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Sweet Berry

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Our hero V-neck does it all. The soft blend of rich merino wool and durable cotton is light enough for layering and will survive the washing machine without losing its shape. In a range of classic colours, this workwear essential looks just as smart with jeans at the weekend.

  • Medium weight knit
  • Machine washable
  • 55% wool 45% cotton

Plum Berry Linden V-neck

£50.00

5
(1 review)

Our versatile V-neck sweater is perfect for in-between season days. The lightweight merino wool and cotton mix feels soft against the skin and will keep its neat fit, wash after wash. The nifty half-zip and internal tape detailing make it the perfect smart style to take you from the working week to…

  • Medium weight knit
  • Zip fastening
  • Machine washable
  • 55% wool 45% cotton

Plum Berry Linden Half-Zip

£55.00

Comfortable? Check. Feminine? You got it. Stylish? Oh, yes. This swimsuit does it all (and then some). The halterneck, under-bust shelf and lightly padded cups provide support, while the added ruching flatters every curve. Embrace a retro look with the plunging V-neck.

  • NSP: Body 80% polyamide 20% elastane, body lining 84% polyamide 16% elastane, cup inner lining 100% polyester, gusset 100% polyester
  • Other colours: body 82% polyamide 18% elastane, body lining 84% polyamide 16% elastane, cup inner lining 100% polyester, gusset 100% polyester
  • Machine washable
  • Body sculpting support lining front and back
  • Slimming ruching at waist
  • Lightly padded fixed cups for a smooth shape
  • Hidden under bust support shelf
  • Ties at neck for a customised fit

Indian Berry Rhodes Swimsuit

£65.00

4
(17 reviews)

Our popular unicorn jersey dress is back with a versatile short-sleeved version. The comfortable swing shape makes it easy to twirl effortlessly from one adventure to the next, while the appliqué is sure to the steal the show with gold detailing and more than a touch of magic.

  • 100% cotton
  • Machine washable

Pink Berry Unicorn Unicorn Applique Jersey Dress

£30.00

4.5
(2 reviews)

Tired of choosing between style and comfort? We made these sophisticated slingbacks so you don't have to. The padded inner sole makes even long commutes easy, while the bow detailing on the strap means you can stride with confidence into big meetings and summer parties alike.

  • SLV: upper metallic leather
  • STR: upper textile
  • BLU: upper textile
  • Other colours: upper leather
  • Lining leather
  • Sole man-made
  • Slip resistant sole

Sweet William Hilary Slingbacks

£80.00

4.6
(13 reviews)

…cotton T-shirt just that extra bit special. Poppers at the back and ruched sleeves make it a piece of cake to whip on and off at changing time. There's one option with sweet embroidery on the top, and the two stripy options are easy to match to – perfect for those where-did-the-time-go mornings.

  • A-line shape
  • Short sleeves
  • Garment washed for softness
  • Contrast woven collar
  • Popper fastening at back neck
  • Fluoro trim
  • 100% cotton
  • Machine washable

Sweet Collared T-shirt

£16.00

3.5
(2 reviews)

…cotton T-shirt just that extra bit special. Poppers at the back and ruched sleeves make it a piece of cake to whip on and off at changing time. There's one option with sweet embroidery on the top, and the two stripy options are easy to match to – perfect for those where-did-the-time-go mornings.

  • A-line shape
  • Short sleeves
  • Garment washed for softness
  • Contrast woven collar
  • Popper fastening at back neck
  • Fluoro trim
  • 100% cotton
  • Machine washable

Sweet Collared T-shirt

£16.00

3.5
(2 reviews)

Little accident? In a rush? Introducing your new busy morning best friend. This simple and supersoft body is easy to dress baby in, featuring an envelope neckline and handy poppers on the gusset for speedy changing. Simply mix and match with our range and little ones are all set.

  • Short sleeves
  • Ribbed fabric for extra stretch
  • Garment washed for softness
  • Envelope neck for easy dressing
  • Pretty picot trim
  • Popper opening at crotch
  • 100% cotton
  • Machine washable

Sweet Pointelle Body

£10.00

Little accident? In a rush? Introducing your new busy morning best friend. This simple and supersoft body is easy to dress baby in, featuring an envelope neckline and handy poppers on the gusset for speedy changing. Simply mix and match with our range and little ones are all set.

  • Short sleeves
  • Ribbed fabric for extra stretch
  • Garment washed for softness
  • Envelope neck for easy dressing
  • Pretty picot trim
  • Popper opening at crotch
  • 100% cotton
  • Machine washable

Sweet Pointelle Body

£10.00

Whether you're skipping ropes, riding bikes or just meeting friends in your favourite café, these cropped leggings will keep you feeling perfectly comfortable. The lightweight stretch cotton makes a perfect partner for a skirt – or just slip on a tunic top and you're ready to go.

