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Fairytale

This magical dress is a fairy tale come true, with a party-ready swingy shape and its very own princess. We waved our wand to make the horse-drawn carriage shimmer with sparkly sequins. And best of all, it won't be turning into a pumpkin come midnight.

  • 100% cotton
  • Machine washable

Fairytale Appliqué Dress

£30.00

5
(1 review)

We’ve taken the stuff that dreams are made of (plus a bit of sparkle) and sewn it into a T-shirt. Fairytale creatures with fluttery details add a bit of magic to everyday wardrobes. And the cosy cotton has a special velvet-like finish that's as soft as the clouds.

  • 100% cotton excluding decoration
  • Appliqué and embroidery logo
  • Machine washable

Fairytale Sequin T-shirt

£20.00

5
(4 reviews)

Ideal for play dates or the park, this sweet little dress has a sueded finish which feels lovely and soft against baby's skin. Featuring a collar for extra daintiness, it's finished with poppers down the back for easy costume changes (phew).

  • Back popper placket opening
  • 100% cotton
  • Machine washable

Multi Fairytale Pretty Printed Jersey Dress

£22.00

4.3
(4 reviews)

Our whimsical appliqués bring a bit of magic to this everyday (but supersoft) T-shirt. We've added a practical touch too, with hidden poppers on the shoulder for easy outfit changes in case of any little emergencies. Abracadabra – just call us fairy godmother.

  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Fairytale Friends T-shirt

£16.00

This appliquéd dress is perfect for special days out (or relaxed ones at home). It's made from fully lined 100% cotton cord, so it's strong enough to stand up to crawling knees. We've added buttons down the back, making quick nappy changes as easy as can be.

  • Appliqué logo
  • Back button placket opening
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Fairytale Appliqué Dress

£28.00

We've added a ruffled collar and sleeves to this pretty printed tee, so everyone will coo over your little one more than ever. It's made from cotton with a sueded finish for a supersoft feel against baby's skin. Poppers down the back take the fuss out of dressing.

  • Back popper placket fastening
  • 100% cotton
  • Machine washable

Multi Fairytale Pretty Printed T-shirt

£18.00

5
(6 reviews)

We’ve got just the T-shirt for brave adventurers with big imaginations. It's decorated with appliqué fairy-tale scenes in bold colours with hints of metallic thread (for that magical touch). In stretchy, comfortable cotton, it's perfect for layering with cardigans and jeans – or suits of…

  • Appliqué logo
  • 100% cotton
  • Machine washable

Magical Appliqué T-shirt

£18.00

5
(4 reviews)

Little legs will love these trousers just as much as you do. They're 100% cotton to make them supersoft as well as being fully reversible with a sweet pattern on one side and stripes on the other (the perfect choice for mucky pups).

  • Elasticated waist with functional drawstring
  • Outer 100% cotton
  • Reverse 100% cotton
  • Machine washable

Multi Fairytale Supersoft Reversible Trousers

£20.00

5
(1 review)

Our whimsical appliqués bring a bit of magic to this everyday (but supersoft) T-shirt. We've added a practical touch too, with hidden poppers on the shoulder for easy outfit changes in case of any little emergencies. Abracadabra – just call us fairy godmother.

  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Fairytale Friends T-shirt

£16.00

This appliquéd dress is perfect for special days out (or relaxed ones at home). It's made from fully lined 100% cotton cord, so it's strong enough to stand up to crawling knees. We've added buttons down the back, making quick nappy changes as easy as can be.

  • Appliqué logo
  • Back button placket opening
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Fairytale Appliqué Dress

£28.00

Dressing up for special outings just got easier with this pretty ready-made play set, in an all-over print or a fairy-tale embroidered design. The brushed cotton top and velvet bloomers are soft to the touch, making cuddles more irresistible than ever.

  • Top outer and lining 100% cotton
  • Bloomer outer and lining 100% cotton
  • Top has back button placket opening
  • Bloomer has elasticated waistband
  • Embroidery detail on ECR colourway
  • Machine washable

Pretty Woven Play Set

£32.00

Who says bedtime can't be exciting? This cosy nightdress features fun prints for mini daredevils to snuggle up with. Elasticated cuffs are designed to keep you comfortable, while a frilled neck and velvet tape at the back lend a nice finishing touch.

  • 53% cotton 47% modacrylic
  • Machine washable
  • Low flammability to BS5722 and 16CFR 1615/16

Multi Fairytale Printed Nightie

£24.00

5
(6 reviews)

What’s more magical than this jumper? Absolutely nothing. We’ve woven in every colour of the rainbow and added a unicorn to make it as dreamy as possible. There are stripes on the front and the back, and we’ve topped it all off with a sparkly gold trim.

  • 40% cotton 31% viscose 22% polyamide 5% cashmere 1% polyester 1% metallised fibre
  • Machine washable

Sparkly Fairytale Jumper

£32.00

Dressing up for special outings just got easier with this pretty ready-made play set, in an all-over print or a fairy-tale embroidered design. The brushed cotton top and velvet bloomers are soft to the touch, making cuddles more irresistible than ever.

  • Top outer and lining 100% cotton
  • Bloomer outer and lining 100% cotton
  • Top has back button placket opening
  • Bloomer has elasticated waistband
  • Embroidery detail on ECR colourway
  • Machine washable

Ecru Fairytale Embroidery Pretty Woven Play Set

£35.00

After a busy day's adventuring, these long johns are just the thing to slip into. They're crafted from 100% cotton and feature an elasticated waist for a super-comfortable fit, as well as arm and ankle cuffs to keep in the warmth. Choose from an array of fun designs – the dark blue option being…

  • DBL: printed option is glow in the dark, stripe PJ in the pack is not
  • Stretchy jersey rib
  • Soft against skin
  • Brushed inside for cosiness
  • Rib cuffs for a snuggly fit
  • Fully elasticated waist for stretch and comfort
  • Easy care, machine wash and tumble dryable
  • 100% cotton
  • Machine washable

Multi Fairytale Twin Pack Cosy Long Johns

£40.00

4.9
(7 reviews)

…encrusted with gold sequins and delicate metalwork, and neatly edged with grosgrain. We’ve even made sure your foot rests on nothing less than supersoft gold-spotted leather. Don’t wait for an excuse – wear them with pretty much everything in this collection, whenever the fairytale mood takes you.

  • Upper textile
  • Lining and sole leather
  • Hand-applied sequin embellishment
  • Comes with its own fabric storage bag
  • Grosgrain binding

Cynthia Slippers

£150.00

Ever wondered what would happen if animals ruled the (medieval) world? We have, and we liked it so much we turned our ideas into appliqués. This 100% cotton T-shirt adds a bit of fairy-tale magic to playtime, perfect for exploring enchanted castles and going on mysterious quests.

  • Appliqué and embroidery logo
  • 100% cotton
  • Machine washable

Animal Kingdom T-shirt

£20.00

A magical world is closer than anybody thinks with this fairy-tale print sweatshirt. Featuring a supersoft finish and fun contrast cuffs, it’s comfortable enough for everyday wear and special enough for big occasions. That’s what we call a happily ever after.

  • 72% cotton 28% polyester
  • Machine washable

Hero's Tale Sweatshirt

£28.00

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