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London Conversational

High quality but low maintenance… we know how to put a good T-shirt together. This pure cotton option has a washed finish for extra softness and a ribbed neck that makes it great for layering.

  • Lightweight cotton jersey
  • Garment washed for a casual appearance
  • Short sleeves
  • Machine washable
  • 100% cotton

London Grey Washed T-shirt

£20.00

4.9
(15 reviews)

Our top quality T-shirts are the foundation of every man’s wardrobe. This best-selling basic comes in supersoft cotton jersey with a rib neck that’s great for layering.

  • Lightweight cotton jersey
  • Garment washed for a casual appearance
  • Full length sleeves
  • Machine washable
  • 100% cotton

London Grey Long Sleeve Washed T-shirt

£25.00

4.2
(6 reviews)

Complete your wardrobe with a can't-live-without-it long-sleeved striped T-shirt. Soft cotton jersey teams up with tonal stripes and a versatile crew neck to make this an essential you'll reach for again and again. The side splits and chevron rib on the neck add subtle details, while the classic…

  • Garment washed for softness
  • Side splits at hem
  • Machine washable
  • 100% cotton

Navy/London Grey Stripe Long Sleeve Stripe T-shirt

£30.00

It’s hard work being centre of attention, so we’ve made this sleepsuit in super comfy sueded, organically-grown cotton. Three embroidered London Guards can be seen marching across the yoke and red piping detail gives a regal touch to the Peter Pan collar. It’s complete with popper fastenings for…

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Integral scratch mitts up to 0-3m
  • Hidden contrast popper makes dressing simple
  • Anti-slip spots on soles of feet on sizes 9-12m and above
  • Smocking detail at front
  • Popper opening at crotch
  • Back popper placket opening
  • 100% cotton
  • Machine washable
  • Keep away from fire

Ivory/London Guards London Sleepsuit

£24.00

5
(1 review)

It’s hard work being centre of attention, so we’ve made this sleepsuit in super comfy sueded, organically-grown cotton. Three embroidered London Guards can be seen marching across the yoke and red piping detail gives a regal touch to the Peter Pan collar. It’s complete with popper fastenings for…

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Integral scratch mitts up to 0-3m
  • Hidden contrast popper makes dressing simple
  • Anti-slip spots on soles of feet on sizes 9-12m and above
  • Smocking detail at front
  • Popper opening at crotch
  • Back popper placket opening
  • 100% cotton
  • Machine washable
  • Keep away from fire

London Sleepsuit

£24.00

5
(1 review)

When it comes to the essentials, you can't scrimp on quality. We've brought these boxers back with that more comfortable waistband you asked for (so there'll be no digging in here) and fabric that's softer than ever. The button fly's the same but those statement patterns are all new. Choose from a…

  • Fine woven cotton
  • Elasticated waistband
  • Machine washable
  • 100% cotton

London Multi Pack 3 Pack Woven Boxers

£40.00

4
(4 reviews)

Noticing a pattern here? Make changing time a breeze with our cheeky stripe-meets-print play set. We've put poppers on the back of the top and given the trousers an elasticated waist with a drawcord to help them stay on.

  • Garment washed for softness
  • Appliqué logo
  • Fully functional drawstring adjusts to your child's waist
  • Shoulder popper fastening
  • 95% cotton 5% elastane
  • Machine washable

Ecru London Bus Fun Appliqué Play Set

£28.00

Lightweight and loose in soft cotton that we've prewashed for longer to give a supremely soft finish, the only downside to these drawstring pull-ons is that you have to take them off every now and then. Or maybe you could just carry on lounging all weekend instead...

  • Garment washed for a casual appearance
  • Side pockets
  • One back pocket
  • Button fly
  • Drawstring inside waistband
  • Comfortable fit with straight leg
  • Machine washable
  • 100% cotton

Navy London Print Cotton Poplin Pull-ons

£35.00

3
(9 reviews)

You asked and we listened – we've brought back these classic cargo shorts in a heavier-weight cotton twill that's durable and robust, without slacking on style. The fit has been refined with a slightly longer length and there's plenty of roomy pockets for the practical ones amongst you. Our garment…

  • Two front pockets
  • Two back welt pockets
  • Two cargo pockets
  • Zip fly with button fastening on waist
  • Machine washable
  • 100% cotton
  • Garment dyed (Please see after care instructions)
  • Inside leg 10,1/2" / 26.5cm

London Grey Cargo Shorts

£50.00 £35.00

3
(1 review)

Dress it up or down: either way, you'll look elegant in this playful skirt. The ultra-feminine shape nips in at the waist before flaring out in a swooshable A-line. It's fully lined too – so it feels as good on the inside as it looks on the outside.

  • Outer 97% cotton 3% elastane, Lining 100% cotton
  • Machine washable
  • Fitted through waist widening to a flattering full skirt
  • Sits at natural waist
  • Length finishes at mid calf
  • Side pockets
  • Fully lined
  • Inverted pleat
  • Concealed back zip

Navy, London Lola Skirt

£85.00 £51.00

3.9
(20 reviews)

Getting out of the bath is softer and cosier with our lightweight (and super-comfortable) robe. The strokeable fleece, deep pockets and large hood make it perfect for snuggling up. And with the contrast hanger loop, there's no excuse for leaving it on your floordrobe.

  • Soft cosy fabric
  • 100% polyester
  • Machine washable
  • Low flammability to BS5722

London Grey Star Dressing Gown

£26.00 £18.20

5
(9 reviews)

Crafted from 100% cotton poplin, this regular fit shirt features a favourite in-house print that pays homage to the iconic landmarks of our capital city. The dark background makes it smart enough for business lunches, while the heritage-inspired design won’t look out of place down your local.

  • Bottom buttonhole in contrast thread
  • Single cuff with two button fastening
  • Non button-down collar
  • Lapped side seams
  • Regular fit
  • Machine washable
  • 100% cotton

Navy London Print Printed Shirt

£55.00 £22.00

Crafted from a winning mixture of cotton and a little elastane, our boxers are super comfortable and built to last. Their slightly shortened cut on the leg makes for a great fit, and we've worked on the prints so they add the fun factor while still feeling soft against your skin.

  • Functional fly
  • Elasticated waistband
  • Fitted shape
  • Machine washable
  • 95% cotton 5% elastane

London Pack 2 Pack Jersey Boxers

£28.00 £14.00

4.7
(10 reviews)

Meet the dress that's going to take you from desk to dinner, direct. With a swishy full skirt and a flattering scoop neck, there's an adjustable tie at the waist so you can find your perfect fit. Choose between classic block colours and conversation-starting prints.

  • 95% viscose 5% elastane
  • Machine washable
  • Length finishes below knee
  • Full length sleeves
  • Drapey jersey with stretch
  • Lined bodice
  • Wrap tie detail

Silvia Jersey Dress

£90.00 £45.00

4.3
(37 reviews)
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