We like to think of this sparkly jersey tee as a magic trick you can wear. Simply brush your hand over the sequins to reveal a new hue. The striped soft jersey is the perfect background for eating cherries or ice lollies.
Double sided sequins that can be swiped to change colour
These whizzy cycling shorts are ready for the Tour de Park. Sitting just above the knee, they're made from a comfortable cotton and elastane mix. Of course, they're not just for cycling – they look great paired with T-shirts when relaxing at home.
The cleverest wizards have been working very hard on this swimsuit. To see their magic at work, move a hand across the design on the front and it'll change colour. Playful stripes and fun frills add to the fairy-tale fun.
Turn any skirt into an all-action outfit with these lightweight jersey shorts. Pop them on underneath and you can climb, tumble and hang off the monkey bars all you want (or simply wear them on their own, of course). The short length means they won't spoil the look of your favourite party dress…
These cotton leggings are ready for anything, whether it's hanging off the monkey bars or climbing up trees. The stretchy fabric keeps you comfortable however action-packed the day gets. Choose your favourite print and team with our tunics for head-to-toe fun.
The race-back detailing on this bikini top stands out in a sea of swimwear. It's comfortable and stretchy enough for every beach adventure, from stone-skimming to bodyboarding. Contrast binding adds an extra touch of colour. Mix and match it with the rest of our vibrant range.
Ready to hit the beach? Those sandcastles won't build themselves. This bikini top has a hint of stretch, completed with fun frills and contrast binding, ready for mixing or matching with a range of printed bikini bottoms.
Our frilly swim briefs will turn any mermaid's tail green with envy. They're perfect for splashing on the shore and showing off new moves at the swimming pool. Mix or match them and let the aquatic fun begin.
Aquatic adventurers can practise their best dives into the pool with these super-stretchy bikini bottoms. Contrast binding and colourful patterns look fun in the sun, while the classic brief shape is comfortable enough to keep splashing and swimming all day.
Splash around and stay safe in the sun with this comfortable rash vest. We've crafted it from a super-stretchy material and given it a high neck and long sleeves to shield the skin from UV rays. And, of course, we couldn't resist finishing it with fun prints and lively colours.
80% polyamide 20% elastane
Provides sun protection, conforms to EN 13758-2 UPF 40+
Have the cosiest dreams ever in our long johns. The ribbed cuffs and slim fit – made of ribbed cotton jersey that’s really soft and stretchy – lock in warmth all night long. For extra levels of comfort, we’ve also given them a fully elasticated waist.
Stretchy jersey rib
Soft against skin
Brushed inside for cosiness
Rib cuffs for a snuggly fit
Fully elasticated waist for stretch and comfort
Easy care, machine wash and tumble dryable
Snug fit, close fitting garments are less likely to catch fire so this style is designed to fit snugly, not flame resistant
Our pretty printed nightie is both lightweight and cosy. It’s knee-length, with plenty of room for movement. A frill around the collar and a lightly gathered front add dainty touches of detail to this classic design.
Add an extra layer of cosiness on chilly days with a 100% cotton vest. Pop one on underneath your school uniform or wear it to bed with your favourite pyjama bottoms. In fact, there's two in each pack so you can do both.
Wriggle your little one's feet into a different pair of socks each day with this seven-pack of sweet designs. These cotton-rich pairs are soft on delicate skin and decorated with some of our favourite designs. The socks come in a special box too, making them a lovely present.
Each day brings a new adventure and a chance to wear a pair of our cosy pants. The seven pairs, presented in a box, include delicate trims and bow details – one for every day of the week. Made from 100% cotton, they feel extra soft against the skin, and are perfect for teaming with one of our…
What could be cuddlier than your baby in a supersoft cardigan? We've taken the cuteness factor even higher by adding sweet strawberries on the pockets or ducks that paddle all the way around this design. It's perfect for layering over jersey dresses on chilly days. And it's machine washable, so you…
Strawberries and cream, daisy chains, soft jersey dresses with woven Peter Pan collars: these are just a few of our favourite things. So we blended them all into this cotton-modal design. It's got poppers down the back to ease the changing routine.
When it comes to berries, there's got to be cream. So here it is in the delicate, hand-crocheted trim on the contrasting cuffs, collar and hem of this knitted dress. A button placket to the back makes dressing as easy as (strawberry) pie.
Afternoons toddling in the park call for ice lollies and this breezy smock-detail top. Made from 100% cool cotton, the embroidered front features strawberries or flowers. A Peter Pan collar and frill sleeves are edged with delicate lace detailing, while poppers at the back allow for a quick escape…
This colourful swimming costume is raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've improved the fit since last year, and used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands…
Fabric provides sun protection UPF 50+
Body outer 80% polyamide 20% elastane, Body lining 100% polyester
Comfortable, soft and really stretchy, these cotton leggings are the perfect partner for your day's adventure. They love to team up with fun designs in colours that are made to match our tunics and dresses. There's no time to waste – pull them on and go exploring.
…Check. Fun prints? Check. Handy pockets? Check. These chilled-out shorts should be top of the packing list. Choose between a range of scrumptious prints such as strawberry sorbet daisy and peppermint sunglasses. The elasticated drawcord waist is fully adjustable for post-ice-cream afternoon snoozes.
Keep little ones comfy in our SUPIMA® cotton bodies. These feature embroidered strawberries, ivory broderie or daisies on the collar and a picot trim around the sleeves, which are just the thing for layering underneath one of our pinnies. Poppers on the gusset and back make for quick changes on busy…
Garment washed for softness
Popper opening at crotch
Popper fastening at back neck
Bodysuit is made from SUPIMA® cotton, premium cotton that is extra soft and long lasting
Tough enough for a hard day's crawling, smart enough for parties – these cotton corduroys fit the bill any day of the week. A floral jersey lining provides warmth and a fun touch to turn-ups. The frill details and embroidered pockets add extra charm, too.
Garment washed for softness
Fully functional drawstring adjusts to your child's waist
Everyone needs an easy-to-slip-on tunic. Pull this one on over your bikini for a trip to the beach, or over skinny jeans for relaxed weekend lunch dates. It's got pockets (always handy) and the ties are removable if you prefer an even more laid-back fit.
Meet The Linen Shirt: your relaxed wardrobe staple in a lightweight linen for a breezy fit. Washed for extra softness, it features double patch pockets, a dipped back hem AND for the first time... a gold-foil printed option. Choose between a regular or longer length and then tuck into chinos for a…
From building sandcastles on the beach to practising cannonballs in the pool, our cool and comfortable swim shorts are ready for adventure. They come in a choice of block colours or prints with contrasting bindings, perfect for teaming with a bikini or rash vest.
Psst – want to know a secret? This soft cotton jersey dress with a stripy top has a surprise hidden in its sparkly sequin appliqué: just stroke it for some colour-change magic. If that's not enough to inspire envy in the playground, there's ruffle detailing at the waist and the skirt has…
Whether you're skipping ropes, riding bikes or just meeting friends in your favourite café, these cropped leggings will keep you feeling perfectly comfortable. The lightweight stretch cotton makes a perfect partner for a skirt – or just slip on a tunic top and you're ready to go.
This 100% cotton T-shirt does all the talking (thanks to a very magical unicorn) and it’s all about the appliqué. With a shimmer of sequins and a glint of gold lurex, this unicorn is ready to gallop off at any moment. Partner with a pair of jeans for a quick getaway and don’t get left behind.
Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers.
The only downside to these sweatpants is that you might (occasionally) have to take them off. Their supersoft, super-stripy cotton towelling fabric makes them extra comfortable to wear. We’ve even added pockets, so you can store all of your most important treasures.