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Purple

Our popular unicorn jersey dress is back with a versatile short-sleeved version. The comfortable swing shape makes it easy to twirl effortlessly from one adventure to the next, while the appliqué is sure to the steal the show with gold detailing and more than a touch of magic.

  • 100% cotton
  • Machine washable

Cypher Purple Unicorn Unicorn Applique Jersey Dress

£30.00

4.5
(2 reviews)

Throw on our pretty cardigan to give your outfit the perfect finishing touch. Its shorter length pairs marvellously with dresses of all descriptions. Easy-peasy buttons mean you can slip it on for cold mornings and shrug it off when the sun starts to shine.

  • 95% cotton 5% cashmere
  • Machine washable

Lavender Purple Pretty Cardigan

£22.00

4.9
(27 reviews)

Make the most of playtime in the sun with our airy woven top. We've made the crinkly fabric even prettier with delicate floral embroidery. The adjustable straps and fully elasticated chest mean it's always comfortable, no matter whether forward rolls or monkey bars are on the agenda. Layer over…

  • Adjustable straps
  • Smocked elasticated back bodice
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Cypher Purple Floaty Strappy Top

£20.00

4
(5 reviews)

What do sweet strawberries and friendly dinosaurs have in common? They can both be found full of flutter and appliqué details on our twirl-worthy skirt. It has a stretchy waistband with a functional drawcord, plus handy pockets for storing all those super-important afternoon snacks. The full…

  • Elasticated waist with functional drawstring
  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Cypher Purple Strawberries Novelty Pocket Skirt

£30.00

5
(6 reviews)

Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers.

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Machine washable

Lavender Purple/Ivory Whale Fun Detail Swimsuit

£20.00

3.7
(45 reviews)

Every mermaid worth her tail knows that frills are an under-the-sea essential. We've popped some on the top and bottoms of this cute flower print bikini set. The ruched chest keeps the top in place, perfect for showing off underwater acrobatics.

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Pant outer 80% polyamide 20% elastane, Pant lining 100% polyester
  • Machine washable

Cypher Purple Lotus Flower Vintage Bikini Set

£22.00

5
(6 reviews)

Wave goodbye to boring beachwear with this lively two-piece surf suit. Playful printed tops and colourful bottoms create vibrant looks that hip young surfers (well, paddlers) will love. A high neck provides protection from the sun's rays.

  • 80% polyamide 20% elastane
  • Machine washable
  • Provides sun protection, conforms to EN 13758-2 UPF 40+

Lavender Purple/Ivory Whale Sea Explorer Surf Suit

£30.00

4.4
(17 reviews)

Get creative with our super-stretchy cotton leggings. They're perfect for mixing and matching with anything and everything. Sparkly top? Snuggly jumper? How about a magician’s hat and superhero cape? No problem. These leggings are your do-anything essential, so let your imagination run wild.

  • 92% cotton 8% elastane
  • Machine washable

Lavender Purple Plain Leggings

£14.00

4.8
(5 reviews)

Our hotchpotch floral swimsuit's on a mission to make you feel incredible. Lightly padded fixed cups and body-sculpting support are your secret weapons for an unbelievably smooth fit. No more dashing from water to sunlounger – this one-piece will have you slow-mo'ing your way back to shore.

  • Outer 80% polyamide 20% elastane, Body lining 84% polyamide 16% elastane, Gusset 100% polyester
  • Machine washable
  • Body sculpting support lining front and back
  • Lightly padded fixed cups for a smooth shape
  • Boning at side seam for additional support
  • Hidden under bust shelf offers light support
  • Adjustable straps
  • Gold metal trims

Purple Hotchpotch Maddalena Swimsuit

£65.00

4
(1 review)

Essential ingredients for a seaside adventure: bucket and spade, treasure map, and our rainbow-bright shorts. In sturdy cotton, they have a stretchy waistband for maximum comfort, minimum faff. The fun frill hem will make them a firm favourite among little shoreline explorers, while the roomy…

  • Fully elasticated waist
  • Garment dyed for a vintage look (see aftercare guidelines page)
  • 100% cotton
  • Machine washable

Cypher Purple Frill Detail Shorts

£20.00

2.3
(3 reviews)

Off to exotic shores? Don't forget to pack our stylish and comfortable bikini bottoms. These holiday essentials feature contrasting hotchpotch print panels and a flattering fit with medium coverage. Pair with matching bikini top – or mix them up just for fun.

  • Outer 80% polyester 20% elastane, Lining 100% polyester
  • Machine washable
  • Medium coverage
  • Lined front and back

Purple Hotchpotch Maddalena Bikini Bottoms

£30.00

Fun? Feminine? Eye-catching? Check, check, check. Say hello to our hotchpotch print bikini top. The lightly padded cups and adjustable straps give a flattering fit. The gold metal trim adds an elegant finishing touch.

