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Gwendolyn Dress

Showing: 1 to 90 (471)

You can actually hear the quality of this soft cotton poplin fabric – the full skirt quietly rustles as you walk. A touch of stretch, a fitted bodice and princess seams create a flattering fit and help the dress keep its elegant shape as you dance the night away.

  • Main 97% cotton 3% elastane
  • Lining 100% cotton
  • Machine washable
  • Length finishes at mid calf
  • Side pockets
  • Concealed back zip

Elena Dress

£120.00

4.5
(79 reviews)

Perfect for a special occasion, our sweet dress is as smart as it is pretty. The linen and cotton style is fully lined, with a detachable ribbon and a zip at the back to make getting dressed easier. It even comes with a tutu petticoat for a fuller skirt.

  • Main 55% linen 45% cotton
  • Lining 100% cotton
  • Machine washable

Vintage Dress

£40.00 £32.00

4.9
(16 reviews)

Run, jump and stretch – this t-shirt dress has a fun swishy skirt that won’t restrict movement when it comes to playtime. It’s comfortable in stretchy cotton jersey. And we’ve added a pocket for storing important finds.

  • 100% cotton
  • Machine washable

Eva Dress

£32.00 £16.00

3
(1 review)

We've updated this much-loved dress with two brand new ditsy prints for the season, in versatile pewter grey and inkwell blue. Made from a soft cotton blend, this dress has a drapey fit and a knee-grazing length, while clever gathering flatters your waist.

  • 52% modal 48% cotton
  • Machine washable
  • Relaxed fit
  • Length finishes just above knee
  • Side pockets
  • Soft cotton blend jersey
  • Unlined
  • Elasticated waist

Blackberry Dress

£50.00 £25.00

4.4
(313 reviews)

This semi-fitted dress knows how to get you ALL the attention, with pretty flared sleeves, an exclusive hand-drawn lace and a pompom trim. Best accessorised with bare legs – just add killer heels for glamorous summer nights.

  • Outer 100% polyester
  • Lining 100% cotton
  • Dry clean only
  • Relaxed straight fit
  • ¾ length sleeves
  • Fully lined

Greta Dress

£300.00 £210.00

The cosy comfort of a sweatshirt and a party-ready dress goes together as well as, say, stars and stripes. That’s just one of the options available in this cotton-mix long-sleeved style. Go for neon spots or a floral print for busy weekends and layer with leggings on cooler evenings.

  • STR: 87% cotton 13% polyester
  • GRY and NAV: 100% cotton
  • Machine washable

Sweatshirt Dress

£35.00 £17.50

5
(3 reviews)

We know how to do a good print, and we're not shy about it. The bold paisley pattern of this midi-length dress is our latest triumph, with splashes of vibrant colour. If you can see past the stunning print, you'll be pleased to find we've added a cotton lining and ever-so-practical pockets too.

  • Main 100% cotton, Lining 100% cotton
  • Machine washable
  • Length finishes at mid calf
  • Fully lined

Lizzie Dress

£98.00

4
(5 reviews)

With a scoop neckline and soft gathers, it's no wonder this dress is a best seller. The empire line flatters your figure and we've made it that slightly longer length you like. Layer with tights for days at your desk, or wear with bare legs and flowing locks to embrace your weekend freedom. Want…

  • 100% viscose
  • Machine washable
  • Relaxed fit
  • Length finishes above knee
  • ¾ length sleeves
  • Unlined

Mollie Dress

£90.00 £54.00

4.2
(104 reviews)

When that big invitation hits your inbox, reach for this show-stopping modern midi dress in softly draped georgette. The floaty fabric is easy to care for, while feminine ruffles, a waist-cinching tie and notch neck add the finishing touches.

  • Outer 100% polyester, Lining 100% polyester
  • Machine washable
  • Flattering fitted shape through bust and waist
  • Length finishes at mid calf
  • Sleeveless
  • Fully lined
  • Concealed side zip
  • Self fabric tie belt at waist
  • Front keyhole with button fastening

Elise Dress

£130.00 £78.00

4.8
(16 reviews)

When your diary's jam-packed this dress will handle all those what-to-wear dilemmas. The sashaying swing skirt was made for working the room, while the sheer sleeves and sophisticated lace appliqué details make it suitable for the fanciest dinner dates.

  • Main 100% viscose
  • Sleeves 100% polyester
  • Lining 100% polyester
  • Machine washable
  • Loose fitting swing shape
  • Full length sleeves with functional cuffs
  • Full body lining
  • Keyhole and button fastening at back neck

Sasha Dress

£98.00 £49.00

2.4
(13 reviews)

On those jam-packed sightseeing days, you need a dress that can go straight from exploring ancient ruins to aperitifs in the plaza. And with this design, you've found it. It cuts a flattering figure with a fitted torso, cinched waist and full skirt, plus the bright floral print and grosgrain…

  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable
  • Length finishes at mid calf
  • Sleeveless
  • Fully lined
  • Flattering V-neckline
  • Concealed side zip
  • Ribbon detailing

Charlotte Dress

£90.00 £45.00

4.5
(10 reviews)

This sleeveless dress is made from a soft cotton fabric with a bit of stretch for flexibility. We've added flattering multi-stitch detailing and handy pockets, too. Wear it solo on warm days or over a Breton tee when there's a chill in the air.

