Primrose

This cardigan is made from a cashmere blend for the softest of cuddles with your baby. It handles spills with ease – just pop it in the machine. The pretty colours with contrast buttons are perfect for layering over dresses and the sweet stitched detailing make this a cardigan to treasure.

  • 41% cotton 32% viscose 22% polyamide 5% cashmere
  • Machine washable

Primrose Yellow Cosy Cardigan

£22.00

( review)

Splashing in streams is what these shorts are made for. Yet they're also easy to pull off when diving in headfirst is far too irresistible. The garment-dyed treatment on the solid colours means they will look fresh no matter how many times they take a dip in the washing machine.

  • BLU, GRN, NEU, RED, KHK, LBL: Pigment garment dyed (see aftercare guidelines page)
  • MBL, YEL, GST, LBL: embroidered
  • Above knee length
  • Elasticated waist with functional drawstring
  • Front and back pockets
  • 100% cotton
  • Machine washable

Primrose Yellow Palmtrees Washed Canvas Pull-on Shorts

£28.00

( review)

This jersey play set is made to take some rough and tumble. The cosy sueded fabric is durable enough for everyday wear, while a bit of stretch means little ones can bend, reach and crawl to their hearts' content.

  • Garment washed for softness
  • Popper fastening at the back
  • Flutter logo
  • Top 95% cotton 5% elastane
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Ecru/Primrose Yellow Rainbow Supersoft Jersey Play Set

£30.00

( review)

How to look chic and feminine even when the temperature starts to drop? Try our fitted dress, crafted in thick ottoman fabric that is super cosy and ultra elegant too. Slimming darts and pops of colour on the hips create a flattering shape, while the below-the-knee fit makes this a versatile piece…

  • Outer 55% cotton 44% polyester 1% elastane, Lining 100% polyester
  • Machine washable
  • Fitted shape
  • Length finishes below knee
  • Sleeveless
  • Medium weight ottoman jersey
  • Fully lined
  • Exposed back zip

Primrose Ottoman Dress

£90.00 £54.00

( review)

What if there's a dress you could wear to work AND a cocktail party? One that's super flattering and has pockets. You're about to find out. We've crafted this design from satin-back crepe that feels as good as it looks. The fitted waist and gentle gathers under the bust give a fitted shape which…

  • 100% viscose
  • Machine washable
  • Semi-fitted shape
  • Length finishes at mid calf
  • Side pockets
  • Short sleeves
  • Unlined
  • Concealed back zip

Rosehip Primrose Ruth Midi Dress

£110.00 £77.00

3.8
(25 reviews)

Yes, you can nail elegance in five seconds flat. We've designed this dress for speedy sophistication – with a fitted waist, full skirt and sharp pleats. The bold print and textured fabric make this feminine piece a little bolder, and we've snuck in some pockets to keep your smaller essentials to…

  • Outer 98% cotton 2% elastane, Lining 98% cotton 2% elastane
  • Machine washable
  • Flattering fit and flare shape
  • Length finishes just above knee
  • Two front pockets
  • Short sleeves
  • Concealed back zip

Greek Blue Primrose Sierra Textured Dress

£98.00 £49.00

3.4
(8 reviews)

Who said you're not supposed to have favourites? For 9-to-5 (and beyond) style, this ruffled top reigns supreme. If the luxurious silk-blend fabric and print weren't enough to convince you, there's also the delicate cap sleeves, frilled neckline and self-tie notch neck. This one is a definite…

  • 61% viscose 39% silk
  • Machine washable
  • Semi-fitted shape
  • Length finishes at low hip
  • Short sleeves
  • Tie detail with keyhole at centre front neckline

Rosehip, Primrose Amanda Top

£65.00 £45.50

4.1
(16 reviews)

When it comes to sunny days, nothing beats a T-shirt dress for throw-on-and-go simplicity. We've given ours extra oomph with a sophisticated boat neck so it'll look just as good on the beach as at weekend brunch with the girls. Our cotton slub has a subtle texture too, so relaxed days are more…

  • 100% cotton
  • Machine washable
  • Shift with relaxed waist to a fitted hip and straight hem
  • Length finishes above knee
  • Short sleeves
  • Soft cotton jersey

Navy Spaced Primrose Paulina Jersey Dress

£45.00 £31.50

4.5
(26 reviews)

Nail sophisticated style with this below-the-knee skirt. The heavy, textured cotton means it doesn’t wrinkle easily and those bold prints make it perfect for everything from work to weddings. Can't get enough? There's a matching dress too.

  • Outer 98% cotton 2% elastane
  • Lining 96% polyester 4% elastane
  • Dry clean only
  • Sits at natural waist
  • Pencil shape
  • Length finishes below knee
  • Fully lined
  • Back vent
  • Concealed back zip

Greek Blue, Primrose Large Martha Skirt

£70.00 £42.00

4.7
(47 reviews)

We have updated our Primrose Ottoman Dress with long sleeves for chillier days, as the weather shouldn’t stop you looking chic. This fitted dress, crafted in thick ottoman fabric is super cosy and ultra-elegant too. Slimming darts and pops of colour at the waist create a flattering shape, while the…

  • Main 55% cotton 44% polyester 1% elastane, Lining 100% polyester
  • Machine washable
  • Fitted shape
  • Length finishes below knee
  • ¾ length sleeves
  • Medium weight ottoman jersey
  • Fully lined
  • Exposed back zip

Laura Ottoman Dress

£98.00 £58.80

( review)
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