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These shorts are just the ticket for little curious wrigglers. In a striped seersucker or vintage daisy print, they'll look oh-so-sweet on a hot day. They're fully lined and perfect for outfitting with our logo T-shirts for a bright sunny-day outfit sure to make your little one smile.

  • Garment washed for softness
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Bright Turn-up Shorts

£18.00

5
(1 review)

What's colourful, smiley and ready to jump some waves? Your little one in this bright gingham swimsuit, of course. Baby will love the pretty ruffles and delicate seersucker texture. You'll love the elasticated, easy-change fit. It's sand angel (i.e washing machine) friendly, too. Happy splashing.

  • Fabric provides sun protection UPF 50+
  • 49% polyester 44% polyamide 7% elastane
  • Lining 100% polyester

Frilled Seersucker Swimsuit

£18.00

5
(1 review)

These little appliqué fish are off on an underwater quest with their bright pompom and flutter detailing. They swim across a criss-cross cotton top, with buttoned ruffle straps to match the cuffed shorts. Contrasting colours and patterns make this playsuit a holiday hero.

  • Garment washed for softness
  • Appliqué logo
  • Top 100% cotton
  • Bottoms 100% cotton
  • Machine washable

Strappy Woven Play Set

£30.00

5
(1 review)

Throw some playful colour into the mix with this statement necklace. The pendant features hammered disks for a little texture and look-at-me tassels in bright shades. The short length makes it perfect for dressing up casual tees – choose from antique gold, rose gold or silver to find your favourite.

  • Chain metal
  • Trim 100% polyester
  • 54cm/21¼" total chain length, with 6cm/2½" extender chain
  • Lobster clasp
  • Comes in a Boden box
  • Conforms to BS EN 1811:2011 – safe to wear with nickel allergies

Marianna Necklace

£30.00

We don’t have anything against sunshine but chilly weather does have one thing going for it: we can bring out the layers. And this cosy cotton cardigan with three-quarter length sleeves is a perfect throw-on-and-go outfit saver. Just pop it on with the handy snap fastenings to instantly brighten…

  • 70% cotton 28% acrylic 1% polyamide 1% elastane
  • Machine washable
  • Semi-fitted shape
  • Length finishes at low hip
  • Front welt pockets
  • ¾ length sleeves

Bright Watermelon Tori Cardigan

£85.00 £59.50

4.3
(4 reviews)

These shorts are just the ticket for little curious wrigglers. In a striped seersucker or vintage daisy print, they'll look oh-so-sweet on a hot day. They're fully lined and perfect for outfitting with our logo T-shirts for a bright sunny-day outfit sure to make your little one smile.

  • Garment washed for softness
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Bright Turn-up Shorts

£20.00

5
(1 review)

A bold pop of colour is the easiest way to beat dull mornings, and our brilliantly bright coat does just that. The longline semi-fitted shape keeps things smart, while the reversible back tabs make for mix and match fun. It's finished with four pockets and a single button fastening.

  • Outer 63% polyester 33% viscose 4% elastane
  • Lining 100% polyester
  • Dry clean only
  • Relaxed straight fit
  • Length finishes at knee
  • Front pockets with flaps
  • Full length sleeves
  • Fully lined
  • Button fastening at front

Aileen Coat

£170.00 £85.00

3.7
(20 reviews)

Our hero V-neck does it all. The soft blend of rich merino wool and durable cotton is light enough for layering and will survive the washing machine without losing its shape. In a range of classic colours, this workwear essential looks just as smart with jeans at the weekend.

  • Medium weight knit
  • Machine washable
  • 55% wool 45% cotton

Bright Navy Linden V-neck

£50.00

5
(1 review)

Our versatile V-neck sweater is perfect for in-between season days. The lightweight merino wool and cotton mix feels soft against the skin and will keep its neat fit, wash after wash. The nifty half-zip and internal tape detailing make it the perfect smart style to take you from the working week to…

  • Medium weight knit
  • Zip fastening
  • Machine washable
  • 55% wool 45% cotton

Bright Navy Linden Half-Zip

£55.00

We’ve taken the classic vest shape and added some pretty ruffles. With sweet detailing and a rainbow of colours to choose from, finding your perfect shade will be no trouble at all. Ready, set, sun!

  • Sizes up to and including 4-5y have a keyhole opening
  • 50% cotton 50% modal
  • Machine washable

Bright Bluebell Pretty Vest

£11.00

4.8
(12 reviews)

British brand, Walsh, developed the Tornado in 1983 for athletes competing in major marathons across the globe. The impeccable quality is the same, but the modern colours are all new. A midsole made from shock-absorbing EVA is specifically designed to resist impact, offering comfort and cushioning –…

  • Made in England
  • Upper nylon, suede and PVC
  • Sole man-made
  • Lining textile

Bright Blue/Red Walsh Tornado

£115.00

Shine like a star in our fully lined dress. Bright colours and a removable bow create the perfect party outfit set to impress. Sequinned spots create a twinkling rainbow and the tulle petticoat is made for spinning around the dance floor.

