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Bright Bluebell Flower Bed

Showing: 1 to 90 (227)

We’ve taken the classic vest shape and added some pretty ruffles. With sweet detailing and a rainbow of colours to choose from, finding your perfect shade will be no trouble at all. Ready, set, sun!

  • Sizes up to and including 4-5y have a keyhole opening
  • 50% cotton 50% modal
  • Machine washable

Bright Bluebell Pretty Vest

£13.00 £7.80

4.8
(12 reviews)

This cosy jumper is guaranteed to bring sunshine on colder days. It’s supersoft in a cotton loopback fabric and ready to rival grey days with contrast trims. The colour-pop logo adds texture in a bouclé fabric.

  • Appliqué logo
  • Main 100% cotton
  • Rib 82% cotton 17% polyester 1% elastane
  • Machine washable

Bright Bluebell Blue Marl Adelaide Sweatshirt

£30.00 £18.00

With fun prints and sweet ruffles down the front and back, this swimsuit has a touch of stretchy elastane to make dressing little swimmers really easy. And there’s enough room for a swim nappy underneath, too (hooray). Your baby will be splashing around like a champion in practically no time.

  • Fabric provides UVA and UVB protection from the sun
  • PNK: main 80% polyamide 20% elastane
  • RED: main 55% polyester 40% polyamide 5% elastane
  • Lining 100% polyester
  • Machine washable

Peach Sorbet Mini Flower Bed Baby Ruffle Swimsuit

£17.00 £8.50

4.7
(3 reviews)

This sweet dress is perfect for twirling around summer birthday parties. Tulle underlayers add extra volume to the soft cotton skirt, while the smocking at the back allows plenty of stretch. Psst... if you look even closer, you'll find embroidered appliqué on the vibrant print. Tie the stripy…

  • Outer 100% cotton
  • Lining 100% cotton
  • Straps 100% polyester
  • Machine washable

Starboard Flowers Bright Appliqué Dress

£35.00

4.1
(8 reviews)

Every explorer needs a good pair of sturdy shorts, but why do they always need to be khaki? Spoiler: they don't. Our bright and beautiful pattered pair are made to blend in with the tropical birds and flowers. They've got pockets aplenty for stashing souvenirs and other adventure essentials.

  • Elasticated back waist
  • 100% cotton
  • Machine washable

Bright Adventure Shorts

£24.00

3.9
(7 reviews)

Give your outfit a sophisticated finish with this fitted, flattering top. Its cotton-rich fabric has the perfect amount of stretch for an elegant fit that’s comfortable too. The rollneck design and low back give it a little twist of retro style that's effortlessly chic. Can't get enough? It comes as…

  • Outer 98% cotton 2% elastane
  • Lining 96% cotton 4% elastane
  • Dry clean only
  • Fitted shape
  • Length finishes at mid hip
  • Sleeveless
  • Textured cotton fabric
  • Fully lined
  • Concealed back zip

Navy Daisy Bed Martha Top

£60.00 £30.00

4.3
(74 reviews)

This swimsuit has ruffles on the straps and a bow at the back to get all of the ‘awws’ in those holiday photographs. With UPF sun-protected fabric and a cut that’s roomy enough for a swim nappy, days by the sea are as easy as ready, set, paddle…

  • Fabric provides sun protection UPF 50+
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Washed Bluebell Blue Pin Spots Baby Swimsuit

£18.00

5
(6 reviews)

Dressing for the beach couldn't be easier with our seaside-themed appliqué T-shirts in 100% cotton. There are friendly whales, a fluttering octopus or a camper van with 3D flaps. And they all come with clever concealed poppers for swift coastline costume changes if the water proves a little too…

  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Ivory/Washed Bluebell Octopus Seaside Appliqué T-shirt

£18.00

Dressing your little one just got even simpler with these easy-to-wear leggings. As well as being really soft, they're ideal for mixing and matching with any of our dresses to create some adorable outfits for baby.

  • Garment washed for softness
  • 95% cotton 5% elastane
  • Machine washable

Washed Bluebell Blue Pin Spots Baby Leggings

£10.00

3.4
(7 reviews)

Our soft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front, it's a doddle to put on and will get your baby feeling nice and cosy in no time.

  • STR option only: Poppers are removed from the side seams because of the appliqué technique
  • Main 82% cotton 18% polyester
  • Hood lining 100% cotton
  • Machine washable

Washed Bluebell Blue Spots Novelty Towelling Throw-on

£24.00

5
(1 review)

Be the best dressed at the pyjama party in this soft long-sleeved set. The stretchy jersey-rib fabric and fully elasticated waist mean there's plenty of room for sneaking midnight snacks upstairs, while the ribbed cuffs add to the snug factor. We've also brushed the inside so it's warm enough to…

  • Stretchy jersey rib
  • Soft against skin
  • Brushed inside for cosiness
  • Rib cuffs for a snuggly fit
  • Fully elasticated waist for stretch and comfort
  • Easy care, machine wash and tumble dryable
  • 100% cotton
  • Machine washable
  • Snug fit, close fitting garments are less likely to catch fire so this style is designed to fit snugly, not flame resistant
  • KEEP AWAY FROM FIRE

Washed Bluebell Mermaid Toile Henley Pyjama Set

£32.00 £25.60

5
(1 review)

Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers.

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Machine washable

Ivory/Deep Sea Blue Flower Fun Detail Swimsuit

£20.00

3.7
(45 reviews)

Get carried away with the bright prints of this colourful top. In lightweight cotton jersey, it's supersoft to the touch with a flowing fit. We've added a dainty bobble trim and a crocheted neckline to outshine the flowers at garden playdates.