  • 92% cotton 8% elastane
  • Machine washable

Ecru Sweet Strawberries Cropped Leggings

£14.00

4.9
(15 reviews)

Active explorers will be delighted with our practical style that has a secret pair of shorts underneath, perfect for days spent climbing trees or cartwheeling on the grass. Our cotton jersey skort has an elasticated waistband with a drawstring for an extra comfortable fit.

  • Elasticated waist with functional drawstring
  • Outer 100% cotton
  • Shorts 100% cotton
  • Waistband 75% cotton 23% polyester 2% elastodiene
  • Machine washable

Ecru Sweet Strawberries Jersey Skort

£22.00

4.9
(15 reviews)

When you wear this belt with a pair of our matching shoes, you’ve got your outfit all tied up. The popper fastening means speedy dressing and the unique knot detailing adds a modern twist. Classic suede or futuristic metallic? The choice is yours. Want to wear it on your hips with jeans? Simply go a…

  • SLV: upper metallic leather
  • Other colours: upper suede
  • Lining metallic leather
  • 1.5cm/½" wide
  • Stud fastening

Sweet William Sena Waist Belt

£30.00

4.4
(5 reviews)

Say hello to your new favourite everyday outfit. Not only is this soft semi-fitted dress simple-to-wear and comfortable, but the medium-weight jersey is easy to care for. As if that wasn't enough, it's cut above the knee and has slanted slit pockets for practicality and style.

  • BLK, GRN, PNK and YEL: 55% cotton 44% polyester 1% elastane
  • DEN: 93% cotton 7% elastane
  • Machine washable
  • Shift with relaxed waist to a fitted hip and straight hem
  • Length finishes above knee
  • Two front pockets
  • ¾ length sleeves
  • Textured medium weight jersey
  • Unlined

Sweet William Trinity Jersey Dress

£65.00

4.2
(51 reviews)

We used every crayon in the box to design these graphic, colourful prints (so this dress may not be ideal for playing hide-and-seek). The T-shirt style is made from 100% cotton and has a playful swing skirt with a wide block panel hem. Now, has anyone got some colouring pencils we could borrow?

  • 100% cotton
  • Machine washable

Ecru Sweet Strawberries Jersey Printed Dress

£24.00

4.5
(15 reviews)

There’s no need to hide under a palm tree with our sweet surf hat. It’s crafted from comfortable fabric with UPF 50, and that’s not all – we’ve added a longer part at the back to protect delicate necks. Combine with our matching rash vest and pants set for head-to-toe protection.

  • Fabric provides sun protection UPF 50+
  • Provides sun protection
  • 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Ivory Sweet Strawberries Pretty Swim Hat

£10.00

5
(2 reviews)

Bright patterns, soft towelling fabric and an easy-to-pull-on style: these shorts are perfect for wearing to the beach. There's even a pair of pockets on the back for keeping ice-cream money handy. They're made for seaside splashing (and waterfights at home).

  • Elasticated waist with functional drawstring
  • 82% cotton 18% elastane
  • Machine washable

Ivory Sweet Strawberries Adventure Towelling Shorts

£18.00

4.8
(9 reviews)

Our 100% cotton short johns are a clever nightwear choice. The soft and stretchy ribbed jersey is guaranteed to keep you cosy, while cap sleeves and short length prevent overheating when the temperatures rise. For bonus comfort points, we’ve also given them a fully elasticated waist. Hooray!

  • BLU: Spot 100% cotton, Stripe fluro 69% cotton 31% polyester
  • Stretchy jersey rib
  • Soft against skin
  • Brushed inside for cosiness
  • Rib cuffs for a snuggly fit
  • Fully elasticated waist for stretch and comfort
  • Easy care, machine wash and tumble dryable
  • Other colours: 100% cotton
  • Machine washable
  • Snug fit, close fitting garments are less likely to catch fire so this style is designed to fit snugly, not flame resistant
  • KEEP AWAY FROM FIRE

Ivory Sweet Strawberry/Blue Twin Pack Short John Pyjamas

£32.00

Prepare baby for their first party with this flutter-sleeve, full-skirted dress. The bright fun fabric has lace edging or a pom-braid trim for a sweet finish. If the adorable details don’t garner ‘awws’, the matching knickers are sure to.

  • Comes with matching pants
  • Garment washed for softness
  • Centre back button opening
  • 100% cotton
  • Machine washable

Hotchpotch Woven Dress

£26.00

3.8
(4 reviews)

Bundle up your little one in our wrap-around bodies. The premium, 100% organically grown cotton is extra-gentle against delicate skin, and our nickel-free poppers make dressing quick and easy. Keep baby cosy with matching leggings in the same sweet print.

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Functional wrap with easy snap opening
  • 100% cotton
  • Machine washable

Printed Wrap Body

£14.00 £9.80

5
(1 review)

Peek in the pocket of our casual textured tee and you'll spot appliqué flowers growing. Contrasting patterns, special sparkly bits and delicate embroidery add a sweet finish, while 100% cotton rounds things off with a soft touch.

