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Bright Dress

This pretty dress has all the right ingredients, just like your favourite cake. We’ve combined the classic smock shape with a relaxed scoop neck and short sleeves, then finished it off with layers of lace detailing and hotchpotch prints. Just add a cardigan and a slice of something sweet.

  • 100% viscose
  • Machine washable

Bright Bluebell Poppy Ditsy Audrey Dress

£35.00

3.3
(3 reviews)

Skip and jump all you want in this jersey dress. The loose-fitting swing shape allows for plenty of movement, and we've added some furry friends on the front who love to run, trot or hop along with you. Pair with leggings and a cardigan on cooler days.

  • 100% cotton
  • Machine washable

Bright Bluebell/Ivory Horse Favourite Pet Dress

£29.00

5
(6 reviews)

We’ve turned up the sweetness factor for this dainty dress. The woven design has delicate embroidery on the front framed by a neat frill, and buttons down the back for easy dressing. It's lined to keep your little one comfortable and comes with matching frilly knickers.

  • Comes with matching pants
  • Embroidery detail
  • Back button placket opening
  • Outer 100% cotton
  • Lining 100% cotton
  • Pants 100% cotton
  • Machine washable

Bright Bluebell Stripe/Flowers Embroidered Ruffle Dress

£26.00

5
(1 review)

You'll love this smart shift dress with its cheery logos and sparkle. This fun style has bold appliqué designs with colourful details, and some even have shimmering sequins. The light cotton fabric will keep you super-cool on hot, sunny days.

  • 100% cotton
  • Machine washable

Bright Bluebell Stripe Flowers Fun Woven Dress

£40.00 £28.00

5
(7 reviews)

This jersey dress has a swingy shape that makes it super comfortable, whether you’re picking flowers in the garden or playing games in the park. And the long sleeves will keep you nice and cosy, come rain or shine.

  • 100% cotton
  • Machine washable

Bright Bluebell Spring Daisy Jersey Swing Dress

£26.00

4
(5 reviews)

This floral ditsy print dress in soft crinkle fabric is perfect for garden parties or picnics in the park. Our hotchpotch style has smocking detail and pretty little ruffle sleeves – plus we’ve added a longer-length lining for a delicate layered effect.

  • 100% cotton
  • Machine washable

Bright Bluebell Spring Daisy Crinkle Hotchpotch Dress

£32.00

4.8
(6 reviews)

Light and breezy, our nostalgic smock dress is great for sunny days. The lightweight cotton means you’ll be cool and comfortable, whether you’re at the seaside or enjoying an ice cream in the park. And we’ve added fun stripes to the sleeves and collar to make it super pretty too.

  • 100% cotton
  • Machine washable

Bright Bluebell Flower Bed Pretty Collar Dress

£35.00

5
(9 reviews)

Which do you like the best: spots, stripes or flowers? How about all three? Practise those perfect twirls in the full, hotchpotch-print skirt. There's a handy zip down the back too – making getting dressed simple (and leaving more time to enjoy the day).

  • 100% cotton
  • Machine washable

Bright Bluebell Spring Daisy Pretty Hotchpotch Dress

£35.00

5
(1 review)

These trousers are the ideal versatile addition to your wardrobe. Pair them up with a blazer for a sophisticated look, or dress them down with a casual shirt. The tailored waistband adds traditional style while the hook and bar fastening gives a polished finish that sits flat against your body.

  • Front and back pockets
  • Flat front
  • Straight leg
  • Dry clean only
  • 100% cotton

Bright Navy Lanchester Trouser

£90.00

Keep off-duty dressing simple with this easy-to-wear hoody. This everyday essential has a great relaxed fit and is made from 100% cotton with an interesting loopback inner and a statement zip detail. Try wearing it over a shirt or under a jacket to mix up your usual smart-casual style.

  • Loop back cotton jersey
  • Garment washed for softness
  • Front pockets
  • Zip through front
  • Ribbed cuffs and hem
  • Relaxed fit
  • Machine washable
  • 100% cotton

Bright Navy Off-Duty Hoody

£60.00

Lightweight fabric and a tailored fit – these chino shorts tick all of our ready-for-sunshine boxes. Their durable cotton has a slight stretch and we’ve finished them with contrast buttons on the pockets. Team with a shirt for the office or a tee when you're relaxing in the garden.