  • 97% cotton 3% elastane
  • Machine washable
  • Length finishes above knee
  • Front pockets
  • Sleeveless
  • Back zip fastening

Tamara Dress

£60.00

4.3
(59 reviews)

Important meeting at ten but cocktails at six? We've got the dress for that. The hotchpotch spots are cleverly placed for flattering effect, while kimono sleeves will keep you cool and collected. A semi-fitted shape and lined bodice create a smart look, plus the notch neck can be worn open or closed…

  • Outer 100% viscose
  • Machine washable
  • Semi-fitted shape
  • Length finishes at mid calf
  • Short sleeves
  • Concealed side zip

Esmeralda Dress

£120.00 £84.00

3.5
(4 reviews)

Squeezing your holiday wardrobe into carry-on luggage? Our incredibly versatile midi dress should lighten the load. Wild floral prints and bright bold colours make this piece a knockout. Delicate fabric drapes effortlessly for a lightweight feel, while an empire cut accentuates your waist. Don't…

  • 100% viscose
  • Machine washable
  • Relaxed fit
  • Length finishes at mid calf
  • Sleeveless
  • Unlined
  • Concealed side zip

Millie Dress

£70.00

5
(3 reviews)

Hot days mean linen, and lots of it. The deep neckline of this soft and versatile dress will keep you cool and comfortable while you're sipping sangria by the pool, then the pintuck and trim detailing look elegant at an al fresco dinner. Simply pop your sunglasses in the handy pockets.

  • 100% linen
  • WHT: lining 100% cotton
  • Machine washable
  • White option lined
  • Relaxed fit
  • Length finishes above knee
  • Concealed back zip

Valencia Dress

£80.00 £48.00

4.1
(24 reviews)

When your little black dress just won't do, this vibrant midi length number is ready to take its place. It's partially lined with sheer sleeves for a playful hint of skin while its floaty, flattering shape gives a subtle nod to the Sixties.

  • Outer 100% polyester
  • Lining 100% polyester
  • Machine washable
  • Semi-fitted shape
  • Length finishes at mid calf
  • Full length sleeves with functional cuffs
  • Lightweight semi-sheer fabric
  • Lined in body only
  • Button and loop at centre back neck
  • Concealed side zip

Erica Dress

£140.00 £70.00

3.5
(28 reviews)

By popular demand, this bestselling favourite is back – a beautifully flattering sleeveless dress with an above-the-knee cut and tailored pleats at the waist to create an hourglass silhouette. We've finished off the structured style with a roll-collar for a modern take on femininity.

  • Outer 98% cotton 2% elastane
  • Lining 96% polyester 4% elastane
  • Dry clean only
  • Fitted shape
  • Length finishes just above knee
  • Sleeveless
  • Fully lined
  • Centre back vent
  • Concealed back zip

Martha Dress

£98.00 £49.00

4.4
(144 reviews)

Red lipstick at the ready – this fit-and-flare dress is sure to bring out your inner Fifties screen siren. The skirt is full for that feminine swish, while a notch neck and cinched waist create a flattering shape. Just add cat-eye sunglasses for that take-me-to-the-Riviera finish.

  • Outer 97% cotton 3% elastane, Lining 100% cotton
  • Machine washable
  • Flattering fit and flare shape
  • Length finishes at mid calf
  • Side pockets
  • Sleeveless
  • Lined bodice
  • Concealed back zip

Joyce Dress

£120.00 £72.00

3.3
(4 reviews)

With a notch neckline and soft gathering through the front, it's no wonder this dress is a bestseller. The empire-line shape flatters your figure. Layer with tights for days at your desk, or wear with bare legs and flowing locks to embrace your weekend freedom.

  • Main 100% viscose
  • Machine washable
  • Relaxed fit
  • Length finishes above knee
  • ¾ length sleeves
  • Gathered into cuff
  • Unlined
  • Gathered detail at empire seam
  • Notch neck

Mollie Dress

£90.00 £45.00

4.7
(14 reviews)

This classic empire-line dress in soft cotton sateen is designed to flatter and skim your curves in all the right places. Its wide neck is effortlessly elegant and, paired with some heels, it'll shift seamlessly from the 9-to-5 to a night on the tiles.

  • Outer 97% cotton 3% elastane
  • Lining 94% polyester 6% elastane
  • Machine washable
  • Semi-fitted shape
  • Empire line
  • Length finishes above knee
  • Cotton stretch fabric
  • Fully lined
  • Concealed back zip

Diane Dress

£90.00 £45.00

4.7
(25 reviews)

By popular demand, this bestselling favourite is back – a beautifully flattering sleeveless dress with an above-the-knee cut and tailored pleats at the waist to create an hourglass silhouette. We've finished off the structured style with a roll-collar for a modern take on femininity.