  • Main 100% cotton
  • Lining 100% cotton
  • Net 100% polyester
  • Machine washable

Bright Sequin Spotty Dress

£46.00

4.9
(9 reviews)

Every explorer needs a good pair of sturdy shorts, but why do they always need to be khaki? Spoiler: they don't. Our bright and beautiful pattered pair are made to blend in with the tropical birds and flowers. They've got pockets aplenty for stashing souvenirs and other adventure essentials.

  • Elasticated back waist
  • 100% cotton
  • Machine washable

Bright Adventure Shorts

£24.00

4.3
(6 reviews)

This sweet dress is perfect for twirling around summer birthday parties. Tulle underlayers add extra volume to the soft cotton skirt, while the smocking at the back allows plenty of stretch. Psst... if you look even closer, you'll find embroidered appliqué on the vibrant print. Tie the stripy…

  • Outer 100% cotton
  • Lining 100% cotton
  • Straps 100% polyester
  • Machine washable

Bright Appliqué Dress

£40.00

3.8
(5 reviews)

Adventuring on the high seas? Be sure to pack this swishy dress with its nautical stripy top and bold printed skirt. Whether you choose underwater creatures, fluttery butterflies or another characterful print, the jersey cotton is perfect for climbing the rigging. There's a frill at the waist,…

  • 100% cotton
  • Machine washable

Bright Hotchpotch Jersey Dress

£24.00

5
(12 reviews)

Why stop at sequins – our 100% cotton skirt features stripes and paint-palette spots too. It's also got a comfortable elasticated waist and a flared-out shape made for twirling. Fully lined, this flowing skirt will be on even before the party invitation comes through the door.

  • Elasticated waist with functional drawstring
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Bright Sequin Spotty Skirt

£40.00

Who needs to be the hide-and-seek champion anyway? With bold stripes, playful spots and cheeky prints, this colourful T-shirt is all about standing out in the playground. Crafted in jersey cotton with cheerful animal friends, summer ice lollies, loveable hearts or neon fruit designs, it's guaranteed…

  • Printed logo
  • Main 100% cotton
  • GRN, BLU and BBL: neck rib 100% polyester
  • Machine washable

Bright Print T-shirt

£14.00

4.7
(6 reviews)

Walks back from the pub in the cold just got toastier with our chunky knit. We've crafted this wardrobe staple from a twisted cotton for a texture that's both soft and warm. It has a rib neck to keep out the chill, stitch detailing and a handy half-zip with our signature herringbone puller. Choose…

  • Medium weight knit
  • Machine washable
  • 100% cotton

Bright Blue Marl Sycamore Half-Zip

£65.00

4
(2 reviews)

We have searched high and low to bring you silky cashmere from Inner Mongolia, which is also machine-washable (hooray). The fibres are skilfully knitted into this oh-SO soft cardigan, finished with stitching on the neck, cuffs and hem. Luxuriate in the softness, and feel ever-so pleased with…

  • 100% cashmere
  • BPK: handwash in luke warm water
  • Other options: machine washable
  • Semi-fitted shape
  • Length finishes at mid hip
  • Full length sleeves
  • Button fastening at front
  • Updated styling with stitch detail through rib trims

Bright Watermelon Cashmere Crew Cardigan

£110.00

4.2
(48 reviews)

Meet our refined tailored shorts – perfect for garden parties and seaside strolls. Power-stretch elastane in cotton keeps them feeling comfortable and holding their shape wear after wear. The pocket details on the back and the smooth fitted waistband create a flattering shape, while those WOW prints…

  • 97% cotton 3% elastane
  • Machine washable
  • Sits below natural waist
  • Fitted through waist and hip with a straight leg
  • Side pockets
  • Hook and bar fastening at centre front waist with zip fly
  • Inside leg available in 3"/7.5cm, 4"/10cm, 6"/15cm or 9"/23cm

Bright Pink Gingham Richmond Shorts

£48.00

4.5
(89 reviews)

We've added a touch of magic to this extra-special party dress: delightfully dotty spots woven into the jacquard fabric. There's a detachable grosgrain ribbon sash (because everything's better with a pretty bow) and layers of net lining to create a full ballgown look. Now, where's that glass…

  • PNK: main 62% polyester 38% cotton
  • PNK: lining 100% cotton
  • PNK: net 100% polyamide
  • ECR: main 48% polyester 46% viscose 6% metallised fibre
  • ECR: lining 100% cotton
  • ECR: net 100% polyamide
  • Machine washable

Bright Flamingo Pink Spot Jacquard Spot Dress

£46.00

5
(1 review)

Once you've tried our cashmere, you may find you won’t want to wear anything else. We source the finest yarns from an expert in Inner Mongolia and knit them into a jumper which is gloriously soft, but low maintenance (hello, washing machine). This V-neck comes in a relaxed cut with elegant stitch…

