Heart

This supersoft jumper is all heart (and rainbow colours). It's put together using our softest cotton and has a hint of cashmere thrown in for good measure. Easy to look after, it's machine washable for a quick turnaround.

  • 95% cotton 5% cashmere
  • Machine washable

Fun Heart Jumper

£37.00 £18.50

( review)

First things first. This A-line dress is made from supersoft slub cotton, so it's comfortable and relaxed. But more importantly, it's topped with either fluttery flowers or sparkly star-and-heart embroidery. Most importantly of all? It has marvellous fluted sleeves that are custom-made for…

  • 100% cotton
  • Machine washable

Flute-Sleeved Dress

£30.00 £24.00

( review)

The perfect everyday dress for exploring, visiting or just relaxing? It’s here. Made from soft jersey this design is stretchy and comfortable and has a total of three pockets for those can't-be-without-them essentials. Turn-back sleeves and a variety of prints mean it's full of fun, too. So, what’s…

  • 100% cotton
  • Machine washable

Elizabethan Blue Stripe/Hearts Fun Jersey Dress

£24.00

( review)

Forget capes: mini superheroes will get much more done in this dungaree dress. Practical, versatile and comfortable, the piece comes with either embroidered hearts or rainbow pockets. Do up the four functional top buttons and adjustable straps before getting on with saving the day.

  • LDN: 98% cotton 2% polyester
  • LIL: 100% cotton
  • Machine washable

Delphinium Lilac Hearts Button-front Dungaree Dress

£32.00 £19.20

( review)

The dictionary definition of 'jumpsuit' is: a one-stop outfit, easy to wear and even easier to put on. That translates to more time spent running, climbing and playing outside – and we'd call that a result. This jumpsuit has a double ruffle down the front, a colour-contrasting functional drawstring…

  • Fully functional drawstring adjusts to your child's waist
  • Concealed back zip
  • PRP: 100% cotton
  • GRN: 57% cotton 43% lyocell
  • Machine washable

Frilly Woven Jumpsuit

£40.00 £20.00

( review)

This playful dress is ready to stripe a pose. The heart patch pocket adds irresistible charm to the layered design, while the two-tiered skirt makes throwing shapes on the dance floor even more fun. The jersey fabric is perfect for everyday wear – so the multiple colour options will really come in…

  • 100% cotton
  • Machine washable

Stripy Jersey Dress

£26.00 £15.60

( review)

Comfortable, soft and really stretchy, these cotton leggings are the perfect partner for your day's adventure. They love to team up with fun designs in colours that are made to match our tunics and dresses. There's no time to waste – pull them on and go exploring.

  • 92% cotton 8% elastane
  • Machine washable

Fun Leggings

£16.00

( review)

Bright patterns, soft towelling fabric and an easy-to-pull-on style: these shorts are perfect for wearing to the beach. There's even a pair of pockets on the back for keeping ice cream money handy. They're made for seaside splashing (and water fights at home).

  • Elasticated waist with functional drawstring
  • 79% cotton 21% polyester
  • Machine washable

Elizabethan Blue Stripe/Hearts Towelling Shorts

£18.00

( review)

We love these shorts so much we put a heart on them. They're easy to pull on so it's quicker to get ready and start the day's adventures. Lightweight fabric and a loose fit keep you comfortable while you run, climb and explore.

  • Elasticated waist with functional drawstring
  • 98% cotton 2% elastane
  • Machine washable

Khaki Green Sweet Hearts Heart Pocket Shorts

£22.00

( review)

…to layer up with this lovely cardigan: any excuse will do. Made from a soft cashmere blend, it's lightweight enough whatever the occasion. The delicate pointelle heart design and velvet trim inside the neck add extra-special touches. And perhaps the best bit? All this luxury is machine washable.

