Supersoft Easy

Say hello to your skinny jeans' new best friend. Choose from a range of tempting shades and stripe options.

  • 55% modal 45% cotton
  • Machine washable
  • Semi-fitted shape that flares from under the bust
  • Length finishes at low hip
  • Soft drapey cotton blend jersey

Supersoft Easy Tee

£25.00

( review)

Your baby will be as pretty as a picture (as if they're not already) with this bodysuit. Made from supersoft pointelle fabric, it can be mixed and matched with other designs from our range for a quick-fix dressing solution. Simple.

  • Ribbed fabric for extra stretch
  • Fabric has been brushed for extra softness
  • Envelope neck for easy dressing
  • Popper opening at crotch
  • 52% cotton 48% polyester
  • Machine washable

Supersoft Pointelle Body

£10.00

( review)

Your baby will be as pretty as a picture (as if they're not already) with this bodysuit. Made from supersoft pointelle fabric, it can be mixed and matched with other designs from our range for a quick-fix dressing solution. Simple.

  • Ribbed fabric for extra stretch
  • Fabric has been brushed for extra softness
  • Envelope neck for easy dressing
  • Popper opening at crotch
  • 52% cotton 48% polyester
  • Machine washable

Supersoft Pointelle Body

£10.00

( review)

…put baby's top on inside out early in the morning? With our reversible design, anything goes. It features a bright all-over print on one side, with sweet pockets to match the stripes on the reverse. We added some functional details to help parents out, too – shoulder poppers mean easy changing.

  • Garment washed for softness
  • Shoulder popper fastening
  • Fully reversible, the care label has been hidden in a pocket
  • 100% cotton
  • Machine washable

Supersoft Reversible T-shirt

£18.00

( review)

…put baby's top on inside out early in the morning? With our reversible design, anything goes. It features a bright all-over print on one side, with sweet pockets to match the stripes on the reverse. We added some functional details to help parents out, too – shoulder poppers mean easy changing.

  • Garment washed for softness
  • Shoulder popper fastening
  • Fully reversible, the care label has been hidden in a pocket
  • 100% cotton
  • Machine washable

Supersoft Reversible T-shirt

£18.00

( review)

Off on a grand day out? Our supersoft leather shoes with cut-out detail will add a spring to baby steps. An easy-fasten strap makes quick work of slipping them on and off. They come in a pretty box too – the perfect present.

  • Leather upper, lining and insock
  • Leather sole

Supersoft Leather Shoes

£24.00

( review)

Off on a grand day out? Our supersoft leather shoes with cut-out detail will add a spring to baby steps. An easy-fasten strap makes quick work of slipping them on and off. They come in a pretty box too – the perfect present.

  • Leather upper, lining and insock
  • Leather sole

Supersoft Leather Shoes

£24.00

( review)

Off on a grand day out? Our supersoft leather shoes with cut-out detail will add a spring to baby steps. An easy-fasten strap makes quick work of slipping them on and off. They come in a pretty box too – the perfect present.

  • Leather upper, lining and insock
  • Leather sole

Supersoft Leather Shoes

£24.00

( review)

Little accident? In a rush? Introducing your new busy morning best friend. This simple and supersoft body is easy to dress baby in, featuring an envelope neckline and handy poppers on the gusset for speedy changing. Simply mix and match with our range and little ones are all set.

  • Short sleeves
  • Ribbed fabric for extra stretch
  • Garment washed for softness
  • Envelope neck for easy dressing
  • Pretty picot trim
  • Popper opening at crotch
  • 100% cotton
  • Machine washable

Sweet Pointelle Body

£10.00

5
(2 reviews)

Little accident? In a rush? Introducing your new busy morning best friend. This simple and supersoft body is easy to dress baby in, featuring an envelope neckline and handy poppers on the gusset for speedy changing. Simply mix and match with our range and little ones are all set.

  • Short sleeves
  • Ribbed fabric for extra stretch
  • Garment washed for softness
  • Envelope neck for easy dressing
  • Pretty picot trim
  • Popper opening at crotch
  • 100% cotton
  • Machine washable

Sweet Pointelle Body

£10.00

5
(2 reviews)

We have brought our sweatshirt dress back as you loved it so much. We have a range of tempting new options (including embroidery). The relaxed shape is comfortable in supersoft cotton and easy to wear – simply throw it on with pumps or trainers and go.

  • Body 100% cotton, Trim 96% cotton 4% elastane
  • Machine washable
  • Relaxed fit
  • Length finishes just above knee
  • Full length sleeves
  • French terry jersey

Sweatshirt Dress

£65.00

( review)

This supersoft T-shirt is everyone's favourite – and it’s easy to see why. It's made of a 100% cotton fabric (which is perfect for sunny adventures), while the pretty detailing means it can be worn even on smarter occasions.

