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Daisy

We’ve upgraded this wrap dress with a spot of figure-flattering ruching. It's been cleverly designed to skim your shape – you'll feel so ‘look-at-me good’, you might think it’s magic (and that’s before we’ve even mentioned the prints).

  • 95% viscose 5% elastane
  • Machine washable
  • Fitted shape
  • Length finishes at knee
  • Elbow length sleeves
  • Soft drapey jersey
  • Fully lined
  • Mock wrap front
  • Pleat detail

Breeze Daisy Bed Ruth Jersey Dress

£80.00

4.2
(5 reviews)

Getting all dressed up is a whole lot easier with this cotton top. With three pretty ruffled layers and a daisy trim, you can slip this on with your favourite jeans and be instantly ready to infiltrate a group of grown-ups.

  • Embroidered motif
  • 100% cotton
  • Machine washable

Pretty Ruffle Top

£20.00

4.2
(5 reviews)

You can actually hear the quality of this soft cotton poplin fabric – the full skirt quietly rustles as you walk. A touch of stretch, a fitted bodice and princess seams create a flattering fit and help the dress keep its elegant shape as you dance the night away.

  • Outer 97% cotton 3% elastane
  • Lining 100% cotton
  • Machine washable
  • Flattering fit and flare shape
  • Length finishes at mid calf
  • Sleeveless
  • Fully lined
  • Concealed back zip

Ivory Trailing Daisy Elena Dress

£130.00

4.6
(28 reviews)

Our pull-on trousers are great for lazy days in the garden. The elasticated waist and loose shape add extra comfort, while the turn-ups make for easy dips in the paddling pool.

  • Elasticated waist with functional drawstring
  • 100% cotton
  • Machine washable

Bright Bluebell Spring Daisy Relaxed Pull-On Trouser

£28.00 £21.00

3.5
(6 reviews)

The full gathered skirt of this knee-length dress is perfect for some serious spinning around. Its soft cotton cord fabric and elasticated waist keep you comfortable as you show off all your best dance moves, while appliqué daisies add a touch of 3D floral fun to this party outfit.

  • COR: 100% cotton
  • STR: 98% cotton 2% elastane
  • Machine washable

Twirly Pinafore Dress

£32.00

4.4
(8 reviews)

Go ahead, twirl. With a pleated flippy skirt that falls below the knee and flattering ruched detailing across the waist, bust and back, this ultra-feminine dress is perfect for parties and warm evenings. You might want to update that RSVP: this dress is the only plus-one you need.

  • Outer 92% viscose 8% elastane, Lining 100% polyester
  • Machine washable
  • Flattering fitted shape through bust and waist
  • Length finishes below knee
  • Soft drapey jersey
  • Full body lining
  • Soft gathers at shoulders and centre back

Greenhouse Daisy Leaf Georgia Jersey Dress

£90.00

4.1
(7 reviews)

Based on a best-selling shape which you LOVED last season, this statement dress with its drapey skirt, gathered bodice and keyhole back fastening is a real winner. Want all the attention on you? Try our ombré stripe option.

  • Outer 100% polyester
  • Lining 94% polyester 6% elastane
  • Machine washable
  • Flattering fitted shape through bust and waist with a full skirt
  • Length finishes below knee
  • Lightweight drapey fabric
  • Concealed back zip
  • Button and loop at centre back neck

Navy Daisy Leaf Maria Dress

£130.00

4.6
(5 reviews)

Hello, sunshine. When it’s finally time to head to the seaside (yay!) throw on this pretty swimsuit. The bright colours and fast-drying fabric make it just as essential as a bucket and spade. It even has UPF 50+ sun protection to help keep your skin safe.

  • Fabric provides UVA and UVB protection from the sun
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Starboard Spring Daisy Printed Swimsuit

£20.00

4.7
(14 reviews)

This floral ditsy print dress in soft crinkle fabric is perfect for garden parties or picnics in the park. Our hotchpotch style has smocking detail and pretty little ruffle sleeves – plus we’ve added a longer-length lining for a delicate layered effect.

  • 100% cotton
  • Machine washable

Bright Bluebell Spring Daisy Crinkle Hotchpotch Dress

£32.00 £24.00

4.8
(6 reviews)

This pretty piece has large flowers with printed fabric centres, and a matching chain of fabric-covered beads. And it comes in a sweet printed pouch, making it a wonderful present.

  • ECR: cotton fabric flowers, cotton cord
  • PNK: cotton and polyester fabric flowers, cotton and viscose cord, resin beads

Ecru Daisy Fabric Necklace

£12.00

5
(2 reviews)

Is it a skirt? Is it shorts? No, it's a skort! Made from sporty loopback material, it's perfect if you're planning on hanging upside down at the adventure playground. And with a choice of playful prints, you don't have to compromise on girly style.

