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Bright Bluebell

These splashtastic bikini bottoms are perfect for posing by the pool and swimming in the sea. They're made from our special SPF 50+ fabric for extra sun protection, and come in a range of playful prints and colours. Create your own set by mixing and matching with our tops.

  • Fabric provides UVA and UVB protection from the sun
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Bright Bluebell Daisy Bikini Bottoms

£13.00 £7.80

Hit the water in our long-sleeved rash vest. The high neck and slim fit is designed to keep you super-comfortable no matter what, while the fabric provides UPF 50+ protection. Mix and match with other separates to make a beachside look like no other.

  • Provides sun protection conforms to EN13758-2
  • 80% polyamide 20% elastane
  • Machine washable

Bright Bluebell Daisy Rash Vest

£20.00 £16.00

Light and breezy, our nostalgic smock dress is great for sunny days. The lightweight cotton means you’ll be cool and comfortable, whether you’re at the seaside or enjoying an ice cream in the park. And we’ve added fun stripes to the sleeves and collar to make it super pretty too.

  • 100% cotton
  • Machine washable

Bright Bluebell Flower Bed Pretty Collar Dress

£30.00 £15.00

5
(11 reviews)

Show your unique style with our swimwear collection. Our tankini has adjustable straps to find the perfect fit, while the fabric provides UPF 50+ protection. Pair with its matching bottoms, or mix and match with a wide range of pretty prints and cool patterns. Go on, mix things up a bit.

  • Fabric provides UVA and UVB protection from the sun
  • Only covered areas are protected
  • The protection offered by this item may be reduced with use or if stretched or wet
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Bright Bluebell Daisy Tankini Top

£13.00 £7.80

2.5
(2 reviews)

Our dungarees are perfect for weekend dressing, whether you're hitting the shops or meeting friends at the park. This skinny-fit style comes with a choice of classic denim and printed cotton, with a bit of stretch so you can still run about. Layer with your favourite T-shirt and use the pockets to…

  • Denim options are indigo dyed (see aftercare guidelines page)
  • 98% cotton 2% elastane
  • Machine washable

Bright Bluebell Vintage Poppy Nancy Dungarees

£40.00 £28.00

4.7
(6 reviews)

Is it a skirt? Is it shorts? No, it's a skort! Made from sporty loopback material, it's perfect if you're planning on hanging upside down at the adventure playground. And with a choice of playful prints, you don't have to compromise on girly style.

  • Elasticated waist with functional drawstring
  • BLU and MLT: outer 100% cotton, shorts 100% cotton, rib 97% cotton 3% elastane
  • GRN, LBL and RED: outer 100% cotton, shorts 100% cotton, rib 100% cotton
  • Machine washable

Bright Bluebell Flower Stamp Jersey Skort

£21.00 £16.80

3.9
(17 reviews)

Collecting shells, splashing in the surf, exploring in the rock pools… this bikini can keep up with all your favourite beach activities. And it’s made from stretchy nylon with UPF 50+ protection. Just take your pick from our range of fun colours.

  • Fabric provides UVA and UVB protection from the sun
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Bright Bluebell Spring Daisy Into-the-Sea Bikini

£18.00 £14.40

4
(2 reviews)

Fun colours and UPF 50+ fabric will make this halter top a standout in your bikini collection. It’s got detachable straps to mix up your look (and to keep you comfortable when riding the waves). Mix and match with our other swimwear separates for a cool poolside outfit.

  • Fabric provides UVA and UVB protection from the sun
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Bright Bluebell Daisy Bikini Halter Top

£11.00 £6.60

5
(3 reviews)

Looking stylish and keeping cosy just got easier with our hoodie. The loose fit makes it perfect for throwing on over a tee or sweatshirt, while the eye-catching colourblock design will liven up any outfit.

  • Main 100% cotton
  • Hood lining 100% cotton
  • Rib 100% cotton
  • Machine washable

Bright Bluebell Alexandra Hoodie

£32.00 £16.00

Our classic short-sleeved T-shirts (with fun logos and bright prints) can be easily mixed and matched with our PJ shorts and long johns. The 100% cotton single jersey keeps you cosy all night long, whatever the weather.

