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Fun Cardigan

Our bright, bold sweatshirt is always ready for playtime. It features contrast elbow patches for plenty of crawling, wriggling action. Take your pick from fun hotchpotch stripes or a puffin in a raincoat. Brushed cotton on the inside keeps baby feeling soft and warm, whatever the weather.

  • BLU: Appliqué logo
  • Shoulder popper fastening
  • Main 85% cotton 15% polyester
  • Rib 95% cotton 5% elastane
  • Machine washable

Fun Sweatshirt

£21.00

4.8
(6 reviews)

Our bright, bold sweatshirt is always ready for playtime. It features contrast elbow patches for plenty of crawling, wriggling action. Take your pick from fun hotchpotch stripes or a puffin in a raincoat. Brushed cotton on the inside keeps baby feeling soft and warm, whatever the weather.

  • BLU: Appliqué logo
  • Shoulder popper fastening
  • Main 85% cotton 15% polyester
  • Rib 95% cotton 5% elastane
  • Machine washable

Fun Sweatshirt

£21.00 £16.80

4.8
(6 reviews)

Smart on one side and fun on the other, our reversible jacket is perfect for every rainy day situation. Wear the brightly coloured side for outdoor adventures, or turn it inside out for wet walks to school. The padding and shower-resistant fabric will keep you dry and cosy whichever side you choose.

  • Shower resistant
  • Main 100% polyester
  • Reverse 100% polyamide
  • Filling 100% polyester
  • Machine washable
  • Can be tumble dried on a low heat setting

Fun Reversible Chilly Days

£48.00 £24.00

4.5
(2 reviews)

Our pretty cardigan looks just as good paired with jeans and a tee as it does over a fancy dress. The cotton and cashmere mix makes it a soft and cosy knit, while the contrasting edges and frilled front add a touch of fun to any occasion.

  • 95% cotton 5% cashmere
  • Machine washable

Frilly Cardigan

£23.00 £20.70

5
(1 review)

Our supersoft cardigan will keep baby warm and comfortable all day. A range of pretty shades will add a pop of colour to every outfit, and we've also added link stitch detailing around the collar, just for fun. It’s fully machine washable, too.

  • 40% cotton 31% viscose 23% polyamide 6% cashmere
  • Machine washable

Cosy Cardigan

£21.00

4
(7 reviews)

Our supersoft cardigan will keep baby warm and comfortable all day. A range of pretty shades will add a pop of colour to every outfit, and we've also added link stitch detailing around the collar, just for fun. It’s fully machine washable, too.

  • 40% cotton 31% viscose 23% polyamide 6% cashmere
  • Machine washable

Cosy Cardigan

£21.00

4
(7 reviews)

Make a splash and give this cosy set to welcome baby into the world. The 100% cotton sleepsuit features a fun whale print, and there's a strokeably soft velour jacket to keep them cosy. Integral mitts on the sleepsuit (available in the small sizes) protect newborn's soft skin from scratches for…

  • Jacket has front popper fastening
  • Sleepsuit has front and inside leg popper opening
  • Sleepsuit: 100% cotton
  • Jacket outer: 75% cotton 25% polyester
  • Jacket lining: 100% cotton
  • Sleepsuit: KEEP AWAY FROM FIRE
  • Sleepsuit: integral scratch mitts up to 0-3m
  • Sleepsuit: integral feet
  • Comes in a self fabric drawstring bag
  • Machine washable

Whales Sleepsuit & Jacket

£33.00 £23.10

Make a splash and give this cosy set to welcome baby into the world. The 100% cotton sleepsuit features a fun whale print, and there's a strokeably soft velour jacket to keep them cosy. Integral mitts on the sleepsuit (available in the small sizes) protect newborn's soft skin from scratches for…

  • Jacket has front popper fastening
  • Sleepsuit has front and inside leg popper opening
  • Sleepsuit: 100% cotton
  • Jacket outer: 75% cotton 25% polyester
  • Jacket lining: 100% cotton
  • Sleepsuit: KEEP AWAY FROM FIRE
  • Sleepsuit: integral scratch mitts up to 0-3m
  • Sleepsuit: integral feet
  • Comes in a self fabric drawstring bag
  • Machine washable

Whales Sleepsuit & Jacket

£33.00 £23.10

Make a splash and give this cosy set to welcome baby into the world. The 100% cotton sleepsuit features a fun whale print, and there's a strokeably soft velour jacket to keep them cosy. Integral mitts on the sleepsuit (available in the small sizes) protect newborn's soft skin from scratches for…

  • Jacket has front popper fastening
  • Sleepsuit has front and inside leg popper opening
  • Sleepsuit: 100% cotton
  • Jacket outer: 75% cotton 25% polyester
  • Jacket lining: 100% cotton
  • Sleepsuit: KEEP AWAY FROM FIRE
  • Sleepsuit: integral scratch mitts up to 0-3m
  • Sleepsuit: integral feet
  • Comes in a self fabric drawstring bag
  • Machine washable

Whales Sleepsuit & Jacket

£33.00 £23.10

There’s nothing quite like throwing off your school uniform and reaching for your favourite sweatshirt. Our cosy jumper has a fun logo and long sleeves – perfect for pairing with jeans or leggings as you head out to meet friends.

  • Appliqué logo
  • Main 100% cotton
  • Rib 98% cotton 2% elastane
  • Machine washable

Camille Sweatshirt

£35.00 £17.50

3
(1 review)

Take the great outdoors to bed with you in this colourful pyjama set. With these fun characters to keep you company, who needs a bedtime story? It's ultra soft in stretch cotton jersey, with a wonderfully comfortable loose fit.