  • 100% cashmere
  • BPK: handwash in luke warm water
  • Other options: machine washable
  • Relaxed fit
  • Length finishes at top thigh
  • Full length sleeves
  • Updated styling with stitch detail through rib trims

Bright Watermelon Cashmere Relaxed V-neck Jumper

£130.00

4.5
(16 reviews)

There’s soft – and then there’s Boden cashmere soft. Our incomparable cashmere is sourced from an expert in Inner Mongolia, who only settles for long and silky fibres. The knitwear team then craft it into this sleek cropped cardigan, complete with stitching on the neck, cuffs and hem. So why not…

  • 100% cashmere
  • BPK: handwash in luke warm water
  • Other options: machine washable
  • Fitted shape
  • Cropped length
  • ¾ length sleeves
  • Button fastening at front
  • Updated styling with stitch detail through rib trims

Bright Watermelon Cashmere Crop Crew Cardigan

£98.00

3.6
(71 reviews)

Strut your stuff with our sleek, high-waisted pencil skirt. Made from clever power-stretch fabric, it nips in at the waist to define your shape without the need for can't-breathe control knickers. Warning: this skirt will add a wiggle to your walk.

  • Outer 97% cotton 3% elastane
  • Lining 100% polyester
  • Machine washable
  • Cotton stretch fabric
  • High waisted
  • Pencil shape
  • Length finishes below knee
  • Fully lined
  • Back vent
  • Concealed back zip

Bright Pink Gingham Richmond Pencil Skirt

£70.00

4.5
(33 reviews)

World: meet ankles. Legs: meet a seriously improved fit. These stylish ankle-skimmer trousers are a smart alternative to jeans, perfect for teaming with a button-down chambray shirt during the week or a longline tunic come the weekend. Made from a cotton-elastane blend, they've got just the right…

  • 97% cotton 3% elastane
  • Machine washable
  • Fitted through waist, hip and thigh with a straight leg
  • Sits below natural waist
  • Ankle length
  • Faux back pockets
  • Front pockets
  • Cotton stretch fabric
  • Hook and bar fastening at centre front waist with zip fly
  • Petite 25"/64cm Regular 27"/69cm Long 29"/74cm

Bright Pink Gingham Richmond 7/8 Trousers

£65.00

4.4
(439 reviews)

Warning: you're going to fall in love with our cropped skinny jeans. They've got the same sleek fit as our classic styles, but we've raised the hem to show off your favourite shoes. The timeless denim fabric has a bit of stretch too, because who says skinny jeans can't be comfortable?

  • IND: 98% cotton 2% elastane
  • STR: 98% cotton 2% elastane
  • Other colours: 97% cotton 3% elastane
  • Machine washable
  • Fitted through waist, hip, thigh, knee and hem
  • Sits below natural waist
  • Cropped length
  • Belt loops
  • Single stud button fastening at centre front waist with zip fly

Bright Pink Cropped Soho Skinny Jeans

£50.00

3.6
(25 reviews)

Boat necks aren't just for sailors you know. Our fully lined dress is a hit on dry land too – thanks to its comfortable jersey fabric. Practice your knots and get a perfect fit with the elegant front-tie detail and you'll be ready for dinner at the captain's table in no time.

  • Body 95% viscose 5% elastane, Lining 100% polyester
  • Machine washable
  • Flattering fitted shape through bust, waist and hip
  • Length finishes below knee
  • Sleeveless
  • Drapey jersey with stretch
  • Fully lined
  • Soft gathers at front

Bright Pink Pretty Posy Tie Waist Jersey Dress

£80.00 £56.00

4.3
(7 reviews)

Look no further than this fanciful skirt to inject your day with instant joy. The clever design has a fitted waist that flares out with large pleats for a full shape. What's more, the cotton poplin will hold its shape all day, whether you're nipping out for an ice cream or sashaying between parties.

  • Main 100% cotton, Lining 100% cotton
  • Machine washable
  • Sits at natural waist
  • Fitted to low hip with a fuller skirt
  • Length finishes above ankle
  • Concealed back zip

Rosehip with Bright Pink Lynne Colour Block Skirt

£75.00

4.2
(9 reviews)

Prepare baby for their first party with this flutter-sleeve, full-skirted dress. The bright fun fabric has lace edging or a pom-braid trim for a sweet finish. If the adorable details don’t garner ‘awws’, the matching knickers are sure to.

  • Comes with matching pants
  • Garment washed for softness
  • Centre back button opening
  • 100% cotton
  • Machine washable

Hotchpotch Woven Dress

£26.00

3.8
(4 reviews)

Here comes double trouble. This top is roar-some with appliqué sharks and dinosaurs on a bright stripy background with colour-pop neck ribs. Because why settle for one cosy T-shirt for your little one when you could have two?

  • Standard fit
  • Short sleeves
  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Reverse Appliqué T-shirt

£16.00

Little ones will go wild for the appliqué animals wrapping themselves around these T-shirts. The 100% cotton is kitten soft and contrasting details are bright as parrot feathers. Hidden shoulder poppers are super useful when it comes to changing time.

