Strawberry

Psst – want to know a secret? This soft cotton jersey dress with a stripy top has a surprise hidden in its sparkly sequin appliqué: just stroke it for some colour-change magic. If that's not enough to inspire envy in the playground, there's ruffle detailing at the waist and the skirt has…

  • 100% cotton
  • Machine washable

Sequin Colour-change Dress

£32.00

3.8
(18 reviews)

Active explorers will be delighted with our practical style that has a secret pair of shorts underneath, perfect for days spent climbing trees or cartwheeling on the grass. Our cotton jersey skort has an elasticated waistband with a drawstring for an extra comfortable fit.

  • Elasticated waist with functional drawstring
  • Outer 100% cotton
  • Shorts 100% cotton
  • Waistband 75% cotton 23% polyester 2% elastodiene
  • Machine washable

Jersey Skort

£20.00

4.9
(21 reviews)

Bright patterns, soft towelling fabric and an easy-to-pull-on style: these shorts are perfect for wearing to the beach. There's even a pair of pockets on the back for keeping ice-cream money handy. They're made for seaside splashing (and waterfights at home).

  • Elasticated waist with functional drawstring
  • 82% cotton 18% elastane
  • Machine washable

Adventure Towelling Shorts

£18.00

4.8
(11 reviews)

Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers.

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Machine washable

Light Green/Ivory Strawberry Fun Detail Swimsuit

£18.00

3.7
(45 reviews)

This colourful swimming costume is raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've improved the fit since last year, and used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands…

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane, Body lining 100% polyester
  • Machine washable

Strawberry Split Pink Unicorns Cross-back Swimsuit

£14.00

3.6
(73 reviews)

Keep little ones cosy in our cotton-blend hooded jacket. This warm knit is just the thing for layering over T-shirts and leggings on chilly days. Large, wood-effect buttons make for easy dressing.

  • 60% cotton 30% polyamide 10% wool
  • Machine washable

Poppy Pink Strawberry Fun Knitted Jacket

£35.00

( review)

Your wardrobe will never be lacking with this playful jumper. The wool-and-cotton mix makes it soft and easy to wear, while the delicate frills on the sleeve and neckline amp up the feminine style.

  • 50% wool 50% cotton
  • Machine washable
  • Fitted shape
  • Length finishes at mid hip
  • Full length sleeves

Strawberry Milk Bernadette Jumper

£65.00 £52.00

4.6
(81 reviews)

…Check. Fun prints? Check. Handy pockets? Check. These chilled-out shorts should be top of the packing list. Choose between a range of scrumptious prints such as strawberry sorbet daisy and peppermint sunglasses. The elasticated drawcord waist is fully adjustable for post-ice-cream afternoon snoozes.

  • Elasticated waist with functional drawstring
  • 100% viscose
  • Machine washable

Strawberry Pink Daisies Pretty Woven Culottes

£28.00 £16.80

4.8
(6 reviews)

What's that little creature on the floor? No it's not a mouse, it's the novelty animal face with 3D ears on our floral print sandals. The padded footbed on this leather design will keep tiny toes comfortable all day long. Time to scurry away to the climbing frame, garden playdate or beyond.

  • Padded leather insock
  • Adjustable touch and close fastening
  • Leather upper
  • Man-made sole
  • Synthetic lining

Strawberry Split Pink Leather Padded Sandals

£35.00 £24.50

5
(12 reviews)

This colourful swimming costume is raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've improved the fit since last year, and used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands…

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane, Body lining 100% polyester
  • Machine washable

Ivory Strawberry Stripe Cross-back Swimsuit

£16.00 £11.20

3.6
(73 reviews)

Whether you're skipping ropes, riding bikes or just meeting friends in your favourite café, these cropped leggings will keep you feeling perfectly comfortable. The lightweight stretch cotton makes a perfect partner for a skirt – or just slip on a tunic top and you're ready to go.