  • 100% cotton
  • Machine washable
  • KEEP AWAY FROM FIRE

Logo Pyjama Set

£24.00

You'll be seeing spots with this sweatshirt. Our fun design is perfect for lazy weekends and outdoor adventures. We love the soft feel of the velvety flocked spots too. It's made from 100% cotton, so it will keep you cosy when there's a nip in the air.

  • Flock print
  • 100% cotton
  • Machine washable

Flocked Sweatshirt

£34.50 £22.43

4.7
(3 reviews)

Pop this cotton slub dress in your suitcase for an outfit you can wear every day. The colourful print and contrasting pompom trim bring a little bit of fun to the comfortable, relaxed shape. Pull it on over your swimsuit on the beach or team with pumps and a denim jacket for sightseeing trips.

  • 100% cotton
  • Machine washable
  • Easy fitted shape
  • Length finishes above knee
  • Textured slub jersey
  • Unlined
  • Contrast colour trims

Tarifa Dress

£50.00

3.5
(11 reviews)

Discovering the outdoors is great fun and our denim shorts won’t hold explorers back. The hand-finished fabric has added stretch to make them more comfortable (and climbing trees easier) and a cool raw edge. We’ve also made the denim thicker, so they can come with you on adventure after adventure.

  • Above knee
  • Slim fit
  • Indigo dyed (see aftercare guidelines page)
  • Inside adjustable waistband up to 12 years
  • Slide waist fastening with mock button up to 10 years
  • Five pocket jeans styling
  • 99% cotton 1% elastane
  • Machine washable

Denim Shorts

£26.00

Is it a baby or is it a bear? This soft towelling hoodie comes in fun colours with a striped lining. The kangaroo pockets are perfect for keeping little hands warm and a zip front makes it easy to get on.

  • Outer 83% cotton 17% polyester
  • Hood lining 100% cotton
  • Machine washable

Baby Towelling Hoodie

£23.00

5
(3 reviews)

Is it a baby or is it a bear? This soft towelling hoodie comes in fun colours with a striped lining. The kangaroo pockets are perfect for keeping little hands warm and a zip front makes it easy to get on.

  • Outer 83% cotton 17% polyester
  • Hood lining 100% cotton
  • Machine washable

Baby Towelling Hoodie

£23.00

5
(3 reviews)

Is it a baby or is it a bear? This soft towelling hoodie comes in fun colours with a striped lining. The kangaroo pockets are perfect for keeping little hands warm and a zip front makes it easy to get on.

  • Outer 83% cotton 17% polyester
  • Hood lining 100% cotton
  • Machine washable

Baby Towelling Hoodie

£23.00

5
(3 reviews)

Our bright prints are fun to wear and practical too. This lightweight anorak with a jersey lining keeps you dry during unexpected showers. Pack it for picnics and stuff those pockets full of tasty treats. And there's no need to avoid splashing around in muddy puddles – you can pop it in the wash…

  • Shower resistant
  • Outer 100% polyester
  • Body and hood lining 100% cotton
  • Sleeve lining 100% polyester
  • Rib 98% cotton 2% elastane
  • Machine washable

Jersey Lined Anorak

£40.00

4.5
(6 reviews)

Cover up in style with this statement coat. The straight, collarless shape looks sleek worn over fitted dresses, or adds a smart touch to laid-back weekend dressing. A multi-stripe pattern gives it a fun finish that will have you standing out from the crowd.

  • Outer 100% cotton
  • Body lining 100% cotton
  • Sleeve lining 100% polyester
  • Dry clean only
  • Semi-fitted shape
  • Length finishes at mid thigh
  • Side pockets
  • ¾ length sleeves
  • Fully lined
  • Concealed popper front opening

Eve Stripey Coat

£180.00

A good blazer sharpens up any outfit, whether it's jeans and trainers or a tea dress and flats. This one brings a touch of fun too, with playful colours, smart contrasts under the collar and beautifully designed buttons with a nautical theme. Shipshape!

  • STP: outer 77% cotton 21% lyocell 2% elastane
  • Other colours: outer 100% cotton
  • Body lining 100% polyester
  • Sleeve lining 96% polyester 4% elastane
  • Dry clean only
  • Semi-fitted shape
  • Length finishes at top thigh
  • Front pockets
  • Pocket at left chest
  • Full length sleeves
  • Fully lined
  • Back vent
  • Functional three button cuff
  • Button fastening at front

Ellen Cotton Blazer

£120.00

4.4
(19 reviews)

Chilly mornings? Never fear: our fun dressing gown makes them a doddle. Wrap up warm and get comfortable for breakfast and bedtime with the soft fleece, generous length and cosy hood. And even the grumpiest Mondays will seem cheerier with this gown's bold star print.

  • 100% polyester
  • Machine washable
  • Low flammability to BS5722

Dressing Gown

£33.00 £23.10

4.9
(16 reviews)

The beach just got even better. Pull this comfortable towelling hoodie on when you come running out of the sea for the ultimate cosy feeling. We've added colour pop zips and trims for fun, as well as a roomy kangaroo pocket for stashing goggles, shells and snacks.

  • Main 73% cotton 27% polyester
  • Rib 100% cotton
  • Machine washable

Towelling Zip-through

£28.00

3
(1 review)