  • Standard fit
  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Appliqué Animal T-shirt

£16.00

Our present-ready box of seven cotton-rich pairs of socks bursts with bright colours and bold designs. Sea creatures, hippos, stars and stripes all appear on these fun and sporty socks. Perfect for little feet going on big adventures.

  • GRY: star 80% cotton 19% polyamide 1% elastane, dinosaur 68% cotton 31% polyamide 1% elastane
  • Packaged in a gift box
  • MUL: 73% cotton 26% polyamide 1% elastane
  • STR: 79% cotton 20% polyamide 1% elastane
  • BLU: 77% cotton 22% polyamide 1% elastane
  • Machine washable

7 Pack Sock Box

£20.00

3.3
(3 reviews)

Go for gold in these bright trainer socks. This pack of five colourful cotton-rich styles comes in stripes and camo patterns, perfect for energetic adventurers. Pop them on for playing, climbing and kicking all week long.

  • 80% cotton 19% polyamide 1% elastane
  • Machine washable

5 Pack Trainer Socks

£18.00

Everyone needs a good sun hat. This one's made from cotton, so it'll keep your head cool while shading your eyes from bright sunlight. Now, where's that boogie board?

  • Main 52% cotton 48% linen
  • Lining 100% cotton
  • Machine washable

Fisherman's Hat

£16.00

2.5
(2 reviews)

It’s about to get competitive in our sporty tees. The bright contrasting colours are sure to stand out from the crowd, while the semi-fitted jersey is soft on skin. Football, table tennis or skateboarding? Time to play!

  • Appliqué and embroidery logo
  • 100% cotton
  • Machine washable

Tipped Sports T-shirt

£20.00 £10.00

5
(5 reviews)

Here comes double trouble. This top is roar-some with appliqué sharks and dinosaurs on a bright stripy background with colour-pop neck ribs. Because why settle for one cosy T-shirt for your little one when you could have two?

  • Standard fit
  • Short sleeves
  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Reverse Appliqué T-shirt

£16.00

Little ones will go wild for the appliqué animals wrapping themselves around these T-shirts. The 100% cotton is kitten soft and contrasting details are bright as parrot feathers. Hidden shoulder poppers are super useful when it comes to changing time.

  • Standard fit
  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Appliqué Animal T-shirt

£16.00

What brings the fun to playtime and shines as bright as the sun? Our neon logo tees (of course). They’re perfect for warm days in lightweight cotton with a touch of stretch.

  • Printed logo
  • 100% cotton
  • Machine washable

Summer Raglan T-shirt

£14.00

Prepare baby for their first party with this flutter-sleeve, full-skirted dress. The bright fun fabric has lace edging or a pom-braid trim for a sweet finish. If the adorable details don’t garner ‘awws’, the matching knickers are sure to.

  • Comes with matching pants
  • Garment washed for softness
  • Centre back button opening
  • 100% cotton
  • Machine washable

Hotchpotch Woven Dress

£26.00

3.8
(4 reviews)

Bounce to the beach or skip to the swings in this fun frilly playsuit. Whether you choose bright florals or relaxed chambray, there's a playful bobble trim and a pretty bow at the drawstring waist.

  • Elasticated waistband with functional drawcord
  • BLU: Fluoro trim
  • MUL: Fluoro print
  • Adjustable strap
  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Strappy Frill Playsuit

£32.00

4.7
(3 reviews)

Summer really is everywhere – especially with the details on these bright sandals. Choose from flowers, rainbows or funky fruit to spread sunshine wherever you go. And with comfortable leather uppers and insides, that's likely to be everywhere.

  • Adjustable touch and close fastening
  • Leather upper
  • Man-made lining
  • Leather board insock
  • Man-made sole

Holiday Sandals

£30.00

4.3
(11 reviews)

Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers.

  • Fabric provides sun protection UPF 50+
  • Body outer 80% polyamide 20% elastane
  • Body lining 100% polyester
  • Machine washable

Fun Detail Swimsuit

£20.00

3.7
(44 reviews)

Our fun swimsuit loves nautical adventures, whether it's swimming, surfing or sunbathing. As budding champions practise their backstroke, the two elasticated crossover straps ensure a perfect fit. Choose from two bright colours, both featuring ruffle trims for a charming touch.

  • Body lining 100% polyester, Body outer 55% polyester 40% polyamide 5% elastane
  • Machine washable

Ticking Stripe Swimsuit

£22.00

5
(3 reviews)

With pretty floral embroidery, nothing could make this cover-up more refreshing. The three-quarter length sleeve design is made from 100% cotton to keep things cool and light. Pair with bright sunglasses for instant holiday cool.

  • 100% cotton
  • Machine washable

Embroidered Kaftan

£28.00

Go dotty for our 100% cotton, short-sleeved T-shirts. An all-over polka print makes the contrast neon embroidery pop. Choose from cuddly dog or fluttering bird and pair these crew necks with jeans and bright hi-tops for creative playdates.