  • 92% cotton 8% elastane
  • Machine washable

Strawberry Split Pink Unicorns Cropped Leggings

£14.00 £9.80

4.8
(23 reviews)

Practising acrobatic moves? This playsuit is raring to come along. The frilly straps are perfectly pretty, but with an elasticated drawstring waist and culotte shorts, this playsuit is practical enough for handstands and cartwheels. It even has pockets for stashing afternoon snacks. Choose from pink…

  • Elasticated waist with functional drawcord
  • Smocked elasticated back bodice
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Strawberry Vintage Daisy Pretty Culotte Playsuit

£26.00 £15.60

5
(1 review)

If you win hide and seek wearing this bold T-shirt, you must be a world champion. The big, colourful prints and stripy sleeves stand out even in the best hiding places. You might lose the element of surprise, but your friends will always be able to find you in the playground.

  • 100% cotton
  • Machine washable

Ecru Sweet Strawberries Colourful Hotchpotch T-shirt

£16.00 £11.20

3.7
(7 reviews)

Strawberries, ducks, flamingos or whales? Bet you can't choose which of our appliqué sets to dress baby in today. Choose from cotton-rich designs in paintbox colours – both the dress and contrast print leggings are as bright and fun as your little one. Pair with big imaginations for days spent…

  • Garment washed for softness
  • Appliqué logo
  • Popper fastening at the back
  • Top 100% cotton
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Ivory/Lake Blue Strawberries Appliqué Jersey Dress Set

£28.00 £16.80

2.7
(18 reviews)

This 100% cotton T-shirt does all the talking (thanks to a very magical unicorn) and it’s all about the appliqué. With a shimmer of sequins and a glint of gold lurex, this unicorn is ready to gallop off at any moment. Partner with a pair of jeans for a quick getaway and don’t get left behind.

  • Sequin and appliqué logo
  • 100% cotton
  • Machine washable

Strawberry Split Unicorn Unicorn Sequin T-shirt

£22.00 £11.00

4.7
(3 reviews)

What do sweet strawberries and friendly dinosaurs have in common? They can both be found full of flutter and appliqué details on our twirl-worthy skirt. It has a stretchy waistband with a functional drawcord, plus handy pockets for storing all those super-important afternoon snacks. The full…

  • Elasticated waist with functional drawstring
  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Cypher Purple Strawberries Novelty Pocket Skirt

£30.00 £15.00

5
(6 reviews)

…dress and matching knickers will keep baby cool on hot days. The dress is fully lined for gentleness and features fun fluttery details. When it's time for a change, simply pop open the buttons on the back. Little chick and strawberry appliqués are perfect for summer afternoons in the garden.

  • Full skirt
  • Length finishes above knee
  • Comes with matching pants
  • Garment washed for softness
  • This garment features hand smocking, making each garment unique
  • Appliqué logo
  • Centre back button opening
  • 100% cotton
  • Machine washable

Appliqué Smock Dress

£30.00 £15.00

3.7
(3 reviews)

Make every day magical with the pretty unicorns prancing around this cotton playsuit. Made from supersoft jersey, our enchanting design has an elasticated waist with a drawstring and buttons on the shoulder for easy dressing. Handy pockets on the front are ideal for your favourite fantastical…

  • Elasticated waistband with functional drawcord
  • 100% cotton
  • Machine washable

Strawberry Split Pink Unicorns Colourful Jersey Playsuit

£20.00 £12.00

5
(4 reviews)

Psst – want to know a secret? This soft cotton jersey dress with a stripy top has a surprise hidden in its sparkly sequin appliqué: just stroke it for some colour-change magic. If that's not enough to inspire envy in the playground, there's ruffle detailing at the waist and the skirt has…

  • 100% cotton
  • Machine washable

Strawberry Split Pink Dinosaur Sequin Colour-change Dress

£32.00 £25.60

3.8
(18 reviews)

Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers.