  • 100% cotton
  • Machine washable
  • KEEP AWAY FROM FIRE

Ivory/ Bright Bluebell Stripe PJ T-Shirt

£18.00 £9.00

5
(2 reviews)

When you have important adventures to attend to, dressing needs to be super snappy. This soft jersey jumpsuit has buttons down the front and a drawstring waist, so it’s easy to hop into (and extra comfortable). In stripes or flowers, you can blend in at sea or on land.

  • Elasticated waist
  • 100% cotton
  • Machine washable

Bright Bluebell Flower Bed Jersey Jumpsuit

£25.00 £17.50

4.7
(10 reviews)

Get ready for underwater adventures aplenty in your new favourite T-shirt. The big appliqués have lots of fun, exciting details. With these colourful sea creatures tagging along, you can turn any sofa into a coral reef or any playground into a pirate's shipwreck.

  • Appliqué logo
  • 100% cotton
  • Machine washable

Bright Bluebell Puffer Fish Aquatic Appliqué T-shirt

£18.00 £12.60

5
(2 reviews)

We’ve taken the classic vest shape and added some pretty ruffles. With sweet detailing and a rainbow of colours to choose from, finding your perfect shade will be no trouble at all. Ready, set, sun!

  • Sizes up to and including 4-5y have a keyhole opening
  • 50% cotton 50% modal
  • Machine washable

Bright Bluebell Pretty Vest

£13.00

5
(6 reviews)

Channel your inner surfer with our seriously cool board shorts. They’re quick-drying so they won’t weigh you down, and their fun neon stripe will make you unmissable in the waves. Mix and match with our other swimwear separates to find your favourite look. See you at the beach!

  • 65% cotton 35% polyamide
  • Machine washable

Bright Bluebell Daisy Board Shorts

£25.00 £20.00

3
(4 reviews)

Jumping in the pool or snorkelling in the sea – these boy shorts are ready for everything. They're made from our special SPF 50+ fabric for sun protection and come in a variety of fun prints and colours. Mix and match with our swimwear separates for the perfect holiday look.

  • Fabric provides UVA and UVB protection from the sun
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Bright Bluebell Daisy Boy Short

£13.00 £10.40

4.5
(4 reviews)

Ruching details and playful ruffles make this swimsuit seriously special. A halterneck and clip fastening will make sure you feel comfortable and secure – even when you're perfecting your cannonball. And we just love the pretty prints, too. Best of all, the fabric provides UPF 50+ protection for…

  • Fabric provides UVA and UVB protection from the sun
  • LBL: main 80% polyamide 20% elastane
  • Lining 100% polyester
  • RED: main 55% polyester 40% polyamide 5% elastane
  • BLU: main 49% polyester 44% polyamide 7% elastane
  • Machine washable

Bright Bluebell Daisy Pretty Swimsuit

£24.00 £14.40

5
(1 review)

On chilly evenings there’s only one choice for nightwear – our cosy all-in-one pyjamas. The soft and stretchy fabric is 100% cotton jersey, and the ribbed ankles and wrists hold warmth in. It’s also got brushed insides and a fully elasticated waist for extra comfort, while the button-down front…

  • Stretchy jersey rib
  • Soft against skin
  • Brushed inside for cosiness
  • Rib cuffs for a snuggly fit
  • Fully elasticated waist for stretch and comfort
  • Easy care, machine wash and tumble dryable
  • 100% cotton
  • Snug fit, close fitting garments are less likely to catch fire so this style is designed to fit snugly, not flame resistant
  • KEEP AWAY FROM FIRE

Bright Bluebell Pony Toile All-In-One

£24.00 £16.80

The sun has got his hat on, but we bet he wishes he had this one. On sunny days it'll keep your baby's face perfectly shaded, and the pretty prints will brighten things up when it's dull too. We've added a chin-strap with a touch-and-close fastening to keep it in place.

  • 100% cotton
  • Machine washable

Bright Bluebell Stripe Pretty Woven Hat

£15.00

Why have one hat when you can have two? With a pretty print on one side and colourful stripes on the other, you can chop and change as the day goes on. And it'll keep the sun out of your eyes on bright afternoons, making climbing those trees a little bit easier.

