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Daisy

Our playful dress is blooming marvellous with ditsy floral and pretty daisies blossoming all over the place. This fun design has fluttery frilly cap sleeves and a full skirt that's begging to be swished. Don't ask us how, but the flowers magically grow bigger on each tier.

  • 57% cotton 43% modal
  • Machine washable

Tiered Jersey Dress

£26.00

4.4
(9 reviews)

Live out your boho dream in this soft, flowing top. The flared sleeves are nipped in at the cuff for romantic appeal and the ditsy print adds plenty of chic. But when it's time to get back to the 9-to-5, the flattering shape still looks great with your work trousers.

  • 96% modal 4% elastane
  • Machine washable
  • Semi-fitted shape that flares from under the bust
  • Relaxed fit
  • Length finishes at low hip
  • Full sleeves gathered into cuff
  • Drapey jersey with stretch

Ivory Ditsy Daisy Flare Cuff Jersey Top

£45.00 £31.50

3.9
(25 reviews)

Getting all dressed up is a whole lot easier with this cotton top. With three pretty ruffled layers and a daisy trim, you can slip this on with your favourite jeans and be instantly ready to infiltrate a group of grown-ups.

  • Embroidered motif
  • 100% cotton
  • Machine washable

Pretty Ruffle Top

£18.00

4.3
(8 reviews)

…Check. Fun prints? Check. Handy pockets? Check. These chilled-out shorts should be top of the packing list. Choose between a range of scrumptious prints such as strawberry sorbet daisy and peppermint sunglasses. The elasticated drawcord waist is fully adjustable for post-ice-cream afternoon snoozes.

  • Elasticated waist with functional drawstring
  • 100% viscose
  • Machine washable

Strawberry Pink Daisies Pretty Woven Culottes

£28.00

4.8
(5 reviews)

Whether you're skipping ropes, riding bikes or just meeting friends in your favourite café, these cropped leggings will keep you feeling perfectly comfortable. The lightweight stretch cotton makes a perfect partner for a skirt – or just slip on a tunic top and you're ready to go.

  • 92% cotton 8% elastane
  • Machine washable

Strawberry Sorbet Pink Daisy Cropped Leggings

£12.00

4.8
(20 reviews)

…strappy smocked top makes getting out the door in five seconds flat easy. Choose between a sweet stripe or a fun holiday-inspired print on floaty cotton. The adjustable straps and fully lined design make for a perfect fit, whether you're making daisy chains or joining the grown-ups for a picnic.

  • Adjustable strap
  • Smocked elasticated bodice
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Strappy Smocked Top

£28.00

…straps are perfectly pretty, but with an elasticated drawstring waist and culotte shorts, this playsuit is practical enough for handstands and cartwheels. It even has pockets for stashing afternoon snacks. Choose from pink daisies or limeade with a rainbow appliqué – race you to the playground.

  • Elasticated waist with functional drawcord
  • Smocked elasticated back bodice
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Strawberry Vintage Daisy Pretty Culotte Playsuit

£26.00

5
(1 review)

World: meet ankles. Legs: meet a seriously improved fit. These stylish ankle-skimmer trousers are a smart alternative to jeans, perfect for teaming with a button-down chambray shirt during the week or a longline tunic come the weekend. Made from a cotton-elastane blend, they've got just the right…

  • 97% cotton 3% elastane
  • Machine washable
  • Fitted through waist, hip and thigh with a straight leg
  • Sits below natural waist
  • Ankle length
  • Faux back pockets
  • Front pockets
  • Cotton stretch fabric
  • Hook and bar fastening at centre front waist with zip fly
  • Petite 25"/64cm Regular 27"/69cm Long 29"/74cm

Greek Blue, Daisy Chain Richmond 7/8 Trousers

£65.00

4.4
(443 reviews)

After-work drinks, anyone? With flamenco-inspired ruffles and an in-house-design floral print, this dress is the sartorial equivalent of a sangria. It's cut from drapey fabric with a fixed wrap for ultimate flattering: so it effortlessly goes from al desko to al fresco.

