Strawberry

We like to think of this sparkly jersey tee as a magic trick you can wear. Simply brush your hand over the sequins to reveal a new hue. The striped soft jersey is the perfect background for eating cherries or ice lollies.

  • Double sided sequins that can be swiped to change colour
  • Sequin logo
  • 100% cotton
  • Machine washable

Ivory/Festival Pink Strawberry Colour-change Sequin T-shirt

£22.00

( review)

These whizzy cycling shorts are ready for the Tour de Park. Sitting just above the knee, they're made from a comfortable cotton and elastane mix. Of course, they're not just for cycling – they look great paired with T-shirts when relaxing at home.

  • Fully elasticated waist
  • 92% cotton 8% elastane
  • Machine washable

Starboard Blue Strawberry Spot Jersey Knee Shorts

£12.00

( review)

The cleverest wizards have been working very hard on this swimsuit. To see their magic at work, move a hand across the design on the front and it'll change colour. Playful stripes and fun frills add to the fairy-tale fun.

  • Outer 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Lavender/Ivory Strawberry Colour-change Sequin Swimsuit

£26.00

( review)

Turn any skirt into an all-action outfit with these lightweight jersey shorts. Pop them on underneath and you can climb, tumble and hang off the monkey bars all you want (or simply wear them on their own, of course). The short length means they won't spoil the look of your favourite party dress…

  • Fully elasticated waist
  • 92% cotton 8% elastane
  • Machine washable

Starboard Blue Strawberry Spot Jersey Shorts

£12.00

( review)

These cotton leggings are ready for anything, whether it's hanging off the monkey bars or climbing up trees. The stretchy fabric keeps you comfortable, however action-packed the day gets. Choose your favourite print and team with our tunics for head-to-toe fun.

  • 92% cotton 8% elastane
  • Machine washable

Starboard Blue Strawberry Spot Fun Cropped Leggings

£12.00

( review)

The race-back detailing on this bikini top stands out in a sea of swimwear. It's comfortable and stretchy enough for every beach adventure, from stone-skimming to bodyboarding. Contrast binding adds an extra touch of colour. Mix and match it with the rest of our vibrant range.

  • Outer 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Deep Sea Blue Strawberry Spot Surf Bikini Top

£10.00

( review)

Ready to hit the beach? Those sandcastles won't build themselves. This bikini top has a hint of stretch, completed with fun frills and contrast binding, ready for mixing or matching with a range of printed bikini bottoms.

  • Adjustable straps to fit your child as they grow
  • Outer 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Deep Sea Blue Strawberry Spot Ruffle Bikini Top

£14.00

( review)

Our frilly swim briefs will turn any mermaid's tail green with envy. They're perfect for splashing on the shore and showing off new moves at the swimming pool. Mix or match them and let the aquatic fun begin.

  • Pant outer 80% polyamide 20% elastane
  • Pant lining 100% polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Deep Sea Blue Strawberry Spot Ruffle Bikini Bottoms

£14.00

( review)

Aquatic adventurers can practise their best dives into the pool with these super-stretchy bikini bottoms. Contrast binding and colourful patterns look fun in the sun, while the classic brief shape is comfortable enough to keep splashing and swimming all day.

  • Pant outer 80% polyamide 20% elastane
  • Pant lining 100% polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Deep Sea Blue Strawberry Spot Patterned Bikini Bottoms

£12.00

( review)

Splash around and stay safe in the sun with this comfortable rash vest. We've crafted it from a super-stretchy material and given it a high neck and long sleeves to shield the skin from UV rays. And, of course, we couldn't resist finishing it with fun prints and lively colours.

  • 80% polyamide 20% elastane
  • Machine washable
  • Provides sun protection, conforms to EN 13758-2 UPF 40+

Deep Sea Blue Strawberry Spot Long-sleeved Rash Vest

£20.00

( review)

Dry off and get straight back to adventuring with this clever, soft towelling dress. Appliqué and print details mean there's no need for costume changes between the pool and the dinner table.