  • Crochet neckline
  • Keyhole and button fastening at back neck
  • Main 57% cotton 43% modal
  • Trim 100% cotton
  • Machine washable

Cypher Purple Lotus Flower Printed Jersey Vest

£24.00 £19.20

5
(2 reviews)

Bright patterns, soft towelling fabric and an easy-to-pull-on style: these shorts are perfect for wearing to the beach. There's even a pair of pockets on the back for keeping ice-cream money handy. They're made for seaside splashing (and waterfights at home).

  • Elasticated waist with functional drawstring
  • 82% cotton 18% elastane
  • Machine washable

Blue Flower Power Adventure Towelling Shorts

£18.00

4.8
(11 reviews)

Ice lollies, sun cream, paddling pool… the only thing missing from your little one's sunny afternoon is our spotty jersey dress. The colourful appliqué animals are sure to inspire a smile. A comfortable smock shape with short sleeves is sweet and roomy enough for wrigglers, made from 100%…

  • Full skirt
  • Short sleeves
  • Length finishes above knee
  • Garment washed for softness
  • Appliqué logo
  • Back popper placket opening
  • 100% cotton
  • Machine washable

Washed Bluebell Blue Pin Spot Big Appliqué Jersey Dress

£24.00 £12.00

4
(1 review)

Why should flowers stay in the meadow? We’ve picked the prettiest of the bunch and put them on this jersey cotton vest (in 3D, of course). With a scoop neck and breathable fabric, it's perfect for keeping cool while playing hide-and-seek in the garden.

  • Sizes up to and including 4-5y have a keyhole opening
  • 100% cotton
  • Machine washable

Flower Power Vest

£18.00

5
(1 review)

Carry beautiful blooms from the monkey bars to the park with our swishy summery top. Textured jersey blossoms in pretty contrast colours spring out against a base of light, fluttery fabric. With a loose fit, it's the perfect breezy top for an afternoon spent making daisy chains.

  • 100% cotton
  • Machine washable

Fluttery Flower Top

£18.00 £14.40

4
(1 review)

Our hero V-neck does it all. The soft blend of rich merino wool and durable cotton is light enough for layering and will survive the washing machine without losing its shape. In a range of classic colours, this workwear essential looks just as smart with jeans at the weekend.

  • Medium weight knit
  • Machine washable
  • 55% wool 45% cotton

Bright Navy Linden V-neck

£50.00 £30.00

5
(1 review)

Our versatile V-neck sweater is perfect for in-between season days. The lightweight merino wool and cotton mix feels soft against the skin and will keep its neat fit, wash after wash. The nifty half-zip and internal tape detailing make it the perfect smart style to take you from the working week to…

  • Medium weight knit
  • Zip fastening
  • Machine washable
  • 55% wool 45% cotton

Bright Navy Linden Half-Zip

£55.00 £44.00

British brand, Walsh, developed the Tornado in 1983 for athletes competing in major marathons across the globe. The impeccable quality is the same, but the modern colours are all new. A midsole made from shock-absorbing EVA is specifically designed to resist impact, offering comfort and cushioning –…

  • Made in England
  • Upper nylon, suede and PVC
  • Sole man-made
  • Lining textile

Bright Blue/Red Walsh Tornado

£115.00

These shorts are just the ticket for little curious wrigglers. In a striped seersucker or vintage daisy print, they'll look oh-so-sweet on a hot day. They're fully lined and perfect for outfitting with our logo T-shirts for a bright sunny-day outfit sure to make your little one smile.

  • Garment washed for softness
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Bright Turn-up Shorts

£18.00

5
(1 review)

Shine like a star in our fully lined dress. Bright colours and a removable bow create the perfect party outfit set to impress. Sequinned spots create a twinkling rainbow and the tulle petticoat is made for spinning around the dance floor.

  • Main 100% cotton
  • Lining 100% cotton
  • Net 100% polyester
  • Machine washable

Bright Sequin Spotty Dress

£40.00 £32.00

4.9
(9 reviews)

This easy-breezy dress is (almost) as essential as ice cream in the park on sunny afternoons. Choose between a super stripy lolly or a bright butterfly to come along on warm-weather adventures. In supersoft cotton jersey, the swingy A-line fit leaves plenty of room for playing.

  • 100% cotton
  • Machine washable

Bright Print Holiday Dress

£20.00

These shorts are just the ticket for little curious wrigglers. In a striped seersucker or vintage daisy print, they'll look oh-so-sweet on a hot day. They're fully lined and perfect for outfitting with our logo T-shirts for a bright sunny-day outfit sure to make your little one smile.

  • Garment washed for softness
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Bright Turn-up Shorts

£18.00 £14.40

5
(1 review)

Adventuring on the high seas? Be sure to pack this swishy dress with its nautical stripy top and bold printed skirt. Whether you choose underwater creatures, fluttery butterflies or another characterful print, the jersey cotton is perfect for climbing the rigging. There's a frill at the waist,…

  • 100% cotton
  • Machine washable

Bright Hotchpotch Jersey Dress

£28.00 £22.40

5
(17 reviews)

Who needs to be the hide-and-seek champion anyway? With bold stripes, playful spots and cheeky prints, this colourful T-shirt is all about standing out in the playground. Crafted in jersey cotton with cheerful animal friends, summer ice lollies, loveable hearts or neon fruit designs, it's guaranteed…

  • Printed logo
  • Main 100% cotton
  • GRN, BLU and BBL: neck rib 100% polyester
  • Machine washable

Bright Print T-shirt

£16.00

4.8
(8 reviews)

Why stop at sequins – our 100% cotton skirt features stripes and paint-palette spots too. It's also got a comfortable elasticated waist and a flared-out shape made for twirling. Fully lined, this flowing skirt will be on even before the party invitation comes through the door.