  • 100% cotton
  • Machine washable

Short-sleeved Pointelle Top

£12.00

4.9
(10 reviews)

Blustery days are no match for our knitted jumper. You can never have too many textures, so we used different stitches and ribbing to create a cosy feel, with a substantial body and supersoft sleeves. Buttons on the front mean easy changes for little wrigglers.

  • 60% cotton 30% polyamide 10% wool
  • Machine washable

Hotchpotch Knitted Jumper

£26.00

( review)

Blustery days are no match for our knitted jumper. You can never have too many textures, so we used different stitches and ribbing to create a cosy feel, with a substantial body and supersoft sleeves. Buttons on the front mean easy changes for little wrigglers.

  • 60% cotton 30% polyamide 10% wool
  • Machine washable

Hotchpotch Knitted Jumper

£28.00

( review)

Robots and a jolly Father Christmas wearing a crochet bobble hat have made their way all around the front and back of this classic Fair Isle knit style. The buttons on the shoulders make the jumper easy to pull on and off, and our supersoft wool-blend yarn is perfectly fine to pop in the wash.

  • 60% cotton 30% polyamide 10% wool
  • Machine washable

Fair Isle Jumper

£28.00

( review)

Robots and a jolly Father Christmas wearing a crochet bobble hat have made their way all around the front and back of this classic Fair Isle knit style. The buttons on the shoulders make the jumper easy to pull on and off, and our supersoft wool-blend yarn is perfectly fine to pop in the wash.

  • 60% cotton 30% polyamide 10% wool
  • Machine washable

Fair Isle Jumper

£28.00

( review)

This long-sleeved space-themed top was designed for fearless astronauts to journey to the edge of the known universe (or just upstairs). Bright neon detailing makes sure crewmates are easy to spot in black holes, while the supersoft slub cotton fabric keeps budding explorers cosy and warm.

  • Printed logo
  • 100% cotton
  • Machine washable

Blast-off Printed T-shirt

£20.00

( review)

We’re proud to introduce your new Sunday uniform, featuring (like all good, comfortable things) an elasticated waistband. They’re made from supersoft lightweight cotton and come with handy pockets and a contrast grosgrain waist tie.

  • 100% cotton
  • Machine washable
  • Sits below natural waist
  • Straight wide leg
  • Easy fit
  • Side pockets
  • Elasticated waist with a drawcord fastening

Suzie PJ Trousers

£30.00

( review)

This sleepsuit is crafted from supersoft organically grown cotton and has built-in feet and long sleeves to keep your baby warm. A fun all-over print keeps it looking pretty sweet, too. The two smallest sizes have handy integrated scratch mitts (just in case).

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Easy snap opening
  • Integral scratch mitts up to 0-3m
  • Start with the golden popper to make dressing simple
  • Anti-slip spots on soles of feet on sizes 9-12m and above
  • 100% cotton
  • Machine washable
  • Keep away from fire

Fun Printed Sleepsuit

£20.00

( review)

Bugs in rugs dream of being as snug as this sleepsuit. The supersoft ribbed fabric is crafted from premium 100% organically grown cotton, so it's gentle on the planet as well as delicate skin. Choose between playful seal prints or fun stars, each with contrast prints on the cosy feet.

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Easy snap opening
  • Integral scratch mitts up to 0-3m
  • Start with the golden popper to make dressing simple
  • Anti-slip spots on soles of feet on sizes 9-12m and above
  • 100% cotton
  • Machine washable
  • Keep away from fire

Snuggly Printed Sleepsuit

£20.00

5
(1 review)

All sorts of strange things happen after dark: owls start hooting, hedgehogs come out to play and cosy long john pyjamas magically light up the night. With these fun glow-in-the-dark designs made from supersoft cotton, space cadets will snooze happily while they dream of their next mission.

  • Stretchy jersey rib
  • Soft against skin
  • Brushed inside for cosiness
  • Rib cuffs for a snuggly fit
  • Fully elasticated waist for stretch and comfort
  • Easy care, machine wash and tumble dryable
  • 100% cotton
  • Machine washable
  • Close fitting garments are less likely to catch fire, so this style is designed to fit snugly
  • Not flame resistant
  • KEEP AWAY FROM FIRE

Glow-in-the-dark Pyjamas

£24.00

( review)

Bugs in rugs dream of being as snug as this sleepsuit. The supersoft ribbed fabric is crafted from premium 100% organically grown cotton, so it's gentle on the planet as well as delicate skin. Choose between playful seal prints or fun stars, each with contrast prints on the cosy feet.

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Easy snap opening
  • Integral scratch mitts up to 0-3m
  • Start with the golden popper to make dressing simple
  • Anti-slip spots on soles of feet on sizes 9-12m and above
  • 100% cotton
  • Machine washable
  • Keep away from fire

Snuggly Printed Sleepsuit

£20.00

5
(1 review)

This sleepsuit is crafted from supersoft organically grown cotton and has built-in feet and long sleeves to keep your baby warm. A fun all-over print keeps it looking pretty sweet, too. The two smallest sizes have handy integrated scratch mitts (just in case).

