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Super Soft Pointelle

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Inject a little sporty style into your casual collection with our baseball-inspired tee. The comfortable slub cotton fabric gives a supersoft texture, while herringbone detailing and raglan sleeves add a contemporary twist. Choose from our range of designs, from plain to striped, and pair with your…

  • Slub jersey
  • Garment washed for a casual appearance and soft hand feel
  • Machine washable
  • 100% cotton

Long Sleeve Slub Raglan

£30.00

Hold the front page: we’ve found the Holy Grail of holiday trousers. The embroidered trim adds a little boho style, while the drapey fabric with a casual-wash finish means no two pairs are the same. We’ve designed them with a relaxed, wide-leg fit for extra swish and drapey fabric for maximum…

  • Main 55% cupro 45% viscose, Trim 100% cotton
  • Hand wash only
  • Embroidery at side seams
  • Relaxed fit through waist, hip and thigh with a straight leg
  • Ankle length
  • Side pockets
  • Soft peached finish
  • Side splits at hem
  • Drawstring waistband

Alicia Trousers

£80.00

5
(2 reviews)

High quality but low maintenance… we know how to put a good T-shirt together. This pure cotton option has a washed finish for extra softness and a ribbed neck that makes it great for layering.

  • Lightweight cotton jersey
  • Garment washed for a casual appearance
  • Short sleeves
  • Machine washable
  • 100% cotton

Washed T-shirt

£20.00

4.9
(15 reviews)

Our mix-and-match set of two tops and bottoms in its presentation bag will ensure baby always stays snug – whether crawling, rolling or enjoying an afternoon nap. The elasticated waist and envelope neck make it a breeze to pull on and off, while the cuff hem trousers keep your little one cosy.

  • Comes in a self fabric drawstring bag
  • Snug fit
  • Fabric has been brushed for extra softness
  • 60% cotton 40% polyester
  • Machine washable
  • Close fitting garments are less likely to catch fire, so this style is designed to fit snugly

Supersoft Pointelle Pack

£32.00

Your baby will be as pretty as a picture (as if they're not already) with this bodysuit. Made from supersoft pointelle fabric, it can be mixed and matched with other designs from our range for a quick-fix dressing solution. Simple.

  • Ribbed fabric for extra stretch
  • Fabric has been brushed for extra softness
  • Envelope neck for easy dressing
  • Popper opening at crotch
  • 52% cotton 48% polyester
  • Machine washable

Supersoft Pointelle Body

£10.00 £6.00

4.8
(5 reviews)

Your baby will be as pretty as a picture (as if they're not already) with this bodysuit. Made from supersoft pointelle fabric, it can be mixed and matched with other designs from our range for a quick-fix dressing solution. Simple.

  • Ribbed fabric for extra stretch
  • Fabric has been brushed for extra softness
  • Envelope neck for easy dressing
  • Popper opening at crotch
  • 52% cotton 48% polyester
  • Machine washable

Supersoft Pointelle Body

£10.00 £6.00

4.8
(5 reviews)

Daytime dressing is a cinch thanks to our gift bag of printed and plain pointelle outfits. Picot trims and bows at the neck add a special touch to these mix-and-match tops and bottoms. The envelope neck makes changing easy and the snug fit means they're ideal for bedtime, too.

  • Comes in a self fabric drawstring bag
  • Snug fit
  • Full length
  • Fabric has been brushed for extra softness
  • 52% cotton 48% polyester
  • Machine washable
  • Close fitting garments are less likely to catch fire, so this style is designed to fit snugly

Cosy Pointelle Pack

£32.00

Daytime dressing is a cinch thanks to our gift bag of printed and plain pointelle outfits. Picot trims and bows at the neck add a special touch to these mix-and-match tops and bottoms. The envelope neck makes changing easy and the snug fit means they're ideal for bedtime, too.

  • Comes in a self fabric drawstring bag
  • Snug fit
  • Full length
  • Fabric has been brushed for extra softness
  • 52% cotton 48% polyester
  • Machine washable
  • Close fitting garments are less likely to catch fire, so this style is designed to fit snugly

Cosy Pointelle Pack

£32.00

Little accident? In a rush? Introducing your new busy morning best friend. This simple and supersoft body is easy to dress baby in, featuring an envelope neckline and handy poppers on the gusset for speedy changing. Simply mix and match with our range and little ones are all set.

  • Short sleeves
  • Ribbed fabric for extra stretch
  • Garment washed for softness
  • Envelope neck for easy dressing
  • Pretty picot trim
  • Popper opening at crotch
  • 100% cotton
  • Machine washable

Sweet Pointelle Body

£10.00

5
(2 reviews)

Our mix-and-match set of two tops and bottoms in its presentation bag will ensure baby always stays snug – whether crawling, rolling or enjoying an afternoon nap. The elasticated waist and envelope neck make it a breeze to pull on and off, while the cuff hem trousers keep your little one cosy.

  • Comes in a self fabric drawstring bag
  • Snug fit
  • Fabric has been brushed for extra softness
  • 60% cotton 40% polyester
  • Machine washable
  • Close fitting garments are less likely to catch fire, so this style is designed to fit snugly

Supersoft Pointelle Pack

£32.00

Little accident? In a rush? Introducing your new busy morning best friend. This simple and supersoft body is easy to dress baby in, featuring an envelope neckline and handy poppers on the gusset for speedy changing. Simply mix and match with our range and little ones are all set.