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Machine washable

Fun Detail Swimsuit

£20.00 £12.00

3.7
(45 reviews)

Smart occasions aren't a bore any more with our swishy top. Float around the room with three layers of pretty ruffles, while the dainty broderie panel adds delicate detail. With a favourite pair of trousers, this top belongs firmly at the grown-ups table.

  • 100% cotton
  • Machine washable

Strawberry Split Pink Pretty Ruffle Top

£18.00 £9.00

4
(1 review)

Everyone needs an easy-to-slip-on tunic. Pull this one on over your bikini for a trip to the beach, or over skinny jeans for relaxed weekend lunch dates. It's got pockets (always handy) and the ties are removable if you prefer an even more laid-back fit.

  • 50% cotton 50% modal
  • Machine washable
  • Relaxed fit
  • Length finishes at mid thigh
  • Two front pockets
  • Soft cotton jersey
  • Belt with retractable belt loops

Strawberry Sundae Adriana Tunic

£45.00 £22.50

4
(29 reviews)

…is super-easy thanks to the envelope neck opening. Each option has colourful animal appliqués that baby will love to look at – one is ivory with a sweet mouse eating strawberries, while the other is sky blue and has colourful turtles on it. Both have flutter details for an extra touch of fun.

  • Standard fit
  • Garment washed for softness
  • Appliqué logo
  • Pretty flutter detail
  • Envelope neck for easy dressing
  • 100% cotton
  • Machine washable

Big Appliqué T-shirt

£16.00 £12.80

5
(1 review)

Handstands, cartwheels, climbing trees... just a few of the things adventurers can do in this skirt with secret shorts underneath. Our soft cotton jersey design has an elasticated waistband with a drawstring for an adjustable fit, and two patch pockets to stash goodies away for later.

  • Elasticated waist with functional drawstring
  • 100% cotton
  • Machine washable

Strawberry Split Pink Spots Spotty Jersey Skort

£22.00 £13.20

5
(9 reviews)

They’re the strawberries and cream of Summer shorts. Where would we be without the Chino? We think we’ve found the golden ratio of cotton-to-elastane (so they fit JUST how you want them to). Now in an endless array of sorbet shades.

  • STP: 97% cotton 3% elastane
  • Other colours: 98% cotton 2% elastane
  • Machine washable
  • Fitted through waist and hip with a straight leg
  • Sits below natural waist
  • Front and back pockets
  • Cotton stretch fabric
  • Button fastening at centre front waist with zipped fly
  • Inside leg available in 4"/10cm, 6"/15cm or 9"/23cm

Chino Shorts

£42.50 £21.25

4.7
(271 reviews)

…dress and matching knickers will keep baby cool on hot days. The dress is fully lined for gentleness and features fun fluttery details. When it's time for a change, simply pop open the buttons on the back. Little chick and strawberry appliqués are perfect for summer afternoons in the garden.

  • Full skirt
  • Length finishes above knee
  • Comes with matching pants
  • Garment washed for softness
  • This garment features hand smocking, making each garment unique
  • Appliqué logo
  • Centre back button opening
  • 100% cotton
  • Machine washable

Appliqué Smock Dress

£28.00 £14.00

3.7
(3 reviews)

Meet The Linen Shirt: your relaxed wardrobe staple in a lightweight linen for a breezy fit. Washed for extra softness, it features double patch pockets, a dipped back hem AND for the first time... a gold-foil printed option. Choose between a regular or longer length and then tuck into chinos for a…

  • 100% linen
  • Machine washable
  • Relaxed fit
  • Length finishes at top thigh
  • Front pockets
  • Full length sleeves with functional cuffs
  • Unlined
  • Functional front placket

Strawberry Sundae The Linen Shirt

£55.00 £33.00

4.6
(130 reviews)

That’s a wrap! When it’s time to (finally) come out of the water, get cosy in our beach dress. The soft towelling material is just as comfortable as your favourite dressing gown, and the hood is perfect for drying sea salt curls.

