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Whale Towel

Dry off and get straight back to adventuring with this clever, soft towelling dress. Appliqué details mean there's no need for costume changes between the pool and the dinner table.

  • Body 84% cotton 16% polyester
  • Hood lining 100% cotton
  • Machine washable

Appliqué Towelling Beach Dress

£30.00

4.3
(12 reviews)

This appliqué blue whale has come from the mysterious deep ocean to swim all the way around this fun kaftan. We’ve added pretty smocking to the neckline and cuff in bright thread to match the big fish’s splash – time for a deep-sea adventure.

  • 100% cotton
  • Machine washable

Whale Appliqué Kaftan

£26.00

Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers.

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Machine washable

Lavender Purple/Ivory Whale Fun Detail Swimsuit

£20.00

3.7
(45 reviews)

Strawberries, ducks, flamingos or whales? Bet you can't choose which of our appliqué sets to dress baby in today. Choose from cotton-rich designs in paintbox colours – both the dress and contrast print leggings are as bright and fun as your little one. Pair with big imaginations for days spent…

  • Garment washed for softness
  • Appliqué logo
  • Popper fastening at the back
  • Top 100% cotton
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Ivory/Provence Pink Whale Appliqué Jersey Dress Set

£28.00

2.7
(18 reviews)

Dressing for the beach couldn't be easier with our seaside-themed appliqué T-shirts in 100% cotton. There are friendly whales, a fluttering octopus or a camper van with 3D flaps. And they all come with clever concealed poppers for swift coastline costume changes if the water proves a little too…

  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Zest/Camper Blue Whale Seaside Appliqué T-shirt

£16.00

Wave goodbye to boring beachwear with this lively two-piece surf suit. Playful printed tops and colourful bottoms create vibrant looks that hip young surfers (well, paddlers) will love. A high neck provides protection from the sun's rays.

  • 80% polyamide 20% elastane
  • Machine washable
  • Provides sun protection, conforms to EN 13758-2 UPF 40+

Lavender Purple/Ivory Whale Sea Explorer Surf Suit

£30.00

4.4
(17 reviews)

That’s a wrap! When it’s time to (finally) come out of the water, get cosy in our beach dress. The soft towelling material is just as comfortable as your favourite dressing gown, and the hood is perfect for drying sea salt curls.

  • Main 83% cotton 17% polyester
  • Hood lining 100% cotton
  • Machine washable

Towelling Beach Dress

£28.00

4.5
(13 reviews)

That’s a wrap! When it’s time to (finally) come out of the water, get cosy in our beach dress. The soft towelling material is just as comfortable as your favourite dressing gown, and the hood is perfect for drying sea salt curls.

  • Body 84% cotton 16% polyester
  • Hood lining 100% cotton
  • Machine washable

Towelling Beach Dress

£28.00

4.7
(9 reviews)

What’s wet and scary, but also supersoft? Little ones wearing this dino-themed towel, of course! The cotton-rich blend ups the snuggle factor (and makes getting dry a breeze), while the bright print is perfect for the beach or around the pool. Match it with our swimwear to complete the set.

  • Main 100% cotton
  • Machine washable

Beach Towel

£20.00

4.7
(3 reviews)

Treat little mermaids to a pretty way to dry off after a day of splashing around. The super-soft 100% cotton might just tempt them out of the water that little bit quicker (you can thank us later). Match with our swimwear for a coordinated set.

  • 100% cotton
  • Machine washable

Beach Towel

£20.00

4.3
(4 reviews)

Our towelling dress is just the thing to keep the goose bumps at bay in between swimming sessions. With a floral lining and pompom trim, it’s as pretty as it is snug. There’s even a hood for extra toastiness and two pockets for stashing away beach shells.

  • Body 85% cotton 15% polyester, Hood lining 100% cotton
  • Machine washable

Stripy Towelling Dress

£32.00

4.7
(3 reviews)

Wrap your little one in this absorbent, 100% organically grown cotton towel for post-bath cuddles. It's warm and soft, keeping them cosy while they dry off. For a bit of fun, we've finished it with playful prints and ears on the hood. And it comes in its own bag, so it makes an ideal present.

