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Hero'S Tale

The swing shape of this bold, bright tunic is comfortable to wear whether you’re climbing trees or creating your next masterpiece. Soft jersey lives up to daily adventures and the wash, and three-quarter-length sleeves help keep out the cold. Layer with leggings or jeans on chilly days.

  • ¾ length sleeves
  • 100% cotton
  • Machine washable

Treasure Tale Printed Tunic

£22.00

5
(2 reviews)

This soft jersey swing dress makes getting ready easy, so there's more time for playing games in the park. It's finished with pretty, playful prints and the drapey skirt is good for a twirl or three. Longer sleeves with contrast stripes help you stay cosy on nippy days.

  • 100% cotton
  • Machine washable

Navy Treasure Tale Jersey Swing Dress

£26.00

Our bright prints are fun to wear and practical too. This lightweight anorak with a jersey lining keeps you dry during unexpected showers. Pack it for picnics and stuff those pockets full of tasty treats. And there's no need to avoid splashing around in muddy puddles – you can pop it in the wash…

  • Shower resistant
  • Outer 100% polyester
  • Body and hood lining 100% cotton
  • Sleeve lining 100% polyester
  • Filling 100% polyester
  • Rib 99% polyester 1% elastane
  • Machine washable

School Navy Treasure Tale Jersey-lined Anorak

£40.00

Our hero V-neck does it all. The soft blend of rich merino wool and durable cotton is light enough for layering and will survive the washing machine without losing its shape. In a range of classic colours, this workwear essential looks just as smart with jeans at the weekend.

  • Medium weight knit
  • Machine washable
  • 55% wool 45% cotton

Linden V-neck

£50.00

…the bread and butter of any woman's wardrobe. Not only does it share the same vibrant colours as its long-sleeved sibling, but it's also got that great longer hip-length you love. Invest now, and we guarantee you'll wear this everyday hero again... and again... and again... and (you get the idea).

  • 100% cotton
  • Machine washable
  • Semi-fitted shape
  • Length finishes at top thigh
  • Short sleeves
  • Soft cotton jersey

Short Sleeve Breton

£25.00

2.7
(3 reviews)

With its flattering boatneck, pocket detail and curved hem, this streamlined T-shirt is an everyday hero. Go effortlessly from coffee with the girls to a stroll in the park, all in a cotton-jersey fabric that's softer than ever.

  • 100% cotton
  • Machine washable
  • Semi-fitted shape
  • Length finishes at low hip
  • Elbow length sleeves
  • Textured slub jersey

The Cotton Boat Neck Tee

£22.00

4.3
(3 reviews)

It's tough work, but someone's got to slay the dragon. With these medieval prints, we've found the right hero for the job. This T-shirt is made from 100% cotton, so it's comfortable enough for the liveliest of playtimes. Magical monsters, beware.

  • Printed logo
  • 100% cotton
  • Machine washable

Dragon Slayer T-shirt

£16.00 £11.20

5
(3 reviews)

Where would your smart/casual wardrobe be without a hero blazer? This one's made of lightweight cotton twill and is sharp enough for shirts but relaxed enough for tees. The jetted pockets add an extra sleek touch and it's tailored, for a perfect fit.

  • Half lined
  • Two front pockets, one chest welt pocket
  • Two internal pockets
  • Buttonhole on lapel
  • Mock horn buttons
  • Notch lapel
  • Two back vents
  • Tailored fit
  • Dry clean only
  • 100% cotton

Lanchester Blazer

£170.00 £119.00

5
(3 reviews)

This classic poplin shirt is easy, breezy and sure to be the hero of your smart-casual wardrobe. Based on our bestselling Architect shirt, it comes in a choice of ginghams (including an extra-special colour-pop design) but with an improved regular fit for a relaxed yet flattering shape that’s…

  • Cotton poplin fabric
  • Garment washed for softness
  • Contrast trim at back neck
  • Bottom buttonhole in contrast thread
  • Chest pocket
  • Two button cuff
  • Lapped side seams
  • Soft cutaway collar
  • Regular fit
  • Full length sleeves
  • Machine washable
  • 100% cotton

Poplin Pattern Shirt

£50.00 £25.00

3
(1 review)

…to confirm that this jumpsuit is as comfortable as it is flat-out gorgeous. The semi-fitted wrap style is super flattering (with an even more streamlined fit than last year), and the adjustable waist ties and stylish pockets make this a serious hero piece. Day-to-night has never been so simple.

