Supersoft Easy

Say hello to your skinny jeans' new best friend. Our Supersoft Easy Tee is a slightly slimmer take on our bestselling swing shape. Choose from a range of tempting shades and two stripe options.

  • 55% modal 45% cotton
  • Machine washable
  • Semi-fitted shape that flares from under the bust
  • Length finishes at low hip
  • Short sleeves
  • Soft drapey cotton blend jersey

Supersoft Easy Tee

£25.00 £20.00

4.1
(52 reviews)

Say hello to your skinny jeans' new best friend. Choose from a range of tempting shades and stripe options.

  • 55% modal 45% cotton
  • Machine washable
  • Semi-fitted shape that flares from under the bust
  • Length finishes at low hip
  • Soft drapey cotton blend jersey

Supersoft Easy Tee

£25.00 £20.00

( review)

Our new supersoft family member will have you floating on cloud nine with its delicately fluted short sleeves. The comfortable jersey fabric and easy voop neckline (that's when a scoop meets a V-neck FYI) will stop you wilting on warmer days.

  • 55% modal 45% cotton
  • Machine washable
  • Fitted shape
  • Length finishes at low hip
  • Flared cap sleeves
  • Soft drapey jersey

Supersoft Flutter Tee

£25.00 £15.00

4.2
(14 reviews)

You loved it so much, we had to bring it back. In a range of tempting new options (including flocking), the relaxed shape is comfortable in supersoft loop-back cotton and easy to wear – simply throw it on with pumps or trainers and go.

  • Body 100% cotton, Trim 96% cotton 4% elastane
  • Machine washable
  • Relaxed fit
  • Length finishes just above knee
  • Full length sleeves
  • French terry jersey

Sweatshirt Dress

£70.00 £42.00

( review)

A casual shirt is the perfect partner for weekend relaxing. This checked or plain design has a comfortable fit that's easy to wear. And it's crafted from supersoft cotton, with front pockets to give it a special finish.

  • 100% cotton
  • Machine washable

The Shirt

£28.00 £22.40

5
(1 review)

Robots and a jolly Father Christmas wearing a crochet bobble hat have made their way all around the front and back of this classic Fair Isle knit style. The buttons on the shoulders make the jumper easy to pull on and off, and our supersoft wool-blend yarn is perfectly fine to pop in the wash.

  • 60% cotton 30% polyamide 10% wool
  • Machine washable

Fair Isle Jumper

£28.00 £16.80

( review)

Robots and a jolly Father Christmas wearing a crochet bobble hat have made their way all around the front and back of this classic Fair Isle knit style. The buttons on the shoulders make the jumper easy to pull on and off, and our supersoft wool-blend yarn is perfectly fine to pop in the wash.

  • 60% cotton 30% polyamide 10% wool
  • Machine washable

Fair Isle Jumper

£28.00 £16.80

( review)

These cosy long john pyjamas magically light up the night. With fun glow-in-the-dark designs made from supersoft cotton, budding musicians and adventurers will snooze happily while they dream of their next event.

  • Snug fit
  • Stretchy jersey rib
  • Soft against skin
  • Brushed inside for cosiness
  • Rib cuffs for a snuggly fit
  • Fully elasticated waist for stretch and comfort
  • Easy care, machine wash and tumble dryable
  • 100% cotton
  • Machine washable
  • KEEP AWAY FROM FIRE
  • Close fitting garments are less likely to catch fire, so this style is designed to fit snugly
  • Not flame resistant

Glow-in-the-dark Long Pyjamas

£24.00 £12.00

( review)

This sleepsuit is crafted from supersoft organically grown cotton and has built-in feet and long sleeves to keep your baby warm. A fun all-over print keeps it looking pretty sweet, too. The two smallest sizes have handy integrated scratch mitts (just in case).

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Easy snap opening
  • Integral scratch mitts up to 0-3m
  • Start with the golden popper to make dressing simple
  • Anti-slip spots on soles of feet on sizes 9-12m and above
  • 100% cotton
  • Machine washable
  • Keep away from fire

Fun Printed Sleepsuit

£20.00 £16.00

( review)

All sorts of strange things happen after dark: owls start hooting, hedgehogs come out to play and cosy long john pyjamas magically light up the night. With these glow-in-the-dark designs, made from supersoft cotton, space cadets will snooze happily while they dream of their next mission.

