Flutter

Our pretty ruffle hem play set is nothing short of magic. It's got appliqué designs, flutter detail and a touch of sparkle. The top is made from soft-sueded cotton pairs with pin-spot leggings. Contrast-colour poppers on the back make light work of changing time – we told you it was magical.

  • Garment washed for softness
  • Appliqué logo
  • Popper fastening at the back
  • Fully functional drawstring adjusts to your child's waist
  • Top 100% cotton
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Magical Appliqué Play Set

£28.00

( review)

Our pretty ruffle hem play set is nothing short of magic. It's got appliqué designs, flutter detail and a touch of sparkle. The top is made from soft-sueded cotton pairs with pin-spot leggings. Contrast-colour poppers on the back make light work of changing time – we told you it was magical.

  • Garment washed for softness
  • Appliqué logo
  • Popper fastening at the back
  • Fully functional drawstring adjusts to your child's waist
  • Top 100% cotton
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Magical Appliqué Play Set

£28.00 £16.80

( review)

It's time to go wild with our colour-pop T-shirts. We've used lots of fun textures to bring these creatures to life – appliqué, flutter and embroidery, to name a few – so don't be surprised if they get mistaken for the real thing.

  • Appliqué logo
  • 100% cotton
  • Machine washable

Go Wild Appliqué T-shirt

£20.00 £16.00

( review)

Enter a magical world of mystical creatures in this enchanting T-shirt. It's full of fluttery appliqué details, including a rainbow-coloured mane and tail. There are a squillion (or thereabouts) glittery threads on the flowers and unicorn horn for full-on sparkle.

  • 100% cotton
  • Machine washable

Unicorn Flutter T-shirt

£20.00

( review)

Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers.

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Machine washable

Fun Detail Swimsuit

£20.00

3.7
(45 reviews)

Our new supersoft family member will have you floating on cloud nine with its delicately fluted short sleeves. The comfortable jersey fabric and easy voop neckline (that's when a scoop meets a V-neck FYI) will stop you wilting on warmer days.

  • 55% modal 45% cotton
  • Machine washable
  • Fitted shape
  • Length finishes at low hip
  • Flared cap sleeves
  • Soft drapey jersey

Supersoft Flutter Tee

£25.00 £20.00

4.2
(14 reviews)

This shift dress has got a trick up its sleeve – ruffles. The subtly flared flutter detail adds a contemporary touch to this sleek, elegant style. Made from stretchy Ponte fabric for a comfortable fit, it's simple but oh SO effective.

  • Body 39% cotton 29% polyamide 27% modal 5% elastane, Lining 100% polyester
  • Machine washable
  • Length finishes just above knee
  • ¾ length sleeves that flare at the cuffs
  • Medium weight ottoman jersey
  • Fully lined
  • Back zip fastening

Lavinia Ponte Dress

£80.00 £56.00

4.3
(28 reviews)

…is super-easy thanks to the envelope neck opening. Each option has colourful animal appliqués that baby will love to look at – one is ivory with a sweet mouse eating strawberries, while the other is sky blue and has colourful turtles on it. Both have flutter details for an extra touch of fun.

  • Standard fit
  • Garment washed for softness
  • Appliqué logo
  • Pretty flutter detail
  • Envelope neck for easy dressing
  • 100% cotton
  • Machine washable

Big Appliqué T-shirt

£16.00 £12.80

5
(1 review)

…is super-easy thanks to the envelope neck opening. Each option has colourful animal appliqués that baby will love to look at – one is ivory with a sweet mouse eating strawberries, while the other is sky blue and has colourful turtles on it. Both have flutter details for an extra touch of fun.

  • Standard fit
  • Garment washed for softness
  • Appliqué logo
  • Pretty flutter detail
  • Envelope neck for easy dressing
  • 100% cotton
  • Machine washable

Big Appliqué T-shirt

£16.00 £12.80

5
(1 review)

Is that the sun? Quick, let’s get outside – the fuss-free buttons and lining with matching knickers make this dress an oh-so-speedy option. 100% cotton keeps little ones cool and comfortable on warm walks, while frilly sleeves add a summery finishing touch. Now there's just the choice between the…

  • Full skirt
  • Flutter sleeves
  • Length finishes above knee
  • Garment washed for softness
  • Back button placket opening
  • Fluoro trim
  • 100% cotton
  • Machine washable

Pretty Frill Dress

£26.00 £15.60

4.8
(6 reviews)

