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Bright Bluebell Daisy

Showing: 1 to 90 (225)

We’ve taken the classic vest shape and added some pretty ruffles. With sweet detailing and a rainbow of colours to choose from, finding your perfect shade will be no trouble at all. Ready, set, sun!

  • Sizes up to and including 4-5y have a keyhole opening
  • 50% cotton 50% modal
  • Machine washable

Bright Bluebell Pretty Vest

£13.00 £7.80

4.8
(12 reviews)

This cosy jumper is guaranteed to bring sunshine on colder days. It’s supersoft in a cotton loopback fabric and ready to rival grey days with contrast trims. The colour-pop logo adds texture in a bouclé fabric.

  • Appliqué logo
  • Main 100% cotton
  • Rib 82% cotton 17% polyester 1% elastane
  • Machine washable

Bright Bluebell Blue Marl Adelaide Sweatshirt

£26.00 £15.60

These shorts are just the ticket for little curious wrigglers. In a striped seersucker or vintage daisy print, they'll look oh-so-sweet on a hot day. They're fully lined and perfect for outfitting with our logo T-shirts for a bright sunny-day outfit sure to make your little one smile.

  • Garment washed for softness
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Vintage Daisy Bright Turn-up Shorts

£20.00 £16.00

5
(1 review)

In a rainbow of bright colours, these shorts are ideal for sunny day jaunts. The breezy fit is perfect for hot and humid weather and they've got a waist tie to tighten them up. With a pretty scalloped hem, they even feature miniature pockets for seashells and other treasures.

  • Elasticated waist with functional drawstring
  • 100% cotton
  • Machine washable

Ultramarine Green Daisy Printed Woven Shorts

£18.00 £14.40

4.4
(8 reviews)

The bright criss-cross detailing at the back of this bikini top stands out in a sea of swimwear, and is comfortable and stretchy enough for every beach adventure, from stone-skimming to bodyboarding. Contrast straps and binding add an extra touch of colour. Mix and match it with the rest of our…

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane, Body lining 100% polyester
  • Machine washable

Summer Green Daisy Dots Surf Bikini Top

£10.00

4
(5 reviews)

These shorts are just the ticket for little curious wrigglers. In a striped seersucker or vintage daisy print, they'll look oh-so-sweet on a hot day. They're fully lined and perfect for outfitting with our logo T-shirts for a bright sunny-day outfit sure to make your little one smile.

  • Garment washed for softness
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Bright Turn-up Shorts

£18.00 £14.40

5
(1 review)

Swing into action in this Sixties-inspired dress. Featuring a high-impact print and a fitted bodice for a flattering shape, it's an easy afternoon-to-after-dark option. Leave the notch neck closed or wear it open for a relaxed twist.

  • Outer 100% viscose
  • Lining 100% polyester
  • Machine washable
  • Flattering fit and flare shape
  • Length finishes below knee
  • Full length sleeves with functional cuffs
  • Lightweight drapey fabric
  • Full body lining
  • Concealed side zip

Daisy Dress

£110.00 £77.00

4
(22 reviews)

Perfect for paddling feet, this romper is elasticated in all the right places so it stays put during vigorous splashing sessions. The all-over daisy print, 3D trim and tie sleeve details mean it will be the envy of every playdate. What's more, gusset poppers make for lightning-quick nappy changes.…

  • Elasticated hem for added fullness and stretch
  • Centre back button opening
  • Inside leg popper fastening on sizes up to and including 18-24m for easy changing
  • 100% cotton
  • Machine washable

Vintage Daisy Jersey Daisy Romper

£22.00

This swimsuit has ruffles on the straps and a bow at the back to get all of the ‘awws’ in those holiday photographs. With UPF sun-protected fabric and a cut that’s roomy enough for a swim nappy, days by the sea are as easy as ready, set, paddle…

  • Fabric provides sun protection UPF 50+
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Washed Bluebell Blue Pin Spots Baby Swimsuit

£16.00

5
(6 reviews)

Dressing for the beach couldn't be easier with our seaside-themed appliqué T-shirts in 100% cotton. There are friendly whales, a fluttering octopus or a camper van with 3D flaps. And they all come with clever concealed poppers for swift coastline costume changes if the water proves a little too…

  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Ivory/Washed Bluebell Octopus Seaside Appliqué T-shirt

£16.00

Dressing your little one just got even simpler with these easy-to-wear leggings. As well as being really soft, they're ideal for mixing and matching with any of our dresses to create some adorable outfits for baby.

  • Garment washed for softness
  • 95% cotton 5% elastane
  • Machine washable

Washed Bluebell Blue Pin Spots Baby Leggings

£10.00

3.4
(7 reviews)

Wind and rain are no trouble when you've got this cosy duffle coat and its playful bunny friends. The all-over rabbit print adds a touch of charm to this padded jersey-lined jacket. Storm cuffs, zips and poppers keep rain and chills out – and it's machine washable, too.