  • Embroidered logo
  • 100% cotton
  • Machine washable

Neon Stitch T-shirt

£16.00

5
(1 review)

These cheerful T-shirts spread the 'wow' wherever they go. Magical creatures or a bright sunshine burst out against the supersoft background. Choose between neon touches, sparkling gold foil or fuzzy flocked texture – or choose all three, we won't tell.

  • CRM: Foil print, GRY: Flock print
  • 100% cotton
  • Machine washable

Fun Detail T-shirt

£20.00

4
(2 reviews)

There's no need to wait for the buds to bloom this year with our bright floral sweatshirts. These cosy cotton-rich tops have beautiful all-over prints, designed to keep flower girls toasty-warm when there's still a nip in the air.

  • Main 80% cotton 20% polyester
  • Rib 81% cotton 17% polyester 2% elastane
  • Machine washable

Cosy Printed Sweatshirt

£24.00 £18.00

3.6
(5 reviews)

Shine bright for Monday morning meetings and that special party with this marvellously metallic necklace. The statement-making chain of discs with an adjustable clasp will instantly dress up your trusty plain white tee, and it'll complete your favourite dress, too.

  • Metal
  • 43cm/17" total chain length, 6cm/2½" extender chain
  • Lobster clasp
  • Comes in a Boden box
  • Conforms to BS EN 1811:2011 – safe to wear with nickel allergies

Delphine Necklace

£40.00

4.2
(12 reviews)

Easy elegance comes in the form of this bright dress. With contrasting feather prints, a gathered bodice and a full skirt, it'll give you an hourglass shape that shows you off in all the right places.

  • Outer 100% polyester
  • Lining 100% polyester
  • Machine washable
  • Semi-fitted shape
  • Length finishes at mid calf
  • Fully lined
  • Concealed side zip

Sylvie Dress

£130.00

5
(3 reviews)

There's nothing like a traditional baby bonnet to get us oohing and aahing. But it's not just a pretty shape, it's also practical – it sticks out far enough to keep your little one's face shaded from bright sunlight and the fastening under the chin keeps it secure.

  • Main 100% cotton, Lining 100% cotton
  • Machine washable

Bonnet

£16.00

5
(3 reviews)

…choose which of our appliqué sets to dress baby in today. Choose from cotton-rich designs in paintbox colours – both the dress and contrast print leggings are as bright and fun as your little one. Pair with big imaginations for days spent exploring – and don't sweat, it’s machine washable.

  • Garment washed for softness
  • Appliqué logo
  • Popper fastening at the back
  • Top 100% cotton
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Appliqué Jersey Dress Set

£30.00

2.6
(16 reviews)

Splashing around is more fun with the right gear. Our bathers are perfect for getting your future swim champion off on the right stroke. The bright and colourful prints will delight him (and you). There's room for a swim nappy inside, so no little accidents in the pool.

  • Lining up to and including 18-24m: face 100% cotton, back 100% polyurethane
  • Lining from 2-3y upwards 100% polyester
  • Main 70% cotton 30% polyamide
  • Lining 100% polyester
  • Machine washable

Baby Bathers

£16.00

4.8
(4 reviews)

Splashing around is more fun with the right gear. Our bathers are perfect for getting your future swim champion off on the right stroke. The bright and colourful prints will delight him (and you). There's room for a swim nappy inside, so no little accidents in the pool.

  • Lining up to and including 18-24m: face 100% cotton, back 100% polyurethane
  • Lining from 2-3y upwards 100% polyester
  • Elasticated waist with functional drawstring
  • RED: main 52% polyester 48% polyamide
  • Lining 100% polyester
  • BLU: main 70% cotton 30% polyamide
  • DBL: main 70% cotton 30% polyamide
  • Machine washable

Baby Bathers

£15.00

4.9
(9 reviews)

…a body? Only this extra-snug wraparound style, we think. It's made from premium 100% organically grown cotton made without nasty chemicals, so it's gentle on your little one and the planet. Concealed poppers make dressing easy and the all-over prints of playful seals or bright stars add to the fun.

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Functional wrap with easy snap opening
  • 100% cotton
  • Machine washable

Fun Wrap Body

£14.00

5
(2 reviews)

Exciting plans coming up? Our 100% cotton polo shirt in embroidered or striped patterns makes getting little ones ready a piece of cake. Buttons part-way down the front help with whipping on and off, while bright colours and a structured collar keep things smart. Now, what are you going to wear?

  • Standard fit
  • Short sleeves
  • Garment washed for softness
  • Button fastening at front
  • 100% cotton
  • Machine washable

Fun Polo Shirt

£16.00

These little appliqué fish are off on an underwater quest with their bright pompom and flutter detailing. They swim across a criss-cross cotton top, with buttoned ruffle straps to match the cuffed shorts. Contrasting colours and patterns make this playsuit a holiday hero.