  • Elasticated waist with functional drawstring
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Bright Sequin Spotty Skirt

£40.00 £32.00

This box of cotton-rich socks is bursting with cheerful designs and bright colours. Choosing which pair to wear might not be so easy – but never fear, there’s a pair for each day of the week. With their delightful packaging, they would make a perfect present, too.

  • MUL: Dogs/Green Spot 79% cotton 20% polyamide 1% elastane, Red/White Spot 70% cotton 19% polyamide 10% acrylic 1% elastane
  • MLT: Dinosaurs 70% cotton 29% polyamide 1% elastane, Red stripe 79% cotton 20% polyamide 1% elastane, Blue stripe 74% cotton 20% polyamide 5% acrylic 1% elastane, Green stripe 64% cotton 20% polyamide 15% acrylic 1% elastane
  • BLU: green stripe 56% cotton 22% polyamide 21% acrylic 1% elastane, rhino 78% cotton 20% polyamide 1% acrylic 1% elastane, other designs 78% cotton 21% polyamide 1% elastane
  • Packaged in a gift box
  • PNK: 78% cotton 21% polyamide 1% elastane
  • Machine washable

Flowers 7 Pack Sock Box

£20.00 £10.00

4.4
(5 reviews)

Make a splash of colour on the beach and by the pool in our vibrant swimsuits. Take a dip with a fun mermaid, adventurous seabird, retro florals or zingy lemons. The top of this piece has fun stripes and crosses over at the back for a secure, comfortable style.

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Machine washable

Blue Flower Power Hotchpotch Swimsuit

£18.00

4.4
(12 reviews)

When that big invitation hits your inbox, reach for this show-stopping modern midi dress in softly draped georgette. The floaty fabric is easy to care for, while feminine ruffles, a waist-cinching tie and notch neck add the finishing touches.

  • Outer 100% polyester, Lining 100% polyester
  • Machine washable
  • Flattering fitted shape through bust and waist
  • Length finishes at mid calf
  • Sleeveless
  • Fully lined
  • Concealed side zip
  • Self fabric tie belt at waist
  • Front keyhole with button fastening

Cyan Flower Meadow Elise Dress

£130.00 £78.00

4.8
(16 reviews)

Walks back from the pub in the cold just got toastier with our chunky knit. We've crafted this wardrobe staple from a twisted cotton for a texture that's both soft and warm. It has a rib neck to keep out the chill, stitch detailing and a handy half-zip with our signature herringbone puller. Choose…

  • Medium weight knit
  • Machine washable
  • 100% cotton

Bright Blue Marl Sycamore Half-Zip

£65.00 £45.50

4
(2 reviews)

We have searched high and low to bring you silky cashmere from Inner Mongolia, which is also machine-washable (hooray). The yarns are skilfully knitted into this oh-SO soft cardigan, finished with stitch detail on the neck, cuffs and hem. Luxuriate in the softness, and feel ever-so pleased with…

  • 100% cashmere
  • BPK: handwash in luke warm water
  • Other options: machine washable
  • Semi-fitted shape
  • Length finishes at mid hip
  • Full length sleeves
  • Button fastening at front
  • Updated styling with stitch detail through rib trims

Bright Watermelon Cashmere Crew Cardigan

£110.00

4.2
(48 reviews)

Meet our refined tailored shorts – perfect for garden parties and seaside strolls. Power-stretch elastane in cotton keeps them feeling comfortable and holding their shape wear after wear. The pocket details on the back and the smooth fitted waistband create a flattering shape, while those WOW prints…

  • 97% cotton 3% elastane
  • Machine washable
  • Sits below natural waist
  • Fitted through waist and hip with a straight leg
  • Side pockets
  • Hook and bar fastening at centre front waist with zip fly
  • Inside leg available in 3"/7.5cm, 4"/10cm, 6"/15cm or 9"/23cm

Bright Pink Gingham Richmond Shorts

£48.00

4.5
(101 reviews)

…raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've improved the fit since last year, and used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands out both in and out of the water.

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane, Body lining 100% polyester
  • Machine washable

Deep Sea Blue Floating Flowers Cross-back Swimsuit

£16.00 £12.80

3.6
(73 reviews)

That’s a wrap! When it’s time to (finally) come out of the water, get cosy in our beach dress. The soft towelling material is just as comfortable as your favourite dressing gown, and the hood is perfect for drying sea salt curls.

  • Body 84% cotton 16% polyester
  • Hood lining 100% cotton
  • Machine washable

Blue Flower Power Towelling Beach Dress

£28.00 £22.40

4.7
(9 reviews)

On hot days, our second favourite scoop (after ice cream) is the neckline on this jersey tunic dress. The A-line shape is just the thing for swishing, while the choice between retro and stripe prints help to mix things up. The handy pockets (with fun pompom trim) at the front are perfect for…

  • Elasticated neck with non-functional ties
  • 100% cotton
  • Machine washable

Blue Flower Power Strappy Jersey Tunic

£22.00

…cartwheels too – this lovely lightweight jumpsuit proves it. It's made from a supersoft fabric with frills on the short sleeves and unique Boden prints: prowling jungle creatures or lotus flowers. There are handy side pockets too (but you might want to empty them before performing any gymnastics).

