strawberry

We used every crayon in the box to design these graphic, colourful prints (so this dress may not be ideal for playing hide-and-seek). The T-shirt style is made from 100% cotton and has a playful swing skirt with a wide block panel hem. Now, has anyone got some colouring pencils we could borrow?

  • 100% cotton
  • Machine washable

Jersey Printed Dress

£24.00 £12.00

4.6
(18 reviews)

Adventuring on the high seas? Be sure to pack this swishy dress with its nautical stripy top and bold printed skirt. Whether you choose underwater creatures, fluttery butterflies or another characterful print, the jersey cotton is perfect for climbing the rigging. There's a frill at the waist,…

  • 100% cotton
  • Machine washable

Bright Hotchpotch Jersey Dress

£28.00 £16.80

5
(17 reviews)

…the biggest, juiciest strawberries for this bold striped dress. Made from a soft knit, our strap style is lightweight and breathable – perfect for lunch in the sun with the grown-ups. We’ve also added little 3D bobble seeds, making it look good enough to eat (without strawberry stains, thankfully).

  • 40% cotton 60% viscose
  • Machine washable

Happy Days Knitted Dress

£40.00 £16.00

5
(2 reviews)

Psst – want to know a secret? This soft cotton jersey dress with a stripy top has a surprise hidden in its sparkly sequin appliqué: just stroke it for some colour-change magic. If that's not enough to inspire envy in the playground, there's ruffle detailing at the waist and the skirt has…

  • 100% cotton
  • Machine washable

Strawberry Split Pink Dinosaur Sequin Colour-change Dress

£32.00 £25.60

3.8
(18 reviews)

Active explorers will be delighted with our practical style that has a secret pair of shorts underneath, perfect for days spent climbing trees or cartwheeling on the grass. Our cotton jersey skort has an elasticated waistband with a drawstring for an extra comfortable fit.

  • Elasticated waist with functional drawstring
  • Outer 100% cotton
  • Shorts 100% cotton
  • Waistband 75% cotton 23% polyester 2% elastodiene
  • Machine washable

Jersey Skort

£22.00 £17.60

4.9
(21 reviews)

What do sweet strawberries and friendly dinosaurs have in common? They can both be found full of flutter and appliqué details on our twirl-worthy skirt. It has a stretchy waistband with a functional drawcord, plus handy pockets for storing all those super-important afternoon snacks. The full…

  • Elasticated waist with functional drawstring
  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Cypher Purple Strawberries Novelty Pocket Skirt

£30.00 £15.00

5
(6 reviews)

Bright patterns, soft towelling fabric and an easy-to-pull-on style: these shorts are perfect for wearing to the beach. There's even a pair of pockets on the back for keeping ice-cream money handy. They're made for seaside splashing (and waterfights at home).

  • Elasticated waist with functional drawstring
  • 82% cotton 18% elastane
  • Machine washable

Ivory Sweet Strawberries Adventure Towelling Shorts

£18.00 £10.80

4.8
(11 reviews)

Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers.

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Machine washable

Light Green/Ivory Strawberry Fun Detail Swimsuit

£20.00 £16.00

3.7
(45 reviews)

This colourful swimming costume is raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've improved the fit since last year, and used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands…

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane, Body lining 100% polyester
  • Machine washable

Cross-back Swimsuit

£16.00 £11.20

3.6
(73 reviews)

Bright prints? Check. Lace and ruffles? Check. Pretty scalloped cap sleeves? Check. These colourful pyjamas are sure to win top prize at this weekend's sleepover. Relaxed-fit shorts and a handy button-down top make for fuss-free bedtime transitions. The dreamily-soft cotton fit might make staying…

  • 100% cotton
  • Machine washable
  • Keep away from fire

Ruffle Pyjama Set

£22.00 £17.60

( review)

Our 100% cotton short johns are a clever nightwear choice. The soft and stretchy ribbed jersey is guaranteed to keep you cosy, while cap sleeves and short length prevent overheating when the temperatures rise. For bonus comfort points, we’ve also given them a fully elasticated waist. Hooray!

  • BLU: Spot 100% cotton, Stripe fluro 69% cotton 31% polyester
  • Stretchy jersey rib
  • Soft against skin
  • Brushed inside for cosiness
  • Rib cuffs for a snuggly fit
  • Fully elasticated waist for stretch and comfort
  • Easy care, machine wash and tumble dryable
  • Other colours: 100% cotton
  • Machine washable
  • Snug fit, close fitting garments are less likely to catch fire so this style is designed to fit snugly, not flame resistant
  • KEEP AWAY FROM FIRE

Twin Pack Short John Pyjamas

£32.00 £16.00

5
(2 reviews)

…(finally) time for a summer play date at the park, turn to this nostalgic romper. It’s elasticated around the legs and has adjustable straps to grow as your little one does. A floral fruits pattern is topped off by ruffles on the sleeves. You bring the picnic blanket, we’ll bring the strawberries.

  • Adjustable straps to fit your child as they grow
  • Elasticated hem for added fullness and stretch
  • Popper opening at crotch
  • 100% cotton
  • Machine washable

Frilly Bubble Romper

£22.00 £8.80

4.8
(5 reviews)

Strawberries, ducks, flamingos or whales? Bet you can't choose which of our appliqué sets to dress baby in today. Choose from cotton-rich designs in paintbox colours – both the dress and contrast print leggings are as bright and fun as your little one. Pair with big imaginations for days spent…

  • Garment washed for softness
  • Appliqué logo
  • Popper fastening at the back
  • Top 100% cotton
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Appliqué Jersey Dress Set

£28.00 £19.60

2.7
(18 reviews)

…dress and matching knickers will keep baby cool on hot days. The dress is fully lined for gentleness and features fun fluttery details. When it's time for a change, simply pop open the buttons on the back. Little chick and strawberry appliqués are perfect for summer afternoons in the garden.