  • 95% cotton 5% cashmere
  • Machine washable

Lightweight Pointelle Cardigan

£20.00 £14.00

( review)

This embroidered jersey skort will have legs covered wherever the day leads. Will there be trees to climb, genius hiding spaces to squeeze into or acrobatics to perform? Whatever happens, the soft and practical slub cotton jersey stands up to wear and tear. A rib elastic waist and functional…

  • Elasticated ribbed waist with functional drawstring
  • Waistband 97% cotton 3% elastane
  • Skirt 100% cotton
  • Shorts 100% cotton
  • Machine washable

Blue Marl Sparkly Hearts/Stars Embroidered Jersey Skort

£26.00

( review)

Be action-ready with these lightweight jersey shorts. With the drawstring tie they are super comfortable to wear but look extra special with the colourful all-over embroidery. Wear to the picnic, park or party.

  • Elasticated waist with functional drawstring
  • Main 80% cotton 20% polyester
  • Waistband 100% cotton
  • Machine washable

Grey Marl Apples/Hearts Embroidered Jersey Shorts

£20.00

( review)

This flocked jumper wins all of the hearts. Washing-machine-friendly and woven from a soft cotton blend, its (top secret) ingredient is a dash of cashmere for a rather snug feel.

  • 100% cotton
  • Machine washable

Flocked Heart Jumper

£43.00 £21.50

( review)

Make a splash with these colourful swimming costumes. With eye-catching appliqué motifs and fluttery details, they will stand out both in and out of the water.

  • Outer 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Lilac Pink Heart Appliqué Swimsuit

£20.00

( review)

…of cosiness to chilly day outfits with our soft, cotton-rich tights. But don’t be fooled into thinking they’re boring – look-at-me patterns and contrasting details make these everyday superheroes. Their super-stretchiness means energetic adventurers can run, jump and skip to their heart’s content.

  • MUL and RED: 75% cotton 23% polyamide 2% elastane
  • BLU: 73% cotton 23% polyamide 2% elastane 1% polyester 1% metallised fibre
  • MLT: 70% cotton 28% polyamide 2% elastane
  • GRY: 75% cotton 20% polyamide 2% polyester 2% elastane 1% metallised yarn
  • GRN: 72% cotton 26% polyamide 2% elastane
  • NAV: 59% cotton 22% polyamide 9% polyester 5% acrylic 3% metallised fibre 2% elastane
  • PPK: 75% cotton 21% polyamide 2% elastane 1% polyester 1% metallic yarns
  • PNK: 77% cotton 21% polyamide 2% elastane
  • MET: 72% cotton 16% polyamide 7% polyester 3% metallised yarn 2% elastane
  • Machine washable

Patterned Tights

£10.00 £5.00

( review)

Fill up your sock drawer with this seven-pack of cotton-rich pairs. With a different design for each day of the week, your toes will be spoilt for choice. They come in a box, making them an ideal present.

  • MUL: Stripes 76% cotton, 20% polyamide, 2% polyester, 1% elastane, 1% Metallized fibre . Metallic patterns 75% cotton, 24% polyamide, 1% elastane
  • STR: Grey stripe 61% cotton, 20% polyamide, 18% acrylic, 1% elastane. Bt Pink Hearts 74% cotton, 18% polyamide, 7% acrylic, 1% elastane. Other designs 77% cotton, 22% polyamide, 1% elastane
  • Packaged in a gift box
  • Machine washable

7 Pack Sock Box

£20.00

( review)

Comfortable pants are a girl's best friend, so we made these from the softest cotton. This three-pack has a sporty feel, with a cool branded waistband that's elasticated for a perfect fit. A mix of playful prints means it's super fun, too.

  • Main 95% cotton 5% elastane, Waistband 69% polyamide 22% polyester 9% elastane
  • Machine washable

Sweet Heart 3 Pack Pants

£22.00

( review)

Get back to basics with our base layer jersey crop tops. Adjustable straps mean they sit just right, while hidden elastic keeps them in place so they're perfect for wearing all day. Mix and match this twin pack with our coordinating shorts for action-packed summer days.