  • Body 92% viscose 8% elastane, Bodice lining 100% polyester
  • Machine washable
  • Fitted shape
  • Length finishes just above knee
  • ¾ length sleeves
  • Drapey jersey with stretch
  • Lined bodice
  • Self fabric ruffles

Navy Daisy Ditsy Michaela Jersey Dress

£80.00

4.5
(30 reviews)

Meet our latest, greatest, refined trouser cut – now with an even better fit. The premium, power-stretch fabric is key, which outdoes other stretch fabrics by containing even more elastane. And that means comfort, structure without any rigidity and incredible recovery wear after wear (so no more…

  • 97% cotton 3% elastane
  • Machine washable
  • Sits below natural waist
  • Fitted through waist, hip and thigh with a straight leg
  • Full length
  • Faux back pockets
  • Front pockets
  • Cotton stretch fabric
  • Concealed hook and bar fastening at centre front waist with zip fly
  • Petite 28½"/72cm Regular 30½"/77cm Long 32½"/82cm

Greek Blue, Daisy Chain Richmond Trousers

£75.00

4.3
(429 reviews)

These printed scarves were made to take the chill off while you wait for the sun to shine. In soft cotton and modal, with tassel details and a variety of outfit-making prints, they’re endlessly versatile. Wear as a scarf now and pack in your suitcase as a back-up sarong when you're hitting the…

  • 65% cotton 35% modal
  • Machine washable
  • 180cm/70¾" long x 75cm/29½" wide

Khaki Daisy Printed Scarf

£25.00

4.9
(11 reviews)

Have your little one looking as pretty as a picture with this woven gingham sunhat. The 3D daisy chain detailing brightens up even the sunniest of days and the wide brim will keep baby's face perfectly shaded. A handy touch-and-close fastening on the chin strap means this design will stay on longer…

  • 100% cotton
  • Machine washable

Pretty Woven Hat

£16.00

4.5
(4 reviews)

Bright patterns, soft towelling fabric and an easy-to-pull-on style: these shorts are perfect for wearing to the beach. There's even a pair of pockets on the back for keeping ice-cream money handy. They're made for seaside splashing (and waterfights at home).

  • Elasticated waist with functional drawstring
  • 82% cotton 18% elastane
  • Machine washable

Summer Green Daisy Dots Adventure Towelling Shorts

£18.00

4.8
(9 reviews)

Perfect for a special occasion, our sweet dress is as smart as it is pretty. The linen and cotton style is fully lined, with a detachable ribbon and a zip at the back to make getting dressed easier. It even comes with a tutu petticoat for a fuller skirt.

  • Main 55% linen 45% cotton
  • Lining 100% cotton
  • Machine washable

Ultramarine Green Daisy Vintage Dress

£40.00

4.9
(16 reviews)

Budding gardeners and dinosaur hunters alike will love this playsuit. The loose, lightweight fabric makes it great for sunny days, while the straps are adjustable for a perfect fit. The culottes finish below the knee, so it's great for bike rides through lost worlds or cartwheeling through the…

  • Adjustable strap
  • 100% viscose
  • Machine washable

Ultramarine Green Daisy Culotte Playsuit

£26.00

4.3
(3 reviews)

Party time or playtime? Whatever the occasion, this vintage-style dress is a machine-washable winner. The bold striped jersey top is contrasted with a fully-lined, woven printed skirt with ruffles at the waistband. Handy poppers mean swift changes to keep post-party blues at bay.

  • Garment washed for softness
  • Back popper placket opening
  • Bodice 100% cotton
  • Skirt 100% cotton
  • Machine washable

Vintage Daisy Jersey Woven Dress

£26.00

5
(1 review)

Get your little one party-ready in our extra-special dress and matching knickers. Layers of linen, cotton and tulle give it a full, smart look, while a fresh daisy print is perfect for photos. You’re all set, just don’t forget the cake.

  • Extra full skirt
  • Short sleeves
  • Length finishes above knee
  • Comes with matching pants
  • Centre back button opening
  • Top 55% linen 45% cotton
  • Skirt 100% polyester
  • Lining 100% viscose
  • Pants 100% viscose
  • Machine washable

Rosehip Red Vintage Daisy Pretty Tulle Dress

£35.00

5
(2 reviews)

That’s a wrap! When it’s time to (finally) come out of the water, get cosy in our beach dress. The soft towelling material is just as comfortable as your favourite dressing gown, and the hood is perfect for drying sea salt curls.