  • Shower resistant
  • Storm flap detail with poppers
  • Outer 100% polyester
  • Lining 100% cotton
  • Filling 100% polyester
  • Rib 98% cotton 2% elastane
  • Machine washable
  • Can be tumble dried

Washed Bluebell Blue Bunnies Bunny Print Duffle

£35.00 £24.50

5
(6 reviews)

Our soft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front, it's a doddle to put on and will get your baby feeling nice and cosy in no time.

  • STR option only: Poppers are removed from the side seams because of the appliqué technique
  • Main 82% cotton 18% polyester
  • Hood lining 100% cotton
  • Machine washable

Washed Bluebell Blue Spots Novelty Towelling Throw-on

£26.00

5
(1 review)

Be the best dressed at the pyjama party in this soft long-sleeved set. The stretchy jersey-rib fabric and fully elasticated waist mean there's plenty of room for sneaking midnight snacks upstairs, while the ribbed cuffs add to the snug factor. We've also brushed the inside so it's warm enough to…

  • Stretchy jersey rib
  • Soft against skin
  • Brushed inside for cosiness
  • Rib cuffs for a snuggly fit
  • Fully elasticated waist for stretch and comfort
  • Easy care, machine wash and tumble dryable
  • 100% cotton
  • Machine washable
  • Snug fit, close fitting garments are less likely to catch fire so this style is designed to fit snugly, not flame resistant
  • KEEP AWAY FROM FIRE

Washed Bluebell Mermaid Toile Henley Pyjama Set

£32.00 £25.60

5
(1 review)

These printed scarves were made to take the chill off while you wait for the sun to shine. In soft cotton and modal, with tassel details and a variety of outfit-making prints, they’re endlessly versatile. Wear as a scarf now and pack in your suitcase as a back-up sarong when you're hitting the…

  • 65% cotton 35% modal
  • Machine washable
  • 180cm/70¾" long x 75cm/29½" wide

Khaki Daisy Printed Scarf

£25.00 £15.00

4.9
(11 reviews)

Perfect for paddling feet, this romper is elasticated in all the right places so it stays put during vigorous splashing sessions. The all-over daisy print, 3D trim and tie sleeve details mean it will be the envy of every playdate. What's more, gusset poppers make for lightning-quick nappy changes.…

  • Elasticated hem for added fullness and stretch
  • Centre back button opening
  • Inside leg popper fastening on sizes up to and including 18-24m for easy changing
  • 100% cotton
  • Machine washable

Jersey Daisy Romper

£22.00

Ice lollies, sun cream, paddling pool… the only thing missing from your little one's sunny afternoon is our spotty jersey dress. The colourful appliqué animals are sure to inspire a smile. A comfortable smock shape with short sleeves is sweet and roomy enough for wrigglers, made from 100%…

  • Full skirt
  • Short sleeves
  • Length finishes above knee
  • Garment washed for softness
  • Appliqué logo
  • Back popper placket opening
  • 100% cotton
  • Machine washable

Washed Bluebell Blue Pin Spot Big Appliqué Jersey Dress

£22.00 £11.00

4
(1 review)

Perfect for a special occasion, our sweet dress is as smart as it is pretty. The linen and cotton style is fully lined, with a detachable ribbon and a zip at the back to make getting dressed easier. It even comes with a tutu petticoat for a fuller skirt.

  • Main 55% linen 45% cotton
  • Lining 100% cotton
  • Machine washable

Ultramarine Green Daisy Vintage Dress

£35.00 £17.50

4.9
(16 reviews)

Budding gardeners and dinosaur hunters alike will love this playsuit. The loose, lightweight fabric makes it great for sunny days, while the straps are adjustable for a perfect fit. The culottes finish below the knee, so it's great for bike rides through lost worlds or cartwheeling through the…

  • Adjustable strap
  • 100% viscose
  • Machine washable

Ultramarine Green Daisy Culotte Playsuit

£30.00 £18.00

4.5
(6 reviews)

Party time or playtime? Whatever the occasion, this vintage-style dress is a machine-washable winner. The bold striped jersey top is contrasted with a fully-lined, woven printed skirt with ruffles at the waistband. Handy poppers mean swift changes to keep post-party blues at bay.

  • Garment washed for softness
  • Back popper placket opening
  • Bodice 100% cotton
  • Skirt 100% cotton
  • Machine washable

Vintage Daisy Jersey Woven Dress

£24.00

5
(1 review)

Give your outfit a sophisticated finish with this fitted, flattering top. Its cotton-rich fabric has the perfect amount of stretch for an elegant fit that’s comfortable too. The rollneck design and low back give it a little twist of retro style that's effortlessly chic. Can't get enough? It comes as…

  • Outer 98% cotton 2% elastane
  • Lining 96% cotton 4% elastane
  • Dry clean only
  • Fitted shape
  • Length finishes at mid hip
  • Sleeveless
  • Textured cotton fabric
  • Fully lined
  • Concealed back zip

Navy Daisy Bed Martha Top

£60.00 £30.00

4.3
(74 reviews)

Get your little one party-ready in our extra-special dress and matching knickers. Layers of linen, cotton and tulle give it a full, smart look, while a fresh daisy print is perfect for photos. You’re all set, just don’t forget the cake.

