Daisy

Never one to rest on our laurels, we've taken a favourite fitted dress and given it a retro makeover with a vintage-inspired collar and a striped waist to shake up your working day.

  • Main 57% cotton 42% polyester 1% elastane, Body lining 100% polyester
  • Machine washable
  • Fitted shape
  • Length finishes below knee
  • ¾ length sleeves
  • Medium weight ottoman jersey
  • Fully lined
  • Concealed back zip

Daisy Ottoman Dress

£90.00

( review)

Head's up: these casual twist-detail hairbands are really very versatile. They’re made from 100% cotton for softness and the delicate prints match back to our clothes for picture-perfect outfitting. Because who needs hair on their face when they’re trying to pose for photos?

  • 100% cotton
  • Machine washable

Daisy Dot 2 Pack Headbands

£12.00

( review)

It's a fact – rolling, crawling and exploring is even more fun in this classic romper. This versatile piece is fully lined and has adjustable straps for growing little adventurers. On nippy days, simply layer it over a body and tights.

  • Improved fit
  • Garment washed for softness
  • Adjustable straps to fit your child as they grow
  • Elasticated hem for added fullness and stretch
  • Popper opening at crotch
  • 100% cotton
  • Machine washable

Elizabethan Blue Daisy Dot Floral Woven Romper

£24.00

( review)

Up the fun factor with our relaxed leggings. They're made from supersoft cotton with a touch of stretch for optimum wriggle room. The ribbed cuffs and waistline ensure they stay put (even when little ones are practising rolling over), while appliqués will make baby the star of the show.

  • Garment washed for softness
  • Textured bouclé logo
  • Fully functional drawstring adjusts to your child's waist
  • 96% cotton 4% elastane
  • Machine washable

Ivory/Elizabethan Blue Daisies Fun Jersey Trousers

£18.00

( review)

Keep little ones comfy in our SUPIMA® cotton bodies. These feature embroidered strawberries, ivory broderie or daisies on the collar and a picot trim around the sleeves, which are just the thing for layering underneath one of our pinnies. Poppers on the gusset and back make for quick changes on busy…

  • Garment washed for softness
  • Popper opening at crotch
  • Popper fastening at back neck
  • Bodysuit is made from SUPIMA® cotton, premium cotton that is extra soft and long lasting
  • 100% cotton
  • Machine washable

Ivory Daisy Dot Supersoft Collared Body

£14.00

( review)

Be action-ready with these lightweight jersey shorts. With the drawstring tie they are super comfortable to wear but look extra special with the colourful all-over embroidery. Wear to the picnic, park or party.

  • Elasticated waist with functional drawstring
  • Main 80% cotton 20% polyester
  • Waistband 100% cotton
  • Machine washable

Duke Blue Daisies Embroidered Jersey Shorts

£20.00

( review)

Strawberries and cream, daisy chains, soft jersey dresses with woven Peter Pan collars: these are just a few of our favourite things. So we blended them all into this cotton-modal design. It's got poppers down the back to ease the changing routine.

  • Short sleeves
  • Length finishes above knee
  • Garment washed for softness
  • Back popper placket opening
  • Pants on sizes up to and including 18-24m
  • Outer 52% cotton 48% modal
  • BLU: collar 52% modal 48% cotton
  • PNK: collar 100% cotton
  • Machine washable

Ivory Daisy Dot Jersey Collared Dress

£20.00

( review)

Picking daisies in the garden or racing around the sofa on a rainy Sunday – this broderie play set is well prepared for mischief. The stretchy pull-on bottoms have a soft sueded finish and the decorative top includes buttons all the way down the back. Less time dressing means more time fun-ing,…

  • Textured slub jersey
  • Garment washed for softness
  • Popper fastening at the back
  • Top 100% cotton
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Ivory Daisy Dot Broderie Play Set

£26.00

( review)

Active explorers will be delighted with our practical style that has a secret pair of shorts underneath, perfect for days spent climbing trees or cartwheeling on the grass. Our cotton jersey skort has an elasticated waistband with a drawstring for an extra comfortable fit.

  • Elasticated ribbed waist with functional drawstring
  • Waistband 75% cotton 23% polyester 2% elastane
  • Skirt 100% cotton
  • Shorts 100% cotton
  • Machine washable

Jam Red Daisy Dot Jersey Skort

£24.00

( review)

Tough enough for a hard day's crawling, smart enough for parties – these cotton corduroys fit the bill any day of the week. A floral jersey lining provides warmth and a fun touch to turn-ups. The frill details and embroidered pockets add extra charm, too.