  • Full skirt
  • Length finishes above knee
  • Comes with matching pants
  • Garment washed for softness
  • This garment features hand smocking, making each garment unique
  • Appliqué logo
  • Centre back button opening
  • 100% cotton
  • Machine washable

Appliqué Smock Dress

£28.00 £8.40

3.7
(3 reviews)

Our knee-patch leggings are built for serious crawling practice. A drawstring waistband gives them a snug fit, and the sueded finish makes the jersey fabric even cosier. You can admire the sweet appliqués on the knees when it's time for a cuddle break.

  • Garment washed for softness
  • Fully functional drawstring adjusts to your child's waist
  • 95% cotton 5% elastane
  • Machine washable

Fun Knee Leggings

£18.00 £10.80

( review)

You can’t wrap them in cotton wool, but this rash vest and pants set is the next best thing. It’s designed to keep delicate skin safe, so we cut the soft and stretchy fabric to include long sleeves and a high neck. All-over prints are a sweet bonus.

  • Fabric provides sun protection UPF 50+
  • Main 80% polyamide 20% elastane
  • Pant lining 100% polyester
  • Machine washable

Rash Vest & Pants Set

£26.00 £15.60

3.6
(7 reviews)

Keep little ones cosy in our cotton-blend hooded jacket. This warm knit is just the thing for layering over T-shirts and leggings on chilly days. Large, wood-effect buttons make for easy dressing.

  • 60% cotton 30% polyamide 10% wool
  • Machine washable

Poppy Pink Strawberry Fun Knitted Jacket

£32.00 £25.60

( review)

Your wardrobe will never be lacking with this playful jumper. The wool-and-cotton mix makes it soft and easy to wear, while the delicate frills on the sleeve and neckline amp up the feminine style.

  • 50% wool 50% cotton
  • Machine washable
  • Fitted shape
  • Length finishes at mid hip
  • Full length sleeves

Strawberry Milk Bernadette Jumper

£65.00 £52.00

4.6
(81 reviews)

Ever seen a sparkly dinosaur? You have now. The sequin-osaurus plays a starring role on one of our super shiny tops, but if Jurassic sparkle's not your thing, fly off with the shimmering hummingbird design. Beneath all this excitement lies a classic crew neck tee in supersoft cotton, perfect for…

  • Sequin and appliqué logo
  • 100% cotton
  • Machine washable

Strawberry Split Pink T-Rex Sequin Appliqué T-shirt

£22.00 £8.80

5
(5 reviews)

This 100% cotton T-shirt does all the talking (thanks to a very magical unicorn) and it’s all about the appliqué. With a shimmer of sequins and a glint of gold lurex, this unicorn is ready to gallop off at any moment. Partner with a pair of jeans for a quick getaway and don’t get left behind.

  • Sequin and appliqué logo
  • 100% cotton
  • Machine washable

Strawberry Split Unicorn Unicorn Sequin T-shirt

£22.00 £13.20

4.7
(3 reviews)

They’re the strawberries and cream of Summer shorts. Where would we be without the Chino? We think we’ve found the golden ratio of cotton-to-elastane (so they fit JUST how you want them to). Now in an endless array of sorbet shades.

  • STP: 97% cotton 3% elastane
  • Other colours: 98% cotton 2% elastane
  • Machine washable
  • Fitted through waist and hip with a straight leg
  • Sits below natural waist
  • Front and back pockets
  • Cotton stretch fabric
  • Button fastening at centre front waist with zipped fly
  • Inside leg available in 4"/10cm, 6"/15cm or 9"/23cm

Chino Shorts

£42.50 £21.25

4.7
(271 reviews)

…is super-easy thanks to the envelope neck opening. Each option has colourful animal appliqués that baby will love to look at – one is ivory with a sweet mouse eating strawberries, while the other is sky blue and has colourful turtles on it. Both have flutter details for an extra touch of fun.

  • Standard fit
  • Garment washed for softness
  • Appliqué logo
  • Pretty flutter detail
  • Envelope neck for easy dressing
  • 100% cotton
  • Machine washable

Big Appliqué T-shirt

£16.00 £4.80

5
(1 review)

Strawberries, ducks, flamingos or whales? Bet you can't choose which of our appliqué sets to dress baby in today. Choose from cotton-rich designs in paintbox colours – both the dress and contrast print leggings are as bright and fun as your little one. Pair with big imaginations for days spent…

  • Garment washed for softness
  • Appliqué logo
  • Popper fastening at the back
  • Top 100% cotton
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Appliqué Jersey Dress Set

£28.00 £19.60

2.7
(18 reviews)

…is super-easy thanks to the envelope neck opening. Each option has colourful animal appliqués that baby will love to look at – one is ivory with a sweet mouse eating strawberries, while the other is sky blue and has colourful turtles on it. Both have flutter details for an extra touch of fun.

  • Standard fit
  • Garment washed for softness
  • Appliqué logo
  • Pretty flutter detail
  • Envelope neck for easy dressing
  • 100% cotton
  • Machine washable

Big Appliqué T-shirt

£16.00 £4.80

5
(1 review)
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