  • Fully reversible
  • 100% cotton
  • Machine washable

Bright Bluebell Flower Stamp Jersey Reversible Hat

£17.00

3.7
(3 reviews)

The fun colours of this full skirt make it as pretty as a flower garden. We think you'll love the bright floral rosettes that stand out wherever you are. A handy tie waist and cool seersucker fabric means maximum comfort when you stretch out on the picnic blanket.

  • Outer 100% cotton, Lining 100% cotton
  • Machine washable

Bright Bluebell Stripe/Flowers Flutter Flower Skirt

£35.00 £21.00

5
(1 review)

Fans of odd socks will love our hotchpotch T-shirts, with colourful designs and mismatched sleeves. Choose between four gallery-worthy prints in bright shades. Soft cotton jersey is comfortable to wear and a dream to wash, whether you’ve been rolling through sunny meadows or splashing in puddles.

  • 100% cotton
  • Machine washable

Bright Bluebell Spring Daisy Hotchpotch Printed T-shirt

£20.00 £10.00

5
(7 reviews)

Which do you like the best: spots, stripes or flowers? How about all three? Practise those perfect twirls in the full, hotchpotch-print skirt. There's a handy zip down the back too – making getting dressed simple (and leaving more time to enjoy the day).

  • 100% cotton
  • Machine washable

Bright Bluebell Spring Daisy Pretty Hotchpotch Dress

£30.00 £18.00

5
(2 reviews)

You'll love this smart shift dress with its cheery logos and sparkle. This fun style has bold appliqué designs with colourful details, and some even have shimmering sequins. The light cotton fabric will keep you super-cool on hot, sunny days.

  • 100% cotton
  • Machine washable

Bright Bluebell Stripe Flowers Fun Woven Dress

£40.00 £20.00

5
(7 reviews)

This playsuit may be pretty but it has an adventurous side too. Its loose-fitting cotton poplin can withstand tree-climbing and the washing machine. A drawstring waist and button-down front make it easy to put on. We’ve added rickrack trimming and fluttery sleeves to help you blend in with the…

  • Elasticated waist
  • 100% cotton
  • Machine washable

Bright Bluebell Spring Daisy Pretty Playsuit

£25.00 £17.50

4.8
(5 reviews)

This floral ditsy print dress in soft crinkle fabric is perfect for garden parties or picnics in the park. Our hotchpotch style has smocking detail and pretty little ruffle sleeves – plus we’ve added a longer-length lining for a delicate layered effect.

  • 100% cotton
  • Machine washable

Bright Bluebell Spring Daisy Crinkle Hotchpotch Dress

£28.00 £19.60

4.9
(7 reviews)

This pretty dress has all the right ingredients, just like your favourite cake. We’ve combined the classic smock shape with a relaxed scoop neck and short sleeves, then finished it off with layers of lace detailing and hotchpotch prints. Just add a cardigan and a slice of something sweet.

  • 100% viscose
  • Machine washable

Bright Bluebell Poppy Ditsy Audrey Dress

£35.00 £28.00

3.3
(3 reviews)

Want to dress up but don't feel like putting on a frock? Our floral jumpsuit has you covered. It's a bit smarter than jeans and a top, and it's pretty as a picture. The soft and light cotton is comfortable enough for running about after dinner. And as an added bonus, it has pockets too.

  • Elasticated waist
  • 100% cotton
  • Machine washable

Bright Bluebell Poppy Ditsy Betina Jumpsuit

£30.00 £18.00

Need some sunshine? We've got just the top for that. The swing shape (with extra sweet fluttery sleeves) is comfortable and roomy for all that running barefoot through fields. It’s perfect for smarter days too with pretty prints and smocking around the neck.

  • Outer 100% cotton, Lining 100% cotton
  • Machine washable

Bright Bluebell Stripe Floaty Woven Top

£23.00

4.8
(4 reviews)

These cotton leggings are ready for anything, whether it's hanging off the monkey bars or climbing up trees. The stretchy fabric keeps you comfortable, however action-packed the day gets. Choose your favourite print and team with our tunics for head-to-toe fun.