  • Short sleeves
  • Ribbed fabric for extra stretch
  • Garment washed for softness
  • Envelope neck for easy dressing
  • Pretty picot trim
  • Popper opening at crotch
  • 100% cotton
  • Machine washable

Sweet Pointelle Body

£10.00

5
(2 reviews)

This supersoft T-shirt is everyone's favourite – and it’s easy to see why. It's made of a 100% cotton fabric (which is perfect for sunny adventures), while the pretty detailing means it can be worn even on smarter occasions.

  • 100% cotton
  • Machine washable

Ecru/Soft Lilypad Green Short-sleeved Pointelle Top

£14.00

4.9
(10 reviews)

Looking for the finishing touch to your favourite dress? Our elegant skinny belt with a discreet circle buckle adds a subtle touch of glamour. And with plenty of colours to choose from, there's one to match every outfit.

  • ROS: upper metallic leather
  • Other colours: upper leather
  • Lining metallic leather
  • 1cm/½" wide
  • Buckle fastening

Super Skinny Belt

£25.00

4
(5 reviews)

Flattering, feminine, and extremely comfortable: we can't get enough of this supersoft (and super elegant) top. The slim fit and scooped back will have you looking as graceful as an off-duty prima ballerina. Complete the look with a floral flippy skirt or boyfriend jeans. And a ballet bun –…

  • 55% modal 45% cotton
  • Machine washable
  • Fitted shape
  • Length finishes at low hip
  • ¾ length sleeves
  • Soft drapey cotton blend jersey
  • Low back detail

Soft Blue Supersoft Ballet Back

£25.00

4
(69 reviews)

We’ve taken a classic pointelle T-shirt and added some fairy dust to make the stripes shine and sparkle. The supersoft jersey fabric is slightly stretchy, so it's comfortable all day long. Pair with twinkly tights and a denim skirt for a party.

  • 48% cotton 47% polyester 3% metallised fibre 2% polyamide
  • Machine washable

Sparkly Pointelle T-shirt

£14.00

4.9
(18 reviews)

We think every day can be special. That’s why we made this T-shirt – the pretty lace makes it feel like a treat. And versatile colours mean you can wear it with anything. How about pairing with a skirt for a party, or under dungarees when the great outdoors calls?

  • 52% cotton 48% polyester
  • Machine washable

Supersoft Pointelle T-shirt

£14.00

4.9
(20 reviews)

This supersoft T-shirt is everyone's favourite – and it’s easy to see why. It's made of a lightweight fabric (which is perfect for sunny adventures), while the pretty detailing means it can be worn even on smarter occasions.

  • 100% cotton
  • Machine washable

Short Sleeve Pointelle T-shirt

£13.00

4.8
(26 reviews)

Time to get out of the sea? No way! The textured scallop detailing makes this fun swimsuit stand out, and adjustable straps ensure a comfortable fit from the first splash to the last. Oh, and did we mention the bright colour block panels? If only beach holidays would never end...

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Machine washable

Soft Candy Frilly Swimsuit

£28.00

5
(1 review)

How can you make a classic suede court shoe even more elegant? We've added a scalloped edge for a distinctive, sophisticated look that's ideal for stepping out on special occasions. With a range of vibrant colours to choose from, there's a perfect pair for every day of the week.

  • LEO: upper animal print hair on cowhide
  • Other colours: upper suede
  • Lining and sole leather
  • Heel height 7.5cm/3"
  • Due to the individual print pattern of the hair on hide, the colour can vary slightly between pairs

Soft Rose Madison Courts

£98.00

4.3
(18 reviews)

Meet our refined tailored shorts – perfect for garden parties and seaside strolls. Power-stretch elastane in cotton keeps them feeling comfortable and holding their shape wear after wear. The pocket details on the back and the smooth fitted waistband create a flattering shape, while those WOW prints…

  • 97% cotton 3% elastane
  • Machine washable
  • Sits below natural waist
  • Fitted through waist and hip with a straight leg
  • Side pockets
  • Hook and bar fastening at centre front waist with zip fly
  • Inside leg available in 3"/7.5cm, 4"/10cm, 6"/15cm or 9"/23cm

Soft Blue Richmond Shorts

£48.00

4.5
(101 reviews)

Want to be good to your feet and still pack a colourful punch? Try these elegant pointed-toe heels. They're one of our highest pairs, but the padded soles will keep you comfortable long into the night. And with their striking colourblock designs and contrast straps, you won't want to take them off.

