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Shell

This supersoft hat and mittens set is a sweet way to keep baby warm when it's nippy outside. It features fun stripes, a crocheted turtle design and a fun pompom trim. The fleece lining and soft mohair-rich knit make it extra cosy for little ones.

  • Shell 100% acrylic excluding trim, Lining 100% polyester
  • Machine washable

Crochet Hat & Mittens Set

£24.00

This colourful swimming costume is raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've improved the fit since last year, and used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands…

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane, Body lining 100% polyester
  • Machine washable

Cross-back Swimsuit

£16.00

3.6
(73 reviews)

Snuggle baby up in cosy softness with our wraparound body. It's made from 100% organically grown cotton, and it's just the thing for layering under leggings on chillier days. Poppers at the gusset and side make changing a breeze (thank goodness), while a hidden popper keeps everything secure.

  • Full length sleeves
  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Functional wrap with easy snap opening
  • 100% cotton
  • Machine washable

Shell Pink Nursery Pretty Wrap Body

£14.00

Bunnies aren't just for Easter. Little ones will stay toasty from head to toe in this relaxed romper suit decorated with a cheeky rabbit appliqué. It's lined with a playful contrasting print. Our premium jersey is made from organically grown cotton that's kind to baby's delicate skin.

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Shoulder popper fastening
  • Popper opening at crotch
  • Anti-slip spots on soles of feet on sizes 9-12m and above
  • 100% cotton
  • Machine washable
  • Keep away from fire

Shell Pink/Ivory Bunny Bunny Appliqué Dungarees

£24.00

This sweet little romper is crafted from soft 100% organically grown cotton to feel lovely and smooth against baby's skin. The appliqué teddy has plenty of aww factor, and we've thrown on some poppers along the shoulders and inside legs to make emergency changes easier.

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Inside leg popper fastening
  • Double shoulder opening up to 3-6m, single shoulder opening 6-12m and above
  • 100% cotton
  • Machine washable

Shell Pink Spot Teddy Teddy Appliqué Romper

£22.00

This 100% organically grown cotton jersey sleepsuit will keep little bundles comfortable all night long. With full sleeves and built-in feet, it makes the perfect bedtime outfit. And the two smallest sizes come complete with scratch mitts to protect delicate skin.

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Easy snap opening
  • Integral scratch mitts up to 0-3m
  • Hidden contrast popper makes dressing simple
  • Anti-slip spots on soles of feet on sizes 9-12m and above
  • 100% cotton
  • Machine washable
  • Keep away from fire

Shell Pink Nursery Pretty Printed Sleepsuit

£20.00

This supersoft hat and mittens set is a sweet way to keep baby warm when it's nippy outside. It features fun stripes, a crocheted turtle design and a fun pompom trim. The fleece lining and soft mohair-rich knit make it extra cosy for little ones.

  • Shell 100% acrylic excluding trim, Lining 100% polyester
  • Machine washable

Crochet Hat & Mittens Set

£24.00

This playful set of mittens and hat with a bobble and crochet animal details is sure to bring some cheer. Fleece-lined with earflaps to lock in warmth, they're also a breeze to clean – just pop in the washing machine.

  • Shell 100% acrylic excluding trim, Lining 100% polyester
  • Machine washable

Crochet Hat & Mittens Set

£24.00

This supersoft hat and mittens set is a sweet way to keep baby warm when it's nippy outside. It features fun stripes, a crocheted turtle design and a fun pompom trim. The fleece lining and soft mohair-rich knit make it extra cosy for little ones.

  • Shell 100% acrylic excluding trim, Lining 100% polyester
  • Machine washable

Crochet Hat & Mittens Set

£24.00

This playful set of mittens and hat with a bobble and crochet animal details is sure to bring some cheer. Fleece-lined with earflaps to lock in warmth, they're also a breeze to clean – just pop in the washing machine.

  • Shell 100% acrylic excluding trim, Lining 100% polyester
  • Machine washable

Crochet Hat & Mittens Set

£24.00

When action calls, grab our star-studded bomber jacket before flying out the door. This design has a quilted disco-themed print on the inside and loopback cotton shell on the outside to keep things oh-so toasty. Pops of colour on the cuffs, hem and collar take the style stakes sky high.

  • Sequin logo
  • Outer 100% cotton
  • Body lining 100% cotton
  • Sleeve lining 100% polyester
  • Rib 79% cotton 19% polycarbonate 2% elastane
  • Machine washable

Star Bomber Jacket

£51.00

Spend afternoons collecting shells on the beach or jumping through waves in our fun printed swimsuit. Budding swimmers will love our easy-to-wear style – it's sure to stand out in colours as bright as the sun. The contrasting cross-back straps will keep it secure and comfortable no matter the…

  • Fabric provides sun protection UPF 50+
  • Styling includes adjustible straps
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Machine washable

Colourful Printed Swimsuit

£22.00

4.3
(4 reviews)

Catch a wave (or five) in these bright surf shorts. With seaside-ready prints and colours, they're perfect for days on the sand – and the elasticated waistband means they're super comfortable, too. We’ve added a handy back pocket for shells, starfish and other beachy finds.