  • Extra full skirt
  • Short sleeves
  • Length finishes above knee
  • Comes with matching pants
  • Centre back button opening
  • Top 55% linen 45% cotton
  • Skirt 100% polyester
  • Lining 100% viscose
  • Pants 100% viscose
  • Machine washable

Rosehip Red Vintage Daisy Pretty Tulle Dress

£35.00 £17.50

5
(2 reviews)

Cheerful short-sleeved tunics are just the job for sunny days spent racing around the park. These soft jersey designs come in a bold floral or magical animal print. Match with our coordinating stripy leggings for the perfect playground outfit – just empty the pockets of goodies before hitting the…

  • 100% cotton
  • Machine washable

Ultramarine Green Daisy Colourful Printed Tunic

£22.00 £11.00

5
(7 reviews)

…straps are perfectly pretty, but with an elasticated drawstring waist and culotte shorts, this playsuit is practical enough for handstands and cartwheels. It even has pockets for stashing afternoon snacks. Choose from pink daisies or limeade with a rainbow appliqué – race you to the playground.

  • Elasticated waist with functional drawcord
  • Smocked elasticated back bodice
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Strawberry Vintage Daisy Pretty Culotte Playsuit

£30.00

5
(1 review)

That’s a wrap! When it’s time to (finally) come out of the water, get cosy in our beach dress. The soft towelling material is just as comfortable as your favourite dressing gown, and the hood is perfect for drying sea salt curls.

  • Body 84% cotton 16% polyester
  • Hood lining 100% cotton
  • Machine washable

Summer Green Daisy Dots Towelling Beach Dress

£24.00 £19.20

4.7
(9 reviews)

Whether you're skipping ropes, riding bikes or just meeting friends in your favourite café, these cropped leggings will keep you feeling perfectly comfortable. The lightweight stretch cotton makes a perfect partner for a skirt – or just slip on a tunic top and you're ready to go.

  • 92% cotton 8% elastane
  • Machine washable

Strawberry Sorbet Pink Daisy Cropped Leggings

£14.00

4.8
(23 reviews)

Aquatic adventurers can practise their best dives into the pool with these super-stretchy bikini bottoms. Contrast trims and colourful patterns look fun in the sun, while the classic brief shape is comfortable enough to keep splashing and swimming all day.

  • Fabric provides sun protection UPF 50+
  • Pant outer 80% polyamide 20% elastane
  • Pant lining 100% polyester
  • Machine washable

Summer Green Daisy Dots Patterned Bikini Bottoms

£10.00

4.7
(3 reviews)

Ready to hit the beach? Those sandcastles won't build themselves! This bikini top has a hint of stretch, completed with fun frills and contrast binding, ready for mixing or matching with a range of printed bikini bottoms.

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Machine washable

Summer Green Daisy Dots Pretty Bikini Top

£14.00 £11.20

2.8
(5 reviews)

Our frilly swim briefs will turn any mermaid's tail green with envy. They're perfect for splashing on the shore and showing off new moves at the swimming pool. Mix or match them and let the aquatic fun begin.

  • Fabric provides sun protection UPF 50+
  • Pant outer 80% polyamide 20% elastane
  • Pant lining 100% polyester
  • Machine washable

Summer Green Daisy Dots Pretty Bikini Bottoms

£14.00 £11.20

5
(3 reviews)

We firmly believe that attention to detail is everything, which is why we carefully added statement stitching to this sleeveless linen dress. With hidden slip pockets and a semi-fitted shape, it's a sure-fire sunny day winner. Now, what's it going to be – the vibrant block colours or the retro…

  • 100% linen
  • Machine washable
  • Semi-fitted shape
  • Length finishes just above knee
  • Two front pockets
  • Sleeveless
  • Unlined
  • Concealed side zip

Rosehip Daisy Chain Linen Notch Neck Dress

£70.00 £56.00

4
(17 reviews)

We believe life's better with ruffles – just take a look at this floaty printed blouse. The drape is super flattering in a lightweight viscose fabric, with frills around the neck and cuffs. The tie neck fastening can be done up for boardroom chic, then let loose at the weekend.

  • 100% viscose
  • Machine washable
  • Relaxed fit
  • Length finishes at low hip
  • Full length sleeves

Pink Pearl Daisy Melissa Ruffle Neck Top

£70.00 £35.00

3.7
(6 reviews)

Love a striking print? This is the dress for you. Crafted from soft and stretchy jersey fabric, it's super comfortable and has slightly split sleeves for added interest.

  • 57% cotton 37% modal 6% elastane
  • Machine washable
  • Curved split opening detail at cuff
  • Semi-fitted shape
  • Length finishes at knee
  • Side pockets
  • ¾ length sleeves
  • Soft jersey with stretch
  • Unlined
  • Pleat detail at waist

Celeste Blue Daisy Chain Jessie Jersey Dress

£60.00 £48.00

4.4
(119 reviews)

After-work drinks, anyone? With flamenco-inspired ruffles and an in-house-design floral print, this dress is the sartorial equivalent of a sangria. It's cut from drapey fabric with a fixed wrap for ultimate flattering: so it effortlessly goes from al desko to al fresco.