  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Comes in a drawstring bag
  • 100% cotton
  • Machine washable

Supersoft Hooded Towel

£24.00

Wrap your little one in this absorbent, 100% organically grown cotton towel for post-bath cuddles. It's warm and soft, keeping them cosy while they dry off. For a bit of fun, we've finished it with playful prints and ears on the hood. And it comes in its own bag, so it makes an ideal present.

  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Comes in a drawstring bag
  • 100% cotton
  • Machine washable

Supersoft Hooded Towel

£24.00

Cuddle up at bath time with this hooded towel. It's made from 100% organically grown cotton that's super absorbent to get your little one dry extra quickly and has the added bonus of mini bear ears. It comes packed in a bag so it also makes an adorable present.

  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Comes in a drawstring bag
  • 100% cotton
  • Machine washable

Supersoft Hooded Towel

£24.00

5
(1 review)

Cuddle up at bath time with this hooded towel. It's made from 100% organically grown cotton that's super absorbent to get your little one dry extra quickly and has the added bonus of mini bear ears. It comes packed in a bag so it also makes an adorable present.

  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Comes in a drawstring bag
  • 100% cotton
  • Machine washable

Supersoft Hooded Towel

£24.00

5
(1 review)

Brrrr... Is there anything colder than running out of the sea? Before the shivers get you, reach for this cosy towelling top. We've designed it to keep you feeling warm and looking cool.

  • 85% cotton 15% polyester
  • Machine washable

Towelling Sweatshirt

£28.00

5
(4 reviews)

Ahoy there, shipmates. With our supersoft towelling shorts, who knows what seafaring adventures await? The sailor stripes are bright and bold, while a contrasting red pocket trim and functional drawstring add an extra splash of colour for sunny days on the deck. They're even machine washable (you…

  • Fully functional drawstring adjusts to your child's waist
  • 78% cotton 22% polyester
  • Machine washable

Towelling Shorts

£14.00

Get ready to feel seriously cosy after splashing about in the sea – simply pull on these soft towelling shorts and you'll be running about on dry land in no time. The contrasting colour pockets are perfect for storing all your most skimmable stones.

  • Above knee length
  • Elasticated waist with a drawcord fastening
  • Front pockets
  • Back patch pocket
  • 84% cotton 16% polyester
  • Machine washable

Towelling Shorts

£18.00

5
(2 reviews)

Ahoy there, shipmates. With our supersoft towelling shorts, who knows what seafaring adventures await? The sailor stripes are bright and bold, while a contrasting red pocket trim and functional drawstring add an extra splash of colour for sunny days on the deck. They're even machine washable (you…

  • Fully functional drawstring adjusts to your child's waist
  • 78% cotton 22% polyester
  • Machine washable

Towelling Shorts

£14.00

When it's time for a break from the water (and maybe an ice-cream) keep off the chills with our soft towelling poncho. This seaside essential in 100% cotton is easy to throw on and easy to throw in the wash. We’ve even added a hood to keep you extra-cosy.

  • 100% cotton
  • Machine washable

Towelling Poncho

£26.00

4
(4 reviews)

Drying off doesn't need to get in the way of seaside adventures. Chuck on this towelling robe after a splash in the sea and it'll soak up water like magic. It's comfortable enough for running around the beach, while the long sleeves and hood keep things cosy.

  • Main 84% cotton 16% polyester
  • Hood lining 100% cotton
  • Machine washable

Towelling Throw-on

£28.00

4.4
(25 reviews)

When it's time for a break from the water (and maybe an ice-cream) keep off the chills with our soft towelling poncho. This seaside essential in 100% cotton is easy to throw on and easy to throw in the wash. We’ve even added a hood to keep things extra-cosy.

  • 100% cotton
  • Machine washable

Towelling Poncho

£26.00

4.6
(7 reviews)

Instead of covering your legs with sand to keep warm after a swim, pull on these soft towelling sweatpants and feel nice and toasty in no time. These holiday essentials are finished with fun prints and stripes, so you can wear them on beach walks too.