  • Elasticated waistband with functional drawstring
  • Centre front button fastening
  • 100% viscose
  • Machine washable

Camper Blue Lotus Flower Frilly Sleeved Jumpsuit

£32.00 £25.60

5
(2 reviews)

Playdate in the morning and party after school? This cute dress with a Peter Pan collar ticks all the boxes. With a choice of bold floral prints or sweet stripes, it's made from durable cotton that stays smart however action-packed the playground gets. Fully lined with big buttons and scalloped trim…

  • PNK: outer 74% cotton 26% polyester
  • BLU: outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Fluoro Blue Flower Power Nostalgic Collar Dress

£35.00

When the sun takes his hat off, adventures can carry on – just slip on this light but cosy towelling hoodie with appliqué detailing. Kangaroo pockets will keep little hands cosy too (and sweeties safe).

  • Appliqué logo
  • Main 82% cotton 18% polyester
  • Hood lining 100% cotton
  • Machine washable

Summer Green/Ivory Spot Flower Towelling Zip-up Hoodie

£24.00 £12.00

5
(9 reviews)

Get ready to meet your new, wear-it-absolutely-anywhere dress. It's crafted from soft and stretchy fabric in a flatteringly feminine shape, with a fitted top and full skirt that's perfect for swooshing. And let's not forget that striking sailor-inspired boat neckline.

  • 95% viscose 5% elastane
  • Machine washable
  • Flattering fitted shape through bust and waist
  • Length finishes at knee
  • Drapey jersey with stretch
  • Lined in body only
  • Pleat detail on skirt

Cyan Flower Fan Marina Jersey Dress

£80.00 £56.00

4.7
(46 reviews)

With its colourful print, this sleeveless dress is sure to brighten up your day. Ruffle detailing gives definition to the design – choose a cinched silhouette with the fabric belt, or remove it and leave the neck tie open for a more laid-back shape. The jersey material drapes beautifully to just…

  • 52% modal 48% cotton
  • Machine washable
  • Length finishes below knee
  • Sleeveless
  • Soft cotton blend jersey
  • Belt with retractable belt loops
  • Self fabric ties at neck
  • Self fabric ruffle trim

Blood Orange Flower Cups Lois Jersey Dress

£65.00 £39.00

4
(4 reviews)

It’s no secret that we love a statement print, we’re so enamoured with this one we used it twice. Our hotchpotch midi dress has a wrap-over front that cinches the waist and gives a flattering v-neck. The floaty fabric and asymmetric hemline give it a feminine drape.

  • 95% viscose 5% elastane
  • Machine washable
  • Flattering fitted shape through bust and waist
  • Length finishes at mid calf
  • Sleeveless
  • Drapey jersey with stretch

Navy Stylised Flower Jennifer Jersey Dress

£90.00

3.5
(4 reviews)

With a flattering twist detail on the front and wonderfully supportive underwiring, this bikini top is a holiday no-brainer. Bra-sized moulded cups ensure a close fit for better shape and comfort, whether you're lounging on the beach or splashing in the pool.

  • Outer 80% polyamide 20% elastane, Lining 84% polyamide 16% elastane
  • Machine washable
  • Bra cup sized for a closer fit
  • Built in underwire and side boning for support
  • Moulded cups for a smooth shape
  • Adjustable straps
  • Fixed clasp back fastening

Pink Wild Flower Alacati Cup-Size Bikini Top

£35.00

3.8
(16 reviews)

Who said you're not supposed to have favourites? For 9-to-5 (and beyond) style, this ruffled top reigns supreme. If the luxurious silk-blend fabric and print weren't enough to convince you, there's also the delicate cap sleeves, frilled neckline and self-tie notch neck. This one is a definite…

  • 61% viscose 39% silk
  • Machine washable
  • Semi-fitted shape
  • Length finishes at low hip
  • Short sleeves
  • Tie detail with keyhole at centre front neckline

Ice Grey, Flower Fan Amanda Top

£65.00 £45.50

4.1
(16 reviews)

'Too many ruffles' said no one ever. This lightweight top is perfect for warm evenings, with a relaxed semi-fitted cut and a smart stand collar. Ruched fabric cascades down the front for a feminine and oh-so graceful effect. There's a detachable cami underneath too, so you can keep cool even when…

  • Outer 100% polyester
  • Detachable camisole 100% polyester
  • Machine washable
  • Semi-fitted shape
  • Length finishes at low hip
  • Centre front button fastening

Pink Frosting, Mini Flower Rose Ruffle Shirt

£70.00 £42.00

4
(3 reviews)

With the coverage of a swimsuit and the fun mix-and-match element of a two-piece, the tankini has found its way into our hearts (and our suitcases). This halterneck top has a triangle shape with lightly padded cups for support, and an adjustable neck tie to help you get the perfect fit.

  • DGR and BLK: outer 80% polyamide 20% elastane, trim 82% polyester 18% elastane, lining 100% polyester
  • Other colours: outer 80% polyamide 20% elastane, lining 100% polyester
  • Machine washable
  • Lightly padded fixed cups for a smooth shape
  • Fixed band under bust
  • Halterneck shape offers light bust support
  • Ties at neck for a customised fit

Pink Wild Flower Positano Halter Tankini Top

£35.00

4.8
(8 reviews)

Look and feel fantastic when you hit the beach with a little help from our flattering swimsuit. Fixed cups, a body-sculpting lining and an adjustable halterneck all work hard to give you a confidence boost. Suitcase essential? We think so.

