Heart

…plenty of glitter and texture, it's hard not to fall in love with this comfortable (and swishy) dress. As if the bright and beautiful rows of appliqué and sequin hearts weren't enough, this 100% cotton design has a contrast hem for an extra splash of colour. Now, all we need is an occasion...

  • 100% cotton
  • Machine washable

Sequin Hearts Jersey Dress

£30.00

( review)

This jersey play set is made to take some rough and tumble. The cosy sueded fabric is durable enough for everyday wear, while a bit of stretch means little ones can bend, reach and crawl to their hearts' content.

  • Garment washed for softness
  • Popper fastening at the back
  • Flutter logo
  • Top 95% cotton 5% elastane
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Supersoft Jersey Play Set

£30.00

( review)

Colour-changing. Sequin. Cardigan. Yep, you heard that right. We took a few of our favourite things (hearts, sparkles, popping colours), and lined them across the top of this soft cotton cardigan. A ribbed collar and cuffs ensure it's nice and cosy, so all that's left to decide is which colours to…

  • 100% cotton
  • Machine washable

Colour-change Sequin Cardigan

£37.00

( review)

A scattering of embroidered flowers, hearts and castles across the hem and shoulders of this brushed cotton dress give it a magical fairytale feel. With elasticated sleeves for comfort and buttons down the back, changes are quicker than the wave of a wand. It's even machine washable – isn't that a…

  • Garment washed for softness
  • Fully lined
  • Centre back button opening
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Embroidered Smock Dress

£28.00 £19.60

( review)

There’s nothing quite like 100% cashmere for tiny ones – especially when it’s machine washable (because, obviously). The knitted heart or gold sparkle makes this piece ideal if you’re dressing baby for a special occasion, while the button closure and round neck mean it’s easy to layer over any…

  • OAT: 85% cashmere 11% polyester 4% metallised fibre
  • PNK: 100% cashmere
  • Machine washable

Provence Dusty Pink Hearts Cashmere Cardigan

£60.00

( review)

No need to shiver in your party dress – slip on this faux fur gilet when there's a chill in the air. It's luxuriously soft and huggably warm with a pretty print on the lining and a star or heart logo on the back. This fuzzy bodywarmer works just as well with casual T-shirts on a woodland walk.

  • Appliqué logo
  • Faux fur outer 100% polyester
  • Lining 100% cotton
  • Machine washable

Party Gilet

£32.00

( review)

Made from thick, soft fabric, our stripy dress will keep Minis cosy – even when it's a bit nippy outside. There are two heart-shaped pockets on the front (perfect for storing sweets), with a little glitter on the trim. Want more sparkle? Look closely at the cuffs. Thank you, we'll take a bow.

  • Main 77% cotton 23% polyester
  • Rib 70% cotton 27% polyester 2% elastane 1% metallised fibre
  • Neck rib 76% cotton 22% polyester 2% elastane
  • Machine washable

Velour Heart Pocket Tunic

£26.00

( review)

You'll be seeing hearts when you look at these jeans – literally. An elasticated waist means the fit couldn't be more comfortable, while their hard-wearing fabric is perfect for whizzing down slides and climbing trees (and all sorts of other adventures, too.)

  • Indigo dyed (see aftercare guidelines page)
  • Elasticated waist with functional drawstring
  • 99% cotton 1% elastane
  • Machine washable

Heart Patch Jeans

£28.00

( review)

Chapman bags put exceptional British craftsmanship at the heart of their business. This holdall was hand-cut from waterproof cotton canvas, put together using traditional methods and then finished with a Boden-exclusive brushed twill lining. It’s got a detachable shoulder strap, leather trims, brass…

  • Zip fastening
  • Outer cotton canvas
  • Lining 100% cotton
  • Trims leather
  • Main compartment with lockable double zips
  • Brass feet
  • IATA carry on luggage compliant
  • Solid brass hardware
  • British dyed and bonded waterproof cotton canvas
  • 45cm/18" wide x 30cm/12" high x 25cm/10" deep

Chapman Medium Classic Holdall

£250.00

( review)

What's more fun than a playdate? A playdate in a chunky cord playsuit with appliqué pockets, that's what. Poppers at the gusset mean it's easy to slip on, while the full printed lining guarantee all-day cosiness. Strap buttons on the shoulders are designed to grow with baby (and baby’s social…

  • Garment washed for softness
  • Functional shoulder buttons
  • Inside leg popper fastening on sizes up to and including 18-24m for easy changing
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Vintage Pink Hearts Fun Cord Playsuit

£28.00

( review)

We love these pretty shorts so much we put a heart on them. They're easy to pull on so it's quicker to get ready and start the day's adventures. Lightweight fabric and a loose fit keep you comfortable while you run, climb and explore.