  • YEL: upper animal print hair on cowhide and suede
  • NUD: upper suede and metallic leather
  • Other colours: upper suede
  • Lining and sole leather
  • NUD: Due to the natural character of real suede, the colour can vary slightly between pairs
  • Heel height 9cm/3½"
  • Due to the individual print pattern of the hair on hide, the colour can vary slightly between pairs
  • Buckle fastening
  • Comes with its own fabric storage bag

Soft Rose Tisha Heels

£120.00

4.9
(28 reviews)

Step back into the Twenties with these classic jazz-age T-bar shoes. In soft suede or patent leather, they're elegant with a mid-height heel and curving almond-shaped toes. A soft leather insole with golden Boden spots keeps them comfortable all day (and night) and they're finished with contrasting…

  • NAV and PNK: upper patent leather
  • Other colours: upper suede
  • Lining and sole leather
  • Heel height 7.5cm/3"
  • Buckle fastening
  • Comes with its own fabric storage bag

Soft Rose Whitney Mid Heels

£110.00

4.5
(13 reviews)

The one you'll want in every shade – it's made from supersoft cotton modal, comes in a variety of colours and the oversized fit and batwing sleeves are a style winner.

  • 55% modal 45% cotton
  • Machine washable
  • Oversized
  • Length finishes at low hip
  • ¾ length sleeves
  • Soft drapey cotton blend jersey

Soft Blue Supersoft Oversized Tee

£30.00

4.3
(250 reviews)

Our new supersoft family member will have you floating on cloud nine with its delicately fluted short sleeves. The comfortable jersey fabric and easy voop neckline (that's when a scoop meets a V-neck FYI) will stop you wilting on warmer days.

  • 55% modal 45% cotton
  • Machine washable
  • Fitted shape
  • Length finishes at low hip
  • Flared cap sleeves
  • Soft drapey jersey

Soft Blue Supersoft Flutter Tee

£25.00

4.2
(14 reviews)

We consider our short-sleeved Breton the bread and butter of any woman's wardrobe. Not only does it share the same vibrant colours as its long-sleeved sibling, but it's also got that great longer hip-length you love. Invest now, and we guarantee you'll wear this everyday hero again... and again...…

  • 100% cotton
  • Machine washable
  • Semi-fitted shape
  • Length finishes at top thigh
  • Short sleeves
  • Soft cotton jersey

Soft Blue/Ivory Short Sleeve Breton

£25.00

4
(87 reviews)

Classic, smart and casual – it's not often you find such a great all-rounder. This shirt is made from lightweight cotton with classic British colours and grown-up checks that were hand-picked by Johnnie himself. Button it up for special occasions, then wear it loose when playtime comes around.

  • Regular fit
  • Chest pocket
  • 100% cotton
  • Machine washable

Soft Red/Blue Multi-Gingham Laundered Shirt

£22.00

3
(1 review)

Say hello to your skinny jeans' new best friend. Our Supersoft Easy Tee is a slightly slimmer take on our bestselling swing shape. Choose from a range of tempting shades and two stripe options.

  • 55% modal 45% cotton
  • Machine washable
  • Semi fitted shape that flares from under the bust
  • Length finishes at low hip
  • Short sleeves
  • Soft drapey cotton blend jersey

Soft Blue Supersoft Easy Tee

£25.00

4.1
(52 reviews)

Are you ready to meet the most versatile bag known to woman? This soft, leather number has a detachable strap so you can choose how to wear it. The main zipped compartment has a statement spot lining, zippy pocket and quick-draw holsters for your phone and cards, and you’ve got two outer…

  • Outer leather
  • Lining 100% cotton
  • Detachable leather shoulder strap that clips onto tabs inside the front and back pockets.
  • 33cm/13'' wide at opening x 23cm/9'' high x 12cm/4¾'' deep at base, 43cm/17" total handle length, 115cm/45½" total strap length
  • Internal zip and wall pockets for your mobile
  • External side pockets with concealed magnetic closures
  • Main zip opening with tassel charm
  • Comes with its own fabric storage bag

Soft Rose Lyla Midi Bag

£150.00

4
(9 reviews)

Energetic crawlers are no match for these durable shorts – with elasticated waistbands and contrast drawcords, they'll stay put no matter how enthusiastic your little adventurer is. If you're running off to meet family, don't worry – just match with a polo shirt for a smart-casual look.

  • Garment washed for softness
  • Fully functional drawstring adjusts to your child's waist
  • Front and back pockets
  • 100% cotton
  • Machine washable

Soft Red/Skipper Blue Check Woven Explorer Shorts

£18.00

5
(1 review)

Mum and daughter can both embrace flower power with this Mini Me version of our embroidered boho dress. Choose from striped cotton with jungle detailing or our bold folk-inspired trim. This midi-length design is fully lined with a notch neck and handy pockets – perfect for days spent wandering along…

  • 100% cotton
  • Machine washable

Soft Blue Stripe Embroidered Boho Dress

£51.00

5
(2 reviews)

Turn any skirt into an all-action outfit with these lightweight jersey shorts. Pop them on underneath and you can climb, tumble and hang off the monkey bars all you want (or simply wear them on their own, of course). The short length means they won't spoil the look of your favourite party dress…

  • Main 92% cotton 8% elastane
  • Machine washable

Soft Lily Pad Green Bunnies Jersey Shorts

£12.00

4.2
(13 reviews)

Light, floaty and ever so comfortable, this tunic was made for hot-weather adventures. The pretty embroidery on the chest and sleeves make for a hippy-style finish – just add a daisy chain. We've got a womenswear version too for when grown-ups want to play copycat.

