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Cream

These are the cream of the crop (literally). With that ankle-skimming, kick-flare cut they’re just crying out to show off some statement shoes. The authentic denim is structured with a hint of stretch so they’re ultra-flattering but still comfortable. Have you forgotten your skinnies already?

  • 99% cotton 1% elastane
  • Machine washable
  • Fitted through waist hip and thigh with a flared leg
  • Length finishes at mid calf
  • Five pocket jeans styling
  • Petite 23½"/60cm Regular 25½"/65cm Long 27½"/70cm

Keswick Jeans

£60.00

This easy-breezy dress is (almost) as essential as ice cream in the park on sunny afternoons. Choose between a super stripy lolly or a bright butterfly to come along on warm-weather adventures. In supersoft cotton jersey, the swingy A-line fit leaves plenty of room for playing.

  • 100% cotton
  • Machine washable

Bright Print Holiday Dress

£20.00

Twirl until the music stops in this charming dress. The full skirt is light and airy thanks to the simple cotton design. The elasticated back and crossover straps keep it comfortable, while the lace trim, floral embroidery and scalloped hem add extra sweetness. It's all wrapped up with a big bow at…

  • 100% cotton
  • Machine washable

Peppermint Cream Green Pretty Embroidered Bow Dress

£35.00

4.4
(5 reviews)

This handbag-friendly manicure set contains Cow Pat Hand Cream, Apricot Cuticle Oil, cotton moisture gloves, an emery board and a cuticle stick. Basically, everything you need to pamper your hands.

  • Set includes: Cow Pat Moisturising Hand Cream 50ml, Cowshed Apricot Nourishing Cuticle Oil 11ml, 100% cotton moisture gloves, emery board and cuticle stick
  • Made in England using natural ingredients

Cow Pat Manicure Kit

£20.00

Pick out a playful pair of socks every day with this cotton-rich seven-pack. With quirky prints and mischievous motifs, these designs are perfect for adding a bit of fun to your morning – even on Mondays. Presented in their own box, they make an excellent little present too.

  • STR: Green & Navy stripe/Grey & Cream stripe 79% cotton 20% polyamide 1% elastane
  • Cream & Navy stripe/Lime & Dark Teal stripe 61% cotton 20% polyamide 18% acrylic 1% elastane, Light Grey & Coral stripe/Navy & Blue stripe/Teal & Coral 66% cotton 19% polyamide 14% acrylic 1% elastane
  • MUL and ANI: 78% cotton 21% polyamide 1% elastane
  • Machine washable

7 Pack Sock Box

£20.00

…miniatures make the perfect travelling companions. Every part of your morning ritual is covered with Bullocks Bracing Body Wash, Refining Facial Scrub, Smooth Shaving Cream and Soothing Moisturiser leaving you looking fresh, well-rested and ready to tackle a day full of meetings or having fun.

  • Travel set containing 20ml versions of our Bullocks essentials
  • Transparent, wipe-clean wash bag
  • Set contains: Bullocks Bracing Body Wash, Refining Facial Scrub, Smooth Shaving Cream and Soothing Moisturiser
  • Ideal for travelling or a great introduction to the Bullocks range

Pocket Cow Bullocks

£20.00

…trip to the beach, pop them in this comfortable, playful surf suit. It's crafted from UPF 40 fabric to protect them from the sun and is super comfortable. The zip down the front makes changes so easy you could do them one-handed (leaving the other one free for a well-deserved ice cream, of course).

  • Fabric provides sun protection UPF 50+
  • 80% polyamide 20% elastane
  • Machine washable

Animal Surf Suit

£26.00

5
(4 reviews)

…trip to the beach, pop them in this comfortable, playful surf suit. It's crafted from UPF 40 fabric to protect them from the sun and is super comfortable. The zip down the front makes changes so easy you could do them one-handed (leaving the other one free for a well-deserved ice cream, of course).

  • Fabric provides sun protection UPF 50+
  • 80% polyamide 20% elastane
  • Machine washable

Animal Surf Suit

£28.00

5
(4 reviews)

…has to end. Our smart polos come in show-stopping shades with contrasting panels under the collar. Three buttons up top and a slight dip at the back ensure a comfortable fit. Crafted from supersoft, lightweight jersey, they're just the thing for warm days out with the family – simply add ice cream.