  • Outer 98% cotton 2% elastane
  • Lining 96% polyester 4% elastane
  • Dry clean only
  • Fitted shape
  • Length finishes just above knee
  • Sleeveless
  • Fully lined
  • Concealed back zip

Martha Dress

£98.00 £58.80

4.6
(17 reviews)

This much-loved dress is back and better than ever, with a more fitted bodice and slimmer sleeves. It's still got those same killer details though: the tie belt that perfectly nips you in at the waist, the luxe piping and that flattering just-above-the-knee length.

  • Outer 100% viscose
  • Lining 100% polyester
  • Machine washable
  • Flattering fitted shape through bust and waist
  • Length finishes just above knee
  • ¾ length sleeves
  • Drapey viscose fabric
  • Full body lining
  • Concealed back zip
  • Self fabric tie belt at waist

Kelly Dress

£98.00 £68.60

4.1
(79 reviews)

Should have been out the door five minutes ago? This dress is for you. Panels through the body give it an effortlessly elegant structured shape. It has cap sleeves and an above-the-knee cut for a pulled-together finish (even when you’re feeling less than).

  • Main 54% polyester 44% wool 2% elastane, Lining 100% polyester
  • Dry clean only
  • Flattering fitted shape through bust, waist and hip
  • Length finishes below knee
  • Cap sleeves
  • Full body lining
  • Concealed back zip

Claremont Dress

£140.00 £98.00

2.3
(3 reviews)

Roll out of bed and be ready in no time with this easy shirt dress. The soft cotton is fully lined to keep out the chills and it has a casual dropped waist to keep you comfortable. Pop your essentials in the pockets and see what the day has in store.

  • 100% cotton
  • Machine washable

Shirt Dress

£37.00 £29.60

4.7
(7 reviews)

When the temperature soars, you can stay cool (in more ways than one) with this no-effort-required shift dress. Breathable cotton linen fabric keeps you comfortable, while the straight shift shape and turn-back sleeves make for thoroughly modern casual dressing.

  • 55% linen 45% cotton
  • Machine washable
  • Semi-fitted shape
  • Length finishes above knee
  • Short sleeves
  • Unlined
  • Functional front placket

Eleanor Dress

£70.00 £56.00

4.4
(14 reviews)

Easy elegance comes in the form of this bright dress. With contrasting feather prints, a gathered bodice and a full skirt, it'll give you an hourglass shape that shows you off in all the right places.

  • Outer 100% polyester
  • Lining 100% polyester
  • Machine washable
  • Semi-fitted shape
  • Length finishes at mid calf
  • Fully lined
  • Concealed side zip

Sylvie Dress

£130.00 £91.00

5
(4 reviews)

Passport, sunglasses, lightweight linen dress... Now you know it's a holiday. This throw-on-and-go design features buttons on the shoulders with contrast stitching, and side split at the hem. Cinch the waist with the fabric belt or leave it loose to catch that sea breeze.

  • 100% linen
  • Machine washable
  • Semi-fitted shape
  • Length finishes just above knee
  • ¾ length sleeves
  • Unlined
  • Functional placket at shoulder
  • Self fabric tie belt at waist

Katie Dress

£75.00 £52.50

3.9
(11 reviews)

Bring out your inner film star in this feminine dress. A modern take on a classic design, it has a flattering wrap top that nips in at the waist and a full skirt (with pockets). Choose prints or solid colour – either way, it's finished with elegant broderie anglaise.

  • 100% cotton
  • Lining 100% cotton
  • Machine washable
  • Length finishes below knee
  • Fully lined
  • Concealed back zip

Vanda Dress

£140.00 £70.00

4.4
(36 reviews)

Spotted: your future favourite dress. It's made from a sumptuous Italian wool-blend fabric and is ultra flattering, thanks to large velvety flocked spots down the front and smaller ones along the sides (cleverly placed to create a sleek shape). Oh, and did we mention it's got pockets?

  • Main 70% wool 30% polyester
  • Lining 100% polyester
  • Dry clean only
  • Two front pockets
  • Short sleeves
  • Fully lined
  • Concealed back zip

Kathryn Dress

£140.00 £84.00

4.4
(8 reviews)

Special events call for an outfit that rises to the occasion – enter this unique dress, featuring our intricate, in-house designed floral broderie. Wear the semi-fitted shape with the belt for a cinched waist, or go without (thanks to the retractable belt loops) for a more relaxed feel. Gathers at…

  • Body 100% cotton, Lining 100% cotton, Embroidery 100% polyester
  • Machine washable
  • Semi-fitted shape
  • Length finishes at mid calf
  • Sleeveless
  • Fully lined
  • Concealed back zip

Broderie Dress

£130.00 £78.00

4.7
(3 reviews)

Limited edition Agnes is utterly charming: her halter neckline fastens with a sumptuous silk tie and she has a keyhole cutaway at the front and back to reveal just a hint of skin. This piece is crafted from premium silk crêpe de chine in our Boden-exclusive Wild Bloom print, and is fully lined for a…

  • Main 64% viscose 36% silk, Lining 100% polyester
  • Dry clean only
  • Flattering fit and flare shape
  • Length finishes at mid calf
  • Concealed side zip

Agnes Dress

£250.00 £200.00

Swing into action in this Sixties-inspired dress. Featuring a high-impact print and a fitted bodice for a flattering shape, it's an easy afternoon-to-after-dark option. Leave the notch neck closed or wear it open for a relaxed twist.

