Magic

Christmas is a magical time and this soft, cotton T-shirt is no exception with its festive foil print. Wave a hand across the sequins, say the magic word (hint: it's the name of everyone's favourite reindeer) and ta-da, the colours change – no wand required.

  • 100% cotton, exclusive of decoration
  • Double-sided sequins that can be swiped to change colour
  • Sequin logo
  • Printed logo
  • Machine washable

Festive Sequin T-shirt

£20.00 £10.00

( review)

Sparkly, lightweight, comfortable – is there anything this T-shirt can't do? The fun designs will stand out on the playground, while the glitter print detailing adds a sprinkle of magic to this simple jersey style.

  • Glitter printed logo
  • 100% cotton
  • Machine washable

Sparkly Graphic T-shirt

£18.00 £9.00

( review)

Glide along as if by magic in these velvet backless mules, which will also miraculously go with everything in your wardrobe. The secret to the backless style is the crossover front, which holds your foot securely in place. A mid-height heel and pointed toe ensure elegance, and they're leather-lined…

  • Upper textile
  • Lining and sole leather
  • Heel height 9cm/3½"
  • Comes with its own fabric storage bag

Kelsey Heels

£120.00 £60.00

( review)

Our sweet metallic shoes add a sprinkle of animal magic to getting dressed. The embroidered nose, eyes and whiskers bring these furry friends to life, not to mention the 3D ears. A soft leather lining keeps little toes comfortable all day long.

  • Leather upper, lining and insock

Leather Mouse Shoes

£24.00 £19.20

4.5
(2 reviews)

What’s the magic word? Our stripy graphic T-shirts have the answer. The bright multi-coloured designs and fun slogans will be the envy of the playground (even though they're not ideal for hide-and-seek). Contrasting stripes on the sleeves add a hint of sporty style, while cotton fabric keeps things…

  • Printed logo
  • 100% cotton
  • Machine washable

Word Up Graphic T-shirt

£18.00 £9.00

( review)

We waved our magic wand to make a fairy-tale dress fit for a princess, conjuring up delicate tulle fabric in layers for a full skirt. Fluttery sleeves and a floral appliqué waistband will hold everyone spellbound. It's cut to an elegant midi length to show off those sparkly dancing shoes (or…

  • Outer 100% polyester
  • Lining 100% viscose
  • Machine washable

Twirly Tulle Dress

£51.00 £40.80

5
(1 review)

Bring a sprinkle of magic to playtime. With glitter, leather and velvet options, these shoes mean little feet will be a (sparkly) blur in the playground. Our comfortable pin spot canvas lining and easy touch-and-close fastening make speedy getaways even easier.

  • MET: Upper leather, Lining & insock textile, Sole synthetic ROS: Upper textile covered glitter, Insock textile, Sole synthetic BRN: Upper textile, Insock textile, Sole synthetic

Fun Low Tops

£40.00 £20.00

( review)

Playtime is more fun with a furry friend – how about the cheeky cat or funny bunny who hang out on our soft cord skirt? A colourful floral lining adds charm while the elasticated back makes it easy to slip on. Sparkly whiskers add a touch of magic to these animal pals.

  • Appliqué logo
  • Half elasticated back waist
  • Outer 100% cotton
  • Lining 80% polyester 20% cotton
  • Machine washable

Animal Appliqué Skirt

£30.00 £24.00

( review)

Move over, Cinderella. In these embellished slippers, little toes will feel special all evening long. Sequins add a magic touch to dancing feet, while the lush velvet uppers and a soft canvas lining mean they're as comfortable as they are shiny. Win-win, if you ask us.

  • Textile upper and lining
  • Man-made insock
  • Man-made sole

Embellished Flats

£40.00 £32.00

( review)

Magic up a bit of extra cosiness for your outfit with a pair of knee-high socks from our three-pack. Bold stripes and lively spots mean you'll be easy to see when you're running around the park. When it's really chilly out, wear yours layered under jeans or leggings.

