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Purple

When you're ready to cover up on the beach, slip on this supersoft, slub cotton dress. It’s loose enough to make sure you're comfortable, but shaped enough to keep you looking feminine and put-together. We've also added a unique plaited neck trim to make this a standout piece.

  • 100% cotton
  • Machine washable
  • Relaxed fit
  • Length finishes at low thigh
  • Soft cotton jersey
  • Unlined

Kale/Plum Blossom Coralie Jersey Dress

£45.00 £40.50

4.1
(31 reviews)

We've spun a bit of magic on this top with special, yarn-dyed linen. Subtle pinstripes woven through the fabric add the perfect touch of "ahoy there, sailor", while the white buttons down the back add an extra playful touch. Team with shorts and sunny shores.

  • 100% linen
  • Machine washable
  • Relaxed straight fit
  • Length finishes at low hip
  • ¾ length sleeves
  • Functional cuff placket
  • Button fastening at back

Plum Blossom Katie Top

£55.00 £49.50

4.3
(31 reviews)

Collecting shells, splashing in the surf, exploring in the rock pools… this bikini can keep up with all your favourite beach activities. And it’s made from stretchy nylon with UPF 50+ protection. Just take your pick from our range of fun colours.

  • Fabric provides UVA and UVB protection from the sun
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Purple/Neon Stripe Into-the-Sea Bikini

£20.00 £18.00

4
(2 reviews)

Oh, we do like to be beside the seasiiiide! And so does this pure-cotton jersey T-shirt. Choose from a host of characterful appliqués, some of which feature nifty 3D and interactive details – from rickrack jellyfish tentacles to a donkey’s suitcase you can look inside. All together now:…

  • Appliqué logo
  • 100% cotton
  • Machine washable

Plum Blossom Balloon Holiday Appliqué T-shirt

£20.00

These slim-fit, 100% cotton chinos are almost as unique as you are. That's because of the garment-dyed process, which gives them an authentic vintage finish. There's even a belt loop at the back in red, white and blue (how very British). They'll keep you looking sharp from breakfast to bedtime.

  • Slim fit
  • Pigment garment dyed (see aftercare guidelines page)
  • Inside adjustable waistband up to 12 years
  • Centre front button fastening
  • 100% cotton
  • Machine washable

Burnt Aubergine Chinos

£28.00 £19.60

3.3
(7 reviews)

This sporty polo is grown-up-approved, thanks to its smart cut. But it isn't too sensible: try popping the collar to show off the cool chambray detailing. We've used cotton for an extra-soft feel and vintage style.

  • 100% cotton
  • Machine washable

Burnt Aubergine Piqué Polo

£18.00 £14.40

5
(11 reviews)

Is it time for a highland fling? This wrap skirt brings the traditional Scottish kilt up to date with a subtle A-line shape and stylish wool designs. A real leather buckle one one side keeps it anchored in its Celtic roots.

  • Outer 100% wool
  • Lining 100% polyester
  • Trim 100% leather
  • Dry clean only
  • Sits at natural waist
  • Fitted straight shape
  • Length finishes above knee
  • Side pockets
  • Fully lined
  • Mock wrap front
  • Real leather tabs
  • Concealed side zip

Purple Herringbone Irene Kilt Skirt

£89.50 £35.80

3.7
(36 reviews)

Are you ready to get seriously comfortable? Our soft cotton bottoms are perfect for family film nights, lazy weekend breakfasts and even for wearing to bed. The sailor stripes make them smart enough to wear outside too, so if your friends call round you won't even need to get changed.

  • Mid calf length
  • Ribbed waistband with functional drawstring
  • 100% cotton
  • Machine washable

Violet Grey and Ziggy Stripe Jersey Baggies

£24.00 £21.60

4.5
(15 reviews)

Pop on our cosy hoody after a day of riding the waves. The soft slub fabric keeps you warm on chilly evenings by the shore, while the sporty raglan style and bold colour keeps you looking cool. Large pockets are perfect for gathering seashells.

  • 100% cotton
  • Machine washable

Burnt Aubergine Surf Hoody

£35.00 £24.50

5
(3 reviews)

Stay smart enough for family outings, even on the hottest days, thanks to these chino shorts. This soft twill design is garment dyed for an individual, authentic finish – so check the label before you wash, to keep it looking its best. Oh, and for an extra bit of Britishness, we've decorated the…

  • Garment dyed for a vintage look (see aftercare guidelines page)
  • Above knee length
  • Inside adjustable waistband up to 12 years
  • Centre front button fastening
  • Front and back pockets
  • 100% cotton
  • Machine washable

Burnt Aubergine Chino Shorts

£26.00 £20.80

3.2
(18 reviews)

Joggers aren’t just for lazy days: these cool, all-action designs are ready to go exploring. This comfortable pull-on style has a drawstring waist and handy pockets with a hidden camouflage print inside.