  • Glow-in-the-dark printed logo
  • Stretchy jersey rib
  • Soft against skin
  • Brushed inside for cosiness
  • Rib cuffs for a snuggly fit
  • Fully elasticated waist for stretch and comfort
  • Easy care, machine wash and tumble dryable
  • 100% cotton
  • Machine washable
  • Close fitting garments are less likely to catch fire, so this style is designed to fit snugly
  • Not flame resistant
  • KEEP AWAY FROM FIRE

Glow-in-the-dark Pyjamas

£28.00 £16.80

    ( review)

    This sleepsuit is crafted from supersoft organically grown cotton and has built-in feet and long sleeves to keep your baby warm. A fun all-over print keeps it looking pretty sweet, too. The two smallest sizes have handy integrated scratch mitts (just in case).

    • Ribbed fabric for extra stretch
    • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
    • Garment washed for softness
    • Easy snap opening
    • Integral scratch mitts up to 0-3m
    • Start with the golden popper to make dressing simple
    • Anti-slip spots on soles of feet on sizes 9-12m and above
    • 100% cotton
    • Machine washable
    • Keep away from fire

    Fun Printed Sleepsuit

    £20.00 £16.00

    ( review)

    Who likes surprises? Check out the flaps on this T-shirt. The French bulldog, dinosaur and digger appliqués can't fail to entertain. Our supersoft 100% cotton fabric is kind to delicate skin, while poppers make for easy dressing.

    • Garment washed for softness
    • Appliqué logo
    • 3D flap detail
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Big Appliqué T-shirt

    £16.00 £12.80

    ( review)

    Who likes surprises? Check out the flaps on this T-shirt. The French bulldog, dinosaur and digger appliqués can't fail to entertain. Our supersoft 100% cotton fabric is kind to delicate skin, while poppers make for easy dressing.

    • Garment washed for softness
    • Appliqué logo
    • 3D flap detail
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Big Appliqué T-shirt

    £16.00 £12.80

    ( review)

    Nothing says 'cosy' like our supersoft scarf. The blue check goes with everything from school uniforms to party dresses, so easy outfitting is no problem. Its large shape means you can even unfold it and use it as a blanket – perfect for picnics and chilly trips to the cinema.

    • 100% acrylic
    • Machine washable

    Woven Scarf

    £20.00 £10.00

    ( review)

    …this T-shirt is fully reversible so it's easy to mix and match with little outfits. It has shoulder poppers for quick changes and is made from soft and durable bonded cotton. Because it's light as a feather and can be worn with the matching supersoft trousers, active adventures are way more…

    • Garment washed for softness
    • Shoulder button fastening
    • Front pocket
    • Fully reversible, the care label has been hidden in a pocket
    • New double sided fabric
    • 100% cotton
    • Machine washable

    Farmyard Reversible T-shirt

    £18.00 £14.40

    ( review)

    …this T-shirt is fully reversible so it's easy to mix and match with little outfits. It has shoulder poppers for quick changes and is made from soft and durable bonded cotton. Because it's light as a feather and can be worn with the matching supersoft trousers, active adventures are way more…

    • Garment washed for softness
    • Shoulder button fastening
    • Front pocket
    • Fully reversible, the care label has been hidden in a pocket
    • New double sided fabric
    • 100% cotton
    • Machine washable

    Farmyard Reversible T-shirt

    £18.00 £14.40

    ( review)

    Keep your cool on hot days with this comfortable tee. Our easy-to-wear crew-neck top is crafted from 100% cotton for a supersoft feel. And the best bit? It’s available in lots of different colours, so you can pick your favourite one (or two, or three).

    • 100% cotton
    • Machine washable
    • Semi-fitted shape
    • Length finishes at low hip
    • Short sleeves
    • Textured slub jersey

    The Cotton Crew Neck Tee

    £20.00 £16.00

    3.6
    (11 reviews)

    Little accident? In a rush? Introducing your new busy morning best friend. This simple and supersoft body is easy to dress baby in, featuring an envelope neckline and handy poppers on the gusset for speedy changing. Simply mix and match with our range and little ones are all set.

