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Novelty Scarf

Munching giraffe, snappy alligator and wandering whale… our colourful appliqué animals are as active as your little one. Each T-shirt comes in supersoft 100% cotton with concealed poppers on the shoulder for easy dressing and of course they’re machine washable.

  • Garment washed for softness
  • 3D detail
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Novelty T-shirt

£16.00

5
(5 reviews)

Munching giraffe, snappy alligator and wandering whale… our colourful appliqué animals are as active as your little one. Each T-shirt comes in supersoft 100% cotton with concealed poppers on the shoulder for easy dressing and of course they’re machine washable.

  • Garment washed for softness
  • 3D detail
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Novelty T-shirt

£16.00

5
(5 reviews)

Who would have thought getting swallowed up by a shark could feel this cosy? Our novelty hoodie features fearsome eyes, a fin and teeth. But inside it's really soft – and there's even a zip catch guard to protect delicate skin.

  • Garment washed for softness
  • Outer 100% cotton
  • Lining 100% cotton
  • Rib 97% cotton 3% elastane
  • Machine washable

Novelty Zip-up Hoodie

£33.00 £19.80

5
(2 reviews)

Our novelty tees may be fun and easy to wear, but they'll get friends and siblings squealing – simply lift the flaps to reveal underwater surprises. Featuring seaside stripes and a soft cotton finish, they're a real treat (with added trick).

  • Appliqué and embroidery logo
  • 100% cotton
  • Machine washable

Novelty Summer T-shirt

£20.00

5
(1 review)

Who would have thought getting swallowed up by a shark could feel this cosy? Our novelty hoodie features fearsome eyes, a fin and teeth. But inside it's really soft – and there's even a zip catch guard to protect delicate skin.

  • Garment washed for softness
  • Outer 100% cotton
  • Lining 100% cotton
  • Rib 97% cotton 3% elastane
  • Machine washable

Novelty Zip-up Hoodie

£33.00 £19.80

5
(2 reviews)

Your little one will look cuddlier than ever in this knitted hooded jacket, with playful 3D face and ears on the hood. The soft merino wool blend is soft on skin and perfect for keeping chills out. Mock wooden buttons add an extra touch of charm – and it's all machine washable.

  • 60% cotton 30% polyamide 10% wool
  • Machine washable

Novelty Knitted Jacket

£35.00

5
(2 reviews)

Our soft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front, it's a doddle to put on and will get your baby feeling nice and cosy in no time.

  • STR option only: Poppers are removed from the side seams because of the appliqué technique
  • Main 82% cotton 18% polyester
  • Hood lining 100% cotton
  • Machine washable

Novelty Towelling Throw-on

£26.00

5
(1 review)

Your little one will look cuddlier than ever in this knitted hooded jacket, with playful 3D face and ears on the hood. The soft merino wool blend is soft on skin and perfect for keeping chills out. Mock wooden buttons add an extra touch of charm – and it's all machine washable.

  • 60% cotton 30% polyamide 10% wool
  • Machine washable

Novelty Knitted Jacket

£32.00

5
(2 reviews)

These bold shoes are always ready for their next adventure, with a clever slip-on design that’s perfect for speedy getaways. The soft canvas uppers are decorated with an appliqué stripy skull and crossbones, or a huge shark with 3D teeth – don't worry, he doesn't bite!

  • Canvas upper, lining and insock
  • Man-made sole

Novelty Slip-on Shoes

£28.00

5
(2 reviews)

RAWR. ARRRGH. Whichever the roar, our hoodie fits the part. 3D appliqués, neon touches and clever textured details bring this jumper to life to surprise siblings and strangers alike. However tough it looks, this is one soft hoodie, made from comfortable jersey for everyday dressing up.

  • Appliqué and embroidery logo
  • 100% cotton
  • Machine washable

Novelty Zip-up Hoodie

£35.00

4.8
(4 reviews)

These everyday shoes are all about the good times. Embroidered eyes and whiskers plus irresistible 3D ears bring a little furry friend to life on each foot. Did we mention the super-cool metallic colour? Super-springy soles will have them jumping, hopping and skipping to their heart's content.

  • Textile and leather upper
  • Textile lining and insock
  • Man-made sole

Novelty Canvas Shoes

£28.00 £19.60

3.3
(6 reviews)

What do sweet strawberries and friendly dinosaurs have in common? They can both be found full of flutter and appliqué details on our twirl-worthy skirt. It has a stretchy waistband with a functional drawcord, plus handy pockets for storing all those super-important afternoon snacks. The full…

  • Elasticated waist with functional drawstring
  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Novelty Pocket Skirt

£30.00

5
(6 reviews)

Our soft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front, it's a doddle to put on and will get your baby feeling nice and cosy in no time.

