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Super Hero

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Here's a dress that loves a party. With bow detailing on the straps and cute appliqué turtles at the hem, this striped cotton dress is 'aww'-inspiring. Stretchy smocking and a full lining make it super comfortable, while the matching knickers keeps the outfit coordinated when crawling.

  • Comes with matching pants
  • Garment washed for softness
  • 100% cotton
  • Machine washable

Strappy Smock Dress

£26.00

Looking for the finishing touch to your favourite dress? Our elegant skinny belt with a discreet circle buckle adds a subtle touch of glamour. And with plenty of colours to choose from, there's one to match every outfit.

  • ROS: upper metallic leather
  • Other colours: upper leather
  • Lining metallic leather
  • 1cm/½" wide
  • Buckle fastening

Super Skinny Belt

£25.00

4
(5 reviews)

Can you even call it a wardrobe if it doesn’t contain a wrap top? This dress-up, dress-down hero (with clever fixed wrap, FYI) is expertly constructed from a drapey, stretch jersey and has subtle front ruching to really flatter.

  • 95% viscose 5% elastane
  • Machine washable
  • Fitted shape
  • Length finishes at low hip
  • Short sleeves
  • Drapey jersey with stretch

Short Sleeve Wrap Top

£35.00 £24.50

4.6
(16 reviews)

Our hero V-neck does it all. The soft blend of rich merino wool and durable cotton is light enough for layering and will survive the washing machine without losing its shape. In a range of classic colours, this workwear essential looks just as smart with jeans at the weekend.

  • Medium weight knit
  • Machine washable
  • 55% wool 45% cotton

Linden V-neck

£50.00

5
(1 review)

…the bread and butter of any woman's wardrobe. Not only does it share the same vibrant colours as its long-sleeved sibling, but it's also got that great longer hip-length you love. Invest now, and we guarantee you'll wear this everyday hero again... and again... and again... and (you get the idea).

  • 100% cotton
  • Machine washable
  • Semi-fitted shape
  • Length finishes at top thigh
  • Short sleeves
  • Soft cotton jersey

Short Sleeve Breton

£25.00

4
(76 reviews)

Bullseye! Super comfortable and easy to wear, our longer shorts in hardwearing striped cotton jersey are right on target this season.

  • Mid calf length
  • Elasticated waist with functional drawstring
  • Front pockets
  • Back patch pocket
  • 100% cotton
  • Machine washable

Jersey Baggies

£22.00

4.9
(21 reviews)

Love a striking print? This is the dress for you. Crafted from soft and stretchy jersey fabric, it's super comfortable and has slightly split sleeves for added interest.

  • 57% cotton 37% modal 6% elastane
  • Machine washable
  • Curved split opening detail at cuff
  • Semi-fitted shape
  • Length finishes at knee
  • Side pockets
  • ¾ length sleeves
  • Soft jersey with stretch
  • Unlined
  • Pleat detail at waist

Jessie Jersey Dress

£60.00

4.4
(117 reviews)

Little ones will go wild for the appliqué animals wrapping themselves around these T-shirts. The 100% cotton is kitten soft and contrasting details are bright as parrot feathers. Hidden shoulder poppers are super useful when it comes to changing time.

  • Standard fit
  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Appliqué Animal T-shirt

£18.00

These casual board shorts, with their adjustable, contrasting waistband and bold prints, are raring to hit the waves. They’re super soft and easy to pull on, so there'll be no shivering on the beach. Race you to the water.

  • Fabric provides sun protection UPF 50+
  • Main 100% polyester
  • Lining 100% polyester
  • Machine washable

Board Shorts

£28.00

3.5
(2 reviews)

Little ones will go wild for the appliqué animals wrapping themselves around these T-shirts. The 100% cotton is kitten soft and contrasting details are bright as parrot feathers. Hidden shoulder poppers are super useful when it comes to changing time.

  • Standard fit
  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Appliqué Animal T-shirt

£18.00

We’ve packed plenty of detail into these comfortable shorts. A colourful hotchpotch design, plaited tassel drawstrings and scalloped lace hem. Elastic gathers at the waist mean they’re super easy to wear too.

  • Elasticated waist with functional drawstring
  • 100% viscose
  • Machine washable

Hotchpotch Woven Shorts

£28.00

Got a busy day with climbing, jumping and dancing on the agenda? Then you need these fun, all-action sweatpants. The soft loopback fabric and relaxed fit make them super comfortable, while the colourful rainbow details will brighten up any playdate.

  • Embroidered motif
  • Ribbed waistband with functional drawstring
  • Main 80% cotton 20% polyester
  • Waistband 97% cotton 3% elastane
  • Machine washable

Fun Cropped Sweatpants

£26.00

Go from beach to bar and back again in this lightweight linen kaftan. The notch neck and three-quarter-length sleeves are super flattering. Careful though... When your cover-up looks this good, it might steal all the attention from your bikini.