  • Elasticated waist with functional drawstring
  • BLU and MLT: outer 100% cotton, shorts 100% cotton, rib 97% cotton 3% elastane
  • GRN, LBL and RED: outer 100% cotton, shorts 100% cotton, rib 100% cotton
  • Machine washable

Wasabi Spring Daisy Jersey Skort

£21.00

3.9
(16 reviews)

This half-zip pull-on is like a hug you can wear all day. Shaggy lining keeps you cosy, while colourful prints brighten up the greyest days. To top it off, we’ve added a kangaroo pocket to keep your hands warm or stash nibbles for later.

  • Main 100% cotton
  • Reverse 100% polyester
  • Machine washable

Bright Bluebell Spring Daisy Reversible Teddy Half-Zip

£34.00

These top-quality rubber flip flops come in our summery Daisy Chain print, so you can mix and match them with our bikinis and costumes for synchronised swimwear.

  • Synthetic upper, insock and sole

Navy Daisy Chain Printed Flip Flops

£12.50 £8.75

3.2
(6 reviews)

Show your unique style with our swimwear collection. Our tankini has adjustable straps to find the perfect fit, while the fabric provides UPF 50+ protection. Pair with its matching bottoms, or mix and match with a wide range of pretty prints and cool patterns. Go on, mix things up a bit.

  • Fabric provides UVA and UVB protection from the sun
  • Only covered areas are protected
  • The protection offered by this item may be reduced with use or if stretched or wet
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Bright Bluebell Daisy Tankini Top

£15.00

2.5
(2 reviews)

Keep your baby fresh as a daisy with these super-sized muslins. Made from soft cotton with a floral print, they're perfect for mopping up spills, feeding and comforting your baby. New parents can't have too many – a pack of two in a pretty drawstring bag makes a perfect present.

  • Comes in a drawstring bag
  • 100% cotton
  • Machine washable

Flowerbed Super Sized Muslins

£26.00

5
(1 review)

Who needs laces anyway? Not us. These easy-on, easy-off pull-ons are super comfortable (and great for a speedy getaway). In a range of prints and colours, you might just need one of each to go with everything in your wardrobe…

  • Textile upper, lining and insock
  • Man-made sole

Bright Bluebell Spring Daisy Laceless Canvas Pull-ons

£23.00 £17.25

4.5
(6 reviews)

What if we told you that you could look like a serious surfer, and protect your skin from the sun at the same time? Let us introduce this rash vest (made of UPF 50+ fabric). We think you’ll love the sunny colours – they're right at home on the beach.

  • Provides sun protection, conforms to EN 13758-2
  • ¾ length sleeves
  • 80% polyamide 20% elastane
  • Machine washable

Starboard Spring Daisy Fun Rash Vest

£20.00

5
(2 reviews)

These splashtastic bikini bottoms are perfect for posing by the pool and swimming in the sea. They're made from our special SPF 50+ fabric for extra sun protection, and come in a range of playful prints and colours. Create your own set by mixing and matching with our tops.

  • Fabric provides UVA and UVB protection from the sun
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Bright Bluebell Daisy Bikini Bottoms

£13.00

We’ve sewn a daisy chain into this pretty floral top. It’s extra floaty thanks to gatherings at the front and back, and perfect for running, jumping and playing. We’ve finished it off with a bobble trim too (just for fun).

  • Main 100% cotton, Lining 100% cotton
  • Machine washable

Daisy Woven Top

£27.00

2.5
(2 reviews)

This party dress comes with its very own 3D daisy chain. It’s extra colourful in bright pink and wear-all-day comfortable in soft cotton. The tutu inner skirt is removable when you’re all twirled out. A grosgrain bow ties at the back for a pretty finishing touch.

  • 100% cotton
  • Machine washable

Daisy Bow Dress

£49.00

Channel your inner surfer with our seriously cool board shorts. They’re quick-drying so they won’t weigh you down, and their fun neon stripe will make you unmissable in the waves. Mix and match with our other swimwear separates to find your favourite look. See you at the beach!

  • 65% cotton 35% polyamide
  • Machine washable

Bright Bluebell Daisy Board Shorts

£25.00

3
(4 reviews)

Hit the water in our long-sleeved rash vest. The high neck and slim fit is designed to keep you super-comfortable no matter what, while the fabric provides UPF 50+ protection. Mix and match with other separates to make a beachside look like no other.

  • Provides sun protection conforms to EN13758-2
  • 80% polyamide 20% elastane
  • Machine washable

Bright Bluebell Daisy Rash Vest

£25.00

Jumping in the pool or snorkelling in the sea – these boy shorts are ready for everything. They're made from our special SPF 50+ fabric for sun protection and come in a variety of fun prints and colours. Mix and match with our swimwear separates for the perfect holiday look.

