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Strawberry

We used every crayon in the box to design these graphic, colourful prints (so this dress may not be ideal for playing hide-and-seek). The T-shirt style is made from 100% cotton and has a playful swing skirt with a wide block panel hem. Now, has anyone got some colouring pencils we could borrow?

  • 100% cotton
  • Machine washable

Ecru Sweet Strawberries Jersey Printed Dress

£20.00

4.5
(16 reviews)

Adventuring on the high seas? Be sure to pack this swishy dress with its nautical stripy top and bold printed skirt. Whether you choose underwater creatures, fluttery butterflies or another characterful print, the jersey cotton is perfect for climbing the rigging. There's a frill at the waist,…

  • 100% cotton
  • Machine washable

Ecru Sweet Strawberries Bright Hotchpotch Jersey Dress

£24.00

5
(13 reviews)

This fruity flutter appliqué design is just right for summer fun, with bold stripes and sparkly sequins to make the most of the sunshine. Breathable cotton makes playtime comfortable, and the tie straps aren't just pretty – they're secure enough to withstand even the most active holiday…

  • 100% cotton
  • Machine washable

Ivory/Strawberry Split Pink Sequin Jersey Sundress

£30.00

3
(5 reviews)

…the biggest, juiciest strawberries for this bold striped dress. Made from a soft knit, our strap style is lightweight and breathable – perfect for lunch in the sun with the grown-ups. We’ve also added little 3D bobble seeds, making it look good enough to eat (without strawberry stains, thankfully).

  • 40% cotton 60% viscose
  • Machine washable

Skipper Blue/Ecru Strawberries Happy Days Knitted Dress

£40.00

5
(2 reviews)

Psst – want to know a secret? This soft cotton jersey dress with a stripy top has a surprise hidden in its sparkly sequin appliqué: just stroke it for some colour-change magic. If that's not enough to inspire envy in the playground, there's ruffle detailing at the waist and the skirt has…

  • 100% cotton
  • Machine washable

Strawberry Split Pink Dinosaur Sequin Colour-change Dress

£32.00

3.8
(16 reviews)

Active explorers will be delighted with our practical style that has a secret pair of shorts underneath, perfect for days spent climbing trees or cartwheeling on the grass. Our cotton jersey skort has an elasticated waistband with a drawstring for an extra comfortable fit.

  • Elasticated waist with functional drawstring
  • Outer 100% cotton
  • Shorts 100% cotton
  • Waistband 75% cotton 23% polyester 2% elastodiene
  • Machine washable

Ecru Sweet Strawberries Jersey Skort

£22.00

4.9
(16 reviews)

Whether you're skipping ropes, riding bikes or just meeting friends in your favourite café, these cropped leggings will keep you feeling perfectly comfortable. The lightweight stretch cotton makes a perfect partner for a skirt – or just slip on a tunic top and you're ready to go.

  • 92% cotton 8% elastane
  • Machine washable

Strawberry Sorbet Pink Daisy Cropped Leggings

£14.00

4.8
(20 reviews)

What do sweet strawberries and friendly dinosaurs have in common? They can both be found full of flutter and appliqué details on our twirl-worthy skirt. It has a stretchy waistband with a functional drawcord, plus handy pockets for storing all those super-important afternoon snacks. The full…

  • Elasticated waist with functional drawstring
  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Cypher Purple Strawberries Novelty Pocket Skirt

£26.00

5
(6 reviews)

Bright patterns, soft towelling fabric and an easy-to-pull-on style: these shorts are perfect for wearing to the beach. There's even a pair of pockets on the back for keeping ice-cream money handy. They're made for seaside splashing (and waterfights at home).

  • Elasticated waist with functional drawstring
  • 82% cotton 18% elastane
  • Machine washable

Ivory Sweet Strawberries Adventure Towelling Shorts

£16.00

4.8
(9 reviews)

Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers.

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Machine washable

Light Green/Ivory Strawberry Fun Detail Swimsuit

£18.00

3.7
(44 reviews)

This colourful swimming costume is raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've improved the fit since last year, and used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands…

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane, Body lining 100% polyester
  • Machine washable

Ivory Strawberry Stripe Cross-back Swimsuit

£16.00

3.6
(70 reviews)

Bright prints? Check. Lace and ruffles? Check. Pretty scalloped cap sleeves? Check. These colourful pyjamas are sure to win top prize at this weekend's sleepover. Relaxed-fit shorts and a handy button-down top make for fuss-free bedtime transitions. The dreamily-soft cotton fit might make staying…

  • 100% cotton
  • Machine washable
  • Keep away from fire

Ivory Strawberry Spot Ruffle Pyjama Set

£20.00

Our 100% cotton short johns are a clever nightwear choice. The soft and stretchy ribbed jersey is guaranteed to keep you cosy, while cap sleeves and short length prevent overheating when the temperatures rise. For bonus comfort points, we’ve also given them a fully elasticated waist. Hooray!