  • Garment washed
  • Front and back pockets
  • Zip fly with button fastening on waist
  • Flat front
  • Tailored fit
  • Machine washable
  • 98% cotton 2% elastane

Bright Navy Chino Shorts

£45.00

4.7
(3 reviews)

Where would your smart/casual wardrobe be without a hero blazer? This one's made of lightweight cotton twill and is sharp enough for shirts but relaxed enough for tees. The jetted pockets add an extra sleek touch and it's tailored, for a perfect fit.

  • Half lined
  • Two front pockets, one chest welt pocket
  • Two internal pockets
  • Buttonhole on lapel
  • Mock horn buttons
  • Notch lapel
  • Two back vents
  • Tailored fit
  • Dry clean only
  • 100% cotton

Bright Navy Lanchester Blazer

£170.00

Jeans? Dresses? Work? Play? You’ll want to wear these comfortable pumps for every occasion. Look out for soft suede, metallic leather, patent and pony (all with fun spotted insides). The pointed toe and easy-to-wear slingback give these flats a delicate style.

  • SLV: Upper mirror foil coated leather
  • Other colours: upper suede
  • Lining leather
  • Sole man-made
  • Buckle fastening

Bright Blue Cecelia Slingback Flats

£70.00

3.5
(15 reviews)

These chinos are an instant classic. The slim leg has a slight stretch, so you can stroll through smart and casual occasions in comfort. With this pair in your wardrobe, fuss-free dressing is a breeze – they're as appropriate for work as they are for a relaxed Sunday.

  • Slanted front pockets
  • Garment dyed for a casual appearance
  • Two back pockets
  • Front and back pockets
  • Hook and bar fasteners on waistband
  • Zip fly
  • Slim fit
  • Machine washable
  • 98% cotton 2% elastane
  • Slim leg

Bright Navy Slim Leg Chino

£60.00

2.6
(7 reviews)

Want to dress up but don't feel like putting on a frock? Our floral jumpsuit has you covered. It's a bit smarter than jeans and a top, and it's pretty as a picture. The soft and light cotton is comfortable enough for running about after dinner. And as an added bonus, it has pockets too.

  • Elasticated waist
  • 100% cotton
  • Machine washable

Bright Bluebell Poppy Ditsy Betina Jumpsuit

£35.00

When you have important adventures to attend to, dressing needs to be super snappy. This soft jersey jumpsuit has buttons down the front and a drawstring waist, so it’s easy to hop into (and extra comfortable). In stripes or flowers, you can blend in at sea or on land.

  • Elasticated waist
  • 100% cotton
  • Machine washable

Bright Bluebell Flower Bed Jersey Jumpsuit

£29.00 £20.30

4.8
(8 reviews)

This playsuit may be pretty but it has an adventurous side too. Its loose-fitting cotton poplin can withstand tree-climbing and the washing machine. A drawstring waist and button-down front make it easy to put on. We’ve added rickrack trimming and fluttery sleeves to help you blend in with the…

  • Elasticated waist
  • 100% cotton
  • Machine washable

Bright Bluebell Spring Daisy Pretty Playsuit

£29.00

4.8
(4 reviews)

Dressing your new arrival just got simple with our easy-to-wear leggings. They're ideal for mixing and matching with our T-shirts to create perfect little outfits. And pretty picot at the hem gives these designs extra sweet points.

  • Elasticated waistband
  • 95% cotton 5% elastane
  • Machine washable

Bright Bluebell Pin Spot Baby Leggings

£11.00

4.7
(3 reviews)

In lively colours and prints, our tights are perfect for teaming with dresses, shorts and skirts to keep little legs warm when there's a chill in the air. The soft cotton blend is comfortable and cosy for all-day wear.

  • 75% cotton 23% polyamide 2% elastane
  • Machine washable

Bright Bluebell Stripy Cats Patterned Tights

£10.00

4.5
(4 reviews)

…prints and a pretty gathered shape, this skirt is perfect for countryside adventures. It's in a lightweight fabric that's ideal for lazy, sunny days. An elasticated waistband means it's comfortable and easy to pull on, so there's more time for exploring. (Psst: have you seen the matching dress?)