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Easy snap opening
  • Integral scratch mitts up to 0-3m
  • Start with the golden popper to make dressing simple
  • Anti-slip spots on soles of feet on sizes 9-12m and above
  • 100% cotton
  • Machine washable
  • Keep away from fire

Fun Printed Sleepsuit

£20.00

( review)

This breton in our supersoft cotton jersey has playful hotchpotch stripes and fun appliqués (from rocking robots to cheeky llamas). Shoulder poppers make dressing a breeze (and it's easy to outfit with the rest of our baby range).

  • Garment washed for softness
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Detailed Breton T-shirt

£16.00

( review)

Lift-the-flap books are always the most fun to read. We've borrowed the idea and added something special to our supersoft 100% cotton T-shirts. Open the panels on our appliqué designs for a cheeky surprise. The relaxed fit and easy crew neck makes them extra comfortable for all-day adventures.

  • Appliqué and embroidery logo
  • 100% cotton
  • Machine washable

Novelty Pet T-Shirt

£20.00 £14.00

( review)

Nothing says 'cosy' like our supersoft scarf. The blue check goes with everything from school uniforms to party dresses, so easy outfitting is no problem. Its large shape means you can even unfold it and use it as a blanket – perfect for picnics and chilly trips to the cinema.

  • 100% acrylic
  • Machine washable

Woven Scarf

£20.00

( review)

Who's that peeking out over the bottom of our supersoft woollen-mix dress? Embroidered whiskers and nose detailing add to the charm of our cheeky cat, along with rainbow stripes at the hem and cuffs. Functional buttons make it easy to slip on and snuggle into this cosy dress.

  • 60% cotton 30% polyamide 10% wool
  • Machine washable

Cheeky Cat Knitted Dress

£40.00

( review)

…T-shirt, featuring their trusty companion Sprout as Batdog. The 100% cotton fabric is sueded for a supersoft finish, while the appliqué design has fuzzy flocked wings for extra charm. Shoulder poppers make it easy to slip off and and pop in the washing machine at the end of the day.

  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Batdog T-shirt

£16.00

( review)

…T-shirt, featuring their trusty companion Sprout as Batdog. The 100% cotton fabric is sueded for a supersoft finish, while the appliqué design has fuzzy flocked wings for extra charm. Shoulder poppers make it easy to slip off and and pop in the washing machine at the end of the day.

  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Batdog T-shirt

£16.00

( review)

Sloths are not known to be movers but even they can't help it on this printed tee. The supersoft jersey cotton is so comfortable to wear it makes showing off dance steps easy.

  • Printed logo
  • 100% cotton
  • Machine washable

Dance T-shirt

£18.00

( review)

In 100% super-soft cashmere, this romper is sure to cause spontaneous snuggling. But it's not just huggably soft, it's machine washable too. Button fastenings make changes easy – so they can get right back to cuddles, crawling and showing off at family parties.

  • 100% cashmere
  • Machine washable

Knitted Cashmere Romper

£55.00

( review)

Baby will be – ahem – frilled, with our supersoft, stripy jumper. It's expertly designed in Britain and comes in 100% cashmere that’s also machine washable. A pretty trim detail features around the neckline and it fastens at the back with easy-to-dress buttons. This special piece comes in a sweet…

  • 100% cashmere
  • Machine washable

Frilly Cashmere Jumper

£60.00

( review)

Baby will be – ahem – frilled, with our supersoft, stripy jumper. It's expertly designed in Britain and comes in 100% cashmere that’s also machine washable. A pretty trim detail features around the neckline and it fastens at the back with easy-to-dress buttons. This special piece comes in a sweet…

  • 100% cashmere
  • Machine washable

Frilly Cashmere Jumper

£60.00

( review)

Say hello to your skinny jeans' new best friend. Our Supersoft Easy Tee is a slightly slimmer take on our bestselling swing shape. Choose from a range of tempting shades and two stripe options.

  • 55% modal 45% cotton
  • Machine washable
  • Semi-fitted shape that flares from under the bust
  • Length finishes at low hip
  • Short sleeves
  • Soft drapey cotton blend jersey

Supersoft Easy Tee

£25.00 £12.50

4.1
(52 reviews)

Your baby will be as pretty as a picture (as if they're not already) with this bodysuit. Made from supersoft pointelle fabric, it can be mixed and matched with other designs from our range for a quick-fix dressing solution. Simple.