  • Fabric provides sun protection UPF 50+
  • Main 100% polyester
  • Lining 100% polyester
  • Machine washable

Surf Shorts

£20.00

5
(2 reviews)

With a flattering twist detail on the front and wonderfully supportive underwiring, this bikini top is a holiday no-brainer. Bra-sized moulded cups ensure a close fit for better shape and comfort, whether you're lounging on the beach or splashing in the pool.

  • Outer 80% polyamide 20% elastane, Lining 84% polyamide 16% elastane
  • Machine washable
  • Bra cup sized for a closer fit
  • Built in underwire and side boning for support
  • Moulded cups for a smooth shape
  • Adjustable straps
  • Fixed clasp back fastening

Blue Gem Shell Alacati Cup-Size Bikini Top

£35.00 £21.00

3.8
(16 reviews)

Go on, buy yourself flowers – in the form of this intricately embroidered jacket. It's been expertly constructed with concealed hook-and-eye fastenings and functional front pockets but it's the white-on-white tone and smart fitted cut that really makes this a future classic.

  • Shell 97% cotton 3% elastane, Body lining 100% cotton, Sleeve lining 96% polyester 4% elastane
  • Dry clean only
  • Fitted shape
  • Length finishes at top hip
  • Front pockets
  • Full length sleeves
  • Concealed hook and bar fastenings at centre front

Julianna Embroidered Jacket

£180.00 £144.00

5
(1 review)

This floaty top is ready for some serious sandcastle building. The relaxed fit and breezy composition leave plenty of room for playtime in the sun. And with a delicate lace trim or pom-braid fluoro highlights as well as pretty pin-tuck detail, it's smart enough for taking a break and enjoying an ice…

  • BLU: Fluoro trim
  • Back button placket opening
  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Woven Shell Top

£28.00 £14.00

5
(2 reviews)

This contemporary kaftan is so comfortable, it's worth planning a holiday just for an excuse to slip it on. The lightweight cotton is perfect for throwing on by the pool, while fluted bell sleeves and a deep notch neck add a modern touch.

  • 100% cotton
  • Machine washable
  • Semi-fitted shape
  • Length finishes at low thigh
  • Full length sleeves
  • Unlined
  • Notch neck

Cerulean Blue Shell Jodie Kaftan

£55.00 £44.00

3.4
(9 reviews)

When the weather finally heats up (or it’s time to escape to sunnier climates), celebrate in style with this feminine swimsuit. The straps can be worn four ways, and we designed the side panelling to be ultra-flattering. Lightly padded fixed cups and boning will give you support however you wear it.

  • Outer 80% polyamide 20% elastane, Body lining 84% polyamide 16% elastane, Gusset 100% polyester
  • Machine washable
  • Body sculpting support lining front and back
  • Slimming side panels and ruched waist detail
  • Lightly padded fixed cups for a smooth shape
  • Silicone tape at neckline and boning at side seams for additional support
  • Fully adjustable multiway straps: bandeau, halter, straight straps and cross back
  • Flattering twist front detail

Shell Geo Amalfi Bandeau Swimsuit

£65.00 £32.50

4.6
(20 reviews)

Pop this cotton slub dress in your suitcase for an outfit you can wear every day. The colourful print and contrasting pompom trim bring a little bit of fun to the comfortable, relaxed shape. Pull it on over your swimsuit on the beach or team with pumps and a denim jacket for sightseeing trips.

  • 100% cotton
  • Machine washable
  • Semi-fitted shape
  • Length finishes above knee
  • Textured slub jersey
  • Soft gathers at front

Cerulean Blue Shell Tarifa Jersey Dress

£50.00 £40.00

3.9
(17 reviews)

Why our swimwear is the best: brilliantly bold prints and mood-boosting colours designed to mix and match with the rest of the range. And that’s without mentioning the all-important F-word: FLATTERY. These bottoms have a classic knicker shape for a simple and comfortable fit. Which top will you…

  • Outer 80% polyamide 20% elastane, Lining 100% polyester
  • Machine washable
  • Medium coverage
  • Lined front and back

Shell Geo Mix & Match Bikini Bottoms

£25.00 £15.00

4.1
(14 reviews)

Perfect for sipping mojitos by the pool or taking a dip in the sea, these bikini bottoms have adjustable tie sides so you can find the perfect fit. Choose your favourite colour and match with the coordinating top – or be daring and mix them.

