Magic

Glide along as if by magic in these velvet backless mules, which will also miraculously go with everything in your wardrobe. The secret to the backless style is the crossover front, which holds your foot securely in place. A mid-height heel and pointed toe ensure elegance, and they're leather-lined…

  • Upper textile
  • Lining and sole leather
  • Heel height 9cm/3½"
  • Comes with its own fabric storage bag

Kelsey Heels

£120.00 £48.00

( review)

What’s the magic word? Our stripy graphic T-shirts have the answer. The bright multi-coloured designs and fun slogans will be the envy of the playground (even though they're not ideal for hide-and-seek). Contrasting stripes on the sleeves add a hint of sporty style, while cotton fabric keeps things…

  • Printed logo
  • 100% cotton
  • Machine washable

Word Up Graphic T-shirt

£18.00 £9.00

( review)

…V-neck? Is it a scoop? No, it's a voop – a perfect blend of the two. We've decorated this sleeveless dress with bold patterns to bring a touch of magic to your day, while the drapey cotton blend keeps you cool whether you're at work or off duty. Handy pockets and subtle gathers at the waist and…

  • 52% modal 48% cotton
  • Machine washable
  • Semi-fitted shape
  • Length finishes just above knee
  • Side pockets
  • Sleeveless
  • Soft cotton blend jersey
  • Unlined
  • Soft gathers in skirt from waist at front and back

Melinda Jersey Dress

£55.00 £38.50

4.3
(44 reviews)

These cosy long john pyjamas magically light up the night. With fun glow-in-the-dark designs made from supersoft cotton, budding musicians and adventurers will snooze happily while they dream of their next event.

  • Snug fit
  • Stretchy jersey rib
  • Soft against skin
  • Brushed inside for cosiness
  • Rib cuffs for a snuggly fit
  • Fully elasticated waist for stretch and comfort
  • Easy care, machine wash and tumble dryable
  • 100% cotton
  • Machine washable
  • KEEP AWAY FROM FIRE
  • Close fitting garments are less likely to catch fire, so this style is designed to fit snugly
  • Not flame resistant

Glow-in-the-dark Long Pyjamas

£24.00 £12.00

( review)

This super-duper jumper is just begging to be jumped into headfirst. Put together using a supersoft cotton-merino-wool blend, it has a chunky ribbed neckline and contrast cuffs. Motifs range from tip-top life advice in rainbow shades to magical colour-changing sequins.

  • 62% cotton 29% polyamide 9% wool
  • Machine washable

Happy Days Jumper

£43.00 £25.80

( review)

All sorts of strange things happen after dark: owls start hooting, hedgehogs come out to play and cosy long john pyjamas magically light up the night. With these glow-in-the-dark designs, made from supersoft cotton, space cadets will snooze happily while they dream of their next mission.

  • Glow-in-the-dark printed logo
  • Stretchy jersey rib
  • Soft against skin
  • Brushed inside for cosiness
  • Rib cuffs for a snuggly fit
  • Fully elasticated waist for stretch and comfort
  • Easy care, machine wash and tumble dryable
  • 100% cotton
  • Machine washable
  • Close fitting garments are less likely to catch fire, so this style is designed to fit snugly
  • Not flame resistant
  • KEEP AWAY FROM FIRE

Glow-in-the-dark Pyjamas

£28.00 £16.80

    ( review)

    Prepare to be amazed – this skirt has magical properties. This spellbinding design is crafted from lightweight cotton with eye-catching floral embroidery on the hem. A gathered waistband adds fullness to the A-line style and invisible pockets streamline the flattering shape. How's that for flower…

    • Main 100% cotton, Lining 100% cotton
    • Embroidery 100% polyester
    • Machine washable
    • Sits at natural waist
    • Fitted through waist widening to a flattering full skirt
    • Length finishes below knee
    • Concealed back zip

    Haidee Embroidered Skirt

    £85.00 £42.50

    4.3
    (3 reviews)

    Shake your pompoms for joy – because you've discovered our happiness-inducing hat. It may not have magical powers, but with a fluffy bobble this big, it'll be hard to keep the smile off your face. This wool-blend beanie's Fair Isle pattern is just as fun, with light ribbing at the bottom to keep it…

    • 45% polyamide 40% merino wool 15% alpaca
    • Hand wash only

    Fair Isle Hat

    £35.00 £24.50

    ( review)

    Floaty and feminine, our magical midi skirt can live up to any occasion. The statement floral print on the outside and full cotton underskirt on the inside mean it's so fun to wear you'll want to twirl all night. It's gathered at the waistband, too, for a flattering finish.