  • Standard fit
  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • Front pocket
  • 100% cotton
  • Machine washable

Appliqué Pocket T-shirt

£16.00

Prepare baby for their first party with this flutter-sleeve, full-skirted dress. The bright fun fabric has lace edging or a pom-braid trim for a sweet finish. If the adorable details don’t garner ‘awws’, the matching knickers are sure to.

  • Comes with matching pants
  • Garment washed for softness
  • Centre back button opening
  • 100% cotton
  • Machine washable

Hotchpotch Woven Dress

£26.00

3.8
(4 reviews)

Peek in the pocket of our casual textured tee and you'll spot appliqué flowers growing. Contrasting patterns, special sparkly bits and delicate embroidery add a sweet finish, while 100% cotton rounds things off with a soft touch.

  • Standard fit
  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • Front pocket
  • 100% cotton
  • Machine washable

Appliqué Pocket T-shirt

£16.00

We’ve taken the classic vest shape and added some pretty ruffles. With sweet detailing and a rainbow of colours to choose from, finding your perfect shade will be no trouble at all. Ready, set, sun!

  • Sizes up to and including 4-5y have a keyhole opening
  • 50% cotton 50% modal
  • Machine washable

Pretty Vest

£13.00

4.8
(12 reviews)

We’ve taken the classic vest shape and added some pretty ruffles. With sweet detailing and a rainbow of colours to choose from, finding your perfect shade will be no trouble at all. Ready, set, sun!

  • 50% cotton 50% modal
  • Machine washable

Pretty Vest

£12.00

3.3
(3 reviews)

Bundle up your little one in our wrap-around bodies. The premium, 100% organically grown cotton is extra-gentle against delicate skin, and our nickel-free poppers make dressing quick and easy. Keep baby cosy with matching leggings in the same sweet print.

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Functional wrap with easy snap opening
  • 100% cotton
  • Machine washable

Printed Wrap Body

£14.00 £9.80

5
(1 review)

This wonderfully soft cotton-cashmere blend blanket is an ideal present for new parents. With a sweet knitted pattern, our classic design can be passed down from sibling to sibling through the years. And you can breathe a sigh of relief after that spill – it's also machine washable.

  • 40% cotton 31% viscose 23% polyamide 6% cashmere
  • Machine washable

New Baby Knitted Blanket

£40.00

5
(1 review)

This wonderfully soft cotton-cashmere blend blanket is an ideal present for new parents. With a sweet knitted pattern, our classic design can be passed down from sibling to sibling through the years. And you can breathe a sigh of relief after that spill – it's also machine washable.

  • 42% cotton 31% viscose 23% polyamide 4% cashmere
  • Machine washable

New Baby Knitted Blanket

£40.00

…Britain and a piece you'll want to treasure. It’s designed to keep baby warm and happy during afternoon naps or morning cuddles. Delicate stitch detailing features all the way around with a contrast border for extra loveliness.This special piece comes in a sweet presentation box – ideal for gifting.

  • 100% cashmere
  • Machine washable

Cosy Cashmere Blanket

£110.00

…cashmere to keep your little one warm during chilly outdoor strolls. A functional button fastens neatly and comfortably under the chin without any pinching. Team this with anything in baby’s wardrobe to add a cosy finishing touch.This special comes in a sweet presentation box – ideal for gifting.

  • Packaged in a gift box
  • 100% cashmere
  • Machine washable

Cashmere Bonnet

£30.00

Our sweet metallic shoes add a sprinkle of animal magic to getting dressed. The embroidered nose, eyes and whiskers bring these furry friends to life, not to mention the 3D ears. A soft leather lining keeps little toes comfortable all day long.

  • Leather upper, lining and insock

Leather Mouse Shoes

£24.00

4.5
(2 reviews)

Get baby ready for warm weather picnics in this sweet dress and knickers. Welcome spring with the goose print, or roll into summer with the fruity pattern. The rickrack detailing and ecru collar make it extra special, while the light-as-a-feather linen blend fabric is fully lined so it's gentle…

  • Full skirt
  • Short sleeves
  • Length finishes above knee
  • Comes with matching pants
  • Garment washed for softness
  • Contrast woven collar
  • Centre back button opening
  • Pretty rickrack trim
  • Outer 55% linen 45% cotton
  • Lining 100% cotton
  • Bottoms 100% cotton
  • Machine washable

Peter Pan Collar Dress

£28.00

…beats our lightweight jersey dress when you need an easy outfit for quick dressing. Our 100% cotton fabric and short sleeves keep little ones cool and comfortable, while poppers and matching knickers make changes lightning fast (you're welcome). The sweet Peter Pan collar is the cherry on top.

  • Comes with matching pants
  • Garment washed for softness
  • Back popper placket opening
  • 100% cotton
  • Machine washable

Printed Jersey Dress

£20.00 £14.00

5
(5 reviews)

…a gathered front and pretty embroidery give our lined cotton dress the 'aww' factor when your little one is toddling around at family parties. Sweet appliqué designs on cord or chambray coordinate with our collared bodies – layer them up with long sleeves and leggings in cooler weather.