  • Outer 100% viscose
  • Lining 100% polyester
  • Machine washable
  • Flattering fit and flare shape
  • Length finishes below knee
  • Full length sleeves with functional cuffs
  • Lightweight drapey fabric
  • Full body lining
  • Concealed side zip

Daisy Dress

£110.00 £77.00

4
(22 reviews)

Last year you LOVED our Riviera dress, so we've brought it back with a longer skirt, so it's better than ever. With a flattering waist-tie belt and fit-and-flare shape, this elegant piece ticks all the right boxes.

  • Outer 55% linen 45% cotton
  • Lining 100% cotton
  • Machine washable
  • Flattering fitted shape through bust and waist with a full skirt
  • Length finishes at mid calf
  • Fully lined
  • Concealed back zip
  • Tie detail at waist

Riviera Dress

£98.00 £68.60

3.5
(85 reviews)

We’ve got effortless elegance wrapped up with this cotton-linen dress. An adjustable belt lets you customise the fit of the flattering wraparound design so you can tie it front or back, while the lightweight floaty fabric will keep you cool when the temperature rises.

  • Outer 55% linen 45% cotton, Body lining 100% cotton
  • Machine washable
  • Flattering fit and flare shape
  • Length finishes at mid calf
  • Concealed side pockets
  • Sleeveless
  • Lined bodice
  • Concealed back zip
  • Tie detail at waist

Jade Dress

£90.00 £63.00

4.4
(34 reviews)

From cartwheels in the park to twirls on the dancefloor, this versatile jersey dress does it all. The sweet ruffle trim down the front, flippy skirt and pretty prints are easy to dress up for special occasions. With soft cotton fabric and a relaxed drop-waist shape, it's ready for action too.

  • 100% cotton
  • Machine washable

Jersey Ruffle Dress

£28.00 £19.60

4
(1 review)

From evenings with the grown-ups to beach adventures in the sun, our kaftan dress is a holiday favourite. Lovely embroidery on the yoke and a playful bobble trim on the sleeves is perfect for dressing up. And the relaxed cut with a tiered effect slips nicely over a swimsuit for strolling down to the…

  • 100% cotton
  • Machine washable

Embroidered Kaftan Dress

£37.00 £29.60

5
(1 review)

1920s-inspired multi-coloured stripes meet full-skirted pleats for a dress that’s full of movement and made for dancing. A twisted waistband, plunging V front, and soft frilled hems add to the playful perfection of this dress.

  • Outer 100% polyester
  • Lining 100% polyester
  • Dry clean only
  • Length finishes below knee
  • Fully lined
  • Concealed side zip

Margot Midi Dress

£280.00 £168.00

3
(3 reviews)

Minis will be crowned queen of the jungle with this truly tropical summer dress. The sleeveless design and linen-cotton blend are just perfect for warm, sunny days under the canopy. Contrasting details at the neckline and arms make this dress extra special – purrrfect for little lionesses.

  • Outer 55% linen 45% cotton
  • Lining 100% cotton
  • Machine washable

Printed Shift Dress

£28.00 £22.40

4.8
(4 reviews)

This statement dress in soft textured jersey has a full pleated skirt and a wide waistband for a figure-skimming finish. The exposed zip has a grosgrain pull for easy dressing, and it even has clever hidden pockets, just because.

  • Body 97% cotton 3% elastane, Lining 100% polyester
  • Machine washable
  • Inverted box pleats at waist front and back
  • Flattering fitted shape through bust and waist with a full skirt
  • Length finishes at mid calf
  • Concealed side pockets
  • ¾ length sleeves
  • Textured medium weight jersey
  • Fully lined

Harley Textured Dress

£98.00 £49.00

3.8
(24 reviews)

Here's a dress that loves a party. With bow detailing on the straps and cute appliqué turtles at the hem, this striped cotton dress is 'aww'-inspiring. Stretchy smocking and a full lining make it super comfortable, while the matching knickers keeps the outfit coordinated when crawling.

  • Comes with matching pants
  • Garment washed for softness
  • 100% cotton
  • Machine washable

Strappy Smock Dress

£24.00

Nothing beats our lightweight jersey dress when you need an easy outfit for quick dressing. Our 100% cotton fabric and short sleeves keep little ones cool and comfortable, while poppers and matching knickers make changes lightning fast (you're welcome). The sweet Peter Pan collar is the cherry on…

  • Comes with matching pants
  • Garment washed for softness
  • Back popper placket opening
  • 100% cotton
  • Machine washable

Printed Jersey Dress

£22.00 £15.40

5
(9 reviews)

Our gorgeous printed dress is just like wearing a field full of flowers. The denim detailing makes it the perfect choice for easy weekend dressing. With an invisible zip fastening at the back, it goes on in an instant – leaving more time for adventures.

