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Boys Wear

In cotton linen, this colourful shirt is made for impressing grown-ups (and keeping you cool on holiday). It’s the perfect addition to mini suitcases and can be layered with a tee on chillier days, so you can wear it when you get back home too.

  • Regular fit
  • 100% cotton
  • Machine washable

Fun Madras Shirt

£24.00

Dribbles and spills are no problem with our reversible set. Simply flip the stripy velour inside out and wear the patterned jersey instead. Both sides are extra soft to keep the little one warm and cosy. It comes in a matching fabric bag too, so it’s a great present for parents.

  • Comes in a self fabric drawstring bag
  • Outer 77% cotton 23% polyester, Lining 100% cotton
  • Machine washable

Whales Cosy Reversible Set

£33.00

5
(2 reviews)

Smart on one side and fun on the other, our reversible jacket is perfect for every rainy day situation. Wear the brightly coloured side for outdoor adventures, or turn it inside out for wet walks to school. The padding and shower-resistant fabric will keep you dry and cosy whichever side you choose.

  • Shower resistant
  • Main 100% polyester
  • Reverse 100% polyamide
  • Filling 100% polyester
  • Machine washable
  • Can be tumble dried on a low heat setting

Fun Reversible Chilly Days

£48.00 £24.00

4.5
(2 reviews)

This T-shirt was offered a spot in the art gallery, but we thought your wardrobe deserved it more. Choose between fun options that are comfortable to wear AND easy to wash. Now, are you more ‘dog on a skateboard’ or ‘meh monster’?

  • Printed logo
  • 100% cotton
  • Machine washable

Graphic T-shirt

£19.00

5
(6 reviews)

Weekend excursions to the seaside are even more fun when you’re wearing a stripy top. Crafted from 100% cotton, our Breton will keep you cosy whatever the weather. And if you spill ice cream, there’s no problem as it’s machine-washable – hooray.

  • 100% cotton
  • Machine washable

Mariner Breton

£18.00

4.3
(3 reviews)

From fence hurdling to roly-poly races, this pure-cotton slub jersey was built with sports days in mind. Light enough for speedy getaways and comfortable enough to wear all day long – just pick your colour and then run wild.

  • 100% cotton
  • Machine washable

Sports Stripe Tee

£14.50 £10.15

5
(3 reviews)

Drizzly days mean splashing in puddles, feeding the ducks and wearing colourful anoraks. Our bright prints suit boys and girls, and our reflectors will keep you safe on darker days. The warm jersey lining is soft and cosy, while the cuffs and hood are designed to stop rain getting in. What's more,…

  • Shower resistant
  • Jersey lined hood and body, polyester lined sleeves
  • Detachable hood
  • Elasticated waist with elastic drawstring and toggles
  • MBL and RED: main 100% polyamide
  • BLU: main 100% polyester
  • YEL: top: outer 100% polyamide, contrast panels 100% polyester
  • Body and hood lining 100% cotton
  • Sleeve lining 100% polyester
  • Cuff rib 60% acrylic 40% cotton
  • Machine washable
  • Can be tumble dried on a low heat setting

Jersey Lined Anorak

£44.00

4.8
(9 reviews)

Ready to meet your new favourite T-shirt? This relaxed slub design has nautical stripes and fun appliqué details. You’ll want to wear it everywhere, from getting ice cream to enjoying fish and chips by the sea. And its cosy cotton fabric is the cherry on top.

  • Main 100% cotton
  • Machine washable

Slub Stripe Appliqué T-shirt

£20.00

Whether you're jetting off somewhere sunny or hanging about at home, this graphic T-shirt should get you in the holiday mood. Wear it with shorts for warm days at the park, or layer under a shirt for an evening trip to the cinema.

  • 100% cotton
  • Machine washable

Summer Graphic T-shirt

£19.00

4.7
(3 reviews)

Instead of covering your legs with sand to keep warm after a swim, pull on these soft towelling sweatpants and feel nice and toasty in no time. These holiday essentials are finished with fun prints and stripes, so you can wear them on beach walks too.

  • 83% cotton 17% polyester
  • Machine washable

Towelling Sweatpants

£26.00

5
(3 reviews)

The Fair Isle Knitted Scarf is at once easily matched to all outfits- thanks to its timeless motif and cool colour palette. A bit different from the normal dull stripe of colour. Wear with our Fair Isle Knitted Hat for a toasty set.

  • 100% acrylic
  • Machine washable

Fair Isle Knitted Scarf

£19.50 £15.60

5
(3 reviews)

Not all heroes wear capes: some wear these T-shirts with fun comic-book logos and embroidered details. Saving the day can be messy work, but this tee is made from 100% cotton that's easy to wash – so you'll always be ready for your next adventure.

  • Embroidery, appliqué & print logo
  • 100% cotton
  • Machine washable

Hero T-shirt

£20.00 £12.00

5
(3 reviews)

Meet you at the bottom of the sea. This fun T-shirt features underwater designs, brought to life in a shiny foil print. You'll feel right at home wearing it to run along the beach, jump over waves and build the world’s best sandcastle.

  • Printed logo
  • 100% cotton
  • Machine washable

Underwater Logo T-shirt

£17.00

…school just got even better with these 100% brushed cotton bottoms. Our loose fit, super comfortable pull-ons are the first thing you’ll want to wear after a hectic day of spelling tests and geography lessons. And they're machine washable, so you won't need to stress about chocolate ice cream…

  • Loose fit
  • Main 100% cotton
  • Machine washable
  • KEEP AWAY FROM FIRE

Brushed Pull-ons

£30.00

…occasions demand a special shirt and we've got just the thing. This 100% cotton Oxford style has a classic button-down collar and a cheeky pop of colour on one button hole. Wear this to birthday parties and fancy dinners and you'll win the award for best-dressed every time (sorry, grown-ups).