  • 95% cotton 5% elastane
  • Machine washable

Bright Bluebell Flower Stamp Printed Cropped Leggings

£12.00

5
(6 reviews)

Dressing your new arrival just got simple with our easy-to-wear leggings. They're ideal for mixing and matching with our T-shirts to create perfect little outfits. And pretty picot at the hem gives these designs extra sweet points.

  • Elasticated waistband
  • 95% cotton 5% elastane
  • Machine washable

Bright Bluebell Pin Spot Baby Leggings

£13.00 £10.40

4.8
(5 reviews)

This matching short and vest pyjama set is sure to bring you sweet dreams. It’s comfortable and breathable in soft cotton jersey with a hint of stretch – just the thing for those morning yawns. Cute prints and a three-button placket complete this cosy set.

  • 100% cotton
  • Machine washable
  • KEEP AWAY FROM FIRE

Bright Bluebell Bunnies Pretty Pyjama Set

£23.00 £16.10

4.8
(4 reviews)

Who needs laces anyway? Not us. These easy-on, easy-off pull-ons are super comfortable (and great for a speedy getaway). In a range of prints and colours, you might just need one of each to go with everything in your wardrobe…

  • Textile upper, lining and insock
  • Man-made sole

Bright Bluebell Spring Daisy Laceless Canvas Pull-ons

£23.00 £16.10

4.6
(7 reviews)

With patchwork prints and a pretty gathered shape, this skirt is perfect for countryside adventures. It's in a lightweight fabric that's ideal for lazy, sunny days. An elasticated waistband means it's comfortable and easy to pull on, so there's more time for exploring. (Psst: have you seen the…

  • Outer 100% cotton, Lining 100% cotton
  • Machine washable

Bright Bluebell Spring Daisy Pretty Hotchpotch Skirt

£25.00 £17.50

4
(2 reviews)

It’s a jungle out there, so be ready with the animal friends on this explorer-approved skirt. These fun appliqués around the hem will make it a firm favourite. The full lining means it's an ideal companion for garden parties – whatever the weather decides to do.

  • Main 100% cotton, Lining 100% cotton
  • Machine washable

Bright Bluebell Stripe Jungle Jungle Appliqué Skirt

£35.00 £28.00

5
(1 review)

Our pull-on trousers are great for lazy days in the garden. The elasticated waist and loose shape add extra comfort, while the turn-ups make for easy dips in the paddling pool.

  • Elasticated waist with functional drawstring
  • 100% cotton
  • Machine washable

Bright Bluebell Spring Daisy Relaxed Pull-On Trouser

£28.00 £14.00

3.5
(6 reviews)

This half-zip pull-on is like a hug you can wear all day. Shaggy lining keeps you cosy, while colourful prints brighten up the greyest days. To top it off, we’ve added a kangaroo pocket to keep your hands warm or stash nibbles for later.

  • Main 100% cotton
  • Reverse 100% polyester
  • Machine washable

Bright Bluebell Spring Daisy Reversible Teddy Half-Zip

£30.00 £18.00

4
(1 review)

This woven dress features a colourful bird appliqué and a fun pompom trim – just the thing for special occasions. It comes with a sweet pair of matching knickers, and its buttoned back makes dressing your mini-wriggler that little bit easier – hurrah.

  • Comes with matching pants
  • Appliqué logo
  • Back button placket opening
  • Outer 100% cotton
  • Lining 100% cotton
  • Pants 100% cotton
  • Machine washable

Bright Bluebell Stripe Summer Birds Dress

£28.00

We’ve turned up the sweetness factor for this dainty dress. The woven design has delicate embroidery on the front framed by a neat frill, and buttons down the back for easy dressing. It's lined to keep your little one comfortable and comes with matching frilly knickers.

  • Comes with matching pants
  • Embroidery detail
  • Back button placket opening
  • Outer 100% cotton
  • Lining 100% cotton
  • Pants 100% cotton
  • Machine washable

Bright Bluebell Stripe/Flowers Embroidered Ruffle Dress

£28.00 £14.00

4.5
(2 reviews)

Don’t let anything get in between you and those waves. Our bikini top's sporty shape will keep you comfortable in the water, while the fabric provides UPF 50+ protection (meaning more time in the sun). Match it with other separates in our range – there are lots of colours and prints to choose from.…

  • Fabric provides UVA and UVB protection from the sun
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Bright Bluebell Daisy Surf Bikini Top

£11.00 £8.80

4
(3 reviews)

You’ll be all set to play mermaids in this fun swimsuit. The colourful, contrasting prints are amaaaaazing, and like all of our swimwear fabric, it's got UPF 50+ to protect your skin against the sun.