  • DGR and BLK: outer 80% polyamide 20% elastane, trim 82% polyester 18% elastane, body lining 84% polyamide 16% elastane, gusset 100% polyester
  • Other colours: outer 80% polyamide 20% elastane, body lining 84% polyamide 16% elastane, gusset 100% polyester
  • Machine washable
  • Body sculpting support lining front and back
  • Lightly padded fixed cups for a smooth shape
  • Fixed band under bust
  • Halterneck shape offers light bust support
  • Ties at neck for a customised fit

Pink Wild Flower Positano Halter Swimsuit

£60.00

4.2
(15 reviews)

When the weather finally heats up (or it’s time to escape to sunnier climates), celebrate in style with this feminine swimsuit. The straps can be worn four ways, and we designed the side panelling to be ultra-flattering. Lightly padded fixed cups and boning will give you support however you wear it.

  • Outer 80% polyamide 20% elastane, Body lining 84% polyamide 16% elastane, Gusset 100% polyester
  • Machine washable
  • Body sculpting support lining front and back
  • Slimming side panels and ruched waist detail
  • Lightly padded fixed cups for a smooth shape
  • Silicone tape at neckline and boning at side seams for additional support
  • Fully adjustable multiway straps: bandeau, halter, straight straps and cross back
  • Flattering twist front detail

Noble Blue Wild Flower Amalfi Bandeau Swimsuit

£65.00 £32.50

4.6
(20 reviews)

We've added a touch of magic to this extra-special party dress: delightfully dotty spots woven into the jacquard fabric. There's a detachable grosgrain ribbon sash (because everything's better with a pretty bow) and layers of net lining to create a full ballgown look. Now, where's that glass…

  • PNK: main 62% polyester 38% cotton
  • PNK: lining 100% cotton
  • PNK: net 100% polyamide
  • ECR: main 48% polyester 46% viscose 6% metallised fibre
  • ECR: lining 100% cotton
  • ECR: net 100% polyamide
  • Machine washable

Bright Flamingo Pink Spot Jacquard Spot Dress

£46.00 £36.80

5
(1 review)

Once you've tried our cashmere, you may find you won’t want to wear anything else. We source the finest yarns from an expert in Inner Mongolia and knit them into a jumper which is gloriously soft, but low maintenance (hello, washing machine). This V-neck comes in a relaxed cut with elegant stitch…

  • 100% cashmere
  • BPK: handwash in luke warm water
  • Other options: machine washable
  • Relaxed fit
  • Length finishes at top thigh
  • Full length sleeves
  • Updated styling with stitch detail through rib trims

Bright Watermelon Cashmere Relaxed V-neck Jumper

£130.00

4.5
(16 reviews)

There’s soft – and then there’s Boden cashmere soft. Our incomparable cashmere is sourced from an expert in Inner Mongolia, who only settles for long and silky yarns. The knitwear team then craft it into this sleek cropped cardigan, complete with stitch detail on the neck, cuffs and hem. So why not…

  • 100% cashmere
  • BPK: handwash in luke warm water
  • Other options: machine washable
  • Fitted shape
  • Cropped length
  • ¾ length sleeves
  • Button fastening at front
  • Updated styling with stitch detail through rib trims

Bright Watermelon Cashmere Crop Crew Cardigan

£98.00

3.6
(74 reviews)

Strut your stuff with our sleek, high-waisted pencil skirt. Made from clever power-stretch fabric, it nips in at the waist to define your shape without the need for can't-breathe control knickers. Warning: this skirt will add a wiggle to your walk.

  • Outer 97% cotton 3% elastane
  • Lining 100% polyester
  • Machine washable
  • Cotton stretch fabric
  • High waisted
  • Pencil shape
  • Length finishes below knee
  • Fully lined
  • Back vent
  • Concealed back zip

Bright Pink Gingham Richmond Pencil Skirt

£70.00

4.6
(36 reviews)

World: meet ankles. Legs: meet a seriously improved fit. These stylish ankle-skimmer trousers are a smart alternative to jeans, perfect for teaming with a button-down shirt during the week or a longline tunic come the weekend. Made from a cotton-elastane blend, they've got just the right amount of…

  • 97% cotton 3% elastane
  • Machine washable
  • Fitted through waist, hip and thigh with a straight leg
  • Sits below natural waist
  • Ankle length
  • Faux back pockets
  • Front pockets
  • Cotton stretch fabric
  • Hook and bar fastening at centre front waist with zip fly
  • Petite 25"/64cm Regular 27"/69cm Long 29"/74cm

Bright Pink Gingham Richmond 7/8 Trousers

£65.00

4.4
(445 reviews)

Warning: you're going to fall in love with our cropped skinny jeans. They've got the same sleek fit as our classic styles, but we've raised the hem to show off your favourite shoes. The timeless denim fabric has a bit of stretch too, because who says skinny jeans can't be comfortable?

  • IND: 98% cotton 2% elastane
  • STR: 98% cotton 2% elastane
  • Other colours: 97% cotton 3% elastane
  • Machine washable
  • Fitted through waist, hip, thigh, knee and hem
  • Sits below natural waist
  • Cropped length
  • Belt loops
  • Single stud button fastening at centre front waist with zip fly

Bright Pink Cropped Soho Skinny Jeans

£50.00

3.6
(29 reviews)

Wave goodbye to boring beachwear with this lively two-piece surf suit. Playful printed tops and colourful bottoms create vibrant looks that hip young surfers (well, paddlers) will love. A high neck provides protection from the sun's rays.