  • Body 92% viscose 8% elastane, Bodice lining 100% polyester
  • Machine washable
  • Fitted shape
  • Length finishes just above knee
  • ¾ length sleeves
  • Drapey jersey with stretch
  • Lined bodice
  • Self fabric ruffles

Navy Daisy Ditsy Michaela Jersey Dress

£80.00 £56.00

4.5
(34 reviews)

Is it a V-neck? Is it a scoop? No, it's a voop – a perfect blend of the two. We've decorated this sleeveless dress with bold patterns to bring a touch of magic to your day, while the drapey cotton blend keeps you cool whether you're at work or off duty. Handy pockets and subtle gathers at the waist…

  • 52% modal 48% cotton
  • Machine washable
  • Semi-fitted shape
  • Length finishes just above knee
  • Side pockets
  • Sleeveless
  • Soft cotton blend jersey
  • Unlined
  • Soft gathers in skirt from waist at front and back

Cyan Spotty Daisy Melinda Jersey Dress

£55.00

4.3
(44 reviews)

Live out your boho dream in this soft, flowing top. The flared sleeves are nipped in at the cuff for romantic appeal and the ditsy print adds plenty of chic. But when it's time to get back to the 9-to-5, the flattering shape still looks great with your work trousers.

  • 96% modal 4% elastane
  • Machine washable
  • Semi-fitted shape that flares from under the bust
  • Relaxed fit
  • Length finishes at low hip
  • Full sleeves gathered into cuff
  • Drapey jersey with stretch

Ivory Ditsy Daisy Flare Cuff Jersey Top

£45.00 £31.50

4
(28 reviews)

Every wardrobe should house an effortless statement dress. This one has an eye-catching print, and it's ready for the sun with frills around the neckline and cuffs. The drapey fabric is flattering and subtly sheer, and it comes complete with a slip.

  • Main 100% viscose
  • Slip 100% polyester
  • Machine washable
  • Flattering fitted shape through bust and waist with a full skirt
  • Length finishes below knee
  • Gathered into cuff
  • Full length sleeves
  • Flattering pleat detail on front and back waist
  • Button fastening at front
  • Self fabric tie belt at waist

Riviera Blue Daisy Melissa Ruffle Neck Dress

£110.00 £55.00

3.5
(10 reviews)

Meet our latest, greatest, refined trouser cut – now with an even better fit. The premium, power-stretch fabric is key, which outdoes other stretch fabrics by containing even more elastane. And that means comfort, structure without any rigidity and incredible recovery wear after wear (so no more…

  • 97% cotton 3% elastane
  • Machine washable
  • Sits below natural waist
  • Fitted through waist, hip and thigh with a straight leg
  • Full length
  • Faux back pockets
  • Front pockets
  • Cotton stretch fabric
  • Concealed hook and bar fastening at centre front waist with zip fly
  • Petite 28½"/72cm Regular 30½"/77cm Long 32½"/82cm

Greek Blue, Daisy Chain Richmond Trousers

£75.00

4.3
(433 reviews)

World: meet ankles. Legs: meet a seriously improved fit. These stylish ankle-skimmer trousers are a smart alternative to jeans, perfect for teaming with a button-down shirt during the week or a longline tunic come the weekend. Made from a cotton-elastane blend, they've got just the right amount of…

  • 97% cotton 3% elastane
  • Machine washable
  • Fitted through waist, hip and thigh with a straight leg
  • Sits below natural waist
  • Ankle length
  • Faux back pockets
  • Front pockets
  • Cotton stretch fabric
  • Hook and bar fastening at centre front waist with zip fly
  • Petite 25"/64cm Regular 27"/69cm Long 29"/74cm

Greek Blue, Daisy Chain Richmond 7/8 Trousers

£65.00

4.4
(445 reviews)

Our hero V-neck does it all. The soft blend of rich merino wool and durable cotton is light enough for layering and will survive the washing machine without losing its shape. In a range of classic colours, this workwear essential looks just as smart with jeans at the weekend.

  • Medium weight knit
  • Machine washable
  • 55% wool 45% cotton

Bright Navy Linden V-neck

£50.00 £30.00

5
(1 review)

Our versatile V-neck sweater is perfect for in-between season days. The lightweight merino wool and cotton mix feels soft against the skin and will keep its neat fit, wash after wash. The nifty half-zip and internal tape detailing make it the perfect smart style to take you from the working week to…

  • Medium weight knit
  • Zip fastening
  • Machine washable
  • 55% wool 45% cotton

Bright Navy Linden Half-Zip

£55.00 £44.00

British brand, Walsh, developed the Tornado in 1983 for athletes competing in major marathons across the globe. The impeccable quality is the same, but the modern colours are all new. A midsole made from shock-absorbing EVA is specifically designed to resist impact, offering comfort and cushioning –…

  • Made in England
  • Upper nylon, suede and PVC
  • Sole man-made
  • Lining textile

Bright Blue/Red Walsh Tornado

£115.00

We don’t have anything against sunshine but chilly weather does have one thing going for it: we can bring out the layers. And this cosy cotton cardigan with three-quarter length sleeves is a perfect throw-on-and-go outfit saver. Just pop it on with the handy snap fastenings to instantly brighten…

  • 70% cotton 28% acrylic 1% polyamide 1% elastane
  • Machine washable
  • Semi-fitted shape
  • Length finishes at low hip
  • Front welt pockets
  • ¾ length sleeves

Bright Watermelon Tori Cardigan

£85.00 £59.50

4.2
(6 reviews)

Shine like a star in our fully lined dress. Bright colours and a removable bow create the perfect party outfit set to impress. Sequinned spots create a twinkling rainbow and the tulle petticoat is made for spinning around the dance floor.