  • Denim option is indigo dyed
  • Centre back button opening
  • This garment features hand smocking, making each garment unique
  • 100% cotton
  • Machine washable

Woven Appliqué Dress

£28.00 £16.80

5
(6 reviews)

Picnics in the park are our favourite – have little ones looking the part in our summery dress. We sandwiched classic stripes with floral or gingham prints, and added matching woven knickers. A Peter Pan collar with sweet pockets is the cherry on top. Now, what's in the hamper for lunch?

  • A-line shape
  • Length finishes above knee
  • Inverted pleat at centre front
  • Contrast woven collar
  • Back popper placket opening
  • Front pockets
  • 100% cotton
  • Machine washable

Collared Hotchpotch Dress

£20.00

4.5
(10 reviews)

…cream, paddling pool… the only thing missing from your little one's sunny afternoon is our spotty jersey dress. The colourful appliqué animals are sure to inspire a smile. A comfortable smock shape with short sleeves is sweet and roomy enough for wrigglers, made from 100% cotton for comfort.

  • Full skirt
  • Short sleeves
  • Length finishes above knee
  • Garment washed for softness
  • Appliqué logo
  • Back popper placket opening
  • 100% cotton
  • Machine washable

Big Appliqué Jersey Dress

£22.00

…100% cashmere trousers that are expertly designed in Britain, we haven’t heard about it. This pair aren’t just huggably soft, they’re machine washable too. Built-in feet and a functional waistband make sure they fit snugly. This special piece comes in a sweet presentation box – ideal for gifting.

  • 100% cashmere
  • Machine washable

Cashmere Knitted Trousers

£55.00

…our supersoft, stripy jumper. It's expertly designed in Britain and comes in 100% cashmere that’s also machine washable. A pretty trim detail features around the neckline and it fastens at the back with easy-to-dress buttons. This special piece comes in a sweet presentation box – ideal for gifting.

  • 100% cashmere
  • Machine washable

Frilly Cashmere Jumper

£60.00

With fun prints and sweet ruffles down the front and back, this swimsuit has a touch of stretchy elastane to make dressing little swimmers really easy. And there’s enough room for a swim nappy underneath, too (hooray). Your baby will be splashing around like a champion in practically no time.

  • Fabric provides UVA and UVB protection from the sun
  • PNK: main 80% polyamide 20% elastane
  • RED: main 55% polyester 40% polyamide 5% elastane
  • Lining 100% polyester
  • Machine washable

Baby Ruffle Swimsuit

£17.00

4.7
(3 reviews)

You can’t wrap them in cotton wool, but this rash vest and pants set is the next best thing. It’s designed to keep delicate skin safe, so we cut the soft and stretchy fabric to include long sleeves and a high neck. All-over prints are a sweet bonus.

  • Fabric provides sun protection UPF 50+
  • Main 80% polyamide 20% elastane
  • Pant lining 100% polyester
  • Machine washable

Rash Vest & Pants Set

£26.00

3.7
(6 reviews)

…is super-easy thanks to the envelope neck opening. Each option has colourful animal appliqués that baby will love to look at – one is ivory with a sweet mouse eating strawberries, while the other is sky blue and has colourful turtles on it. Both have flutter details for an extra touch of fun.

  • Standard fit
  • Garment washed for softness
  • Appliqué logo
  • Pretty flutter detail
  • Envelope neck for easy dressing
  • 100% cotton
  • Machine washable

Big Appliqué T-shirt

£16.00

5
(1 review)

Our knee-patch leggings are built for serious crawling practice. A drawstring waistband gives them a snug fit, and the sueded finish makes the jersey fabric even cosier. You can admire the sweet appliqués on the knees when it's time for a cuddle break.

  • Garment washed for softness
  • Fully functional drawstring adjusts to your child's waist
  • 95% cotton 5% elastane
  • Machine washable

Fun Knee Leggings

£18.00 £9.00

With supersoft lining and sweet flutter sleeves, this play set is as pretty as it is comfortable. Choose between a striped seersucker top (featuring appliqué bunnies) and corduroy bloomers or a floral poplin smock with chambray bottoms. Elasticated cuffs and buttons down the back make dressing…

  • Fully functional drawstring adjusts to your child's waist
  • Back button placket opening
  • 100% cotton
  • Machine washable

Pretty Woven Play Set

£30.00 £18.00

3.3
(4 reviews)

Crafted from 100% organically grown cotton, this romper is kind to baby’s sensitive skin and the planet, too. Soft and comfortable, look out for the sweet seal and baby seal pair that will have grown-ups oohing and ahhing. And that’s not all – we’ve also added handy poppers for hassle-free changes…

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Inside leg popper fastening
  • Hidden contrast popper makes dressing simple
  • Double shoulder opening up to 3-6m, single shoulder opening 6-12m and above
  • 100% cotton
  • Machine washable

Seal Appliqué Romper

£22.00 £16.50

With a sweet floral print, this romper will have everyone cooing over its nostalgic style. Hard-wearing cord fabric, adjustable crossover straps and a jersey lining mean it's comfortable enough for all-action crawling too. Team with bodies or tights on chilly days – poppers at the gusset make…

  • Adjustable straps to fit your child as they grow
  • Popper opening at crotch
  • 100% cotton
  • Machine washable

Floral Cord Romper

£24.00

5
(8 reviews)

Sweet picot trims and a playful appliqué bunny make this cosy striped romper a pretty special outfit. Crafted from 100% organically grown cotton without the use of nasty chemicals, it's gentle on the planet as well as on skin. Nickel-free poppers at the shoulder and legs make changing simple.

