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We imagine these sandals teamed with floaty skirts, blazing sunshine and foreign cities. Delicate circle detailing sets them apart from your go-to gladiators and a choice of simple colours makes them effortless to outfit. In soft leather, they’re comfortable to wear whether you're navigating cobbled…

  • Upper and lining leather
  • Sole man-made
  • Buckle fastening

Bright Green Circle Sandal

£60.00

3.6
(11 reviews)

Sun taken his hat off? No problem. Whether you're on the footy field or watching from the sidelines, you'll stay cosy in this sporty fleece zip-through. The thumb holes keep hands warm while leaving you free to run, and the hood will protect your hairstyle from any surprise showers.

  • Thermal properties
  • Thumb holes to keep sleeves in place
  • 100% polyester
  • Machine washable

Bright Blue Active Zip-through

£30.00

5
(1 review)

Looking stylish and keeping cosy just got easier with our hoodie. The loose fit makes it perfect for throwing on over a tee or sweatshirt, while the eye-catching colourblock design will liven up any outfit.

  • Main 100% cotton
  • Hood lining 100% cotton
  • Rib 100% cotton
  • Machine washable

Bright Bluebell Alexandra Hoodie

£37.00 £18.50

We’ve taken the classic vest shape and added some pretty ruffles. With sweet detailing and a rainbow of colours to choose from, finding your perfect shade will be no trouble at all. Ready, set, sun!

  • Sizes up to and including 4-5y have a keyhole opening
  • 50% cotton 50% modal
  • Machine washable

Bright Bluebell Pretty Vest

£13.00

5
(3 reviews)

Lightweight fabric and a tailored fit – these chino shorts tick all of our ready-for-sunshine boxes. Their durable cotton has a slight stretch and we’ve finished them with contrast buttons on the pockets. Team with a shirt for the office or a tee when you're relaxing in the garden.

  • Garment washed
  • Front and back pockets
  • Zip fly with button fastening on waist
  • Flat front
  • Tailored fit
  • Machine washable
  • 98% cotton 2% elastane

Bright Navy Chino Shorts

£45.00

4.7
(3 reviews)

Make sure you’re ready for that lazy afternoon (when it finally comes) with these shorts. This everyday essential has had an update with modern details such as the herringbone stripe waistband. It's made from cotton-rich yarn for utmost comfort.

  • Loop back cotton jersey
  • Garment washed for a casual appearance
  • Slanted front pockets
  • One back pocket
  • Elasticated waistband
  • Machine washable
  • 100% cotton

Bright Navy Off-Duty Shorts

£40.00

We’ve taken the humble joggers and given them an update with modern herringbone details. They are made from 100% cotton for ultimate comfort, making them great for lazy weekends. Team with the matching hoody, or just add your favourite t-shirt.

  • Loop back cotton jersey
  • One back pocket
  • Slanted front pockets
  • Machine washable
  • 100% cotton

Bright Navy Off-Duty Joggers

£50.00

These trousers are the ideal versatile addition to your wardrobe. Pair them up with a blazer for a sophisticated look, or dress them down with a casual shirt. The tailored waistband adds traditional style while the hook and bar fastening gives a polished finish that sits flat against your body.

  • Front and back pockets
  • Flat front
  • Straight leg
  • Dry clean only
  • 100% cotton

Bright Navy Lanchester Trouser

£90.00

Keep off-duty dressing simple with this easy-to-wear hoody. This everyday essential has a great relaxed fit and is made from 100% cotton with an interesting loopback inner and a statement zip detail. Try wearing it over a shirt or under a jacket to mix up your usual smart-casual style.

  • Loop back cotton jersey
  • Garment washed for softness
  • Front pockets
  • Zip through front
  • Ribbed cuffs and hem
  • Relaxed fit
  • Machine washable
  • 100% cotton

Bright Navy Off-Duty Hoody

£60.00

5
(1 review)

Where would your smart/casual wardrobe be without a hero blazer? This one's made of lightweight cotton twill and is sharp enough for shirts but relaxed enough for tees. The jetted pockets add an extra sleek touch and it's tailored, for a perfect fit.

  • Half lined
  • Two front pockets, one chest welt pocket
  • Two internal pockets
  • Buttonhole on lapel
  • Mock horn buttons
  • Notch lapel
  • Two back vents
  • Tailored fit
  • Dry clean only
  • 100% cotton

Bright Navy Lanchester Blazer

£170.00

All the best adventures are bold and colourful, so these soft-cotton shorts are too. We added a comfortable high waist, complete with button detail on the front pockets for a bit of extra fun.