  • Exclusive of trims
  • 100% cotton
  • Machine washable

Slub Jersey Polo Shirt

£18.00

4
(2 reviews)

Float along the promenade in this lightweight dress. The loose fit is perfect for throwing over a swimming costume before rushing to the ice-cream stand. The pom-braid trim and elasticated frill neckline add a special finish, so it's smart enough to wear to the Mini disco in the evening too.

  • 100% cotton
  • Machine washable

Ruffle Neck Dress

£30.00

From scooping sand to scooping ice cream, our gold metallic gladiator sandals suit every occasion. We've given these holiday essentials adjustable straps for a close fit, while the durable leather uppers ensure all-day comfort. They're cool with khakis during the day and great for smart dresses too.

  • Leather upper
  • Man-made lining
  • Leather board insock
  • Man-made sole

Leather Gladiator Sandals

£28.00

4.8
(12 reviews)

Relaxed fit? Check. Fun prints? Check. Handy pockets? Check. These chilled-out shorts should be top of the packing list. Choose between a range of scrumptious prints such as strawberry sorbet daisy and peppermint sunglasses. The elasticated drawcord waist is fully adjustable for post-ice-cream…

  • Elasticated waist with functional drawstring
  • 100% viscose
  • Machine washable

Pretty Woven Culottes

£28.00

4.8
(6 reviews)

Bright patterns, soft towelling fabric and an easy-to-pull-on style: these shorts are perfect for wearing to the beach. There's even a pair of pockets on the back for keeping ice-cream money handy. They're made for seaside splashing (and waterfights at home).

  • Elasticated waist with functional drawstring
  • 82% cotton 18% elastane
  • Machine washable

Adventure Towelling Shorts

£18.00

4.8
(11 reviews)

On hot days, our second favourite scoop (after ice cream) is the neckline on this jersey tunic dress. The A-line shape is just the thing for swishing, while the choice between retro and stripe prints help to mix things up. The handy pockets (with fun pompom trim) at the front are perfect for…

  • Elasticated neck with non-functional ties
  • 100% cotton
  • Machine washable

Strappy Jersey Tunic

£20.00

Sun's out and surf's up – time to hit the beach. These cotton drawstring sweatshorts are just the thing, with a relaxed fit that's great for days spent building sandcastles. Choose from indigo-dyed cotton that naturally fades with washing to create a worn-in denim look or a surf van print for a…

  • IND indigo dyed (see aftercare guidelines page)
  • Knee length
  • Ribbed waistband with functional drawstring
  • Front pockets
  • Back patch pocket
  • 100% cotton
  • Machine washable

Surf Sweatshorts

£26.00

They’re the strawberries and cream of Summer shorts. Where would we be without the Chino? We think we’ve found the golden ratio of cotton-to-elastane (so they fit JUST how you want them to). Now in an endless array of sorbet shades.

  • STP: 97% cotton 3% elastane
  • Other colours: 98% cotton 2% elastane
  • Machine washable
  • Fitted through waist and hip
  • Sits below natural waist
  • Front and back pockets
  • Cotton stretch fabric
  • Button fastening at centre front waist with zipped fly
  • Inside leg available in 4"/10cm, 6"/15cm or 9"/23cm

Chino Shorts

£42.50 £21.25

4.7
(271 reviews)

Our towelling dress is just the thing to keep the goose bumps at bay in between swimming sessions. With a floral lining and pompom trim, it’s as pretty as it is snug. There’s even a hood for extra toastiness and two pockets for stashing away beach shells.

  • Body 85% cotton 15% polyester, Hood lining 100% cotton
  • Machine washable

Peppermint Cream/Ivory Stripy Towelling Dress

£28.00 £16.80

4.7
(3 reviews)

…got even better with these 100% brushed cotton bottoms. Our loose fit, super comfortable pull-on trousers are the first thing you’ll want to wear after a hectic day of spelling tests and geography lessons. And they're machine washable, so you won't need to stress about chocolate ice cream stains.

  • Loose fit
  • Main 100% cotton
  • Machine washable
  • KEEP AWAY FROM FIRE

Brushed Check Bottoms

£30.00 £15.00

3
(1 review)

Get lost in the Amazon or explore the British seaside with our embellished T-shirt. This lightweight top features colourful appliquéd and embroidered creatures. And it’s fully machine washable, just in case rolling on the forest floor – or spilling ice cream – is on the agenda.