  • Body 84% cotton 16% polyester
  • Hood lining 100% cotton
  • Machine washable

Summer Green Daisy Dots Towelling Beach Dress

£28.00

4.8
(8 reviews)

Ready to hit the beach? Those sandcastles won't build themselves! This bikini top has a hint of stretch, completed with fun frills and contrast binding, ready for mixing or matching with a range of printed bikini bottoms.

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Machine washable

Summer Green Daisy Dots Pretty Bikini Top

£14.00

2.8
(5 reviews)

Our frilly swim briefs will turn any mermaid's tail green with envy. They're perfect for splashing on the shore and showing off new moves at the swimming pool. Mix or match them and let the aquatic fun begin.

  • Fabric provides sun protection UPF 50+
  • Pant outer 80% polyamide 20% elastane
  • Pant lining 100% polyester
  • Machine washable

Summer Green Daisy Dots Pretty Bikini Bottoms

£14.00

5
(3 reviews)

The bright criss-cross detailing at the back of this bikini top stands out in a sea of swimwear, and is comfortable and stretchy enough for every beach adventure, from stone-skimming to bodyboarding. Contrast straps and binding add an extra touch of colour. Mix and match it with the rest of our…

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane, Body lining 100% polyester
  • Machine washable

Summer Green Daisy Dots Surf Bikini Top

£12.00

4
(5 reviews)

Splash around and stay safe in the sun with this comfortable rash vest. We've crafted it from a super-stretchy material and given it a high neck and long sleeves to shield the skin from UV rays. And, of course, we couldn't resist finishing it with fun prints and lively colours.

  • 80% polyamide 20% elastane
  • Machine washable
  • Provides sun protection, conforms to EN 13758-2 UPF 40+

Summer Green Daisy Dots Long-sleeved Rash Vest

£20.00

5
(4 reviews)

Is it a V-neck? Is it a scoop? No, it's a voop – a perfect blend of the two. We've decorated this sleeveless dress with bold patterns to bring a touch of magic to your day, while the drapey cotton blend keeps you cool whether you're at work or off duty. Handy pockets and subtle gathers at the waist…

  • 52% modal 48% cotton
  • Machine washable
  • Semi-fitted shape
  • Length finishes just above knee
  • Side pockets
  • Sleeveless
  • Soft cotton blend jersey
  • Unlined
  • Soft gathers in skirt from waist at front and back

Cyan Spotty Daisy Melinda Jersey Dress

£55.00

4.3
(31 reviews)

These soft tights are just the ticket to keep tiny legs cosy on brave adventures. This cotton-rich pair has a hint of stretch for energetic play, and a contrast heel, waist and toe. Mix and match with other pieces from our coordinating range of playful prints.

  • MLT: main 79% cotton 19% polyamide 2% elastane
  • GRY: main 80% cotton 17% polyamide 2% elastane 1% acrylic
  • Machine washable

Grey Marl Daisies Footless Patterned Tights

£10.00 £5.00

4.9
(9 reviews)

These shorts are just the ticket for little curious wrigglers. In a striped seersucker or vintage daisy print, they'll look oh-so-sweet on a hot day. They're fully lined and perfect for outfitting with our logo T-shirts for a bright sunny-day outfit sure to make your little one smile.

  • Garment washed for softness
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Bright Turn-up Shorts

£18.00

5
(1 review)

Get your little one party-ready in our extra-special dress and matching knickers. Layers of linen, cotton and tulle give it a full, smart look, while a fresh daisy print is perfect for photos. You’re all set, just don’t forget the cake.

  • Extra full skirt
  • Short sleeves
  • Length finishes above knee
  • Comes with matching pants
  • Centre back button opening
  • Top 55% linen 45% cotton
  • Skirt 100% polyester
  • Lining 100% viscose
  • Pants 100% viscose
  • Machine washable

Pretty Tulle Dress

£32.00

5
(2 reviews)

These shorts are just the ticket for little curious wrigglers. In a striped seersucker or vintage daisy print, they'll look oh-so-sweet on a hot day. They're fully lined and perfect for outfitting with our logo T-shirts for a bright sunny-day outfit sure to make your little one smile.

  • Garment washed for softness
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Bright Turn-up Shorts

£18.00

5
(1 review)

Light, floaty and ever so comfortable, this tunic was made for hot-weather adventures. The pretty embroidery on the chest and sleeves make for a hippy-style finish – just add a daisy chain. We've got a womenswear version too for when grown-ups want to play copycat.