  • PNK: Sparkle 55% cotton 20% polyamide 17% polyester 6% metallic 2% elastane, Stripe 79% cotton 20% polyamide 1% elastane, Navy 68% cotton 31% polyamide 1% elastane
  • MUL: Sparkle 79% cotton 18% polyamide 1% Polyester 1% metallic 1% elastane, Stripe 80% cotton 18% polyamide 2% elastane, Blue 72% cotton 26% polyamide 1% elastane 1% metallic
  • STR: Spaceship 74% cotton 25% polyamide 1% elastane, Star 79% cotton 20% polyamide 1% elastane, Stripe 69% cotton 21% polyamide 6% polyester 1% elastane
  • STP: llama pattern/ star 73% cotton 24% polyamide 10% polyester 1% elastane, single llama 74% cotton 15% polyamide 10% polyester 1% elastane
  • Machine washable

3 Pack Knee-high Socks

£16.00 £9.60

( review)

Our sweet metallic shoes add a sprinkle of animal magic to getting dressed. The embroidered nose, eyes and whiskers bring these furry friends to life, not to mention the 3D ears. A soft leather lining keeps little toes comfortable all day long.

  • Leather upper, lining and insock

Leather Mouse Shoes

£24.00 £19.20

4.5
(2 reviews)

…V-neck? Is it a scoop? No, it's a voop – a perfect blend of the two. We've decorated this sleeveless dress with bold patterns to bring a touch of magic to your day, while the drapey cotton blend keeps you cool whether you're at work or off duty. Handy pockets and subtle gathers at the waist and…

  • 52% modal 48% cotton
  • Machine washable
  • Semi-fitted shape
  • Length finishes just above knee
  • Side pockets
  • Sleeveless
  • Soft cotton blend jersey
  • Unlined
  • Soft gathers in skirt from waist at front and back

Melinda Jersey Dress

£55.00 £38.50

4.3
(44 reviews)

Soft and comfortable, these cotton leggings are far from ordinary. Our stripy leggings have had a magical makeover and now feature a blessing of glittery unicorns (it’s like a mystical herd) galloping by.

  • Glitter print
  • 92% cotton 8% elastane
  • Machine washable

Unicorn Glitter Leggings

£16.00 £8.00

5
(1 review)

Our fun, sequin headband is just the thing for listening out for magical creatures. In dusty pink cotton, it has glittering 3D ears to help with the search – shhh, don't tell everyone, or they'll all want a turn.

  • Strap 49% polyester 32% polyamide 11% elastane 8% metallic
  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Sequin Headband

£14.00 £7.00

( review)

There’s something magical about our trousers – as the sun comes out, they roll up into a three-quarter length thanks to the handy tabs at the side. This versatile pair has a drawstring for a snug fit and can be matched to baby’s favourite T-shirt.

  • Garment washed for softness
  • Fully functional drawstring adjusts to your child's waist
  • Roll-up legs with button fastening
  • 100% cotton
  • Machine washable

Roll-up Trousers

£22.00 £15.40

4.6
(5 reviews)

We Brits know a thing or two about unexpected weather, so we created this magical coat that can transform itself in the blink of an eye. Separate the layers and wear as a light showerproof jacket or comfy gilet, or combine the two for a super-warm padded jacket. The pockets will keep Mini hands…

  • Shower resistant
  • Fully lined
  • Detachable inner layer
  • Outer 100% polyester
  • Body lining 100% polyester
  • Sleeve lining 100% polyester
  • Hood lining 100% polyester
  • Filling 100% polyester
  • Detachable gilet 100% polyester
  • Machine washable

Three-in-one Anorak

£76.00 £45.60

( review)

Prepare to be amazed – this skirt has magical properties. This spellbinding design is crafted from lightweight cotton with eye-catching floral embroidery on the hem. A gathered waistband adds fullness to the A-line style and invisible pockets streamline the flattering shape. How's that for flower…

  • Main 100% cotton, Lining 100% cotton
  • Embroidery 100% polyester
  • Machine washable
  • Sits at natural waist
  • Fitted through waist widening to a flattering full skirt
  • Length finishes below knee
  • Concealed back zip

Haidee Embroidered Skirt

£85.00 £59.50

4.3
(3 reviews)

There’s something magical about our trousers – as the sun comes out, they roll up into a three-quarter length thanks to the handy tabs at the side. This versatile pair has a drawstring for a snug fit and can be matched to baby’s favourite T-shirt.