  • Main 81% cotton 19% polyester
  • Hood lining 100% cotton
  • Machine washable

Parasol Pink Strawberries Fun Towelling Beach Dress

£30.00

( review)

Our pretty printed nightie is both lightweight and cosy. It’s knee-length, with plenty of room for movement. A frill around the collar and a lightly gathered front add dainty touches of detail to this classic design.

  • 56% modacrylic 44% cotton
  • Machine washable
  • Low flammability to BS5722 and 16CFR 1615/16

Ivory Strawberry Spot Printed Nightie

£24.00

( review)

Add an extra layer of cosiness on chilly days with a 100% cotton vest. Pop one on underneath your school uniform or wear it to bed with your favourite pyjama bottoms. In fact, there's two in each pack so you can do both.

  • 100% cotton
  • Machine washable

Strawberry Spot 2 Pack Vests

£18.00

( review)

Wriggle your little one's feet into a different pair of socks each day with this seven-pack of sweet designs. These cotton-rich pairs are soft on delicate skin and decorated with some of our favourite designs. The socks come in a special box too, making them a lovely present.

  • MUL: strawberry 70% cotton 29% polamide 1% elastane. Spot 79% cotton 20% polamide 1% elastane
  • Packaged in a gift box
  • Machine washable

7 Pack Sock Box

£18.00

( review)

Each day brings a new adventure and a chance to wear a pair of our cosy pants. The seven pairs, presented in a box, include delicate trims and bow details – one for every day of the week. Made from 100% cotton, they feel extra soft against the skin, and are perfect for teaming with one of our…

  • Packaged in a gift box
  • 100% cotton
  • Machine washable

Strawberry Spot 7 Pack Pants

£26.00

( review)

Strawberries and cream, daisy chains, soft jersey dresses with woven Peter Pan collars: these are just a few of our favourite things. So we blended them all into this cotton-modal design. It's got poppers down the back to ease the changing routine.

  • Short sleeves
  • Length finishes above knee
  • Garment washed for softness
  • Back popper placket opening
  • Pants on sizes up to and including 18-24m
  • Outer 52% cotton 48% modal
  • BLU: collar 52% modal 48% cotton
  • PNK: collar 100% cotton
  • Machine washable

Jersey Collared Dress

£20.00

( review)

When it comes to berries, there's got to be cream. So here it is in the delicate, hand-crocheted trim on the contrasting cuffs, collar and hem of this knitted dress. A button placket to the back makes dressing as easy as (strawberry) pie.

  • 60% cotton 30% polyamide 10% wool
  • Machine washable

Crochet Strawberry Dress

£33.00 £26.40

( review)

Afternoons toddling in the park call for ice lollies and this breezy smock-detail top. Made from 100% cool cotton, the embroidered front features strawberries or flowers. A Peter Pan collar and frill sleeves are edged with delicate lace detailing, while poppers at the back allow for a quick escape…

  • Garment washed for softness
  • Popper fastening at back neck
  • 100% cotton
  • Machine washable

Embroidered Smock Top

£18.00 £14.40

( review)

Comfortable, soft and really stretchy, these cotton leggings are the perfect partner for your day's adventure. They love to team up with fun designs in colours that are made to match our tunics and dresses. There's no time to waste – pull them on and go exploring.

  • 92% cotton 8% elastane
  • Machine washable

Fun Leggings

£16.00

( review)

Tough enough for a hard day's crawling, smart enough for parties – these cotton corduroys fit the bill any day of the week. A floral jersey lining provides warmth and a fun touch to turn-ups. The frill details and embroidered pockets add extra charm, too.

  • Garment washed for softness
  • Fully functional drawstring adjusts to your child's waist
  • Front and back pockets
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Pretty Pocket Cord Trousers

£22.00 £15.40

( review)

Your wardrobe will never be lacking with this playful jumper. The wool-and-cotton mix makes it soft and easy to wear, while the delicate frills on the sleeve and neckline amp up the feminine style.