  • Elastication at back waist
  • 100% cotton
  • Machine washable

Bright Adventure Shorts

£24.00

4.8
(4 reviews)

Channel your inner surfer with our seriously cool board shorts. They’re quick-drying so they won’t weigh you down, and their fun neon stripe will make you unmissable in the waves. Mix and match with our other swimwear separates to find your favourite look. See you at the beach!

  • 65% cotton 35% polyamide
  • Machine washable

Bright Bluebell Daisy Board Shorts

£25.00

3
(2 reviews)

Need somewhere to store your water wings when you're heading for a splash in the pool? Our cotton canvas bag is ideal for stashing towels, goggles and even rubber rings (deflated, of course). You'll look cool carrying your PE kit to school in this drawstring design with fun prints.

  • Outer 100% cotton, Lining 100% polyester
  • 43cm/17" high x 20.5cm/8" base diameter

Bright Blue Nightwatch Drawstring Bag

£14.50

5
(3 reviews)

Hit the water in our long-sleeved rash vest. The high neck and slim fit is designed to keep you super-comfortable no matter what, while the fabric provides UPF 50+ protection. Mix and match with other separates to make a beachside look like no other.

  • Provides sun protection
  • 80% polyamide 20% elastane
  • Machine washable
  • Conforms to EN13758-2 UPF 40+

Bright Bluebell Daisy Rash Vest

£25.00

With pockets big enough for maps and elasticated pouches for drinks, this is the ideal rucksack for exploring. Pack up your lunch in the handy internal compartments and set off to find where X marks the spot – even if that means finding your way back to school. Sigh.

  • Outer 100% cotton base with PVC coating
  • Lining 100% polyester
  • 32cm/12½" wide x 42cm/16½" high x 16cm/6¼" deep

Bright Blue Nightwatch Printed Rucksack

£29.50

4.5
(2 reviews)

These splashtastic bikini bottoms are perfect for posing by the pool and swimming in the sea. They're made from our special SPF 50+ fabric for extra sun protection, and come in a range of playful prints and colours. Create your own set by mixing and matching with our tops.

  • Fabric provides UVA and UVB protection from the sun
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Bright Bluebell Daisy Bikini Bottoms

£13.00

Jumping in the pool or snorkelling in the sea – these boy shorts are ready for everything. They're made from our special SPF 50+ fabric for sun protection and come in a variety of fun prints and colours. Mix and match with our swimwear separates for the perfect holiday look.

  • Fabric provides UVA and UVB protection from the sun
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Bright Bluebell Daisy Boy Short

£13.00

4.7
(3 reviews)

Jeans? Dresses? Work? Play? You’ll want to wear these comfortable pumps for every occasion. Look out for soft suede, metallic leather, patent and pony (all with fun spotted insides). The pointed toe and easy-to-wear slingback give these flats a delicate style.

  • SLV: Upper mirror foil coated leather
  • Other colours: upper suede
  • Lining leather
  • Sole man-made
  • Buckle fastening

Bright Blue Cecelia Slingback Flats

£70.00

3.5
(16 reviews)

Show your unique style with our swimwear collection. Our tankini has adjustable straps to find the perfect fit, while the fabric provides UPF 50+ protection. Pair with its matching bottoms, or mix and match with a wide range of pretty prints and cool patterns. Go on, mix things up a bit.

  • Fabric provides UVA and UVB protection from the sun
  • Only covered areas are protected
  • The protection offered by this item may be reduced with use or if stretched or wet
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Bright Bluebell Daisy Tankini Top

£15.00

2.5
(2 reviews)

Ruching details and playful ruffles make this swimsuit seriously special. A halterneck and clip fastening will make sure you feel comfortable and secure – even when you're perfecting your cannonball. And we just love the pretty prints, too. Best of all, the fabric provides UPF 50+ protection for…

  • Fabric provides UVA and UVB protection from the sun
  • LBL: main 80% polyamide 20% elastane
  • Lining 100% polyester
  • RED: main 55% polyester 40% polyamide 5% elastane
  • BLU: main 49% polyester 44% polyamide 7% elastane
  • Machine washable

Bright Bluebell Daisy Pretty Swimsuit

£28.00

On chilly evenings there’s only one choice for nightwear – our cosy all-in-one pyjamas. The soft and stretchy fabric is 100% cotton jersey, and the ribbed ankles and wrists hold warmth in. It’s also got brushed insides and a fully elasticated waist for extra comfort, while the button-down front…

  • Stretchy jersey rib
  • Soft against skin
  • Brushed inside for cosiness
  • Rib cuffs for a snuggly fit
  • Fully elasticated waist for stretch and comfort
  • Easy care, machine wash and tumble dryable
  • 100% cotton
  • Snug fit, close fitting garments are less likely to catch fire so this style is designed to fit snugly, not flame resistant
  • KEEP AWAY FROM FIRE

Bright Bluebell Pony Toile All-In-One

£28.00

These chinos are an instant classic. The slim leg has a slight stretch, so you can stroll through smart and casual occasions in comfort. With this pair in your wardrobe, fuss-free dressing is a breeze – they're as appropriate for work as they are for a relaxed Sunday.

