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Daisy Bed

These printed scarves were made to take the chill off while you wait for the sun to shine. In soft cotton and modal, with tassel details and a variety of outfit-making prints, they’re endlessly versatile. Wear as a scarf now and pack in your suitcase as a back-up sarong when you're hitting the…

  • 65% cotton 35% modal
  • Machine washable
  • 180cm/70¾" long x 75cm/29½" wide

Khaki Daisy Printed Scarf

£25.00

5
(2 reviews)

With fun prints and sweet ruffles down the front and back, this swimsuit has a touch of stretchy elastane to make dressing little swimmers really easy. And there’s enough room for a swim nappy underneath, too (hooray). Your baby will be splashing around like a champion in practically no time.

  • Fabric provides UVA and UVB protection from the sun
  • PNK: main 80% polyamide 20% elastane
  • RED: main 55% polyester 40% polyamide 5% elastane
  • Lining 100% polyester
  • Machine washable

Peach Sorbet Mini Flower Bed Baby Ruffle Swimsuit

£17.00

4.5
(2 reviews)

Bright patterns, soft towelling fabric and an easy-to-pull-on style: these shorts are perfect for wearing to the beach. There's even a pair of pockets on the back for keeping ice-cream money handy. They're made for seaside splashing (and waterfights at home).

  • Elasticated waist with functional drawstring
  • 82% cotton 18% elastane
  • Machine washable

Summer Green Daisy Dots Adventure Towelling Shorts

£18.00

5
(1 review)

That’s a wrap! When it’s time to (finally) come out of the water, get cosy in our beach dress. The soft towelling material is just as comfortable as your favourite dressing gown, and the hood is perfect for drying sea salt curls.

  • Body 84% cotton 16% polyester
  • Hood lining 100% cotton
  • Machine washable

Summer Green Daisy Dots Towelling Beach Dress

£28.00

5
(1 review)

Splash around and stay safe in the sun with this comfortable rash vest. We've crafted it from a super-stretchy material and given it a high neck and long sleeves to shield the skin from UV rays. And, of course, we couldn't resist finishing it with fun prints and lively colours.

  • Fabric provides sun protection UPF 50+
  • 80% polyamide 20% elastane
  • Machine washable

Summer Green Daisy Dots Long-sleeved Rash Vest

£20.00

Aquatic adventurers can practise their best dives into the pool with these super-stretchy bikini bottoms. Contrast trims and colourful patterns look fun in the sun, while the classic brief shape is comfortable enough to keep splashing and swimming all day.

  • Fabric provides sun protection UPF 50+
  • Pant outer 80% polyamide 20% elastane
  • Pant lining 100% polyester
  • Machine washable

Summer Green Daisy Dots Patterned Bikini Bottoms

£12.00

Ready to hit the beach? Those sandcastles won't build themselves! This bikini top has a hint of stretch, completed with fun frills and contrast binding, ready for mixing or matching with a range of printed bikini bottoms.

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Machine washable

Summer Green Daisy Dots Pretty Bikini Top

£14.00

Our frilly swim briefs will turn any mermaid's tail green with envy. They're perfect for splashing on the shore and showing off new moves at the swimming pool. Mix or match them and let the aquatic fun begin.

  • Fabric provides sun protection UPF 50+
  • Pant outer 80% polyamide 20% elastane
  • Pant lining 100% polyester
  • Machine washable

Summer Green Daisy Dots Pretty Bikini Bottoms

£14.00

The bright criss-cross detailing at the back of this bikini top stands out in a sea of swimwear, and is comfortable and stretchy enough for every beach adventure, from stone-skimming to bodyboarding. Contrast straps and binding add an extra touch of colour. Mix and match it with the rest of our…

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane, Body lining 100% polyester
  • Machine washable

Summer Green Daisy Dots Surf Bikini Top

£12.00

This colourful swimming costume is raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've improved the fit since last year, and used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands…

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane, Body lining 100% polyester
  • Machine washable

Summer Green Daisy Dots Cross-back Swimsuit

£16.00

3.9
(23 reviews)

We believe life's better with ruffles – just take a look at this floaty printed blouse. The drape is super flattering in a lightweight viscose fabric, with frills around the neck and cuffs. The tie neck fastening can be done up for boardroom chic, then let loose at the weekend.

  • 100% viscose
  • Machine washable
  • Relaxed fit
  • Length finishes at low hip
  • Full length sleeves

Pink Pearl Daisy Melissa Ruffle Neck Top

£70.00

3.7
(3 reviews)

Get ready to meet your new, wear-it-absolutely-anywhere dress. It's crafted from soft and stretchy fabric in a flatteringly feminine shape, with a fitted top and full skirt that's perfect for swooshing. And let's not forget that striking sailor-inspired boat neckline.