  • 80% polyamide 20% elastane
  • Machine washable
  • Provides sun protection, conforms to EN 13758-2 UPF 40+

Ivory/Deep Sea Blue Flower Sea Explorer Surf Suit

£26.00 £13.00

4.4
(17 reviews)

Party time? Just add lace. The fun prints of our floaty top will have Mini's scrambling to get to the disco. The relaxed A-line fit and elasticated neck leave plenty of room for the most energetic of dance moves.

  • PNK and BPK: Fluoro print
  • Elasticated neckline
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Peppermint Green Lotus Flower Lace Trim Floaty Top

£24.00

This multi-talented bikini top can be worn four ways: strappy, halterneck, cross back and strapless. Mix it up depending on your mood (and your tan lines). Lightly padded fixed cups and strategic boning offer support and ensure it stays up, even when you go strap-free.

  • Outer 80% polyamide 20% elastane, Lining 84% polyamide 16% elastane
  • Machine washable
  • Lightly padded fixed cups for a smooth shape
  • Silicone tape at neckline and boning at side seams for additional support
  • Fully adjustable multiway straps: bandeau, halter, straight straps and cross back
  • Fixed clasp back fastening
  • Flattering twist front detail

Noble Blue Wild Flower Amalfi Bandeau Bikini Top

£30.00 £15.00

4.6
(11 reviews)

Boat necks aren't just for sailors you know. Our fully lined dress is a hit on dry land too – thanks to its comfortable jersey fabric. Practice your knots and get a perfect fit with the elegant front-tie detail and you'll be ready for dinner at the captain's table in no time.

  • Body 95% viscose 5% elastane, Lining 100% polyester
  • Machine washable
  • Flattering fitted shape through bust, waist and hip
  • Length finishes below knee
  • Sleeveless
  • Drapey jersey with stretch
  • Fully lined
  • Soft gathers at front

Bright Pink Pretty Posy Tie Waist Jersey Dress

£80.00 £40.00

4.3
(8 reviews)

Look no further than this fanciful skirt to inject your day with instant joy. The clever design has a fitted waist that flares out with large pleats for a full shape. What's more, the cotton poplin will hold its shape all day, whether you're nipping out for an ice cream or sashaying between parties.

  • Main 100% cotton, Lining 100% cotton
  • Machine washable
  • Sits at natural waist
  • Fitted to low hip with a fuller skirt
  • Length finishes above ankle
  • Concealed back zip

Rosehip with Bright Pink Lynne Colour Block Skirt

£75.00 £45.00

4.3
(10 reviews)

…a step back in time with these nostalgic bubble-shaped bloomers. Both designs – cotton corduroy with a bunny print and chambray with embroidered flowers – are lined with jersey for extra comfort, and they're machine washable too. Contrast buttons and pocket detailing on the back add an extra touch.

  • Denim option is indigo dyed
  • Elasticated waist
  • 100% cotton
  • Machine washable

Chambray Flowers Pretty Bloomers

£22.00 £11.00

4.8
(4 reviews)

If you're serious about sleepovers, you need some proper pyjamas. Made from 100% cotton jersey, this set is both comfortable enough for energetic dance moves and oh-so cosy when it's (finally) time to go to bed.

  • 100% cotton
  • Machine washable
  • Keep away from fire

Ivory/Bluebell Mermaid Toile Shortie Pyjama Set

£28.00 £22.40

4.5
(2 reviews)

Is there any warmer feeling than pulling on a fresh pair of socks? We don’t think so, which is why we designed these ultra-soft ones. They’re decorated with eye-catching prints that are perfect for peeping out over trainers. Stretchy elastic means they’ll stay put throughout all sorts of adventures.

  • MUL: Animals 74% cotton 25% polyamide 1% elastane, Stripe/Spot: 77% cotton 22% polyamide 1% elastane
  • Machine washable

Flowers 7 Pack Sock Box

£18.00 £12.60

5
(1 review)

Go ahead, break the record for twirls per minute – this dress won’t lose its shape. It’s soft-yet-structured in lightweight cotton poplin and grown up-pleasing in a smart two-part design. The double-layered skirt gives spins extra volume and the prints are sure to brighten up grey days (if you can…

  • 100% cotton
  • Machine washable

Cypher Purple Lotus Flowers Double-layered Woven Dress

£35.00

This supersoft twirly skirt is straight out of a story book, with colourful appliqué features. Fully lined and 100% cotton with a gathered waist, it's the perfect partner for epic playtime adventures.

  • Fully elasticated waist
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Ivory Gingham Flowers Colourful Appliqué Skirt

£40.00 £24.00

3.8
(4 reviews)

Spending the day at the beach? Be sure to pack our stripy swimsuit, which loves a good splash in the sea and is rather partial to a spot of sunshine. The crossover straps are super comfortable, while the appliqué detailing adds a dainty touch to this sporty design.

