Wave

Who doesn’t love a shirt dress? This modern classic combines short sleeves, a tie waist and a full, flared skirt to deliver a casual-chic effect in one simple piece. Yes, it is exactly what your wardrobe needs.

  • 97% cotton 3% elastane
  • Machine washable
  • Flattering shape through bust and waist leading to a gentle A-line shape
  • Length finishes just below knee
  • Short sleeves
  • Functional cuff
  • Functional front placket

Ivory and Happy, Starry Wave Anastasia Shirt Dress

£80.00

( review)

Three, two, one, cannonball. Get set for a day of splashing with the bright, cheerful prints on our supersoft bathing shorts. The elasticated waist and drawstring make them a doddle to pull on (and keep on when performing ambitious jumps).

  • Main 100% polyester
  • Lining 100% polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Duke Painted Wave Bathers

£16.00

( review)

Crafted from clever lightweight fabric, these swimshorts dry in minutes, so you can take a dip and hit the boardwalk straight after. The mesh lining is made for comfort and we've added a functional drawcord, internal coin pocket and key loop. Choose from our range of prints designed in-house for a…

  • Elasticated drawstring waist
  • Machine washable
  • Main 100% polyamide
  • Mesh 95% polyamide 5% elastane
  • Side pockets
  • Inside leg 6" / 15cm

Navy Blue Wave Swimshorts

£40.00 £16.00

2.3
(3 reviews)

This classic shirt works as hard as you do. It's crafted from 100% tightly woven cotton with a soft, peached finish that keeps a smart structure all day long, from your morning coffee to the dash for the train home. We've perfected our regular fit with a relaxed shape that's slightly tailored for a…

  • Cotton poplin fabric
  • Garment washed for softness
  • Contrast trim at back neck
  • Bottom buttonhole in contrast thread
  • Single cuff with two button fastening
  • Lapped side seams
  • Soft cutaway collar
  • Regular fit
  • Full length sleeves
  • Machine washable
  • 100% cotton

Blue Wave Clip Dot Poplin Pattern Shirt

£50.00 £30.00

4
(1 review)

A fan of skirts and chinos? This A-line design combines both. Made from supersoft cotton, it has a touch of elastane for stretch. A generous helping of stitch detailing adds a smart touch to the seams and waistband.

  • MDN: 100% cotton
  • Other colours: 97% cotton 3% elastane
  • Machine washable
  • Fitted straight shape
  • Sits below natural waist
  • Length finishes above knee
  • Front patch pockets
  • Exposed back zip

Cobalt, Starry Wave Helena Chino Skirt

£50.00

( review)

The structured cut of this slim-fit shirt makes it the perfect accompaniment to smart tailored trousers. What's more, the tightly-woven cotton will hold its shape, no matter how manic your day gets. Based on our bestselling Architect Shirt we've given this classic style a choice of discreet designs…

  • Garment washed for softness
  • Single cuff with two button fastening
  • Non button-down collar
  • Lapped side seams
  • Slim fit
  • Full length sleeves
  • Machine washable
  • 100% cotton

Blue Wave Clip Dot Slim Fit Poplin Pattern Shirt

£50.00 £30.00

3
(2 reviews)

Wave goodbye to cold fingers with these softer-than-soft, rainbow-stripe gloves. Walking to school (boo) or running around the park (yay), little hands will be kept toasty – and sparkly too – thanks to the glittery metallic thread. We'll wave hello to that.

  • 100% acrylic
  • Machine washable

Rainbow Gloves

£12.00

( review)

Wave goodbye to boring beachwear with this lively two-piece surf suit. Playful printed tops and colourful bottoms create vibrant looks that hip young surfers (well, paddlers) will love. A high neck provides protection from the sun's rays.

  • BBL, IND and GRN: top 80% polyamide 20% elastane
  • 80% polyamide 20% elastane
  • PNK: top 82% polyester 18% elastane
  • Shorts 80% polyamide 20% elastane
  • Machine washable
  • Provides sun protection, conforms to EN 13758-2 UPF 40+

Sun Protective Surf Set

£30.00

( review)

…embroidered flowers, hearts and castles across the hem and shoulders of this brushed cotton dress give it a magical fairytale feel. With elasticated sleeves for comfort and buttons down the back, changes are quicker than the wave of a wand. It's even machine washable – isn't that a wish come true?