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Inside leg popper fastening
  • Hidden contrast popper makes dressing simple
  • Double shoulder opening up to 3-6m, single shoulder opening 6-12m and above
  • 100% cotton
  • Machine washable

Farmyard Appliqué Romper

£22.00 £16.50

…is expertly designed in Britain, and sure to cause spontaneous snuggling – it’s machine washable too. Button fastenings make changes easy – so they can get right back to cuddles, crawling and showing off at family parties. This special piece comes in a sweet presentation box – ideal for gifting.

  • 100% cashmere
  • Machine washable

Cashmere Knitted Romper

£55.00

Fit for your little prince or princess, this sleepsuit guarantees sweet dreams in stretchy organically-grown cotton that’s been sueded for softness and is expertly designed in Britain. It’s printed with London landmarks (toot, toot – black cab coming through). Complete with scratch mitts and easy…

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Integral scratch mitts up to 0-3m
  • Hidden contrast popper makes dressing simple
  • Anti-slip spots on soles of feet on sizes 9-12m and above
  • Easy snap opening
  • 100% cotton
  • Machine washable
  • Keep away from fire

Printed Sleepsuit

£24.00

5
(2 reviews)

First photos are just another duty the new arrival will need to be prepared for. This sleepsuit looks the part with sweet corgi embroidery and piping along the Peter Pan collar. What’s more, it’s designed in Britain and made of strokably soft suede and organically-grown cotton. It's easy to change…

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Integral scratch mitts up to 0-3m
  • Hidden contrast popper makes dressing simple
  • Anti-slip spots on soles of feet on sizes 9-12m and above
  • Smocking detail at front
  • Back popper placket opening
  • Popper opening at crotch
  • 100% cotton
  • Machine washable
  • Keep away from fire

Corgis Sleepsuit

£24.00

3
(2 reviews)

This wonderfully soft cotton-cashmere blend blanket is an ideal present for new parents. With a sweet knitted pattern, our classic design can be passed down from sibling to sibling through the years. And you can breathe a sigh of relief after that spill – it's also machine washable.

  • 40% cotton 31% viscose 23% polyamide 6% cashmere
  • Machine washable

New Baby Knitted Blanket

£40.00

5
(1 review)

This wonderfully soft cotton-cashmere blend blanket is an ideal present for new parents. With a sweet knitted pattern, our classic design can be passed down from sibling to sibling through the years. And you can breathe a sigh of relief after that spill – it's also machine washable.

  • 42% cotton 31% viscose 23% polyamide 4% cashmere
  • Machine washable

New Baby Knitted Blanket

£40.00

…Britain and a piece you'll want to treasure. It’s designed to keep baby warm and happy during afternoon naps or morning cuddles. Delicate stitch detailing features all the way around with a contrast border for extra loveliness.This special piece comes in a sweet presentation box – ideal for gifting.

  • 100% cashmere
  • Machine washable

Cosy Cashmere Blanket

£110.00

…100% cashmere trousers that are expertly designed in Britain, we haven’t heard about it. This pair aren’t just huggably soft, they’re machine washable too. Built-in feet and a functional waistband make sure they fit snugly. This special piece comes in a sweet presentation box – ideal for gifting.

  • 100% cashmere
  • Machine washable

Cashmere Knitted Trousers

£55.00

Crafted from 100% organically grown cotton, this romper is kind to baby’s sensitive skin and the planet, too. Soft and comfortable, look out for the sweet seal and baby seal pair that will have grown-ups oohing and ahhing. And that’s not all – we’ve also added handy poppers for hassle-free changes…

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Inside leg popper fastening
  • Hidden contrast popper makes dressing simple
  • Double shoulder opening up to 3-6m, single shoulder opening 6-12m and above
  • 100% cotton
  • Machine washable

Seal Appliqué Romper

£22.00 £16.50

…is expertly designed in Britain, and sure to cause spontaneous snuggling – it’s machine washable too. Button fastenings make changes easy – so they can get right back to cuddles, crawling and showing off at family parties. This special piece comes in a sweet presentation box – ideal for gifting.