  • Body lining 100% polyester, Body outer 55% polyester 40% polyamide 5% elastane
  • Machine washable

Ivory/Skipper Blue Flowers Floral Appliqué Swimsuit

£28.00 £22.40

5
(1 review)

Hello, sunshine. This lightweight dress and matching knickers will keep baby cool on hot days. The dress is fully lined for gentleness and features fun fluttery details. When it's time for a change, simply pop open the buttons on the back. Little chick and strawberry appliqués are perfect for…

  • Full skirt
  • Length finishes above knee
  • Comes with matching pants
  • Garment washed for softness
  • This garment features hand smocking, making each garment unique
  • Appliqué logo
  • Centre back button opening
  • 100% cotton
  • Machine washable

Lake Blue Gingham Flowers Appliqué Smock Dress

£28.00 £16.80

3.7
(3 reviews)

There's no need to wait for the buds to bloom this year with our bright floral sweatshirts. These cosy cotton-rich tops have beautiful all-over prints, designed to keep flower girls toasty-warm when there's still a nip in the air.

  • Main 80% cotton 20% polyester
  • Rib 81% cotton 17% polyester 2% elastane
  • Machine washable

Cosy Printed Sweatshirt

£28.00 £19.60

3.6
(5 reviews)

This printed dress is perfect for outdoor adventures, thanks to its soft crinkly fabric. The fluttery sleeves make it ideal for garden games, and its lining ensures a warmth on chillier days. The bright bunny and flower pattern is just the icing on the cake.

  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Crinkle Hotchpotch Dress

£32.00 £19.20

4.5
(2 reviews)

Our colourful bikini set is here to bring flower power to the swimming pool. The appliqué 3D floral design is so pretty and bright it'll make even passing mermaids jealous, while the cross-back crop top is sporty enough to win races.

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Machine washable

Flowery Bikini Set

£22.00 £15.40

Take the great outdoors to bed with you in this colourful pyjama set. With these fun characters to keep you company, who needs a bedtime story? It's ultra soft in stretch cotton jersey, with a wonderfully comfortable loose fit.

  • 100% cotton
  • Machine washable
  • KEEP AWAY FROM FIRE

Graphic Pyjama Set

£20.00 £16.00

4.7
(3 reviews)

…made for skipping through meadows. With a swingy fit and delicate gathers on the sleeves and chest, it feels light and airy, making it perfect for sunny days. Our favourite flamingos embroider the scoop-necked yoke – take your pick from colours as bright as the flowers in the field (or back garden).

  • Embroidered motif
  • Keyhole and button fastening at back neck
  • Main 100% cotton
  • Bodice lining 100% cotton
  • Machine washable

Embroidered Yoke Top

£22.00

5
(3 reviews)

Roll out of bed and be ready in no time with this easy shirt dress. The soft cotton is fully lined to keep out the chills and it has a casual dropped waist to keep you comfortable. Pop your essentials in the pockets and see what the day has in store.

  • 100% cotton
  • Machine washable

Shirt Dress

£37.00 £29.60

4.7
(7 reviews)

…snuggle down? These airy pyjamas guarantee sweet dreams until dawn. This shorts and vest top two-piece is perfect for keeping cool on balmy nights, with an elasticated tie waistband for plenty of wriggle room. The fun prints will make going to bed the best part of the day – start counting sheep now.

  • 100% cotton
  • Machine washable
  • Keep away from fire

Pretty Printed PJ Set

£22.00 £15.40

5
(1 review)

Summer really is everywhere – especially with the details on these bright sandals. Choose from flowers, rainbows or funky fruit to spread sunshine wherever you go. And with comfortable leather uppers and insides, that's likely to be everywhere.

  • Adjustable touch and close fastening
  • Leather upper
  • Man-made lining
  • Leather board insock
  • Man-made sole

Holiday Sandals

£30.00 £24.00

4.3
(12 reviews)

Add a splash of sunshine to every day with this bright tie-back boho necklace. With a choice of colourful crocheted fruit drops or rainbow bobbles, either design will accessorise any outfit – including our fruit-themed tops and dresses. Print pouches with colour-match ties mean it's a great present,…

  • PNK: cotton flowers, cotton covered beads
  • BLU: cotton covered beads, cotton crochet fruit, polyester cord
  • NVY: resin beads, acrylic pom poms, cotton cord
  • Comes in a drawstring bag

Fabric Necklace

£14.00 £7.00

4.5
(2 reviews)

We've knitted the entire rainbow into this colourful cardigan. The cotton mix makes this long-sleeved knit supersoft and cosy. With flower details and contrasting cuffs, it's sure to bring a ray of sunshine to the playground.

  • PNK and MUL: 55% cotton 29% polyamide 11% wool 1% cashmere 4% viscose
  • ECR: 47% cotton 27% polyamide 13% wool 12% viscose 1% cashmere
  • Machine washable

Fun Cardigan

£32.00 £16.00

3.5
(2 reviews)

Mum and daughter can both embrace flower power with this Mini Me version of our embroidered boho dress. Choose from striped cotton with jungle detailing or our bold folk-inspired trim. This midi-length design is fully lined with a notch neck and handy pockets – perfect for days spent wandering along…

  • 100% cotton
  • Machine washable

Embroidered Boho Dress

£45.00 £22.50

5
(2 reviews)

Our leather trainers feature suede, metallic and neon patches and a fun floral print. Sticky straps make them easy to pull on and off, while the contrast mesh lining adds a pop of colour – perfect for pairing with jeans or skirts. Now that's flower power.

  • Adjustable touch and close fastening
  • Textile and leather upper
  • Textile lining and insock
  • Man-made sole

Suede Trainers

£40.00 £32.00

5
(3 reviews)

Climbing trees and whizzing down the slide are more fun in our denim shorts. With a sweet frill trim and flower embroidery, they're perfect for teaming with a special top for birthday bashes. They're finished with an elasticated waist and drawstring for a perfect fit.