    • Ribbed fabric for extra stretch
    • Fabric has been brushed for extra softness
    • Envelope neck for easy dressing
    • Popper opening at crotch
    • 52% cotton 48% polyester
    • Machine washable

    Supersoft Pointelle Body

    £12.00 £6.00

    ( review)

    Little accident? In a rush? Introducing your new busy morning best friend. This simple and supersoft body is easy to dress baby in, featuring an envelope neckline and handy poppers on the gusset for speedy changing. Simply mix and match with our range and little ones are all set.

    • Ribbed fabric for extra stretch
    • Fabric has been brushed for extra softness
    • Envelope neck for easy dressing
    • Popper opening at crotch
    • 52% cotton 48% polyester
    • Machine washable

    Supersoft Pointelle Body

    £12.00 £6.00

    ( review)

    Little accident? In a rush? Introducing your new busy morning best friend. This simple and supersoft body is easy to dress baby in, featuring an envelope neckline and handy poppers on the gusset for speedy changing. Simply mix and match with our range and little ones are all set.

    • Ribbed fabric for extra stretch
    • Fabric has been brushed for extra softness
    • Envelope neck for easy dressing
    • Popper opening at crotch
    • 52% cotton 48% polyester
    • Machine washable

    Supersoft Pointelle Body

    £12.00 £6.00

    ( review)

    Little accident? In a rush? Introducing your new busy morning best friend. This simple and supersoft body is easy to dress baby in, featuring an envelope neckline and handy poppers on the gusset for speedy changing. Simply mix and match with our range and little ones are all set.

    • Ribbed fabric for extra stretch
    • Garment washed for softness
    • Envelope neck for easy dressing
    • Popper opening at crotch
    • 100% cotton
    • Machine washable

    Sweet Pointelle Body

    £12.00

    ( review)

    Little accident? In a rush? Introducing your new busy morning best friend. This simple and supersoft body is easy to dress baby in, featuring an envelope neckline and handy poppers on the gusset for speedy changing. Simply mix and match with our range and little ones are all set.

    • Ribbed fabric for extra stretch
    • Garment washed for softness
    • Envelope neck for easy dressing
    • Popper opening at crotch
    • 100% cotton
    • Machine washable

    Sweet Pointelle Body

    £12.00

    ( review)

    These casual board shorts, with their adjustable contrasting waistband and bold prints, are raring to hit the waves. They're now a bit shorter so they sit on the knee but are still supersoft and easy to pull on. Race you to the water.

    • Main 100% polyester
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Board Shorts

    £28.00

    ( review)

    Take a walk into the wilderness in this animal T-shirt. These cute characters are crafted from appliqués with just a hint of sparkle. The lightweight jersey is easy to wash and supersoft too: how's that for creature comfort?

    • Appliqué logo
    • 100% cotton
    • Machine washable

    Patchwork Appliqué T-shirt

    £18.00

    ( review)

    Wannabe top of the charts? Mini rockers can kickstart their career with this music-inspired T-shirt. Made from supersoft cotton jersey, it's easy to move around in while practising for gigs in the garden. The contrast-colour-printed motif will show up under the stage (or as it's better known, the…

    • Printed logo
    • 100% cotton
    • Machine washable

    Printed Music T-shirt

    £16.00

    ( review)

    This supersoft T-shirt is everyone's favourite – and it’s easy to see why. It's made of a 100% cotton fabric (which is perfect for sunny adventures), while the pretty detailing means it can be worn even on smarter occasions.

    • 100% cotton
    • Machine washable

    Short-sleeved Pointelle Top

    £12.00 £9.60

    4.9
    (10 reviews)

    This supersoft T-shirt is everyone's favourite – and it’s easy to see why. It's made of a 100% cotton fabric (which is perfect for sunny adventures), while the pretty detailing means it can be worn even on smarter occasions.

    • 100% cotton
    • Machine washable

    Short-sleeved Pointelle Top

    £14.00

    ( review)

    Clothes that grow with baby? No, it's not science fiction; these dungarees have adjustable straps so they'll stay the distance. There's two designs to choose from and they all feature a striped jersey lining to keep them supersoft against young skin.