Is that the sun? Quick, let’s get outside – the fuss-free buttons and lining with matching knickers make this dress an oh-so-speedy option. 100% cotton keeps little ones cool and comfortable on warm walks, while frilly sleeves add a summery finishing touch. Now there's just the choice between the…

  • Full skirt
  • Flutter sleeves
  • Length finishes above knee
  • Garment washed for softness
  • Back button placket opening
  • Fluoro trim
  • 100% cotton
  • Machine washable

Pretty Frill Dress

£26.00 £15.60

4.8
(6 reviews)

…detailing on this striped A-line dress will win lots of them. Choose from cheeky Sprout the dog, a charming turtle or a cheerful rainbow, with 3D detailing, pompoms and flutter patches. The cotton jersey fabric is irresistibly soft – perfect for snuggling up to after a long day of adventures.

  • 100% cotton
  • BLU, NAV and YEL: 100% cotton
  • PNK: 80% cotton 20% polyester
  • Machine washable

Holiday Applique Dress

£30.00 £18.00

4.5
(2 reviews)

This fruity flutter appliqué design is just right for summer fun, with bold stripes and sparkly sequins to make the most of the sunshine. Breathable cotton makes playtime comfortable, and the tie straps aren't just pretty – they're secure enough to withstand even the most active holiday…

  • 100% cotton
  • Machine washable

Sequin Jersey Sundress

£30.00 £24.00

3.2
(6 reviews)

Who's ready to make a splash? This vintage-style swimming costume, for one. The ruffle has a fun bobble trim for a bit of extra flutter when leaping into the water. The straps are adjustable too – just right for perfecting that cannonball.

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Machine washable

Frill Detail Swimsuit

£28.00 £11.20

5
(1 review)

What do sweet strawberries and friendly dinosaurs have in common? They can both be found full of flutter and appliqué details on our twirl-worthy skirt. It has a stretchy waistband with a functional drawcord, plus handy pockets for storing all those super-important afternoon snacks. The full…

  • Elasticated waist with functional drawstring
  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Novelty Pocket Skirt

£30.00 £15.00

5
(6 reviews)

Sunday lunches are way more fun when this twirly tulle skirt is involved. The chick appliqués flutter all the way around the floaty hem, with a hint of metallic sparkle for a little extra magic. We've added our golden touch to the elasticated waistband, to make that Easter egg hunt even more…

  • Embroidery and appliqué logo
  • Fully elasticated waist
  • Main 100% polyester
  • Lining 100% cotton
  • Machine washable

Easter Appliqué Tulle Skirt

£40.00 £20.00

4
(1 review)

Our vibrant appliqué animals leap off these supersoft T-shirts. A lively mix of textures brings these colourful cotton essentials to life, including pompoms, flutters and sparkly gold feet. Just make sure the brightly-spotted beasties don't scamper away...

  • Appliqué and embroidery logo
  • 100% cotton
  • Machine washable

Fluttery Animal T-shirt

£20.00 £12.00

5
(2 reviews)

Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers.

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Machine washable

Fun Detail Swimsuit

£20.00 £12.00

3.7
(45 reviews)

Dressing for the beach couldn't be easier with our seaside-themed appliqué T-shirts in 100% cotton. There are friendly whales, a fluttering octopus or a camper van with 3D flaps. And they all come with clever concealed poppers for swift coastline costume changes if the water proves a little too…

  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Seaside Appliqué T-shirt

£18.00 £9.00

( review)

Dressing for the beach couldn't be easier with our seaside-themed appliqué T-shirts in 100% cotton. There are friendly whales, a fluttering octopus or a camper van with 3D flaps. And they all come with clever concealed poppers for swift coastline costume changes if the water proves a little too…

  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Seaside Appliqué T-shirt

£16.00 £8.00

( review)

Prepare baby for their first party with this flutter-sleeve, full-skirted dress. The bright fun fabric has lace edging or a pom-braid trim for a sweet finish. If the adorable details don’t garner ‘awws’, the matching knickers are sure to.

  • Comes with matching pants
  • Garment washed for softness
  • Centre back button opening
  • 100% cotton
  • Machine washable

Hotchpotch Woven Dress

£28.00 £14.00

3.8
(4 reviews)

Prepare baby for their first party with this flutter-sleeve, full-skirted dress. The bright fun fabric has lace edging or a pom-braid trim for a sweet finish. If the adorable details don’t garner ‘awws’, the matching knickers are sure to.

  • Comes with matching pants
  • Garment washed for softness
  • Centre back button opening
  • 100% cotton
  • Machine washable

Hotchpotch Woven Dress

£28.00 £14.00

3.8
(4 reviews)
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