  • Relaxed slim fit
  • Denim options are indigo dyed (see aftercare guidelines page)
  • Elasticated waist with functional drawstring
  • Front and back pockets
  • MDN: 100% cotton
  • KHK, PRP and RED: 70% cotton 30% polyamide
  • Machine washable

Burnt Aubergine Woven Joggers

£28.00 £19.60

4.5
(2 reviews)

Made of 100% cotton, our classic long-sleeved T-shirt is seriously soft – so you can forget about itchy, scratchy fabrics (phew). For head-to-toe comfort, throw on with your favourite tracksuit bottoms and head off to the park.

  • 100% cotton
  • Machine washable

Violet Grey and Ziggy Stripe Supersoft T-shirt

£14.00

4.2
(11 reviews)

Whether you're layering up to scale snowy mountains or crossing sunny Saharas, you need quality basics like this slub jersey T-shirt. With slub cotton and a subtle textured feel, it's ready for all of your adventures – and for the washing machine.

  • 100% cotton
  • Machine washable

Paisley Purple Slub Washed T-shirt

£12.00 £10.80

5
(9 reviews)

What if we told you that you could look like a serious surfer, and protect your skin from the sun at the same time? Let us introduce this rash vest (made of UPF 50+ fabric). We think you’ll love the sunny colours – they're right at home on the beach.

  • Provides sun protection, conforms to EN 13758-2
  • ¾ length sleeves
  • 80% polyamide 20% elastane
  • Machine washable

Light Purple/Neon Stripe Fun Rash Vest

£20.00 £18.00

5
(2 reviews)

This long-sleeved T-shirt is perfect for layering on days when the weather can't make up its mind. The 100% cotton jersey keeps you cosy, even when sea breezes start to blow. When the sun puts his hat on, just roll up your sleeves. You: 1; weird weather: 0.

  • 100% cotton
  • Machine washable

Violet Grey Cut & Sew T-shirt

£24.00 £14.40

5
(2 reviews)

Embrace sunny weather with this sophisticated maxi dress. The V-shaped neckline and twisted detail draw attention to your waist for a super-flattering shape that skims over any lumps or bumps. It's made of wonderfully drapey fabric, so you can chuck it in the case without worrying about creases.

  • 95% viscose 5% elastane
  • Machine washable
  • Flattering fitted shape through bust and waist with a full skirt
  • Maxi length
  • Drapey jersey with stretch
  • Front lining in top

Purple Large Floral Geo Twist Front Jersey Maxi Dress

£90.00 £81.00

4.4
(19 reviews)

Bucket and spade? Check. Inflatable beach ball? Check. Next up on the packing list is this pure-cotton T-shirt, featuring a choice of colourful 3D appliqués with interactive details (ooooohhhh). Now, where did we put that rubber dinghy…

  • Appliqué logo
  • 100% cotton
  • Machine washable

Dark Wisteria Purple Novelty Travel T-shirt

£20.00 £18.00

5
(1 review)

Freckles, sea salt curls and sandy toes. We know you love the seaside, so we've made this pretty swimsuit in a range of prints and colours to choose from. The nylon is stretchy so it won’t restrict your splashing, it's fast-drying and it's got UPF 50+ sun protection too.

  • Fabric provides UVA and UVB protection from the sun
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Purple/Neon Stripe Fun Swimsuit

£17.00 £15.30

4.7
(26 reviews)

Bright patterns, soft towelling fabric and an easy-to-pull-on style: these shorts are perfect for wearing to the beach. There's even a pocket on the back for keeping your ice cream money handy. They're made for seaside splashing (and waterfights at home, too).

  • Elasticated waist with functional drawstring
  • 82% cotton 18% elastane
  • Machine washable

Light Purple/Neon Grapefruit Adventure Towelling Shorts

£18.00 £14.40

4.9
(11 reviews)

Comfortable, soft and really stretchy, these cotton leggings are the perfect partner for your day's adventure. They love to team up, with spotty, stripy, printed designs in fun colours that are made to match our tunics and dresses. There's no time to waste – pull them on and go exploring.

  • 95% cotton 5% elastane
  • Machine washable

Plum Blossom Pink/Ecru Fun Leggings

£16.00

With these sleek trunks, you'll zip through the waves just like a fish. This streamlined design with an elasticated waist features a pop of colour on the drawstring. The fabric provides UPF 50+ protection, so you'll be protected from rays as you smash the world record.

  • Fabric provides UVA and UVB protection from the sun
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable
  • Provides sun protection

Violet Grey and Ziggy Stripe Swim Trunks

£14.00 £12.60

4.7
(6 reviews)

With cushioned padding and super-flexible rubber soles, these ballerina flats are comfortable enough to take on the toughest pirouette routines (or just sunny strolls through the city).

  • Upper textile
  • Lining leather
  • Sole man-made

Plum Blossom and Red Stripe Poppy Pointed Flats

£50.00

4
(1 review)

What’s not to love about spots and stripes? This short-sleeved jersey dress is great for playtime in the park, adventures on the beach and everything in between. It also has pretty heart-shaped pockets that are perfect for stashing treats.

  • 100% cotton
  • Machine washable

Mint Green/Plum Blossom Pink Summer Heart Pocket Dress

£24.00 £21.60