  • 95% viscose 5% elastane
  • Machine washable
  • Flattering fitted shape through bust and waist
  • Length finishes at knee
  • Drapey jersey with stretch
  • Lined in body only
  • Pleat detail on skirt

Navy Small Daisy Marina Jersey Dress

£80.00

4.8
(6 reviews)

Lazy Sunday mornings were made for these PJ shorts. The cotton is supersoft and lightweight, while the waistband is elasticated with a contrast grosgrain ribbon tie.

  • 100% cotton
  • Machine washable
  • Sits below natural waist
  • Comfortable fit through waist and hip
  • Length finishes at mid thigh
  • Side pockets
  • Herringbone ties
  • Elasticated waist with a drawcord fastening

Soft Blue, Daisy Large Suzie PJ Shorts

£25.00

5
(1 review)

We’re proud to introduce your new Sunday uniform, featuring (like all good, comfortable things) an elasticated waistband. They’re made from supersoft lightweight cotton and come with handy pockets and a contrast grosgrain waist tie.

  • 100% cotton
  • Machine washable
  • Sits below natural waist
  • Length finishes above ankle
  • Side pockets
  • Herringbone ties
  • Elasticated waist
  • Elasticated waist with a drawcord fastening

Soft Blue, Daisy Large Suzie PJ Trousers

£30.00

2.7
(3 reviews)

This soft drapey top, with a flattering cowl neck, will make you feel like a Grecian goddess – even on those less-than-glamorous occasions running errands around town. With a fun print and stylish fitted cut, it'll look just as good worn to the office with smart trousers too.

  • 95% viscose 5% elastane
  • Machine washable
  • Fitted shape
  • Length finishes at low hip
  • Full length sleeves
  • Drapey jersey with stretch
  • Cowl neck

Navy Daisy Kitty Cowl Neck Top

£40.00

4.7
(3 reviews)

Every wardrobe should house an effortless statement dress. This one has an eye-catching print, and it's ready for the sun with frills around the neckline and cuffs. The drapey fabric is flattering and subtly sheer, and it comes complete with a slip.

  • Main 100% viscose
  • Slip 100% polyester
  • Machine washable
  • Flattering fitted shape through bust and waist with a full skirt
  • Length finishes below knee
  • Gathered into cuff
  • Full length sleeves
  • Flattering pleat detail on front and back waist
  • Button fastening at front
  • Self fabric tie belt at waist

Khaki Daisy Melissa Ruffle Neck Dress

£110.00

5
(2 reviews)

Our playful dress is blooming marvellous with ditsy floral and pretty daisies blossoming all over the place. This fun design has fluttery frilly cap sleeves and a full skirt that's begging to be swished. Don't ask us how, but the flowers magically grow bigger on each tier.

  • 57% cotton 43% modal
  • Machine washable

Strawberry Split Pink Daisies Tiered Jersey Dress

£26.00

5
(1 review)

These soft tights are just the ticket to keep tiny legs cosy on brave adventures. This cotton-rich pair has a hint of stretch for energetic play, and a contrast heel, waist and toe. Mix and match with other pieces from our coordinating range of playful prints.

  • MLT: main 79% cotton 19% polyamide 2% elastane
  • GRY: main 80% cotton 17% polyamide 2% elastane 1% acrylic
  • Machine washable

Grey Marl Daisies Footless Patterned Tights

£10.00

5
(2 reviews)

Active explorers will be delighted with our practical style that has a secret pair of shorts underneath, perfect for days spent climbing trees or cartwheeling on the grass. Our cotton jersey skort has an elasticated waistband with a drawstring for an extra comfortable fit.

  • Elasticated waist with functional drawstring
  • Outer 100% cotton
  • Shorts 100% cotton
  • Waistband 75% cotton 23% polyester 2% elastodiene
  • Machine washable

Strawberry Split Pink Daisies Jersey Skort

£22.00

5
(4 reviews)

There's no need to wait for the buds to bloom this year with our bright floral sweatshirts. These cosy cotton-rich tops have beautiful all-over prints, designed to keep flower girls toasty-warm when there's still a nip in the air.

