruffles around the neck adds a special touch.

    • Hidden button opening at back
    • New shape with lower back neckline
    • Garment washed for softness
    • Fully lined
    • Centre back button opening
    • Pants on sizes up to and including 18-24m
    • Flutter logo
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Applique Jersey Dress Set

    £33.00

    Appliqué details and fun designs – this playset really does have it all. Our matching top-and-leggings duo is rich in cotton with a sueded finish, so it's soft on delicate skin. We've added poppers at the back to make quick changes easier too.

    • Tunic dress length
    • Garment washed for softness
    • Popper fastening at the back
    • Top 100% cotton
    • Bottoms 95% cotton 5% elastane
    • Machine washable

    Summer Appliqué T-shirt

    £14.00

    Every day is a celebration thanks to the appliqué on this 100% cotton T-shirt. The playful stripy design is finished with a fluttery chick, juicy cherries or strawberries with shiny threads. There are frill sleeves, shoulder poppers for easy changing, and best of all – it even goes in the…

    • A-line shape
    • Garment washed for softness
    • Popper fastening at back neck
    • Flutter logo
    • 100% cotton

    Bunnies Appliqué Romper

    £22.00

    Sweet picot trims and a playful appliqué bunny make this cosy spotted romper a pretty special outfit. Crafted from 100% organically grown cotton without the use of nasty chemicals, it's gentle on the planet as well as on skin. The contrast gold popper makes for easy dressing.

    • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
    • Ribbed fabric for extra stretch
    • Popper opening at crotch
    • Double shoulder opening up to 3-6m, single shoulder opening 6-12m and above
    • 100% cotton
    • Machine washable
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