  • STR option only: Poppers are removed from the side seams because of the appliqué technique
  • Main 82% cotton 18% polyester
  • Hood lining 100% cotton
  • Machine washable

Novelty Towelling Throw-on

£24.00

5
(1 review)

…printed scarves were made to take the chill off while you wait for the sun to shine. In soft cotton and modal, with tassel details and a variety of outfit-making prints, they’re endlessly versatile. Wear as a scarf now and pack in your suitcase as a back-up sarong when you're hitting the beach.

  • 65% cotton 35% modal
  • Machine washable
  • 180cm/70¾" long x 75cm/29½" wide

Printed Scarf

£25.00

4.9
(11 reviews)

Step aside, woolly scarf: behold our linen-cotton blend design. This lightweight piece with pom pom detail is perfect for draping around your shoulders on chilly evenings, and won't look out of place when the dress code is more St Tropez than Scarborough. It really is a scarf for all seasons.

  • Main 51% linen 49% cotton
  • Trim 100% polyamide
  • Machine washable
  • 180cm/70¾" long x 75cm/29½" wide

Pompom Linen Scarf

£40.00

3.5
(4 reviews)

What's that little creature on the floor? No it's not a mouse, it's the novelty animal face with 3D ears on our floral print sandals. The padded footbed on this leather design will keep tiny toes comfortable all day long. Time to scurry away to the climbing frame, garden playdate or beyond.

  • Padded leather insock
  • Adjustable touch and close fastening
  • Leather upper
  • Man-made sole
  • Synthetic lining

Leather Padded Sandals

£35.00

5
(12 reviews)

Beat off chills and gloomy weather by wrapping up warm in this cosy scarf in grey-sky-defying colours. It comes in a supersoft knit – perfect for blustery walks in the park. For a toasty trio, pair it with the matching hat and gloves.

  • 100% acrylic
  • Machine washable

Knitted Scarf

£16.00 £9.60

4.3
(4 reviews)

This cosy scarf is as primed for chilly weather as the reindeers in its knit. The mohair-mix yarn is oh-so soft and warm, while the lively pattern (with a couple of pompoms for good measure) adds some fun. Don't forget the hat to match.

  • 100% acrylic
  • Machine washable

Festive Scarf

£20.00 £6.00

4
(1 review)

Wrap up warm this year (and next) with our checked scarf. The rich red colour brightens up seasonal outfits, whether you're dressing for a party or a walk in the woods. It’s big enough to work as a blanket, while the supersoft material won't irritate your skin.

  • 100% acrylic
  • Machine washable

Woven Scarf

£30.00 £9.00

5
(7 reviews)

Three-quarter-length sleeves? Check. A relaxed shape? Check. Lightweight, delicate cotton? Check. This might be our prettiest top yet. Wear it with your favourite boyfriend jeans then swap to a pair of denim cut-offs when the weather cooperates.

  • 100% cotton
  • Machine washable
  • Relaxed fit
  • Length finishes at low hip
  • ¾ length sleeves
  • Button fastening at back

Pink Scarf Pintuck Top

£50.00 £25.00

3.5
(41 reviews)

A splash of sparkle is all that’s needed to cheer up gloomy days. This colourful scarf with a glittery zigzag design is made of the cosiest material we could find (with hat and mittens to match). And there’s a playful bobble trim on the end, just because.

  • 95% acrylic 3% polyester 2% metallised fibre
  • Machine washable

Sparkle Chevron Scarf

£16.00 £9.60

2
(1 review)

A couple of loops round the neck and this snood is a bear hug that never ends. The supersoft mohair knit is as cosy as it comes, and the colourblock design is easy to coordinate with our range. Triple up the toasty with the matching hat and mittens.

  • 100% acrylic
  • Machine washable

Colour Block Snood

£20.00 £12.00

5
(1 review)

This jumper is almost as sweet as your little one. Featuring knitted cars, a royal Sprout or a scarf-wearing snowman, it's just the thing for family photos. The cashmere blend is ridiculously soft but you can still pop it in the washing machine.

  • 42% cotton 31% viscose 22% polyamide 5% cashmere
  • Machine washable

Fun Knitted Jumper

£28.00 £16.80

4.9
(8 reviews)

This jumper is almost as sweet as your little one. Featuring knitted cars, a royal Sprout or a scarf-wearing snowman, it's just the thing for family photos. The cashmere blend is ridiculously soft but you can still pop it in the washing machine.

  • 42% cotton 31% viscose 22% polyamide 5% cashmere
  • Machine washable

Fun Knitted Jumper

£28.00 £16.80

4.9
(8 reviews)
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