  • BLU: Spot 100% cotton, Stripe fluro 69% cotton 31% polyester
  • Stretchy jersey rib
  • Soft against skin
  • Brushed inside for cosiness
  • Rib cuffs for a snuggly fit
  • Fully elasticated waist for stretch and comfort
  • Easy care, machine wash and tumble dryable
  • Other colours: 100% cotton
  • Machine washable
  • Snug fit, close fitting garments are less likely to catch fire so this style is designed to fit snugly, not flame resistant
  • KEEP AWAY FROM FIRE

Ivory Sweet Strawberry/Blue Twin Pack Short John Pyjamas

£32.00

Strawberries, ducks, flamingos or whales? Bet you can't choose which of our appliqué sets to dress baby in today. Choose from cotton-rich designs in paintbox colours – both the dress and contrast print leggings are as bright and fun as your little one. Pair with big imaginations for days spent…

  • Garment washed for softness
  • Appliqué logo
  • Popper fastening at the back
  • Top 100% cotton
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Ivory/Lake Blue Strawberries Appliqué Jersey Dress Set

£28.00

2.8
(17 reviews)

…little one to this twin pack of supersoft and cosy rompers. One is stripy while the other features a fruity all-over print that's sure to raise more than a few smiles. With convenient poppers for those all-important lightning changes, you’ll feel like the cat that got the (strawberries and) cream.

  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • Popper opening at crotch
  • 100% cotton
  • Machine washable

Twin Pack Strawberry Rompers

£28.00

…dress and matching knickers will keep baby cool on hot days. The dress is fully lined for gentleness and features fun fluttery details. When it's time for a change, simply pop open the buttons on the back. Little chick and strawberry appliqués are perfect for summer afternoons in the garden.

  • Full skirt
  • Length finishes above knee
  • Comes with matching pants
  • Garment washed for softness
  • This garment features hand smocking, making each garment unique
  • Appliqué logo
  • Centre back button opening
  • 100% cotton
  • Machine washable

Appliqué Smock Dress

£28.00

5
(2 reviews)

Our knee-patch leggings are built for serious crawling practice. A drawstring waistband gives them a snug fit, and the sueded finish makes the jersey fabric even cosier. You can admire the sweet appliqués on the knees when it's time for a cuddle break.

  • Garment washed for softness
  • Fully functional drawstring adjusts to your child's waist
  • 95% cotton 5% elastane
  • Machine washable

Ivory/Lake Blue Strawberries Fun Knee Leggings

£18.00 £9.00

Little accident? In a rush? Introducing your new busy morning best friend. This simple and supersoft body is easy to dress baby in, featuring an envelope neckline and handy poppers on the gusset for speedy changing. Simply mix and match with our range and little ones are all set.

  • Short sleeves
  • Ribbed fabric for extra stretch
  • Garment washed for softness
  • Envelope neck for easy dressing
  • Pretty picot trim
  • Popper opening at crotch
  • 100% cotton
  • Machine washable

Sweet Pointelle Body

£12.00

There’s no need to hide under a palm tree with our sweet surf hat. It’s crafted from comfortable fabric with UPF 50, and that’s not all – we’ve added a longer part at the back to protect delicate necks. Combine with our matching rash vest and pants set for head-to-toe protection.

  • Fabric provides sun protection UPF 50+
  • Provides sun protection
  • 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Ivory Sweet Strawberries Pretty Swim Hat

£10.00

5
(2 reviews)

You can’t wrap them in cotton wool, but this rash vest and pants set is the next best thing. It’s designed to keep delicate skin safe, so we cut the soft and stretchy fabric to include long sleeves and a high neck. All-over prints are a sweet bonus.

  • Fabric provides sun protection UPF 50+
  • Main 80% polyamide 20% elastane
  • Pant lining 100% polyester
  • Machine washable

Candy Blue/Ivory Strawberry Rash Vest & Pants Set

£26.00

3.7
(6 reviews)

Two hats in one? Yes, please. Mix it up with a simple flip in our soft and colourful design. With an eye-catching print on one side and bright stripes on the other, it’s perfect for young explorers who can't always make up their mind (we can relate).

  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Strawberry Split Pink Floral Jersey Reversible Hat

£16.00

5
(1 review)

If you win hide and seek wearing this bold T-shirt, you must be a world champion. The big, colourful prints and stripy sleeves stand out even in the best hiding places. You might lose the element of surprise, but your friends will always be able to find you in the playground.

