Shark

What's that jumping over our supersoft stripy dresses? Three appliqué animal friends, thats what. Choose from a shark, parrot or flamingo, all complete with fluttery details. Short sleeves and lightweight cotton make these fun designs perfect for sunny afternoons. Remember, no feeding the…

  • 100% cotton
  • Machine washable

Mid Pink Stripe Shark Animal Appliqué Dress

£30.00 £12.00

4.3
(13 reviews)

3, 2, 1 … costume change! Just brush the sequins on our sparkly graphic T-shirt to reveal a brand new shade. In soft cotton jersey, these tops are super-comfortable and colourful. Pick one of our fun motifs and team with skirts, jeans or shorts.

  • Double-sided sequins that can be swiped to change colour
  • Sequin logo
  • Other colours: 100% cotton
  • GRY: 95% cotton 5% viscose
  • Machine washable

Sequin Colour-change T-shirt

£22.00 £13.20

4.1
(22 reviews)

Drying off doesn't need to get in the way of seaside adventures. Chuck on this towelling robe after a splash in the sea and it'll soak up water like magic. It's comfortable enough for running around the beach, while the long sleeves and hood keep things cosy.

  • Main 84% cotton 16% polyester
  • Lining 100% cotton
  • Machine washable

Towelling Throw-on

£28.00

4.4
(25 reviews)

No need to walk on the wild side with these creatures. The exotic animals have been tamed using patchwork, appliqué and print, bringing the jungle or the deep blue sea straight to this T-shirt. Contrasting colourblock sleeves and pops of neon make sure things don't get too sensible.

  • Printed appliqué logo
  • 100% cotton
  • Machine washable

Patchwork Animal T-shirt

£18.00 £7.20

5
(1 review)

Mucking about in the art room is our idea of fun, and we've got all arty crafty with this graphic T-shirt. Our creative prints, finished with the occasional pop of neon, are perfect inspiration for budding artists everywhere. Creating a masterpiece or just colouring-in, our 100% cotton tee is just…

  • Printed logo
  • 100% cotton
  • Machine washable

Beacon Blue/Ecru Shark Arty Graphic T-shirt

£18.00 £10.80

5
(2 reviews)

Ever dreamt of having fins and flippers? We'd quite like to try life in the ocean, which is why we’ve finished these T-shirts with sea animals, complete with neon details to make them stand out in the deep blue. 100% cotton will keep nautical adventurers comfortable on all their underwater…

  • Printed logo
  • 100% cotton
  • Machine washable

Ecru Shark Shipwreck Underwater Graphic T-shirt

£16.00 £9.60

5
(2 reviews)

Our novelty tees may be fun and easy to wear, but they'll get friends and siblings squealing – simply lift the flaps to reveal underwater surprises. Featuring seaside stripes and a soft cotton finish, they're a real treat (with added trick).

  • Appliqué and embroidery logo
  • 100% cotton
  • Machine washable

Orion Blue/Ecru Shark Novelty Summer T-shirt

£22.00 £11.00

5
(1 review)

Join these embroidered animals under the sea in our ocean-inspired trunks. Fluorescent details are easily spotted by any passing snorkellers. With an elasticated waistband and drawcord for a comfortable fit, they’ll stay firmly in place when racing off to outswim a sea turtle.

  • Main 100% polyester
  • Lining 100% polyester
  • Machine washable

Deep Sea Embroidered Bathers

£26.00

4.7
(3 reviews)

Catch a wave (or five) in these bright surf shorts. With seaside-ready prints and colours, they're perfect for days on the sand – and the elasticated waistband means they're super comfortable, too. We’ve added a handy back pocket for shells, starfish and other beachy finds.

  • Fabric provides sun protection UPF 50+
  • Main 100% polyester
  • Lining 100% polyester
  • Machine washable

School Navy Sharks Surf Shorts

£18.00

5
(2 reviews)

Three, two, one, cannonball! Get set for a day of splashing with the bright, cheerful prints on our bathing shorts. The elasticated waist and drawstring make them a doddle to pull on (and keep on when performing ambitious jumps).