  • Fabric provides UVA and UVB protection from the sun
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Bright Bluebell Spring Daisy Hotchpotch Swimsuit

£18.00 £14.40

5
(2 reviews)

We love these pretty shorts so much we put a heart on them. They're easy to pull on so it's quicker to get ready and start the day's adventures. Lightweight fabric and a loose fit keep you comfortable while you run, climb and explore.

  • Elasticated waist with functional drawstring
  • 100% cotton
  • Machine washable

Bright Bluebell Flower Bed Heart Pocket Pull-on Shorts

£24.00

4.7
(10 reviews)

…nightie with three-quarter-length sleeves makes a marvellous sleepover outfit. The striped fabric is supersoft, and contrasts perfectly with the brightly coloured baseball-style sleeves. A loose-fitting shape means you won’t overheat, even when you're burrowed under the duvet with a mug of hot…

  • 58% cotton 42% modacrylic
  • Machine washable
  • Low flammability to BS5722 and 16CFR 1615/16

Ivory/Bright Bluebell Stripe Baseball Nightie

£30.00 £21.00

Our supersoft PJ shorts have a gathered waist to ensure night-long comfort. The short leg length and cotton fabric keep them lightweight and airy, ideal for warmer weather. Mix and match the striped prints and fun patterns with our pyjama tops for year-round cosiness.

  • 100% cotton
  • Machine washable
  • KEEP AWAY FROM FIRE

Ivory/Bright Bluebell Stripe PJ Shorts

£16.00 £12.80

These adorable dungarees are perfect for fuss-free dressing. They’re easy to pull on (even on sleepy mornings) and feature playful logos and trim details that will make you both smile. But don't underestimate them just because they're pretty and soft: that hard-wearing cotton is perfect for little…

  • Adjustable buttons on the straps
  • Inside leg popper fastening on sizes up to and including 18-24m
  • 100% cotton
  • Machine washable

Ivory/Bright Bluebell Stripe Fun Dungarees

£25.00 £15.00

4.8
(8 reviews)

We’ve added a touch of stretchy elastane to our cotton jersey PJ bottoms for an extra-comfortable fit. Colourful prints can be mixed and matched with the rest of our nightwear range, and the gathered waist is ideal for tucking in tops on cooler nights.

  • 97% cotton 3% elastane
  • Machine washable
  • Snug fit, close fitting garments are less likely to catch fire so this style is designed to fit snugly, not flame resistant
  • KEEP AWAY FROM FIRE

Ivory/Bright Bluebell Stripe PJ Bottoms

£16.00 £12.80

5
(3 reviews)

We’ve made this T-shirt a little bit special with pretty frilled cuffs and playful trims. This soft jersey style comes in colourful prints and stripes and has sweet detailing, with poppers down the back for a full opening to make dressing (and undressing) easier.

  • Back popper placket
  • 100% cotton
  • Machine washable

Ivory/Bright Bluebell Stripe Pretty Trim T-Shirt

£17.00 £8.50

5
(4 reviews)

Skip and jump all you want in this jersey dress. The loose-fitting swing shape allows for plenty of movement, and we've added some furry friends on the front who love to run, trot or hop along with you. Pair with leggings and a cardigan on cooler days.

  • 100% cotton
  • Machine washable

Bright Bluebell/Ivory Horse Favourite Pet Dress

£25.00 £20.00

5
(6 reviews)

This sueded cotton dress features all-over prints and bright pompom trims. Sweet straps with bows at the shoulder and a breezy tiered skirt help to keep your baby feeling cool when the sun's shining. Just pull on the matching knickers to complete this fun little outfit – and get ready to say 'aww'.

  • Comes with matching pants
  • Dress 100% cotton
  • Pants 100% cotton
  • Machine washable

Soft Bluebell Love Birds Tiered Summer Jersey Dress

£20.00

5
(1 review)