  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Soft Blue Stripe Embroidered Boho Top

£35.00

5
(2 reviews)

Even intrepid explorers need to dress for dinner and our peached cotton gingham shirt is a five-star fit. There's a colour contrast back and pocket making it easy to pair with our baby chinos – the perfect outfit for enjoying a babyccino.

  • Full length sleeves that can be rolled and fastened with a button and tab
  • 100% cotton
  • Machine washable

Soft Red/Skipper Blue Check Smart Baby Shirt

£20.00

Give intrepid explorers a head start on their next adventure in these cosy joggers. The loopback reverse is great for when there’s a nip in the air, while the striped stretchy waistband ensures a comfortable fit. Look out for the heart and star appliqué on the knees.

  • Ribbed waistband with functional drawstring
  • Main 80% cotton 20% polyester
  • Waistband 80% cotton 19% polyester 1% elastane
  • Machine washable

Soft Lilypad Green Heart Appliqué Sweatpants

£28.00 £14.00

4.7
(3 reviews)

You won't need a trusty sidekick when you've got these shoes for company. Our versatile pumps have leather-padded insoles, making them ideal for days when you're kept on your feet. They're a trendy substitute for heels too, thanks to a pretty bow strap and contrasting grosgrain tape at the back. All…

  • Upper textile
  • Lining leather
  • Sole man-made
  • Supportive underfoot cushioning
  • Flexible sole for comfort

Soft Lime and Blue Stripe Lottie Pumps

£60.00

4.2
(6 reviews)

Coffee, the Sunday papers, and these soft, relaxed pull-ons – we know how to do laid-back living. The brushed twill fabric and drawstring waist are perfect for taking it easy: just throw on a T-shirt and you're all set. They even come with roomy side pockets (big enough to lose the TV remote in).

  • Brushed cotton twill
  • Garment washed for a casual appearance
  • Side pockets
  • One back pocket
  • Button fly
  • Relaxed fit
  • Machine washable
  • 100% cotton

Soft Red Multi Check Brushed Cotton Pull-ons

£38.00

4.3
(12 reviews)

If there's one thing you need to know about Boden, it's that we're huge fans of classics with a twist. Take this cotton shirt for example – in bold colourblocks, playful prints AND for the first time... sequin embellishment. Tailored to a semi-fitted shape, this party-starter is still smart enough…

  • 100% cotton
  • Machine washable
  • Semi-fitted shape
  • Length finishes at top thigh
  • Full length sleeves with functional cuffs
  • Unlined
  • Functional front placket

Soft Blue Birds The Classic Shirt

£50.00

4.4
(193 reviews)

We firmly believe sunglasses mean instant glamour, and ours have got tons of vintage appeal. The soft square shape is flattering whichever option you choose, from statement-making colour block designs to timeless tortoiseshell finishes. Slip on your new favourite pair and relax by the pool in style.

  • Frame acetate and metal
  • Comes with Boden hard case and printed lens cloth drawstring pouch to keep your item in perfect condition
  • Filter category 3 – dark tint
  • Total UV protection
  • Lenses are optical class 1 for maximum clarity
  • Boden sunglasses exceed European standard BS EN ISO 12312-1:2013, American standard ANSI Z80.3:2015 and Australian standard AS/NZS 1067:2003 +A1:2009

Coral/Soft Rose Tanya Sunglasses

£75.00

5
(1 review)

It’s lights off, cosy on with these pyjamas. The vest comes in a soft pointelle fabric and features lace detailing and a sweet bow. The bottoms have classic checks and stripes and are elasticated for the perfect fit. Suddenly, bedtime can't come quickly enough.

  • 100% cotton
  • Machine washable
  • Keep away from fire

Vest Pyjama Set

£35.00 £17.50

4.8
(5 reviews)

Be the cat that got the cream (or the mouse with all the cheese) in this pretty yet practical dress. It's made from 100% cotton cord and the sweet animal appliqué detailing includes a little pair of ears. This design looks positively dreamy paired with our supersoft pointelle tee.

  • Outer 100% cotton
  • Lining 80% polyester 20% cotton
  • Machine washable

Animal Dungaree Dress

£30.00 £21.00

4.9
(18 reviews)

Nothing beats dungarees for active adventurers. The classic denim is perfect for playground fun while the easy strap and clip fastening means less time dressing, more time having fun. Team with our T-shirts or pointelle tops and pack the pockets with shells, conkers and other treasures.

  • 92% cotton 6% polyester 2% elastane
  • Machine washable

Long Dungarees

£46.00

5
(1 review)

Love a striking print? This is the dress for you. Crafted from soft and stretchy jersey fabric, it's super comfortable and has slightly split sleeves for added interest.

  • 57% cotton 37% modal 6% elastane
  • Machine washable
  • Curved split opening detail at cuff
  • Semi-fitted shape
  • Length finishes at knee
  • Side pockets
  • ¾ length sleeves
  • Soft jersey with stretch
  • Unlined
  • Pleat detail at waist

Jessie Jersey Dress

£60.00

4.4
(119 reviews)

Little ones will go wild for the appliqué animals wrapping themselves around these T-shirts. The 100% cotton is kitten soft and contrasting details are bright as parrot feathers. Hidden shoulder poppers are super useful when it comes to changing time.

