heart dress

First things first. This A-line dress is made from supersoft slub cotton, so it's comfortable and relaxed. But more importantly, it's topped with either fluttery flowers or sparkly star-and-heart embroidery. Most importantly of all? It has marvellous fluted sleeves that are custom-made for…

  • 100% cotton
  • Machine washable

Indigo Jersey Hearts Flute-Sleeved Dress

£26.00

( review)

This hotchpotch dress combines the best of both worlds with a ribbed bodice and contrasting pattern skirt, all neatly gathered with a drawstring. Crafted from soft cotton, it also features two pockets – just the thing for stashing treasures.

  • 100% cotton
  • Machine washable

Starboard Blue Camo Hearts Hotchpotch Dress

£26.00

( review)

Forget capes: mini superheroes will get much more done in this dungaree dress. Practical, versatile and comfortable, the piece comes with either embroidered hearts or rainbow pockets. Do up the four functional top buttons and adjustable straps before getting on with saving the day.

  • LDN: 98% cotton 2% polyester
  • LIL: 100% cotton
  • Machine washable

Delphinium Lilac Hearts Button-front Dungaree Dress

£28.00

( review)

…of life – so we’ve added lots of it to this contrast-colour dress. The incredibly lightweight viscose is ideal for swishing through sunlit Sundays, while the drop frill hem makes it even drapier. A choice of intricate prints – hearts or stars – will have everyone ooh-ing and ahh-ing at family…

  • 100% viscose
  • Machine washable

Beam Red Sweet Hearts Frill Sleeve Printed Dress

£32.00

( review)

The perfect everyday dress for exploring, visiting or just relaxing? It’s here. Made from soft jersey this design is stretchy and comfortable and has a total of three pockets for those can't-be-without-them essentials. Turn-back sleeves and a variety of prints mean it's full of fun, too. So, what’s…

  • 100% cotton
  • Machine washable

Elizabethan Blue Stripe/Hearts Fun Jersey Dress

£24.00

( review)

…top has us dizzy with excitement – although that might just be the irresistible urge to twirl its peplum hem. Soft and breathable it's made from sueded cotton and finished with a choice of playful rainbow-stitched designs. Slipping it on adds a tah-dahh-worthy twist to everyday dressing.

  • Embroidered motif
  • 100% cotton
  • Machine washable

Duke Blue Heart Embroidered Frilly Top

£20.00

( review)

The dictionary definition of 'jumpsuit' is: a one-stop outfit, easy to wear and even easier to put on. That translates to more time spent running, climbing and playing outside – and we'd call that a result. This jumpsuit has a double ruffle down the front, a colour-contrasting functional drawstring…

  • Fully functional drawstring adjusts to your child's waist
  • Concealed back zip
  • PRP: 100% cotton
  • GRN: 57% cotton 43% lyocell
  • Machine washable

Khaki Green Sweet Hearts Frilly Woven Jumpsuit

£40.00

( review)

Wear your heart on your pockets in this pinafore dress. The soft fabric and printed lining are gentle on delicate skin, while handy adjustable straps make getting dressed easier and can be altered as your baby grows. Simply pop it on over a body.

  • Length finishes at mid thigh
  • Garment washed for softness
  • Fully lined
  • Shoulder button fastening
  • Side button placket fastening
  • Outer 100% cotton
  • Lining 80% polyester 20% cotton
  • Machine washable

Pocket Cord Dress

£24.00

( review)

Wear your heart on your pockets in this pinafore dress. The soft fabric and printed lining are gentle on delicate skin, while handy adjustable straps make getting dressed easier and can be altered as your baby grows. Simply pop it on over a body.

  • Length finishes at mid thigh
  • Garment washed for softness
  • Fully lined
  • Shoulder button fastening
  • Side button placket fastening
  • Outer 100% cotton
  • Lining 80% polyester 20% cotton
  • Machine washable

Pocket Cord Dress

£24.00

( review)

This playful dress is ready to stripe a pose. The heart patch pocket adds irresistible charm to the layered design, while the two-tiered skirt makes throwing shapes on the dance floor even more fun. The jersey fabric is perfect for everyday wear – so the multiple colour options will really come in…

  • 100% cotton
  • Machine washable

Stripy Jersey Dress

£26.00

( review)

Comfortable, soft and really stretchy, these cotton leggings are the perfect partner for your day's adventure. They love to team up with fun designs in colours that are made to match our tunics and dresses. There's no time to waste – pull them on and go exploring.

  • 92% cotton 8% elastane
  • Machine washable

Elizabethan Blue Stripe/Hearts Fun Leggings

£16.00

( review)

This classic empire-line dress in soft cotton sateen is designed to flatter and skim your curves in all the right places. Its wide neck is effortlessly elegant and, paired with some heels, it'll shift seamlessly from the 9-to-5 to a night on the tiles.