    • Main 98% cotton 2% elastane, Lining 100% cotton
    • Machine washable
    • Sits at natural waist
    • Fitted through waist widening to a flattering full skirt
    • Length finishes above ankle
    • Concealed back zip

    Emelia Midi Skirt

    £120.00 £72.00

    3.6
    (7 reviews)

    What’s the time, Mr Wolf? Extra-cosy-mitten-o'clock, that's what. Knitted in a thick fabric and with jacquard detailing, our wolf mittens will be the talk of the pack. Pair with the matching wolf hat for extra fairytale-inspired magic.

    • 100% acrylic
    • Machine washable

    Wolf Mittens

    £14.00 £5.60

    ( review)

    Animals + sequins = magic. Our long-sleeved stripy T-shirt has all three, and in 100% cotton it's super comfortable too. And now for the abracadabra moment: simply stroke the sequinned motif and watch it change colour. That's the party trick sorted then.

    • Double-sided sequins that can be swiped to change colour
    • Sequin logo
    • 100% cotton
    • Machine washable

    Colour-change Sequin T-shirt

    £22.00 £17.60

    ( review)

    A recipe for a secret potion? Well actually, we do have one... Mix trousers with an extra-special ingredient: soft velvet. These loose-fit culottes have a frilly elasticated waistband, plus a sparkly trim on the pockets. We reckon all that makes them pretty magical, don't you?

    • Elasticated waist
    • 100% polyester
    • Machine washable

    Velvet Culottes

    £32.00 £12.80

    ( review)

    You've got the weekend on its way – all you need is a cosy oversized roll-neck to really wind down. And, as if by magic, we have just the thing. This 100% merino wool number is seriously indulgent. The drop shoulder keeps things relaxed while you go about your day in supremely comfortable style.

    • 100% wool
    • Hand wash or dry clean
    • Dropped shoulder for an oversized fit
    • Length finishes at mid hip
    • Full length sleeves

    Daisy Jumper

    £98.00 £58.80

    ( review)

    How could the classic pencil skirt possibly be improved?' you cry. 'With a touch of Boden magic', we reply. This slinky style has a structured shape and is fully lined to keep you comfortable. The luxurious Italian fabric has a bold herringbone design, just to keep things interesting.

    • Main 84% wool 12% polyamide 4% other fibres, Lining 100% polyester
    • Dry clean only
    • Sits at natural waist
    • Pencil shape
    • Length finishes below knee
    • Fully lined
    • Back vent
    • Concealed back zip

    Freya Pencil Skirt

    £90.00 £36.00

    ( review)

    'How could the classic pencil skirt possibly be improved?' you cry. 'With a touch of Boden magic', we reply. This slinky style has a structured shape and is fully lined to keep you comfortable. The luxurious Italian fabric has a textured finish, just to keep things interesting.

    • NVY and MPK: 75% cotton 20% acrylic 5% polyester
    • NAV and GRN: outer 70% wool 30% polyester
    • Lining 100% polyester
    • Dry clean only
    • Sits at natural waist
    • Pencil shape
    • Length finishes below knee
    • Fully lined
    • Back vent
    • Concealed back zip

    Freya Pencil Skirt

    £90.00 £54.00

    4.5
    (30 reviews)

    The cleverest wizards have been working very hard on this swimsuit. To see their magic at work, move a hand across the design on the front and it'll change colour. Playful stripes and fun frills add to the fairy-tale fun.

    • Outer 80% polyamide 20% elastane
    • Lining 100% polyester
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Colour-change Sequin Swimsuit

    £22.00

    ( review)

    Just when you thought baby couldn’t get cuddlier, we created these luxurious 100% cashmere joggers. Now we know what you’re thinking, but hold it – they're machine washable (what magic is this?). And they come in a gift box. Let’s just pop them in the bag, shall we?