  • Garment washed for softness
  • Fully functional drawstring adjusts to your child's waist
  • Front and back pockets
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Jungle Green Daisy Pretty Pocket Cord Trousers

£22.00

( review)

The lemonade is chilled, the cupcakes are iced – all that's left is to choose an outfit. Slipping into this twirly skirt is easy thanks to the elasticated drawstring waistband. But forget practicality, it's the details that make this a standout. We added a double tier, ruffles and full lining for…

  • Smocked elasticated waist with functional drawstring
  • Main 100% cotton
  • RED: lining 100% cotton
  • Machine washable

Jam Red Daisies Twirly Skirt

£28.00

( review)

Life's too short to bother with a skirt and a jumper. Especially when you can get both in one design. This clever little number combines a long-sleeved jersey top with a full, flouncy woven cotton skirt. It's covered in either fluttering daisies, 3D sequins or a bold rainbow stripe.

  • NAV: 100% cotton
  • BLU and STR: 100% cotton
  • Machine washable

Ivory/College Blue Daisies Fun Jersey Woven Dress

£35.00

( review)

This embroidered jersey skort will have legs covered wherever the day leads. Will there be trees to climb, genius hiding spaces to squeeze into or acrobatics to perform? Whatever happens, the soft and practical slub cotton jersey stands up to wear and tear. A rib elastic waist and functional…

  • Elasticated ribbed waist with functional drawstring
  • Waistband 97% cotton 3% elastane
  • Skirt 100% cotton
  • Shorts 100% cotton
  • Machine washable

Beam Red Daisies Embroidered Jersey Skort

£26.00

( review)

These retro-style jeans help little wardrobes bloom. They're straight fitting with patch pockets at the front and back (to store freshly picked posies). Finished with belt loops, they feature floral embroidery that keeps outfits looking daisy fresh.

  • 91% cotton 6% polyester 3% elastane
  • Machine washable

Light Vintage/Daisies Retro Jeans

£30.00

( review)

Have your little one looking as pretty as a picture with this woven gingham sun hat. The fluttery 3D daisy detailing brightens up even the sunniest of days and the wide brim will keep baby's face perfectly shaded. A handy touch-and-close fastening on the chin strap means this design will stay on…

  • Supersoft velcro
  • LIL: main 100% cotton, lining 100% cotton
  • PNK: 100% cotton
  • Machine washable

Pretty Woven Hat

£16.00

( review)

Knitted from supersoft cotton with a touch of stretch, our easy-going tights feature a contrast heel, toe and waistband. The pretty daisy or baby rabbit print makes choosing between the two a little bit tricky. They're the perfect partner for dresses when it's still too chilly for bunnies to leave…

  • BLU: 72% cotton 26% polyamide 2% elastane
  • RED: 74% cotton 24% polyamide 2% elastane
  • Machine washable

Everyday Tights

£10.00

( review)

Have your little one looking as pretty as a picture with this woven gingham sun hat. The fluttery 3D daisy detailing brightens up even the sunniest of days and the wide brim will keep baby's face perfectly shaded. A handy touch-and-close fastening on the chin strap means this design will stay on…

  • Supersoft velcro
  • LIL: main 100% cotton, lining 100% cotton
  • PNK: 100% cotton
  • Machine washable

Pretty Woven Hat

£16.00

( review)

Knitted from supersoft cotton with a touch of stretch, our easy-going tights feature a contrast heel, toe and waistband. The pretty daisy or baby rabbit print makes choosing between the two a little bit tricky. They're the perfect partner for dresses when it's still too chilly for bunnies to leave…

  • BLU: 72% cotton 26% polyamide 2% elastane
  • RED: 74% cotton 24% polyamide 2% elastane
  • Machine washable

Everyday Tights

£10.00

( review)

Strawberries and cream, daisy chains, soft jersey dresses with woven Peter Pan collars: these are just a few of our favourite things. So we blended them all into this cotton-modal design. It's got poppers down the back to ease the changing routine.