  • 50% wool 50% cotton
  • Machine washable
  • Fitted shape
  • Length finishes at mid hip
  • Full length sleeves

Strawberry Milk Bernadette Jumper

£65.00 £26.00

4.6
(81 reviews)

Meet The Linen Shirt: your relaxed wardrobe staple in a lightweight linen for a breezy fit. Washed for extra softness, it features double patch pockets, a dipped back hem AND for the first time... a gold-foil printed option. Choose between a regular or longer length and then tuck into chinos for a…

  • 100% linen
  • Machine washable
  • Relaxed fit
  • Length finishes at top thigh
  • Front pockets
  • Full length sleeves with functional cuffs
  • Unlined
  • Functional front placket

Strawberry Sundae The Linen Shirt

£55.00 £33.00

4.6
(130 reviews)

Have the cosiest dreams ever in our long johns. The ribbed cuffs and slim fit – made of ribbed cotton jersey that’s really soft and stretchy – lock in warmth all night long. For extra levels of comfort, we’ve also given them a fully elasticated waist.

  • Stretchy jersey rib
  • Soft against skin
  • Brushed inside for cosiness
  • Rib cuffs for a snuggly fit
  • Fully elasticated waist for stretch and comfort
  • Easy care, machine wash and tumble dryable
  • 100% cotton
  • Machine washable
  • Snug fit, close fitting garments are less likely to catch fire so this style is designed to fit snugly, not flame resistant

Ivory Strawberry Spot/Grey Twin Pack Long John Pyjamas

£37.00 £22.20

( review)

Keep little ones comfy in our SUPIMA® cotton bodies. These feature embroidered strawberries, ivory broderie or daisies on the collar and a picot trim around the sleeves, which are just the thing for layering underneath one of our pinnies. Poppers on the gusset and back make for quick changes on busy…

  • Garment washed for softness
  • Popper opening at crotch
  • Popper fastening at back neck
  • Body is made from SUPIMA® cotton, premium cotton that is extra soft and long lasting
  • 100% cotton
  • Machine washable

Ivory Jam Red Strawberry Supersoft Collared Body

£14.00

( review)

Perfect for a special occasion, our sweet dress is as smart as it is pretty. The linen and cotton style is fully lined, with a detachable ribbon and a zip at the back to make getting dressed easier. It even comes with a tutu petticoat for a fuller skirt.

  • GRN: 100% cotton
  • MUL & BLU: 55% linen 45% cotton
  • MUL & BLU: lining 100% cotton
  • Machine washable

Starboard Blue Strawberry Spot Vintage Dress

£35.00

( review)

This fun 100% cotton poplin playsuit comes in a jolly floral print or a cute strawberry print. It has buttons down the front, an elastic waist with functional waist ties and patch pockets.

  • Centre front button opening
  • Functional drawstrings at sides
  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Starboard Blue Strawberry Spot Printed Woven Playsuit

£28.00

( review)

Sunlight and sequins = a perfect combination. This breezy top is decorated with twinkly stars or shimmering strawberries that shine brightly in the light. The machine-washable slub cotton means it's easy to make the sparkle last.

  • Sequin embellishment
  • 100% cotton
  • Machine washable

Parisian Pink Strawberries Sparkly Sequin T-shirt

£20.00

( review)

This supersoft T-shirt in our new cotton-poly mix is blooming with nature's delights. As well as colour-popping embroidery on the pocket, it's designed with turnback sleeves for a laid-back look. Choose from scrummy strawberries or dainty daisies and team with a cool pair of jeans.

  • Embroidered motif
  • Main 60% cotton 40% polyester
  • Machine washable

College Blue Strawberry Embroidered Pocket T-shirt

£18.00

( review)

This skirt was made for swishing – and that's just what it'll do. Teamwork makes for the perfect fit, so a smock waistband pairs up with a functional drawcord. Where to wear it? Well, the full lining means it's comfortable enough for every event from family parties to supermarket trips.