  • Main 70% cotton 30% polyamide
  • Lining 100% polyester
  • Machine washable

Skipper Blue Shark Attack Bathers

£18.00

4.5
(10 reviews)

Surf's up – this super-stretchy bathing suit is ideal for water sports or just splashing around in the sea. The fabric stops chilly water in its tracks and has factor UPF 40 sun protection to keep UV rays at bay, too. Now, who's for the beach?

  • 80% polyamide 20% elastane
  • Machine washable

Surf Suit

£26.00

4
(8 reviews)

Our rash vest is perfect for those lazy seaside afternoons. Made from clever UPF 40 material to protect your little one’s skin, the fabric is stretchy too, making quick changes a doddle. Match with our bathers for an easy beachside outfit.

  • Fabric provides sun protection UPF 50+
  • 80% polyamide 20% elastane
  • Machine washable

Sea Creature Rash Vest

£16.00

4
(5 reviews)

This colourful swimming costume is raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've improved the fit since last year, and used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands…

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane, Body lining 100% polyester
  • Machine washable

Cross-back Swimsuit

£14.00

3.6
(73 reviews)

Our soft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front, it's a doddle to put on and will get your baby feeling nice and cosy in no time.

  • BLU option only: Poppers have been removed from the side seam because of the applique technique
  • Main 82% cotton 18% polyester
  • Lining 100% cotton
  • Machine washable

Animal Towelling Throw-on

£24.00

5
(1 review)

These casual board shorts, with their adjustable, contrasting waistband and bold prints, are raring to hit the waves. They’re super soft and easy to pull on, so there'll be no shivering on the beach. Race you to the water.

  • Fabric provides sun protection UPF 50+
  • Main 100% polyester
  • Lining 100% polyester
  • Machine washable

Electric Blue Shark Board Shorts

£28.00 £22.40

4
(3 reviews)

Exploring is a serious business (even if it is just crawling round the back garden). Our fun and comfortable shorts with wraparound appliqués and all-over prints are designed to stay put and move with your little one, thanks to the handy drawcords and soft loopback fabric. Pockets on the front…

  • Straight fit
  • Garment washed for softness
  • Fully functional drawstring adjusts to your child's waist
  • 95% cotton 5% elastane
  • Machine washable

Jersey Shorts

£16.00

5
(2 reviews)

What will today's adventure bring – an underwater escapade or a journey back in time? Whatever the expedition, our printed animal friends will come along for the fun. Our long-sleeved T-shirt is crafted from 100% cotton for comfort, while the relaxed fit makes it ideal for layering up when the…

  • Printed logo
  • 100% cotton
  • Machine washable

Post Box Red Shark Printed Raglan T-Shirt

£16.00

( review)

Little toes will love these soft cotton socks with stripe and star patterns. Our handy seven-pack has a new design for every day of the week – look out for pairs with cuddly friends on the toes. Neatly rolled in a smart box, you might want to grab an extra pack as a standby present.

  • MUL: Sharks 74% cotton 25% polyamide 1% elastane, Stripes 78% cotton 21% polyamide 1% elastane
  • MLT: Animals 77% cotton 22% polyamide 1% elastane, Stars 74% cotton 25% polyamide 1% elastane
  • Packaged in a gift box
  • Machine washable

7 Pack Sock Box

£20.00 £12.00

5
(5 reviews)

All sorts of strange things happen after dark: owls start hooting, hedgehogs come out to play and cosy long john pyjamas magically light up the night. With these fun glow-in-the-dark designs made from supersoft cotton, space cadets will snooze happily while they dream of their next mission.

  • Stretchy jersey rib
  • Soft against skin
  • Brushed inside for cosiness
  • Rib cuffs for a snuggly fit
  • Fully elasticated waist for stretch and comfort
  • Easy care, machine wash and tumble dryable
  • 100% cotton
  • Machine washable
  • Close fitting garments are less likely to catch fire, so this style is designed to fit snugly
  • Not flame resistant
  • KEEP AWAY FROM FIRE

Shark Grey Space Shuttles Glow-in-the-dark Pyjamas

£28.00

( review)

These cargo trousers are made for adventure. The soft jersey fabric has a bit of stretch so you can climb trees, swing off the monkey bars and jump over puddles with ease. And the handy leg pocket is perfect for storing that emergency choc bar.