  • Garment washed for softness
  • Fully lined
  • Centre back button opening
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Embroidered Smock Dress

£26.00 £18.20

( review)

Catch a wave (or five) in these bright surf shorts. With seaside-ready prints and colours, they're perfect for days on the sand – and the elasticated waistband means they're super comfortable too. We’ve added a handy back pocket for shells, starfish and other beachy finds.

  • Main 100% polyester
  • Lining 100% polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Surf Shorts

£20.00

( review)

Christmas is a magical time and this soft, cotton T-shirt is no exception with its festive foil print. Wave a hand across the sequins, say the magic word (hint: it's the name of everyone's favourite reindeer) and ta-da, the colours change – no wand required.

  • 100% cotton, exclusive of decoration
  • Double-sided sequins that can be swiped to change colour
  • Sequin logo
  • Printed logo
  • Machine washable

Festive Sequin T-shirt

£22.00

( review)

…embroidered flowers, hearts and castles across the hem and shoulders of this brushed cotton dress give it a magical fairytale feel. With elasticated sleeves for comfort and buttons down the back, changes are quicker than the wave of a wand. It's even machine washable – isn't that a wish come true?

  • Garment washed for softness
  • Fully lined
  • Centre back button opening
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Embroidered Smock Dress

£28.00 £19.60

( review)

Windbreakers, deckchairs, ice lollies, this bikini set... ALL the best seaside essentials are striped. Made up of stripy bottoms with a contrast-colour crop top, this no-fuss swimwear is easy to pull on when ocean bound. It's finished with a button front for an extra wave of detail.

  • Outer 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Stripy Bikini Set

£22.00

( review)

What do cotton tops do during winter? They have a super-sparkly seasonal makeover, that's what. The centrepiece is the fun, festive motif, which is outlined with a satin stitch. Wave a hand over the design to see the sequins change colour. It's even machine washable – now, that's what we call magic.

  • Double sided sequins that can be swiped to change colour
  • Sequin logo
  • 100% cotton
  • Machine washable

Colour-change Festive T-shirt

£20.00

( review)

Wave bye-bye to plain knitwear and say hello to our eye-catching colourblock jumper. We've given it a hint of cashmere for irresistable softness, with pops of bright shades or bold contrasting hues to add interest to understated outfits. The oversized shape is extra comfortable and just the right…

  • 47% wool 38% viscose 10% polyamide 5% cashmere
  • Hand wash or dry clean
  • Dropped shoulder for an oversized fit
  • Length finishes at low hip
  • Full length sleeves

Lowick Jumper

£80.00

( review)

Catch a wave (or five) in these bright surf shorts. With seaside-ready prints and colours, they're perfect for days on the sand – and the elasticated waistband means they're super comfortable, too. We’ve added a handy back pocket for shells, starfish and other beachy finds.

  • Fabric provides sun protection UPF 50+
  • Main 100% polyester
  • Lining 100% polyester
  • Machine washable

Surf Shorts

£18.00 £12.60

5
(2 reviews)

…This knitted jumper is finished with ribbed detailing on the neck, hem and cuffs for a snug fit, but it's the trick that makes it extra special. A wave of the hand is all it takes to turn the glittering green Christmas tree on the front into a shimmering silver one. Now, if only we could do the same…

  • 37% viscose 23% polyamide 18% cotton 18% wool 4% cashmere
  • Machine washable

Colour-change Tree Jumper

£40.00

( review)

It's easy to zip through the waves like a fish in these sleek trunks. This streamlined design with an elasticated waist features a pop of colour on the drawstring. The fabric provides UPF 50+ protection, so all you need to focus on is smashing the world cannonballing record.

