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Purple

Throw on our pretty cardigan to give your outfit the perfect finishing touch. Its shorter length pairs marvellously with dresses of all descriptions. Easy-peasy buttons mean you can slip it on for cold mornings and shrug it off when the sun starts to shine.

  • 95% cotton 5% cashmere
  • Machine washable

Lavender Purple Pretty Cardigan

£22.00

5
(1 review)

Wave goodbye to boring beachwear with this lively two-piece surf suit. Playful printed tops and colourful bottoms create vibrant looks that hip young surfers (well, paddlers) will love. A high neck provides protection from the sun's rays.

  • Fabric provides sun protection UPF 50+
  • 80% polyamide 20% elastane
  • Machine washable

Lavender Purple/Ivory Whale Sea Explorer Surf Suit

£26.00

5
(1 review)

When there's a chill wind blowing, keep the goosebumps away with this shaggy-lined zip-up hoodie. You'll be able to carry on all your adventures in comfort and the pretty prints look great with your jeans and dresses.

  • NAV: Foil print
  • Outer 83% cotton 17% polyester
  • Body and hood lining 100% polyester
  • Sleeve lining 100% cotton
  • Machine washable

Dark Wisteria Purple Spot Printed Shaggy-lined Hoodie

£35.00 £24.50

4.3
(14 reviews)

Get creative with our super-stretchy cotton leggings. They're perfect for mixing and matching with anything and everything. Sparkly top? Snuggly jumper? How about a magician’s hat and superhero cape? No problem. These leggings are your do-anything essential, so let your imagination run wild.

  • 92% cotton 8% elastane
  • Machine washable

Lavender Purple Plain Leggings

£12.00

Nautical adventurers will look the part in our fun pirate-themed T-shirt. Crafted from 100% cotton and featuring short sleeves, it's sure to keep young explorers cool on their search for hidden treasure. With fluorescent detailing, they’ll easily see their way – and you'll see them!

  • Appliqué logo
  • 100% cotton
  • Machine washable

Mystic Purple Skull Pirate Appliqué T-shirt

£20.00

Dry off and get straight back to adventuring with this clever, soft towelling dress. Appliqué details mean there's no need for costume changes between the pool and the dinner table.

  • Body 84% cotton 16% polyester
  • Hood lining 100% cotton
  • Machine washable

Lavender Purple/Ivory Whale Appliqué Towelling Beach Dress

£26.00

When the sun's shining, you need a T-shirt to match – this colourful appliqué design with bold hotchpotch stripes is just the thing. Choose between a polka-dotted cloud at the end of the rainbow or a fun fluttering flower, both in soft cotton with short sleeves and comfortable crew necks.

  • Appliqué logo
  • 100% cotton
  • Machine washable

Lavender Purple/Ecru Rainbow Hotchpotch Appliqué T-shirt

£18.00

5
(1 review)

Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers or pretty butterfly.

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Machine washable

Lavender Purple/Ivory Whale Fun Detail Swimsuit

£18.00

4.2
(13 reviews)

It's time to brighten up your legs (if not the weather) with these colourful tights. They feature contrast waist, heel and toes, while the ribbed cotton-rich knit keeps legs warm. And they're perfect for coordinating back to the rest of our range. Now, who's for hopscotch?

  • 75% cotton 23% polyamide 2% elastane
  • Machine washable

Dark Wisteria Purple Ribbed Tights

£10.00 £6.00

4.4
(12 reviews)

Be a sparkling star for the day in these fun Chelsea boots. These soft suede designs will add a little magic to every step with their glittery elastic sides – check out the star-shaped design. The easy pull-on style means there's more time to shine in the playground.

  • Leather upper, lining and insock
  • Man-made sole

Misty Purple Chelsea Boots

£50.00 £35.00

4.6
(23 reviews)

A soft velvet top and layered tulle skirt come together to make the perfect party dress (ready and raring to twirl). It has ruffle details at the waist and appliqué animals and friends to make it extra special. Now, where's that cake?