  • Main 100% cotton
  • Lining 100% cotton
  • Net 100% polyester
  • Machine washable

Bright Sequin Spotty Dress

£46.00 £36.80

4.9
(9 reviews)

This easy-breezy dress is (almost) as essential as ice cream in the park on sunny afternoons. Choose between a super stripy lolly or a bright butterfly to come along on warm-weather adventures. In supersoft cotton jersey, the swingy A-line fit leaves plenty of room for playing.

  • 100% cotton
  • Machine washable

Bright Print Holiday Dress

£24.00

Every explorer needs a good pair of sturdy shorts, but why do they always need to be khaki? Spoiler: they don't. Our bright and beautiful pattered pair are made to blend in with the tropical birds and flowers. They've got pockets aplenty for stashing souvenirs and other adventure essentials.

  • Elasticated back waist
  • 100% cotton
  • Machine washable

Bright Adventure Shorts

£20.00

3.9
(7 reviews)

This sweet dress is perfect for twirling around summer birthday parties. Tulle underlayers add extra volume to the soft cotton skirt, while the smocking at the back allows plenty of stretch. Psst... if you look even closer, you'll find embroidered appliqué on the vibrant print. Tie the stripy…

  • Outer 100% cotton
  • Lining 100% cotton
  • Straps 100% polyester
  • Machine washable

Bright Appliqué Dress

£35.00

4.1
(8 reviews)

Adventuring on the high seas? Be sure to pack this swishy dress with its nautical stripy top and bold printed skirt. Whether you choose underwater creatures, fluttery butterflies or another characterful print, the jersey cotton is perfect for climbing the rigging. There's a frill at the waist,…

  • 100% cotton
  • Machine washable

Bright Hotchpotch Jersey Dress

£28.00 £22.40

5
(17 reviews)

Why stop at sequins – our 100% cotton skirt features stripes and paint-palette spots too. It's also got a comfortable elasticated waist and a flared-out shape made for twirling. Fully lined, this flowing skirt will be on even before the party invitation comes through the door.

  • Elasticated waist with functional drawstring
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Bright Sequin Spotty Skirt

£40.00 £32.00

Who needs to be the hide-and-seek champion anyway? With bold stripes, playful spots and cheeky prints, this colourful T-shirt is all about standing out in the playground. Crafted in jersey cotton with cheerful animal friends, summer ice lollies, loveable hearts or neon fruit designs, it's guaranteed…

  • Printed logo
  • Main 100% cotton
  • GRN, BLU and BBL: neck rib 100% polyester
  • Machine washable

Bright Print T-shirt

£14.00

4.8
(8 reviews)

Walks back from the pub in the cold just got toastier with our chunky knit. We've crafted this wardrobe staple from a twisted cotton for a texture that's both soft and warm. It has a rib neck to keep out the chill, stitch detailing and a handy half-zip with our signature herringbone puller. Choose…

  • Medium weight knit
  • Machine washable
  • 100% cotton

Bright Blue Marl Sycamore Half-Zip

£65.00 £45.50

4
(2 reviews)

We have searched high and low to bring you silky cashmere from Inner Mongolia, which is also machine-washable (hooray). The yarns are skilfully knitted into this oh-SO soft cardigan, finished with stitch detail on the neck, cuffs and hem. Luxuriate in the softness, and feel ever-so pleased with…

  • 100% cashmere
  • BPK: handwash in luke warm water
  • Other options: machine washable
  • Semi-fitted shape
  • Length finishes at mid hip
  • Full length sleeves
  • Button fastening at front
  • Updated styling with stitch detail through rib trims

Bright Watermelon Cashmere Crew Cardigan

£110.00

4.2
(48 reviews)

Meet our refined tailored shorts – perfect for garden parties and seaside strolls. Power-stretch elastane in cotton keeps them feeling comfortable and holding their shape wear after wear. The pocket details on the back and the smooth fitted waistband create a flattering shape, while those WOW prints…

  • 97% cotton 3% elastane
  • Machine washable
  • Sits below natural waist
  • Fitted through waist and hip with a straight leg
  • Side pockets
  • Hook and bar fastening at centre front waist with zip fly
  • Inside leg available in 3"/7.5cm, 4"/10cm, 6"/15cm or 9"/23cm

Bright Pink Gingham Richmond Shorts

£48.00

4.5
(101 reviews)

We've added a touch of magic to this extra-special party dress: delightfully dotty spots woven into the jacquard fabric. There's a detachable grosgrain ribbon sash (because everything's better with a pretty bow) and layers of net lining to create a full ballgown look. Now, where's that glass…