  • Garment washed for softness
  • Appliqué logo
  • Top 100% cotton
  • Bottoms 100% cotton
  • Machine washable

Strappy Woven Play Set

£33.00

5
(1 review)

Underwater explorer? Astronaut? Daredevil? These cool boxers mean every day is a different adventure. Wacky prints and bold stripes with bright trims make getting ready more fun than ever. These five pairs offer all-day comfort thanks to stretchy elastic waistbands, jersey fabric and button fly.

  • Main 100% cotton, Waistband 56% polyamide 25% elastodiene 19% polyester
  • Machine washable

5 Pack Boxers

£26.00

4.9
(7 reviews)

Who says underwear should be boring? With bright colours and lively prints, this three-pack of boxers adds a bit of fun to these wardrobe essentials. They're cotton-rich to make them super comfortable, while the elasticated waistband ensures a perfect fit all day long.

  • Main 95% cotton 5% elastane
  • Waistband 69% polyamide 22% polyester 9% elastane
  • Machine washable

3 Pack Jersey Boxers

£28.00

Don’t let showers get in the way of a fun day out. Keep your little one dry in these bright jackets. They’re easy to put on in a rush thanks to the zip and poppers, with a comfy jersey lining, while storm cuffs keep the rain out. And if they happen to get a bit muddy, they’re machine washable, too…

  • Shower resistant
  • Storm flap detail with poppers
  • Front pockets with flaps
  • Outer 100% polyester
  • Lining 100% cotton
  • Filling 100% polyester
  • Rib 98% cotton 2% elastane
  • Machine washable
  • Can be tumble dried

Fun Printed Duffle

£38.00

4.9
(7 reviews)

Don’t get caught in the rain without our clever waterproof pack-away jacket. This lightweight design has handy hidden zips and a round hood with a breathable mesh lining. Reflective details and pops of colour add bright touches to the crafty camouflage print.

  • Fully waterproof
  • Taped seams
  • Outer 100% polyester
  • Hood lining 100% polyester
  • Machine washable

Active Packaway Mac

£43.00

Get the balance between smart and casual just right in this colourful shirt. Long sleeves and a semi-fitted shape dress things up a notch, while the bright check or stripe patterns add a generous dash of fun. Pops of colour at the hem give the perfect finishing touch.

  • Regular fit
  • Button-down collar
  • Chest pocket
  • 100% cotton
  • Machine washable

Hotchpotch Laundered Shirt

£28.00

Cool footwear without the hassle of laces? Count us in. Sunshine-y stripes and bright outsoles bring a burst of colour to every step. Washed canvas uppers mean they’re soft, durable and adventure-ready. With shoes this fun, don't be surprised if he wants to sleep in them.

  • Textile upper and lining
  • Man-made sole

Laceless Canvas Shoes

£22.00

5
(1 review)

Wading through rock pools and relaxing on the beach just got more fun with our jaw-some flip-flops. The shark print is bound to ward off any nasty jellyfish, while the bright and cheery stripes match back to our boys' swimwear range.

  • Synthetic upper, insock and sole

Printed Flip-flops

£10.00

Splashing around is more fun with the right gear. Our bathers are perfect for getting your future swim champion off on the right stroke. The bright and colourful prints will delight him (and you). There's room for a swim nappy inside, so no little accidents in the pool.

  • Lining up to and including 18-24m: face 100% cotton, back 100% polyurethane
  • Lining from 2-3y upwards 100% polyester
  • Elasticated waist with functional drawstring
  • RED: main 52% polyester 48% polyamide
  • Lining 100% polyester
  • BLU: main 70% cotton 30% polyamide
  • DBL: main 70% cotton 30% polyamide
  • Machine washable

Baby Bathers

£15.00

4.9
(9 reviews)

Catch a wave (or five) in these bright surf shorts. With seaside-ready prints and colours, they're perfect for days on the sand – and the elasticated waistband means they're super comfortable, too. We’ve added a handy back pocket for shells, starfish and other beachy finds.

  • Fabric provides sun protection UPF 50+
  • Main 100% polyester
  • Lining 100% polyester
  • Machine washable

Surf Shorts

£18.00

5
(2 reviews)

Aren’t holidays great? All you need is a pool, sunshine and some fun shorts. These ones come in bright designs to keep you looking cool. There's a stretchy waistband that's ultra-comfortable, whether you're reading a book on the beach or making a splash in the water.

  • Main 76% cotton 24% polyamide
  • Lining 100% polyester
  • Machine washable

Poolside Shorts

£22.00

Splashing around is more fun with the right gear. Our bathers are perfect for getting your future swim champion off on the right stroke. The bright and colourful prints will delight him (and you). There's room for a swim nappy inside, so no little accidents in the pool.

  • Lining up to and including 18-24m: face 100% cotton, back 100% polyurethane
  • Lining from 2-3y upwards 100% polyester
  • Main 70% cotton 30% polyamide
  • Lining 100% polyester
  • Machine washable

Baby Bathers

£16.00

4.8
(4 reviews)

Calling all skaters and wave riders: our raglan tops with contrasting long sleeves are just the thing for sea-faring fun and downtime in the park. Bright colour-pop collars and neon graphics give these cotton T-shirts stand-out points, and the relaxed pull-on style means less time spent getting…

  • Fluoro print
  • 100% cotton
  • Machine washable

Long-Sleeved Raglan T-shirt

£16.00

…a body? Only this extra-snug wraparound style, we think. It's made from premium 100% organically grown cotton made without nasty chemicals, so it's gentle on your little one and the planet. Concealed poppers make dressing easy and the all-over prints of playful seals or bright stars add to the fun.

