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Bright Dress

We’ve turned up the sweetness factor for this dainty dress. The woven design has delicate embroidery on the front framed by a neat frill, and buttons down the back for easy dressing. It's lined to keep your little one comfortable and comes with matching frilly knickers.

  • Comes with matching pants
  • Embroidery detail
  • Back button placket opening
  • Outer 100% cotton
  • Lining 100% cotton
  • Pants 100% cotton
  • Machine washable

Bright Bluebell Stripe/Flowers Embroidered Ruffle Dress

£28.00 £14.00

4.5
(2 reviews)

This floral ditsy print dress in soft crinkle fabric is perfect for garden parties or picnics in the park. Our hotchpotch style has smocking detail and pretty little ruffle sleeves – plus we’ve added a longer-length lining for a delicate layered effect.

  • 100% cotton
  • Machine washable

Bright Bluebell Spring Daisy Crinkle Hotchpotch Dress

£28.00 £16.80

4.9
(7 reviews)

Light and breezy, our nostalgic smock dress is great for sunny days. The lightweight cotton means you’ll be cool and comfortable, whether you’re at the seaside or enjoying an ice cream in the park. And we’ve added fun stripes to the sleeves and collar to make it super pretty too.

  • 100% cotton
  • Machine washable

Bright Bluebell Flower Bed Pretty Collar Dress

£35.00 £17.50

5
(13 reviews)

Which do you like the best: spots, stripes or flowers? How about all three? Practise those perfect twirls in the full, hotchpotch-print skirt. There's a handy zip down the back too – making getting dressed simple (and leaving more time to enjoy the day).

  • 100% cotton
  • Machine washable

Bright Bluebell Spring Daisy Pretty Hotchpotch Dress

£30.00 £15.00

5
(3 reviews)

These trousers are the ideal versatile addition to your wardrobe. Pair them up with a blazer for a sophisticated look, or dress them down with a casual shirt. The tailored waistband adds traditional style while the hook and bar fastening gives a polished finish that sits flat against your body.

  • Front and back pockets
  • Flat front
  • Straight leg
  • Dry clean only
  • 100% cotton

Bright Navy Lanchester Trouser

£90.00 £63.00

Where would your smart/casual wardrobe be without a hero blazer? This one's made of lightweight cotton twill and is sharp enough for shirts but relaxed enough for tees. The jetted pockets add an extra sleek touch and it's tailored, for a perfect fit.

  • Half lined
  • Two front pockets, one chest welt pocket
  • Two internal pockets
  • Buttonhole on lapel
  • Mock horn buttons
  • Notch lapel
  • Two back vents
  • Tailored fit
  • Dry clean only
  • 100% cotton

Bright Navy Lanchester Blazer

£170.00 £119.00

Jeans? Dresses? Work? Play? You’ll want to wear these comfortable pumps for every occasion. Look out for soft suede, metallic leather, patent and pony (all with fun spotted insides). The pointed toe and easy-to-wear slingback give these flats a delicate style.

  • SLV: Upper mirror foil coated leather
  • Other colours: upper suede
  • Lining leather
  • Sole man-made
  • Buckle fastening

Bright Blue Cecelia Slingback Flats

£70.00 £42.00

3.6
(33 reviews)

Want to dress up but don't feel like putting on a frock? Our floral jumpsuit has you covered. It's a bit smarter than jeans and a top, and it's pretty as a picture. The soft and light cotton is comfortable enough for running about after dinner. And as an added bonus, it has pockets too.

  • Elasticated waist
  • 100% cotton
  • Machine washable

Bright Bluebell Poppy Ditsy Betina Jumpsuit

£30.00 £18.00

When you have important adventures to attend to, dressing needs to be super snappy. This soft jersey jumpsuit has buttons down the front and a drawstring waist, so it’s easy to hop into (and extra comfortable). In stripes or flowers, you can blend in at sea or on land.

  • Elasticated waist
  • 100% cotton
  • Machine washable

Bright Bluebell Flower Bed Jersey Jumpsuit

£29.00 £17.40

4.7
(10 reviews)

This playsuit may be pretty but it has an adventurous side too. Its loose-fitting cotton poplin can withstand tree-climbing and the washing machine. A drawstring waist and button-down front make it easy to put on. We’ve added rickrack trimming and fluttery sleeves to help you blend in with the…

  • Elasticated waist
  • 100% cotton
  • Machine washable

Bright Bluebell Spring Daisy Pretty Playsuit

£25.00 £15.00

4.9
(7 reviews)

Dressing your new arrival just got simple with our easy-to-wear leggings. They're ideal for mixing and matching with our T-shirts to create perfect little outfits. And pretty picot at the hem gives these designs extra sweet points.