  • Standard fit
  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Appliqué Animal T-shirt

£18.00

5
(1 review)

Little ones will go wild for the appliqué animals wrapping themselves around these T-shirts. The 100% cotton is kitten soft and contrasting details are bright as parrot feathers. Hidden shoulder poppers are super useful when it comes to changing time.

  • Standard fit
  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Appliqué Animal T-shirt

£16.00

5
(1 review)

This supersoft (and super smart) T-shirt was so popular, we had to make a vest version for even warmer days. We've chopped off the sleeves but left the clean neckline so it's still perfect for 9-to-5 layering. Simply slip on with a blazer to feel perfectly put-together.

  • 91% cotton 9% elastane
  • Machine washable
  • Fitted shape
  • Length finishes at low hip
  • Soft cotton jersey with stretch

Double Layer Front Vest

£22.00

4.5
(21 reviews)

These casual board shorts, with their adjustable, contrasting waistband and bold prints, are raring to hit the waves. They’re super soft and easy to pull on, so there'll be no shivering on the beach. Race you to the water.

  • Fabric provides sun protection UPF 50+
  • Main 100% polyester
  • Lining 100% polyester
  • Machine washable

Board Shorts

£28.00

4
(3 reviews)

Got a busy day with climbing, jumping and dancing on the agenda? Then you need these fun, all-action sweatpants. The soft loopback fabric and relaxed fit make them super comfortable, while the colourful rainbow details will brighten up any playdate.

  • Embroidered motif
  • Ribbed waistband with functional drawstring
  • Main 80% cotton 20% polyester
  • Waistband 97% cotton 3% elastane
  • Machine washable

Fun Cropped Sweatpants

£26.00

Here's a dress that loves a party. With bow detailing on the straps and cute appliqué turtles at the hem, this striped cotton dress is 'aww'-inspiring. Stretchy smocking and a full lining make it super comfortable, while the matching knickers keeps the outfit coordinated when crawling.

  • Comes with matching pants
  • Garment washed for softness
  • 100% cotton
  • Machine washable

Strappy Smock Dress

£26.00

Here's a dress that loves a party. With bow detailing on the straps and cute appliqué turtles at the hem, this striped cotton dress is 'aww'-inspiring. Stretchy smocking and a full lining make it super comfortable, while the matching knickers keeps the outfit coordinated when crawling.

  • Comes with matching pants
  • Garment washed for softness
  • 100% cotton
  • Machine washable

Strappy Smock Dress

£24.00

Crafted from a winning mixture of cotton and a little elastane, our boxers are super comfortable and built to last. Their slightly shortened cut on the leg makes for a great fit, and we've worked on the prints so they add the fun factor while still feeling soft against your skin.

  • Functional fly
  • Elasticated waistband
  • Fitted shape
  • Machine washable
  • 95% cotton 5% elastane

2 Pack Jersey Boxers

£28.00

4.7
(10 reviews)

…luxurious organza skirt. The grosgrain waistband sits on gentle gathers that flows into a full, twirlable skirt. Flashes of neon and floral embroidery finish off this eye-catching number. The soft cotton lining is super comfortable, and we've added hidden pockets to keep little essentials to hand.

  • Main 100% polyester, Lining 100% cotton
  • Machine washable
  • Fitted through waist widening to a flattering full skirt
  • Length finishes above ankle
  • Concealed back zip

Marjorie Organza Skirt

£140.00

5
(1 review)

Treat your toes to some extra soft (and super colourful) socks and you'll never have cold feet again. We've made these better than ever before, with a finer yarn and tighter knit so they're just as cosy but not too chunky. Made from comfortable cotton, and with a touch of elastane so they don't slip…

  • Machine washable
  • 86% cotton 12% polyamide 2% elastane

Off-Duty Socks

£30.00

4.8
(4 reviews)

These ankle-skimming trousers are the definition of an everyday staple. The soft cotton-and-linen blend fabric is tapered into a flattering fit so they're super comfortable for all-day wear, and we've popped on two subtle pockets for added functionality. This versatile pair looks just as good with…

  • 55% linen 45% cotton
  • Machine washable
  • Sits below natural waist
  • Fitted through waist and hip with a straight leg
  • Ankle length
  • Side pockets
  • Back welt pockets
  • Concealed hook and bar fastening at centre front waist with zip fly

Mina 7/8 Trousers

£65.00

4.3
(3 reviews)

It’s hard work being centre of attention, so we’ve made this sleepsuit in super comfy sueded, organically-grown cotton. Three embroidered London Guards can be seen marching across the yoke and red piping detail gives a regal touch to the Peter Pan collar. It’s complete with popper fastenings for…

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Integral scratch mitts up to 0-3m
  • Hidden contrast popper makes dressing simple
  • Anti-slip spots on soles of feet on sizes 9-12m and above
  • Smocking detail at front
  • Popper opening at crotch
  • Back popper placket opening
  • 100% cotton
  • Machine washable
  • Keep away from fire

London Sleepsuit

£24.00

5
(1 review)

It’s hard work being centre of attention, so we’ve made this sleepsuit in super comfy sueded, organically-grown cotton. Three embroidered London Guards can be seen marching across the yoke and red piping detail gives a regal touch to the Peter Pan collar. It’s complete with popper fastenings for…

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Integral scratch mitts up to 0-3m
  • Hidden contrast popper makes dressing simple
  • Anti-slip spots on soles of feet on sizes 9-12m and above
  • Smocking detail at front
  • Popper opening at crotch
  • Back popper placket opening
  • 100% cotton
  • Machine washable
  • Keep away from fire

London Sleepsuit

£24.00

5
(1 review)

Soft, sporty and super easy to wear – our classic raglan top is a floordrobe essential. Long sleeves keep off the chill and add a pop of colour to layered looks (just add short-sleeved tees and hoodies). It's perfect for racing around the bases in a game of rounders.