  • Garment washed for softness
  • Fully functional drawstring adjusts to your child's waist
  • Roll-up legs with button fastening
  • 100% cotton
  • Machine washable

Roll-up Trousers

£22.00 £15.40

4.6
(5 reviews)

Magical adventures are 100% guaranteed with the animals on this long-sleeved T-shirt. Choose between a flying unicorn, rainbow owl or a garland-wearing hamster, all crafted from dazzlingly detailed embroidery. In pure cotton, this top will soon be a colourful, comfortable favourite.

  • 100% cotton
  • Machine washable

Superstitch Appliqué T-shirt

£18.00 £9.00

( review)

Shake your pompoms for joy – because you've discovered our happiness-inducing hat. It may not have magical powers, but with a fluffy bobble this big, it'll be hard to keep the smile off your face. This wool-blend beanie's Fair Isle pattern is just as fun, with light ribbing at the bottom to keep it…

  • 45% polyamide 40% merino wool 15% alpaca
  • Hand wash only

Fair Isle Hat

£35.00 £24.50

( review)

Floaty and feminine, our magical midi skirt can live up to any occasion. The statement floral print on the outside and full cotton underskirt on the inside mean it's so fun to wear you'll want to twirl all night. It's gathered at the waistband, too, for a flattering finish.

  • Main 98% cotton 2% elastane, Lining 100% cotton
  • Machine washable
  • Sits at natural waist
  • Fitted through waist widening to a flattering full skirt
  • Length finishes above ankle
  • Concealed back zip

Emelia Midi Skirt

£120.00 £72.00

3.6
(7 reviews)

All sorts of strange things happen after dark: owls start hooting, hedgehogs come out to play and cosy long john pyjamas magically light up the night. With these fun glow-in-the-dark designs made from supersoft cotton, space cadets will snooze happily while they dream of their next mission.

  • Stretchy jersey rib
  • Soft against skin
  • Brushed inside for cosiness
  • Rib cuffs for a snuggly fit
  • Fully elasticated waist for stretch and comfort
  • Easy care, machine wash and tumble dryable
  • 100% cotton
  • Machine washable
  • Close fitting garments are less likely to catch fire, so this style is designed to fit snugly
  • Not flame resistant
  • KEEP AWAY FROM FIRE

Glow-in-the-dark Pyjamas

£24.00 £14.40

( review)

Twirl away all day in this sparkly long-sleeved dress. The three layers of tulle create an ombré effect and plenty of fullness, while the soft jersey lining keeps it comfortable. A row of sequins adds extra shine, making it a truly magical choice. All that's missing is the glass slippers...

  • Main 100% cotton
  • Net 100% polyester
  • Machine washable

Jersey Tulle Dress

£35.00 £17.50

( review)

…chanced upon this scarf. It's made from wool for supersoftness and ultra-cosiness (both of which are words, of course). Choose grey marl with a star-studded, Fair Isle design for a wintry classic. Or go for navy with a shooting star, which magically catches the light thanks to its metallic thread.