  • 100% linen
  • Machine washable
  • Relaxed fit
  • Length finishes at mid thigh
  • ¾ length sleeves

Cleo Kaftan

£70.00

4.3
(28 reviews)

Tiny toes will feel super snug and comfortable in our cotton-rich socks. We’ve added a touch of delicate lace detailing, making them the perfect partner for pretty skirts and dresses. The boxed set includes five different pairs in cheerful colours, so everyone can find their favourite.

  • Packaged in a gift box
  • 79% cotton 20% polyamide 1% elastane
  • Machine washable

5 Pack Pretty Sock Box

£18.00

5
(2 reviews)

…baby's first trip to the beach, pop them in this comfortable, playful surf suit. It's crafted from UPF fabric to protect them from the sun and is super comfortable. The zip down the front makes changes so easy you could do them one-handed (leaving the other one free for a well-deserved ice cream, of…

  • Fabric provides sun protection UPF 50+
  • 80% polyamide 20% elastane
  • Machine washable

Animal Surf Suit

£28.00

5
(4 reviews)

…with hand smocking and a pom-braid trim. Choose from pink florals, coral reefs or island friends to take along on baby's adventures. Cuffed legs keep things in place for little fidgeters, while inside-leg poppers make it super quick to pull off the suit when baby's done exploring for the day.

  • Relaxed fit
  • This garment features hand smocking, making each garment unique
  • Bottoms are elasticated at leg openings
  • Inside leg popper fastening on sizes up to and including 18-24m for easy changing
  • 100% cotton
  • Machine washable

Pretty Summer Playsuit

£24.00

4.6
(7 reviews)

It’s hard work being centre of attention, so we’ve made this sleepsuit in super comfy sueded, organically-grown cotton. Three embroidered London Guards can be seen marching across the yoke and red piping detail gives a regal touch to the Peter Pan collar. It’s complete with popper fastenings for…

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Integral scratch mitts up to 0-3m
  • Hidden contrast popper makes dressing simple
  • Anti-slip spots on soles of feet on sizes 9-12m and above
  • Smocking detail at front
  • Popper opening at crotch
  • Back popper placket opening
  • 100% cotton
  • Machine washable
  • Keep away from fire

London Sleepsuit

£24.00

5
(1 review)

Cuddle up at bath time with this hooded towel. It's made from 100% organically grown cotton that's super absorbent to get your little one dry extra quickly and has the added bonus of mini bear ears. It comes packed in a bag so it also makes an adorable present.

  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Comes in a drawstring bag
  • 100% cotton
  • Machine washable

Supersoft Hooded Towel

£24.00

5
(1 review)

Who says underwear should be boring? With bright colours and lively prints, this three-pack of boxers adds a bit of fun to these wardrobe essentials. They're cotton-rich to make them super comfortable, while the elasticated waistband ensures a perfect fit all day long.

  • Main 95% cotton 5% elastane
  • Waistband 69% polyamide 22% polyester 9% elastane
  • Machine washable

3 Pack Jersey Boxers

£24.00

Lounging around after school just got even better with these 100% brushed cotton bottoms. Our loose fit, super comfortable pull-on trousers are the first thing you’ll want to wear after a hectic day of spelling tests and geography lessons. And they're machine washable, so you won't need to stress…

  • Loose fit
  • Main 100% cotton
  • Machine washable
  • KEEP AWAY FROM FIRE

Brushed Check Bottoms

£30.00

3
(1 review)

Catch a wave (or five) in these bright surf shorts. With seaside-ready prints and colours, they're perfect for days on the sand – and the elasticated waistband means they're super comfortable, too. We’ve added a handy back pocket for shells, starfish and other beachy finds.

  • Fabric provides sun protection UPF 50+
  • Main 100% polyester
  • Lining 100% polyester
  • Machine washable

Surf Shorts

£20.00

5
(2 reviews)

…baby's first trip to the beach, pop them in this comfortable, playful surf suit. It's crafted from UPF fabric to protect them from the sun and is super comfortable. The zip down the front makes changes so easy you could do them one-handed (leaving the other one free for a well-deserved ice cream, of…

  • Fabric provides sun protection UPF 50+
  • 80% polyamide 20% elastane
  • Machine washable

Animal Surf Suit

£26.00

5
(4 reviews)

Soft, sporty and super easy to wear – our classic raglan top is a floordrobe essential. Long sleeves keep off the chill and add a pop of colour to layered looks (just add short-sleeved tees and hoodies). It's perfect for racing around the bases in a game of rounders.

  • 100% cotton
  • Machine washable

Raglan T-shirt

£18.00

5
(10 reviews)

The weather can be unpredictable, which is why we love these super cargo trousers that magically transform into shorts. On a warm day, simply zip off part of the leg for an instant change. We’ve even given each leg a different zip colour so you can reattach them the right way round.