  • Relaxed fit
  • Elasticated waist with functional drawstring
  • Front pockets
  • Back patch pocket
  • 84% cotton 16% polyester
  • Machine washable

Towelling Sweatpants

£26.00

The only downside to these sweatpants is that you might (occasionally) have to take them off. Their supersoft, super-stripy cotton towelling fabric makes them extra comfortable to wear. We’ve even added pockets, so you can store all of your most important treasures.

  • Elasticated waist with functional drawstring
  • Main 82% cotton 18% polyester
  • Waistband 77% cotton 21% polyester 2% elastane
  • Machine washable

Towelling Sweatpants

£26.00

5
(2 reviews)

All splashed out from playing in the sea? Wrap them up in this soft towelling poncho. With a hood to keep things cosy and a sea-worthy print, it's just as special as an ice cream sundae with a cherry on top.

  • Body 84% cotton 16% polyester, Hood lining 100% cotton
  • Machine washable

Towelling Poncho

£26.00

5
(4 reviews)

Ahoy there! Little captains will be dreaming of the high seas in this cosy striped romper. Poppers on the inside legs and front are ideally placed for speedy changes. It's beautifully detailed with a little pocket and collar, too, making it a perfect present for sailors.

  • Front and inside leg popper fastening
  • 78% cotton 22% polyester
  • Machine washable

Towelling Romper

£22.00

Ahoy there! Little captains will be dreaming of the high seas in this cosy striped romper. Poppers on the inside legs and front are ideally placed for speedy changes. It's beautifully detailed with a little pocket and collar, too, making it a perfect present for sailors.

  • Front and inside leg popper fastening
  • 78% cotton 22% polyester
  • Machine washable

Towelling Romper

£22.00

When the sun takes his hat off, adventures can carry on – just slip on this light but cosy towelling hoodie with appliqué detailing. Kangaroo pockets will keep little hands cosy too (and sweeties safe).

  • Appliqué logo
  • Main 82% cotton 18% polyester
  • Hood lining 100% cotton
  • Machine washable

Towelling Zip-up Hoodie

£28.00 £19.60

5
(9 reviews)

Our soft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front, it's a doddle to put on and will get your baby feeling nice and cosy in no time.

  • BLU option only: Poppers have been removed from the side seam because of the applique technique
  • Main 82% cotton 18% polyester
  • Lining 100% cotton
  • Machine washable

Animal Towelling Throw-on

£24.00

5
(1 review)

Our soft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front, it's a doddle to put on and will get your baby feeling nice and cosy in no time.

  • STR option only: Poppers are removed from the side seams because of the appliqué technique
  • Main 82% cotton 18% polyester
  • Hood lining 100% cotton
  • Machine washable

Novelty Towelling Throw-on

£24.00

5
(1 review)

The beach just got even better. Pull this comfortable towelling hoodie on when you come running out of the sea for the ultimate cosy feeling. We've added colour pop zips and trims for fun, as well as a roomy kangaroo pocket for stashing goggles, shells and snacks.

  • 85% cotton 15% polyester
  • Machine washable

Towelling Zip-up Hoodie

£28.00

5
(2 reviews)

Our soft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front, it's a doddle to put on and will get your baby feeling nice and cosy in no time.

  • BLU option only: Poppers have been removed from the side seam because of the applique technique
  • Main 82% cotton 18% polyester
  • Lining 100% cotton
  • Machine washable

Animal Towelling Throw-on

£24.00

5
(1 review)

Bright patterns, soft towelling fabric and an easy-to-pull-on style: these shorts are perfect for wearing to the beach. There's even a pair of pockets on the back for keeping ice-cream money handy. They're made for seaside splashing (and waterfights at home).

  • Elasticated waist with functional drawstring
  • 82% cotton 18% elastane
  • Machine washable

Adventure Towelling Shorts

£18.00

4.8
(11 reviews)

Our absorbent towelling shorts are ideal for slipping on after a dip in the sea. We've added contrast stripes and fun pompoms, as well as an elasticated waistband for the ultimate stretch. Not only are they soft and comfortable but they're quick-dry, too.