  • 95% cotton 5% elastane
  • Machine washable

Sweet Heart 3 Pack Crop Tops

£20.00

( review)

This jersey play set is made to take some rough and tumble. The cosy sueded fabric is durable enough for everyday wear, while a bit of stretch means little ones can bend, reach and crawl to their hearts' content.

  • Garment washed for softness
  • Popper fastening at the back
  • Flutter logo
  • Top 95% cotton 5% elastane
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Supersoft Jersey Play Set

£28.00 £19.60

( review)

What's more fun than a playdate? A playdate in a chunky cord playsuit with appliqué pockets, that's what. Poppers at the gusset mean it's easy to slip on, while the full printed lining guarantee all-day cosiness. Strap buttons on the shoulders are designed to grow with baby (and baby’s social…

  • Garment washed for softness
  • Functional shoulder buttons
  • Inside leg popper fastening on sizes up to and including 18-24m for easy changing
  • Front pockets
  • Outer 100% cotton
  • Lining 80% cotton 20% polyester
  • Machine washable

Heart Pocket Dungarees

£28.00 £14.00

( review)

This colourful swimming costume is raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands out both in and out of the water.

  • Outer 80% polyamide 20% elastane
  • Lining polyester
  • Machine washable
  • Fabric provides sun protection UPF 50+

Green/Ivory Coral Pink Hearts Cross-back Swimsuit

£16.00

( review)

We've taken the classic Breton, tweaked the fit to make it a bit easier and given it some added interest with flocking, glitter and embroidery. They all come in soft cotton fabric, but each option has something extra special about it.

  • 100% cotton
  • Machine washable
  • Relaxed fit
  • Length finishes at top thigh
  • Full length sleeves
  • Soft cotton jersey
  • Stepped hem, longer at the back

Embroidered Heart Make A Statement Breton

£35.00 £28.00

( review)

This embroidered long-sleeved top has us dizzy with excitement – although that might just be the irresistible urge to twirl its peplum hem. Soft and breathable it's made from sueded cotton and finished with a choice of playful rainbow-stitched designs. Slipping it on adds a tah-dahh-worthy twist to…

  • Embroidered motif
  • 100% cotton
  • Machine washable

Duke Blue Heart Embroidered Frilly Top

£20.00 £12.00

( review)

Comfortable, soft and really stretchy, these cotton leggings are the perfect partner for your day's adventure. They love to team up, with animal, floral and stripy printed designs in fun colours that are made to match our tunics and dresses. There's no time to waste – pull them on and go exploring.

  • 92% cotton 8% elastane
  • Machine washable

School Navy/Gold Glitter Heart Fun Leggings

£16.00 £8.00

( review)

All you need is love. Well, that and this sparkly T-shirt. Choose a favourite from these 100% slub-cotton designs with printed gold foil emoji faces and hearts or glittering sequins that change colour at a touch. They're just the thing for spreading joy around.

  • GRN: Double sided sequins that can be swiped to change colour
  • 100% cotton
  • Machine washable

Ivory/Jam Hearts Love T-shirt

£20.00 £12.00

( review)

It might just be us but we think brighter is better. That’s why our heavier-weight leggings come in bold red and blue prints. In cosy new fabric, they’re super comfortable and wonderfully stretchy, so you can run, jump and reach for the sky.

  • 93% cotton 7% elastane
  • Machine washable

Beam Red Sweet Hearts Fun Cosy Leggings

£20.00 £14.00

( review)

The dictionary definition of 'jumpsuit' is: a one-stop outfit, easy to wear and even easier to put on. That translates to more time spent running, climbing and playing outside – and we'd call that a result. This jumpsuit has a double ruffle down the front, a colour-contrasting functional drawstring…

  • Fully functional drawstring adjusts to your child's waist
  • Concealed back zip
  • PRP: 100% cotton
  • GRN: 57% cotton 43% lyocell
  • Machine washable

Khaki Green Sweet Hearts Frilly Woven Jumpsuit

£40.00 £28.00

( review)

Get ready to jump headfirst into this enchanting top and and race towards all those adventures. Made from cotton, it's a supersoft piece that matches casual jeans or smart skirts. The ruffle detailing looks at its best when fluttering in the breeze.