  • Elasticated pull on waist with functional buckle
  • NAV garment dyed for a vintage look (see aftercare guidelines page)
  • Slim fit
  • Two cargo pockets
  • Front and back pockets
  • 75% cotton 25% polyamide
  • Machine washable

Zip-off Cargos

£37.00

5
(2 reviews)

It’s hard work being centre of attention, so we’ve made this sleepsuit in super comfy sueded, organically-grown cotton. Three embroidered London Guards can be seen marching across the yoke and red piping detail gives a regal touch to the Peter Pan collar. It’s complete with popper fastenings for…

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Integral scratch mitts up to 0-3m
  • Hidden contrast popper makes dressing simple
  • Anti-slip spots on soles of feet on sizes 9-12m and above
  • Smocking detail at front
  • Popper opening at crotch
  • Back popper placket opening
  • 100% cotton
  • Machine washable
  • Keep away from fire

London Sleepsuit

£24.00

5
(1 review)

Cuddle up at bath time with this hooded towel. It's made from 100% organically grown cotton that's super absorbent to get your little one dry extra quickly and has the added bonus of mini bear ears. It comes packed in a bag so it also makes an adorable present.

  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Comes in a drawstring bag
  • 100% cotton
  • Machine washable

Supersoft Hooded Towel

£24.00

5
(1 review)

Tiny toes will feel super snug and comfortable in our cotton-rich socks. We’ve added a touch of delicate lace detailing, making them the perfect partner for pretty skirts and dresses. The boxed set includes five different pairs in cheerful colours, so everyone can find their favourite.

  • Packaged in a gift box
  • 79% cotton 20% polyamide 1% elastane
  • Machine washable

5 Pack Pretty Sock Box

£18.00

5
(2 reviews)

Here's a dress that loves a party. With bow detailing on the straps and cute appliqué turtles at the hem, this striped cotton dress is 'aww'-inspiring. Stretchy smocking and a full lining make it super comfortable, while the matching knickers keeps the outfit coordinated when crawling.

  • Comes with matching pants
  • Garment washed for softness
  • 100% cotton
  • Machine washable

Strappy Smock Dress

£26.00

Afternoon bike rides, sunny strolls and lazy picnics… is there anything our pretty floral playsuit can’t do? It’s got an elasticated waist for a comfortable fit, as well as handy pockets for super duper important stuff. Nifty buttons on the shoulder make getting dressed a breeze.

  • Elasticated waist
  • Functional shoulder buttons
  • 100% cotton
  • Machine washable

Printed Woven Playsuit

£28.00

4.9
(8 reviews)

…ready to play couldn't be simpler with our touch-and-close fastening Mary Janes. Choose from embroidered chambray or look simply purrfect with animal-embroidered suede toe caps and their 3D ears. With their canvas footbeds and easy fit, this super comfortable canvas pair is ready for any adventure.

  • BLU, LBL and MUL: Textile upper
  • PNK: Textile and leather upper
  • Adjustable touch and close fastening
  • Textile lining and insock
  • Man-made sole

Canvas Mary Janes

£30.00

3.4
(8 reviews)

These charming shoes make dressing for school super easy. The adjustable touch and close strap means they’re on in a jiffy, leaving more time for playground fun. Leather uppers and lining make them comfortable for all-day wear, and they come in a range of colours with pretty cutout details.

  • Adjustable touch and close fastening
  • Leather upper, lining and insock
  • Man-made sole

Leather T-bar Flats

£35.00

4.4
(28 reviews)

Swoooosh! With a full swishy shape, our lined skirt makes the urge to twirl simply irresistible. The smocked waistband is elasticated, so it's easy to pull on and super comfy for dancing. Choose any one of our fun patterns for a pretty party look.

  • Smocked elasticated waist
  • RED: main 98% cotton 2% elastane, lining 100% cotton
  • Other colours: outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Smock Skirt

£24.00

5
(2 reviews)

Spending the day at the beach? Be sure to pack our stripy swimsuit, which loves a good splash in the sea and is rather partial to a spot of sunshine. The crossover straps are super comfortable, while the appliqué detailing adds a dainty touch to this sporty design.

  • Body lining 100% polyester, Body outer 55% polyester 40% polyamide 5% elastane
  • Machine washable

Floral Appliqué Swimsuit

£28.00

5
(1 review)

Ever seen a sparkly dinosaur? You have now. The sequin-osaurus plays a starring role on one of our super shiny tops, but if Jurassic sparkle's not your thing, fly off with the shimmering hummingbird design. Beneath all this excitement lies a classic crew neck tee in supersoft cotton, perfect for…

  • Sequin and appliqué logo
  • 100% cotton
  • Machine washable

Sequin Appliqué T-shirt

£20.00

5
(4 reviews)

These might look like regular skinny jeans but they're actually a little bit special. Our extra-stretchy designs have a super tight fit for ultimate comfort – they feel like wearing leggings. This drainpipe style is even flexible enough to show off your trickiest gymnastic moves.