  • 100% cotton
  • Machine washable

Raglan T-shirt

£18.00

5
(10 reviews)

What's soft, strokable and super comfortable? These suede kitten heels, that's what. Sweeter than stilettos, more playful than flats, these pretty mules are perfect when you want just a touch of height. Pounce on a choice of two shades, both with our signature spotty insoles.

  • Upper suede
  • Lining and sole leather
  • Due to the nature of this mule, we recommend sizing up for a more comfortable fit
  • Heel height 5.5cm/2¼"

Tyra Kitten Heel Mules

£90.00

Kahire power stretch – not a yoga move, but the soft, strong and stretchy fabric behind this A-line skirt. The midi length is super chic and we've added secret details like pockets and an invisible zip fastening. It'll bend with your long work day and flex at dinner without creasing (though a yoga…

  • Main 97% cotton 3% elastane, Lining 100% polyester
  • Machine washable
  • Flattering A-line shape
  • Length finishes below knee
  • Concealed back zip

Modern A-line Skirt

£85.00

4
(8 reviews)

When you're rushing to get ready, this dress is easy-peasy to wear, and super-comfortable too. Clever seams give you a flattering shape, while pockets come in handy for storing all your little bits and pieces. It's made from thick cotton fabric that will smooth your silhouette and is printed with…

  • 100% cotton
  • Machine washable
  • Semi-fitted shape
  • Length finishes at knee
  • Side pockets
  • Short sleeves
  • Soft cotton jersey
  • Unlined

Phoebe Jersey Dress

£60.00

4.7
(133 reviews)

Bullseye! Super comfortable and easy to wear, our longer shorts in hardwearing striped cotton jersey are right on target this season.

  • Mid calf length
  • Elasticated waist with functional drawstring
  • Front pockets
  • Back patch pocket
  • 100% cotton
  • Machine washable

Jersey Baggies

£20.00

4.9
(21 reviews)

Of course unicorns exist, just look at this super-sparkly one on our sweatshirt. In cotton loopback fabric and a relaxed shape, this jumper is soft and comfortable. The sequin embellishment brings a touch of magic to every day.

  • Main 100% cotton
  • Rib 97% cotton 3% elastane
  • Machine washable

Unicorn Sweatshirt

£30.00

5
(2 reviews)

We’ve packed plenty of detail into these comfortable shorts. A colourful hotchpotch design, plaited tassel drawstrings and scalloped lace hem. Elastic gathers at the waist mean they’re super easy to wear too.

  • Elasticated waist with functional drawstring
  • 100% viscose
  • Machine washable

Hotchpotch Woven Shorts

£28.00

Go from beach to bar and back again in this lightweight linen kaftan. The notch neck and three-quarter-length sleeves are super flattering. Careful though... When your cover-up looks this good, it might steal all the attention from your bikini.

  • 100% linen
  • Machine washable
  • Relaxed fit
  • Length finishes at mid thigh
  • ¾ length sleeves

Cleo Kaftan

£70.00

4.3
(28 reviews)

Our collared bodies look lovely poking out underneath dresses or colourful cardigans. These cotton jersey designs have a super-soft sueded touch, and we've finished them with frilly broderie or pin spot collars. Popper fastenings help out when it's time to change your little one (again).

  • Garment washed for softness
  • Popper opening at crotch
  • 100% cotton
  • Machine washable

Pretty Collared Body

£14.00

4.4
(5 reviews)

Our collared bodies look lovely poking out underneath dresses or colourful cardigans. These cotton jersey designs have a super-soft sueded touch, and we've finished them with frilly broderie or pin spot collars. Popper fastenings help out when it's time to change your little one (again).

  • Garment washed for softness
  • Popper opening at crotch
  • 100% cotton
  • Machine washable

Pretty Collared Body

£14.00

4.4
(5 reviews)

Never settle for 'it'll do' – this elegant maxi dress will make you feel more than just alright. With its flattering ruching on the back, floral pattern and wrap front, it's perfect for those all-important special occasions. All you need now are some wedges and a clutch, and you'll be ready for…

  • Main 92% viscose 8% elastane, Lining 100% polyester
  • Machine washable
  • Semi-fitted shape
  • Full length
  • Soft drapey jersey
  • Fully lined
  • Soft gathers at shoulders and centre back

Georgia Maxi Dress

£130.00

4
(7 reviews)

3, 2, 1 … costume change! Just brush the sequins on our sparkly graphic T-shirt to reveal a brand new shade. In soft cotton jersey, these tops are super-comfortable and colourful. Pick one of our fun motifs and team with skirts, jeans or shorts.