  • Concealed back zip
  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Printed Woven Dress

£37.00 £18.50

5
(1 review)

Nothing beats our lightweight jersey dress when you need an easy outfit for quick dressing. Our 100% cotton fabric and short sleeves keep little ones cool and comfortable, while poppers and matching knickers make changes lightning fast (you're welcome). The sweet Peter Pan collar is the cherry on…

  • Comes with matching pants
  • Garment washed for softness
  • Back popper placket opening
  • 100% cotton
  • Machine washable

Printed Jersey Dress

£22.00 £15.40

5
(9 reviews)

Here's a dress that loves a party. With bow detailing on the straps and cute appliqué turtles at the hem, this striped cotton dress is 'aww'-inspiring. Stretchy smocking and a full lining make it super comfortable, while the matching knickers keeps the outfit coordinated when crawling.

  • Comes with matching pants
  • Garment washed for softness
  • 100% cotton
  • Machine washable

Strappy Smock Dress

£24.00

This extra-special party dress has it all: sequins, spots and sparkles. The fully-lined organza skirt was made for showing off moves on the dancefloor, with pretty gathers, layers and frills for maximum volume.

  • Outer 54% polyamide 46% polyester
  • Lining 100% cotton
  • Machine washable

Sequin Spotty Dress

£45.00 £31.50

In vibrant seaside colours, this tiered dress is perfect for hunting seashells. The bobble trim adds a playful touch while intricate floral embroidery decorates the chest and pockets – store all those beach finds here. An elasticated back and adjustable straps mean it stays comfortable however long…

  • 100% cotton
  • Machine washable

Tiered Embroidered Dress

£35.00 £28.00

4.5
(2 reviews)

This cotton dress is so enchanting, it's practically sprinkled with fairy dust. The design has a sweet Peter Pan collar and delicate embroidery for a vintage style and a fully lined skirt for plenty of swish. Choose from the floral print or classic chambray and hop to practising cartwheels – or…

  • 100% cotton
  • Machine washable

Nostalgic Smock Dress

£35.00 £24.50

5
(1 review)

This pretty cotton dress is easy to spot at special occasions – it's covered with embroidered polka dots. We finished the short-sleeved design with as much scalloped trim as we could and added pockets for essential treasures. And with a gathered waist and layers of tulle and cotton, it's perfect for…

  • 100% cotton
  • Machine washable

Spotty Short-sleeved Dress

£51.00 £40.80

Practice your twirling and watch this five-tiered dress flare. The crinkly, textured cotton is lightweight and soft, making it a breezy choice for sunny days. Colourful trims and fluttery sleeves keep it fun when you're hitting the dance floor at birthday parties.

  • 100% cotton
  • Machine washable

Woven Twirly Dress

£35.00 £24.50

4.8
(11 reviews)

What’s not to love about spots, stripes and florals? Our jersey dress is great for playtime in the park and sweet enough for a Sunday roast. This easy-to-wear design has long sleeves to keep arms cosy and pretty heart-shaped pockets that are perfect for stashing treats.

  • 100% cotton
  • Machine washable

Heart Pocket Jersey Dress

£24.00 £19.20

3.6
(13 reviews)

Ready, set, twirl! Chambray fabric keeps this denim dress floaty for little dancing queens, while embroidered floral detail and frilled sleeves add a dash of party-ready magic. The A-line style and three-quarter-length sleeves are perfect for layering with chunky knits when the weather turns.

  • 100% cotton
  • Machine washable

Floaty Denim Dress

£40.00 £24.00

5
(2 reviews)

What’s it going to be – seaside or circus? This swooshy jersey dress features a dancing show horse or chip-stealing seabirds on big-top blue or green stripes. With three-quarter-length sleeves and an A-line style, it's perfect for layering with leggings and a cardi on breezy days.

  • 100% cotton
  • Machine washable

Appliqué Jersey Dress

£30.00 £18.00

4.6
(14 reviews)

Psst – want to know a secret? This soft cotton jersey dress with a stripy top has a surprise hidden in its sparkly sequin appliqué: just stroke it for some colour-change magic. If that's not enough to inspire envy in the playground, there's ruffle detailing at the waist and the skirt has…

  • 100% cotton
  • Machine washable

Sequin Colour-change Dress

£32.00

3.8
(18 reviews)

This easy drop-waist cotton dress is great for everyday wear and, with its fun bobble trim, it’s ideal for party time too. In bold pink or stripes, it features delicate pintuck detailing down the front and a softly pleated skirt. And there are two pockets for anything that doesn't fit in the party…

  • 100% cotton
  • Machine washable

Drop-waist Woven Dress

£37.00 £29.60

5
(1 review)

We used every crayon in the box to design these graphic, colourful prints (so this dress may not be ideal for playing hide-and-seek). The T-shirt style is made from 100% cotton and has a playful swing skirt with a wide block panel hem. Now, has anyone got some colouring pencils we could borrow?

  • 100% cotton
  • Machine washable

Jersey Printed Dress

£24.00 £14.40

4.6
(18 reviews)

Adventuring on the high seas? Be sure to pack this swishy dress with its nautical stripy top and bold printed skirt. Whether you choose underwater creatures, fluttery butterflies or another characterful print, the jersey cotton is perfect for climbing the rigging. There's a frill at the waist,…

  • 100% cotton
  • Machine washable

Bright Hotchpotch Jersey Dress

£28.00 £22.40

5
(17 reviews)

Our playful dress is blooming marvellous with ditsy floral and pretty daisies blossoming all over the place. This fun design has fluttery frilly cap sleeves and a full skirt that's begging to be swished. Don't ask us how, but the flowers magically grow bigger on each tier.