  • Denim options are indigo dyed (see aftercare guidelines page)
  • BLK: outer 75% cotton 23% polyester 2% elastane
  • DEN and VIN: outer 75% cotton 20% polyester 5% elastane
  • Machine washable

Superstretch Skinny Jeans

£30.00

4.3
(9 reviews)

It might just be us, but we think brighter is better. That’s why our heavier-weight leggings come in a selection of bold colours. In cosy new fabric, they’re super comfortable and wonderfully stretchy, so you can run, jump and reach for the sky.

  • 93% cotton 7% elastane
  • Machine washable

Fun Cosy Leggings

£20.00 £12.00

5
(3 reviews)

…with hand smocking and a pom-braid trim. Choose from pink florals, coral reefs or island friends to take along on baby's adventures. Cuffed legs keep things in place for little fidgeters, while inside-leg poppers make it super quick to pull off the suit when baby's done exploring for the day.

  • Relaxed fit
  • This garment features hand smocking, making each garment unique
  • Bottoms are elasticated at leg openings
  • Inside leg popper fastening on sizes up to and including 18-24m for easy changing
  • 100% cotton
  • Machine washable

Pretty Summer Playsuit

£24.00

4.6
(7 reviews)

Crafted from a winning mixture of cotton and a little elastane, our boxers are super comfortable and built to last. Their slightly shortened cut on the leg makes for a great fit, and we've worked on the prints so they add the fun factor while still feeling soft against your skin.

  • Functional fly
  • Elasticated waistband
  • Fitted shape
  • Machine washable
  • 95% cotton 5% elastane

2 Pack Jersey Boxers

£28.00

4.7
(10 reviews)

With shiny buttons on the cuffs and flattering side-splits, there’s nothing plain about our super comfortable V-neck jumper. This versatile piece can go from casual to smart in seconds, and that’s not all... The semi-fitted shape makes it ideal for layering on those nippier days too.

  • 80% cotton 17% polyamide 3% elastane
  • Machine washable
  • Semi-fitted shape
  • Length finishes at top hip
  • Full length sleeves
  • Functional cuff placket
  • Side splits at hem

Tilly V-neck Jumper

£50.00

4.6
(46 reviews)

…luxurious cotton-and-merino jumper knows how to multitask. Sound like anyone you know? We've added double frills and contrast tipping to the flared cuff to show off its playful side – but the streamlined shape is super practical. From rush-hour commute to client meeting, it's ready for anything.

  • 50% wool 50% cotton
  • Machine washable
  • Fitted shape
  • Length finishes at mid hip
  • Full length sleeves
  • Double frill detail at cuff

Fae Jumper

£65.00 £45.50

4.7
(3 reviews)

What's soft, strokable and super comfortable? These suede kitten heels, that's what. Sweeter than stilettos, more playful than flats, these pretty mules are perfect when you want just a touch of height. Pounce on a choice of two shades, both with our signature spotty insoles.

  • Upper suede
  • Lining and sole leather
  • Due to the nature of this mule, we recommend sizing up for a more comfortable fit
  • Heel height 5.5cm/2¼"

Tyra Kitten Heel Mules

£90.00

Our luxurious leather sandals are just as at home wandering along a beach as they are nipping around the high street. Your feet will love the super comfortable padded soles, while the elegant strappy design with grosgrain detail is equally easy to pair with floaty dresses or rolled up jeans.

  • ROS: upper metallic leather
  • Other colours: upper patent leather
  • Lining leather
  • Sole man-made
  • Slip resistant sole
  • Buckle fastening

Adela Sandals

£70.00

4.2
(5 reviews)

The embroidered design and statement pattern of this A-line skirt make it the ideal any-occasion piece. It’s super flattering too, thanks to the smooth lining and above-the-knee length. An invisible zip at the back makes pulling it on for sightseeing trips fuss-free.

  • DEN: outer 100% cotton, lining 80% polyester 20% cotton, embroidery 100% polyester
  • NAV, GRN and BLU: outer 100% cotton, lining 100% cotton
  • IVO and WHT: outer 100% cotton, lining 100% cotton, embroidery 100% polyester
  • Machine washable
  • Flattering A-line shape
  • Sits below natural waist
  • Length finishes above knee
  • Fully lined
  • Embroidery detail
  • Concealed back zip

Fun Embroidered Skirt

£75.00

3.7
(19 reviews)

Kahire power stretch – not a yoga move, but the soft, strong and stretchy fabric behind this A-line skirt. The midi length is super chic and we've added secret details like pockets and an invisible zip fastening. It'll bend with your long work day and flex at dinner without creasing (though a yoga…

  • Main 97% cotton 3% elastane, Lining 100% polyester
  • Machine washable
  • Flattering A-line shape
  • Length finishes below knee
  • Concealed back zip

Modern A-line Skirt

£85.00

4
(4 reviews)

…luxurious organza skirt. The grosgrain waistband sits on gentle gathers that flows into a full, twirlable skirt. Flashes of neon and floral embroidery finish off this eye-catching number. The soft cotton lining is super comfortable, and we've added hidden pockets to keep little essentials to hand.