  • Elasticated waist with functional drawstring
  • Outer 100% cotton
  • Machine washable

Heart Pocket Shorts

£24.00 £16.80

4.6
(14 reviews)

This jersey play set is made to take some rough and tumble. The cosy sueded fabric is durable enough for everyday wear, while a bit of stretch means little ones can bend, reach and crawl to their hearts' content.

  • Garment washed for softness
  • Popper fastening at the back
  • Fully functional drawstring adjusts to your child's waist
  • 95% cotton 5% elastane
  • Machine washable

Supersoft Printed Play Set

£26.00

( review)

What’s not to love about spots, stripes and florals? Our jersey dress is great for playtime in the park and sweet enough for a Sunday roast. This easy-to-wear design has long sleeves to keep arms cosy and pretty heart-shaped pockets that are perfect for stashing treats.

  • 100% cotton
  • Machine washable

Heart Pocket Jersey Dress

£20.00

3.6
(13 reviews)

Make a splash with these colourful swimming costumes. With eye-catching appliqué motifs and fluttery details, they will stand out both in and out of the water.

  • Outer 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Lilac Pink Heart Appliqué Swimsuit

£18.00

( review)

Comfortable, soft and really stretchy, these cotton leggings are the perfect partner for your day's adventure. They love to team up, with animal, floral and stripy printed designs in fun colours that are made to match our tunics and dresses. There's no time to waste – pull them on and go exploring.

  • 92% cotton 8% elastane
  • Machine washable

School Navy/Gold Glitter Heart Fun Leggings

£16.00 £9.60

( review)

This colourful swimming costume is raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands out both in and out of the water.

  • Outer 80% polyamide 20% elastane
  • Lining polyester
  • Machine washable

Green/Ivory Coral Pink Hearts Cross-back Swimsuit

£16.00

( review)

…– so we’ve added lots of it to this contrast-colour dress. The incredibly lightweight viscose is ideal for swishing through sunlit Sundays, while the drop frill hem makes it even drapier. A choice of intricate prints – hearts or stars – will have everyone ooh-ing and ahh-ing at family gatherings.

  • 100% viscose
  • Machine washable

Beam Red Sweet Hearts Frill Sleeve Printed Dress

£32.00

( review)

…travelled far and wide to gather the softest yarn for this cashmere-blend dress. It has a nostalgic ruffle around the yoke and pointelle stitched heart details. We couldn't resist adding a sprinkle of sparkle, too – 'tis the season, after all. Long day out? With two buttons on the shoulder, it's…

  • 42% cotton 31% viscose 22% polyamide 5% cashmere
  • Machine washable

Frill Knitted Dress

£33.00 £23.10

( review)

Little adventurers can clamber and crawl to their heart's content thanks to the contrast knee patches of these jersey bottoms. Turn up the cuffs to reveal the colourful stripes or reverse the trousers for a whole new look. An elasticated waist makes changing simple

  • Garment washed for softness
  • Fully functional drawstring adjusts to your child's waist
  • Fully reversible, the care label has been hidden in a pocket
  • Outer 100% cotton
  • Reverse 100% cotton
  • Machine washable

Reversible Knee Patch Trousers

£22.00 £13.20

( review)

Little adventurers can clamber and crawl to their heart's content thanks to the contrast knee patches of these jersey bottoms. Turn up the cuffs to reveal the colourful stripes or reverse the trousers for a whole new look. An elasticated waist makes changing simple

  • Garment washed for softness
  • Fully functional drawstring adjusts to your child's waist
  • Fully reversible, the care label has been hidden in a pocket
  • Outer 100% cotton
  • Reverse 100% cotton
  • Machine washable

Reversible Knee Patch Trousers

£20.00 £12.00

( review)

…of cosiness to chilly day outfits with our soft, cotton-rich tights. But don’t be fooled into thinking they’re boring – look-at-me patterns and contrasting details make these everyday superheroes. Their super-stretchiness means energetic adventurers can run, jump and skip to their heart’s content.