  • Main 50% cotton 50% wool
  • Hand wash only
  • 190cm/74¾" long x 30cm/11¾" wide

Novelty Scarf

£38.00 £15.20

( review)

This skater dress with its full, swishy skirt has a trick up its sleeve (or should we say, across the front): a sequin design that magically changes colour when you brush your hand over them. Choose between a rollerskate and a shooting star; either way, there's sparkly thread in the waistband and…

  • 95% cotton 5% elastane
  • Machine washable

Colour-change Sequin Dress

£35.00 £24.50

( review)

What’s the time, Mr Wolf? Extra-cosy-mitten-o'clock, that's what. Knitted in a thick fabric and with jacquard detailing, our wolf mittens will be the talk of the pack. Pair with the matching wolf hat for extra fairytale-inspired magic.

  • 100% acrylic
  • Machine washable

Wolf Mittens

£14.00 £5.60

( review)

A recipe for a secret potion? Well actually, we do have one... Mix trousers with an extra-special ingredient: soft velvet. These loose-fit culottes have a frilly elasticated waistband, plus a sparkly trim on the pockets. We reckon all that makes them pretty magical, don't you?

  • Elasticated waist
  • 100% polyester
  • Machine washable

Velvet Culottes

£32.00 £12.80

( review)

You've got the weekend on its way – all you need is a cosy oversized roll-neck to really wind down. And, as if by magic, we have just the thing. This 100% merino wool number is seriously indulgent. The drop shoulder keeps things relaxed while you go about your day in supremely comfortable style.

  • 100% wool
  • Hand wash or dry clean
  • Dropped shoulder for an oversized fit
  • Length finishes at mid hip
  • Full length sleeves

Daisy Jumper

£98.00 £78.40

( review)

How could the classic pencil skirt possibly be improved?' you cry. 'With a touch of Boden magic', we reply. This slinky style has a structured shape and is fully lined to keep you comfortable. The luxurious Italian fabric has a bold herringbone design, just to keep things interesting.

  • Main 84% wool 12% polyamide 4% other fibres, Lining 100% polyester
  • Dry clean only
  • Sits at natural waist
  • Pencil shape
  • Length finishes below knee
  • Fully lined
  • Back vent
  • Concealed back zip

Freya Pencil Skirt

£90.00 £27.00

( review)

With a snuggly hood and button-up neck, this cotton-blend jumper is perfect for bundling baby up against snowy weather. The Fair Isle fir trees and leaping reindeers (with French knot noses) run across the neck, shoulders and back for a touch of Christmas magic.

  • 42% cotton 31% viscose 22% polyamide 5% cashmere
  • Machine washable

Reindeer Fair Isle Jumper

£30.00 £15.00

( review)

Who's ready for the school disco? With a full tartan skirt – lined with layers of cotton and tulle – this dress is. The soft velvet bodice has a sparkly metallic waistband for an extra dose of festive magic. Now, where's that DJ?

  • Bodice: 100% Polyester
  • Skirt: 98% Polyester, 2% Metallised Fibre
  • Top Net: 100% Polyamide
  • Bottom Net: 100% Polyester
  • Lining: 100% Cotton
  • Machine washable

Check Party Dress

£51.00 £25.50

( review)

'How could the classic pencil skirt possibly be improved?' you cry. 'With a touch of Boden magic', we reply. This slinky style has a structured shape and is fully lined to keep you comfortable. The luxurious Italian fabric has a textured finish, just to keep things interesting.

  • NVY and MPK: 75% cotton 20% acrylic 5% polyester
  • NAV and GRN: outer 70% wool 30% polyester
  • Lining 100% polyester
  • Dry clean only
  • Sits at natural waist
  • Pencil shape
  • Length finishes below knee
  • Fully lined
  • Back vent
  • Concealed back zip

Freya Pencil Skirt

£90.00 £54.00

4.5
(30 reviews)

…our pure-cotton woven pyjamas should be right at the top of the wish list. The bottoms feature an elasticated waist for maximum comfort during bedtime (or a sneaky late-night rummage through presents), while the chest pocket adds a special little touch. Both designs are full of festive magic, too.