  • Main 100% polyester, Lining 100% cotton
  • Machine washable
  • Fitted through waist widening to a flattering full skirt
  • Length finishes above ankle
  • Concealed back zip

Marjorie Organza Skirt

£140.00

5
(1 review)

…of your wish list when we tell you about that intricate embroidery we designed in-house. The airy style is perfect for hot days and sultry evenings, taking you from the beach to the bar and back again. And with a relaxed shape, three-quarter-length sleeves and side slits, it's also super flattering.

  • 100% linen
  • Machine washable
  • Relaxed fit
  • Length finishes at mid thigh
  • ¾ length sleeves

Embroidered Linen Kaftan

£80.00

4.5
(4 reviews)

Flattering, feminine, and extremely comfortable: we can't get enough of this supersoft (and super elegant) top. The slim fit and scooped back will have you looking as graceful as an off-duty prima ballerina. Complete the look with a floral flippy skirt or boyfriend jeans. And a ballet bun –…

  • 55% modal 45% cotton
  • Machine washable
  • Fitted shape
  • Length finishes at low hip
  • ¾ length sleeves
  • Soft drapey cotton blend jersey
  • Low back detail

Supersoft Ballet Back

£25.00

4
(66 reviews)

This supersoft (and super smart) T-shirt was so popular, we had to make a vest version for even warmer days. We've chopped off the sleeves but left the clean neckline so it's still perfect for 9-to-5 layering. Simply slip on with a blazer to feel perfectly put-together.

  • 91% cotton 9% elastane
  • Machine washable
  • Fitted shape
  • Length finishes at low hip
  • Soft cotton jersey with stretch

Double Layer Front Vest

£22.00

4.6
(19 reviews)

Treat your toes to some extra soft (and super colourful) socks and you'll never have cold feet again. We've made these better than ever before, with a finer yarn and tighter knit so they're just as cosy but not too chunky. Made from comfortable cotton, and with a touch of elastane so they don't slip…

  • Machine washable
  • 86% cotton 12% polyamide 2% elastane

Off-Duty Socks

£30.00

4.8
(4 reviews)

What if there's a dress you could wear to work AND a cocktail party? One that's super flattering and has pockets. You're about to find out. We've crafted this design from satin-back crepe that feels as good as it looks. The fitted waist and gentle gathers under the bust give a fitted shape which…

  • 100% viscose
  • Machine washable
  • Semi-fitted shape
  • Length finishes at mid calf
  • Side pockets
  • Short sleeves
  • Unlined
  • Concealed back zip

Ruth Midi Dress

£110.00

3.8
(19 reviews)

…ankle-skimming trousers are the definition of an everyday staple. The soft cotton-and-linen blend fabric is tapered into a flattering fit so they're super comfortable for all-day wear, and we've popped on two subtle pockets for added functionality. This versatile pair looks just as good with our…

  • 55% linen 45% cotton
  • Machine washable
  • Sits below natural waist
  • Fitted through waist and hip with a straight leg
  • Ankle length
  • Side pockets
  • Back welt pockets
  • Concealed hook and bar fastening at centre front waist with zip fly

Mina 7/8 Trousers

£65.00

4.3
(3 reviews)

With its flattering boatneck, pocket detail and curved hem, this streamlined T-shirt is an everyday hero. Go effortlessly from coffee with the girls to a stroll in the park, all in a cotton-jersey fabric that's softer than ever.

  • 100% cotton
  • Machine washable
  • Semi-fitted shape
  • Length finishes at low hip
  • Elbow length sleeves
  • Textured slub jersey

The Cotton Boat Neck Tee

£22.00

4
(27 reviews)

These little appliqué fish are off on an underwater quest with their bright pompom and flutter detailing. They swim across a criss-cross cotton top, with buttoned ruffle straps to match the cuffed shorts. Contrasting colours and patterns make this playsuit a holiday hero.

  • Garment washed for softness
  • Appliqué logo
  • Top 100% cotton
  • Bottoms 100% cotton
  • Machine washable

Strappy Woven Play Set

£30.00

5
(1 review)

These little appliqué fish are off on an underwater quest with their bright pompom and flutter detailing. They swim across a criss-cross cotton top, with buttoned ruffle straps to match the cuffed shorts. Contrasting colours and patterns make this playsuit a holiday hero.

  • Garment washed for softness
  • Appliqué logo
  • Top 100% cotton
  • Bottoms 100% cotton
  • Machine washable

Strappy Woven Play Set

£33.00

5
(1 review)

These cotton shorts are super-easy to pull on, thanks to their elasticated waistband – ideal for a last-minute beachcombing session. Their back pocket is perfect for stashing shells, as well as any other coastal treasures you might stumble across.