  • MUL and RED: 75% cotton 23% polyamide 2% elastane
  • BLU: 73% cotton 23% polyamide 2% elastane 1% polyester 1% metallised fibre
  • MLT: 70% cotton 28% polyamide 2% elastane
  • GRY: 75% cotton 20% polyamide 2% polyester 2% elastane 1% metallised yarn
  • GRN: 72% cotton 26% polyamide 2% elastane
  • NAV: 59% cotton 22% polyamide 9% polyester 5% acrylic 3% metallised fibre 2% elastane
  • PPK: 75% cotton 21% polyamide 2% elastane 1% polyester 1% metallic yarns
  • PNK: 77% cotton 21% polyamide 2% elastane
  • MET: 72% cotton 16% polyamide 7% polyester 3% metallised yarn 2% elastane
  • Machine washable

Patterned Tights

£10.00

( review)

…travelled far and wide to gather the softest yarn for this cashmere-blend dress. It has a nostalgic ruffle around the yoke and pointelle stitched heart details. We couldn't resist adding a sprinkle of sparkle, too – 'tis the season, after all. Long day out? With two buttons on the shoulder, it's…

  • 42% cotton 31% viscose 22% polyamide 5% cashmere
  • Machine washable

Frill Knitted Dress

£30.00 £21.00

( review)

There’s nothing quite like 100% cashmere for tiny ones – especially when it’s machine washable (because, obviously). The knitted heart or gold sparkle makes this piece ideal if you’re dressing baby for a special occasion, while the button closure and round neck mean it’s easy to layer over any…

  • OAT: 85% cashmere 11% polyester 4% metallised fibre
  • PNK: 100% cashmere
  • Machine washable

Cashmere Cardigan

£65.00

( review)

This jersey play set is made to take some rough and tumble. The cosy sueded fabric is durable enough for everyday wear, while a bit of stretch means little ones can bend, reach and crawl to their hearts' content.

  • Garment washed for softness
  • Popper fastening at the back
  • Fully functional drawstring adjusts to your child's waist
  • 95% cotton 5% elastane
  • Machine washable

Supersoft Printed Play Set

£28.00

( review)

This jersey play set is made to take some rough and tumble. The cosy sueded fabric is durable enough for everyday wear, while a bit of stretch means little ones can bend, reach and crawl to their hearts' content.

  • Garment washed for softness
  • Popper fastening at the back
  • Flutter logo
  • Top 95% cotton 5% elastane
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Supersoft Jersey Play Set

£28.00

( review)

A scattering of embroidered flowers, hearts and castles across the hem and shoulders of this brushed cotton dress give it a magical fairytale feel. With elasticated sleeves for comfort and buttons down the back, changes are quicker than the wave of a wand. It's even machine washable – isn't that a…

  • Garment washed for softness
  • Fully lined
  • Centre back button opening
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Embroidered Smock Dress

£26.00 £18.20

( review)

Forget capes: mini superheroes will get much more done in this dungaree dress. Practical, versatile and comfortable, the piece comes with either embroidered hearts or rainbow pockets. Do up the four functional top buttons and adjustable straps before getting on with saving the day.

  • LDN: 98% cotton 2% polyester
  • LIL: 100% cotton
  • Machine washable

Button-front Dungaree Dress

£28.00

( review)

Stars, hearts and rainbows: the stuff dreams are made of. That's why we've added them to this soft, vintage-style denim shirt. But the attention to detail doesn't stop there – there's contrast piping at the back of the neck and functional, button-up pockets for stashing essentials.

  • Embroidery detail
  • 100% cotton
  • Machine washable

Embroidered Denim Shirt

£37.00 £25.90

( review)

Ready to explore? Our dungarees in sturdy denim and cord with lurex embroidered hearts, stars and rainbows make them smart enough for lunch with the grown-ups afterwards – because adventuring is hungry work.

  • MDN: 68% cotton 30% polyester 2% elastane
  • PNK and GRN: outer 98% cotton 2% elastane
  • PNK and GRN: bodice lining 100% cotton
  • Machine washable

Long Dungarees

£40.00

( review)

Clothes don't get much sweeter than these bloomers with heart-shaped pockets. The inside is fully lined with soft jersey, lovely and gentle on little legs. And they're perfect for matching back to the rest of the range – just add woolly tights to up the cosy factor.