  • Elasticated waist with functional drawstring
  • Main 82% cotton 18% polyester
  • Rib 79% cotton 19% polyester 2% elastane
  • Machine washable

Towelling Beach Shorts

£20.00

2
(1 review)

Our soft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front, it's a doddle to put on and will get your baby feeling nice and cosy in no time.

  • STR option only: Poppers are removed from the side seams because of the appliqué technique
  • Main 82% cotton 18% polyester
  • Hood lining 100% cotton
  • Machine washable

Novelty Towelling Throw-on

£24.00

5
(1 review)

Our T-shirts take little sailors on journeys to the high seas. Big appliqué prints feature a ship on foamy waves, a whale swimming on hotchpotch stripes and a patchwork rabbit for adventures on dry land. All three designs are ready to set sail with soft 100% cotton, short breezy sleeves and a…

  • Appliqué logo
  • 100% cotton
  • Machine washable

Patchwork Appliqué T-shirt

£20.00

5
(5 reviews)

Our Breton tops do love to be beside the seaside. Boat necks and nautical stripes get a pop of colour with neon embroidery. Mermaids and whales swim on the stripes, while a mischievous dog looks like he’s about to run away with the circus.

  • Appliqué logo
  • 99% cotton 1% polyester
  • Machine washable

Jolly Fun Breton

£20.00

4.4
(9 reviews)

This two-pack of 100% organically grown cotton bibs keep clothes protected from little dribbles and spills – perfect during teething. Absorbent towelling on the back is designed for cleaning mucky faces. And they come packaged in a drawstring bag to make a useful present.

  • Comes in a self fabric drawstring bag
  • Popper fastening
  • Outer 100% cotton
  • Reverse 85% cotton 15% polyester
  • Machine washable

2 Pack Seals Dribble Bibs

£14.00

5
(1 review)

Stay on top of dribbles with this two-pack of 100% organically grown cotton bibs – when one's in the wash you'll still have the other to hand. Absorbent towelling on the back makes it easier to wipe little faces clean, and the bibs come with a special bag to make them a perfect present.

  • Comes in a self fabric drawstring bag
  • Popper fastening
  • Outer 100% cotton
  • Reverse 85% cotton 15% polyester
  • Machine washable

2 Pack Dribble Bibs

£14.00

5
(1 review)

This two-pack of 100% organically grown cotton bibs keep clothes protected from little dribbles and spills – perfect during teething. Absorbent towelling on the back is designed for cleaning mucky faces. And they come packaged in a drawstring bag to make a useful present.

  • Comes in a self fabric drawstring bag
  • Popper fastening
  • Outer 100% cotton
  • Reverse 85% cotton 15% polyester
  • Machine washable

2 Pack Seals Dribble Bibs

£14.00

5
(1 review)

Stay on top of dribbles with this two-pack of 100% organically grown cotton bibs – when one's in the wash you'll still have the other to hand. Absorbent towelling on the back makes it easier to wipe little faces clean, and the bibs come with a special bag to make them a perfect present.

  • Comes in a self fabric drawstring bag
  • Popper fastening
  • Outer 100% cotton
  • Reverse 85% cotton 15% polyester
  • Machine washable

2 Pack Dribble Bibs

£14.00

5
(1 review)

Munching giraffe, snappy alligator and wandering whale… our colourful appliqué animals are as active as your little one. Each T-shirt comes in supersoft 100% cotton with concealed poppers on the shoulder for easy dressing and of course they’re machine washable.

  • Garment washed for softness
  • 3D detail
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Novelty T-shirt

£16.00

5
(5 reviews)

Munching giraffe, snappy alligator and wandering whale… our colourful appliqué animals are as active as your little one. Each T-shirt comes in supersoft 100% cotton with concealed poppers on the shoulder for easy dressing and of course they’re machine washable.