  • Outer 80% polyamide 20% elastane, Lining 100% polyester
  • Machine washable
  • Lightly padded fixed cups for a smooth shape
  • Boning at side seam for additional support
  • Triangle cup shape offers light bust support
  • Adjustable straps
  • Fixed clasp back fastening
  • Gold metal trims

Purple Hotchpotch Maddalena Bikini Top

£35.00

Go ahead, break the record for twirls per minute – this dress won’t lose its shape. It’s soft-yet-structured in lightweight cotton poplin and grown up-pleasing in a smart two-part design. The double-layered skirt gives spins extra volume and the prints are sure to brighten up grey days (if you can…

  • 100% cotton
  • Machine washable

Cypher Purple Lotus Flowers Double-layered Woven Dress

£40.00

Our vibrant appliqué animals leap off these supersoft T-shirts. A lively mix of textures brings these colourful cotton essentials to life, including pompoms, flutters and sparkly gold feet. Just make sure the brightly-spotted beasties don't scamper away...

  • Appliqué and embroidery logo
  • 100% cotton
  • Machine washable

Cypher Purple Crocodile Fluttery Animal T-shirt

£20.00

5
(2 reviews)

Get carried away with the bright prints of this colourful top. In lightweight cotton jersey, it's supersoft to the touch with a flowing fit. We've added a dainty bobble trim and a crocheted neckline to outshine the flowers at garden playdates.

  • Crochet neckline
  • Keyhole and button fastening at back neck
  • Main 57% cotton 43% modal
  • Trim 100% cotton
  • Machine washable

Cypher Purple Lotus Flower Printed Jersey Vest

£28.00

5
(2 reviews)

From discovering rock pools to exploring historic towns, this bright printed playsuit has it covered. Choose from rainbow stripes or charming butterflies, each with a pretty ruffle neck. A functional waist tie and soft cotton jersey fabric keep adventurers comfortable all day long.

  • Elasticated neckline
  • MUL: Fluoro stripe
  • Elasticated waist with functional drawstring
  • MUL: 48% modal 46% cotton 6% polyester
  • RED: 50% cotton 50% modal
  • Machine washable

Cypher Purple Unicorns Printed Jersey Playsuit

£24.00

Roly-polies, star jumps and climbing frames are all in a day's work for our action-ready cropped sweatpants. The loopback fabric is stretchy and soft, and the relaxed fit leaves plenty of room for leap-frogging. We've added colourful stripes and a contrast, stretchy waistband to brighten up…

  • Ribbed waistband with functional drawstring
  • Main 80% cotton 20% polyester
  • Waistband 97% cotton 3% elastane
  • Machine washable

Melon Crush Orange/Purple Cropped Sweatpants

£20.00

5
(3 reviews)

When the sun's shining, you need a T-shirt to match – this colourful appliqué design with bold hotchpotch stripes is just the thing. Choose between a polka-dotted cloud at the end of the rainbow or a fun fluttering flower, both in soft cotton with short sleeves and comfortable crew necks.

  • Appliqué logo
  • 100% cotton
  • Machine washable

Lavender Purple/Ecru Rainbow Hotchpotch Appliqué T-shirt

£20.00 £14.00

4.8
(4 reviews)

Be a sparkling star for the day in these fun Chelsea boots. These soft suede designs will add a little magic to every step with their glittery elastic sides – check out the star-shaped design. The easy pull-on style means there's more time to shine in the playground.

  • Leather upper, lining and insock
  • Man-made sole

Misty Purple Chelsea Boots

£50.00 £35.00

4.6
(25 reviews)

These cotton leggings are (almost) as playful as you are. A bit of stretch means they're perfect for cartwheels while embroidered patterns, like a friendly cat, add a bit of extra fun. Slip them on under your favourite dress for an everyday outfit with a cheeky twist.

  • 95% cotton 5% elastane
  • Machine washable

Misty Purple Bunny Appliqué Leggings

£18.00 £10.80

4.9
(8 reviews)

They're part leggings, part corduroy and 100% versatile. The cord fabric means they're tough enough for exploring, while the stretchy elasticated waist makes them champions at comfort. With handy patch pockets, they could pass for smart trousers at grown-up occasions.

  • 98% cotton 2% elastane
  • Machine washable

Dark Wisteria Purple Cord Leggings

£24.00 £21.60

4
(27 reviews)

Trousers don't come much tougher than this. They're made from our special super-strong fabric for protection against bumps and scrapes. And they're fully lined with jersey so that they're warm and cosy, too. The zip-up pockets keep bits and bobs safe during speedy skateboard races.

  • Relaxed fit
  • Inside adjustable waistband up to 12 years
  • Slide waist fastening with mock button
  • Main 70% cotton 30% polyamide
  • Lining 100% cotton
  • Machine washable

Purple Dusk Lined Skate Trousers

£32.00 £19.20

4.8
(13 reviews)

Baby will be the best-dressed of the bunch (including the grown-ups) in this special party dress. There's loads of detail going on here: the soft jersey and tulle net skirt features ruffles and appliqué bunnies or robins, not to mention its sparkly striped top and sweet bow detailing. Phew,…

  • Appliqué logo
  • Back button placket opening
  • Bodice 76% cotton 17% polyester 7% metallised fibre
  • Skirt 100% polyester
  • Skirt lining 100% cotton
  • Machine washable

Misty Purple Robins Pretty Tulle Appliqué Dress

£32.00 £22.40

4.7
(3 reviews)
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