  • PNK: main 62% polyester 38% cotton
  • PNK: lining 100% cotton
  • PNK: net 100% polyamide
  • ECR: main 48% polyester 46% viscose 6% metallised fibre
  • ECR: lining 100% cotton
  • ECR: net 100% polyamide
  • Machine washable

Bright Flamingo Pink Spot Jacquard Spot Dress

£40.00 £32.00

5
(1 review)

Once you've tried our cashmere, you may find you won’t want to wear anything else. We source the finest yarns from an expert in Inner Mongolia and knit them into a jumper which is gloriously soft, but low maintenance (hello, washing machine). This V-neck comes in a relaxed cut with elegant stitch…

  • 100% cashmere
  • BPK: handwash in luke warm water
  • Other options: machine washable
  • Relaxed fit
  • Length finishes at top thigh
  • Full length sleeves
  • Updated styling with stitch detail through rib trims

Bright Watermelon Cashmere Relaxed V-neck Jumper

£130.00

4.5
(16 reviews)

There’s soft – and then there’s Boden cashmere soft. Our incomparable cashmere is sourced from an expert in Inner Mongolia, who only settles for long and silky yarns. The knitwear team then craft it into this sleek cropped cardigan, complete with stitch detail on the neck, cuffs and hem. So why not…

  • 100% cashmere
  • BPK: handwash in luke warm water
  • Other options: machine washable
  • Fitted shape
  • Cropped length
  • ¾ length sleeves
  • Button fastening at front
  • Updated styling with stitch detail through rib trims

Bright Watermelon Cashmere Crop Crew Cardigan

£98.00

3.6
(74 reviews)

Strut your stuff with our sleek, high-waisted pencil skirt. Made from clever power-stretch fabric, it nips in at the waist to define your shape without the need for can't-breathe control knickers. Warning: this skirt will add a wiggle to your walk.

  • Outer 97% cotton 3% elastane
  • Lining 100% polyester
  • Machine washable
  • Cotton stretch fabric
  • High waisted
  • Pencil shape
  • Length finishes below knee
  • Fully lined
  • Back vent
  • Concealed back zip

Bright Pink Gingham Richmond Pencil Skirt

£70.00

4.6
(36 reviews)

Warning: you're going to fall in love with our cropped skinny jeans. They've got the same sleek fit as our classic styles, but we've raised the hem to show off your favourite shoes. The timeless denim fabric has a bit of stretch too, because who says skinny jeans can't be comfortable?

  • IND: 98% cotton 2% elastane
  • STR: 98% cotton 2% elastane
  • Other colours: 97% cotton 3% elastane
  • Machine washable
  • Fitted through waist, hip, thigh, knee and hem
  • Sits below natural waist
  • Cropped length
  • Belt loops
  • Single stud button fastening at centre front waist with zip fly

Bright Pink Cropped Soho Skinny Jeans

£50.00

3.6
(29 reviews)

Boat necks aren't just for sailors you know. Our fully lined dress is a hit on dry land too – thanks to its comfortable jersey fabric. Practice your knots and get a perfect fit with the elegant front-tie detail and you'll be ready for dinner at the captain's table in no time.

  • Body 95% viscose 5% elastane, Lining 100% polyester
  • Machine washable
  • Flattering fitted shape through bust, waist and hip
  • Length finishes below knee
  • Sleeveless
  • Drapey jersey with stretch
  • Fully lined
  • Soft gathers at front

Bright Pink Pretty Posy Tie Waist Jersey Dress

£80.00 £40.00

4.3
(8 reviews)

Look no further than this fanciful skirt to inject your day with instant joy. The clever design has a fitted waist that flares out with large pleats for a full shape. What's more, the cotton poplin will hold its shape all day, whether you're nipping out for an ice cream or sashaying between parties.

  • Main 100% cotton, Lining 100% cotton
  • Machine washable
  • Sits at natural waist
  • Fitted to low hip with a fuller skirt
  • Length finishes above ankle
  • Concealed back zip

Rosehip with Bright Pink Lynne Colour Block Skirt

£75.00 £45.00

4.3
(10 reviews)

Our playful dress is blooming marvellous with ditsy floral and pretty daisies blossoming all over the place. This fun design has fluttery frilly cap sleeves and a full skirt that's begging to be swished. Don't ask us how, but the flowers magically grow bigger on each tier.

  • 57% cotton 43% modal
  • Machine washable

Strawberry Split Pink Daisies Tiered Jersey Dress

£22.00 £17.60

4.4
(9 reviews)

If you're serious about sleepovers, you need some proper pyjamas. Made from 100% cotton jersey, this set is both comfortable enough for energetic dance moves and oh-so cosy when it's (finally) time to go to bed.