  • Slanted front pockets
  • Garment dyed for a casual appearance
  • Two back pockets
  • Front and back pockets
  • Hook and bar fasteners on waistband
  • Zip fly
  • Slim fit
  • Machine washable
  • 98% cotton 2% elastane
  • Slim leg

Bright Navy Slim Leg Chino

£60.00

2.6
(7 reviews)

Whether you're marching between meetings or jumping around with the kids, these classic chinos will fit right into your life. The lightweight material and slight stretch mean they're extra comfortable, while the hook-and-bar fastening will let you tuck in a shirt for a smart, polished finish.

  • Two back pockets
  • Garment dyed for a casual appearance
  • Slanted front pockets
  • Front and back pockets
  • Hook and bar fasteners on waistband
  • Zip fly with button fastening on waist
  • Zip fly
  • Straight leg
  • Machine washable
  • 98% cotton 2% elastane

Bright Navy Straight Leg Chino

£60.00

3.3
(10 reviews)

Why have one hat when you can have two? With a pretty print on one side and colourful stripes on the other, you can chop and change as the day goes on. And it'll keep the sun out of your eyes on bright afternoons, making climbing those trees a little bit easier.

  • Fully reversible
  • 100% cotton
  • Machine washable

Bright Bluebell Flower Stamp Jersey Reversible Hat

£17.00

5
(1 review)

The fun colours of this full skirt make it as pretty as a flower garden. We think you'll love the bright floral rosettes that stand out wherever you are. A handy tie waist and cool seersucker fabric means maximum comfort when you stretch out on the picnic blanket.

  • Outer 100% cotton, Lining 100% cotton
  • Machine washable

Bright Bluebell Stripe/Flowers Flutter Flower Skirt

£35.00

Fans of odd socks will love our hotchpotch T-shirts, with colourful designs and mismatched sleeves. Choose between four gallery-worthy prints in bright shades. Soft cotton jersey is comfortable to wear and a dream to wash, whether you’ve been rolling through sunny meadows or splashing in puddles.

  • 100% cotton
  • Machine washable

Bright Bluebell Spring Daisy Hotchpotch Printed T-shirt

£20.00

5
(5 reviews)

Our classic short-sleeved T-shirts (with fun logos and bright prints) can be easily mixed and matched with our PJ shorts and long johns. The 100% cotton single jersey keeps you cosy all night long, whatever the weather.

  • 100% cotton
  • Machine washable
  • KEEP AWAY FROM FIRE

Ivory/ Bright Bluebell Stripe PJ T-Shirt

£18.00

5
(2 reviews)

The sun has got his hat on, but we bet he wishes he had this one. On sunny days it'll keep your baby's face perfectly shaded, and the pretty prints will brighten things up when it's dull too. We've added a chin-strap with a touch-and-close fastening to keep it in place.

  • 100% cotton
  • Machine washable

Bright Bluebell Stripe Pretty Woven Hat

£15.00

We've perfected the art of the year-round knit. This crew-neck is lightweight and comfortable in a soft yarn with a slight texture. Raglan sleeves give it a relaxed sporty look and it comes in a choice of simple-to-outfit colours. Wear over a tee on breezy days or cool nights.

  • Machine washable
  • 100% cotton

Bright Navy Slub Burnet Slub Crew Neck

£55.00

4.5
(2 reviews)

You'll love this smart shift dress with its cheery logos and sparkle. This fun style has bold appliqué designs with colourful details, and some even have shimmering sequins. The light cotton fabric will keep you super-cool on hot, sunny days.

  • 100% cotton
  • Machine washable

Bright Bluebell Stripe Flowers Fun Woven Dress

£40.00 £28.00

5
(7 reviews)

This playsuit may be pretty but it has an adventurous side too. Its loose-fitting cotton poplin can withstand tree-climbing and the washing machine. A drawstring waist and button-down front make it easy to put on. We’ve added rickrack trimming and fluttery sleeves to help you blend in with the…

  • Elasticated waist
  • 100% cotton
  • Machine washable

Bright Bluebell Spring Daisy Pretty Playsuit

£29.00

4.8
(4 reviews)

Which do you like the best: spots, stripes or flowers? How about all three? Practise those perfect twirls in the full, hotchpotch-print skirt. There's a handy zip down the back too – making getting dressed simple (and leaving more time to enjoy the day).