  • 57% cotton 43% modal
  • Machine washable

Tiered Jersey Dress

£22.00 £17.60

4.4
(9 reviews)

If there were a competition for the swishiest skirt, this tiered dress with a playful bobble trim would certainly win. Whether you choose classic stripes or a bold tile print, both bright designs are crafted from supersoft cotton jersey. Finished with frills and fluttery sleeves, it's perfect for…

  • 57% cotton 43% modal
  • Machine washable

Tiered Jersey Frill Dress

£22.00 £17.60

5
(3 reviews)

Fly away to play on sandy beaches with this cotton dress in its colourful bird print. Our in-house print design comes in two colours and is finished with three pretty ruffles. A gathered neck and elasticated waistline mean it's easy to slip on and start building sandcastles.

  • 100% cotton
  • Machine washable

Woven Holiday Dress

£28.00 £22.40

4.2
(5 reviews)

Go ahead, break the record for twirls per minute – this dress won’t lose its shape. It’s soft-yet-structured in lightweight cotton poplin and grown up-pleasing in a smart two-part design. The double-layered skirt gives spins extra volume and the prints are sure to brighten up grey days (if you can…

  • 100% cotton
  • Machine washable

Double-layered Woven Dress

£35.00

Our popular unicorn jersey dress is back with a versatile short-sleeved version. The comfortable swing shape makes it easy to twirl effortlessly from one adventure to the next, while the appliqué is sure to the steal the show with gold detailing and more than a touch of magic.

  • 100% cotton
  • Machine washable

Unicorn Applique Jersey Dress

£30.00

4.5
(2 reviews)

This breezy cotton dress was made for ice creams by the sea. It has handy pockets and fully adjustable straps so it's extra versatile for sunny day adventures. The waist tie has pretty tassels and the swishy tiered skirt is perfect for racing across the sand. Now, will it be one scoop or two?

  • 100% cotton
  • Machine washable

Tiered Strappy Sun Dress

£40.00 £32.00

4.4
(5 reviews)

When the sun finally comes out, reach for this breezy A-line dress with its bright floral print. The loose fit makes it easy to put on over a swimsuit at the seaside. A full lining gives it a smart finish – perfect for heading straight from building sandcastles to sipping fruit juice at the beach…

  • 100% cotton
  • Machine washable

Surf Floral Sun Dress

£24.00 £19.20

5
(4 reviews)

An easy-going dress is essential for balmy picnic and berry-picking days. This one has front patch pockets (excellent hiding spots for sticky hands) with birds, butterflies and bees peeping out in dainty appliqué. When the chill sets in, simply pair it with a pair of our stripy leggings.

  • 100% cotton
  • Machine washable

Appliqué Pocket Dress

£30.00 £24.00

4.3
(9 reviews)

From peering in rock pools to making the world's tallest sandcastle, our supersoft jersey dress with its playful bobble trim is great for busy, sunny days. This stripy T-shirt style has a brightly coloured drawstring waistband and handy pockets too – just the thing to hold coins while chasing after…

  • 100% cotton
  • Machine washable

Tie-waist Jersey Dress

£26.00 £18.20

5
(1 review)

This easy-breezy dress is (almost) as essential as ice cream in the park on sunny afternoons. Choose between a super stripy lolly or a bright butterfly to come along on warm-weather adventures. In supersoft cotton jersey, the swingy A-line fit leaves plenty of room for playing.

  • 100% cotton
  • Machine washable

Bright Print Holiday Dress

£20.00

Who says practical can't also be pretty? This patterned dress in soft cotton is comfortable enough for energetic playdates and smart enough for that family dinner afterwards. Choose from printed and embroidered options, both of which feature a ruffle collar and frills at the cuffs for a dainty…

  • Fully lined
  • 100% cotton
  • Machine washable

Ruffle Collared Dress

£32.00 £25.60

5
(1 review)

Strawberries, ducks, flamingos or whales? Bet you can't choose which of our appliqué sets to dress baby in today. Choose from cotton-rich designs in paintbox colours – both the dress and contrast print leggings are as bright and fun as your little one. Pair with big imaginations for days spent…

  • Garment washed for softness
  • Appliqué logo
  • Popper fastening at the back
  • Top 100% cotton
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Appliqué Jersey Dress Set

£28.00 £22.40

2.7
(18 reviews)

When there are parties to attend and dancing to be attempted, this pretty vintage-style dress with matching knickers keeps nappies out of sight and grown-ups going ‘aww’. Buttons down the back make dressing a breeze while the rickrack hem adds a special touch.