  • Garment washed for softness
  • 3D detail
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Novelty T-shirt

£16.00

5
(5 reviews)

…a deep breath – it's time for a dive under the sea. Our soft jersey romper is covered in a cheerful print featuring everything from starfish to whales, and finished with a bright, contrasting rib around the neck. Changing is a breeze thanks to poppers at the shoulder and around the gusset. Now,…

  • Garment washed for softness
  • Inside leg popper fastening
  • 100% cotton
  • Machine washable

Under The Sea Jersey Romper

£18.00

…a deep breath – it's time for a dive under the sea. Our soft jersey romper is covered in a cheerful print featuring everything from starfish to whales, and finished with a bright, contrasting rib around the neck. Changing is a breeze thanks to poppers at the shoulder and around the gusset. Now,…

  • Garment washed for softness
  • Inside leg popper fastening
  • 100% cotton
  • Machine washable

Under The Sea Jersey Romper

£18.00

Strawberries, ducks, flamingos or whales? Bet you can't choose which of our appliqué sets to dress baby in today. Choose from cotton-rich designs in paintbox colours – both the dress and contrast print leggings are as bright and fun as your little one. Pair with big imaginations for days spent…

  • Garment washed for softness
  • Appliqué logo
  • Popper fastening at the back
  • Top 100% cotton
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Appliqué Jersey Dress Set

£28.00

2.7
(18 reviews)

Dressing for the beach couldn't be easier with our seaside-themed appliqué T-shirts in 100% cotton. There are friendly whales, a fluttering octopus or a camper van with 3D flaps. And they all come with clever concealed poppers for swift coastline costume changes if the water proves a little too…

  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Seaside Appliqué T-shirt

£16.00

Soak up the rays in style with our scallop-detail bikini top. It's got adjustable straps, a fixed back clasp and lightly supportive cups. The delicate embellishment at the neckline and gold metal trim means you're ready for that *towel drop* moment.

  • Outer 80% polyamide 20% elastane, Lining 100% polyester
  • Machine washable
  • Lightly padded fixed cups for a smooth shape
  • Triangle cup shape offers light bust support
  • Adjustable straps
  • Fixed clasp back fastening
  • Gold metal trims
  • Contrast scallop detail at neckline

Palermo Bikini Top

£35.00

5
(2 reviews)

Make sure playdates are a whale of a time in this 100% cotton long-sleeved play set. The corduroy bottoms have a drawcord and snug elasticated cuffs, while an appliqué whale’s tail sneaks into a large, toy-ready pocket on the top. There are handy poppers on the shoulders for when you're a hurry…

  • Garment washed for softness
  • Fully functional drawstring adjusts to your child's waist
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Ecru/Beacon Blue Whale Fun Pocket Play Set

£33.00 £29.70

Our T-shirts take little sailors on journeys to the high seas. Big appliqué prints feature a ship on foamy waves, a whale swimming on hotchpotch stripes and a patchwork rabbit for adventures on dry land. All three designs are ready to set sail with soft 100% cotton, short breezy sleeves and a…

  • Appliqué logo
  • 100% cotton
  • Machine washable

Provence Dusty Pink Whale Patchwork Appliqué T-shirt

£20.00 £14.00

5
(5 reviews)

Bright patterns, soft towelling fabric and an easy-to-pull-on style: these shorts are perfect for wearing to the beach. There's even a pocket on the back for keeping your ice cream money handy. They're made for seaside splashing (and waterfights at home, too).

  • Elasticated waist with functional drawstring
  • 82% cotton 18% elastane
  • Machine washable

Adventure Towelling Shorts

£18.00 £11.70

4.9
(27 reviews)

Bright patterns, soft towelling fabric and an easy-to-pull-on style: these shorts are perfect for wearing to the beach. There's even a pair of pockets on the back for keeping ice-cream money handy. They're made for seaside splashing (and waterfights at home).

  • Elasticated waist with functional drawstring
  • 82% cotton 18% elastane
  • Machine washable

Adventure Towelling Shorts

£18.00 £12.60

4.8
(11 reviews)

Make sure playdates are a whale of a time in this 100% cotton long-sleeved play set. The corduroy bottoms have a drawcord and snug elasticated cuffs, while an appliqué whale’s tail sneaks into a large, toy-ready pocket on the top. There are handy poppers on the shoulders for when you're a hurry…

  • Garment washed for softness
  • Fully functional drawstring adjusts to your child's waist
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Fun Pocket Play Set

£33.00 £29.70

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