  • 100% cashmere
  • Machine washable

Cashmere Knitted Romper

£55.00

Fit for your little prince or princess, this sleepsuit guarantees sweet dreams in stretchy organically-grown cotton that’s been sueded for softness and is expertly designed in Britain. It’s printed with London landmarks (toot, toot – black cab coming through). Complete with scratch mitts and easy…

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Integral scratch mitts up to 0-3m
  • Hidden contrast popper makes dressing simple
  • Anti-slip spots on soles of feet on sizes 9-12m and above
  • Easy snap opening
  • 100% cotton
  • Machine washable
  • Keep away from fire

Printed Sleepsuit

£24.00

5
(2 reviews)

This wonderfully soft cotton-cashmere blend blanket is an ideal present for new parents. With a sweet knitted pattern, our classic design can be passed down from sibling to sibling through the years. And you can breathe a sigh of relief after that spill – it's also machine washable.

  • 40% cotton 31% viscose 23% polyamide 6% cashmere
  • Machine washable

New Baby Knitted Blanket

£40.00

5
(1 review)

This wonderfully soft cotton-cashmere blend blanket is an ideal present for new parents. With a sweet knitted pattern, our classic design can be passed down from sibling to sibling through the years. And you can breathe a sigh of relief after that spill – it's also machine washable.

  • 42% cotton 31% viscose 23% polyamide 4% cashmere
  • Machine washable

New Baby Knitted Blanket

£40.00

…Britain and a piece you'll want to treasure. It’s designed to keep baby warm and happy during afternoon naps or morning cuddles. Delicate stitch detailing features all the way around with a contrast border for extra loveliness.This special piece comes in a sweet presentation box – ideal for gifting.

  • 100% cashmere
  • Machine washable

Cosy Cashmere Blanket

£110.00

There’s no need to hide under a palm tree with our sweet surf hat. It’s crafted from comfortable fabric with UPF 50, and that’s not all – we’ve added a longer part at the back to protect delicate necks. Combine with our matching rash vest and pants set for head-to-toe protection.

  • Fabric provides sun protection UPF 50+
  • Provides sun protection
  • 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Pretty Swim Hat

£10.00

5
(2 reviews)

…cashmere to keep your little one warm during chilly outdoor strolls. A functional button fastens neatly and comfortably under the chin without any pinching. Team this with anything in baby’s wardrobe to add a cosy finishing touch.This special comes in a sweet presentation box – ideal for gifting.

  • Packaged in a gift box
  • 100% cashmere
  • Machine washable

Cashmere Bonnet

£30.00

This pretty printed dress always wins at hide-and-seek, especially when it wanders off into a field of flowers. Sweet little touches like the collar and the ruffled edges on the sleeves make it just the thing to wear to birthday parties or to tea at grandma’s.

  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Printed Nostalgic Woven Dress

£35.00

4.7
(9 reviews)

Perfect for a special occasion, our sweet dress is as smart as it is pretty. The linen and cotton style is fully lined, with a detachable ribbon and a zip at the back to make getting dressed easier. It even comes with a tutu petticoat for a fuller skirt.

  • Main 55% linen 45% cotton
  • Lining 100% cotton
  • Machine washable

Vintage Dress

£40.00

4.9
(16 reviews)

This sweet dress is perfect for twirling around summer birthday parties. Tulle underlayers add extra volume to the soft cotton skirt, while the smocking at the back allows plenty of stretch. Psst... if you look even closer, you'll find embroidered appliqué on the vibrant print. Tie the stripy…

  • Outer 100% cotton
  • Lining 100% cotton
  • Straps 100% polyester
  • Machine washable

Bright Appliqué Dress

£40.00

3.8
(5 reviews)

This cotton dress is so enchanting, it's practically sprinkled with fairy dust. The design has a sweet Peter Pan collar and delicate embroidery for a vintage style and a fully lined skirt for plenty of swish. Choose from the floral print or classic chambray and hop to practising cartwheels – or…

  • 100% cotton
  • Machine washable

Nostalgic Smock Dress

£40.00

5
(1 review)

Get baby ready for warm weather picnics in this sweet dress and knickers. Welcome spring with the goose print, or roll into summer with the fruity pattern. The rickrack detailing and ecru collar make it extra special, while the light-as-a-feather linen blend fabric is fully lined so it's gentle…

  • Full skirt
  • Short sleeves
  • Length finishes above knee
  • Comes with matching pants
  • Garment washed for softness
  • Contrast woven collar
  • Centre back button opening
  • Pretty rickrack trim
  • Outer 55% linen 45% cotton
  • Lining 100% cotton
  • Bottoms 100% cotton
  • Machine washable

Peter Pan Collar Dress

£28.00

Be the cat that got the cream (or the mouse with all the cheese) in this pretty yet practical dress. It's made from 100% cotton cord and the sweet animal appliqué detailing includes a little pair of ears. This design looks positively dreamy paired with our supersoft pointelle tee.