  • Elasticated waistband
  • 95% cotton 5% elastane
  • Machine washable

Bright Bluebell Pin Spot Baby Leggings

£11.00 £7.70

4.8
(5 reviews)

…prints and a pretty gathered shape, this skirt is perfect for countryside adventures. It's in a lightweight fabric that's ideal for lazy, sunny days. An elasticated waistband means it's comfortable and easy to pull on, so there's more time for exploring. (Psst: have you seen the matching dress?)

  • Outer 100% cotton, Lining 100% cotton
  • Machine washable

Bright Bluebell Spring Daisy Pretty Hotchpotch Skirt

£25.00 £15.00

4
(2 reviews)

Our dungarees are perfect for weekend dressing, whether you're hitting the shops or meeting friends at the park. This skinny-fit style comes with a choice of classic denim and printed cotton, with a bit of stretch so you can still run about. Layer with your favourite T-shirt and use the pockets to…

  • Denim options are indigo dyed (see aftercare guidelines page)
  • 98% cotton 2% elastane
  • Machine washable

Bright Bluebell Vintage Poppy Nancy Dungarees

£45.00 £31.50

4.7
(6 reviews)

The little black (or striped, or bright) dress you’ll turn to time and time again. In soft cotton elastane with a slight stretch, the ruched sides give this body-con dress a smooth and flattering silhouette that you can adjust to suit you. Add your favourite heels and go. Want to switch up your…

  • 95% cotton 5% elastane
  • Machine washable
  • Fitted shape
  • Length finishes at knee
  • Soft cotton blend jersey
  • Flattering ruching at side seam

Scoop Neck Ruched Dress

£69.50 £34.75

4.6
(60 reviews)

These adorable dungarees are perfect for fuss-free dressing. They’re easy to pull on (even on sleepy mornings) and feature playful logos and trim details that will make you both smile. But don't underestimate them just because they're pretty and soft: that hard-wearing cotton is perfect for little…

  • Adjustable buttons on the straps
  • Inside leg popper fastening on sizes up to and including 18-24m
  • 100% cotton
  • Machine washable

Ivory/Bright Bluebell Stripe Fun Dungarees

£23.00 £11.50

4.6
(10 reviews)

Perfect for the tropics or a sunny day closer to home, this dress comes in bright colours with a choice of appliqué sequinned characters. With a soft cotton base, it's super comfortable for hot weather explorations.

  • 100% cotton
  • Machine washable

Tropical Appliqué Dress

£26.00 £13.00

5
(8 reviews)

In bright colours and soft Ponte fabric, this fit-and-flare V-neck dress is just the ticket for special days out. The A-line skirt and ruching on the sides give it a really flattering fit that'll keep you comfortable too.

  • Outer 39% cotton 29% polyamide 27% modal 5% elastane, Lining 100% polyester
  • Machine washable
  • Length finishes at knee
  • Short sleeves
  • Medium weight ponte jersey
  • Fully lined
  • Pleat detail at waist
  • Concealed back zip

Alicia Ponte Dress

£90.00 £45.00

4
(9 reviews)

We’ve made this T-shirt a little bit special with pretty frilled cuffs and playful trims. This soft jersey style comes in colourful prints and stripes and has sweet detailing, with poppers down the back for a full opening to make dressing (and undressing) easier.

  • Back popper placket
  • 100% cotton
  • Machine washable

Ivory/Bright Bluebell Stripe Pretty Trim T-Shirt

£15.00 £9.00

5
(7 reviews)

This dress really makes a statement, with bright colours and a placement print option. It's perfect for lunch dates or evenings out with the girls. The ruching along the sides and A-line skirt hug your curves (in the best possible way), and the scoop neckline is super flattering too.

  • 95% viscose 5% elastane
  • Machine washable
  • Fitted shape
  • Length finishes at knee
  • Soft jersey with stretch
  • Fully lined
  • Flattering ruching at side seam

Cosima Jersey Dress

£80.00 £32.00

3.7
(18 reviews)

In bright colours and a fun feather print, this scoop-neck dress is oh-so versatile. The subtle ruching on the shoulders and a mock wrap skirt mean it's dressy enough for dinner and drinks, while the cap sleeves and straight fit keep it smart enough for the 9-to-5, too.

  • Outer 94% lyocell 6% elastane, Lining 100% polyester
  • Machine washable
  • Fitted shape
  • Length finishes below knee
  • Soft drapey jersey
  • Fully lined
  • Mock wrap skirt

Bella Jersey Dress

£98.00 £58.80

4
(12 reviews)

Warm days were made for dirty knees, exploring adventures and this versatile checked dress. It’s crafted from soft cotton for ultimate comfort and the pattern is as fun, bright and playful as you are. We added pretty gathering details at the waist and a twirl-worthy A-line skirt.