  • Back button placket opening
  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Parisian Pink Sweet Hearts Printed Ruffle Top

£28.00 £19.60

( review)

After a busy day's adventuring, these long johns are just the thing to slip into with a choice of rainbow, pup, bunny or pony on the top. They're crafted from 100% cotton and feature an elasticated waist for a super-comfortable fit, as well as arm and ankle cuffs to keep in the warmth. You'll be the…

  • Stretchy jersey rib
  • Soft against skin
  • Brushed inside for cosiness
  • Rib cuffs for a snuggly fit
  • Fully elasticated waist for stretch and comfort
  • Easy care, machine wash and tumble dryable
  • 100% cotton
  • Machine washable
  • Snug fit, close fitting garments are less likely to catch fire so this style is designed to fit snugly, not flame resistant

Jam Pink Hearts Cosy Long John Pyjamas

£26.00 £18.20

( review)

…is the spice of life – so we’ve added lots of it to this eye-catching dress. The viscose fabric is ideal for swishing through sunlit Sundays, while the drop frill hem makes it even drapier. A choice of intricate prints – hearts or stars – will have everyone ooh-ing and ahh-ing at family gatherings.

  • 100% viscose
  • Machine washable

Beam Red Sweet Hearts Frill Sleeve Printed Dress

£32.00 £22.40

( review)

With stripes on one side and a dynamic print on the other, this reversible T-shirt impresses whichever way it's worn. The light-as-a-feather bonded fabric is easy to move in so energetic tots can explore to their heart's content.

  • Garment washed for softness
  • Shoulder popper fastening
  • Fully reversible, the care label has been hidden in a pocket
  • New double sided fabric
  • 100% cotton
  • Machine washable

Fun Reversible T-shirt

£18.00 £14.40

( review)

With stripes on one side and a dynamic print on the other, this reversible T-shirt impresses whichever way it's worn. The light-as-a-feather bonded fabric is easy to move in so energetic tots can explore to their heart's content.

  • Garment washed for softness
  • Shoulder popper fastening
  • Fully reversible, the care label has been hidden in a pocket
  • New double sided fabric
  • 100% cotton
  • Machine washable

Fun Reversible T-shirt

£18.00 £14.40

( review)

With stripes on one side and a dynamic print on the other, this reversible T-shirt impresses whichever way it's worn. The light-as-a-feather bonded fabric is easy to move in so energetic tots can explore to their heart's content.

  • Garment washed for softness
  • Shoulder popper fastening
  • Fully reversible, the care label has been hidden in a pocket
  • New double sided fabric
  • 100% cotton
  • Machine washable

Fun Reversible T-shirt

£18.00 £14.40

( review)

…of cosiness to chilly day outfits with our soft, cotton-rich tights. But don’t be fooled into thinking they’re boring – look-at-me patterns and contrasting details make these everyday superheroes. Their super-stretchiness means energetic adventurers can run, jump and skip to their heart’s content.

  • MUL: main 64% cotton 24% polyamide 11% acrylic 1% elastane
  • BLU: main 74% cotton 24% polyamide 2% elastane
  • GRY: main 62% cotton 29% polyamide 7% acrylic 2% elastane
  • Machine washable

Patterned Tights

£10.00 £7.00

( review)

This jersey play set is made to take some rough and tumble. The cosy sueded fabric is durable enough for everyday wear, while a bit of stretch means little ones can bend, reach and crawl to their hearts' content.

  • Garment washed for softness
  • Popper fastening at the back
  • Flutter logo
  • Top 95% cotton 5% elastane
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Supersoft Jersey Play Set

£28.00 £22.40

( review)

This jersey play set is made to take some rough and tumble. The cosy sueded fabric is durable enough for everyday wear, while a bit of stretch means little ones can bend, reach and crawl to their hearts' content.