  • Elasticated waist with functional drawstring
  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Parisian Pink/Strawberries Pretty Embroidered Skirt

£30.00

( review)

We’re proud to introduce your new Sunday uniform, featuring (like all good, comfortable things) an elasticated waistband. They’re made from supersoft lightweight cotton and come with handy pockets and a herringbone tie.

  • 100% cotton
  • Machine washable
  • Sits below natural waist
  • Relaxed fit
  • Length finishes above ankle
  • Side pockets
  • Elasticated waist with a drawcord fastening

Strawberry Split, Cherry Suzie PJ Trousers

£30.00

( review)

Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers.

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Machine washable

Light Green/Ivory Strawberry Fun Detail Swimsuit

£18.00

3.7
(45 reviews)

The solution to amping up wear-with-anything pieces: add tiny multicoloured French knots around the neckline and hem. This relaxed-fit jumper is made from soft, lightweight linen and cotton. It's elevated by elegant blouson sleeves, making it ideal for coffee dates.

  • Main 55% linen 45% cotton, Trim 100% cotton
  • Machine washable
  • Relaxed shape that gently flares through the body
  • Length finishes at low hip
  • Full length sleeves with blouson shaping gathered into cuff
  • Hand-embellished French knot neck detailing

Strawberry Split Livia Jumper

£70.00

( review)

Harbour-side lunches and our simple trim dress – talk about a match made in heaven. It's crafted from breathable linen and features pretty trim detailing down the front. Team with wedge sandals and an iced coffee for effortless seaside chic.

  • 100% linen
  • Gentle machine wash
  • Semi-fitted shape
  • Length finishes above knee
  • Cap sleeves
  • Front keyhole with hook and eye fastening

Strawberry Split Jessica Linen Dress

£80.00

( review)

This no-effort tunic-style dress has bold embroidery complemented by contrast-colour tasselled ties. It will make your sun-lounger-to-hotel-bar repertoire effortlessly cool.

  • Body 50% cotton 50% modal, Embroidery 100% polyester
  • Machine washable
  • Semi-fitted shape
  • Length finishes above knee
  • Sleeveless
  • Soft cotton blend jersey
  • Unlined

Strawberry Split Catriona Embroidered Dress

£75.00

( review)

These leather flip-flops are shoe-cupboard wonders: pair them with anything from jeans to maxi dresses for a laid-back but polished look. The woven strap detailing has just the right amount of elegance and versatile colour options including metallic gold. Coordinated pedicure optional.

  • GLD: upper metallic leather
  • Other colours: upper leather
  • Footbed leather
  • Sole man-made

Strawberry Split Clementine Flip Flops

£50.00

( review)

Gather round, pleats fans, because this skirt has them in abundance. We call this style sunray pleating because they start out narrow in the waist and flare out into a flowing full skirt. The waistband gives this bright design a smart, fitted look. Prepare to hear 'where did you get that?' on…

  • 100% polyester
  • Machine washable
  • Sits at natural waist
  • Fitted through waist widening to a flattering full skirt
  • Length finishes at low calf
  • Permanent pleated fabric
  • Concealed side zip

Strawberry Split Kristen Pleated Skirt

£110.00

( review)

What's red, sweet and ready to jump some waves? Your little one in this bright strawberry swimsuit, of course. Baby will love the ruffle collar and you'll love the elasticated, easy-change fit and that it's machine washable.

  • 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Festival Pink Strawberry Novelty Summer Swimsuit

£16.00

( review)

From building sandcastles on the beach to practising cannonballs in the pool, our cool and comfortable swim shorts are ready for adventure. They come in a choice of block colours or prints with contrasting bindings, perfect for teaming with a bikini or rash vest.

  • Outer 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Deep Sea Blue Strawberry Spot Swim Shorts

£12.00

( review)

Shy and retiring? Not so much. A drapey cut creates an effortlessly elegant dress which simply must go in your holiday suitcase. The midi length and floaty fabric keep you cool and the tie waist belt flatters your shape. Look out for the keyhole detail at the back – that’s just for fun.

