Shell

Nothing beats dungarees for active adventurers. The durable denim is perfect for playground fun while the easy strap and clip fastening means less time dressing, more time having fun. Team with our T-shirts or pointelle tops and pack the pockets with shells, conkers and other treasures.

  • MDN: 98% cotton 2% elastane
  • GRY: 86% cotton 12% polyester 2% elastane
  • Machine washable

Skinny Fit Denim Dungarees

£40.00 £20.00

( review)

Perfect for sipping mojitos by the pool or taking a dip in the sea, these bikini bottoms have adjustable tie sides so you can find the perfect fit. Choose your favourite colour and match with the coordinating top – or be daring and mix them.

  • BLK and DGR: outer 80% polyamide 20% elastane, trim 82% polyester 18% elastane, lining 100% polyester
  • Other colours: outer 80% polyamide 20% elastane, lining 100% polyester
  • Machine washable
  • Light coverage
  • Lined front and back
  • Fully adjustable side ties

Shell Geo Contrast Tie Bikini Bottoms

£28.00 £14.00

2.3
(16 reviews)

Why our swimwear is the best: brilliantly bold prints and mood-boosting colours designed to mix and match with the rest of the range. And that’s without mentioning the all-important F-word: FLATTERY. These bottoms have a classic knicker shape for a simple and comfortable fit. Which top will you…

  • Outer 80% polyamide 20% elastane, Lining 100% polyester
  • Machine washable
  • Medium coverage
  • Lined front and back

Shell Geo Mix & Match Bikini Bottoms

£25.00 £15.00

4.1
(14 reviews)

Snuggle baby up in cosy softness with our wraparound body. It's made from 100% organically grown cotton, and it's just the thing for layering under leggings on chillier days. Poppers at the gusset and side make changing a breeze (thank goodness), while a hidden popper keeps everything secure.

  • Full length sleeves
  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Functional wrap with easy snap opening
  • 100% cotton
  • Machine washable

Shell Pink Nursery Pretty Wrap Body

£14.00 £7.00

( review)

Bunnies aren't just for Easter. Little ones will stay toasty from head to toe in this relaxed romper suit decorated with a cheeky rabbit appliqué. It's lined with a playful contrasting print. Our premium jersey is made from organically grown cotton that's kind to baby's delicate skin.

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Shoulder popper fastening
  • Popper opening at crotch
  • Anti-slip spots on soles of feet on sizes 9-12m and above
  • 100% cotton
  • Machine washable
  • Keep away from fire

Shell Pink/Ivory Bunny Bunny Appliqué Dungarees

£24.00 £14.40

( review)

This sweet little romper is crafted from soft 100% organically grown cotton to feel lovely and smooth against baby's skin. The appliqué teddy has plenty of aww factor, and we've thrown on some poppers along the shoulders and inside legs to make emergency changes easier.

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Inside leg popper fastening
  • Double shoulder opening up to 3-6m, single shoulder opening 6-12m and above
  • 100% cotton
  • Machine washable

Shell Pink Spot Teddy Teddy Appliqué Romper

£22.00 £11.00

( review)

This 100% organically grown cotton jersey sleepsuit will keep little bundles comfortable all night long. With full sleeves and built-in feet, it makes the perfect bedtime outfit. And the two smallest sizes come complete with scratch mitts to protect delicate skin.

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Easy snap opening
  • Integral scratch mitts up to 0-3m
  • Start with the golden popper to make dressing simple
  • Anti-slip spots on soles of feet on sizes 9-12m and above
  • 100% cotton
  • Machine washable
  • Keep away from fire

Shell Pink Nursery Pretty Printed Sleepsuit

£20.00 £16.00

( review)

This playful set of mittens and hat with a bobble and crochet animal details is sure to bring some cheer. Fleece-lined with earflaps to lock in warmth, they're also a breeze to clean – just pop in the washing machine.

  • Shell 100% acrylic excluding trim, Lining 100% polyester
  • Machine washable

Crochet Hat & Mittens Set

£24.00 £12.00

( review)

Unlike the British weather (boo...), this jersey-lined anorak can be relied upon (yay!). The shower-proof outer shell and stripy super-cosy lining trap warmth in, while contrast ribbing at the cuffs and hem say a firm 'no thanks' to chills. Popper-fastened pockets at the front keep little hands…

  • Shower resistant
  • Outer 100% polyester
  • Body and hood lining 100% cotton
  • Sleeve lining 100% polyester
  • Filling 100% polyester
  • Rib 98% polyester 2% elastane
  • Machine washable

Jersey-lined Anorak

£35.00 £17.50

( review)