  • Comes with matching pants
  • Garment washed for softness
  • Centre back button opening
  • Fluoro trim
  • 100% cotton
  • Machine washable

Sunny Days Woven Dress

£28.00

Strawberries, ducks, flamingos or whales? Bet you can't choose which of our appliqué sets to dress baby in today. Choose from cotton-rich designs in paintbox colours – both the dress and contrast print leggings are as bright and fun as your little one. Pair with big imaginations for days spent…

  • Garment washed for softness
  • Appliqué logo
  • Popper fastening at the back
  • Top 100% cotton
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Appliqué Jersey Dress Set

£30.00 £24.00

2.7
(18 reviews)

When there are parties to attend and dancing to be attempted, this pretty vintage-style dress with matching knickers keeps nappies out of sight and grown-ups going ‘aww’. Buttons down the back make dressing a breeze while the rickrack hem adds a special touch.

  • Comes with matching pants
  • Garment washed for softness
  • Centre back button opening
  • Fluoro trim
  • 100% cotton
  • Machine washable

Sunny Days Woven Dress

£26.00

…about creases – this jersey tiered dress is the definition of ready-to-wear. The fixed wrap bodice and cinched waist create a fitted shape, while the floaty tiered skirt adds volume to your silhouette. A smart V-neck and sleeveless design make this dress the perfect partner for statement jewellery.

  • 93% viscose 7% elastane
  • Machine washable
  • Flattering fitted shape through bust and waist with a full skirt
  • Length finishes at mid calf
  • Sleeveless
  • Drapey jersey with stretch

Nicole Jersey Dress

£75.00

4.2
(6 reviews)

Say hello to the perfect fuss-free holiday dress in cool cotton. The shift shape slips on over your bikini, while the fitted waist keeps things flattering. A colourful trim on the neck and hem show this dress is ready for sun, fun and sangria (aren't we all).

  • Outer 97% cotton 3% elastane, Lining 100% cotton
  • Machine washable
  • Length finishes just above knee
  • Sleeveless
  • Fully lined
  • Side zip

Easy Rickrack Dress

£70.00 £35.00

3.7
(10 reviews)

Put your own spin on vintage style in this fully lined cotton dress. With contrast broderie anglaise embroidery, a retro spotty design and a tiered full skirt, this dress has all the hallmarks of a timeless wardrobe gem. Offset the delicate heritage scallop detailing with a pair of boots or wear…

  • Main 100% cotton, Lining 100% cotton
  • Machine washable
  • Semi-fitted shape
  • Length finishes at mid calf
  • Concealed back zip

Lucinda Broderie Dress

£120.00 £96.00

4.7
(3 reviews)

Can you really call it a wardrobe if it doesn't contain a trusty denim dress? We don't think so. In a classic shift dress shape, we added subtle slide slits for a modern twist. It has an exposed zip with a grosgrain pull because we love those special finishing touches.

  • 99% cotton 1% elastane
  • Machine washable
  • Fitted shape
  • Length finishes above knee
  • Elbow length sleeves
  • Woven denim with stretch
  • Unlined
  • Exposed back zip

Freya Denim Dress

£60.00 £36.00

4.2
(59 reviews)

…to power dressing, you can't beat tweed. We've sourced ours from the historic Abraham Moon & Sons mill in Yorkshire, where they've been making outstanding-quality fabrics since 1837. With flattering colourblock panels on the waist, and a sophisticated below-the-knee length, this dress is perfect…

  • Main 100% wool
  • Lining 100% polyester
  • Dry clean only
  • Fitted shape
  • Length finishes below knee
  • Short sleeves
  • Fully lined
  • Concealed back zip

Olivia Wool Dress

£140.00 £84.00

4.3
(7 reviews)

This versatile dress is perfect for fun-packed days. The textured cord fabric is soft to the touch, while poppers make it easy to slip in and out of between play dates. Choose from three bright options, each with a pretty floral lining, and layer up with leggings on chillier days. The Penzance Blue…

  • Main 100% cotton
  • Machine washable

Dungaree Pinafore Dress

£30.00 £18.00

4.2
(14 reviews)

Love a striking print? This is the dress for you. Crafted from soft and stretchy jersey fabric, it's super comfortable and has slightly split sleeves for added interest.

  • 57% cotton 37% modal 6% elastane
  • Machine washable
  • Curved split opening detail at cuff
  • Semi-fitted shape
  • Length finishes at knee
  • Side pockets
  • ¾ length sleeves
  • Soft jersey with stretch
  • Unlined
  • Pleat detail at waist

Jessie Jersey Dress

£60.00 £48.00

4.4
(119 reviews)

We waved our magic wand to make a fairy-tale dress fit for a princess, conjuring up delicate tulle fabric in layers for a full skirt. Fluttery sleeves and a floral appliqué waistband will hold everyone spellbound. It's cut to an elegant midi length to show off those sparkly dancing shoes (or…

  • Outer 100% polyester
  • Lining 100% viscose
  • Machine washable

Twirly Tulle Dress

£51.00 £40.80

5
(1 review)

Hopscotch away: the extra stretch we've added to our denim dress makes for unrestricted hopping and skipping. A floral jersey lining adds soft comfort while running around on the playground. With three handy pockets and easy-clip dungaree clasps, it looks great layered with a long-sleeved top on…

  • Main 68% cotton 30% polyester 2% elastane
  • Machine washable

Jersey Denim Dungaree Dress

£30.00 £21.00

4.7
(3 reviews)

This enchanting knitted dress features a ruffle layered skirt that makes twirling and swirling irresistible. We’ve added contrasting cuffs and bright trimming for a pop of colour, so budding dancing queens won't go unnoticed. The cotton-mix fabric and longer sleeves mean it's ideal for chilly days.