  • Outer 100% cotton
  • Lining 80% polyester 20% cotton
  • Machine washable

Animal Dungaree Dress

£26.00

4.9
(18 reviews)

What’s not to love about spots, stripes and florals? Our jersey dress is great for playtime in the park and sweet enough for a Sunday roast. This easy-to-wear design has long sleeves to keep arms cosy and pretty heart-shaped pockets that are perfect for stashing treats.

  • 100% cotton
  • Machine washable

Heart Pocket Jersey Dress

£24.00

3.6
(13 reviews)

We used some of our favourite things to decorate this pretty embroidered cotton dress: sweet stripes, delicate floral broderie patterns and scallop trims. The sleeveless design and ruffles down the front are perfect for sunny picnics. And with handy pockets, there's space to save a snack for…

  • 100% cotton
  • Machine washable

Frill Embroidered Dress

£40.00

From cartwheels in the park to twirls on the dancefloor, this versatile jersey dress does it all. The sweet ruffle trim down the front, flippy skirt and pretty prints are easy to dress up for special occasions. With soft cotton fabric and a relaxed drop-waist shape, it's ready for action too.

  • 100% cotton
  • Machine washable

Jersey Ruffle Dress

£28.00

4
(1 review)

…beats our lightweight jersey dress when you need an easy outfit for quick dressing. Our 100% cotton fabric and short sleeves keep little ones cool and comfortable, while poppers and matching knickers make changes lightning fast (you're welcome). The sweet Peter Pan collar is the cherry on top.

  • Comes with matching pants
  • Garment washed for softness
  • Back popper placket opening
  • 100% cotton
  • Machine washable

Printed Jersey Dress

£20.00 £14.00

5
(5 reviews)

…a gathered front and pretty embroidery give our lined cotton dress the 'aww' factor when your little one is toddling around at family parties. Sweet appliqué designs on cord or chambray coordinate with our collared bodies – layer them up with long sleeves and leggings in cooler weather.

  • Denim option is indigo dyed
  • Centre back button opening
  • This garment features hand smocking, making each garment unique
  • 100% cotton
  • Machine washable

Woven Appliqué Dress

£28.00 £16.80

5
(6 reviews)

Picnics in the park are our favourite – have little ones looking the part in our summery dress. We sandwiched classic stripes with floral or gingham prints, and added matching woven knickers. A Peter Pan collar with sweet pockets is the cherry on top. Now, what's in the hamper for lunch?

  • A-line shape
  • Length finishes above knee
  • Inverted pleat at centre front
  • Contrast woven collar
  • Back popper placket opening
  • Front pockets
  • 100% cotton
  • Machine washable

Collared Hotchpotch Dress

£20.00

4.5
(10 reviews)

…cream, paddling pool… the only thing missing from your little one's sunny afternoon is our spotty jersey dress. The colourful appliqué animals are sure to inspire a smile. A comfortable smock shape with short sleeves is sweet and roomy enough for wrigglers, made from 100% cotton for comfort.

  • Full skirt
  • Short sleeves
  • Length finishes above knee
  • Garment washed for softness
  • Appliqué logo
  • Back popper placket opening
  • 100% cotton
  • Machine washable

Big Appliqué Jersey Dress

£22.00

…the stars (or maybe just the monkey bars) in our fun jumpsuit. Always ready for action, this easy-to-wear piece has an elasticated drawstring waistband for a perfect fit and two handy pockets for stashing away those sweet wrappers. The all-over star print and fluttery detailing add a playful touch.

  • 100% cotton
  • Machine washable

Chambray Stars Jumpsuit

£40.00

4
(3 reviews)

…our supersoft, stripy jumper. It's expertly designed in Britain and comes in 100% cashmere that’s also machine washable. A pretty trim detail features around the neckline and it fastens at the back with easy-to-dress buttons. This special piece comes in a sweet presentation box – ideal for gifting.

  • 100% cashmere
  • Machine washable

Frilly Cashmere Jumper

£60.00

It’s lights off, cosy on with these pyjamas. The vest comes in a soft pointelle fabric and features lace detailing and a sweet bow. The bottoms have classic checks and stripes and are elasticated for the perfect fit. Suddenly, bedtime can't come quickly enough.

  • 100% cotton
  • Machine washable
  • Keep away from fire

Vest Pyjama Set

£35.00 £17.50

4.8
(4 reviews)

These jersey pyjamas have plenty of stretch so little dreamers are comfortable all night long. We believe in the power of prints, so we’ve mix-matched the sweet floral shorts with a cheerful stripy tee. The airy cotton fit is so comfortable, they might just become daywear, too.

  • 100% cotton
  • Machine washable
  • Keep away from fire

Pretty Jersey Pyjamas

£22.00

5
(1 review)

Time to snuggle down? These airy pyjamas guarantee sweet dreams until dawn. This shorts and vest top two-piece is perfect for keeping cool on balmy nights, with an elasticated tie waistband for plenty of wriggle room. The fun prints will make going to bed the best part of the day – start counting…

  • 100% cotton
  • Machine washable
  • Keep away from fire

Pretty Printed PJ Set

£26.00

Climbing trees and whizzing down the slide are more fun in our denim shorts. With a sweet frill trim and flower embroidery, they're perfect for teaming with a special top for birthday bashes. They're finished with an elasticated waist and drawstring for a perfect fit.