  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Embroidered Boho Top

£40.00

5
(1 review)

Carry beautiful blooms from the monkey bars to the park with our swishy summery top. Textured jersey blossoms in pretty contrast colours spring out against a base of light, fluttery fabric. With a loose fit, it's the perfect breezy top for an afternoon spent making daisy chains.

  • 100% cotton
  • Machine washable

Fluttery Flower Top

£20.00

4
(1 review)

Have your little one looking as pretty as a picture with this woven gingham sunhat. The 3D daisy chain detailing brightens up even the sunniest of days and the wide brim will keep baby's face perfectly shaded. A handy touch-and-close fastening on the chin strap means this design will stay on longer…

  • 100% cotton
  • Machine washable

Pretty Woven Hat

£16.00

4.5
(4 reviews)

…for slipping on under bottoms on lazy days (if they even exist). Two options have a fun floral pattern, while the others are striped, all tucked into a printed drawcord bag – perfect as a present. These bodies feature a picot trim and matching bows to have little ones looking as fresh as a daisy.

  • Comes with its own fabric storage bag
  • Ribbed fabric for extra stretch
  • Garment washed for softness
  • Envelope neck for easy dressing
  • Popper opening at crotch
  • 100% cotton
  • Machine washable

5 Pack Floral Bodies

£37.00

4
(4 reviews)

…for slipping on under bottoms on lazy days (if they even exist). Two options have a fun floral pattern, while the others are striped, all tucked into a printed drawcord bag – perfect as a present. These bodies feature a picot trim and matching bows to have little ones looking as fresh as a daisy.

  • Comes with its own fabric storage bag
  • Ribbed fabric for extra stretch
  • Garment washed for softness
  • Envelope neck for easy dressing
  • Popper opening at crotch
  • 100% cotton
  • Machine washable

5 Pack Floral Bodies

£35.00

4
(4 reviews)

You can actually hear the quality of this soft cotton poplin fabric – the full skirt quietly rustles as you walk. A touch of stretch, a fitted bodice and princess seams create a flattering fit and help the dress keep its elegant shape as you dance the night away.

  • Outer 97% cotton 3% elastane
  • Lining 100% cotton
  • Machine washable
  • Flattering fit and flare shape
  • Length finishes at mid calf
  • Sleeveless
  • Fully lined
  • Concealed back zip

Navy Trailing Daisy Elena Dress

£120.00 £72.00

4.5
(78 reviews)

This soft drapey top, with a flattering cowl neck, will make you feel like a Grecian goddess – even on those less-than-glamorous occasions running errands around town. With a fun print and stylish fitted cut, it'll look just as good worn to the office with smart trousers too.

  • 95% viscose 5% elastane
  • Machine washable
  • Fitted shape
  • Length finishes at low hip
  • Full length sleeves
  • Drapey jersey with stretch
  • Cowl neck

Navy Daisy Kitty Cowl Neck Top

£40.00 £28.00

4.6
(12 reviews)

Swing into action in this Sixties-inspired dress. Featuring a high-impact print and a fitted bodice for a flattering shape, it's an easy afternoon-to-after-dark option. Leave the notch neck closed or wear it open for a relaxed twist.

  • Outer 100% viscose
  • Lining 100% polyester
  • Machine washable
  • Flattering fit and flare shape
  • Length finishes below knee
  • Full length sleeves with functional cuffs
  • Lightweight drapey fabric
  • Full body lining
  • Concealed side zip

Daisy Dress

£110.00 £77.00

4
(22 reviews)

Every wardrobe should house an effortless statement dress. This one has an eye-catching print, and it's ready for the sun with frills around the neckline and cuffs. The drapey fabric is flattering and subtly sheer, and it comes complete with a slip.

  • Main 100% viscose
  • Slip 100% polyester
  • Machine washable
  • Flattering fitted shape through bust and waist with a full skirt
  • Length finishes below knee
  • Gathered into cuff
  • Full length sleeves
  • Flattering pleat detail on front and back waist
  • Button fastening at front
  • Self fabric tie belt at waist

Khaki Daisy Melissa Ruffle Neck Dress

£110.00 £66.00

3.3
(9 reviews)
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