  • Outer 100% cotton, Lining 100% cotton
  • Machine washable

Bright Bluebell Spring Daisy Pretty Hotchpotch Skirt

£29.00

4
(2 reviews)

Our dungarees are perfect for weekend dressing, whether you're hitting the shops or meeting friends at the park. This skinny-fit style comes with a choice of classic denim and printed cotton, with a bit of stretch so you can still run about. Layer with your favourite T-shirt and use the pockets to…

  • Denim options are indigo dyed (see aftercare guidelines page)
  • 98% cotton 2% elastane
  • Machine washable

Bright Bluebell Vintage Poppy Nancy Dungarees

£45.00 £31.50

4.6
(5 reviews)

Need something special for your little one to wear when visitors come to call? This sweet, traditional romper set is a perfect choice. The soft cotton body makes it super comfortable, while the stripy romper in light seersucker keeps baby cool and smart. Poppers on both make dressing a snap.

  • Body: Gusset popper fastening
  • Body: Back popper placket opening
  • Body: Woven collar
  • Body: 100% cotton
  • Romper outer: 100% cotton
  • Romper bodice lining: 100% cotton
  • Romper: Gusset popper fastening
  • Romper: Adjustable straps
  • Romper: Side button placket opening
  • Machine washable

Bright Bluebell Stripe Ticking Romper Set

£28.00

This bright dress has a retro feel with panel styling. The vintage-inspired seams on our classic shift design makes it extra flattering, and the pockets lay flat so they won’t add any bulk. Look out for the contrast jacquard fabric and grosgrain zip detail at the back.

  • Main 60% cotton 38% polyester 2% elastane, Lining 100% polyester
  • Machine washable
  • Semi-fitted shape
  • Length finishes just above knee
  • Two front pockets
  • ¾ length sleeves
  • Textured medium weight jersey
  • Fully lined
  • Zip detail at back

Riva Jacquard Dress

£90.00 £63.00

4.5
(17 reviews)

The little black (or striped, or bright) dress you’ll turn to time and time again. In soft cotton elastane with a slight stretch, the ruched sides give this body-con dress a smooth and flattering silhouette that you can adjust to suit you. Add your favourite heels and go. Want to switch up your…

  • 95% cotton 5% elastane
  • Machine washable
  • Fitted shape
  • Length finishes at knee
  • Soft cotton blend jersey
  • Flattering ruching at side seam

Scoop Neck Ruched Dress

£69.50 £34.75

4.6
(57 reviews)

Perfect for the tropics or a sunny day closer to home, this dress comes in bright colours with a choice of appliqué sequinned characters. With a soft cotton base, it's super comfortable for hot weather explorations.

  • 100% cotton
  • Machine washable

Tropical Appliqué Dress

£30.00

These adorable dungarees are perfect for fuss-free dressing. They’re easy to pull on (even on sleepy mornings) and feature playful logos and trim details that will make you both smile. But don't underestimate them just because they're pretty and soft: that hard-wearing cotton is perfect for little…

  • Adjustable buttons on the straps
  • Inside leg popper fastening on sizes up to and including 18-24m
  • 100% cotton
  • Machine washable

Ivory/Bright Bluebell Stripe Fun Dungarees

£23.00

4.7
(7 reviews)

In bright colours and soft Ponte fabric, this fit-and-flare V-neck dress is just the ticket for special days out. The A-line skirt and ruching on the sides give it a really flattering fit that'll keep you comfortable too.

  • Outer 39% cotton 29% polyamide 27% modal 5% elastane, Lining 100% polyester
  • Machine washable
  • Length finishes at knee
  • Short sleeves
  • Medium weight ponte jersey
  • Fully lined
  • Pleat detail at waist
  • Concealed back zip

Alicia Ponte Dress

£90.00

5
(1 review)

Aye aye, cap'n! This seaside-inspired dress is shipshape. We've added some bright stripes and a bit of sparkle thread, because everyone knows that sailors love to party. There are some hidden pockets too – perfect for keeping that buried treasure all to yourself.