  • Ribbed fabric for extra stretch
  • Fabric has been brushed for extra softness
  • Envelope neck for easy dressing
  • Popper opening at crotch
  • 52% cotton 48% polyester
  • Machine washable

Supersoft Pointelle Body

£10.00 £7.00

4.8
(5 reviews)

Your baby will be as pretty as a picture (as if they're not already) with this bodysuit. Made from supersoft pointelle fabric, it can be mixed and matched with other designs from our range for a quick-fix dressing solution. Simple.

  • Ribbed fabric for extra stretch
  • Fabric has been brushed for extra softness
  • Envelope neck for easy dressing
  • Popper opening at crotch
  • 52% cotton 48% polyester
  • Machine washable

Supersoft Pointelle Body

£10.00 £7.00

4.8
(5 reviews)

Our new supersoft family member will have you floating on cloud nine with its delicately fluted short sleeves. The comfortable jersey fabric and easy voop neckline (that's when a scoop meets a V-neck FYI) will stop you wilting on warmer days.

  • 55% modal 45% cotton
  • Machine washable
  • Fitted shape
  • Length finishes at low hip
  • Flared cap sleeves
  • Soft drapey jersey

Supersoft Flutter Tee

£25.00 £20.00

4.2
(14 reviews)

This supersoft T-shirt is everyone's favourite – and it’s easy to see why. It's made of a 100% cotton fabric (which is perfect for sunny adventures), while the pretty detailing means it can be worn even on smarter occasions.

  • 100% cotton
  • Machine washable

Short-sleeved Pointelle Top

£12.00 £8.40

4.9
(10 reviews)

A casual shirt is the perfect partner for weekend relaxing. This checked or plain design has a comfortable fit that's easy to wear. And it's crafted from supersoft cotton, with front pockets to give it a special finish.

  • 100% cotton
  • Machine washable

The Shirt

£32.00 £25.60

5
(1 review)

Munching giraffe, snappy alligator and wandering whale… our colourful appliqué animals are as active as your little one. Each T-shirt comes in supersoft 100% cotton with concealed poppers on the shoulder for easy dressing and of course they’re machine washable.

  • Garment washed for softness
  • 3D detail
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Novelty T-shirt

£16.00 £9.60

5
(5 reviews)

Munching giraffe, snappy alligator and wandering whale… our colourful appliqué animals are as active as your little one. Each T-shirt comes in supersoft 100% cotton with concealed poppers on the shoulder for easy dressing and of course they’re machine washable.

  • Garment washed for softness
  • 3D detail
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Novelty T-shirt

£16.00 £9.60

5
(5 reviews)

Brighten up the dullest of days with a statement coat in colours that'll chase grey clouds away. This easy-to-wear design is bursting with striking details, starting with those bold buttons down the front. The rich velvet material gives a supersoft finish that's oh-so cosy.

  • Outer 98% cotton 2% elastane
  • Lining 100% polyester
  • Dry clean only
  • Semi-fitted shape
  • Length finishes above knee
  • Front welt pockets
  • Full length sleeves
  • Fully lined
  • Printed body lining
  • Back half belt detail
  • Button fastening at front

Keswick Velvet Coat

£140.00 £84.00

4.2
(43 reviews)

…every day magical with the pretty unicorns prancing around this cotton playsuit. Made from supersoft jersey, our enchanting design has an elasticated waist with a drawstring and buttons on the shoulder for easy dressing. Handy pockets on the front are ideal for your favourite fantastical creatures'…

  • Elasticated waistband with functional drawcord
  • 100% cotton
  • Machine washable

Colourful Jersey Playsuit

£24.00 £14.40

5
(4 reviews)

…gold leather trim and leg-lengthening stripe of gold braid up the side. The zip and grosgrain pull make these knockout boots easy to slip into, and once inside you’re treated to a supersoft leather lining. Team them with an evening dress or pull them over jeans – either way, all eyes are on you.

  • Upper textile
  • Lining and sole leather
  • Heel height 10cm/4"
  • Concealed side zip
  • Contrast binding and trims

Adele Knee High Boots

£250.00 £125.00

4
(1 review)

This easy-breezy dress is (almost) as essential as ice cream in the park on sunny afternoons. Choose between a super stripy lolly or a bright butterfly to come along on warm-weather adventures. In supersoft cotton jersey, the swingy A-line fit leaves plenty of room for playing.

  • 100% cotton
  • Machine washable

Bright Print Holiday Dress

£20.00 £12.00

( review)

Keep your cool on hot days with this comfortable tee. Our easy-to-wear crew-neck top is crafted from 100% cotton for a supersoft feel. And the best bit? It’s available in lots of different colours, so you can pick your favourite one (or two, or three).

  • 100% cotton
  • Machine washable
  • Semi-fitted shape
  • Length finishes at low hip
  • Short sleeves
  • Textured slub jersey

The Cotton Crew Neck Tee

£20.00 £16.00

3.6
(11 reviews)
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