The trend for sporty, padded jackets shows no sign of slowing, so you’ll want to pay attention to this chic, cropped colour-block number. Its quilted panels are filled with a duck-down-and-feather mix, and we added a stand collar and ribbed cuffs to keep you all-day toasty. Complete with handy…

  • Shell 100% polyester
  • Lining 100% polyester
  • Filling 50% duck down 50% duck feather
  • Machine washable
  • Fitted shape
  • Cropped length
  • Front zipped pockets
  • Zip and popper opening

Arundel Puffer Jacket

£140.00 £70.00

( review)

It's the embroidery and blouson sleeves that take centre stage on this midi dress. But that's not to say it isn't practical as the pure cotton keeps you cool in the sun and a flattering waist panel creates an easy-to-style shape. Just pop it on, add mules and you're done.

  • Shell 100% cotton, Lining 100% cotton, Embroidery 100% polyester
  • Gentle machine wash
  • Flattering semi fitted shape through bust and waist with a full skirt
  • Length finishes at mid calf
  • Side pockets
  • Full length sleeves
  • Elasticated cuff detail
  • Full body lining
  • Concealed side zip

Flossie Embroidered Midi Dress

£110.00 £55.00

( review)

There's something undeniably romantic about bell sleeves and this drapey boho top comes with plenty of feel-good vibes. It has a flattering yoke front and a notch neckline with a pretty broderie and lace trim. The subtle gathers in the stretch fabric are your post-Sunday lunch best friend.

  • Shell 96% modal 4% elastane, Lace 100% polyester, Trim 100% cotton
  • Machine washable
  • Relaxed fit
  • Length finishes at top thigh
  • ¾ length sleeves gathered into cuff
  • Drapey jersey with stretch

Bea Jersey Top

£40.00 £16.00

( review)

Sporty, padded coats are a trend we can definitely get on board with, especially when it comes to this stylish piece featuring striped trims down the sleeves. It's crafted from quilted panels, which are filled with a duck-down-and-feather mix. The front is fastened with Boden-branded poppers, while…

  • Shell 100% polyester
  • Lining 100% polyester
  • Filling 50% duck down 50% duck feather
  • Machine washable
  • Straight shape
  • Length finishes below knee
  • Side pockets
  • Detachable faux fur trim
  • Fully lined
  • Zip and popper opening
  • Boden branded poppers
  • Grosgrain tape trims

Brecon Puffer Coat

£190.00 £133.00

( review)

Attention please: classic country style just got a serious upgrade. This snug 100% wool tweed gilet is quilted for extra warmth and has a funnel neck to make it even cosier. Contrast piping at the side seams, neck and armholes add a fun Boden twist, while patch pockets are great for mini essentials.…

  • MUL: shell 58% wool 39% polyester 3% acrylic
  • MUL: lining 100% polyester
  • MUL: filling 100% polyester
  • Dry clean only
  • Fitted shape
  • Length finishes at top hip
  • Two front pockets with popper fastening
  • Zip fastening at front

Dalham Gilet

£110.00 £77.00

( review)

This colourful swimming costume is raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've improved the fit since last year, and used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands…

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane, Body lining 100% polyester
  • Machine washable

Cross-back Swimsuit

£14.00

3.6
(73 reviews)

Get your little one feeling warm and cosy in our supersoft cotton-rich leggings. These seasonal essentials are finished with an elasticated waist and ribbed ankles to keep them in place, no matter how much wriggling and crawling baby gets up to.

  • GRY: main 78% cotton 21% polyamide 1% elastane
  • PNK: main 76% cotton 23% polyamide 1% elastane
  • Machine washable

Shell Pink Knitted Leggings

£10.00

( review)

Sunny days are calling. Run to meet them in this floaty top with flutter frill sleeves. It features floral broderie, because flowers go with everything, and is lined so it can be worn on cooler days. The patch pocket on the chest was made for scavenged treasures (or ice-cream money).

  • Main 100% cotton
  • Front lining 100% cotton
  • Machine washable

Shell Pink Pretty Broderie Top

£26.00

( review)

Have your little one looking as pretty as a picture with this woven gingham sun hat. The fluttery 3D daisy detailing brightens up even the sunniest of days and the wide brim will keep baby's face perfectly shaded. A handy touch-and-close fastening on the chin strap means this design will stay on…

  • Supersoft velcro
  • LIL: main 100% cotton, lining 100% cotton
  • PNK: 100% cotton
  • Machine washable

Shell Pink Pretty Woven Hat

£16.00

( review)

We found this cotton jersey dress in our cupboard of adorable things and couldn't resist sharing. Bright, intricate flowers are splashed across the front, joined by fun embroidered creatures. We've added a contrasting pom-braid trim to the ruffled hem, cap sleeves and neck and poppers at the back…