  • 95% viscose 5% elastane
  • Machine washable
  • Semi-fitted shape
  • Maxi length
  • Drapey jersey with stretch
  • Unlined
  • Dipped back hem

Strawberry Split Delphine Jersey Maxi Dress

£80.00

( review)

Beat the heat in this lightweight, short-sleeved dress. Its slub cotton is comfortable and breathable for lounging round the pool. A curved and gathered waist cinches you in for a flattering shape, while the tiered and ruffled skirt adds movement. Holiday wardrobe: complete.

  • 100% cotton
  • Machine washable
  • Semi-fitted shape
  • Length finishes below knee
  • Short sleeves
  • Textured slub jersey
  • Unlined

Strawberry Split Foil Spot Melissa Jersey Dress

£60.00

( review)

Swishy meets strappy in this lightweight summer dress: it's just the thing for posing on a European café terrace. The halterneck top has cut-out keyhole detailing at the back to keep you cool and it flows out into a skirt that sits just on the knee. It's finished with a striking, unique bird…

  • Main 100% viscose, Pocket lining 100% viscose
  • Gentle machine wash
  • Semi-fitted shape
  • Length finishes at knee
  • Side pockets
  • Detachable belt

Strawberry Split, Bird Otomi Olwen Dress

£80.00

( review)

It's official – there’s nothing this versatile dress can’t do. The soft cotton modal and semi-fitted shape mean it’s made for beach days and city summers. The flattering scoop neckline and flutter sleeves ensure balmy holiday evenings are covered too. Cinch in the tie waist for more definition and…

  • 50% cotton 50% modal
  • Machine washable
  • Semi-fitted shape
  • Length finishes above knee
  • Soft cotton blend jersey
  • Unlined

Strawberry Split Bird Ottomi Elspeth Jersey Dress

£60.00

( review)

When in doubt, add tassels and pompoms. This easy-going top features a flattering notch neckline and three-quarter-length sleeves. The versatile jersey and prints make it a joy to wear.

  • 100% cotton
  • Machine washable
  • Semi-fitted shape
  • Length finishes at top thigh
  • ¾ length sleeves
  • Textured slub jersey

Strawberry Pink Sketchy Geo Gemma Jersey Top

£50.00

( review)

This scoop-neck style has taken your standard jersey vest and upped the stakes. The fabric's subtly textured and features a delicate scallop trim and ruffle around the neckline. Consider it the perfect partner for skinny denim or crisp chino shorts.

  • 100% cotton
  • Machine washable
  • Fitted shape
  • Length finishes at low hip
  • Sleeveless
  • Textured slub jersey

Strawberry Split Marigold Eleanor Jersey Vest

£28.00

( review)

You know that amazing feeling when you try on a dress that drapes like a dream? This supremely comfortable jersey number will give you just that. Waistline ruching creates a flattering effort, while secret pockets add a practical element.

  • 95% viscose 5% elastane
  • Machine washable
  • Flattering fitted shape through bust and waist with a full skirt
  • Length finishes above knee
  • Side pockets
  • Short sleeves
  • Drapey jersey with stretch
  • Unlined

Strawberry Split Sketchy Geo Amelie Jersey Dress

£55.00

( review)

Featuring our in-house-designed print, this semi-fitted linen dress has a vintage-inspired A-line cut and finishes just above the knee (perfect for channelling a 60's feel). Blouson sleeves with cuff detailing elevate the look – add a slick of red lippy to complete the outfit.

  • 100% linen
  • Machine washable
  • Semi-fitted shape
  • Length finishes just above knee
  • Gathered into cuff
  • ¾ length sleeves
  • Unlined
  • Boat neck
  • Concealed back zip

Strawberry Pineapple Lattice Kate Linen Dress

£85.00

( review)

Hit refresh on your cotton pieces with this versatile wrap top. We’ve added feminine touches with drapey fabric, frill detailing and a waist tie for extra definition when you want it. It works tucked into your favourite jeans or worn loose with tailored shorts.