  • Fabric provides sun protection UPF 50+
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Swim Trunks

£12.00

4.9
(13 reviews)

Zip through the waves like a fish in these sleek trunks. This streamlined design with an elasticated waist features a pop of colour on the drawstring. The easy style means all you need to focus on is smashing the world cannonballing record.

  • Outer 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Swim Trunks

£12.00

( review)

Our rash vest is just what you need when braving the waves with the wind in your hair. The clever fabric provides sun-safe protection, which means you can snorkel, surf or swim until your fingers get pruney. And with neon colour-pops, you won’t go unnoticed.

  • 80% polyamide 20% elastane
  • Machine washable
  • Provides sun protection, conforms to EN 13758-2 UPF 40+

Logo Rash Vest

£22.00

( review)

Spend afternoons collecting shells on the beach or jumping through waves in our fun printed swimsuit. Budding swimmers will love our easy-to-wear style – it's sure to stand out in colours as bright as the sun. The contrasting cross-back straps will keep it secure and comfortable no matter the…

  • Fabric provides sun protection UPF 50+
  • Styling includes adjustible straps
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Machine washable

Colourful Printed Swimsuit

£20.00

4.3
(4 reviews)

Is your little surfer ready for the waves? Our soft and comfortable surf suit is made from UPF 40 fabric to protect their skin and the zip at the back makes for hassle-free changes. Ready, set, paddle.

  • Fabric provides sun protection UPF 50+
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Pretty Surf Suit

£26.00 £18.20

5
(6 reviews)

Is your little surfer ready for the waves? Our soft and comfortable surf suit is made from UPF 40 fabric to protect their skin and the zip at the back makes for hassle-free changes. Ready, set, paddle.

  • Fabric provides sun protection UPF 50+
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Pretty Surf Suit

£26.00 £18.20

5
(6 reviews)

What's colourful, smiley and ready to jump some waves? Your little one in this bright gingham swimsuit, of course. Baby will love the pretty ruffles and delicate seersucker texture. You'll love the elasticated, easy-change fit. It's sand angel (i.e washing machine) friendly, too. Happy splashing.

  • Fabric provides sun protection UPF 50+
  • 49% polyester 44% polyamide 7% elastane
  • Lining 100% polyester

Frilled Seersucker Swimsuit

£16.00 £11.20

5
(1 review)

…to be prepared for. This sleepsuit looks the part with sweet corgi embroidery and piping along the Peter Pan collar. What’s more, it’s designed in Britain and made of strokably soft suede and organically-grown cotton. It's easy to change with popper fastenings, too. Now just to learn the royal wave…

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Integral scratch mitts up to 0-3m
  • Hidden contrast popper makes dressing simple
  • Anti-slip spots on soles of feet on sizes 9-12m and above
  • Smocking detail at front
  • Back popper placket opening
  • Popper opening at crotch
  • 100% cotton
  • Machine washable
  • Keep away from fire

Corgis Sleepsuit

£24.00

3
(2 reviews)

These casual board shorts, with their adjustable contrasting waistband and bold prints, are raring to hit the waves. They're now a bit shorter so they sit on the knee but are still supersoft and easy to pull on. Race you to the water.

  • Main 100% polyester
  • Lining 100% polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Board Shorts

£28.00

( review)

Surf's up. This swimsuit is ready to catch all the waves. Its high neckline is designed to keep out the chill and the easy-on zip's handy if a quick costume change is needed. Long sleeves mean extra coverage when splashing about in the sea.

  • Outer 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Stripy Long-sleeved Swimsuit

£22.00

( review)

Grab that boogie board, it's time to ride those waves. The eye-popping print and contrasting piping on our surfsuit top will have pro surfers turning green with envy. Three-quarter length sleeves and a mock turtle neck keep the ocean chill out. We've swapped the shorts for bikini bottoms for extra…

  • Fabric provides sun protection UPF 50+
  • Top 80% polyamide 20% elastane
  • Pant outer 80% polyamide 20% elastane
  • Pant lining 100% polyester
  • Machine washable

Printed Surf Set

£30.00

4.8
(4 reviews)