  • 95% viscose 5% elastane
  • Machine washable
  • Semi-fitted
  • Relaxed fit through leg tapering to a narrower hem
  • Full length
  • Grown on sleeves
  • Soft jersey with stretch
  • Fixed wrap front bodice
  • Elasticated waist
  • Drawstring tie at waist

Jersey Jumpsuit

£80.00 £40.00

4.5
(19 reviews)

Daydreams of fairy tales really can come true, if you believe the fantasy appliqués on this T-shirt. Made from oh-so comfortable 100% cotton, games of slaying dragons and hunting treasure just got even more fun. Great for wearing on family outings to real-life castles.

  • Appliqué and embroidery logo
  • 100% cotton
  • Machine washable

Novelty Fantasy T-shirt

£20.00 £12.00

5
(3 reviews)

This is one of those wardrobe heroes that can be dressed up or down. Leave those "what shall I wear?!" days behind with its elegant sheer sleeves and keyhole detailing. The drapey shape is effortlessly flattering so it'll do office or party no problem.

  • Main 95% viscose 5% elastane, Panels and sleeves 100% polyester
  • Machine washable
  • Semi fitted shape that flares from over the bust to a full hem
  • Length finishes at low hip
  • Full length sleeves
  • Lightweight woven front panel
  • Soft drapey jersey
  • Button and loop at centre back neck

Eve Top

£60.00 £30.00

4
(64 reviews)

Dressing up for special outings just got easier with this pretty ready-made play set, in an all-over print or a fairy-tale embroidered design. The brushed cotton top and velvet bloomers are soft to the touch, making cuddles more irresistible than ever.

  • Top outer and lining 100% cotton
  • Bloomer outer and lining 100% cotton
  • Top has back button placket opening
  • Bloomer has elasticated waistband
  • Embroidery detail on ECR colourway
  • Machine washable

Pretty Woven Play Set

£32.00 £25.60

Ever wondered what would happen if animals ruled the (medieval) world? We have, and we liked it so much we turned our ideas into appliqués. This 100% cotton T-shirt adds a bit of fairy-tale magic to playtime, perfect for exploring enchanted castles and going on mysterious quests.

  • Appliqué and embroidery logo
  • 100% cotton
  • Machine washable

Animal Kingdom T-shirt

£20.00 £14.00

5
(2 reviews)

Dressing up for special outings just got easier with this pretty ready-made play set, in an all-over print or a fairy-tale embroidered design. The brushed cotton top and velvet bloomers are soft to the touch, making cuddles more irresistible than ever.

  • Top outer and lining 100% cotton
  • Bloomer outer and lining 100% cotton
  • Top has back button placket opening
  • Bloomer has elasticated waistband
  • Embroidery detail on ECR colourway
  • Machine washable

Pretty Woven Play Set

£32.00 £25.60

With its flattering drape and soft fabric, this throw-on-and-go top is a true wardrobe hero. Tie the velvet trim into a bow for a smart look that takes 9-to-5 in its stride, or leave it loose for a bit of free-spirited boho charm.

  • 70% lyocell 30% cotton
  • Machine washable
  • Relaxed fit
  • Length finishes at top thigh
  • ¾ length sleeves
  • Soft drapey jersey
  • Soft gathers from back yoke
  • Functional front tie
  • Velvet trims

Laila Jersey Top

£45.00 £13.50

3
(6 reviews)
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