    • Garment washed for softness
    • Popper waist fastening
    • Inside leg popper fastening on sizes up to and including 18-24m for easy changing
    • Front and back pockets
    • Adjustable straps to fit your child as they grow
    • All-over embroidery
    • Outer 98% cotton 2% elastane
    • Lining 100% cotton
    • Machine washable

    Woven Dungarees

    £28.00 £16.80

    ( review)

    Get new parents off to a great start by gifting them this three-pack of patterned bodies in a matching tie bag. Decorated with stripy or sea-themed prints, these supersoft designs are made from 100% organically grown cotton. Envelope necks mean they slip on and off with ease.

    • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
    • Ribbed fabric for extra stretch
    • Garment washed for softness
    • Envelope neck for easy dressing
    • Popper opening at crotch
    • 100% cotton
    • Machine washable

    3 Pack Whales Bodies

    £28.00

    ( review)

    Get new parents off to a great start by gifting them this three-pack of patterned bodies in a matching tie bag. Decorated with stripy or sea-themed prints, these supersoft designs are made from 100% organically grown cotton. Envelope necks mean they slip on and off with ease.

    • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
    • Ribbed fabric for extra stretch
    • Garment washed for softness
    • Envelope neck for easy dressing
    • Popper opening at crotch
    • 100% cotton
    • Machine washable

    3 Pack Whales Bodies

    £28.00

    ( review)

    Clothes that grow with baby? No, it's not science fiction; these dungarees have adjustable straps so they'll stay the distance. There's two designs to choose from and they all feature a striped jersey lining to keep them supersoft against young skin.

    • Garment washed for softness
    • Popper waist fastening
    • Inside leg popper fastening on sizes up to and including 18-24m for easy changing
    • Front and back pockets
    • Adjustable straps to fit your child as they grow
    • All-over embroidery
    • Outer 98% cotton 2% elastane
    • Lining 100% cotton
    • Machine washable

    Woven Dungarees

    £30.00 £15.00

    ( review)

    On warmer nights, our cotton short john pyjamas do the trick nicely. They’re made from stretchy ribbed cotton jersey that has been brushed on the inside to make them supersoft against the skin. This, together with the snug fit and fully elasticated waist, will guarantee the best night’s sleep ever.

    • Snug fit
    • Stretchy jersey rib
    • Soft against skin
    • Brushed inside for cosiness
    • Rib cuffs for a snuggly fit
    • Fully elasticated waist for stretch and comfort
    • Easy care, machine wash and tumble dryable
    • 100% cotton
    • Machine washable
    • KEEP AWAY FROM FIRE
    • Close fitting garments are less likely to catch fire, so this style is designed to fit snugly
    • Not flame resistant

    Twin Pack Short John Pyjamas

    £32.00 £22.40

    ( review)

    …in the supersoft, ribbed fabric of this sleepsuit. It's crafted from premium 100% organically grown cotton, so it's gentle on the planet as well as delicate skin. The playful whale prints, each have contrast prints on the cosy feet. The gold popper helps to line up the fastenings for easy dressing.

    • Ribbed fabric for extra stretch
    • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
    • Garment washed for softness
    • Easy snap opening
    • Integral scratch mitts up to 0-3m
    • Start with the golden popper to make dressing simple
    • Anti-slip spots on soles of feet on sizes 9-12m and above
    • 100% cotton
    • Machine washable
    • Keep away from fire

    Cosy Printed Sleepsuit

    £24.00

    ( review)

    …in the supersoft, ribbed fabric of this sleepsuit. It's crafted from premium 100% organically grown cotton, so it's gentle on the planet as well as delicate skin. The playful whale prints, each have contrast prints on the cosy feet. The gold popper helps to line up the fastenings for easy dressing.

    • Ribbed fabric for extra stretch
    • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
    • Garment washed for softness
    • Easy snap opening
    • Integral scratch mitts up to 0-3m
    • Start with the golden popper to make dressing simple
    • Anti-slip spots on soles of feet on sizes 9-12m and above
    • 100% cotton
    • Machine washable
    • Keep away from fire

    Cosy Printed Sleepsuit

    £24.00

    ( review)

    This supersoft jumper is all heart (and rainbow colours). It's put together using our softest cotton and has a hint of cashmere thrown in for good measure. Easy to look after, it's machine washable for a quick turnaround.