  • Double-sided sequins that can be swiped to change colour
  • Sequin logo
  • Other colours: 100% cotton
  • GRY: 95% cotton 5% viscose
  • Machine washable

Sequin Colour-change T-shirt

£22.00

4.1
(22 reviews)

This elegant midi dress is super-flattering with blouson sleeves and a full skirt (that’s made to match all of those dates in your diary). The georgette fabric feels soft against the skin and it’s easy to care for too. We’ve added a tie at the waist for a feminine finish.

  • Outer 100% polyester, Lining 100% polyester
  • Machine washable
  • Relaxed fit
  • Length finishes at mid calf
  • Full sleeves gathered into cuff
  • Full body lining
  • Button fastening at front
  • Self fabric tie belt at waist

Kathleen Midi Dress

£130.00

3.9
(19 reviews)

Dressing baby in our colourful t-shirt is super-easy thanks to the envelope neck opening. Each option has colourful animal appliqués that baby will love to look at – one is ivory with a sweet mouse eating strawberries, while the other is sky blue and has colourful turtles on it. Both have…

  • Standard fit
  • Garment washed for softness
  • Appliqué logo
  • Pretty flutter detail
  • Envelope neck for easy dressing
  • 100% cotton
  • Machine washable

Big Appliqué T-shirt

£18.00

5
(1 review)

Dressing baby in our colourful t-shirt is super-easy thanks to the envelope neck opening. Each option has colourful animal appliqués that baby will love to look at – one is ivory with a sweet mouse eating strawberries, while the other is sky blue and has colourful turtles on it. Both have…

  • Standard fit
  • Garment washed for softness
  • Appliqué logo
  • Pretty flutter detail
  • Envelope neck for easy dressing
  • 100% cotton
  • Machine washable

Big Appliqué T-shirt

£16.00

5
(1 review)

Supersoft Leggings that keep their shape and continue to earn accolades in our online reviews. In a range of versatile colours including Navy, Black and Grey.

  • 93% viscose 7% elastane
  • Machine washable
  • Sits at natural waist
  • Soft jersey with stretch

Leggings

£22.00

4.4
(1036 reviews)

We know you love our Leggings, so we’re offering you even more choice by introducing this new, shorter style.

  • 93% viscose 7% elastane
  • Machine washable
  • Sits at natural waist
  • Soft jersey with stretch

Cropped Leggings

£20.00

4.6
(308 reviews)

…blend of the two. We've decorated this sleeveless dress with bold patterns to bring a touch of magic to your day, while the drapey cotton blend keeps you cool whether you're at work or off duty. Handy pockets and subtle gathers at the waist and shoulders make this soft dress an all-round winner.

  • 52% modal 48% cotton
  • Machine washable
  • Semi-fitted shape
  • Length finishes just above knee
  • Side pockets
  • Sleeveless
  • Soft cotton blend jersey
  • Unlined
  • Soft gathers in skirt from waist at front and back

Melinda Jersey Dress

£55.00

4.3
(44 reviews)

…baby's first trip to the beach, pop them in this comfortable, playful surf suit. It's crafted from UPF 40 fabric to protect them from the sun and is super comfortable. The zip down the front makes changes so easy you could do them one-handed (leaving the other one free for a well-deserved ice cream,…

  • 80% polyamide 20% elastane
  • Machine washable

Animal Surf Suit

£26.00

5
(4 reviews)

…with hand smocking and a pom-braid trim. Choose from pink florals, coral reefs or island friends to take along on baby's adventures. Cuffed legs keep things in place for little fidgeters, while inside-leg poppers make it super quick to pull off the suit when baby's done exploring for the day.

  • Relaxed fit
  • Bottoms are elasticated at leg openings
  • Inside leg popper fastening on sizes up to and including 18-24m for easy changing
  • 100% cotton
  • Machine washable

Pretty Summer Playsuit

£24.00

4.5
(8 reviews)

Tiny toes will feel super snug and comfortable in our cotton-rich socks. We’ve added a touch of delicate lace detailing, making them the perfect partner for pretty skirts and dresses. The boxed set includes five different pairs in cheerful colours, so everyone can find their favourite.

  • Packaged in a gift box
  • 79% cotton 20% polyamide 1% elastane
  • Machine washable

5 Pack Pretty Sock Box

£18.00

5
(2 reviews)

Who says underwear should be boring? With bright colours and lively prints, this three-pack of boxers adds a bit of fun to these wardrobe essentials. They're cotton-rich to make them super comfortable, while the elasticated waistband ensures a perfect fit all day long.

  • Main 95% cotton 5% elastane
  • Waistband 69% polyamide 22% polyester 9% elastane
  • Machine washable

3 Pack Jersey Boxers

£28.00

Lounging around after school just got even better with these 100% brushed cotton bottoms. Our loose fit, super comfortable pull-on trousers are the first thing you’ll want to wear after a hectic day of spelling tests and geography lessons. And they're machine washable, so you won't need to stress…

  • Loose fit
  • Main 100% cotton
  • Machine washable
  • KEEP AWAY FROM FIRE

Brushed Check Bottoms

£26.00

3
(1 review)

Catch a wave (or five) in these bright surf shorts. With seaside-ready prints and colours, they're perfect for days on the sand – and the elasticated waistband means they're super comfortable, too. We’ve added a handy back pocket for shells, starfish and other beachy finds.