  • BLK and DGR: outer 80% polyamide 20% elastane, trim 82% polyester 18% elastane, lining 100% polyester
  • Other colours: outer 80% polyamide 20% elastane, lining 100% polyester
  • Machine washable
  • Light coverage
  • Lined front and back
  • Fully adjustable side ties

Shell Geo Contrast Tie Bikini Bottoms

£28.00 £16.80

2.3
(16 reviews)

Sweet picot trims and a playful appliqué bunny make this cosy striped romper a pretty special outfit. Crafted from 100% organically grown cotton without the use of nasty chemicals, it's gentle on the planet as well as on skin. Nickel-free poppers at the shoulder and legs make changing simple.

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Inside leg popper fastening
  • Hidden contrast popper makes dressing simple
  • Double shoulder opening up to 3-6m, single shoulder opening 6-12m and above
  • 100% cotton
  • Machine washable

Shell Pink/Ivory Bunny Farmyard Appliqué Romper

£22.00 £13.20

This multi-talented bikini top can be worn four ways: strappy, halterneck, cross back and strapless. Mix it up depending on your mood (and your tan lines). Lightly padded fixed cups and strategic boning offer support and ensure it stays up, even when you go strap-free.

  • Outer 80% polyamide 20% elastane, Lining 84% polyamide 16% elastane
  • Machine washable
  • Lightly padded fixed cups for a smooth shape
  • Silicone tape at neckline and boning at side seams for additional support
  • Fully adjustable multiway straps: bandeau, halter, straight straps and cross back
  • Fixed clasp back fastening
  • Flattering twist front detail

Blue Gem Shell Amalfi Bandeau Bikini Top

£30.00 £15.00

4.6
(11 reviews)

The beach just got even better. Pull this comfortable towelling hoodie on when you come running out of the sea for the ultimate cosy feeling. We've added colour pop zips and trims for fun, as well as a roomy kangaroo pocket for stashing goggles, shells and snacks.

  • 85% cotton 15% polyester
  • Machine washable

Towelling Zip-up Hoodie

£24.00 £12.00

5
(2 reviews)

…escapades needn't end at the beach. We've taken inspiration from our favourite holiday adventures and printed them onto this supersoft jersey dress. There's a patch pocket to store shells in and a fun pom-braid trim. The comfortable dropped waist allows plenty of movement while exploring rock pools.

  • 100% cotton
  • Machine washable

Drop-waist Jersey Dress

£26.00 £18.20

3.5
(2 reviews)

Spend afternoons collecting shells on the beach or jumping through waves in our fun printed swimsuit. Budding swimmers will love our easy-to-wear style – it's sure to stand out in colours as bright as the sun. The contrasting cross-back straps will keep it secure and comfortable no matter the…

  • Fabric provides sun protection UPF 50+
  • Styling includes adjustible straps
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Machine washable

Colourful Printed Swimsuit

£22.00 £17.60

4.3
(4 reviews)

This colourful swimming costume is raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've improved the fit since last year, and used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands…

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane, Body lining 100% polyester
  • Machine washable

Cross-back Swimsuit

£14.00 £11.20

3.6
(73 reviews)

These cotton shorts are super-easy to pull on, thanks to their elasticated waistband – ideal for a last-minute beachcombing session. Their back pocket is perfect for stashing shells, as well as any other coastal treasures you might stumble across.

  • Elasticated waist with a drawcord fastening
  • Side seam pockets
  • Back patch pocket
  • 100% cotton
  • Machine washable

Drawstring Shorts

£20.00 £16.00

4.3
(3 reviews)

Catch a wave (or five) in these bright surf shorts. With seaside-ready prints and colours, they're perfect for days on the sand – and the elasticated waistband means they're super comfortable, too. We’ve added a handy back pocket for shells, starfish and other beachy finds.

  • Fabric provides sun protection UPF 50+
  • Main 100% polyester
  • Lining 100% polyester
  • Machine washable

Surf Shorts

£18.00 £10.80

5
(2 reviews)

Nothing beats dungarees for active adventurers. The classic denim is perfect for playground fun while the easy strap and clip fastening means less time dressing, more time having fun. Team with our T-shirts or pointelle tops and pack the pockets with shells, conkers and other treasures.

  • 92% cotton 6% polyester 2% elastane
  • Machine washable

Long Dungarees

£46.00 £36.80

5
(1 review)

Our towelling dress is just the thing to keep the goose bumps at bay in between swimming sessions. With a floral lining and pompom trim, it’s as pretty as it is snug. There’s even a hood for extra toastiness and two pockets for stashing away beach shells.

  • Body 85% cotton 15% polyester, Hood lining 100% cotton
  • Machine washable

Stripy Towelling Dress

£28.00 £19.60

4.7
(3 reviews)
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