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Daisy

Swing into action in this Sixties-inspired dress. Featuring a high-impact print and a fitted bodice for a flattering shape, it's an easy afternoon-to-after-dark option. Leave the notch neck closed or wear it open for a relaxed twist.

  • Outer 100% viscose
  • Lining 100% polyester
  • Machine washable
  • Flattering fit and flare shape
  • Length finishes below knee
  • Full length sleeves with functional cuffs
  • Lightweight drapey fabric
  • Full body lining
  • Concealed side zip

Daisy Dress

£110.00 £82.50

3.5
(8 reviews)

Ideal for play dates or the park, this sweet little dress has a sueded finish which feels lovely and soft against baby's skin. Featuring a ruffle collar for extra daintiness, it's finished with poppers down the back for easy costume changes (phew).

  • Back popper placket opening
  • 100% cotton
  • Machine washable

Csarite Green Vintage Daisy Pretty Printed Jersey Dress

£20.00

4.3
(9 reviews)

You can actually hear the quality of this soft cotton poplin fabric – the full skirt quietly rustles as you walk. A touch of stretch, a fitted bodice and princess seams create a flattering fit and help the dress keep its elegant shape as you dance the night away.

  • Outer 97% cotton 3% elastane
  • Lining 100% cotton
  • Machine washable
  • Flattering fit and flare shape
  • Length finishes at mid calf
  • Sleeveless
  • Fully lined
  • Concealed back zip

Navy Trailing Daisy Elena Dress

£120.00 £84.00

4.5
(71 reviews)

This dainty printed dress with short sleeves is ideal for picnics or picking flowers in the park. There's a drop waist to create a fuller, bouncy skirt and practical pockets on the front – perfect for storing those daisy chains. Simply pair with some leggings and head out exploring.

  • 100% viscose
  • Machine washable

Printed Tea Dress

£28.00 £19.60

5
(1 review)

Who needs laces anyway? Not us. These easy-on, easy-off pull-ons are super comfortable (and great for a speedy getaway). In a range of prints and colours, you might just need one of each to go with everything in your wardrobe…

  • Textile lining and insock
  • Man-made sole

Bright Bluebell Spring Daisy Laceless Canvas Pull-ons

£23.00 £11.50

4.4
(9 reviews)

This party dress comes with its very own 3D daisy chain. It’s extra colourful in bright pink and wear-all-day comfortable in soft cotton. The tutu inner skirt is removable when you’re all twirled out. A grosgrain bow ties at the back for a pretty finishing touch.

  • 100% cotton
  • Machine washable

Daisy Bow Dress

£44.00 £26.40

These top-quality rubber flip flops come in our summery Daisy Chain print, so you can mix and match them with our bikinis and costumes for synchronised swimwear.

  • Synthetic upper, insock and sole

Navy Daisy Chain Printed Flip Flops

£14.50 £10.15

3.2
(6 reviews)

We’ve sewn a daisy chain into this pretty floral top. It’s extra floaty thanks to gatherings at the front and back, and perfect for running, jumping and playing. We’ve finished it off with a pompom trim too (just for fun).

  • Main 100% cotton, Lining 100% cotton
  • Machine washable

Daisy Woven Top

£23.00 £11.50

3.8
(5 reviews)

Channel your inner surfer with our seriously cool board shorts. They’re quick-drying so they won’t weigh you down, and their fun neon stripe will make you unmissable in the waves. Mix and match with our other swimwear separates to find your favourite look. See you at the beach!

  • 65% cotton 35% polyamide
  • Machine washable

Bright Bluebell Daisy Board Shorts

£25.00 £15.00

3.4
(5 reviews)

These splashtastic bikini bottoms are perfect for posing by the pool and swimming in the sea. They're made from our special SPF 50+ fabric for extra sun protection, and come in a range of playful prints and colours. Create your own set by mixing and matching with our tops.

  • Fabric provides UVA and UVB protection from the sun
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Bright Bluebell Daisy Bikini Bottoms

£13.00 £5.20

4
(2 reviews)

Jumping in the pool or snorkelling in the sea – these boy shorts are ready for everything. They're made from our special SPF 50+ fabric for sun protection and come in a variety of fun prints and colours. Mix and match with our swimwear separates for the perfect holiday look.

  • Fabric provides UVA and UVB protection from the sun
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Bright Bluebell Daisy Boy Short

£13.00 £3.90

4.3
(6 reviews)

Based on the bestselling shape that you LOVED last season, we've brought this statement dress back just in time for party season. With a drapey skirt and gathered bodice, it's effortlessly elegant and a dream to wear.

  • Main 100% polyester
  • Lining 100% polyester
  • Machine washable
  • Semi-fitted shape
  • Length finishes below knee
  • Sleeveless
  • Fully lined
  • Concealed side zip

Navy Daisy Leaf Maria Dress

£130.00 £39.00

4
(35 reviews)

Show your unique style with our swimwear collection. Our tankini has adjustable straps to find the perfect fit, while the fabric provides UPF 50+ protection. Pair with its matching bottoms, or mix and match with a wide range of pretty prints and cool patterns. Go on, mix things up a bit.

  • Fabric provides UVA and UVB protection from the sun
  • Only covered areas are protected
  • The protection offered by this item may be reduced with use or if stretched or wet
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Bright Bluebell Daisy Tankini Top

£13.00 £3.90

2.6
(9 reviews)

By popular demand, this bestselling favourite is back – a beautifully flattering sleeveless dress with an above-the-knee cut and tailored pleats at the waist to create an hourglass silhouette. We've finished off the structured style with a roll-collar for a modern take on femininity.