  • Fabric provides UVA and UVB protection from the sun
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Bright Bluebell Daisy Boy Short

£13.00

4.5
(4 reviews)

Ruching details and playful ruffles make this swimsuit seriously special. A halterneck and clip fastening will make sure you feel comfortable and secure – even when you're perfecting your cannonball. And we just love the pretty prints, too. Best of all, the fabric provides UPF 50+ protection for…

  • Fabric provides UVA and UVB protection from the sun
  • LBL: main 80% polyamide 20% elastane
  • Lining 100% polyester
  • RED: main 55% polyester 40% polyamide 5% elastane
  • BLU: main 49% polyester 44% polyamide 7% elastane
  • Machine washable

Bright Bluebell Daisy Pretty Swimsuit

£28.00

5
(1 review)

By popular demand, this bestselling favourite is back – a beautifully flattering sleeveless dress with an above-the-knee cut and tailored pleats at the waist to create an hourglass silhouette. We've finished off the structured style with a roll-collar for a modern take on femininity.

  • Outer 98% cotton 2% elastane
  • Lining 96% polyester 4% elastane
  • Dry clean only
  • Fitted shape
  • Length finishes just above knee
  • Sleeveless
  • Fully lined
  • Centre back vent
  • Concealed back zip

Greenhouse Daisy Bed Martha Dress

£98.00

4.4
(78 reviews)

Give your outfit a sophisticated finish with this fitted, flattering top. Its cotton-rich fabric has the perfect amount of stretch for an elegant fit that’s comfortable too. The rollneck design and low back give it a little twist of retro style that's effortlessly chic. Can't get enough? It comes as…

  • Outer 98% cotton 2% elastane
  • Lining 96% cotton 4% elastane
  • Dry clean only
  • Fitted shape
  • Length finishes at mid hip
  • Sleeveless
  • Textured cotton fabric
  • Fully lined
  • Concealed back zip

Greenhouse Daisy Bed Martha Top

£60.00

4.2
(25 reviews)

Meet our latest, greatest, refined trouser cut – now with an even better fit. The premium, power-stretch fabric is key, which outdoes other stretch fabrics by containing even more elastane. And that means comfort, structure without any rigidity and incredible recovery wear after wear (so no more…

  • 97% cotton 3% elastane
  • Machine washable
  • Sits below natural waist
  • Fitted through waist, hip and thigh with a straight leg
  • Full length
  • Front pockets
  • Faux back pockets
  • Hook and bar fastening at centre front waist with zip fly
  • Petite 28½"/72cm Regular 30½"/77cm Long 32½"/82cm

Raven Daisy Bed Richmond Trousers

£75.00

4.2
(234 reviews)

This jersey dress has a swingy shape that makes it super comfortable, whether you’re picking flowers in the garden or playing games in the park. And the long sleeves will keep you nice and cosy, come rain or shine.

  • 100% cotton
  • Machine washable

Starboard Spring Daisy Jersey Swing Dress

£26.00

4
(5 reviews)

This playsuit may be pretty but it has an adventurous side too. Its loose-fitting cotton poplin can withstand tree-climbing and the washing machine. A drawstring waist and button-down front make it easy to put on. We’ve added rickrack trimming and fluttery sleeves to help you blend in with the…

  • Elasticated waist
  • 100% cotton
  • Machine washable

Bright Bluebell Spring Daisy Pretty Playsuit

£29.00

4.8
(4 reviews)

Which do you like the best: spots, stripes or flowers? How about all three? Practise those perfect twirls in the full, hotchpotch-print skirt. There's a handy zip down the back too – making getting dressed simple (and leaving more time to enjoy the day).

  • 100% cotton
  • Machine washable

Bright Bluebell Spring Daisy Pretty Hotchpotch Dress

£35.00 £26.25

5
(2 reviews)

Button up for fun in this shirt dress. Made of light fabric with a sleeveless cut, it's the ideal choice for warmer days. All that's left to do is add some sunshine.

  • 100% cotton
  • Machine washable

Chalky Pink Daisy Stripe Ursula Dress

£38.00

Fans of odd socks will love our hotchpotch T-shirts, with colourful designs and mismatched sleeves. Choose between four gallery-worthy prints in bright shades. Soft cotton jersey is comfortable to wear and a dream to wash, whether you’ve been rolling through sunny meadows or splashing in puddles.