  • 55% viscose 36% cotton 8% polyamide 1% elastane
  • Machine washable

Circus Stripe Knitted Dress

£35.00 £17.50

This printed dress is perfect for outdoor adventures, thanks to its soft crinkly fabric. The fluttery sleeves make it ideal for garden games, and its lining ensures a warmth on chillier days. The bright bunny and flower pattern is just the icing on the cake.

  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Crinkle Hotchpotch Dress

£32.00 £19.20

4.5
(2 reviews)

With plenty of rainbow magic, this scalloped dress is just the thing for party games of pin-the-tail-on-the-unicorn. Each tier on the skirt and yoke is trimmed with a pop of bright colour and there's an invisible zip at the back. Breathable cotton and straps mean it stays comfortable for long days…

  • Concealed back zip
  • 100% cotton
  • Machine washable

Rainbow Scallop Dress

£40.00 £32.00

A ready-made occasion outfit for cheeky little ones? Yes please. Our special smock dress features delicate lace detailing, colourful smocking and comes with matching knickers for fuss-free dressing. Buttons down the back save the day just in case there are any, ahem, accidents.

  • Full skirt
  • Flutter sleeves
  • Length finishes above knee
  • Comes with matching pants
  • Garment washed for softness
  • This garment features hand smocking, making each garment unique
  • Centre back button opening
  • 100% cotton
  • Machine washable

Collared Smock Dress

£32.00 £25.60

3.5
(2 reviews)

Hello, sunshine. This lightweight dress and matching knickers will keep baby cool on hot days. The dress is fully lined for gentleness and features fun fluttery details. When it's time for a change, simply pop open the buttons on the back. Little chick and strawberry appliqués are perfect for…

  • Full skirt
  • Length finishes above knee
  • Comes with matching pants
  • Garment washed for softness
  • This garment features hand smocking, making each garment unique
  • Appliqué logo
  • Centre back button opening
  • 100% cotton
  • Machine washable

Appliqué Smock Dress

£28.00 £16.80

3.7
(3 reviews)

A ready-made occasion outfit for cheeky little ones? Yes please. Our special smock dress features delicate lace detailing, colourful smocking and comes with matching knickers for fuss-free dressing. Buttons down the back save the day just in case there are any, ahem, accidents.

  • Full skirt
  • Flutter sleeves
  • Length finishes above knee
  • Comes with matching pants
  • Garment washed for softness
  • This garment features hand smocking, making each garment unique
  • Centre back button opening
  • 100% cotton
  • Machine washable

Collared Smock Dress

£35.00 £28.00

3.5
(2 reviews)

Hello, sunshine. This lightweight dress and matching knickers will keep baby cool on hot days. The dress is fully lined for gentleness and features fun fluttery details. When it's time for a change, simply pop open the buttons on the back. Little chick and strawberry appliqués are perfect for…

  • Full skirt
  • Length finishes above knee
  • Comes with matching pants
  • Garment washed for softness
  • This garment features hand smocking, making each garment unique
  • Appliqué logo
  • Centre back button opening
  • 100% cotton
  • Machine washable

Appliqué Smock Dress

£28.00 £16.80

3.7
(3 reviews)

If a good twirly skirt is enough to make your day, get ready for this dress to make your entire week. We're embracing a sophisticated feminine look with this ballet-inspired wrap dress, complete with scoop neck and flippy skirt. All the better to twirl it with, you see.

  • 95% viscose 5% elastane
  • Machine washable
  • Flattering shape through bust and waist leading to a gentle A-line shape
  • Length finishes below knee
  • Drapey jersey with stretch
  • Wrap tie detail

Tie Waist Ballet Dress

£79.50 £39.75

4.5
(33 reviews)

With its boldly blooming print and dainty grosgrain shoulder strap, our elegant floral dress has us firmly in the garden-party mood. In smooth cotton sateen, the fully lined design has crisp box pleats for a slightly flared shape. This dress truly does it all.

  • Main 97% cotton 3% elastane, Lining 100% polyester
  • Machine washable
  • Length finishes just above knee
  • Front pockets
  • Sleeveless
  • Fully lined
  • Concealed back zip
  • Hook and eye fastenings

Paula Print Dress

£98.00 £78.40

2.9
(9 reviews)

This opulent dress was made with special occasions in mind. It's crafted from a velvet fabric with a dash of silk for a wonderfully flattering drape. Bonus: the wrap's fixed in place, so you can feel confident your dress will stay put while you're owning the dance floor.

  • Main 82% viscose 18% silk
  • Lining 100% polyester
  • Dry clean only
  • Semi-fitted shape
  • Length finishes at mid calf
  • ¾ length sleeves
  • Fully lined
  • Concealed side zip

Farrah Velvet Dress

£170.00 £102.00

3.4
(7 reviews)
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