  • Elasticated waist with functional drawstring
  • 100% cotton
  • Machine washable

Pretty Woven Shorts

£24.00

4.8
(4 reviews)

What do sweet strawberries and friendly dinosaurs have in common? They can both be found full of flutter and appliqué details on our twirl-worthy skirt. It has a stretchy waistband with a functional drawcord, plus handy pockets for storing all those super-important afternoon snacks. The full…

  • Elasticated waist with functional drawstring
  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Novelty Pocket Skirt

£30.00

5
(6 reviews)

With fun prints and sweet ruffles down the front and back, this swimsuit has a touch of stretchy elastane to make dressing little swimmers really easy. And there’s enough room for a swim nappy underneath, too (hooray). Your baby will be splashing around like a champion in practically no time.

  • Fabric provides UVA and UVB protection from the sun
  • PNK: main 80% polyamide 20% elastane
  • RED: main 55% polyester 40% polyamide 5% elastane
  • Lining 100% polyester
  • Machine washable

Baby Ruffle Swimsuit

£17.00

4.7
(3 reviews)

You can’t wrap them in cotton wool, but this rash vest and pants set is the next best thing. It’s designed to keep delicate skin safe, so we cut the soft and stretchy fabric to include long sleeves and a high neck. All-over prints are a sweet bonus.

  • Fabric provides sun protection UPF 50+
  • Main 80% polyamide 20% elastane
  • Pant lining 100% polyester
  • Machine washable

Rash Vest & Pants Set

£26.00

3.7
(6 reviews)

This pretty printed top with a ruffle yoke looks sweet for grown-up occasions. And the comfortable, drapey cotton is perfect for running, jumping and skipping outside too. We added long sleeves with snug elasticated cuffs to keep you cosy on all your adventures.

  • 100% cotton
  • Machine washable

Frilly Smock Top

£20.00

5
(5 reviews)

Our casual T-shirt is great in so many ways. Let’s start with the soft jersey cotton that's gentle on sensitive skin. Next, the unique embroidery combines stitching with vintage print for a touch of nostalgia. Lastly, who doesn’t love sweet appliqués?

  • Embroidered logo
  • 100% cotton
  • Machine washable

Superstitch T-shirt

£20.00

5
(2 reviews)

…is super-easy thanks to the envelope neck opening. Each option has colourful animal appliqués that baby will love to look at – one is ivory with a sweet mouse eating strawberries, while the other is sky blue and has colourful turtles on it. Both have flutter details for an extra touch of fun.

  • Standard fit
  • Garment washed for softness
  • Appliqué logo
  • Pretty flutter detail
  • Envelope neck for easy dressing
  • 100% cotton
  • Machine washable

Big Appliqué T-shirt

£16.00

5
(1 review)

Be it to the beach, park or party, this strappy smocked top makes getting out the door in five seconds flat easy. Choose between a sweet stripe or a fun holiday-inspired print on floaty cotton. The adjustable straps and fully lined design make for a perfect fit, whether you're making daisy chains or…

  • Adjustable strap
  • Smocked elasticated bodice
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Strappy Smocked Top

£28.00

We picked the prettiest of posies to sprinkle over our sweet embroidered top. This super-special design is trimmed with dainty scallop-edged broderie on the sleeves and neckline, and has buttons down the back. The finishing touch? A shiny trim – so this is one party top that really stands out.

  • Outer 55% linen 45% cotton
  • Lining 100% cotton
  • Machine washable

Posy Ruffle Neck Top

£28.00

…100% cashmere trousers that are expertly designed in Britain, we haven’t heard about it. This pair aren’t just huggably soft, they’re machine washable too. Built-in feet and a functional waistband make sure they fit snugly. This special piece comes in a sweet presentation box – ideal for gifting.

  • 100% cashmere
  • Machine washable

Cashmere Knitted Trousers

£55.00

Our knee-patch leggings are built for serious crawling practice. A drawstring waistband gives them a snug fit, and the sueded finish makes the jersey fabric even cosier. You can admire the sweet appliqués on the knees when it's time for a cuddle break.

  • Garment washed for softness
  • Fully functional drawstring adjusts to your child's waist
  • 95% cotton 5% elastane
  • Machine washable

Fun Knee Leggings

£18.00 £9.00

With supersoft lining and sweet flutter sleeves, this play set is as pretty as it is comfortable. Choose between a striped seersucker top (featuring appliqué bunnies) and corduroy bloomers or a floral poplin smock with chambray bottoms. Elasticated cuffs and buttons down the back make dressing…

  • Fully functional drawstring adjusts to your child's waist
  • Back button placket opening
  • 100% cotton
  • Machine washable

Pretty Woven Play Set

£30.00 £18.00

3.3
(4 reviews)
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