  • Short sleeves
  • Length finishes above knee
  • Garment washed for softness
  • Back popper placket opening
  • Pants on sizes up to and including 18-24m
  • Outer 52% cotton 48% modal
  • BLU: collar 52% modal 48% cotton
  • PNK: collar 100% cotton
  • Machine washable

Jersey Collared Dress

£20.00

( review)

Keep little ones comfy in our SUPIMA® cotton bodies. These feature embroidered strawberries, ivory broderie or daisies on the collar and a picot trim around the sleeves, which are just the thing for layering underneath one of our pinnies. Poppers on the gusset and back make for quick changes on busy…

  • Garment washed for softness
  • Popper opening at crotch
  • Popper fastening at back neck
  • Bodysuit is made from SUPIMA® cotton, premium cotton that is extra soft and long lasting
  • 100% cotton
  • Machine washable

Supersoft Collared Body

£14.00

( review)

Picking daisies in the garden or racing around the sofa on a rainy Sunday – this broderie play set is well prepared for mischief. The stretchy pull-on bottoms have a soft sueded finish and the decorative top includes buttons all the way down the back. Less time dressing means more time fun-ing,…

  • Textured slub jersey
  • Garment washed for softness
  • Popper fastening at the back
  • Top 100% cotton
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Broderie Play Set

£26.00

( review)

You've got the weekend on its way – all you need is a cosy oversized roll-neck to really wind down. And, as if by magic, we have just the thing. This 100% merino wool number is seriously indulgent. The drop shoulder keeps things relaxed while you go about your day in supremely comfortable style.

  • 100% wool
  • Hand wash or dry clean
  • Dropped shoulder for an oversized fit
  • Length finishes at mid hip
  • Full length sleeves

Daisy Jumper

£98.00 £78.40

( review)

Swing into action in this Sixties-inspired dress. Featuring a high-impact print and a fitted bodice for a flattering shape, it's an easy afternoon-to-after-dark option. Leave the notch neck closed or wear it open for a relaxed twist.

  • Outer 100% viscose
  • Lining 100% polyester
  • Machine washable
  • Flattering fit and flare shape
  • Length finishes below knee
  • Full length sleeves with functional cuffs
  • Lightweight drapey fabric
  • Full body lining
  • Concealed side zip

Daisy Dress

£110.00 £44.00

4
(22 reviews)

Is it a V-neck? Is it a scoop? No, it's a voop – a perfect blend of the two. We've decorated this sleeveless dress with bold patterns to bring a touch of magic to your day, while the drapey cotton blend keeps you cool whether you're at work or off duty. Handy pockets and subtle gathers at the waist…

  • 52% modal 48% cotton
  • Machine washable
  • Semi-fitted shape
  • Length finishes just above knee
  • Side pockets
  • Sleeveless
  • Soft cotton blend jersey
  • Unlined
  • Soft gathers in skirt from waist at front and back

Cyan Spotty Daisy Melinda Jersey Dress

£55.00 £38.50

4.3
(44 reviews)

A fluted hem gives this jersey dress a little twist. The triangle neck detail, classic three-quarter-length sleeves and drapey fabric put a feminine spin on this relaxed, easy-to-wear dress. Simply add silver accessories and you’re ready to sparkle.

  • 57% cotton 38% modal 5% elastane
  • Machine washable
  • Relaxed fit
  • Length finishes just above knee
  • ¾ length sleeves
  • Soft jersey with stretch

Navy Daisy Duo Selena Jersey Dress

£65.00 £39.00

( review)

These shorts are just the ticket for little curious wrigglers. In a striped seersucker or vintage daisy print, they'll look oh-so-sweet on a hot day. They're fully lined and perfect for outfitting with our logo T-shirts for a bright sunny-day outfit sure to make your little one smile.

  • Garment washed for softness
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Vintage Daisy Bright Turn-up Shorts

£18.00 £14.40

5
(1 review)

World: meet ankles. Legs: meet a seriously flattering fit. These stylish ankle-skimmer trousers are a smart alternative to jeans, perfect for teaming with a button-down shirt during the week or a longline tunic come the weekend. Made from a cotton-elastane blend, they've got just the right amount of…

  • 97% cotton 3% elastane
  • Machine washable
  • Fitted through waist, hip and thigh with a straight leg
  • Sits below natural waist
  • Ankle length
  • Faux back pockets
  • Front pockets
  • Cotton stretch fabric
  • Hook and bar fastening at centre front waist with zip fly
  • Petite 25"/64cm Regular 27"/69cm Long 29"/74cm

Greek Blue, Daisy Chain Richmond 7/8 Trousers

£65.00 £52.00

4.4
(445 reviews)

Meet our hero trouser cut. The premium, power-stretch fabric, with elastance, is key to the flattering fit. It means comfort, structure without any rigidity and incredible recovery wear after wear (so no more baggy knees).