  • Outer 98% cotton 2% elastane
  • Lining 96% polyester 4% elastane
  • Dry clean only
  • Fitted shape
  • Length finishes just above knee
  • Sleeveless
  • Fully lined
  • Centre back vent
  • Concealed back zip

Greenhouse Daisy Bed Martha Dress

£98.00 £58.80

4.4
(133 reviews)

Give your outfit a sophisticated finish with this fitted, flattering top. Its cotton-rich fabric has the perfect amount of stretch for an elegant fit that’s comfortable too. The rollneck design and low back give it a little twist of retro style that's effortlessly chic. Can't get enough? It comes as…

  • Outer 98% cotton 2% elastane
  • Lining 96% cotton 4% elastane
  • Dry clean only
  • Fitted shape
  • Length finishes at mid hip
  • Sleeveless
  • Textured cotton fabric
  • Fully lined
  • Concealed back zip

Greenhouse Daisy Bed Martha Top

£60.00 £30.00

4.2
(55 reviews)

Meet our latest, greatest, refined trouser cut – now with an even better fit. The premium, power-stretch fabric is key, which outdoes other stretch fabrics by containing even more elastane. And that means comfort, structure without any rigidity and incredible recovery wear after wear (so no more…

  • 97% cotton 3% elastane
  • Machine washable
  • Sits below natural waist
  • Fitted through waist, hip and thigh with a straight leg
  • Full length
  • Front pockets
  • Faux back pockets
  • Cotton stretch fabric
  • Hook and bar fastening at centre front waist with zip fly
  • Petite 28½"/72cm Regular 30½"/77cm Long 32½"/82cm

Raven Daisy Bed Richmond Trousers

£75.00 £22.50

4.3
(355 reviews)

Button up for fun in this shirt dress. Made of light fabric with a sleeveless cut, it's the ideal choice for warmer days. All that's left to do is add some sunshine.

  • 100% cotton
  • Machine washable

Chalky Pink Daisy Stripe Ursula Dress

£38.00 £22.80

We've added a ruffled collar and sleeves to this pretty printed tee, so everyone will coo over your little one more than ever. It's made from cotton with a sueded finish for a supersoft feel against baby's skin. Poppers down the back take the fuss out of dressing.

  • Back popper placket fastening
  • 100% cotton
  • Machine washable

Wren Blue Vintage Daisy Pretty Printed T-shirt

£16.00 £12.80

5
(6 reviews)

These shorts go with everything: just like your favourite jeans but, well, shorter. We've made the denim slightly stretchy, so if you get roped into a game of skipping you won't miss a beat. With front and back pockets, you've got plenty of space for all your bits and bobs.

  • Inside adjustable waistband up to 12 years
  • Denim option is indigo dyed (see aftercare guidelines page)
  • 98% cotton 2% elastane
  • Machine washable

Chalky Pink Daisy Stripe Denim Shorts

£29.00 £8.70

3.7
(3 reviews)

Collecting shells, splashing in the surf, exploring in the rock pools… this bikini can keep up with all your favourite beach activities. And it’s made from stretchy nylon with UPF 50+ protection. Just take your pick from our range of fun colours.

  • Fabric provides UVA and UVB protection from the sun
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Bright Bluebell Spring Daisy Into-the-Sea Bikini

£20.00 £12.00

4.3
(4 reviews)

Don’t let anything get in between you and those waves. Our bikini top's sporty shape will keep you comfortable in the water, while the fabric provides UPF 50+ protection (meaning more time in the sun). Match it with other separates in our range – there are lots of colours and prints to choose from.…

  • Fabric provides UVA and UVB protection from the sun
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Bright Bluebell Daisy Surf Bikini Top

£11.00 £5.50

3.6
(5 reviews)

Fun colours and UPF 50+ fabric will make this halter top a standout in your bikini collection. It’s got detachable straps to mix up your look (and to keep you comfortable when riding the waves). Mix and match with our other swimwear separates for a cool poolside outfit.

  • Fabric provides UVA and UVB protection from the sun
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Bright Bluebell Daisy Bikini Halter Top

£11.00 £4.40

4.4
(5 reviews)

Go ahead, twirl. With a pleated flippy skirt that falls below the knee and flattering ruched detailing across the waist, bust and back, this ultra-feminine dress is perfect for parties and warm evenings. You might want to update that RSVP: this dress is the only plus-one you need.

  • Outer 92% viscose 8% elastane, Lining 100% polyester
  • Machine washable
  • Flattering fitted shape through bust and waist
  • Length finishes below knee
  • Soft drapey jersey
  • Full body lining
  • Soft gathers at shoulders and centre back

Navy Daisy Leaf Georgia Jersey Dress

£90.00 £45.00

4.5
(39 reviews)

We’ve upgraded this wrap dress with a spot of figure-flattering ruching. It's been cleverly designed to skim your shape – you'll feel so ‘look-at-me good’, you might think it’s magic (and that’s before we’ve even mentioned the prints).

  • 95% viscose 5% elastane
  • Machine washable
  • Fitted shape
  • Length finishes at knee
  • Elbow length sleeves
  • Soft drapey jersey
  • Fully lined
  • Mock wrap front
  • Pleat detail

Breeze Daisy Bed Ruth Jersey Dress

£80.00 £24.00

4.3
(53 reviews)
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