  • Outer 97% cotton 3% elastane
  • Lining 94% polyester 6% elastane
  • Machine washable
  • Semi-fitted shape
  • Empire line
  • Length finishes above knee
  • Cotton stretch fabric
  • Fully lined
  • Concealed back zip

Eden Cluster Heart Diane Dress

£90.00 £45.00

4.7
(25 reviews)

Fall in love with the intricate lace pattern of swooping swallows and hearts, created by our in-house design team. Elegance levels will soar when you pair this date-night-ready dress with some killer heels. The fluted sleeves and keyhole back add an extra flourish of sophistication, while the…

  • Outer 100% polyester
  • Detachable camisole 100% cotton
  • Hand wash or dry clean
  • Relaxed fit
  • Length finishes above knee
  • ¾ length sleeves that flare at the cuffs
  • Comes with detachable camisole slip
  • Button and loop at centre back neck

Brittany Lace Dress

£130.00 £39.00

4
(11 reviews)

What’s not to love about spots, stripes and florals? Our jersey dress is great for playtime in the park and sweet enough for a Sunday roast. This easy-to-wear design has long sleeves to keep arms cosy and pretty heart-shaped pockets that are perfect for stashing treats.

  • 100% cotton
  • Machine washable

Heart Pocket Jersey Dress

£20.00 £16.00

3.6
(13 reviews)

Made from thick, soft fabric, our stripy dress will keep Minis cosy – even when it's a bit nippy outside. There are two heart-shaped pockets on the front (perfect for storing sweets), with a little glitter on the trim. Want more sparkle? Look closely at the cuffs. Thank you, we'll take a bow.

  • Main 77% cotton 23% polyester
  • Rib 70% cotton 27% polyester 2% elastane 1% metallised fibre
  • Neck rib 76% cotton 22% polyester 2% elastane
  • Machine washable

Velour Heart Pocket Tunic

£22.00 £13.20

( review)

There's pockets, and then there's the pockets on this cord pinafore dress. Playful designs make this sleeveless style extra fun: choose between hearts, bunnies or cats. Inside is a pretty floral lining and there's a zip at the back to make getting dressed a breeze. Now, where did those sweets go...?

  • Concealed back zip
  • Outer 100% cotton
  • Lining 80% polyester 20% cotton
  • Machine washable

Rose Pink Hearts Novelty Pocket Cord Pinafore

£32.00 £22.40

( review)

We travelled far and wide to gather the softest yarn for this cashmere-blend dress. It has a nostalgic ruffle around the yoke and pointelle stitched heart details. We couldn't resist adding a sprinkle of sparkle, too – 'tis the season, after all. Long day out? With two buttons on the shoulder, it's…

  • 42% cotton 31% viscose 22% polyamide 5% cashmere
  • Machine washable

Frill Knitted Dress

£33.00 £16.50

( review)

We travelled far and wide to gather the softest yarn for this cashmere-blend dress. It has a nostalgic ruffle around the yoke and pointelle stitched heart details. We couldn't resist adding a sprinkle of sparkle, too – 'tis the season, after all. Long day out? With two buttons on the shoulder, it's…

  • 42% cotton 31% viscose 22% polyamide 5% cashmere
  • Machine washable

Frill Knitted Dress

£33.00 £16.50

( review)

A scattering of embroidered flowers, hearts and castles across the hem and shoulders of this brushed cotton dress give it a magical fairytale feel. With elasticated sleeves for comfort and buttons down the back, changes are quicker than the wave of a wand. It's even machine washable – isn't that a…

  • Garment washed for softness
  • Fully lined
  • Centre back button opening
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Embroidered Smock Dress

£28.00 £14.00

( review)

A scattering of embroidered flowers, hearts and castles across the hem and shoulders of this brushed cotton dress give it a magical fairytale feel. With elasticated sleeves for comfort and buttons down the back, changes are quicker than the wave of a wand. It's even machine washable – isn't that a…

  • Garment washed for softness
  • Fully lined
  • Centre back button opening
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Embroidered Smock Dress

£28.00 £14.00

( review)

No need to shiver in your party dress – slip on this faux fur gilet when there's a chill in the air. It's luxuriously soft and huggably warm with a pretty print on the lining and a star or heart logo on the back. This fuzzy bodywarmer works just as well with casual T-shirts on a woodland walk.

  • Appliqué logo
  • Faux fur outer 100% polyester
  • Lining 100% cotton
  • Machine washable

Party Gilet

£32.00 £16.00

( review)
>