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Functional wrap with easy snap opening
  • 100% cotton
  • Machine washable

Fun Wrap Body

£14.00

5
(2 reviews)

Our short-sleeved graphic T-shirts are made from 100% cotton, so they'll stay cool and comfortable on busy days. They’re perfect for school holidays, in bright colours and prints that are full of character – where else have you seen pugs and sharks in shades? Seriously cool.

  • Printed logo
  • 100% cotton
  • Machine washable

Shady Animal T-shirt

£18.00

5
(1 review)

Time for a game of hide-and-seek? It'll be tricky to hide in this short-sleeved top with bright colourblocking across the body. The soft jersey fabric feels comfortable against the skin, while the button-up collar makes it a great choice for smarter occasions.

  • 100% cotton
  • Machine washable

Colourblock Piqué Polo Shirt

£18.00

5
(2 reviews)

Exciting plans coming up? Our 100% cotton polo shirt in embroidered or striped patterns makes getting little ones ready a piece of cake. Buttons part-way down the front help with whipping on and off, while bright colours and a structured collar keep things smart. Now, what are you going to wear?

  • Standard fit
  • Short sleeves
  • Garment washed for softness
  • Button fastening at front
  • 100% cotton
  • Machine washable

Fun Polo Shirt

£18.00

…explorers from venturing outdoors, so we made sure our bold appliqué sweatshirt is ready for days when there’s a nip in the air. The half-zip jersey design has ribbed cuffs and a funnel neck to keep things cosy while the conker search is on. Look out for the bright detailing on the sleeve too.

  • 83% cotton 17% polyester
  • Rib 100% cotton
  • Machine washable

Half-zip Sweatshirt

£35.00 £21.00

4.7
(3 reviews)

Ready, set, go! Our joggers tick all the sporty boxes. With a back pocket, elasticated waist and drawstring, they’ll keep budding champions comfortable as they reach for the finish line. Soft cotton and ribbed cuffs seal in the warmth, while bright appliqué stripes add some colourful fun.

  • Elasticated waist with functional drawstring
  • Front pockets
  • Back patch pocket
  • 100% cotton
  • Machine washable

Sports Stripe Joggers

£28.00

3
(1 review)

Add a splash of sunshine to every day with this bright tie-back boho necklace. With a choice of colourful crocheted fruit drops or rainbow bobbles, either design will accessorise any outfit – including our fruit-themed tops and dresses. Print pouches with colour-match ties mean it's a great present,…

  • PNK: cotton flowers, cotton covered beads
  • BLU: cotton covered beads, cotton crochet fruit, polyester cord
  • NVY: resin beads, acrylic pom poms, cotton cord
  • Comes in a drawstring bag

Fabric Necklace

£14.00

4.5
(2 reviews)

This box of cotton-rich socks is bursting with cheerful designs and bright colours. Choosing which pair to wear might not be so easy – but never fear, there’s a pair for each day of the week. With their delightful packaging, they would make a perfect present, too.

  • MUL: Dogs/Green Spot 79% cotton 20% polyamide 1% elastane, Red/White Spot 70% cotton 19% polyamide 10% acrylic 1% elastane
  • MLT: Dinosaurs 70% cotton 29% polyamide 1% elastane, Red stripe 79% cotton 20% polyamide 1% elastane, Blue stripe 74% cotton 20% polyamide 5% acrylic 1% elastane, Green stripe 64% cotton 20% polyamide 15% acrylic 1% elastane
  • BLU: green stripe 56% cotton 22% polyamide 21% acrylic 1% elastane, rhino 78% cotton 20% polyamide 1% acrylic 1% elastane, other designs 78% cotton 21% polyamide 1% elastane
  • Packaged in a gift box
  • PNK: 78% cotton 21% polyamide 1% elastane
  • Machine washable

7 Pack Sock Box

£20.00

4.4
(5 reviews)

Two hats in one? Yes, please. Mix it up with a simple flip in our soft and colourful design. With an eye-catching print on one side and bright stripes on the other, it’s perfect for young explorers who can't always make up their mind (we can relate).