  • Elasticated waist with functional drawstring
  • 100% cotton
  • Machine washable

Pretty Woven Shorts

£24.00 £19.20

4.8
(4 reviews)

Every mermaid worth her tail knows that frills are an under-the-sea essential. We've popped some on the top and bottoms of this cute flower print bikini set. The ruched chest keeps the top in place, perfect for showing off underwater acrobatics.

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Pant outer 80% polyamide 20% elastane, Pant lining 100% polyester
  • Machine washable

Vintage Bikini Set

£20.00

5
(6 reviews)

Inject your wardrobe with a hit of flower power thanks to our sophisticated single-button jacket and its striking floral print. This tailored design has a semi-fitted longline shape for a flattering and feminine fit. Pair it with the matching trousers and make a big impression at your next garden…

  • Outer 70% wool 30% polyester
  • Lining 100% polyester
  • Dry clean only
  • Semi-fitted shape
  • Length finishes at top thigh
  • Chest welt pocket
  • Full length sleeves
  • Fully lined
  • Back vent
  • Functional three button cuff
  • Centre front button fastening

Mirabelle Blazer

£160.00 £64.00

5
(7 reviews)

Channel some serious flower power in this floral statement dress. Ruffle details on the bodice add plenty of vintage glamour, while the gathered waist and boat neck create an ultra-flattering shape. Fully lined and crafted from swishy lightweight jersey, it's perfect for floating through the crowd.

  • Outer 92% viscose 8% elastane, Lining 100% polyester
  • Machine washable
  • Flattering fitted shape through bust and waist with a full skirt
  • Length finishes at mid calf
  • Sleeveless
  • Drapey jersey with stretch
  • Fully lined
  • Soft gathers at waist

Adelina Jersey Dress

£110.00 £55.00

4.2
(5 reviews)

Long story short – you'll make a style statement in these. Made from pure linen, these shorts are breezy and lightweight. Intricate flower embroidery in ivory adorns the side panels, and roomy pockets are useful on no-handbag days. Combine the mid-thigh length design with pompom sandals to flatter…

  • 100% linen
  • Embroidery 100% polyester
  • Machine washable
  • Embroidery detail
  • Sits below natural waist
  • Fitted through waist and hip with a straight leg
  • Length finishes at mid thigh
  • Side pockets
  • Back welt pockets
  • Hook and bar fastening at centre front waist with zip fly

Nadia Shorts

£60.00 £42.00

5
(1 review)

…to be amazed – this skirt has magical properties. This spellbinding design is crafted from lightweight cotton with eye-catching floral embroidery on the hem. A gathered waistband adds fullness to the A-line style and invisible pockets streamline the flattering shape. How's that for flower power?

  • Main 100% cotton, Lining 100% cotton
  • Embroidery 100% polyester
  • Machine washable
  • Sits at natural waist
  • Fitted through waist widening to a flattering full skirt
  • Length finishes below knee
  • Concealed back zip

Haidee Embroidered Skirt

£85.00 £59.50

4.3
(3 reviews)

Prepare baby for their first party with this flutter-sleeve, full-skirted dress. The bright fun fabric has lace edging or a pom-braid trim for a sweet finish. If the adorable details don’t garner ‘awws’, the matching knickers are sure to.

  • Comes with matching pants
  • Garment washed for softness
  • Centre back button opening
  • 100% cotton
  • Machine washable

Hotchpotch Woven Dress

£26.00

3.8
(4 reviews)

Here comes double trouble. This top is roar-some with appliqué sharks and dinosaurs on a bright stripy background with colour-pop neck ribs. Because why settle for one cosy T-shirt for your little one when you could have two?

  • Standard fit
  • Short sleeves
  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Reverse Appliqué T-shirt

£18.00 £9.00

Little ones will go wild for the appliqué animals wrapping themselves around these T-shirts. The 100% cotton is kitten soft and contrasting details are bright as parrot feathers. Hidden shoulder poppers are super useful when it comes to changing time.

  • Standard fit
  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Appliqué Animal T-shirt

£16.00

5
(1 review)

Our present-ready box of seven cotton-rich pairs of socks bursts with bright colours and bold designs. Sea creatures, hippos, stars and stripes all appear on these fun and sporty socks. Perfect for little feet going on big adventures.

  • GRY: star 80% cotton 19% polyamide 1% elastane, dinosaur 68% cotton 31% polyamide 1% elastane
  • Packaged in a gift box
  • MUL: 73% cotton 26% polyamide 1% elastane
  • STR: 79% cotton 20% polyamide 1% elastane
  • BLU: 77% cotton 22% polyamide 1% elastane
  • Machine washable

7 Pack Sock Box

£20.00 £14.00

3.3
(3 reviews)

Everyone needs a good sun hat. This one's made from cotton, so it'll keep your head cool while shading your eyes from bright sunlight. Now, where's that boogie board?

  • Main 52% cotton 48% linen
  • Lining 100% cotton
  • Machine washable

Fisherman's Hat

£16.00

3.3
(3 reviews)

This lightweight jumper was built with between-season days in mind. Contrast pop trims, stripy details and bright colour combinations make our crew look pretty cool. In knitted cotton that feels marvellously cosy, we think we’re onto a winner…

  • 95% cotton 5% cashmere
  • Machine washable

Crew Jumper

£28.00 £14.00

4.8
(5 reviews)
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