…to be prepared for. This sleepsuit looks the part with sweet corgi embroidery and piping along the Peter Pan collar. What’s more, it’s designed in Britain and made of strokably soft suede and organically-grown cotton. It's easy to change with popper fastenings, too. Now just to learn the royal wave…

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Integral scratch mitts up to 0-3m
  • Hidden contrast popper makes dressing simple
  • Anti-slip spots on soles of feet on sizes 9-12m and above
  • Smocking detail at front
  • Back popper placket opening
  • Popper opening at crotch
  • 100% cotton
  • Machine washable
  • Keep away from fire

Corgis Sleepsuit

£24.00

3
(2 reviews)

Make a break for the water in this wave-inspired bikini. It comes in cup-sizes and has adjustable straps for a made-to-measure fit. The design has side boning and underwire for that all-important support so when the surf’s up, you’ll be set.

  • TUR and NAV: outer 80% polyamide 20% elastane, trim 82% polyester 18% elastane, lining 84% polyamide 16% elastane
  • Other colours: outer 80% polyamide 20% elastane, lining 84% polyamide 16% elastane
  • Machine washable
  • Bra cup sized for a closer fit
  • Adjustable straps
  • Fixed clasp back fastening
  • Built in underwire and side boning for support
  • Moulded cups for a smooth shape

Milos Cup-size Bikini Top

£38.00

( review)

If you’re more wave-warrior than sun-worshipper, we’ve got just the thing. These sporty shorts are made from stretchy and comfortable swim fabric with built-in briefs. The flattering shape, slim waistband and piping detail keep them looking feminine (even if you're falling in backwards).

  • TUR: outer 80% polyamide 20% elastane, trim 82% polyamide 18% elastane, lining 100% polyester
  • Other colours: outer 80% polyamide 20% elastane, lining 100% polyester
  • Machine washable
  • Full short coverage
  • Built-in brief

Piping Swim Shorts

£30.00

( review)

What's colourful, smiley and ready to jump some waves? Your little one in this bright gingham swimsuit, of course. Baby will love the pretty ruffles and delicate seersucker texture. You'll love the elasticated, easy-change fit. It's sand angel (i.e washing machine) friendly, too. Happy splashing.

  • Fabric provides sun protection UPF 50+
  • 49% polyester 44% polyamide 7% elastane
  • Lining 100% polyester

Frilled Seersucker Swimsuit

£18.00 £12.60

5
(1 review)

If you’re more wave-warrior than sun-worshipper, we’ve got just the thing. These sporty shorts are made from stretchy and comfortable swim fabric with built-in briefs. The flattering shape and slim waistband keep them feminine (even if you're falling in backwards).

  • Outer 80% polyamide 20% elastane, Lining 100% polyester
  • Machine washable
  • Full short coverage
  • Built-in brief

Swim Shorts

£30.00 £24.00

4.4
(15 reviews)

Collecting seashells, jumping waves, building sandcastles... Our vibrant tankini can keep up with all summertime adventures. With a strappy top and contrasting waistband, this relaxed style is as comfortable as it is colourful. Choose between our bold rainbow design or surfer girl print, and dive on…

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane, Body lining 100% polyester, Pant outer 80% polyamide 20% elastane, Pant lining 100% polyester
  • Machine washable

Multi Rainbow Wave Tankini Swimsuit

£26.00 £18.20

4.3
(3 reviews)

Prepare for fun with our action-packed tees in 100% cotton. The bright appliqué motifs feature Sprout the dog catching a rainbow wave or an airplane leaving trails in the sky – sure to raise smiles when the sun's out. Whatever the day brings – be it exploring rock pools or roaming the woods –…

  • Appliqué logo
  • 100% cotton
  • Machine washable

Action Appliqué T-shirt

£18.00 £9.00

( review)

It's easy to zip through the waves like a fish in these sleek trunks. This streamlined design with an elasticated waist features a pop of colour on the drawstring. The fabric provides UPF 50+ protection, so all you need to focus on is smashing the world cannonballing record.