  • 100% cotton
  • Machine washable

Bright Bluebell Spring Daisy Pretty Hotchpotch Dress

£35.00

5
(1 review)

This floral ditsy print dress in soft crinkle fabric is perfect for garden parties or picnics in the park. Our hotchpotch style has smocking detail and pretty little ruffle sleeves – plus we’ve added a longer-length lining for a delicate layered effect.

  • 100% cotton
  • Machine washable

Bright Bluebell Spring Daisy Crinkle Hotchpotch Dress

£32.00

4.8
(6 reviews)

This pretty dress has all the right ingredients, just like your favourite cake. We’ve combined the classic smock shape with a relaxed scoop neck and short sleeves, then finished it off with layers of lace detailing and hotchpotch prints. Just add a cardigan and a slice of something sweet.

  • 100% viscose
  • Machine washable

Bright Bluebell Poppy Ditsy Audrey Dress

£35.00

3.3
(3 reviews)

Want to dress up but don't feel like putting on a frock? Our floral jumpsuit has you covered. It's a bit smarter than jeans and a top, and it's pretty as a picture. The soft and light cotton is comfortable enough for running about after dinner. And as an added bonus, it has pockets too.

  • Elasticated waist
  • 100% cotton
  • Machine washable

Bright Bluebell Poppy Ditsy Betina Jumpsuit

£35.00

Light and breezy, our nostalgic smock dress is great for sunny days. The lightweight cotton means you’ll be cool and comfortable, whether you’re at the seaside or enjoying an ice cream in the park. And we’ve added fun stripes to the sleeves and collar to make it super pretty too.

  • 100% cotton
  • Machine washable

Bright Bluebell Flower Bed Pretty Collar Dress

£35.00

5
(9 reviews)

When you have important adventures to attend to, dressing needs to be super snappy. This soft jersey jumpsuit has buttons down the front and a drawstring waist, so it’s easy to hop into (and extra comfortable). In stripes or flowers, you can blend in at sea or on land.

  • Elasticated waist
  • 100% cotton
  • Machine washable

Bright Bluebell Flower Bed Jersey Jumpsuit

£29.00 £20.30

4.7
(10 reviews)

This jersey dress has a swingy shape that makes it super comfortable, whether you’re picking flowers in the garden or playing games in the park. And the long sleeves will keep you nice and cosy, come rain or shine.

  • 100% cotton
  • Machine washable

Bright Bluebell Spring Daisy Jersey Swing Dress

£26.00

4
(5 reviews)

Dressing your new arrival just got simple with our easy-to-wear leggings. They're ideal for mixing and matching with our T-shirts to create perfect little outfits. And pretty picot at the hem gives these designs extra sweet points.

  • Elasticated waistband
  • 95% cotton 5% elastane
  • Machine washable

Bright Bluebell Pin Spot Baby Leggings

£11.00

4.7
(3 reviews)

In lively colours and prints, our tights are perfect for teaming with dresses, shorts and skirts to keep little legs warm when there's a chill in the air. The soft cotton blend is comfortable and cosy for all-day wear.

  • 75% cotton 23% polyamide 2% elastane
  • Machine washable

Bright Bluebell Stripy Cats Patterned Tights

£10.00

4.5
(4 reviews)

Skip and jump all you want in this jersey dress. The loose-fitting swing shape allows for plenty of movement, and we've added some furry friends on the front who love to run, trot or hop along with you. Pair with leggings and a cardigan on cooler days.

  • 100% cotton
  • Machine washable

Bright Bluebell/Ivory Horse Favourite Pet Dress

£29.00

5
(6 reviews)

This matching short and vest pyjama set is sure to bring you sweet dreams. It’s comfortable and breathable in soft cotton jersey with a hint of stretch – just the thing for those morning yawns. Cute prints and a three-button placket complete this cosy set.

  • 100% cotton
  • Machine washable
  • KEEP AWAY FROM FIRE

Bright Bluebell Bunnies Pretty Pyjama Set

£23.00

4
(1 review)

Who needs laces anyway? Not us. These easy-on, easy-off pull-ons are super comfortable (and great for a speedy getaway). In a range of prints and colours, you might just need one of each to go with everything in your wardrobe…

  • Textile upper, lining and insock
  • Man-made sole

Bright Bluebell Spring Daisy Laceless Canvas Pull-ons

£23.00

4.5
(4 reviews)

With patchwork prints and a pretty gathered shape, this skirt is perfect for countryside adventures. It's in a lightweight fabric that's ideal for lazy, sunny days. An elasticated waistband means it's comfortable and easy to pull on, so there's more time for exploring. (Psst: have you seen the…

  • Outer 100% cotton, Lining 100% cotton
  • Machine washable

Bright Bluebell Spring Daisy Pretty Hotchpotch Skirt

£29.00

4
(2 reviews)

It’s a jungle out there, so be ready with the animal friends on this explorer-approved skirt. These fun appliqués around the hem will make it a firm favourite. The full lining means it's an ideal companion for garden parties – whatever the weather decides to do.