  • 60% cotton 40% modal
  • Machine washable
  • Semi fitted shape with an adjustable true wrap
  • Length finishes at low hip
  • Soft cotton blend jersey
  • Frill detail at armhole

Strawberry Split Jodie Jersey Wrap Top

£35.00

( review)

Lazy Sunday mornings were made for these PJ shorts. The cotton is supersoft and lightweight, while the waistband is elasticated with a herringbone tie.

  • 100% cotton
  • Machine washable
  • Sits below natural waist
  • Comfortable fit through waist and hip
  • Length finishes at mid thigh
  • Side pockets
  • Elasticated waist with a drawcord fastening

Strawberry Split, Cherry Suzie PJ Shorts

£25.00

( review)

Like you on holiday, this summery dress is very relaxed. Cotton modal makes it soft and breathable, while the voop neckline and flirty frilled sleeves deliver structure. Pull on over a bikini and pair with metallic sandals to look laid-back.

  • 52% modal 48% cotton
  • Machine washable
  • Relaxed fit
  • Length finishes just above knee
  • Short sleeves
  • Soft drapey jersey with stretch

Ivory/Strawberry Split Imogen Jersey Dress

£45.00

( review)

What's red, sweet and ready to jump some waves? Your little one in this bright strawberry swimsuit, of course. Baby will love the ruffle collar and you'll love the elasticated, easy-change fit and that it's machine washable.

  • 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Novelty Summer Swimsuit

£16.00

( review)

This stripy rash vest set is just the thing for mini sailors making a splash at the pool or the seaside. Choose between the embroidered strawberries and the delicate broderie trim and fluoro stitching design. Either way, it's finished with frills for extra fun and has UPF 40+ sun protection to keep…

  • Main 55% polyester 40% polyamide 5% elastane
  • Lining 100% polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Rash Vest Set

£28.00

( review)

…a celebration thanks to the appliqué on this 100% cotton T-shirt. The playful stripy design is finished with a fluttery chick, juicy cherries or strawberries with shiny threads. There are frill sleeves, shoulder poppers for easy changing, and best of all – it even goes in the washing machine.

  • A-line shape
  • Garment washed for softness
  • Popper fastening at back neck
  • Flutter logo
  • 100% cotton

Summer Appliqué T-shirt

£14.00

( review)

This stripy rash vest set is just the thing for mini sailors making a splash at the pool or the seaside. Choose between the embroidered strawberries and the delicate broderie trim and fluoro stitching design. Either way, it's finished with frills for extra fun and has UPF 40+ sun protection to keep…

  • Main 55% polyester 40% polyamide 5% elastane
  • Lining 100% polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Rash Vest Set

£26.00

( review)

…a celebration thanks to the appliqué on this 100% cotton T-shirt. The playful stripy design is finished with a fluttery chick, juicy cherries or strawberries with shiny threads. There are frill sleeves, shoulder poppers for easy changing, and best of all – it even goes in the washing machine.

  • A-line shape
  • Garment washed for softness
  • Popper fastening at back neck
  • Flutter logo
  • 100% cotton

Summer Appliqué T-shirt

£16.00

( review)

…(finally) time for a summer playdate at the park, turn to this nostalgic romper. It’s elasticated around the legs and has adjustable straps to grow as your little one does. A sweet floral pattern is topped off by ruffles on the sleeves. You bring the picnic blanket, we’ll bring the strawberries.

  • Garment washed for softness
  • Popper opening at crotch
  • Adjustable straps to fit your child as they grow
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Frilly Bubble Romper

£22.00

( review)

Keep little ones comfy in our SUPIMA® cotton bodies. These feature embroidered strawberries, ivory broderie or daisies on the collar and a picot trim around the sleeves, which are just the thing for layering underneath one of our pinnies. Poppers on the gusset and back make for quick changes on busy…

  • Garment washed for softness
  • Popper opening at crotch
  • Popper fastening at back neck
  • Body is made from SUPIMA® cotton, premium cotton that is extra soft and long lasting
  • 100% cotton
  • Machine washable

Supersoft Collared Body

£14.00

( review)
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