  • 100% cotton
  • Machine washable

Ecru Sweet Strawberries Colourful Hotchpotch T-shirt

£16.00

3.7
(7 reviews)

When the sun takes his hat off, adventures can carry on – just slip on this light but cosy towelling hoodie with appliqué detailing. Kangaroo pockets will keep little hands cosy too (and sweeties safe).

  • Appliqué logo
  • Main 82% cotton 18% polyester
  • Hood lining 100% cotton
  • Machine washable

Ivory/Strawberry Split Pink Towelling Zip-up Hoodie

£28.00 £19.60

5
(7 reviews)

Who needs to be the hide-and-seek champion anyway? With bold stripes, playful spots and cheeky prints, this colourful T-shirt is all about standing out in the playground. Crafted in jersey cotton with cheerful animal friends, summer ice lollies, loveable hearts or neon fruit designs, it's guaranteed…

  • Printed logo
  • Main 100% cotton
  • GRN, BLU and BBL: neck rib 100% polyester
  • Machine washable

Ivory/Green Strawberry Bright Print T-shirt

£14.00

4.7
(7 reviews)

…is super-easy thanks to the envelope neck opening. Each option has colourful animal appliqués that baby will love to look at – one is ivory with a sweet mouse eating strawberries, while the other is sky blue and has colourful turtles on it. Both have flutter details for an extra touch of fun.

  • Standard fit
  • Garment washed for softness
  • Appliqué logo
  • Pretty flutter detail
  • Envelope neck for easy dressing
  • 100% cotton
  • Machine washable

Big Appliqué T-shirt

£16.00

5
(1 review)

Our soft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front, it's a doddle to put on and will get your baby feeling nice and cosy in no time.

  • STR option only: Poppers are removed from the side seams because of the appliqué technique
  • Main 82% cotton 18% polyester
  • Hood lining 100% cotton
  • Machine washable

Ivory Strawberry Spots Novelty Towelling Throw-on

£24.00

5
(1 review)

Strawberries, ducks, flamingos or whales? Bet you can't choose which of our appliqué sets to dress baby in today. Choose from cotton-rich designs in paintbox colours – both the dress and contrast print leggings are as bright and fun as your little one. Pair with big imaginations for days spent…

  • Garment washed for softness
  • Appliqué logo
  • Popper fastening at the back
  • Top 100% cotton
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Appliqué Jersey Dress Set

£28.00

2.8
(17 reviews)

This 100% cotton T-shirt does all the talking (thanks to a very magical unicorn) and it’s all about the appliqué. With a shimmer of sequins and a glint of gold lurex, this unicorn is ready to gallop off at any moment. Partner with a pair of jeans for a quick getaway and don’t get left behind.

  • Sequin and appliqué logo
  • 100% cotton
  • Machine washable

Strawberry Split Unicorn Unicorn Sequin T-shirt

£20.00

4.7
(3 reviews)

Practising acrobatic moves? This playsuit is raring to come along. The frilly straps are perfectly pretty, but with an elasticated drawstring waist and culotte shorts, this playsuit is practical enough for handstands and cartwheels. It even has pockets for stashing afternoon snacks. Choose from pink…

  • Elasticated waist with functional drawcord
  • Smocked elasticated back bodice
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Strawberry Vintage Daisy Pretty Culotte Playsuit

£26.00

5
(1 review)

These cotton leggings are (almost) as playful as you are. A bit of stretch means they're perfect for cartwheels, while embroidered details add a bit of extra fun. Slip them on under your favourite dress for an everyday outfit with a cheeky twist.

  • 92% cotton 8% elastane
  • Machine washable

Strawberry Split Pink Stars Appliqué Leggings

£18.00

4.9
(15 reviews)

This supersoft T-shirt is everyone's favourite – and it’s easy to see why. It's made of a 100% cotton fabric (which is perfect for sunny adventures), while the pretty detailing means it can be worn even on smarter occasions.

  • 100% cotton
  • Machine washable

Strawberry Split Pink Short-sleeved Pointelle Top

£12.00

4.9
(9 reviews)

This supersoft twirly skirt is straight out of a story book, with colourful appliqué features. Fully lined and 100% cotton with a gathered waist, it's the perfect partner for epic playtime adventures.

  • Fully elasticated waist
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Strawberry Split Pink Horses Colourful Appliqué Skirt

£35.00

3.8
(4 reviews)

Ever seen a sparkly dinosaur? You have now. The sequin-osaurus plays a starring role on one of our super shiny tops, but if Jurassic sparkle's not your thing, fly off with the shimmering hummingbird design. Beneath all this excitement lies a classic crew neck tee in supersoft cotton, perfect for…

  • Sequin and appliqué logo
  • 100% cotton
  • Machine washable

Strawberry Split Pink T-Rex Sequin Appliqué T-shirt

£22.00

5
(5 reviews)

This pretty printed dress always wins at hide-and-seek, especially when it wanders off into a field of flowers. Sweet little touches like the collar and the ruffled edges on the sleeves make it just the thing to wear to birthday parties or to tea at grandma’s.