  • Garment washed for softness
  • Popper fastening at the back
  • Flutter logo
  • Top 95% cotton 5% elastane
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Supersoft Jersey Play Set

£28.00 £22.40

( review)

There’s nothing quite like 100% cashmere for tiny ones – especially when it’s machine washable (because, obviously). The knitted heart or gold sparkle makes this piece ideal if you’re dressing baby for a special occasion, while the button closure and round neck mean it’s easy to layer over any…

  • OAT: 85% cashmere 11% polyester 4% metallised fibre
  • PNK: 100% cashmere
  • Machine washable

Cashmere Cardigan

£60.00

( review)

These loose printed trousers are just waiting to be whooshed around at high speed. The elasticated waistband and drapey viscose fabric come together to create an ultra-comfortable finish that's ideal for running about. Contrasting heart or star prints mean they're as fun as they are functional.

  • Elasticated waist with functional drawstring
  • 100% viscose
  • Machine washable

Khaki Green Sweet Hearts Hotchpotch Trousers

£30.00 £15.00

( review)

Little legs will be racing to get to bed in these cosy pyjamas (disclaimer: strictly not guaranteed). They're made from pure cotton to keep the temperature just right. Overnight growth spurts are taken care of with an adjustable waist tie and wriggle-proof capped sleeves. Oh, and if little legs are…

  • 100% cotton
  • Machine washable

Parisian Pink/Jam Red Hearts Pretty Pyjamas

£26.00

( review)

We love these pretty shorts so much we put a heart on them. They're easy to pull on so it's quicker to get ready and start the day's adventures. Lightweight fabric and a loose fit keep you comfortable while you run, climb and explore.

  • Elasticated waist with functional drawstring
  • Outer 100% cotton
  • Machine washable

Heart Pocket Shorts

£24.00

4.6
(14 reviews)

…of cosiness to chilly day outfits with our soft, cotton-rich tights. But don’t be fooled into thinking they’re boring – look-at-me patterns and contrasting details make these everyday superheroes. Their super-stretchiness means energetic adventurers can run, jump and skip to their heart’s content.

  • MUL and RED: 75% cotton 23% polyamide 2% elastane
  • BLU: 73% cotton 23% polyamide 2% elastane 1% polyester 1% metallised fibre
  • MLT: 70% cotton 28% polyamide 2% elastane
  • GRY: 75% cotton 20% polyamide 2% polyester 2% elastane 1% metallised yarn
  • GRN: 72% cotton 26% polyamide 2% elastane
  • NAV: 59% cotton 22% polyamide 9% polyester 5% acrylic 3% metallised fibre 2% elastane
  • PPK: 75% cotton 21% polyamide 2% elastane 1% polyester 1% metallic yarns
  • PNK: 77% cotton 21% polyamide 2% elastane
  • MET: 72% cotton 16% polyamide 7% polyester 3% metallised yarn 2% elastane
  • Machine washable

Patterned Tights

£10.00

( review)

We heart this supersoft cotton-jersey dress. Which might have something to do with the lovable all-over print – or perhaps it's the pockets? Then there's the wavy trim on the bodice and hem, as well as a full skirt that's perfect for swishing.

  • 100% cotton
  • Machine washable

Heart Print Jersey Dress

£28.00

( review)

Oh hey there, chameleon. This comfortable T-shirt is not all it first seems, with sequinned graphics on the chest that change colour (yes, really). Short sleeves and lightweight jersey cool things down on hot days. It's one in cha-million.

  • Double sided sequins that can be swiped to change colour
  • Double-sided sequins that can be swiped to change colour
  • 100% cotton
  • Machine washable

White Blue Heart Sequin-change T-shirt

£26.00

( review)

Feel like a flutter? This eye-catching and colourful T-shirt comes in a choice of designs: a peace symbol-shaped out of daisies or a heart made up of flowers. Fashioned from soft jersey fabric, this top is a dream for sunny garden get-togethers.