  • 89% cotton 4% cashmere 3% acrylic 3% polyester 1% metallised yarn
  • Machine washable

Knitted Bow Dress

£34.50 £27.60

4.3
(4 reviews)

This dress really makes a statement, with bright colours and a placement print option. It's perfect for lunch dates or evenings out with the girls. The ruching along the sides and A-line skirt hug your curves (in the best possible way), and the scoop neckline is super flattering too.

  • 95% viscose 5% elastane
  • Machine washable
  • Fitted shape
  • Length finishes at knee
  • Soft jersey with stretch
  • Fully lined
  • Flattering ruching at side seam

Cosima Jersey Dress

£80.00

In bright colours and a fun feather print, this scoop-neck dress is oh-so versatile. The subtle ruching on the shoulders and a mock wrap skirt mean it's dressy enough for dinner and drinks, while the cap sleeves and straight fit keep it smart enough for the 9-to-5, too.

  • Outer 94% lyocell 6% elastane, Lining 100% polyester
  • Machine washable
  • Fitted shape
  • Length finishes below knee
  • Soft drapey jersey
  • Fully lined
  • Mock wrap skirt

Bella Jersey Dress

£98.00

4.3
(3 reviews)

We’ve made this T-shirt a little bit special with pretty frilled cuffs and playful trims. This soft jersey style comes in colourful prints and stripes and has sweet detailing, with poppers down the back for a full opening to make dressing (and undressing) easier.

  • Back popper placket
  • 100% cotton
  • Machine washable

Ivory/Bright Bluebell Stripe Pretty Trim T-Shirt

£15.00

5
(1 review)

Warm days were made for dirty knees, exploring adventures and this versatile checked dress. It’s crafted from soft cotton for ultimate comfort and the pattern is as fun, bright and playful as you are. We added pretty gathering details at the waist and a twirl-worthy A-line skirt.

  • 100% cotton
  • Machine washable

Nerissa Dress

£38.00

Sweeter than Brighton rock and candyfloss, this flirty sundress will bring you sunshine (even if the weatherman doesn't cooperate). A cinched-in waist, Ponte fabric, V-neck shape and A-line skirt flatter your figure, while bright colours keep things cheerful.

  • Skirt 39% cotton 29% polyamide 27% modal 5% elastane, Bodice 79% cotton 16% polyester 4% polyamide 1% elastane, Lining 100% polyester
  • Machine washable
  • Flattering shape through bust and waist leading to a gentle A-line shape
  • Length finishes at knee
  • Two front pockets
  • Medium weight ponte jersey
  • Fully lined
  • Concealed side zip

Belle Ponte Dress

£80.00

5
(1 review)

This party dress comes with its very own 3D daisy chain. It’s extra colourful in bright pink and wear-all-day comfortable in soft cotton. The tutu inner skirt is removable when you’re all twirled out. A grosgrain bow ties at the back for a pretty finishing touch.

  • 100% cotton
  • Machine washable

Daisy Bow Dress

£49.00

Why chase the rainbow when you could wear it? This fun, flared sundress has bright colourful stripes to cheer up the greyest of days. It’s finished off with soft crochet trims and straps. The full skirt gets top marks for twirlability.

  • 60% viscose 40% cotton
  • Machine washable

Summer Knitted Dress

£40.00

5
(1 review)

Polo shirt meets day dress: the result is effortless preppy charm. The merino yarn means it's soft on skin, while the straight cut, placket detailing and contrast stripe pile on the sporty style. Make a perfect match with bright white trainers: anyone for tennis?

  • 96% merino wool 3% nylon 1% elastane
  • Machine washable
  • Relaxed fit
  • Length finishes above knee
  • Full length sleeves
  • Functional front placket

Jemima Knitted Dress

£119.00 £47.60

4
(8 reviews)

We pride ourselves on creating bright, bold prints that you won't find anywhere else – and this one is a real stunner. With 3/4 sleeves and a shift shape for a retro feel, it's easy to wear but makes a big statement.