  • Main 80% cotton 20% polyester
  • Rib 81% cotton 17% polyester 2% elastane
  • Machine washable

Strawberry Split Pink Daisies Cosy Printed Sweatshirt

£28.00

3.3
(4 reviews)

Our bright prints are fun to wear and practical too. This lightweight anorak with a jersey lining keeps you dry during unexpected showers. Pack it for picnics and stuff those pockets full of tasty treats. And there's no need to avoid splashing around in muddy puddles – you can pop it in the wash…

  • Shower resistant
  • Outer 100% polyester
  • Body and hood lining 100% cotton
  • Sleeve lining 100% polyester
  • Filling 100% polyester
  • Rib 99% polyester 1% elastane
  • Machine washable

Circus Red Big Daisies Jersey-lined Anorak

£40.00

4.3
(7 reviews)

Have your little one looking as pretty as a picture with this woven gingham sunhat. The 3D daisy chain detailing brightens up even the sunniest of days and the wide brim will keep baby's face perfectly shaded. A handy touch-and-close fastening on the chin strap means this design will stay on longer…

  • 100% cotton
  • Machine washable

Pretty Woven Hat

£16.00

4
(1 review)

Have your little one looking as pretty as a picture with this woven gingham sunhat. The 3D daisy chain detailing brightens up even the sunniest of days and the wide brim will keep baby's face perfectly shaded. A handy touch-and-close fastening on the chin strap means this design will stay on longer…

  • 100% cotton
  • Machine washable

Pretty Woven Hat

£16.00

4
(1 review)

Getting all dressed up is a whole lot easier with this cotton top. With three pretty ruffled layers and a daisy trim, you can slip this on with your favourite jeans and be instantly ready to infiltrate a group of grown-ups.

  • Embroidered motif
  • 100% cotton
  • Machine washable

Pretty Ruffle Top

£20.00

4.3
(6 reviews)

If you're serious about sleepovers, you need some proper pyjamas. Made from 100% cotton jersey, this set is both comfortable enough for energetic dance moves and oh-so cosy when it's (finally) time to go to bed.

  • 100% cotton
  • Machine washable
  • Keep away from fire

Shortie Pyjama Set

£28.00

5
(1 review)

Swing into action in this Sixties-inspired dress. Featuring a high-impact print and a fitted bodice for a flattering shape, it's an easy afternoon-to-after-dark option. Leave the notch neck closed or wear it open for a relaxed twist.

  • Outer 100% viscose
  • Lining 100% polyester
  • Machine washable
  • Flattering fit and flare shape
  • Length finishes below knee
  • Full length sleeves with functional cuffs
  • Lightweight drapey fabric
  • Full body lining
  • Concealed side zip

Daisy Dress

£110.00 £77.00

4.1
(19 reviews)

Jumping in the pool or snorkelling in the sea – these boy shorts are ready for everything. They're made from our special SPF 50+ fabric for sun protection and come in a variety of fun prints and colours. Mix and match with our swimwear separates for the perfect holiday look.

  • Fabric provides UVA and UVB protection from the sun
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Bright Bluebell Daisy Boy Short

£13.00 £3.90

4.3
(6 reviews)

Based on the bestselling shape that you LOVED last season, we've brought this statement dress back just in time for party season. With a drapey skirt and gathered bodice, it's effortlessly elegant and a dream to wear.

  • Main 100% polyester
  • Lining 100% polyester
  • Machine washable
  • Semi-fitted shape
  • Length finishes below knee
  • Sleeveless
  • Fully lined
  • Concealed side zip

Navy Daisy Leaf Maria Dress

£130.00 £39.00

4.1
(45 reviews)

You can actually hear the quality of this soft cotton poplin fabric – the full skirt quietly rustles as you walk. A touch of stretch, a fitted bodice and princess seams create a flattering fit and help the dress keep its elegant shape as you dance the night away.

  • Outer 97% cotton 3% elastane
  • Lining 100% cotton
  • Machine washable
  • Flattering fit and flare shape
  • Length finishes at mid calf
  • Sleeveless
  • Fully lined
  • Concealed back zip

Navy Trailing Daisy Elena Dress

£120.00 £72.00

4.5
(71 reviews)

We love these pretty shorts so much we put a heart on them. They're easy to pull on so it's quicker to get ready and start the day's adventures. Lightweight fabric and a loose fit keep you comfortable while you run, climb and explore.

  • Elasticated waist with functional drawstring
  • 100% cotton
  • Machine washable

Bright Bluebell Flower Bed Heart Pocket Pull-on Shorts

£24.00 £12.00

4.8
(14 reviews)

Don’t let anything get in between you and those waves. Our bikini top's sporty shape will keep you comfortable in the water, while the fabric provides UPF 50+ protection (meaning more time in the sun). Match it with other separates in our range – there are lots of colours and prints to choose from.…

  • Fabric provides UVA and UVB protection from the sun
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Bright Bluebell Daisy Surf Bikini Top

£11.00 £5.50

3.6
(5 reviews)

Go ahead, twirl. With a pleated flippy skirt that falls below the knee and flattering ruched detailing across the waist, bust and back, this ultra-feminine dress is perfect for parties and warm evenings. You might want to update that RSVP: this dress is the only plus-one you need.