  • Appliqué and embroidery logo
  • Main 100% cotton
  • Machine washable

Parisian Pink Heart Flutter Appliqué T-shirt

£20.00

( review)

It’s simply not a day at the beach without a stripy top. This one has a boat neckline and classic Breton stripes, with the star(board) of the show being the colourful embroidered detail on the chest. All that’s missing from this picture? An ice lolly.

  • Appliqué logo
  • 100% cotton
  • Machine washable

White/Astro Green Hearts Short-sleeved Fun Breton

£18.00

( review)

With stripes on one side and a dynamic print on the other, this reversible T-shirt impresses whichever way it's worn. The light-as-a-feather bonded fabric is easy to move in so energetic tots can explore to their heart's content.

  • Garment washed for softness
  • Shoulder popper fastening
  • Fully reversible, the care label has been hidden in a pocket
  • New double sided fabric
  • 100% cotton
  • Machine washable

Fun Reversible T-shirt

£18.00 £14.40

( review)

…the design on our jersey headbands. They're made from a cotton-rich soft jersey fabric and have a fixed knot on the top – so there's no need to worry about tying a bow every morning (phew). They come in a two pack, so mini accessorisers will be able to mix and match to their heart's content.

  • 58% cotton 42% modal

2 Pack Jersey Headbands

£12.00

( review)

This jersey play set is made to take some rough and tumble. The cosy sueded fabric is durable enough for everyday wear, while a bit of stretch means little ones can bend, reach and crawl to their hearts' content.

  • Garment washed for softness
  • Popper fastening at the back
  • Flutter logo
  • Top 95% cotton 5% elastane
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Supersoft Jersey Play Set

£28.00 £19.60

( review)

What do you get when you mix gold, ruffles and gathers with embroidered floral flourishes? A gown fit for the belle of the ball. This textured dress effortlessly transforms little merrymakers into royalty – perfect for melting the hearts of all nearby grown-ups.

  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Textured Broderie Ruffle Dress

£51.00

( review)

Clothes don't get much sweeter than these bloomers with heart-shaped pockets. The inside is fully lined with soft jersey, which is lovely and gentle on little legs. And they're perfect for matching back to the rest of the range – just add woolly tights to up the cosy factor.

  • Garment washed for softness
  • Elasticated back waistband for a comfortable fit
  • Outer 100% cotton
  • DEN: lining 75% polyester 25% cotton
  • DEN: Lining 75% polyester 25% cotton
  • MUL: lining 100% cotton
  • Machine washable

Pretty Bloomers

£20.00

( review)

Clothes don't get much sweeter than these bloomers with heart-shaped pockets. The inside is fully lined with soft jersey, which is lovely and gentle on little legs. And they're perfect for matching back to the rest of the range – just add woolly tights to up the cosy factor.

  • Garment washed for softness
  • Elasticated back waistband for a comfortable fit
  • Outer 100% cotton
  • DEN: lining 75% polyester 25% cotton
  • DEN: Lining 75% polyester 25% cotton
  • MUL: lining 100% cotton
  • Machine washable

Pretty Bloomers

£20.00

( review)

We can’t decide if it’s the vintage-inspired shape or the 100% cotton that makes it, but our woven pinafore is just the ticket for sunny afternoons in the garden. The crossover straps are adjustable to grow with baby. Heart-shaped pockets adorn the front and it comes in candy stripes or a pretty…

  • Textured fabric
  • Garment washed for softness
  • Fully lined
  • Adjustable straps to fit your child as they grow
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Ruffly Pinafore Dress

£26.00

( review)

We can’t decide if it’s the vintage-inspired shape or the 100% cotton that makes it, but our woven pinafore is just the ticket for sunny afternoons in the garden. The crossover straps are adjustable to grow with baby. Heart-shaped pockets adorn the front and it comes in candy stripes or a pretty…

  • Textured fabric
  • Garment washed for softness
  • Fully lined
  • Adjustable straps to fit your child as they grow
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Ruffly Pinafore Dress

£26.00

( review)
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