  • 100% cotton
  • Machine washable
  • Keep away from fire

Ivory/Bluebell Mermaid Toile Shortie Pyjama Set

£28.00 £22.40

4.5
(2 reviews)

Have your little one looking as pretty as a picture with this woven gingham sunhat. The 3D daisy chain detailing brightens up even the sunniest of days and the wide brim will keep baby's face perfectly shaded. A handy touch-and-close fastening on the chin strap means this design will stay on longer…

  • 100% cotton
  • Machine washable

Pretty Woven Hat

£16.00 £11.20

4.5
(4 reviews)

Have your little one looking as pretty as a picture with this woven gingham sunhat. The 3D daisy chain detailing brightens up even the sunniest of days and the wide brim will keep baby's face perfectly shaded. A handy touch-and-close fastening on the chin strap means this design will stay on longer…

  • 100% cotton
  • Machine washable

Pretty Woven Hat

£16.00 £9.60

4.5
(4 reviews)

Get your little one party-ready in our extra-special dress and matching knickers. Layers of linen, cotton and tulle give it a full, smart look, while a fresh daisy print is perfect for photos. You’re all set, just don’t forget the cake.

  • Extra full skirt
  • Short sleeves
  • Length finishes above knee
  • Comes with matching pants
  • Centre back button opening
  • Top 55% linen 45% cotton
  • Skirt 100% polyester
  • Lining 100% viscose
  • Pants 100% viscose
  • Machine washable

Pretty Tulle Dress

£32.00 £16.00

5
(2 reviews)

…Check. Fun prints? Check. Handy pockets? Check. These chilled-out shorts should be top of the packing list. Choose between a range of scrumptious prints such as strawberry sorbet daisy and peppermint sunglasses. The elasticated drawcord waist is fully adjustable for post-ice-cream afternoon snoozes.

  • Elasticated waist with functional drawstring
  • 100% viscose
  • Machine washable

Pretty Woven Culottes

£28.00 £22.40

4.8
(6 reviews)

Light, floaty and ever so comfortable, this tunic was made for hot-weather adventures. The pretty embroidery on the chest and sleeves make for a hippy-style finish – just add a daisy chain. We've got a womenswear version too for when grown-ups want to play copycat.

  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Embroidered Boho Top

£40.00 £24.00

5
(2 reviews)

Carry beautiful blooms from the monkey bars to the park with our swishy summery top. Textured jersey blossoms in pretty contrast colours spring out against a base of light, fluttery fabric. With a loose fit, it's the perfect breezy top for an afternoon spent making daisy chains.

  • 100% cotton
  • Machine washable

Fluttery Flower Top

£18.00 £14.40

4
(1 review)

Getting all dressed up is a whole lot easier with this cotton top. With three pretty ruffled layers and a daisy trim, you can slip this on with your favourite jeans and be instantly ready to infiltrate a group of grown-ups.

  • Embroidered motif
  • 100% cotton
  • Machine washable

Pretty Ruffle Top

£18.00 £10.80

4.3
(8 reviews)

…strappy smocked top makes getting out the door in five seconds flat easy. Choose between a sweet stripe or a fun holiday-inspired print on floaty cotton. The adjustable straps and fully lined design make for a perfect fit, whether you're making daisy chains or joining the grown-ups for a picnic.

  • Adjustable strap
  • Smocked elasticated bodice
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Strappy Smocked Top

£28.00

4
(1 review)

Prepare baby for their first party with this flutter-sleeve, full-skirted dress. The bright fun fabric has lace edging or a pom-braid trim for a sweet finish. If the adorable details don’t garner ‘awws’, the matching knickers are sure to.

  • Comes with matching pants
  • Garment washed for softness
  • Centre back button opening
  • 100% cotton
  • Machine washable

Hotchpotch Woven Dress

£26.00

3.8
(4 reviews)

Here comes double trouble. This top is roar-some with appliqué sharks and dinosaurs on a bright stripy background with colour-pop neck ribs. Because why settle for one cosy T-shirt for your little one when you could have two?

  • Standard fit
  • Short sleeves
  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Reverse Appliqué T-shirt

£16.00 £8.00

Little ones will go wild for the appliqué animals wrapping themselves around these T-shirts. The 100% cotton is kitten soft and contrasting details are bright as parrot feathers. Hidden shoulder poppers are super useful when it comes to changing time.

  • Standard fit
  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Appliqué Animal T-shirt

£18.00

5
(1 review)

Everyone needs a good sun hat. This one's made from cotton, so it'll keep your head cool while shading your eyes from bright sunlight. Now, where's that boogie board?

  • Outer 100% cotton, Lining 100% cotton
  • Machine washable

Fisherman's Hat

£17.00 £6.80

5
(1 review)

Our present-ready box of seven cotton-rich pairs of socks bursts with bright colours and bold designs. Sea creatures, hippos, stars and stripes all appear on these fun and sporty socks. Perfect for little feet going on big adventures.

  • GRY: star 80% cotton 19% polyamide 1% elastane, dinosaur 68% cotton 31% polyamide 1% elastane
  • Packaged in a gift box
  • MUL: 73% cotton 26% polyamide 1% elastane
  • STR: 79% cotton 20% polyamide 1% elastane
  • BLU: 77% cotton 22% polyamide 1% elastane
  • Machine washable

7 Pack Sock Box

£20.00 £14.00

3.3
(3 reviews)

Everyone needs a good sun hat. This one's made from cotton, so it'll keep your head cool while shading your eyes from bright sunlight. Now, where's that boogie board?