  • Appliqué and embroidery logo
  • 100% cotton
  • Machine washable

Aquatic Pals Appliqué T-shirt

£18.00 £12.60

5
(2 reviews)

Be the cat that got the cream (or the mouse with all the cheese) in this pretty yet practical dress. It's made from 100% cotton cord and the sweet animal appliqué detailing includes a little pair of ears. This design looks positively dreamy paired with our supersoft pointelle tee.

  • Outer 100% cotton
  • Lining 80% polyester 20% cotton
  • Machine washable

Animal Dungaree Dress

£30.00 £15.00

4.9
(18 reviews)

…pools to making the world's tallest sandcastle, our supersoft jersey dress with its playful bobble trim is great for busy, sunny days. This stripy T-shirt style has a brightly coloured drawstring waistband and handy pockets too – just the thing to hold coins while chasing after the ice cream van.

  • 100% cotton
  • Machine washable

Tie-waist Jersey Dress

£26.00 £18.20

5
(1 review)

This floaty smock goes best with sandy toes and ice cream (but it works just as well with jeans and trainers). The airy fit is cool and comfortable on lazy days full of sunshine and secret-swapping. We've finished it off with bobble trim and neon pink embroidery for spot-me-on-the-beach appeal.

  • Embroidered motif
  • Keyhole and button fastening at back neck
  • Main 55% cotton 45% modal
  • Machine washable

Embroidered Smock Top

£22.00 £11.00

5
(1 review)

…serious sandcastle building. The relaxed fit and breezy composition leave plenty of room for playtime in the sun. And with a delicate lace trim or pom-braid fluoro highlights as well as pretty pin-tuck detail, it's smart enough for taking a break and enjoying an ice cream with the grown-ups, too.

  • BLU: Fluoro trim
  • Back button placket opening
  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Woven Shell Top

£28.00 £14.00

5
(2 reviews)

Bright patterns, soft towelling fabric and an easy-to-pull-on style: these shorts are perfect for wearing to the beach. There's even a pocket on the back for keeping your ice cream money handy. They're made for seaside splashing (and waterfights at home, too).

  • Elasticated waist with functional drawstring
  • 82% cotton 18% elastane
  • Machine washable

Adventure Towelling Shorts

£16.00 £6.40

4.9
(27 reviews)

All splashed out from playing in the sea? Wrap them up in this soft towelling poncho. With a hood to keep things cosy and a sea-worthy print, it's just as special as an ice cream sundae with a cherry on top.

  • Body 84% cotton 16% polyester, Hood lining 100% cotton
  • Machine washable

Towelling Poncho

£22.00 £15.40

5
(4 reviews)

Two things you need when the sun comes out: ice cream AND these lightweight linen shorts. Pick from three lengths (all with turn-up hems), so you can decide how much leg you want to show off. The elasticated-back waistband keeps them comfortable whether you're paddling or promenading.

  • 100% linen
  • Machine washable
  • Sits below natural waist
  • Fitted through waist and hip with a straight leg
  • Side pockets
  • Back patch pockets
  • Hook and bar fastening at centre front waist with zip fly
  • Inside leg available in 4"/10cm, 6"/15cm or 9"/23cm

Lottie Linen Shorts

£48.00 £24.00

4.1
(38 reviews)

Look no further than this fanciful skirt to inject your day with instant joy. The clever design has a fitted waist that flares out with large pleats for a full shape. What's more, the cotton poplin will hold its shape all day, whether you're nipping out for an ice cream or sashaying between parties.

  • Main 100% cotton, Lining 100% cotton
  • Machine washable
  • Sits at natural waist
  • Fitted to low hip with a fuller skirt
  • Length finishes above ankle
  • Concealed back zip

Lynne Colour Block Skirt

£75.00 £37.50

4.3
(10 reviews)

This breezy cotton dress was made for ice creams by the sea. It has handy pockets and fully adjustable straps so it's extra versatile for sunny day adventures. The waist tie has pretty tassels and the swishy tiered skirt is perfect for racing across the sand. Now, will it be one scoop or two?