  • Main 100% cotton, Lining 100% cotton
  • Machine washable

Bright Bluebell Stripe Jungle Jungle Appliqué Skirt

£40.00

5
(1 review)

No wardrobe is complete without a fun T-shirt. Our lively appliqués are perfect for wearing on days spent adventuring in the park. Its longer sleeve length and soft jersey material will keep you feeling cosy on all your explorations.

  • Appliqué logo
  • 100% cotton
  • Machine washable

Bright Bluebell Horse Fun Girl T-Shirt

£20.00

5
(1 review)

Need some sunshine? We've got just the top for that. The swing shape (with extra sweet fluttery sleeves) is comfortable and roomy for all that running barefoot through fields. It’s perfect for smarter days too with pretty prints and smocking around the neck.

  • Outer 100% cotton, Lining 100% cotton
  • Machine washable

Bright Bluebell Stripe Floaty Woven Top

£27.00

4.7
(3 reviews)

Get ready for underwater adventures aplenty in your new favourite T-shirt. The big appliqués have lots of fun, exciting details. With these colourful sea creatures tagging along, you can turn any sofa into a coral reef or any playground into a pirate's shipwreck.

  • Appliqué logo
  • 100% cotton
  • Machine washable

Bright Bluebell Puffer Fish Aquatic Appliqué T-shirt

£20.00

5
(1 review)

Our pull-on trousers are great for lazy days in the garden. The elasticated waist and loose shape add extra comfort, while the turn-ups make for easy dips in the paddling pool.

  • Elasticated waist with functional drawstring
  • 100% cotton
  • Machine washable

Bright Bluebell Spring Daisy Relaxed Pull-On Trouser

£28.00

3.2
(5 reviews)

These cotton leggings are ready for anything, whether it's hanging off the monkey bars or climbing up trees. The stretchy fabric keeps you comfortable, however action-packed the day gets. Choose your favourite print and team with our tunics for head-to-toe fun.

  • 95% cotton 5% elastane
  • Machine washable

Bright Bluebell Flower Stamp Printed Cropped Leggings

£14.00

This half-zip pull-on is like a hug you can wear all day. Shaggy lining keeps you cosy, while colourful prints brighten up the greyest days. To top it off, we’ve added a kangaroo pocket to keep your hands warm or stash nibbles for later.

  • Main 100% cotton
  • Reverse 100% polyester
  • Machine washable

Bright Bluebell Spring Daisy Reversible Teddy Half-Zip

£34.00

These boots were made for walking – not to mention running, jumping and playing. If you stand still for long enough, everyone can admire the 100% cow suede construction and pretty brogue detailing. A fuzzy fleece lining keeps you warm and comfortable wherever you roam.

  • Leather upper, lining and insock
  • Man-made sole

Bright Navy Suede Tall Leather Boots

£54.50 £21.80

3.7
(17 reviews)

We’ve turned up the sweetness factor for this dainty dress. The woven design has delicate embroidery on the front framed by a neat frill, and buttons down the back for easy dressing. It's lined to keep your little one comfortable and comes with matching frilly knickers.

  • Comes with matching pants
  • Embroidery detail
  • Back button placket opening
  • Outer 100% cotton
  • Lining 100% cotton
  • Pants 100% cotton
  • Machine washable

Bright Bluebell Stripe/Flowers Embroidered Ruffle Dress

£26.00

5
(1 review)

Our dungarees are perfect for weekend dressing, whether you're hitting the shops or meeting friends at the park. This skinny-fit style comes with a choice of classic denim and printed cotton, with a bit of stretch so you can still run about. Layer with your favourite T-shirt and use the pockets to…

  • Denim options are indigo dyed (see aftercare guidelines page)
  • 98% cotton 2% elastane
  • Machine washable

Bright Bluebell Vintage Poppy Nancy Dungarees

£45.00 £31.50

4.6
(5 reviews)

Collecting shells, splashing in the surf, exploring in the rock pools… this bikini can keep up with all your favourite beach activities. And it’s made from stretchy nylon with UPF 50+ protection. Just take your pick from our range of fun colours.

  • Fabric provides UVA and UVB protection from the sun
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Bright Bluebell Spring Daisy Into-the-Sea Bikini

£20.00

3
(1 review)

Don’t let anything get in between you and those waves. Our bikini top's sporty shape will keep you comfortable in the water, while the fabric provides UPF 50+ protection (meaning more time in the sun). Match it with other separates in our range – there are lots of colours and prints to choose from.…

  • Fabric provides UVA and UVB protection from the sun
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Bright Bluebell Daisy Surf Bikini Top

£13.00

5
(1 review)

Fun colours and UPF 50+ fabric will make this halter top a standout in your bikini collection. It’s got detachable straps to mix up your look (and to keep you comfortable when riding the waves). Mix and match with our other swimwear separates for a cool poolside outfit.