  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Jersey Reversible Hat

£16.00

5
(1 review)

Our bright prints are fun to wear and practical too. This lightweight anorak with a jersey lining keeps you dry during unexpected showers. Pack it for picnics and stuff those pockets full of tasty treats. And there's no need to avoid splashing around in muddy puddles – you can pop it in the wash…

  • Shower resistant
  • Outer 100% polyester
  • Body and hood lining 100% cotton
  • Sleeve lining 100% polyester
  • Filling 100% polyester
  • Rib 99% polyester 1% elastane
  • Machine washable

Jersey-lined Anorak

£35.00

4.8
(30 reviews)

Our navy and white star print anorak brings the night sky a little closer to home. Fluorescent trim along the zips adds a bright touch, while the jersey lining and ribbed cuffs keep the chill at bay during star-gazing sessions. What's more, it's water resistant, so the weather won't get in the way…

  • Shower resistant
  • Outer 100% polyester
  • Body and hood lining 100% cotton
  • Sleeve lining 100% polyester
  • Rib 89% cotton 10% polyester 1% elastane
  • Machine washable

Patterned Jersey-lined Anorak

£46.00

5
(1 review)

Frill seekers will love this pretty dress. In bright florals or a classic stripy design, it's perfect worn alone or layered with a T-shirt on chilly days. The elasticated back means it's easy to pull on and off, while the full lining makes it feel nice and soft.

  • 100% cotton
  • Machine washable

Frilly Cross-back Dress

£28.00

4.9
(12 reviews)

This printed dress is perfect for outdoor adventures, thanks to its soft crinkly fabric. The fluttery sleeves make it ideal for garden games, and its lining ensures a warmth on chillier days. The bright bunny and flower pattern is just the icing on the cake.

  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Crinkle Hotchpotch Dress

£32.00

4.5
(2 reviews)

When the sun's out, there's no time to waste – just slip on this pretty sundress with colourful crochet sleeves. Choose the bright floral print or playful stripes – both are made from soft cotton jersey with a fun bobble trim, keeping things cool and comfortable for playtime in the garden.

  • 100% cotton
  • Machine washable

Crochet Sleeve Sundress

£24.00

4.7
(7 reviews)

…for the swishiest skirt, this tiered dress with a playful bobble trim would certainly win. Whether you choose classic stripes or a bold tile print, both bright designs are crafted from supersoft cotton jersey. Finished with frills and fluttery sleeves, it's perfect for twirling through sunny days.

  • 57% cotton 43% modal
  • Machine washable

Tiered Jersey Frill Dress

£26.00

5
(2 reviews)

Turn up at the party with a crowd of flamingos or shine bright with broderie stars in this spaghetti-strap dress. Crafted from breezy cotton and fully lined with adjustable straps, it'll stay comfortable for dancing on balmy nights. There are even pockets to stash an extra handful of sweets – shh.

  • LBL: main 100% cotton
  • LBL: lining 100% cotton
  • BLU: main 100% viscose
  • BLU: lining 100% cotton
  • Machine washable

Strappy Woven Dress

£35.00

3.3
(3 reviews)

…this scalloped dress is just the thing for party games of pin-the-tail-on-the-unicorn. Each tier on the skirt and yoke is trimmed with a pop of bright colour and there's an invisible zip at the back. Breathable cotton and straps mean it stays comfortable for long days searching for pots of gold,…

  • Concealed back zip
  • 100% cotton
  • Machine washable

Rainbow Scallop Dress

£46.00

…choose which of our appliqué sets to dress baby in today. Choose from cotton-rich designs in paintbox colours – both the dress and contrast print leggings are as bright and fun as your little one. Pair with big imaginations for days spent exploring – and don't sweat, it’s machine washable.

  • Garment washed for softness
  • Appliqué logo
  • Popper fastening at the back
  • Top 100% cotton
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Appliqué Jersey Dress Set

£28.00

2.6
(16 reviews)

When the sun finally comes out, reach for this breezy A-line dress with its bright floral print. The loose fit makes it easy to put on over a swimsuit at the seaside. A full lining gives it a smart finish – perfect for heading straight from building sandcastles to sipping fruit juice at the beach…

  • 100% cotton
  • Machine washable

Surf Floral Sun Dress

£24.00

5
(1 review)

From biking adventures to running around the garden, this lightweight playsuit with bright crochet straps does it all. Made from crinkly cotton, it has an elasticated back panel so it's ready for action and it's fully lined for comfort. Store essential supplies for the day in the front pockets.

  • Smocked elasticated back bodice
  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Crochet Crinkle Playsuit

£28.00

5
(1 review)

Take friendly flamingos to the beach or dress up in nautical stripes with this comfortable jersey playsuit. The bright printed design features buttons on the shoulders for quick changes. A drawstring waist stays comfortable when stretching to build the highest sandcastle, while the pockets hold your…

  • Elasticated waistband with functional drawcord
  • Double shoulder button opening
  • Fluoro print
  • 100% cotton
  • Machine washable

Short-sleeved Jersey Playsuit

£28.00

4.3
(4 reviews)

Bright prints? Check. Lace and ruffles? Check. Pretty scalloped cap sleeves? Check. These colourful pyjamas are sure to win top prize at this weekend's sleepover. Relaxed-fit shorts and a handy button-down top make for fuss-free bedtime transitions. The dreamily-soft cotton fit might make staying…

  • 100% cotton
  • Machine washable
  • Keep away from fire

Ruffle Pyjama Set

£20.00

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