  • Garment washed for softness
  • Appliqué logo
  • Back popper placket opening
  • Pants on sizes up to and including 18-24m
  • 100% cotton
  • Machine washable

Shell Pink Elephants Jungle Embroidered Dress

£26.00

( review)

You can’t wrap them in cotton wool, but this rash vest and pants set is the next best thing. The UPF protective 50+ fabric is designed to keep delicate skin safe, so we cut the soft and stretchy fabric to include long sleeves and a high neck. All-over prints, appliqué cherries and a bunny with…

  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Shell Pink/Ivory Rash Vest and Pant Set

£28.00

( review)

This stripy rash vest set is just the thing for mini sailors making a splash at the pool or the seaside. Choose between the embroidered strawberries and the delicate broderie trim and fluoro stitching design. Either way, it's finished with frills for extra fun and has UPF 40+ sun protection to keep…

  • Main 55% polyester 40% polyamide 5% elastane
  • Lining 100% polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Ivory/Shell Pink Rash Vest Set

£26.00

( review)

Every day is a celebration thanks to the appliqué on this 100% cotton T-shirt. The playful stripy design is finished with a fluttery chick, juicy cherries or strawberries with shiny threads. There are frill sleeves, shoulder poppers for easy changing, and best of all – it even goes in the…

  • A-line shape
  • Garment washed for softness
  • Popper fastening at back neck
  • Flutter logo
  • 100% cotton

White/Shell Pink Chick Summer Appliqué T-shirt

£16.00

( review)

Power up your occasion outfits with this feminine floral dress. The sheer sleeves are perfect for balmy evenings (think Pimm's on the lawn) and the floaty georgette fabric brings bohemian charm. We've added a tie-waist detail for a flattering fit – you'll be reaching for this piece as soon as a…

  • Shell 100% polyester, Lining 100% polyester
  • Gentle machine wash
  • Semi-fitted shape
  • Midi length
  • ¾ length sleeves
  • Full body lining
  • Concealed back zip

Isabelle Midi Dress

£140.00

( review)

In the mood for frills and some serious detail? With its feminine ruffle sleeves and intricate broderie, this dress will take you from family brunches straight through to happy hour. Crafted from pure cotton it's lined for comfort and the waist panelling add extra definition.

  • Shell 100% cotton, Embroidery 100% cotton, Lining 100% cotton
  • Gentle machine wash
  • Semi-fitted shape
  • Midi length
  • Fully lined
  • Concealed side zip

Hallie Broderie Midi Dress

£130.00

( review)

This feminine dress has a floral print, perfectly positioned to flatter your shape. It has blouson sleeves and tie detailing to cinch your waist. The material is soft and lightweight, ensuring it will find its place as your favourite post-work drinks piece in no time.

  • Shell 100% viscose, Lining 100% polyester
  • Gentle machine wash
  • Semi-fitted shape
  • Midi length
  • ¾ length sleeves
  • Fully lined
  • Concealed back zip
  • Detachable self fabric belt

Ferne Midi Dress

£130.00

( review)

Behold this shift dress: a contemporary take on a classic. The embroidery may have been designed in London but the light linen makes it ideal for trips around the world. It's crafted in a flattering, loose-fit shape with a sunshine-worthy notch neckline and capped sleeves.

  • Shell 100% linen, Embroidery 100% polyester
  • Machine washable
  • Relaxed fit
  • Length finishes just above knee
  • Short sleeves
  • Concealed side zip
  • Contrast colour trims

Bea Linen Embroidered Dress

£90.00

( review)

This midi wrap dress is waiting patiently for you to take it on holiday. The tie waist and A-line skirt create an ultra-flattering shape, while the frilly tiered hem and neckline have a feminine feel. It's made from 100% linen and is sleeveless to keep you cool on scorching days – looks best…

  • Shell 100% linen, Lining 100% cotton
  • Gentle machine wash
  • Semi-fitted shape
  • Length finishes at mid calf
  • Sleeveless
  • Fully lined
  • Concealed button fastening at front

Nancy Linen Midi Dress

£110.00

( review)

…up the list than getting dressed, these supersoft reversible jersey shorts are the answer. The elasticated waist means added chuck-on-ability, while the handy pockets are made for keen shell collectors. Choose stripes in the morning and animal print in the afternoon – brilliant for quick changes.

  • Above knee length
  • Fully reversible, the care label has been hidden in a pocket
  • 100% cotton
  • Machine washable

Reversible Printed Sweatshorts

£20.00

( review)

Our sparkly T-shirt shines like a shell with sprinkles of glitter on the front design. It's decorated with an embellished appliqué, sitting in a sea of stripes. The relaxed fit, loose cut and turned-up sleeves make this top just the thing for jam-packed summer holidays.