  • Elasticated waist with a drawcord fastening
  • Side seam pockets
  • Back patch pocket
  • 100% cotton
  • Machine washable

Drawstring Shorts

£18.00

4
(2 reviews)

A super-cosy beach hoodie with fantastic nautical prints, this well-made casual throw-on is for long, lazy days by the sea. It has a ribbed hem and cuffs, lined hood and button detailing.

  • 100% cotton
  • Machine washable

Beach Hoodie

£30.00

5
(3 reviews)

Aquatic adventurers can practise their best dives into the pool with these super-stretchy bikini bottoms. Contrast trims and colourful patterns look fun in the sun, while the classic brief shape is comfortable enough to keep splashing and swimming all day.

  • Fabric provides sun protection UPF 50+
  • Pant outer 80% polyamide 20% elastane
  • Pant lining 100% polyester
  • Machine washable

Patterned Bikini Bottoms

£10.00

4.7
(3 reviews)

When the weekend rolls around, it's time to jump into your favourite jeans. This super-comfortable pair of skinnies has added stretch for a perfect fit, so you'll be able to run, jump and cycle to your heart's content.

  • Indigo dyed (see aftercare guidelines page)
  • Inside adjustable waistband up to 12 years
  • Outer 98% cotton 2% elastane
  • Machine washable

Skinny Jeans

£28.00

4.5
(6 reviews)

Of course unicorns exist, just look at this super-sparkly one on our sweatshirt. In cotton loopback fabric and a relaxed shape, this jumper is soft and comfortable. The sequin embellishment brings a touch of magic to every day.

  • Main 100% cotton
  • Rib 97% cotton 3% elastane
  • Machine washable

Unicorn Sweatshirt

£26.00

5
(2 reviews)

We took inspiration from our super-flattering wrap dresses to design this sleek swimsuit with a crossover neckline. Secret support and side ruching make it a Boden bestseller that you’d swim the Atlantic for.

  • Outer 80% polyamide 20% elastane, Body lining 84% polyamide 16% elastane, Gusset 100% polyester
  • Machine washable
  • Longer length is 3cm longer than regular
  • Body sculpting support lining front and back
  • Slimming ruching at waist
  • Lightly padded fixed cups for a smooth shape
  • Boning at side seam for additional support
  • Hidden under bust support shelf
  • Scooped back shape

Wrap Front Swimsuit

£60.00

4.5
(32 reviews)

Our collared bodies look lovely poking out underneath dresses or colourful cardigans. These cotton jersey designs have a super-soft sueded touch, and we've finished them with frilly broderie or pin spot collars. Popper fastenings help out when it's time to change your little one (again).

  • Garment washed for softness
  • Popper opening at crotch
  • 100% cotton
  • Machine washable

Pretty Collared Body

£16.00

4.4
(5 reviews)

Dressing baby in our colourful t-shirt is super-easy thanks to the envelope neck opening. Each option has colourful animal appliqués that baby will love to look at – one is ivory with a sweet mouse eating strawberries, while the other is sky blue and has colourful turtles on it. Both have…

  • Standard fit
  • Garment washed for softness
  • Appliqué logo
  • Pretty flutter detail
  • Envelope neck for easy dressing
  • 100% cotton
  • Machine washable

Big Appliqué T-shirt

£16.00

5
(1 review)

Your little one will be ready for anything in these adventure-proof dungarees. This 100% cotton pair is embroidered with sharks and skulls for a little dose of mischief. Poppers on the inside of the legs make for super-quick dressing. Brr-illiant for layering on chillier days.

  • Popper waist fastening
  • Inside leg popper fastening on sizes up to and including 18-24m for easy changing
  • Adjustable straps to fit your child as they grow
  • 100% cotton
  • Machine washable

Embroidered Dungarees

£30.00

4.8
(4 reviews)

Shirts aren't just for Sunday lunch. These super-bright short-sleeved shirts are ready for whatever adventure the day has in store. The pure cotton base makes them perfectly lightweight for running and jumping, while the colourful prints add a cheerful touch. Time to head to the park.

  • MBL embroidered motif
  • Regular fit
  • GRY, MBL and MLT: 100% cotton
  • MUL: 55% linen 45% cotton
  • Machine washable

Fun Short-sleeved Shirt

£22.00

5
(2 reviews)

Off on a sporty adventure? Don't forget these high-tops. The funky colours make them stand out in the playground, while the super-supportive padded ankle cuffs mean they stay comfortable all day long. And look, no laces – the touch-and-close fastening means adventurers can be outside in seconds.

  • Adjustable touch and close fastening
  • Textile upper, lining and insock
  • Man-made sole

Canvas High Tops

£35.00

5
(2 reviews)

Our denim shorts are full of little surprises. The added stretch in the knitted cotton blend makes them super-comfortable to wear, no matter how much running around is planned. Turn up the cuffs to show a peek of the neon trims – matching the buttonhole – or leave them turned down for a smarter…

  • Indigo dyed (see aftercare guidelines page)
  • Knee length
  • Inside adjustable waistband on all sizes
  • Slide waist fastening with mock button up to 10 years
  • Five pocket jeans styling
  • 99% cotton 1% elastane
  • Machine washable

Jersey Denim Shorts

£26.00

4.3
(4 reviews)

Surf's up – this super-stretchy bathing suit is ideal for water sports or just splashing around in the sea. The fabric stops chilly water in its tracks and has factor 50+ UPF sun protection to keep UV rays at bay, too. Now, who's for the beach?