  • 100% cotton
  • Machine washable

Nerissa Dress

£38.00 £19.00

5
(1 review)

Sweeter than Brighton rock and candyfloss, this flirty sundress will bring you sunshine (even if the weatherman doesn't cooperate). A cinched-in waist, Ponte fabric, V-neck shape and full skirt flatter your figure, while bright colours keep things cheerful.

  • Skirt 39% cotton 29% polyamide 27% modal 5% elastane, Bodice 79% cotton 16% polyester 4% polyamide 1% elastane, Lining 100% polyester
  • Machine washable
  • Flattering shape through bust and waist leading to a gentle A-line shape
  • Length finishes at knee
  • Two front pockets
  • Medium weight ponte jersey
  • Fully lined
  • Concealed side zip

Belle Ponte Dress

£80.00 £48.00

4.6
(13 reviews)

This party dress comes with its very own 3D daisy chain. It’s extra colourful in bright pink and wear-all-day comfortable in soft cotton. The tutu inner skirt is removable when you’re all twirled out. A grosgrain bow ties at the back for a pretty finishing touch.

  • 100% cotton
  • Machine washable

Daisy Bow Dress

£49.00 £34.30

Polo shirt meets day dress: the result is effortless preppy charm. The merino yarn means it's soft on skin, while the straight cut, placket detailing and contrast stripe pile on the sporty style. Make a perfect match with bright white trainers: anyone for tennis?

  • 96% merino wool 3% nylon 1% elastane
  • Machine washable
  • Relaxed fit
  • Length finishes above knee
  • Full length sleeves
  • Functional front placket

Jemima Knitted Dress

£119.00 £47.60

4.1
(9 reviews)

We pride ourselves on creating bright, bold prints that you won't find anywhere else – and this one is a real stunner. With 3/4 sleeves and a shift shape for a retro feel, it's easy to wear but makes a big statement.

  • 100% polyester
  • Machine washable
  • Relaxed fit
  • Length finishes above knee
  • Concealed front pockets
  • ¾ length sleeves
  • Concealed back zip

Isabelle Dress

£70.00 £49.00

4.1
(16 reviews)

This wardrobe essential in flattering viscose elastane is offered in a rainbow of bright Summer colours and prints you can dress up or down.

  • 95% viscose 5% elastane
  • Machine washable
  • Fitted shape
  • Length finishes at low hip
  • Drapey jersey with stretch

Easy Vest

£29.50 £14.75

4.4
(153 reviews)

This bright and breezy playsuit is made from lightweight crinkly cotton voile. Pop it on to stay cool even when the sunshine's blazing. The elasticated waist and neck make it comfortable (and easy to pull on), while the bobble trim adds plenty of fun.

  • Elasticated waist
  • 100% cotton
  • Machine washable

Tamara Playsuit

£30.00 £24.00

5
(1 review)

Have fun in the sun wearing this knee-length sundress with colourful pompom trim. The strappy top (with mock ties) keeps your arms cool, while the tiered cotton is a treat to twirl around in. Bright colours and patterns look great as you whizz by on the merry-go-round.

  • 100% cotton
  • Machine washable

Jersey Sundress

£22.00 £15.40

4
(2 reviews)

These bright shades shout ‘bring me sunshine’ and will add a pop of colour to all of your warm-weather outfits, from dresses to jeans. You can take them everywhere too – they come in their own travel case with a handy lens cloth.

  • Comes in a soft case with cleaning cloth
  • Frame 100% polycarbonate
  • Total UV protection
  • Filter category 3 – dark tint for sunny conditions (UK)/General Purpose Lens (US)
  • Conforms to BS EN ISO 12312-1:2013, Australian Standard AS/NZS 1067:2003 + A1:2009 and American Standard ANSI Z80.3:2010
  • Not suitable for children under three years
  • Suitable for head circumference up to 56cm/22"

Round Sunglasses

£13.00 £9.10

Comfortable enough for the most hectic shopping days, elegant enough for the swankiest boutiques – we think you'll love these delicate T-bar flats. Made from grosgrain in bright and subtle shades, with a touch of contrast piping for fun, they look perfect dressing up your jeans for date night too.

  • Upper textile
  • Lining leather
  • Sole man-made
  • Buckle fastening
  • Contrast colour binding

Angelica T-Bar Flats

£85.00 £51.00

4.4
(14 reviews)

If you love animals, you'll definitely fall head-over-heels for the bright and colourful appliqués on this soft cotton T-shirt. Each tee has a bit of glitter, shine or sparkle to make any occasion special, whether it's a weekend shopping trip or the party of the year.