  • 100% cotton
  • Machine washable

Bright Bluebell Spring Daisy Hotchpotch Printed T-shirt

£20.00

5
(7 reviews)

With patchwork prints and a pretty gathered shape, this skirt is perfect for countryside adventures. It's in a lightweight fabric that's ideal for lazy, sunny days. An elasticated waistband means it's comfortable and easy to pull on, so there's more time for exploring. (Psst: have you seen the…

  • Outer 100% cotton, Lining 100% cotton
  • Machine washable

Bright Bluebell Spring Daisy Pretty Hotchpotch Skirt

£29.00

4
(2 reviews)

These shorts go with everything: just like your favourite jeans but, well, shorter. We've made the denim slightly stretchy, so if you get roped into a game of skipping you won't miss a beat. With front and back pockets, you've got plenty of space for all your bits and bobs.

  • Inside adjustable waistband up to 12 years
  • Denim option is indigo dyed (see aftercare guidelines page)
  • 98% cotton 2% elastane
  • Machine washable

Chalky Pink Daisy Stripe Denim Shorts

£29.00

Collecting shells, splashing in the surf, exploring in the rock pools… this bikini can keep up with all your favourite beach activities. And it’s made from stretchy nylon with UPF 50+ protection. Just take your pick from our range of fun colours.

  • Fabric provides UVA and UVB protection from the sun
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Bright Bluebell Spring Daisy Into-the-Sea Bikini

£20.00

4
(2 reviews)

Don’t let anything get in between you and those waves. Our bikini top's sporty shape will keep you comfortable in the water, while the fabric provides UPF 50+ protection (meaning more time in the sun). Match it with other separates in our range – there are lots of colours and prints to choose from.…

  • Fabric provides UVA and UVB protection from the sun
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Bright Bluebell Daisy Surf Bikini Top

£13.00

4
(3 reviews)

Fun colours and UPF 50+ fabric will make this halter top a standout in your bikini collection. It’s got detachable straps to mix up your look (and to keep you comfortable when riding the waves). Mix and match with our other swimwear separates for a cool poolside outfit.

  • Fabric provides UVA and UVB protection from the sun
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Bright Bluebell Daisy Bikini Halter Top

£13.00

5
(2 reviews)

You’ll be all set to play mermaids in this fun swimsuit. The colourful, contrasting prints are amaaaaazing, and like all of our swimwear fabric, it's got UPF 50+ to protect your skin against the sun.

  • Fabric provides UVA and UVB protection from the sun
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Bright Bluebell Spring Daisy Hotchpotch Swimsuit

£20.00

5
(2 reviews)

Made from lightweight lyocell cotton, this cowl neck top has a neat fitted shape with plenty of elegant drape around the neckline. Whatever you wear it with, it's the perfect excuse for showing off a statement necklace.

  • 67% lyocell 33% cotton
  • Machine washable
  • Semi-fitted shape
  • Length finishes at low hip
  • Soft drapey jersey

Camellia Daisy Leaf Mono Sleeveless Cowl Neck

£30.00

5
(8 reviews)

We love this set of pants with fresh prints, floral patterns and sweet little lambs. Our soft cotton designs have delicate picot trims and silky bow details. They come in a pack of seven with a matching bag, so there's a new design for each day of the week.

  • Comes in a self fabric drawstring bag
  • 100% cotton
  • Machine washable

Spring Daisy/Stripe Pack 7 Pack Pants

£28.00

5
(11 reviews)

This cool design has a slight flare from the knee and little patch pockets on the front. Accessorise with a daisy chain in your hair.

  • Denim options are indigo dyed (see aftercare guidelines page)
  • Inside adjustable waistband
  • 98% cotton 2% elastane
  • Machine washable

Pretty Flared Trousers

£30.00

5
(2 reviews)

Keep your baby fresh as a daisy with these super-sized muslins. Made from soft cotton with a floral print, they're perfect for mopping up spills, feeding and comforting your baby. New parents can't have too many – a pack of two in a pretty drawstring bag makes a perfect present.

  • Comes in a drawstring bag
  • 100% cotton
  • Machine washable

Flowerbed Super Sized Muslins

£26.00

5
(1 review)

We’ve made our basic stripy T-shirt even better by adding fluttery characters. Choose between colourful spring blooms and feathered friends. The cotton jersey will keep you comfortable, whether you’re climbing as high as the birds or cloud-watching in a field of daisies.

  • Appliqué logo
  • 100% cotton
  • Machine washable

Flutter Away T-shirt

£20.00

5
(2 reviews)

If you love picking daisies, smelling roses and blowing dandelion clocks then you'll adore this flowery top. It's made from soft jersey with a bright and colourful all-over print, so you can fit in among the blossoms when you're daydreaming in the garden.

  • 100% cotton
  • Machine washable

Flower Bed T-Shirt

£17.00

4.3
(4 reviews)