  • Fabric provides sun protection UPF 50+
  • 80% polyamide 20% elastane
  • Machine washable

Surf Suit

£26.00

4
(8 reviews)

When night-time rolls around, the creepy-crawlies and ghouls come out to play. This super-spooky T-shirt glows in the dark, so everyone will see the ghostly shine. Not so great for hide and seek, but perfect for giving the grown-ups a little scare.

  • Glow-in-the-dark print
  • 100% cotton
  • Machine washable

Spooky Glow T-shirt

£20.00

4.3
(3 reviews)

Ahoy! Get ready for nautical adventures with our T-shirt. Tales of rogue seafarers battling over hidden treasures are even more fun when they're all over our super-comfortable lightweight cotton tee. The pirate-themed prints and neon pops will stir the imaginations of all those budding ship…

  • Printed logo
  • 100% cotton
  • Machine washable

Pirate Battle T-shirt

£18.00

4.5
(2 reviews)

Become a real smarty pants with a little help from our 100% cotton T-shirt brimming with interesting facts. This super-clever tee has neon pops and a contrasting neckline and cuffs, so it’s as fun to wear as it is to teach those grown-ups a thing or two.

  • Fluoro print
  • 100% cotton
  • Machine washable

Educational Graphic T-shirt

£16.00

5
(1 review)

We love making sensible things a little bit silly. And we've certainly made our mark on this 100% cotton Breton top thanks to the printed creatures and super-bright contrasting neckline. It's one that'll certainly get noticed – if they don't already hear the squawks or roars.

  • Printed logo
  • 100% cotton
  • Machine washable

Neon Pop Breton T-shirt

£14.00

5
(6 reviews)

Say hello to his new favourite jeans. We've hand-finished them to add a vintage feel and popped in some cool selvedge detailing that looks great when the cuffs are turned up. The super-durable fabric and classic fit mean they're ready for anything.

  • Indigo dyed (see aftercare guidelines page)
  • Inside adjustable waistband up to 12 years
  • Slide waist fastening with mock button up to 10 years
  • Five pocket jeans styling
  • 100% cotton
  • Machine washable

Straight Jeans

£28.00

5
(2 reviews)

Your little one will be ready for anything in these adventure-proof dungarees. This 100% cotton pair is embroidered with sharks and skulls for a little dose of mischief. Poppers on the inside of the legs make for super-quick dressing. Brr-illiant for layering on chillier days.

  • Popper waist fastening
  • Inside leg popper fastening on sizes up to and including 18-24m for easy changing
  • Adjustable straps to fit your child as they grow
  • 100% cotton
  • Machine washable

Embroidered Dungarees

£30.00

4.8
(4 reviews)

Get footloose and fancy-free with our cosy, footless tights. This cotton-rich ribbed design is super-comfortable to wear, and we've given it a party makeover with a sparkly gold metallic hem. With a great choice of colours, there's a pair to match everyone's favourite dress.

  • Main 75% cotton 21% polyamide 2% elastane 1% polyester 1% metallised yarn
  • Machine washable

Ribbed Footless Tights

£10.00

4
(7 reviews)

Add a touch of cosiness to chilly day outfits with our soft, cotton-rich tights. But don’t be fooled into thinking they’re boring – look-at-me patterns and contrasting details make these everyday superheroes. Their super-stretchiness means energetic adventurers can run, jump and skip to their…

  • MUL: main 75% cotton 23% polyamide 2% elastane
  • GRY: main 70% cotton 28% polyamide 2% elastane
  • Machine washable

Patterned Tights

£10.00 £5.00

4.7
(3 reviews)

Let big imaginations run wild with the eye-catching prints on our jersey dresses. Handy front pockets keep all those super-important treasures safe, while long sleeves ensure warmth on chilly days. And the stripy pattern… well, that’s just fun to look at.

  • 100% cotton
  • Machine washable

Hotchpotch Jersey Dress

£24.00

3.7
(9 reviews)

Treat little mermaids to a pretty way to dry off after a day of splashing around. The super-soft 100% cotton might just tempt them out of the water that little bit quicker (you can thank us later). Match with our swimwear for a coordinated set.

  • 100% cotton
  • Machine washable

Beach Towel

£20.00

4.3
(4 reviews)

These versatile turn-up dungarees are your go-to outfit for long days spent exploring the great outdoors. Fill the handy pockets with all your super-important adventuring essentials (sweets, compass and maybe a treasure map or two). Wear with a Breton tee and your most comfortable pair of trainers.