  • 100% polyester
  • Machine washable

Blackcurrant Purple Velvet Tulle Dress

£51.00 £30.60

4.9
(12 reviews)

You deserve to feel snuggly every day, so we created this softer-than-soft cardigan with a dash of mohair – it'll feel like you're wearing a fuzzy hug. Pick your colour (there are plenty to choose from) and layer it over a printed dress to show chilly afternoons who's boss.

  • GRY: 34% acrylic 27% polyamide 23% mohair 11% polyester 5% metallised fibre
  • YEL, GRN, PNK, MBL and DPR: 41% acrylic 27% polyamide 32% mohair
  • Machine washable

Dark Wisteria Purple Cosy Everyday Cardigan

£28.00 £14.00

2.8
(5 reviews)

Ever wondered if unicorns exist? Well, the evidence is in: take a look at this magical dress printed all over with our favourite mythical creature (and prove the doubters wrong). The fit-and-flare shape is comfortable and perfect for a party. Wear with boldly coloured tights and dancing shoes.

  • Main 54% polyester 41% viscose 5% metallised fibre, Lining 100% cotton
  • Machine washable

Blackcurrant Purple Unicorn Unicorn Jacquard Party Dress

£51.00 £20.40

4.8
(4 reviews)

These aren't your average leggings. We've combined the comfort of this casual favourite with smart, luxurious velvet for a look that's right at home with party dresses and casual T-shirts alike. With lots of stretch, they're perfect for showing off those dance floor moves.

  • 80% cotton 16% polyamide 4% elastane
  • Machine washable

Blackcurrant Purple Velvet Leggings

£20.00 £6.00

4.8
(18 reviews)

See – there's more to denim than just blue. These jeans have not one, not two, but five pockets to store your gadgets, while the stretch fabric and hidden adjustable waist are perfect for action-packed days.

  • Garment washed for a vintage look
  • Inside adjustable waistband up to 12 years
  • Slide waist fastening with mock button up to 10 years
  • Five pocket jeans styling
  • GRN and DPR: 97% cotton 3% elastane
  • GRY: 98% cotton 2% elastane
  • Machine washable

Roman Purple Coloured Skinny Jeans

£28.00 £22.40

4.4
(5 reviews)

Fair Isle bunnies and robins hop all the way around the neck of these knitted cardigan styles. They're made from a special merino wool blend that's super soft on delicate skin. And they're fine to chuck in the washing machine, in case of those inevitable little spills and dribbles.

  • 60% cotton 30% polyamide 10% wool
  • Machine washable

Misty Purple Robins Fair Isle Cardigan

£28.00 £21.00

4.4
(5 reviews)

Bucket and spade? Check. Inflatable beach ball? Check. Next up on the packing list is this pure-cotton T-shirt, featuring a choice of colourful 3D appliqués with interactive details (ooooohhhh). Now, where did we put that rubber dinghy…

  • Appliqué logo
  • 100% cotton
  • Machine washable

Dark Wisteria Purple Novelty Travel T-Shirt

£18.00 £9.00

5
(3 reviews)

Baby will be the best-dressed of the bunch (including the grown-ups) in this special party dress. There's loads of detail going on here: the soft jersey and tulle net skirt features ruffles and appliqué bunnies or robins, not to mention its sparkly striped top and sweet bow detailing. Phew,…

  • Appliqué logo
  • Back button placket opening
  • Bodice 76% cotton 17% polyester 7% metallised fibre
  • Skirt 100% polyester
  • Skirt lining 100% cotton
  • Machine washable

Misty Purple Robins Pretty Tulle Appliqué Dress

£32.00 £22.40

4.7
(3 reviews)

What if we told you that you could look like a serious surfer, and protect your skin from the sun at the same time? Let us introduce this rash vest (made of UPF 50+ fabric). We think you’ll love the sunny colours – they're right at home on the beach.

  • ¾ length sleeves
  • Provides sun protection
  • 80% polyamide 20% elastane
  • Machine washable
  • Conforms to EN13758-2 UPF 40+

Light Purple/Neon Stripe Fun Rash Vest

£18.00 £16.20

5
(2 reviews)
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