  • Garment washed for softness
  • Elasticated back waistband for a comfortable fit
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Pretty Woven Bloomers

£20.00

( review)

There's pockets, and then there's the pockets on this cord pinafore dress. Playful designs make this sleeveless style extra fun: choose between hearts, bunnies or cats. Inside is a pretty floral lining and there's a zip at the back to make getting dressed a breeze. Now, where did those sweets go...?

  • Concealed back zip
  • Outer 100% cotton
  • Lining 80% polyester 20% cotton
  • Machine washable

Novelty Pocket Cord Pinafore

£28.00

( review)

Clothes don't get much sweeter than these bloomers with heart-shaped pockets. The inside is fully lined with soft jersey, lovely and gentle on little legs. And they're perfect for matching back to the rest of the range – just add woolly tights to up the cosy factor.

  • Garment washed for softness
  • Elasticated back waistband for a comfortable fit
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Pretty Woven Bloomers

£22.00

( review)

Fall in love with the intricate lace pattern of swooping swallows and hearts, created by our in-house design team. Elegance levels will soar when you pair this date-night-ready dress with some killer heels. The fluted sleeves and keyhole back add an extra flourish of sophistication, while the…

  • Outer 100% polyester
  • Detachable camisole 100% cotton
  • Hand wash or dry clean
  • Relaxed fit
  • Length finishes above knee
  • ¾ length sleeves that flare at the cuffs
  • Comes with detachable camisole slip
  • Button and loop at centre back neck

Brittany Lace Dress

£130.00 £39.00

4
(11 reviews)

We love these pretty shorts so much we put a heart on them. They're easy to pull on so it's quicker to get ready and start the day's adventures. Lightweight fabric and a loose fit keep you comfortable while you run, climb and explore.

  • Elasticated waist with functional drawstring
  • Outer 100% cotton
  • Machine washable

Heart Pocket Shorts

£24.00 £16.80

4.6
(14 reviews)

This classic empire-line dress in soft cotton sateen is designed to flatter and skim your curves in all the right places. Its wide neck is effortlessly elegant and, paired with some heels, it'll shift seamlessly from the 9-to-5 to a night on the tiles.

  • Outer 97% cotton 3% elastane
  • Lining 94% polyester 6% elastane
  • Machine washable
  • Semi-fitted shape
  • Empire line
  • Length finishes above knee
  • Cotton stretch fabric
  • Fully lined
  • Concealed back zip

Eden Cluster Heart Diane Dress

£90.00 £45.00

4.7
(25 reviews)

News flash! Whether it's play dates or ice skates on the agenda, this dotty T-shirt with neon printed graphic will make it extra special. Choose from thunderbolt, star or heart designs – they're ready and raring to make little superstars shine bright.

  • Printed logo
  • 100% cotton
  • Machine washable

Provence Dusty Pink Heart Colour Pop T-shirt

£14.00 £7.00

( review)

Wear your heart on your sleeve, shoulder and everywhere else with this joy-inducing jumper. It's shaped to be comfortable while still flattering, and we've added a touch of cashmere for extra softness.

  • 37% viscose 23% polyamide 18% cotton 18% wool 4% cashmere
  • Machine washable
  • Semi-fitted shape
  • Length finishes at low hip
  • Full length sleeves

Navy Multi Heart Jacquard Valentina Jumper

£75.00 £37.50

4
(4 reviews)

With the coverage of a swimsuit and the fun mix-and-match element of a two-piece, the tankini has found its way into our hearts (and our suitcases). This halterneck top has a triangle shape with lightly padded cups for support, and an adjustable neck tie to help you get the perfect fit.

  • DGR and BLK: outer 80% polyamide 20% elastane, trim 82% polyester 18% elastane, lining 100% polyester
  • Other colours: outer 80% polyamide 20% elastane, lining 100% polyester
  • Machine washable
  • Lightly padded fixed cups for a smooth shape
  • Fixed band under bust
  • Halterneck straps offers light bust support
  • Ties at neck for a customised fit

Positano Halter Tankini Top

£35.00 £17.50

4.8
(8 reviews)

Little ballerinas can pirouette to their hearts' content in this certified party dress. We added one million (well, almost) sparkling sequins to the top – enough to get everyone dancing. The skirt is gathered at the waist and full to the brim with floaty tulle, for ultimate twirl-ability. Take a…

  • Top 100% polyester
  • Skirt 100% polyester
  • Lining 100% cotton
  • Machine washable

Sparkly Tulle Ballerina Dress

£56.00 £22.40

( review)
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