  • Sequin and appliqué logo
  • 100% cotton
  • Machine washable

Fauna T-Shirt

£20.00 £14.00

4.6
(5 reviews)

Made for sunny days, these sandals have easy touch-and-close fastenings and padded leather in-socks that are great for active adventurers. In bright and bold leather, they’re durable enough to withstand playtime. Pretty lining and cut-out detailing make them perfect for everyday wear or special…

  • Padded leather insock
  • Adjustable touch and close fastening
  • Leather upper
  • Man-made lining
  • Man-made sole

Leather Velcro Sandals

£30.00 £24.00

5
(4 reviews)

This woven dress features a colourful bird appliqué and a fun pompom trim – just the thing for special occasions. It comes with a sweet pair of matching knickers, and its buttoned back makes dressing your mini-wriggler that little bit easier – hurrah.

  • Comes with matching pants
  • Appliqué logo
  • Back button placket opening
  • Outer 100% cotton
  • Lining 100% cotton
  • Pants 100% cotton
  • Machine washable

Bright Bluebell Stripe Summer Birds Dress

£28.00

Keep off-duty dressing simple with this easy-to-wear hoody. This everyday essential has a great relaxed fit and is made from 100% cotton with an interesting loopback inner and a statement zip detail. Try wearing it over a shirt or under a jacket to mix up your usual smart-casual style.

  • Loop back jersey
  • Garment washed
  • Machine washable
  • 100% cotton

Bright Navy Off-Duty Hoody

£60.00

4.5
(2 reviews)

This sueded cotton dress features all-over prints and bright pompom trims. Sweet straps with bows at the shoulder and a breezy tiered skirt help to keep your baby feeling cool when the sun's shining. Just pull on the matching knickers to complete this fun little outfit – and get ready to say 'aww'.

  • Comes with matching pants
  • Dress 100% cotton
  • Pants 100% cotton
  • Machine washable

Tiered Summer Jersey Dress

£18.00

5
(2 reviews)

This sueded cotton dress features all-over prints and bright pompom trims. Sweet straps with bows at the shoulder and a breezy tiered skirt help to keep your baby feeling cool when the sun's shining. Just pull on the matching knickers to complete this fun little outfit – and get ready to say 'aww'.

  • Comes with matching pants
  • Dress 100% cotton
  • Pants 100% cotton
  • Machine washable

Tiered Summer Jersey Dress

£18.00

5
(2 reviews)

These soft sueded twin-pack T-shirts make dressing your little one easy-peasy. The bright, playful stripes and prints are made to match the rest of our baby range: why not try layering them with dungarees and jumpers? While your baby's wearing one, just pop the other in the wash.

  • Back popper fastening
  • 100% cotton
  • Machine washable

Twin Pack T-shirts

£20.00

These bright sandals are made to bring a little fun to your outfits. The oversized 3D details add a playful pop of colour to dresses, shorts and skirts on sunnier days.

  • Adjustable touch and close fastening
  • Leather upper
  • Man-made lining
  • Leather board insock
  • Man-made sole

Holiday Sandals

£29.00

4.9
(8 reviews)

Have fun in the sun wearing this knee-length sundress with colourful pompom trim. The strappy top (with mock ties) keeps your arms cool, while the tiered cotton is a treat to twirl around in. Bright colours and patterns look great as you whizz by on the merry-go-round.

  • 100% cotton
  • Machine washable

Jersey Sundress

£26.00

4
(2 reviews)

Make the most of sunny days with these versatile, ready-for-anything dungaree shorts. These bright and beautiful cord designs are perfect for wearing on all your adventures, whether you're scrambling over beaches or cycling round the local park. They're perfect paired with our classic Breton tee and…

  • 98% cotton 2% elastane
  • Machine washable

Short Adventure Dungarees

£35.00

If you love animals, you'll definitely fall head-over-heels for the bright and colourful appliqués on this soft cotton T-shirt. Each tee has a bit of glitter, shine or sparkle to make any occasion special, whether it's a weekend shopping trip or the party of the year.

  • Sequin and appliqué logo
  • 100% cotton
  • Machine washable

Fauna T-Shirt

£20.00

4.6
(5 reviews)

Made for sunny days, these sandals have easy-on leather fastenings that are great for active adventurers. In bright and bold leather, they’re durable enough to withstand playtime. Pretty lining and cut-out detailing make them perfect for everyday wear or special occasions.

  • Padded leather insock
  • Adjustable touch and close fastening
  • Leather upper
  • Man-made lining
  • Man-made sole

Leather Velcro Sandals

£30.00

5
(4 reviews)