    • 100% cashmere
    • Machine washable

    Cashmere Trousers

    £55.00

    ( review)

    This T-shirt is made with special powers that help the wearer perform a magic spell: with a wave of a hand, the sequins on the front change colour. Choose from the looks-good-enough-to-eat rocket lolly design or the sunglasses which morph to spell COOL. Ideal for indecisive-dressing days, this…

    • Double sided sequins that can be swiped to change colour
    • 100% cotton
    • Machine washable

    Colour Change Sequin T-shirt

    £20.00

    ( review)

    Want to see a magic trick? With a simple zip, these pull-on trousers convert to shorts and back again. Perfect for those days when the sun does its disappearing act. Made from a lightweight fabric with Warrior Knees, there's an amazing six pockets: great for hiding hankies, doves and rabbits...

    • Warrior Knees
    • Ribbed waistband with functional drawstring
    • Front and back pockets
    • Main 75% cotton 25% polyamide
    • Rib 100% cotton
    • Machine washable

    Zip-off Techno Trousers

    £37.00

    ( review)

    This T-shirt is made with special powers that help the wearer perform a magic spell: with a wave of a hand, the sequins on the front change colour. Choose from the looks-good-enough-to-eat rocket lolly design or the sunglasses which morph to spell COOL. Ideal for indecisive-dressing days, this…

    • Double sided sequins that can be swiped to change colour
    • 100% cotton
    • Machine washable

    Colour Change Sequin T-shirt

    £22.00

    ( review)

    We like to think of this sparkly jersey tee as a magic trick you can wear. Simply brush your hand over the sequins to reveal a new hue. The striped soft jersey is the perfect background for eating cherries or ice lollies.

    • Double sided sequins that can be swiped to change colour
    • Sequin logo
    • 100% cotton
    • Machine washable

    Colour-change Sequin T-shirt

    £20.00

    ( review)

    As if the cosy brush-back cotton-rich material wasn't enough, we injected a touch of magic into this sweatshirt. Wave a hand over the sparkly stars, rainbows or bright sequinned stripes and – hey, presto – they change colour in a flash. But the greatest trick of all? It's all totally machine…

    • Double sided sequins that can be swiped to change colour
    • Sequin logo
    • Main 60% cotton 40% polyester
    • Rib 100% cotton
    • Machine washable

    Colour-change Sweatshirt

    £35.00 £17.50

    ( review)

    We’ve taken a classic vest and worked our magic to create a sunny weather essential. Bobble detailing and a frill at the neckline make it smart enough for keeping cool in the office. What's more, it's crafted from cotton modal, making it soft and comfortable – perfect for doing errands at the…

    • 55% modal 45% cotton
    • Machine washable
    • Raw edge self fabric ruffle at neck
    • Semi-fitted shape
    • Length finishes at low hip
    • Lightweight drapey jersey
    • Keyhole detail at back neck

    Frill Jersey Vest

    £28.00

    4.6
    (7 reviews)

    …V-neck? Is it a scoop? No, it's a voop – a perfect blend of the two. We've decorated this sleeveless dress with bold patterns to bring a touch of magic to your day, while the drapey cotton blend keeps you cool whether you're at work or off duty. Handy pockets and subtle gathers at the waist and…

    • 52% modal 48% cotton
    • Machine washable
    • Semi-fitted shape
    • Length finishes just above knee
    • Side pockets
    • Sleeveless
    • Soft cotton blend jersey
    • Unlined
    • Soft gathers in skirt from waist at front and back

    Melinda Jersey Dress

    £55.00

    4.3
    (44 reviews)

    This super-duper jumper is just begging to be jumped into headfirst. Put together using a supersoft cotton-merino-wool blend, it has a chunky ribbed neckline and contrast cuffs. Motifs range from tip-top life advice in rainbow shades to magical colour-changing sequins.

    • 62% cotton 29% polyamide 9% wool
    • Machine washable

    Happy Days Jumper

    £43.00 £21.50

    ( review)

    Put on a happy face (or two) in this cheerful striped T-shirt. The sequinned smiley transforms into a friendly message with a magical swipe of the hand. Fully machine washable, it's easy to keep the sparkle coming time after time.

    • Double sided sequins that can be swiped to change colour
    • Sequin logo
    • 100% cotton
    • Machine washable

    Colour-change Happy T-shirt

    £22.00

    ( review)

    Unicorns do exist and here's the proof: this day dress is adorable in mythical proportions. With bright candy stripes, magical prints and down-the-front buttons, it's the stuff of fairy tales. We've added handy pockets and smocking at the back for comfort.