  • Fabric provides sun protection UPF 50+
  • Main 100% polyester
  • Lining 100% polyester
  • Machine washable

Surf Shorts

£20.00

5
(2 reviews)

…baby's first trip to the beach, pop them in this comfortable, playful surf suit. It's crafted from UPF 40 fabric to protect them from the sun and is super comfortable. The zip down the front makes changes so easy you could do them one-handed (leaving the other one free for a well-deserved ice cream,…

  • 80% polyamide 20% elastane
  • Machine washable

Animal Surf Suit

£28.00

5
(4 reviews)

The weather can be unpredictable, which is why we love these super cargo trousers that magically transform into shorts. On a warm day, simply zip off part of the leg for an instant change. We’ve even given each leg a different zip colour so you can reattach them the right way round.

  • Elasticated pull on waist with functional buckle
  • NAV garment dyed for a vintage look (see aftercare guidelines page)
  • Slim fit
  • Two cargo pockets
  • Front and back pockets
  • 75% cotton 25% polyamide
  • Machine washable

Zip-off Cargos

£37.00

5
(2 reviews)

Comfortable pants are a girl's best friend, so we made these from the softest cotton. This three-pack has a sporty feel, with a cool branded waistband that's elasticated for a perfect fit. A mix of playful unicorn prints and fun florals means it's super pretty, too.

  • MUL: main 95% cotton 5% elastane
  • MUL: waistband 69% polyamide 22% polyester 9% elastane
  • BLU and PNK: main 95% cotton 5% elastane
  • BLU and PNK: waistband 67% polyamide 22% polyester 10% elastane 1% metallised fibre
  • Machine washable

3 Pack Pants

£22.00

Tiny toes will feel super snug and comfortable in our cotton-rich socks. We’ve added a touch of delicate lace detailing, making them the perfect partner for pretty skirts and dresses. The boxed set includes five different pairs in cheerful colours, so everyone can find their favourite.

  • Packaged in a gift box
  • 79% cotton 20% polyamide 1% elastane
  • Machine washable

5 Pack Pretty Sock Box

£18.00

5
(2 reviews)

This easy-breezy dress is (almost) as essential as ice cream in the park on sunny afternoons. Choose between a super stripy lolly or a bright butterfly to come along on warm-weather adventures. In supersoft cotton jersey, the swingy A-line fit leaves plenty of room for playing.

  • 100% cotton
  • Machine washable

Bright Print Holiday Dress

£20.00

Afternoon bike rides, sunny strolls and lazy picnics… is there anything our pretty floral playsuit can’t do? It’s got an elasticated waist for a comfortable fit, as well as handy pockets for super duper important stuff. Nifty buttons on the shoulder make getting dressed a breeze.

  • Elasticated waist
  • Functional shoulder buttons
  • 100% cotton
  • Machine washable

Printed Woven Playsuit

£28.00

4.9
(8 reviews)

…ready to play couldn't be simpler with our touch-and-close fastening Mary Janes. Choose from embroidered chambray or look simply purrfect with animal-embroidered suede toe caps and their 3D ears. With their canvas footbeds and easy fit, this super comfortable canvas pair is ready for any adventure.

  • BLU, LBL and MUL: Textile upper
  • PNK: Textile and leather upper
  • Adjustable touch and close fastening
  • Textile lining and insock
  • Man-made sole

Canvas Mary Janes

£30.00

3.4
(10 reviews)

These charming shoes make dressing for school super easy. The adjustable touch and close strap means they’re on in a jiffy, leaving more time for playground fun. Leather uppers and lining make them comfortable for all-day wear, and they come in a range of colours with pretty cutout details.

  • Adjustable touch and close fastening
  • Leather upper, lining and insock
  • Man-made sole

Leather T-bar Flats

£35.00

4.4
(28 reviews)

Swoooosh! With a full swishy shape, our lined skirt makes the urge to twirl simply irresistible. The smocked waistband is elasticated, so it's easy to pull on and super comfy for dancing. Choose any one of our fun patterns for a pretty party look.

  • Smocked elasticated waist
  • RED: main 98% cotton 2% elastane, lining 100% cotton
  • Other colours: outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Smock Skirt

£24.00

5
(2 reviews)

Spending the day at the beach? Be sure to pack our stripy swimsuit, which loves a good splash in the sea and is rather partial to a spot of sunshine. The crossover straps are super comfortable, while the appliqué detailing adds a dainty touch to this sporty design.

  • Body lining 100% polyester, Body outer 55% polyester 40% polyamide 5% elastane
  • Machine washable

Floral Appliqué Swimsuit

£28.00

5
(1 review)

Cuddle up at bath time with this hooded towel. It's made from 100% organically grown cotton that's super absorbent to get your little one dry extra quickly and has the added bonus of mini bear ears. It comes packed in a bag so it also makes an adorable present.

  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Comes in a drawstring bag
  • 100% cotton
  • Machine washable

Supersoft Hooded Towel

£24.00

5
(1 review)
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