  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Strawberry Split Red Floral Printed Nostalgic Woven Dress

£35.00

4.7
(9 reviews)

The only downside to these sweatpants is that you might (occasionally) have to take them off. Their supersoft, super-stripy cotton towelling fabric makes them extra comfortable to wear. We’ve even added pockets, so you can store all of your most important treasures.

  • Elasticated waist with functional drawstring
  • Main 82% cotton 18% polyester
  • Waistband 77% cotton 21% polyester 2% elastane
  • Machine washable

Ivory/Strawberry Split Pink Towelling Sweatpants

£26.00

5
(2 reviews)

Chocolates, seashells, messages-for-bottles… they’re just a few of the (very important) things that can be kept handy in the pocket of this tee. The sparkly sequins brighten up our essential stripy design, which is breezily soft in pure cotton. Tuck it into twirly skirts or a pair of jeans when it's…

  • 100% cotton
  • Machine washable

Ivory/Strawberry Split Pink Sequin Pocket T-shirt

£22.00

…(finally) time for a summer play date at the park, turn to this nostalgic romper. It’s elasticated around the legs and has adjustable straps to grow as your little one does. A floral fruits pattern is topped off by ruffles on the sleeves. You bring the picnic blanket, we’ll bring the strawberries.

  • Adjustable straps to fit your child as they grow
  • Elasticated hem for added fullness and stretch
  • Popper opening at crotch
  • 100% cotton
  • Machine washable

Frilly Bubble Romper

£22.00

4.8
(5 reviews)

…is super-easy thanks to the envelope neck opening. Each option has colourful animal appliqués that baby will love to look at – one is ivory with a sweet mouse eating strawberries, while the other is sky blue and has colourful turtles on it. Both have flutter details for an extra touch of fun.

  • Standard fit
  • Garment washed for softness
  • Appliqué logo
  • Pretty flutter detail
  • Envelope neck for easy dressing
  • 100% cotton
  • Machine washable

Big Appliqué T-shirt

£16.00

5
(1 review)

Your new go-to sandals come in a choice of easy-to-wear shades, and we’ve designed them to fit pretty much any shape of feet. Two front straps and one across the back will keep you secure all day, so you can proceed with absolute confidence.

  • TAN: upper animal print hair on cowhide
  • STP: upper mirror foil coated leather and textile
  • Other colours: upper hair on cowhide
  • Lining leather
  • Sole man-made
  • Due to the individual print pattern of the hair on hide, the colour can vary slightly between pairs
  • Buckle fastening
  • Patent leather binding

Strawberry Sundae Louisa Sandal

£70.00 £35.00

3.8
(12 reviews)

Everyone needs an easy-to-slip-on tunic. Pull this one on over your bikini for a trip to the beach, or over skinny jeans for relaxed weekend lunch dates. It's got pockets (always handy) and the ties are removable if you prefer an even more laid-back fit.

  • 50% cotton 50% modal
  • Machine washable
  • Relaxed fit
  • Length finishes at mid thigh
  • Two front pockets
  • Soft cotton jersey
  • Belt with retractable belt loops

Strawberry Sundae Adriana Tunic

£45.00 £22.50

4.1
(27 reviews)

Our reversible sweatshirt shows off two fun options: choose between brightly coloured prints or a furry teddy finish. Soft fleecy lining and a zipped funnel neck keep adventure-seekers as cosy as a hibernating bear on frosty days. Warm up chilly fingers in the kangaroo pocket.

  • Fully reversible
  • Outer 100% cotton
  • Reverse 100% polyester
  • Machine washable

Strawberry Split Pink Floral Reversible Teddy Sweatshirt

£40.00 £20.00

4.8
(6 reviews)

These cropped jeans are cut to show off your strappy sandals at their best. Perfect for between seasons, this straight leg design features our new, shape-holding denim in bright, pop colours.

  • 99% cotton 1% elastane
  • Machine washable
  • Fitted through waist, hip and thigh with a straight leg
  • Sits below natural waist
  • Ankle length
  • Five pocket jeans styling
  • Belt loops
  • Single stud button fastening at centre front waist with zip fly
  • Petite 25"/64cm Regular 27"/69cm Long 29"/74cm

Strawberry Sundae Cambridge Ankle Skimmer Jeans

£50.00 £20.00

4.3
(119 reviews)
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