  • Body 84% cotton 16% polyester
  • Hood lining 100% cotton
  • Machine washable

Strawberry Split Pink/Ivory Towelling Beach Dress

£28.00 £19.60

4.7
(9 reviews)

Ever seen a sparkly dinosaur? You have now. The sequin-osaurus plays a starring role on one of our super shiny tops, but if Jurassic sparkle's not your thing, fly off with the shimmering hummingbird design. Beneath all this excitement lies a classic crew neck tee in supersoft cotton, perfect for…

  • Sequin and appliqué logo
  • 100% cotton
  • Machine washable

Strawberry Split Pink T-Rex Sequin Appliqué T-shirt

£22.00 £8.80

5
(5 reviews)

Two hats in one? Yes, please. Mix it up with a simple flip in our soft and colourful design. With an eye-catching print on one side and bright stripes on the other, it’s perfect for young explorers who can't always make up their mind (we can relate).

  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Strawberry Split Pink Floral Jersey Reversible Hat

£16.00 £12.80

5
(1 review)

Essential ingredients for a seaside adventure: bucket and spade, treasure map, and our rainbow-bright shorts. In sturdy cotton, they have a stretchy waistband for maximum comfort, minimum faff. The fun frill hem will make them a firm favourite among little shoreline explorers, while the roomy…

  • Fully elasticated waist
  • Garment dyed for a vintage look (see aftercare guidelines page)
  • 100% cotton
  • Machine washable

Strawberry Split Pink Frill Detail Shorts

£20.00 £14.00

2.3
(3 reviews)

Sprout the appliqué dog has his suitcase packed – have you? With sweet trims and dashing stripes, cuffed leg holes and an elasticated waist, these cotton play sets are perfect for warm-weather adventures. Best of all, the poppers make changing a breeze. Choose from Sprout the appliqué dog with…

  • Garment washed for softness
  • Appliqué logo
  • Popper fastening at the back
  • Top 100% cotton
  • Bottoms 100% cotton
  • Machine washable

Strawberry Sorbet Pink/Ivory Sunny Days Jersey Play Set

£26.00 £13.00

( review)

…set is the perfect match for special occasions. We included some pretty nifty features – buttons and poppers make for easy changing and you can simply adjust the straps as baby grows. The only thing that’s missing from this party is some delicious sun-ripened strawberries (can we have one?).

  • Adjustable straps to fit your child as they grow
  • Popper opening at crotch
  • Popper fastening at the back
  • Front pocket
  • Body 100% cotton
  • Bottoms 100% cotton
  • Machine washable

Dungaree Set

£28.00 £19.60

4.6
(5 reviews)

…set is the perfect match for special occasions. We included some pretty nifty features – buttons and poppers make for easy changing and you can simply adjust the straps as baby grows. The only thing that’s missing from this party is some delicious sun-ripened strawberries (can we have one?).

  • Adjustable straps to fit your child as they grow
  • Popper opening at crotch
  • Popper fastening at the back
  • Front pocket
  • Body 100% cotton
  • Bottoms 100% cotton
  • Machine washable

Dungaree Set

£28.00 £19.60

4.6
(5 reviews)

…is super-easy thanks to the envelope neck opening. Each option has colourful animal appliqués that baby will love to look at – one is ivory with a sweet mouse eating strawberries, while the other is sky blue and has colourful turtles on it. Both have flutter details for an extra touch of fun.

  • Standard fit
  • Garment washed for softness
  • Appliqué logo
  • Pretty flutter detail
  • Envelope neck for easy dressing
  • 100% cotton
  • Machine washable

Big Appliqué T-shirt

£16.00 £12.80

5
(1 review)

Strawberries, ducks, flamingos or whales? Bet you can't choose which of our appliqué sets to dress baby in today. Choose from cotton-rich designs in paintbox colours – both the dress and contrast print leggings are as bright and fun as your little one. Pair with big imaginations for days spent…

  • Garment washed for softness
  • Appliqué logo
  • Popper fastening at the back
  • Top 100% cotton
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Appliqué Jersey Dress Set

£28.00 £19.60

2.7
(18 reviews)
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