  • Fabric provides UVA and UVB protection from the sun
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Bright Bluebell Daisy Bikini Halter Top

£13.00

5
(2 reviews)

You’ll be all set to play mermaids in this fun swimsuit. The colourful, contrasting prints are amaaaaazing, and like all of our swimwear fabric, it's got UPF 50+ to protect your skin against the sun.

  • Fabric provides UVA and UVB protection from the sun
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Bright Bluebell Spring Daisy Hotchpotch Swimsuit

£20.00

5
(2 reviews)

Super cosy and super colourful, our printed sweatshirt is a work of art for your wardrobe. The soft jersey is easy to wash and brushback cotton on the inside will keep you snug. Layer with a tee and jeans when the weather is chilly.

  • Main 78% cotton 22% polyester
  • Rib 80% cotton 19% polyester 1% elastane
  • Machine washable

Bright Bluebell Flower Bed Cosy Printed Sweatshirt

£28.00

4.5
(2 reviews)

Need something special for your little one to wear when visitors come to call? This sweet, traditional romper set is a perfect choice. The soft cotton body makes it super comfortable, while the stripy romper in light seersucker keeps baby cool and smart. Poppers on both make dressing a snap.

  • Body: Gusset popper fastening
  • Body: Back popper placket opening
  • Body: Woven collar
  • Body: 100% cotton
  • Romper outer: 100% cotton
  • Romper bodice lining: 100% cotton
  • Romper: Gusset popper fastening
  • Romper: Adjustable straps
  • Romper: Side button placket opening
  • Machine washable

Bright Bluebell Stripe Ticking Romper Set

£28.00

Is it a skirt? Is it shorts? No, it's a skort! Made from sporty loopback material, it's perfect if you're planning on hanging upside down at the adventure playground. And with a choice of playful prints, you don't have to compromise on girly style.

  • Elasticated waist with functional drawstring
  • BLU and MLT: outer 100% cotton, shorts 100% cotton, rib 97% cotton 3% elastane
  • GRN, LBL and RED: outer 100% cotton, shorts 100% cotton, rib 100% cotton
  • Machine washable

Bright Bluebell Flower Stamp Jersey Skort

£21.00

3.9
(15 reviews)

Meet your new favourite everyday heels. These pointed-toe court shoes are just the right height for a hint of glamour, but low enough to dash around in. With plenty of finishes to choose from and a contrast ribbon at the back, it's a perfect match for all your best outfits.

  • NEU: Upper patent leather
  • SLV: upper mirror foil coated leather
  • BLU, YEL, BLK and NAV: upper suede
  • Lining and sole leather
  • STP: upper textile
  • Heel height 7.5cm/3"

Bright Blue The Two Part Court

£98.00

4.2
(17 reviews)

We love these pretty shorts so much we put a heart on them. They're easy to pull on so it's quicker to get ready and start the day's adventures. Lightweight fabric and a loose fit keep you comfortable while you run, climb and explore.

  • Elasticated waist with functional drawstring
  • 100% cotton
  • Machine washable

Bright Bluebell Flower Bed Heart Pocket Pull-on Shorts

£24.00

4.7
(6 reviews)

…nightie with three-quarter-length sleeves makes a marvellous sleepover outfit. The striped fabric is supersoft, and contrasts perfectly with the brightly coloured baseball-style sleeves. A loose-fitting shape means you won’t overheat, even when you're burrowed under the duvet with a mug of hot…

  • 58% cotton 42% modacrylic
  • Machine washable
  • Low flammability to BS5722 and 16CFR 1615/16

Ivory/Bright Bluebell Stripe Baseball Nightie

£30.00

Our supersoft PJ shorts have a gathered waist to ensure night-long comfort. The short leg length and cotton fabric keep them lightweight and airy, ideal for warmer weather. Mix and match the striped prints and fun patterns with our pyjama tops for year-round cosiness.

  • 100% cotton
  • Machine washable
  • KEEP AWAY FROM FIRE

Ivory/Bright Bluebell Stripe PJ Shorts

£18.00

These adorable dungarees are perfect for fuss-free dressing. They’re easy to pull on (even on sleepy mornings) and feature playful logos and trim details that will make you both smile. But don't underestimate them just because they're pretty and soft: that hard-wearing cotton is perfect for little…

  • Adjustable buttons on the straps
  • Inside leg popper fastening on sizes up to and including 18-24m
  • 100% cotton
  • Machine washable

Ivory/Bright Bluebell Stripe Fun Dungarees

£23.00

4.7
(7 reviews)

We’ve added a touch of stretchy elastane to our cotton jersey PJ bottoms for an extra-comfortable fit. Colourful prints can be mixed and matched with the rest of our nightwear range, and the gathered waist is ideal for tucking in tops on cooler nights.