  • 100% polyester
  • Machine washable
  • Relaxed fit
  • Length finishes above knee
  • Concealed front pockets
  • ¾ length sleeves
  • Concealed back zip

Isabelle Dress

£70.00 £49.00

3.9
(12 reviews)

This wardrobe essential in flattering viscose elastane is offered in a rainbow of bright Summer colours and prints you can dress up or down.

  • 95% viscose 5% elastane
  • Machine washable
  • Fitted shape
  • Length finishes at low hip
  • Drapey jersey with stretch

Easy Vest

£29.50 £17.70

4.4
(150 reviews)

This casual little knitted dress is ideal for those nippier days spent hanging out in the park. The drawstring waist makes it comfortable and easy to wear, while the sparkly yarn and neon stripe mean you'll truly be shining bright.

  • 36% cotton 26% viscose 18% polyamide 9% polyester 5% metallised fibre 5% cashmere 1% acrylic
  • Machine washable

Sonia Knitted Dress

£47.00 £23.50

5
(2 reviews)

These bright sandals are made to bring a little fun to your outfits. The oversized 3D details add a playful pop of colour to dresses, shorts and skirts on sunnier days.

  • Adjustable touch and close fastening
  • Leather upper
  • Man-made lining
  • Leather board insock
  • Man-made sole

Holiday Sandals

£29.00

5
(2 reviews)

This bright and breezy playsuit is made from lightweight crinkly cotton voile. Pop it on to stay cool even when the sunshine's blazing. The elasticated waist and neck make it comfortable (and easy to pull on), while the bobble trim adds plenty of fun.

  • Elasticated waist
  • 100% cotton
  • Machine washable

Tamara Playsuit

£35.00

The swing shape of this bold, bright tunic is comfortable to wear whether you’re climbing trees or creating your next masterpiece. Soft jersey lives up to daily adventures and the wash, and three-quarter-length sleeves help keep out the cold. Layer with leggings or jeans on chilly days.

  • ¾ length sleeves
  • 100% cotton
  • Machine washable

Printed Tunic

£22.00

4.9
(10 reviews)

Have fun in the sun wearing this knee-length sundress with colourful pompom trim. The strappy top (with mock ties) keeps your arms cool, while the tiered cotton is a treat to twirl around in. Bright colours and patterns look great as you whizz by on the merry-go-round.

  • 100% cotton
  • Machine washable

Jersey Sundress

£26.00

These bright shades shout ‘bring me sunshine’ and will add a pop of colour to all of your warm-weather outfits, from dresses to jeans. You can take them everywhere too – they come in their own travel case with a handy lens cloth.

  • Comes in a soft case with cleaning cloth
  • Frame 100% polycarbonate
  • Total UV protection
  • Filter category 3 – dark tint for sunny conditions (UK)/General Purpose Lens (US)
  • Conforms to BS EN ISO 12312-1:2013, Australian Standard AS/NZS 1067:2003 + A1:2009 and American Standard ANSI Z80.3:2010
  • Not suitable for children under three years
  • Suitable for head circumference up to 56cm/22"

Round Sunglasses

£13.00

Comfortable enough for the most hectic shopping days, elegant enough for the swankiest boutiques – we think you'll love these delicate T-bar flats. Made from grosgrain in bright and subtle shades, with a touch of contrast piping for fun, they look perfect dressing up your jeans for date night too.

  • Upper textile
  • Lining leather
  • Sole man-made
  • Buckle fastening
  • Contrast colour binding

Angelica T-Bar Flats

£85.00

4.6
(5 reviews)

If you love animals, you'll definitely fall head-over-heels for the bright and colourful appliqués on this soft cotton T-shirt. Each tee has a bit of glitter, shine or sparkle to make any occasion special, whether it's a weekend shopping trip or the party of the year.

  • Sequin and appliqué logo
  • 100% cotton
  • Machine washable

Fauna T-shirt

£20.00

5
(3 reviews)

Made for sunny days, these sandals have easy touch-and-close fastenings and padded leather in-socks that are great for active adventurers. In bright and bold leather, they’re durable enough to withstand playtime. Pretty lining and cut-out detailing make them perfect for everyday wear or special…

  • Padded leather insock
  • Adjustable touch and close fastening
  • Leather upper
  • Man-made lining
  • Man-made sole

Leather Velcro Sandals

£30.00