  • Chest pocket
  • 100% cotton
  • Machine washable
  • KEEP AWAY FROM FIRE

Woven Pyjama Set

£30.00 £24.00

( review)

With plenty of rainbow magic, this scalloped dress is just the thing for party games of pin-the-tail-on-the-unicorn. Each tier on the skirt and yoke is trimmed with a pop of bright colour and there's an invisible zip at the back. Breathable cotton and straps mean it stays comfortable for long days…

  • Concealed back zip
  • 100% cotton
  • Machine washable

Rainbow Scallop Dress

£40.00 £32.00

( review)

…This soft cotton jersey dress with a stripy top has a surprise hidden in its sparkly sequin appliqué: just stroke it for some colour-change magic. If that's not enough to inspire envy in the playground, there's ruffle detailing at the waist and the skirt has pockets for stashing sweets (we…

  • 100% cotton
  • Machine washable

Sequin Colour-change Dress

£32.00 £19.20

3.8
(18 reviews)

The cleverest wizards have been working very hard on this swimsuit. To see their magic at work, move a hand across the design on the front and it'll change colour. Playful stripes and fun frills add to the fairy-tale fun.

  • Outer 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Colour-change Sequin Swimsuit

£22.00

( review)

Just when you thought baby couldn’t get cuddlier, we created these luxurious 100% cashmere joggers. Now we know what you’re thinking, but hold it – they're machine washable (what magic is this?). And they come in a gift box. Let’s just pop them in the bag, shall we?

  • 100% cashmere
  • Machine washable

Cashmere Trousers

£60.00

( review)

Want to see a magic trick? With a simple zip, these pull-on trousers convert to shorts and back again. Perfect for those days when the sun does its disappearing act. Made from a lightweight fabric with Warrior Knees, there's an amazing six pockets: great for hiding hankies, doves and rabbits...

  • Warrior Knees
  • Ribbed waistband with functional drawstring
  • Front and back pockets
  • Main 75% cotton 25% polyamide
  • Rib 100% cotton
  • Machine washable

Zip-off Techno Trousers

£37.00

( review)

We like to think of this sparkly jersey tee as a magic trick you can wear. Simply brush your hand over the sequins to reveal a new hue. The striped soft jersey is the perfect background for eating cherries or ice lollies.

  • Double sided sequins that can be swiped to change colour
  • Sequin logo
  • 100% cotton
  • Machine washable

Colour-change Sequin T-shirt

£22.00 £16.50

( review)

As if the cosy brush-back cotton-rich material wasn't enough, we injected a touch of magic into this sweatshirt. Wave a hand over the sparkly stars, rainbows or bright sequinned stripes and – hey, presto – they change colour in a flash. But the greatest trick of all? It's all totally machine…

  • Double sided sequins that can be swiped to change colour
  • Sequin logo
  • Main 60% cotton 40% polyester
  • Rib 100% cotton
  • Machine washable

Colour-change Sweatshirt

£35.00

( review)

We’ve taken a classic vest and worked our magic to create a sunny weather essential. Bobble detailing and a frill at the neckline make it smart enough for keeping cool in the office. What's more, it's crafted from cotton modal, making it soft and comfortable – perfect for doing errands at the…

  • 55% modal 45% cotton
  • Machine washable
  • Raw edge self fabric ruffle at neck
  • Semi-fitted shape
  • Length finishes at low hip
  • Lightweight drapey jersey
  • Keyhole detail at back neck

Frill Jersey Vest

£28.00

4.6
(7 reviews)

These cosy long john pyjamas magically light up the night. With fun glow-in-the-dark designs made from supersoft cotton, budding musicians and adventurers will snooze happily while they dream of their next event.