  • 97% cotton 3% elastane
  • Machine washable
  • Snug fit, close fitting garments are less likely to catch fire so this style is designed to fit snugly, not flame resistant
  • KEEP AWAY FROM FIRE

Ivory/Bright Bluebell Stripe PJ Bottoms

£18.00

5
(3 reviews)

We’ve made this T-shirt a little bit special with pretty frilled cuffs and playful trims. This soft jersey style comes in colourful prints and stripes and has sweet detailing, with poppers down the back for a full opening to make dressing (and undressing) easier.

  • Back popper placket
  • 100% cotton
  • Machine washable

Ivory/Bright Bluebell Stripe Pretty Trim T-Shirt

£15.00

5
(1 review)

Ahoy there, sailors. Our socks have gone nautical with a bunch of really cool cats in hats. Whichever option you choose, the ribbed top will keep your socks nice and secure. This fun-filled five-pack means a different pair for each school day.

  • Anchor 75% cotton 24% polyamide 1% elastane, bright pink fish 76% cotton 22% polyamide 1% acrylic 1% elastane, green and pink fish 78% cotton 22% polyamide 1% elastane
  • Machine washable

5 Pack Socks

£18.00 £9.00

Comfortable and casually stylish low riding lace-ups in wear-with-everything navy and brown, lined with a standout bright shark print.

  • Suede upper
  • Textile lining and insock
  • Synthetic sole

Suede Lace-ups

£39.50 £19.75

5
(1 review)

Supremely cosy mittens with a Winter-defying pop of colour stitched in. Turn up the bright with a matching scarf and hat.

  • 43% acrylic 29% nylon 16% mohair 12% wool
  • Hand wash or dry clean

Chunky Knit Mittens

£29.00 £20.30

2.5
(6 reviews)

This wardrobe essential in flattering viscose elastane is offered in a rainbow of bright Summer colours and prints you can dress up or down.

  • 95% viscose 5% elastane
  • Machine washable
  • Fitted shape
  • Length finishes at low hip
  • Drapey jersey with stretch

Easy Vest

£29.50 £17.70

4.4
(152 reviews)

Our cotton boxers will give you day-long comfort with soft fabric and stretchy elastic waistbands. Choose from fun Nessie print pairs or bold stripes with a bright trim from this five-pack. Our designs each have a classic fly button, too.

  • Main 100% cotton, Waistband 54% polyamide 25% elastodiene 21% polyester
  • Machine washable

5 Pack Boxers

£30.00

5
(1 review)

Everyone needs a good sun hat. This one's made from cotton, so it'll keep your head cool while shading your eyes from bright sunlight. Now, where's that boogie board?

  • Outer 100% cotton, Lining 100% cotton
  • Machine washable

Fishermans Hat

£17.00

This lightweight jumper was built with between-season days in mind. Contrast pop trims, stripy details and bright colour combinations make our crew look pretty cool. In knitted cotton that feels marvellously cosy, we think we’re on to a winner…

  • 100% cotton
  • Machine washable

Simple Crew Jumper

£30.00

5
(1 review)

These colourful jersey pyjamas are the stuff of dreams in soft jersey. The playful hotchpotch design combines stripes and solids for a bright finish. The loose fit with stripy waistband is cool and comfortable for hotter nights.

  • 100% cotton
  • Machine washable
  • KEEP AWAY FROM FIRE

Hotchpotch Pyjamas

£26.00

This T-shirt is bright and bold – a bit like you. We've mixed up a classic nautical print by adding even more sunny-coloured stripes. Pop it on with your favourite pair of shorts and you’re good to go.

  • 100% cotton
  • Machine washable

Colourblock Stripe T-shirt

£17.00

Perfect for the tropics or a sunny day closer to home, this dress comes in bright colours with a choice of appliqué sequinned characters. With a soft cotton base, it's super comfortable for hot weather explorations.

  • 100% cotton
  • Machine washable

Tropical Appliqué Dress

£30.00

5
(1 review)

These bright sandals are made to bring a little fun to your outfits. The oversized 3D details add a playful pop of colour to dresses, shorts and skirts on sunnier days.

  • Adjustable touch and close fastening
  • Leather upper
  • Man-made lining
  • Leather board insock
  • Man-made sole

Holiday Sandals

£29.00

5
(2 reviews)

These Mary Janes deserve a ‘wow’. They’re hard-wearing in soft canvas material and bright with beautiful floral and bird embroidery, as well as extra-special metallic highlights. The easy touch-close fastenings are great for speedy getaways, too.