  • Loose fitting shape
  • Appliqué logo
  • 100% cotton
  • Machine washable

Shiny Appliqué T-shirt

£16.00

( review)

Go from work to weekend via Wednesday night supper club in this crinkle dress. Designed to flatter, it has a V-neck bodice, blouson sleeves and a bow at the back that can be adjusted to create the perfect fit. Wear it with heels for when that mid-week dinner carries over into cocktails at the bar.

  • Shell 100% viscose, Lining 100% polyester
  • Gentle machine wash
  • Soft gathers at front and back
  • Semi-fitted shape
  • Length finishes below knee
  • Elasticated cuff detail
  • ¾ length sleeves
  • Fully lined
  • Tie detail at back

Ariadne Dress

£98.00 £68.60

( review)

It's all in the details with this sleeveless dress – there's the smart stand collar, feminine back tie and tiered skirt. Made from a lightweight linen blend in a semi-fitted yet flattering shape, this is a warm-weather winner.

  • Shell 55% linen 45% cotton, Lining 100% cotton
  • Gentle machine wash
  • Semi-fitted shape
  • Midi length
  • Fully lined
  • Self fabric ties at the back neck
  • Concealed back zip
  • Functional tie at back neck

Clarice Midi Dress

£98.00 £68.60

( review)

This wrap midi dress is all about boho luxe, right down to the floaty tiered skirt, three-quarter-length sleeves and crinkle viscose fabric. Like a personal touch? The handy tie waist means it fits to your shape. As for shoes, go for heels or flats – it loves both.

  • Shell 100% viscose, Lining 100% polyester
  • Gentle machine wash
  • Relaxed fit
  • Length finishes at low calf
  • ¾ length sleeves
  • Functional cuff
  • Fully lined
  • Soft gathers from back yoke
  • Functional wrap
  • Self fabric tie belt at waist

Aurora Midi Wrap Dress

£120.00 £72.00

( review)

Calling all free spirits: this lightweight skirt has a high-low hem for bohemian appeal. With two gathered layers and a floral print, it's a feminine choice for balmy days. The crease-free polyester is easy to care for – simply pop in the washing machine.

  • Shell 100% polyester, Lining 100% polyester
  • Machine washable
  • Relaxed fit
  • Sits at natural waist
  • Hem sits at lower calf
  • Tiered panel skirt
  • Dipped back hem
  • Concealed side zip

Coraline Midi Skirt

£75.00 £52.50

( review)

The beach just got even better. Pull this comfortable towelling hoodie, with a jersey-lined hood, on when you come running out of the sea for the ultimate cosy feeling. We've added colour pop zips and trims for fun, as well as a roomy kangaroo pocket for stashing goggles, shells and snacks.

  • GRN: 85% cotton 15% polyester
  • BLU: 70% cotton 30% polyester
  • Machine washable

Towelling Zip-up Hoodie

£24.00

( review)

This colourful swimming costume is raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands out both in and out of the water.

  • Outer 80% polyamide 20% elastane
  • Lining polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Cross-back Swimsuit

£14.00

( review)

These cotton shorts are super-easy to pull on, thanks to their elasticated waistband – ideal for a last-minute beachcombing session. Their back pocket is perfect for stashing shells, as well as any other coastal treasures you might stumble across.

  • YEL, GRN, IND: Garment dyed (see aftercare guidelines page)
  • Thigh length
  • Elasticated waist with functional drawstring
  • 100% cotton
  • Machine washable

Drawstring Shorts

£20.00

( review)

Our towelling dress is just the thing to keep the goosebumps at bay in between swimming sessions. There’s even a hood for extra toastiness and a pocket for stashing away beach shells.

  • Main 81% cotton 19% polyester
  • Lining 100% cotton
  • Machine washable
  • Fabric provides sun protection UPF 50+

Stripy Towelling Beach Dress

£28.00

( review)

Catch a wave (or five) in these bright surf shorts. With seaside-ready prints and colours, they're perfect for days on the sand – and the elasticated waistband means they're super comfortable, too. We’ve added a handy back pocket for shells, starfish and other beachy finds.

  • Main 100% polyester
  • Lining 100% polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Surf Shorts

£18.00

5
(2 reviews)

Catch a wave (or five) in these bright surf shorts. With seaside-ready prints and colours, they're perfect for days on the sand – and the elasticated waistband means they're super comfortable too. We’ve added a handy back pocket for shells, starfish and other beachy finds.

  • Main 100% polyester
  • Lining 100% polyester
  • Machine washable

Surf Shorts

£18.00

( review)
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