  • 97% cotton 3% elastane
  • Machine washable
  • Sits below natural waist
  • Fitted through waist, hip and thigh with a straight leg
  • Full length
  • Faux back pockets
  • Front pockets
  • Cotton stretch fabric
  • Concealed hook and bar fastening at centre front waist with zip fly
  • Petite 28½"/72cm Regular 30½"/77cm Long 32½"/82cm

Greek Blue, Daisy Chain Richmond Trousers

£75.00 £60.00

4.3
(433 reviews)

We firmly believe that attention to detail is everything, which is why we carefully added statement stitching to this sleeveless linen dress. With hidden slip pockets and a semi-fitted shape, it's a sure-fire sunny day winner. Now, what's it going to be – the vibrant block colours or the retro…

  • 100% linen
  • Machine washable
  • Semi-fitted shape
  • Length finishes just above knee
  • Two front pockets
  • Sleeveless
  • Unlined
  • Concealed side zip

Rosehip Daisy Chain Linen Notch Neck Dress

£70.00 £49.00

4
(17 reviews)

After-work drinks, anyone? With flamenco-inspired ruffles and an in-house-design floral print, this dress is the sartorial equivalent of a sangria. It's cut from drapey fabric with a fixed wrap for ultimate flattering: so it effortlessly goes from al desko to al fresco.

  • Body 92% viscose 8% elastane, Bodice lining 100% polyester
  • Machine washable
  • Fitted shape
  • Length finishes just above knee
  • ¾ length sleeves
  • Drapey jersey with stretch
  • Lined bodice
  • Self fabric ruffles

Navy Daisy Ditsy Michaela Jersey Dress

£80.00 £56.00

4.5
(34 reviews)

…Check. Fun prints? Check. Handy pockets? Check. These chilled-out shorts should be top of the packing list. Choose between a range of scrumptious prints such as strawberry sorbet daisy and peppermint sunglasses. The elasticated drawcord waist is fully adjustable for post-ice-cream afternoon snoozes.

  • Elasticated waist with functional drawstring
  • 100% viscose
  • Machine washable

Pretty Woven Culottes

£28.00 £14.00

4.8
(6 reviews)

Our frilly swim briefs will turn any mermaid's tail green with envy. They're perfect for splashing on the shore and showing off new moves at the swimming pool. Mix or match them and let the aquatic fun begin.

  • Fabric provides sun protection UPF 50+
  • Pant outer 80% polyamide 20% elastane
  • Pant lining 100% polyester
  • Machine washable

Summer Green Daisy Dots Pretty Bikini Bottoms

£14.00 £5.60

5
(3 reviews)

Get ready to meet your new, wear-it-absolutely-anywhere dress. It's crafted from soft and stretchy fabric in a flatteringly feminine shape, with a fitted top and full skirt that's perfect for swooshing. And let's not forget that striking sailor-inspired boat neckline.

  • 95% viscose 5% elastane
  • Machine washable
  • Flattering fitted shape through bust and waist
  • Length finishes at knee
  • Drapey jersey with stretch
  • Lined in body only
  • Pleat detail on skirt

Navy Small Daisy Marina Jersey Dress

£80.00 £56.00

4.7
(46 reviews)

By popular demand, this bestselling favourite is back – a beautifully flattering sleeveless dress with an above-the-knee cut and tailored pleats at the waist to create an hourglass silhouette. We've finished off the structured style with a roll-collar for a modern take on femininity.

  • Outer 98% cotton 2% elastane
  • Lining 96% polyester 4% elastane
  • Dry clean only
  • Fitted shape
  • Length finishes just above knee
  • Sleeveless
  • Fully lined
  • Centre back vent
  • Concealed back zip

Navy Daisy Bed Martha Dress

£98.00 £49.00

4.4
(144 reviews)

That’s a wrap! When it’s time to (finally) come out of the water, get cosy in our beach dress. The soft towelling material is just as comfortable as your favourite dressing gown, and the hood is perfect for drying sea salt curls.

  • Body 84% cotton 16% polyester
  • Hood lining 100% cotton
  • Machine washable

Summer Green Daisy Dots Towelling Beach Dress

£28.00 £16.80

4.7
(9 reviews)

Whether you're skipping ropes, riding bikes or just meeting friends in your favourite café, these cropped leggings will keep you feeling perfectly comfortable. The lightweight stretch cotton makes a perfect partner for a skirt – or just slip on a tunic top and you're ready to go.