  • Fabric provides sun protection UPF 50+
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Swim Trunks

£12.00 £9.60

4.9
(13 reviews)

Our rash vest is just what you need when braving the waves with the wind in your hair. The clever fabric provides UPF 40 protection, which means you can snorkel, surf or swim until your fingers get pruney. And with neon colour-pops, you won’t go unnoticed.

  • 80% polyamide 20% elastane
  • Machine washable

Logo Rash Vest

£20.00 £10.00

5
(5 reviews)

These board shorts are cut long, so once you've finished hitting the waves you can pair them with a tee to stroll around town. They're crafted from a soft blend of cotton and nylon and we’ve added a drawcord waistband with zip fly and popper fastening for a secure but smart finish.

  • Garment washed for a casual appearance
  • Mesh lining
  • Non-inflating side pockets, two lower cargo pockets, one back pocket with flap, internal coin pocket
  • Zip fly
  • Comfortable fit
  • Machine washable
  • Outer 76% cotton 24% polyamide
  • Mesh lining 100% polyester
  • Inside leg 26cm/10"

Board Shorts

£45.00 £18.00

3.3
(3 reviews)

These versatile sandals were made for seaside escapes. The three-layered scalloped straps across the toes are just like beach waves rolling over your feet. Choose from a range of richly coloured leathers with round metallic buckles at the ankles, each with a leather stacked mid heel - comfortable…

  • Upper, lining and sole leather
  • Heel height 8cm/3¼"
  • Buckle fastening
  • Comes with its own fabric storage bag

Ruth Heels

£110.00 £55.00

5
(5 reviews)

These sporty bikini bottoms are ready for action. The contrast strip adds a pop of colour and keeps them firmly in place when you're catching waves or on the lookout for a free sun lounger. The medium-coverage, low-rise cut also pairs with our matching bikini top, or you can mix it up with a…

  • Outer 80% polyamide 20% elastane, Trim 91% polyester 9% elastane, Lining 100% polyester
  • Machine washable
  • Medium coverage
  • Lined front and back
  • Elasticated waistband with stripe detail

Elba Bikini Bottoms

£30.00 £24.00

4.5
(2 reviews)

Spend afternoons collecting shells on the beach or jumping through waves in our fun printed swimsuit. Budding swimmers will love our easy-to-wear style – it's sure to stand out in colours as bright as the sun. The contrasting cross-back straps will keep it secure and comfortable no matter the…

  • Fabric provides sun protection UPF 50+
  • Styling includes adjustible straps
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Machine washable

Colourful Printed Swimsuit

£22.00 £17.60

4.3
(4 reviews)

These casual board shorts, with their adjustable, contrasting waistband and bold prints, are raring to hit the waves. They’re super soft and easy to pull on, so there'll be no shivering on the beach. Race you to the water.

  • Fabric provides sun protection UPF 50+
  • Main 100% polyester
  • Lining 100% polyester
  • Machine washable

Board Shorts

£28.00 £16.80

4
(3 reviews)

Vintage styles are everywhere this season and our ruffle-front bikini top is ahead of the game. It has optional straps, fixed, moulded cups and silicone-edges so that you can look glamorous (and feel secure) in the waves.

  • Outer 80% polyamide 20% elastane
  • Lining 84% polyamide 16% elastane
  • Machine washable
  • Fixed moulded pads
  • Silicone edge along top edge for more support
  • Plastic clasp fastening at centre back
  • Detachable strap

Ruffle Bandeau Bikini Top

£29.50 £8.85

4.6
(35 reviews)

Grab that boogie board, it's time to ride those waves. The eye-popping print and contrasting piping on our surfsuit top will have pro surfers turning green with envy. Three-quarter length sleeves and a mock turtle neck keep the ocean chill out. We've swapped the shorts for bikini bottoms for extra…

  • Fabric provides sun protection UPF 50+
  • Top 80% polyamide 20% elastane
  • Pant outer 80% polyamide 20% elastane
  • Pant lining 100% polyester
  • Machine washable

Printed Surf Set

£26.00 £15.60

4.8
(4 reviews)
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