  • Snug fit
  • Stretchy jersey rib
  • Soft against skin
  • Brushed inside for cosiness
  • Rib cuffs for a snuggly fit
  • Fully elasticated waist for stretch and comfort
  • Easy care, machine wash and tumble dryable
  • 100% cotton
  • Machine washable
  • KEEP AWAY FROM FIRE
  • Close fitting garments are less likely to catch fire, so this style is designed to fit snugly
  • Not flame resistant

Glow-in-the-dark Long Pyjamas

£28.00 £21.00

( review)

This super-duper jumper is just begging to be jumped into headfirst. Put together using a supersoft cotton-merino-wool blend, it has a chunky ribbed neckline and contrast cuffs. Motifs range from tip-top life advice in rainbow shades to magical colour-changing sequins.

  • 62% cotton 29% polyamide 9% wool
  • Machine washable

Happy Days Jumper

£43.00 £32.25

( review)

No signal? No problem: the emoji on this textured cotton T-shirt in is on hand to do all the talking. Or want to go to a faraway land? Pick the colourful unicorn for magical adventures. Both have big bouclé designs that really stand out – and are gloriously tactile.

  • 100% cotton
  • Machine washable

Bouclé Appliqué T-shirt

£18.00 £13.50

( review)

Cheerful short-sleeved tunics are just the job for sunny days spent racing around the park. These soft jersey designs come in a bold floral or magical animal print. Match with our coordinating stripy leggings for the perfect playground outfit – just empty the pockets of goodies before hitting the…

  • 100% cotton
  • Machine washable

Colourful Printed Tunic

£22.00

5
(7 reviews)

Spots: check. 7.5-second dressing: uh-huh. Meet this easy-to-wear jumpsuit which magically combines your favourite trousers and top. Featuring figure-enhancing pleats at the waist, this one-piece comes with a detachable belt tie for a flattering finish. The short sleeves and soft slub-cotton fabric…

  • 100% cotton
  • Machine washable
  • Fitted shape
  • Length finishes above ankle
  • Side pockets
  • Short sleeves
  • Textured slub jersey
  • Unlined
  • Concealed back zip

Caitlin Jersey Jumpsuit

£80.00

( review)

Ingredients for a go-to denim bomber jacket? Soft cotton, a generous splash of embroidery and a few drops of rainbow-trim magic. Add a full lining for warmth, an easy-on zip-up fastening and a snug elasticated hem for the full recipe.

  • Main 78% cotton 21% polyester 1% elastane
  • Body lining 100% cotton
  • Sleeve lining 100% polyester
  • Rib 100% polyester
  • Machine washable

Jersey Denim Bomber Jacket

£51.00

( review)

Lollipops, balloons and silly hats at the ready – this dress is made for parties. Cute appliqué, embroidery and cuff sleeves combine with a broderie lace hem for special-occasion magic. Thanks to buttons that go halfway down the back, quick outfit changes are a cinch.

  • Length finishes above knee
  • Garment washed for softness
  • Fully lined
  • Embroidered motif
  • Back button placket opening
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Embroidered Woven Dress

£28.00 £19.60

( review)

Drying off doesn't need to get in the way of seaside adventures. Chuck on this towelling robe after a splash in the sea and it'll soak up water like magic. It's comfortable enough for running around the beach, while the long sleeves and hood keep things cosy.

  • Main 83% cotton 17% polyester
  • Hood lining 100% cotton
  • Machine washable

Towelling Throw-on

£30.00

( review)

…This soft cotton jersey dress with a stripy top has a surprise hidden in its sparkly sequin appliqué: just stroke it for some colour-change magic. If that's not enough to inspire envy in the playground, there's ruffle detailing at the waist and the skirt has pockets for stashing sweets (we…

  • 100% cotton
  • Machine washable

Sequin Colour-change Dress

£32.00

3.8
(18 reviews)

Lollipops, balloons and silly hats at the ready – this dress is made for parties. Cute appliqué, embroidery and cuff sleeves combine with a broderie lace hem for special-occasion magic. Thanks to buttons that go halfway down the back, quick outfit changes are a cinch.

  • Length finishes above knee
  • Garment washed for softness
  • Fully lined
  • Embroidered motif
  • Back button placket opening
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Embroidered Woven Dress

£28.00 £19.60

( review)
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