  • Cargo pocket
  • Slim fit
  • Inside adjustable waistband
  • Popper fastening
  • Front and back pockets
  • Main 88% cotton 11% polyester 1% elastane
  • Machine washable

Shark Grey Cargo Pants

£32.00

( review)

Dry off and get straight back to adventuring with this clever, soft towelling dress. Appliqué details mean there's no need for costume changes between the pool and the dinner table.

  • Body 84% cotton 16% polyester
  • Hood lining 100% cotton
  • Machine washable

Penzance Blue/Ivory Spot Shark Appliqué Towelling Beach Dress

£30.00

4.3
(12 reviews)

Little toes will love these soft cotton socks with stripe and star patterns. Our handy seven-pack has a new design for every day of the week – look out for pairs with cuddly friends on the toes. Neatly rolled in a smart box, you might want to grab an extra pack as a standby present.

  • MUL: Sharks 74% cotton 25% polyamide 1% elastane, Stripes 78% cotton 21% polyamide 1% elastane
  • MLT: Animals 77% cotton 22% polyamide 1% elastane, Stars 74% cotton 25% polyamide 1% elastane
  • Packaged in a gift box
  • Machine washable

7 Pack Sock Box

£18.00 £10.80

5
(5 reviews)

The sun has got his hat on, hip hip hooray! Protect baby's head and keep them cool with our jersey hat in 100% breathable cotton. It’s easy to adjust, with a touch-and-close chinstrap. And if an outfit change is on the cards, simply reverse it for a different look.

  • Fully reversible
  • 100% cotton
  • Machine washable

Grey Marl Baby Sharks Jersey Reversible Hat

£16.00 £6.40

5
(1 review)

It's easy to zip through the waves like a fish in these sleek trunks. This streamlined design with an elasticated waist features a pop of colour on the drawstring. The fabric provides UPF 50+ protection, so all you need to focus on is smashing the world cannonballing record.

  • Fabric provides sun protection UPF 50+
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Skipper Blue Mini Sharks Swim Trunks

£12.00 £9.60

4.9
(13 reviews)

These bold shoes are always ready for their next adventure, with a clever slip-on design that’s perfect for speedy getaways. The soft canvas uppers are decorated with an appliqué stripy skull and crossbones, or a huge shark with 3D teeth – don't worry, he doesn't bite!

  • Canvas upper, lining and insock
  • Man-made sole

Shark Grey Novelty Slip-on Shoes

£28.00 £11.20

5
(2 reviews)

Our rash vest is just what you need when braving the waves with the wind in your hair. The clever fabric provides UPF 40 protection, which means you can snorkel, surf or swim until your fingers get pruney. And with neon colour-pops, you won’t go unnoticed.

  • 80% polyamide 20% elastane
  • Machine washable

White Danger Shark Logo Rash Vest

£22.00 £11.00

5
(5 reviews)

Our rash vest is perfect for those lazy seaside afternoons. Made from clever UPF 40 material to protect your little one’s skin, the fabric is stretchy too, making quick changes a doddle. Match with our bathers for an easy beachside outfit.

  • 80% polyamide 20% elastane
  • Machine washable
  • Provides sun protection, conforms to EN 13758-2 UPF 40+

Deep Sea Blue Shark Sea Creature Rash Vest

£16.00 £9.60

4
(5 reviews)

The snug fit of these long john pyjamas keeps out the draught on chilly evenings, and the colourful stripes and prints are bound to be a hit at the sleepover. Anyone for a midnight feast?

  • Stretchy jersey rib
  • Soft against skin
  • Brushed inside for cosiness
  • Rib cuffs for a snuggly fit
  • Fully elasticated waist for stretch and comfort
  • Easy care, machine wash and tumble dryable
  • 100% cotton
  • Machine washable
  • Close fitting garments are less likely to catch fire, so this style is designed to fit snugly
  • Not flame resistant
  • KEEP AWAY FROM FIRE

School Navy Sharks Cosy Long John Pyjamas

£26.00 £20.80

4
(6 reviews)
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