    • 100% cotton
    • Machine washable

    Button-front Sundress

    £35.00

    ( review)

    Summer really is everywhere – especially with the details on these bright sandals. Choose from 3D flowers, a magical unicorn or pompom cherries to spread sunshine wherever you go. And with comfortable leather uppers and insides, that's likely to be everywhere.

    • Adjustable touch and close fastening
    • Comes in a Boden shoe box
    • Leather upper and lining
    • Man-made insock
    • Man-made sole
    • Some marks may be removed using a shoe cleaner suitable for leather - follow the manufacturer's guidelines

    Holiday Sandals

    £35.00

    ( review)

    In this magical skirt, budding ballerinas can perfect their pirouettes at parties. It's made from floaty tulle netting, which twinkles with gold dots and is layered over a full lining. The metallic elasticated waistband is emphasised by a dainty ruffle detail. Neat gathers create a full shape that…

    • top net: 100% polyester
    • bottom net: 95% polyamide, 5% metalised fibre
    • lining: 100% viscose
    • waistband: 64% polyester, 29% elastodiene, 7% metalised fibre
    • Machine washable

    Lurex Spot Tulle Skirt

    £35.00

    ( review)

    No signal? No problem: the emoji on this textured cotton T-shirt in is on hand to do all the talking. Or want to go to a faraway land? Pick the colourful unicorn for magical adventures. Both have big bouclé designs that really stand out – and are gloriously tactile.

    • 100% cotton
    • Machine washable

    Bouclé Appliqué T-shirt

    £18.00 £10.80

    ( review)

    Cheerful short-sleeved tunics are just the job for sunny days spent racing around the park. These soft jersey designs come in a bold floral or magical animal print. Match with our coordinating stripy leggings for the perfect playground outfit – just empty the pockets of goodies before hitting the…

    • 100% cotton
    • Machine washable

    Colourful Printed Tunic

    £22.00 £11.00

    5
    (7 reviews)

    Spots: check. 7.5-second dressing: uh-huh. Meet this easy-to-wear jumpsuit which magically combines your favourite trousers and top. Featuring figure-enhancing pleats at the waist, this one-piece comes with a detachable belt tie for a flattering finish. The short sleeves and soft slub-cotton fabric…

    • 100% cotton
    • Machine washable
    • Fitted shape
    • Length finishes above ankle
    • Side pockets
    • Short sleeves
    • Textured slub jersey
    • Unlined
    • Concealed back zip

    Caitlin Jersey Jumpsuit

    £80.00

    ( review)

    Lollipops, balloons and silly hats at the ready – this dress is made for parties. Cute appliqué, embroidery and cuff sleeves combine with a broderie lace hem for special-occasion magic. Thanks to buttons that go halfway down the back, quick outfit changes are a cinch.

    • Length finishes above knee
    • Garment washed for softness
    • Fully lined
    • Embroidered motif
    • Back button placket opening
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Embroidered Woven Dress

    £28.00 £14.00

    ( review)

    Drying off doesn't need to get in the way of seaside adventures. Chuck on this towelling robe after a splash in the sea and it'll soak up water like magic. It's comfortable enough for running around the beach, while the long sleeves and hood keep things cosy.

    • Main 83% cotton 17% polyester
    • Hood lining 100% cotton
    • Machine washable
    • Fabric provides sun protection UPF 50+

    Towelling Throw-on

    £30.00

    ( review)

    …This soft cotton jersey dress with a stripy top has a surprise hidden in its sparkly sequin appliqué: just stroke it for some colour-change magic. If that's not enough to inspire envy in the playground, there's ruffle detailing at the waist and the skirt has pockets for stashing sweets (we…

    • 100% cotton
    • Machine washable

    Sequin Colour-change Dress

    £32.00

    3.8
    (18 reviews)

    Lollipops, balloons and silly hats at the ready – this dress is made for parties. Cute appliqué, embroidery and cuff sleeves combine with a broderie lace hem for special-occasion magic. Thanks to buttons that go halfway down the back, quick outfit changes are a cinch.

    • Length finishes above knee
    • Garment washed for softness
    • Fully lined
    • Embroidered motif
    • Back button placket opening
    • Outer 100% cotton
    • Lining 100% cotton
    • Machine washable

    Embroidered Woven Dress

    £28.00 £14.00

    ( review)
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