  • 100% cotton
  • Machine washable

Tiered Strappy Sun Dress

£40.00 £32.00

4.4
(5 reviews)

Ice lollies, sun cream, paddling pool… the only thing missing from your little one's sunny afternoon is our spotty jersey dress. The colourful appliqué animals are sure to inspire a smile. A comfortable smock shape with short sleeves is sweet and roomy enough for wrigglers, made from 100%…

  • Full skirt
  • Short sleeves
  • Length finishes above knee
  • Garment washed for softness
  • Appliqué logo
  • Back popper placket opening
  • 100% cotton
  • Machine washable

Big Appliqué Jersey Dress

£24.00 £16.80

4
(1 review)

Roomy buttoned cargo pockets on the leg (as well as two big side pockets) make these shorts ideal for carrying day-out essentials, like skimming stones and ice-cream money. The 100% cotton fabric is easy to wash in the machine no matter how mucky you get on your adventures.

  • Knee length
  • Elasticated waist with functional drawstring
  • Two cargo pockets
  • Side seam pockets
  • 100% cotton
  • Machine washable

Jersey Cargo Shorts

£22.00 £15.40

5
(2 reviews)

…has to end. Our smart polos come in show-stopping shades with contrasting panels under the collar. Three buttons up top and a slight dip at the back ensure a comfortable fit. Crafted from supersoft, lightweight jersey, they're just the thing for warm days out with the family – simply add ice cream.

  • 100% Cotton, exclusive of trims
  • Machine washable

Slub Jersey Polo Shirt

£18.00 £12.60

4
(2 reviews)

When it's time for a break from the water (and maybe an ice-cream) keep off the chills with our soft towelling poncho. This seaside essential in 100% cotton is easy to throw on and easy to throw in the wash. We’ve even added a hood to keep things extra-cosy.

  • 100% cotton
  • Machine washable

Towelling Poncho

£22.00 £15.40

4.6
(7 reviews)

Delicious cornet or ice lolly on a stick? Everyone’s got their favourite, so show them off in our T-shirt. Complete with colourful pocket details and neon pop elements, our cheery tee is bound to make everyone head for the ice-cream van (just keep clear of those pesky seagulls).

  • Appliqué logo
  • 100% cotton
  • Machine washable

Favourite Flavour T-shirt

£18.00 £14.40

5
(2 reviews)

Ice lollies, sun cream, paddling pool… the only thing missing from your little one's sunny afternoon is our spotty jersey dress. The colourful appliqué animals are sure to inspire a smile. A comfortable smock shape with short sleeves is sweet and roomy enough for wrigglers, made from 100%…

  • Full skirt
  • Short sleeves
  • Length finishes above knee
  • Garment washed for softness
  • Appliqué logo
  • Back popper placket opening
  • 100% cotton
  • Machine washable

Big Appliqué Jersey Dress

£24.00 £12.00

4
(1 review)

From scooping sand to scooping ice cream, our gold metallic gladiator sandals suit every occasion. We've given these holiday essentials adjustable straps for a close fit, while the durable leather uppers ensure all-day comfort. They're cool with khakis during the day and great for smart dresses too.

  • Leather upper
  • Man-made lining
  • Leather board insock
  • Man-made sole

Leather Gladiator Sandals

£28.00 £22.40

4.8
(12 reviews)

Relaxed fit? Check. Fun prints? Check. Handy pockets? Check. These chilled-out shorts should be top of the packing list. Choose between a range of scrumptious prints such as strawberry sorbet daisy and peppermint sunglasses. The elasticated drawcord waist is fully adjustable for post-ice-cream…

  • Elasticated waist with functional drawstring
  • 100% viscose
  • Machine washable

Pretty Woven Culottes

£28.00 £16.80

4.8
(6 reviews)

Bright patterns, soft towelling fabric and an easy-to-pull-on style: these shorts are perfect for wearing to the beach. There's even a pair of pockets on the back for keeping ice-cream money handy. They're made for seaside splashing (and waterfights at home).

  • Elasticated waist with functional drawstring
  • 82% cotton 18% elastane
  • Machine washable

Adventure Towelling Shorts

£18.00 £10.80

4.8
(11 reviews)

Day at the seaside? The light fabric is perfect for popping over a swimming costume before hitting the ice-cream parlour. Brightly coloured embroidery featuring a flock of tropical birds and a pom-braid trim will look right at home on the pier, too.

  • 100% cotton
  • Machine washable

Pretty Embroidered Kaftan

£22.00 £13.20

3
(1 review)
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