  • 98% cotton 2% elastane
  • Machine washable

Adventure Dungarees

£32.00

4.9
(9 reviews)

These everyday shoes are all about the good times. Embroidered eyes and whiskers plus irresistible 3D ears bring a little furry friend to life on each foot. Did we mention the super-cool metallic colour? Super-springy soles will have them jumping, hopping and skipping to their heart's content.

  • Textile and leather upper
  • Textile lining and insock
  • Man-made sole

Novelty Canvas Shoes

£28.00 £19.60

4.3
(4 reviews)

What do sweet strawberries and friendly dinosaurs have in common? They can both be found full of flutter and appliqué details on our twirl-worthy skirt. It has a stretchy waistband with a functional drawcord, plus handy pockets for storing all those super-important afternoon snacks. The full…

  • Elasticated waist with functional drawstring
  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Novelty Pocket Skirt

£26.00

5
(6 reviews)

This colourful swimming costume is raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've improved the fit since last year, and used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands…

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane, Body lining 100% polyester
  • Machine washable

Cross-back Swimsuit

£14.00

3.6
(70 reviews)

Splash around and stay safe in the sun with this comfortable rash vest. We've crafted it from a super-stretchy material and given it a high neck and long sleeves to shield the skin from UV rays. And, of course, we couldn't resist finishing it with fun prints and lively colours.

  • 80% polyamide 20% elastane
  • Machine washable
  • Provides sun protection, conforms to EN 13758-2 UPF 40+

Long-sleeved Rash Vest

£20.00

5
(4 reviews)

The only downside to these sweatpants is that you might (occasionally) have to take them off. Their supersoft, super-stripy cotton towelling fabric makes them extra comfortable to wear. We’ve even added pockets, so you can store all of your most important treasures.

  • Elasticated waist with functional drawstring
  • Main 82% cotton 18% polyester
  • Waistband 77% cotton 21% polyester 2% elastane
  • Machine washable

Towelling Sweatpants

£26.00

5
(2 reviews)

Being more animal just got easier with our super-comfy cotton t-shirt. Featuring either a cartoon sketched dog or rabbit, all you have to do is decide which will be your companion for the day's adventures. Pair with shorts or jeans and off you go. Don't worry if you get muddy - it's machine…

  • Printed logo
  • 100% cotton
  • Machine washable

Pet Doodle T-shirt

£16.00

4.7
(6 reviews)

3, 2, 1 … costume change! Just brush the sequins on our sparkly graphic T-shirt to reveal a brand new shade. In soft cotton jersey, these tops are super-comfortable and colourful. Pick one of our fun motifs and team with skirts, jeans or shorts.

  • Double-sided sequins that can be swiped to change colour
  • Sequin logo
  • Other colours: 100% cotton
  • GRY: 95% cotton 5% viscose
  • Machine washable

Sequin Colour-change T-shirt

£22.00

4.1
(21 reviews)

Dressing baby in our colourful t-shirt is super-easy thanks to the envelope neck opening. Each option has colourful animal appliqués that baby will love to look at – one is ivory with a sweet mouse eating strawberries, while the other is sky blue and has colourful turtles on it. Both have…

  • Standard fit
  • Garment washed for softness
  • Appliqué logo
  • Pretty flutter detail
  • Envelope neck for easy dressing
  • 100% cotton
  • Machine washable

Big Appliqué T-shirt

£18.00

5
(1 review)

We picked the prettiest of posies to sprinkle over our sweet embroidered top. This super-special design is trimmed with dainty scallop-edged broderie on the sleeves and neckline, and has buttons down the back. The finishing touch? A shiny trim – so this is one party top that really stands out.

  • Outer 55% linen 45% cotton
  • Lining 100% cotton
  • Machine washable

Posy Ruffle Neck Top

£24.00

Our collared bodies look lovely poking out underneath dresses or colourful cardigans. These cotton jersey designs have a super-soft sueded touch, and we've finished them with frilly broderie or pin spot collars. Popper fastenings help out when it's time to change your little one (again).

  • Garment washed for softness
  • Popper opening at crotch
  • 100% cotton
  • Machine washable

Pretty Collared Body

£14.00

4.4
(5 reviews)

These might look like regular skinny jeans but they're actually a little bit special. Our extra-stretchy designs have a super-tight fit for ultimate comfort – they feel like wearing leggings. This drainpipe style is even flexible enough to show off your trickiest gymnastic moves.

  • Indigo dyed (see aftercare guidelines page)
  • Inside adjustable waistband
  • 89% cotton 8% polyester 3% elastane
  • Machine washable

Superstretch Skinny Jeans

£30.00

3
(4 reviews)

Get creative with our super-stretchy cotton leggings. They're perfect for mixing and matching with anything and everything. Sparkly top? Snuggly jumper? How about a magician’s hat and superhero cape? No problem. These leggings are your do-anything essential, so let your imagination run wild.

  • 92% cotton 8% elastane
  • Machine washable

Plain Leggings

£14.00

4.8
(4 reviews)
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