  • 92% cotton 8% elastane
  • Machine washable

Strawberry Sorbet Pink Daisy Cropped Leggings

£14.00 £9.80

4.8
(23 reviews)

Aquatic adventurers can practise their best dives into the pool with these super-stretchy bikini bottoms. Contrast trims and colourful patterns look fun in the sun, while the classic brief shape is comfortable enough to keep splashing and swimming all day.

  • Fabric provides sun protection UPF 50+
  • Pant outer 80% polyamide 20% elastane
  • Pant lining 100% polyester
  • Machine washable

Summer Green Daisy Dots Patterned Bikini Bottoms

£12.00 £4.80

4.7
(3 reviews)

Ready to hit the beach? Those sandcastles won't build themselves! This bikini top has a hint of stretch, completed with fun frills and contrast binding, ready for mixing or matching with a range of printed bikini bottoms.

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Machine washable

Summer Green Daisy Dots Pretty Bikini Top

£14.00 £5.60

2.8
(5 reviews)

The bright criss-cross detailing at the back of this bikini top stands out in a sea of swimwear, and is comfortable and stretchy enough for every beach adventure, from stone-skimming to bodyboarding. Contrast straps and binding add an extra touch of colour. Mix and match it with the rest of our…

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane, Body lining 100% polyester
  • Machine washable

Summer Green Daisy Dots Surf Bikini Top

£10.00 £8.00

4
(5 reviews)

We've fallen in love with this fun skater skirt. It's made from soft fabric, so super comfortable. There are plenty of special touches too, though – from the retro daisy print to the stripy waistband with a dash of added sparkle. Swish-ability guaranteed.

  • Elasticated ribbed waist
  • Waistband 73% cotton 23% polyester 3% elastane 1% metallised fibre
  • Main 84% cotton 16% polyester
  • Machine washable

Green Pepper Retro Daisies Colourful Skater Skirt

£22.00 £13.20

( review)

Hop, skip and jump through each day in these lightweight cord leggings. Soft cotton with a touch of stretch is ready for racing to the finish line. There are no tricky buttons or zips to deal with either.

  • 98% cotton 2% elastane
  • Machine washable

Green Pepper Retro Daisies Cord Leggings

£24.00 £16.80

( review)

A full skirt, handy pockets, adjustable straps and buttons... We've put them all on our dungaree dress. But we believe it's what's on the inside that counts, so we've added a sprinkle of colour to the lining – now it's double the fun.

  • BLU: outer 100% cotton
  • BLU: bodice lining 80% polyester 20% cotton
  • PNK and GRN: main 100% cotton
  • PNK and GRN: bodice lining 100% cotton
  • Machine washable

Green Pepper Retro Daisies Dungaree Dress

£30.00 £15.00

( review)

Getting ready for playdates is easier than ever this cosy long-sleeved top. Simply slip on this loose shape and button the keyhole fastening at the back. Choose the bright green daisy print or the denim with embroidered shooting stars.

  • Keyhole and button fastening at back neck
  • Outer 100% cotton
  • MDN: bodice lining 80% polyester 20% cotton
  • GRN: bodice lining 100% cotton
  • Machine washable

Green Pepper Retro Daisies Longer Length Floaty Woven Top

£30.00 £15.00

( review)

There's no better fit for fun than these soft and stretchy denim jeans. With added colourful floral embroidery, frayed hems, an ankle grazer length and a contrast flower printed waistband, all that's missing is a daisy chain.

  • Slightly shorter ankle grazer length with frayed hem detail
  • Indigo dyed (see aftercare guidelines page)
  • Inside adjustable waistband
  • 98% cotton 2% elastane
  • Machine washable

Embroidered Slim Fit Jeans

£30.00 £15.00

( review)

These shorts are just the ticket for little curious wrigglers. In a striped seersucker or vintage daisy print, they'll look oh-so-sweet on a hot day. They're fully lined and perfect for outfitting with our logo T-shirts for a bright sunny-day outfit sure to make your little one smile.

  • Garment washed for softness
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Bright Turn-up Shorts

£18.00 £14.40

5
(1 review)

…strappy smocked top makes getting out the door in five seconds flat easy. Choose between a sweet stripe or a fun holiday-inspired print on floaty cotton. The adjustable straps and fully lined design make for a perfect fit, whether you're making daisy chains or joining the grown-ups for a picnic.

  • Adjustable strap
  • Smocked elasticated bodice
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Strappy Smocked Top

£28.00 £8.40

4
(1 review)
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