  • Outer 92% viscose 8% elastane, Lining 100% polyester
  • Machine washable
  • Flattering fitted shape through bust and waist
  • Length finishes below knee
  • Soft drapey jersey
  • Full body lining
  • Soft gathers at shoulders and centre back

Navy Daisy Leaf Georgia Jersey Dress

£90.00 £36.00

4.5
(41 reviews)

Cuddle up by the fireside with your little one and her new friends – the pretty robins all over this long-sleeved romper. Contrasting ribbed cuffs and 100% cotton keep warmth locked in, while poppers down the front make getting ready for bed a snap.

  • Front and inside leg popper fastening
  • 100% cotton
  • Machine washable

Festive Robins Jersey Playsuit

£20.00 £15.00

No need for hot water bottles when you're wearing our cosy long johns. With fun all-over prints, a close fit and soft cotton, your toasty legs will spring out of bed even on chilly mornings. This mix-and-match set is machine washable too – perfect for hot chocolate spills.

  • Stretchy jersey rib
  • Soft against skin
  • Brushed inside for cosiness
  • Rib cuffs for a snuggly fit
  • Fully elasticated waist for stretch and comfort
  • Easy care, machine wash and tumble dryable
  • Main 100% cotton
  • Machine washable
  • Close fitting garments are less likely to catch fire, so this style is designed to fit snugly
  • Not flame resistant
  • KEEP AWAY FROM FIRE

Twin Pack Cosy Long Johns

£37.00 £25.90

3
(3 reviews)

Who needs Christmas carols when you have 12 drummers drumming on this snug all-in-one? Elasticated cuffs and ankles keep festive adventurers extra comfortable, and the fabric has a hint of stretch to make it easier to leap out of bed in the morning (or sneak out at night).

  • Stretchy jersey rib
  • Soft against skin
  • Brushed inside for cosiness
  • Rib cuffs for a snuggly fit
  • Fully elasticated waist for stretch and comfort
  • Easy care, machine wash and tumble dryable
  • Main 100% cotton
  • Machine washable
  • Close fitting garments are less likely to catch fire, so this style is designed to fit snugly
  • Not flame resistant
  • KEEP AWAY FROM FIRE

Festive Cosy All-in-one

£30.00 £24.00

5
(1 review)

Add an extra layer of cosiness on chilly days with a 100% cotton vest. Pop one on underneath your school uniform or wear it to bed with your favourite pyjama bottoms. In fact, there's two in each pack so you can do both.

  • Main 100% cotton
  • Machine washable

2 Pack Vests

£16.00 £11.20

4.5
(4 reviews)

Roll out of bed and be ready in no time with this easy shirt dress. The soft cotton is fully lined to keep out the chills and it has a casual dropped waist to keep you comfortable. Pop your essentials in the pockets and see what the day has in store.

  • 100% cotton
  • Machine washable

Shirt Dress

£37.00 £29.60

4.7
(6 reviews)

Rolled out of bed late? No problem – just pull on those full-length dungarees for lightning-fast dressing. The skinny-fit leg has just the right amount of stretch to run for the bus (or throw shapes on the dance floor). For a too-cool-for-school finish, pop a stripy Breton tee underneath.

  • 98% cotton 2% elastane
  • Machine washable

Skinny Dungarees

£46.00 £36.80

4.1
(8 reviews)

Cuddle up by the fireside with your little one and her new friends – the pretty robins all over this long-sleeved romper. Contrasting ribbed cuffs and 100% cotton keep warmth locked in, while poppers down the front make getting ready for bed a snap.

  • Front and inside leg popper fastening
  • 100% cotton
  • Machine washable

Festive Robins Jersey Playsuit

£20.00 £15.00

Roll out of bed and into this zip-through to feel cosy all day long. It's reversible, so you get two jumpers in one – one side is soft shaggy material, while the other's a colourful print. A handy kangaroo pocket is the perfect hideaway for all your important stuff.

  • Outer 100% cotton
  • Lining 100% polyester
  • Machine washable

Reversible Teddy Half-zip

£40.00 £22.00

4.6
(16 reviews)

Already making plans for the beach? This colourful towel is right there with you. In lightweight cotton, it can easily be rolled up to fit into your suitcase or beach bag. And it doubles up as a sarong or bed throw, too.

  • 100% cotton
  • Machine washable
  • 100cm/39" wide x 177cm/70" long

Fringed Towel

£30.00 £21.00

5
(11 reviews)
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