    • 95% cotton 5% cashmere
    • Machine washable

    Fun Heart Jumper

    £37.00 £18.50

    ( review)

    Sunshine, smiles and this supersoft dress – sounds like the recipe for a perfect summer's day. Garment dyed for a vintage look, this relaxed frock is made from jersey fabric, making it easy to throw over a swimsuit after a splash in the sea. The three-tiered full skirt with broderie trim detailing…

    • 100% cotton
    • Machine washable

    Tiered Garment-dyed Dress

    £35.00

    ( review)

    Bugs in rugs dream of being as snug as this romper. The supersoft ribbed fabric is crafted from premium 100% organically grown cotton, so it's gentle on the planet as well as delicate skin. The appliqué whale swimming on stripes adds a playful touch and the gold popper makes for easy dressing.

    • Ribbed fabric for extra stretch
    • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
    • Garment washed for softness
    • Appliqué logo
    • Double shoulder opening up to 3-6m, single shoulder opening 6-12m and above
    • Popper opening at crotch
    • Start with the golden popper to make dressing simple
    • 100% cotton
    • Machine washable

    Whales Appliqué Romper

    £22.00

    ( review)

    In 100% super-soft cashmere, this romper is sure to cause spontaneous snuggling. But it's not just huggably soft, it's machine washable too. Button fastenings make changes easy – so they can get right back to cuddles, crawling and showing off at family parties.

    • 100% cashmere
    • Machine washable

    Knitted Cashmere Romper

    £55.00

    ( review)

    Knitted from supersoft cotton with a touch of stretch, our easy-going tights feature a contrast heel, toe and waistband. The pretty daisy or baby rabbit print makes choosing between the two a little bit tricky. They're the perfect partner for dresses when it's still too chilly for bunnies to leave…

    • BLU: 72% cotton 26% polyamide 2% elastane
    • RED: 74% cotton 24% polyamide 2% elastane
    • Machine washable

    Everyday Tights

    £10.00

    ( review)

    These easy-to-move-in cotton slub trousers were made for little wrigglers, shufflers and crawlers. They're in supersoft jersey for maximum comfort and snugness, while the charming broderie trim on the front and back pockets adds extra 'ahh' factor. Changes are a cinch thanks to the drawcord waist –…

    • Relaxed fit
    • Textured slub jersey
    • Garment washed for softness
    • Fully functional drawstring adjusts to your child's waist
    • 100% cotton
    • Machine washable

    Slub Jersey Trousers

    £16.00

    ( review)

    Knitted from supersoft cotton with a touch of stretch, our easy-going tights feature a contrast heel, toe and waistband. The pretty daisy or baby rabbit print makes choosing between the two a little bit tricky. They're the perfect partner for dresses when it's still too chilly for bunnies to leave…

    • BLU: 72% cotton 26% polyamide 2% elastane
    • RED: 74% cotton 24% polyamide 2% elastane
    • Machine washable

    Everyday Tights

    £10.00

    ( review)

    These easy-to-move-in cotton slub trousers were made for little wrigglers, shufflers and crawlers. They're in supersoft jersey for maximum comfort and snugness, while the charming broderie trim on the front and back pockets adds extra 'ahh' factor. Changes are a cinch thanks to the drawcord waist –…

    • Relaxed fit
    • Textured slub jersey
    • Garment washed for softness
    • Fully functional drawstring adjusts to your child's waist
    • 100% cotton
    • Machine washable

    Slub Jersey Trousers

    £16.00

    ( review)

    Baby will be – ahem – frilled, with our supersoft, stripy jumper. It's expertly designed in Britain and comes in 100% cashmere that’s also machine washable. A pretty trim detail features around the neckline and it fastens at the back with easy-to-dress buttons. This special piece comes in a sweet…

    • 100% cashmere
    • Machine washable

    Frilly Cashmere Jumper

    £65.00

    ( review)

    Baby will be – ahem – frilled, with our supersoft, stripy jumper. It's expertly designed in Britain and comes in 100% cashmere that’s also machine washable. A pretty trim detail features around the neckline and it fastens at the back with easy-to-dress buttons. This special piece comes in a sweet…

    • 100% cashmere
    • Machine washable

    Frilly Cashmere Jumper

    £60.00

    ( review)
    >