Heart Dress

…is the spice of life – so we’ve added lots of it to this eye-catching dress. The viscose fabric is ideal for swishing through sunlit Sundays, while the drop frill hem makes it even drapier. A choice of intricate prints – hearts or stars – will have everyone ooh-ing and ahh-ing at family gatherings.

  • 100% viscose
  • Machine washable

Beam Red Sweet Hearts Frill Sleeve Printed Dress

£32.00 £22.40

( review)

…top has us dizzy with excitement – although that might just be the irresistible urge to twirl its peplum hem. Soft and breathable it's made from sueded cotton and finished with a choice of playful rainbow-stitched designs. Slipping it on adds a tah-dahh-worthy twist to everyday dressing.

  • Embroidered motif
  • 100% cotton
  • Machine washable

Duke Blue Heart Embroidered Frilly Top

£20.00 £12.00

( review)

Comfortable, soft and really stretchy, these cotton leggings are the perfect partner for your day's adventure. They love to team up, with animal, floral and stripy printed designs in fun colours that are made to match our tunics and dresses. There's no time to waste – pull them on and go exploring.

  • 92% cotton 8% elastane
  • Machine washable

School Navy/Gold Glitter Heart Fun Leggings

£16.00 £8.00

( review)

The dictionary definition of 'jumpsuit' is: a one-stop outfit, easy to wear and even easier to put on. That translates to more time spent running, climbing and playing outside – and we'd call that a result. This jumpsuit has a double ruffle down the front, a colour-contrasting functional drawstring…

  • Fully functional drawstring adjusts to your child's waist
  • Concealed back zip
  • PRP: 100% cotton
  • GRN: 57% cotton 43% lyocell
  • Machine washable

Khaki Green Sweet Hearts Frilly Woven Jumpsuit

£40.00 £28.00

( review)

The perfect everyday dress for exploring, visiting or just relaxing? It’s here. Made from soft jersey this design is stretchy and comfortable and has a total of three pockets for those can't-be-without-them essentials. Turn-back sleeves and a variety of prints mean it's full of fun, too. So, what’s…

  • 100% cotton
  • Machine washable

Elizabethan Blue Stripe/Hearts Fun Jersey Dress

£24.00

( review)

This playful dress is ready to stripe a pose. The heart patch pocket adds irresistible charm to the layered design, while the two-tiered skirt makes throwing shapes on the dance floor even more fun. The jersey fabric is perfect for everyday wear – so the multiple colour options will really come in…

  • 100% cotton
  • Machine washable

Stripy Jersey Dress

£26.00 £15.60

( review)

We heart this supersoft cotton-jersey dress. Which might have something to do with the lovable all-over print – or perhaps it's the pockets? Then there's the wavy trim on the bodice and hem, as well as a full skirt that's perfect for swishing.

  • 100% cotton
  • Machine washable

Heart Print Jersey Dress

£28.00

( review)

Forget capes: mini superheroes will get much more done in this dungaree dress. Practical, versatile and comfortable, the piece comes with either embroidered hearts or rainbow pockets. Do up the four functional top buttons and adjustable straps before getting on with saving the day.

  • LDN: 98% cotton 2% polyester
  • LIL: 100% cotton
  • Machine washable

Delphinium Lilac Hearts Button-front Dungaree Dress

£32.00 £19.20

( review)

First things first. This A-line dress is made from supersoft slub cotton, so it's comfortable and relaxed. But more importantly, it's topped with either fluttery flowers or sparkly star-and-heart embroidery. Most importantly of all? It has marvellous fluted sleeves that are custom-made for…

  • 100% cotton
  • Machine washable

Flute-Sleeved Dress

£30.00 £24.00

( review)

Wear your heart on your pockets in this pinafore dress. The soft fabric and printed lining are gentle on delicate skin, while handy adjustable straps make getting dressed easier and can be altered as your baby grows. Simply pop it on over a body.

  • Length finishes at mid thigh
  • Garment washed for softness
  • Fully lined
  • Shoulder button fastening
  • Side button placket fastening
  • Outer 100% cotton
  • Lining 80% polyester 20% cotton
  • Machine washable

Pocket Cord Dress

£24.00 £14.40

( review)

Wear your heart on your pockets in this pinafore dress. The soft fabric and printed lining are gentle on delicate skin, while handy adjustable straps make getting dressed easier and can be altered as your baby grows. Simply pop it on over a body.

  • Length finishes at mid thigh
  • Garment washed for softness
  • Fully lined
  • Shoulder button fastening
  • Side button placket fastening
  • Outer 100% cotton
  • Lining 80% polyester 20% cotton
  • Machine washable

Pocket Cord Dress

£24.00 £14.40

( review)

What do you get when you mix gold, ruffles and gathers with embroidered floral flourishes? A gown fit for the belle of the ball. This textured dress effortlessly transforms little merrymakers into royalty – perfect for melting the hearts of all nearby grown-ups.

  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Textured Broderie Ruffle Dress

£51.00

( review)

We can’t decide if it’s the vintage-inspired shape or the 100% cotton that makes it, but our woven pinafore is just the ticket for sunny afternoons in the garden. The crossover straps are adjustable to grow with baby. Heart-shaped pockets adorn the front and it comes in candy stripes or a pretty…

  • Textured fabric
  • Garment washed for softness
  • Fully lined
  • Adjustable straps to fit your child as they grow
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Ruffly Pinafore Dress

£26.00

( review)

We can’t decide if it’s the vintage-inspired shape or the 100% cotton that makes it, but our woven pinafore is just the ticket for sunny afternoons in the garden. The crossover straps are adjustable to grow with baby. Heart-shaped pockets adorn the front and it comes in candy stripes or a pretty…

  • Textured fabric
  • Garment washed for softness
  • Fully lined
  • Adjustable straps to fit your child as they grow
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Ruffly Pinafore Dress

£26.00

( review)

…nothing quite like 100% cashmere for tiny ones – especially when it’s machine washable (because, obviously). The knitted heart or gold sparkle makes this piece ideal if you’re dressing baby for a special occasion, while the button closure and round neck mean it’s easy to layer over any outfit. This…

  • OAT: 85% cashmere 11% polyester 4% metallised fibre
  • PNK: 100% cashmere
  • Machine washable

Cashmere Cardigan

£60.00

( review)
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