  • Main 52% cotton 48% linen
  • Lining 100% cotton
  • Machine washable

Fisherman's Hat

£16.00

3.3
(3 reviews)

This lightweight jumper was built with between-season days in mind. Contrast pop trims, stripy details and bright colour combinations make our crew look pretty cool. In knitted cotton that feels marvellously cosy, we think we’re onto a winner…

  • 95% cotton 5% cashmere
  • Machine washable

Crew Jumper

£28.00 £14.00

4.8
(5 reviews)

Go for gold in these bright trainer socks. This pack of five colourful cotton-rich styles comes in stripes and camo patterns, perfect for energetic adventurers. Pop them on for playing, climbing and kicking all week long.

  • 80% cotton 19% polyamide 1% elastane
  • Machine washable

5 Pack Trainer Socks

£18.00 £14.40

Chilly days are just one more excuse to pull on our colourful long-sleeved tops. With bright neon-pop prints, they’re guaranteed to cheer up the greyest of skies. They also happen to be supersoft in 100% cotton.

  • Printed logo
  • 100% cotton
  • Machine washable

Illustrative Print T-shirt

£20.00 £10.00

5
(1 review)

It’s about to get competitive in our sporty tees. The bright contrasting colours are sure to stand out from the crowd, while the semi-fitted jersey is soft on skin. Football, table tennis or skateboarding? Time to play!

  • Appliqué and embroidery logo
  • 100% cotton
  • Machine washable

Tipped Sports T-shirt

£18.00 £10.80

5
(5 reviews)

Here comes double trouble. This top is roar-some with appliqué sharks and dinosaurs on a bright stripy background with colour-pop neck ribs. Because why settle for one cosy T-shirt for your little one when you could have two?

  • Standard fit
  • Short sleeves
  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Reverse Appliqué T-shirt

£18.00 £9.00

Little ones will go wild for the appliqué animals wrapping themselves around these T-shirts. The 100% cotton is kitten soft and contrasting details are bright as parrot feathers. Hidden shoulder poppers are super useful when it comes to changing time.

  • Standard fit
  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Appliqué Animal T-shirt

£18.00

5
(1 review)

What brings the fun to playtime and shines as bright as the sun? Our neon logo tees (of course). They’re perfect for warm days in lightweight cotton with a touch of stretch.

  • Printed logo
  • 100% cotton
  • Machine washable

Summer Raglan T-shirt

£16.00

Join us on an adventure under the sea with these graphic T-shirts. Bright colours will make keen underwater explorers stand out, while the printed animals are bound to raise more than a few smiles. Watch out for sharks!

  • Printed logo
  • 100% cotton
  • Machine washable

Sea Animal T-shirt

£16.00 £12.80

5
(4 reviews)

Prepare baby for their first party with this flutter-sleeve, full-skirted dress. The bright fun fabric has lace edging or a pom-braid trim for a sweet finish. If the adorable details don’t garner ‘awws’, the matching knickers are sure to.

  • Comes with matching pants
  • Garment washed for softness
  • Centre back button opening
  • 100% cotton
  • Machine washable

Hotchpotch Woven Dress

£26.00

3.8
(4 reviews)

Bounce to the beach or skip to the swings in this fun frilly playsuit. Whether you choose bright florals or relaxed chambray, there's a playful bobble trim and a pretty bow at the drawstring waist.

  • Elasticated waistband with functional drawcord
  • BLU: Fluoro trim
  • MUL: Fluoro print
  • Adjustable strap
  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Strappy Frill Playsuit

£32.00 £25.60

4.7
(3 reviews)

Summer really is everywhere – especially with the details on these bright sandals. Choose from flowers, rainbows or funky fruit to spread sunshine wherever you go. And with comfortable leather uppers and insides, that's likely to be everywhere.

  • Adjustable touch and close fastening
  • Leather upper
  • Man-made lining
  • Leather board insock
  • Man-made sole

Holiday Sandals

£30.00 £24.00

4.3
(12 reviews)

Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers.

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Machine washable

Fun Detail Swimsuit

£20.00

3.7
(45 reviews)

Our fun swimsuit loves nautical adventures, whether it's swimming, surfing or sunbathing. As budding champions practise their backstroke, the two elasticated crossover straps ensure a perfect fit. Choose from two bright colours, both featuring ruffle trims for a charming touch.

  • Body lining 100% polyester, Body outer 55% polyester 40% polyamide 5% elastane
  • Machine washable

Ticking Stripe Swimsuit

£22.00 £15.40

5
(3 reviews)

With pretty floral embroidery, nothing could make this cover-up more refreshing. The three-quarter length sleeve design is made from 100% cotton to keep things cool and light. Pair with bright sunglasses for instant holiday cool.

  • 100% cotton
  • Machine washable

Embroidered Kaftan

£28.00 £22.40

Go dotty for our 100% cotton, short-sleeved T-shirts. An all-over polka print makes the contrast neon embroidery pop. Choose from cuddly dog or fluttering bird and pair these crew necks with jeans and bright hi-tops for creative playdates.

  • Embroidered logo
  • 100% cotton
  • Machine washable

Neon Stitch T-shirt

£18.00 £10.80

5
(2 reviews)
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