  • Adjustable touch and close fastening
  • Textile upper, lining and insock
  • Man-made sole

Embroidered Canvas Mary Janes

£27.00

Go incognito when you’re adventuring in fields of blooms with this bright tee. Our spring-ready T-shirt comes in bold colours with pretty crochet flowers. In soft cotton jersey, it’s comfortable to wear and will live up to the wash cycle.

  • Crochet motif appliqué
  • 100% cotton
  • Machine washable

Floral Crochet T-shirt

£21.00

3
(2 reviews)

Sweeter than Brighton rock and candyfloss, this flirty sundress will bring you sunshine (even if the weatherman doesn't cooperate). A cinched-in waist, Ponte fabric, V-neck shape and A-line skirt flatter your figure, while bright colours keep things cheerful.

  • Skirt 39% cotton 29% polyamide 27% modal 5% elastane, Bodice 79% cotton 16% polyester 4% polyamide 1% elastane, Lining 100% polyester
  • Machine washable
  • Flattering shape through bust and waist leading to a gentle A-line shape
  • Length finishes at knee
  • Two front pockets
  • Medium weight ponte jersey
  • Fully lined
  • Concealed side zip

Belle Ponte Dress

£80.00

5
(1 review)

In bright colours and soft Ponte fabric, this fit-and-flare V-neck dress is just the ticket for special days out. The A-line skirt and ruching on the sides give it a really flattering fit that'll keep you comfortable too.

  • Outer 39% cotton 29% polyamide 27% modal 5% elastane, Lining 100% polyester
  • Machine washable
  • Length finishes at knee
  • Short sleeves
  • Medium weight ponte jersey
  • Fully lined
  • Pleat detail at waist
  • Concealed back zip

Alicia Ponte Dress

£90.00

5
(1 review)

There's nothing like a traditional baby bonnet to get us oohing and aahing. But it's not just a pretty shape, it's also practical – it sticks out far enough to keep your little one's face shaded from bright sunlight and the fastening under the chin keeps it secure.

  • 100% cotton
  • Machine washable

Bonnet

£15.00

Pop this hat on to protect little eyes from bright sunshine. It's made from breathable cotton jersey to keep your baby cool and comfortable on hot afternoons. The touch-and-close chinstrap keeps it secure, so that's one less thing to worry about. Best of all, it's reversible – two hats in one.

  • Fully reversible
  • 100% cotton
  • Machine washable

Jersey Reversible Hat

£15.00

Splashing around is more fun with the right gear. Our bathers are perfect for getting your future swim champion off on the right stroke. The bright and colourful prints will delight him (and you). There's room for a swim nappy inside, so no little accidents in the pool.

  • Lining up to and including 18-24m: face 100% cotton, back 100% polyurethane
  • Lining from 2-3y upwards 100% polyester
  • Elasticated waist with functional drawstring
  • RED: main 52% polyester 48% polyamide
  • Lining 100% polyester
  • BLU: main 70% polyester 30% polyamide
  • DBL: main 70% polyester 30% polyamide
  • Machine washable

Baby Bathers

£15.00

4.8
(4 reviews)

The snappy crocs on this towel will scare off anyone who dares to steal your spot on the beach (or by the pool). The bright print makes it easy to find after heading off for some fun in the sea, and it's made from 100% cotton – perfect for getting dry.

  • 100% cotton
  • Machine washable

Beach Towel

£20.00

Comfort is key in these cool boxers. The supersoft cotton makes our design easy to wear and they have an elastic waistband for a perfect fit. Each pair has a fun, colourful print and our bright Johnnie b logo around the top.

  • Main 95% cotton 5% elastane, Waistband 67% polyamide 21% polyester 12% elastane
  • Machine washable

3 Pack Boxers

£30.00

5
(2 reviews)

Pop this hat on to protect little eyes from bright sunshine. It's made from breathable cotton jersey to keep your baby cool and comfortable on hot afternoons. The touch-and-close chinstrap keeps it secure, so that's one less thing to worry about. Best of all, it's reversible – two hats in one.

  • Fully reversible
  • 100% cotton
  • Machine washable

Jersey Reversible Hat

£15.00

Our set of seven socks is bursting with bright colours and bold designs. Choose a different pair each day from a selection of sea creatures (plus a hippo), stars and stripes. Our sporty designs are cotton-rich, so your toes will stay cosy.

  • Packaged in a gift box
  • SPT and STR: 78% cotton 21% polyamide 1% elastane
  • BLU: 77% cotton 22% polyamide 1% elastane
  • Machine washable

7 Pack Sock Box

£20.00

4.8
(4 reviews)
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