  • Regular fit
  • Chest pocket
  • 100% cotton
  • Machine washable

Oxford Shirt

£23.50

Classic, smart and casual – it's not often you find such a great all-rounder. This shirt is made from lightweight cotton with classic British colours and grown-up checks that were hand-picked by Johnnie himself. Button it up when grandma visits, then wear it loose when playtime comes around.

  • Regular fit
  • Chest pocket
  • 100% cotton
  • Machine washable

Laundered Shirt

£26.00

5
(2 reviews)

…occasions demand a special shirt and we've got just the thing. This 100% cotton Oxford style has a classic button-down collar and a cheeky pop of colour on one button hole. Wear this to birthday parties and snazzy dinners and you'll win the award for best-dressed every time (unlucky, grown-ups).

  • Regular fit
  • Chest pocket
  • 100% cotton
  • Machine washable

Oxford Shirt

£24.00

We think life’s a little better illustrated. That’s why we’ve added some new characters to our favourite sporty T-shirt. In 100% cotton slub jersey, it’s comfortable to wear and easy to wash. The long, raglan sleeves aren’t just bright but practical too.

  • Slub jersey
  • Printed logo
  • 100% cotton
  • Machine washable

Raglan Logo T-shirt

£22.00

4.5
(6 reviews)

These brightly coloured shorts are just waiting for a fun day at the seaside. The stretchy waist gives them a relaxed fit so they're easy to wear all day. We’ve also made them with a hard-wearing fabric that's perfect for clambering into boats or building sandcastles on the beach.

  • Knee length
  • Ribbed waistband with functional drawstring
  • Side seam pockets
  • Back patch pockets
  • 100% cotton
  • Machine washable

Rib Waist Shorts

£26.00

4.5
(6 reviews)

Are you ready to get seriously comfortable? Our soft cotton bottoms are perfect for family film nights, lazy weekend breakfasts and even for wearing to bed. The sailor stripes make them smart enough to wear outside too, so if your friends call round you won't even need to get changed.

  • Mid calf length
  • Ribbed waistband with functional drawstring
  • 100% cotton
  • Machine washable

Jersey Baggies

£24.00

4.5
(13 reviews)

With a stretchy opening and soft-yet-durable 100% leather, these baby shoes are easy to slip onto tiny feet and are comfortable to wear. Metallic leather, embroidered face detail and 3D bunny ears add a little extra fun to baby’s outfit.

  • Leather upper, lining and insock

Baby Leather Shoes

£25.00

Whether you're skating down the street or splashing in the waves, these board shorts have it covered. They've got a smart chambray look for everyday wear, with pockets and a real zip and popper fastening.

  • TBC
  • Lining 100% polyester
  • Machine washable

Board to Board Shorts

£28.00

Snap to it with our adventure-ready shoes. Elastic side panels mean they’re super-speedy to pull on and soft canvas make them comfortable to wear. But beware! With 3D teeth and embroidered eyes, these shoes could look like there's been a zoo outbreak.

  • Canvas upper, lining and insock
  • Man-made sole

Novelty Canvas Pull-ons

£27.00

4.2
(5 reviews)

Monsters: if you can't beat them, join them, by wearing this shaggy ‘disguise’. Our colourful zip-through is fully reversible – great for hiding accidental spills (and for giving ogres the slip). With a warm fleecy lining, it’s ideal for layering and as an alternative to jackets too.

  • Outer 100% polyester
  • Reverse 100% cotton
  • Machine washable

Reversible Shaggy Zip-through

£39.50

4.8
(26 reviews)

Comfort is key in these cool boxers. The supersoft cotton makes our design easy to wear and they have an elastic waistband for a perfect fit. Each pair has a fun, colourful print and our bright Johnnie b logo around the top.

  • Main 95% cotton 5% elastane, Waistband 67% polyamide 21% polyester 12% elastane
  • Machine washable

3 Pack Boxers

£30.00 £21.00

5
(2 reviews)

It’s the weekend and it’s time to throw on something comfortable after a hard day of riding bikes and climbing trees. Our jersey raglan top and cotton poplin trousers set (complete with elasticated waist and draw cord) is just the thing to keep you cosy. It's even smart enough to wear on sleepovers.

  • Loose fit
  • Jersey top
  • Main 100% cotton
  • Machine washable
  • KEEP AWAY FROM FIRE

PJ Set

£30.00

These carpenter jeans have a rugged look, with loops and camouflage print pockets to keep all your essential tools. Their relaxed fit and easy pull-on waist are designed for comfort. Reinforced Warrior Knee patches mean they won't wear out (however hard you work).

  • Warrior Knees
  • Relaxed fit
  • Ribbed waistband with functional drawstring
  • 100% cotton
  • Machine washable

Rib Waist Carpenters

£30.00

This sporty take on the bomber jacket is perfect for layering over jeans or joggers. Its two-tone indigo just gets better with age, developing a cool vintage look as you wear and wash it. But we don't think you'll need another excuse to pop it on every day!

  • Indigo dyed (see aftercare guidelines page)
  • Main 76% cotton 24% polyester
  • Rib 100% cotton
  • Machine washable

Indigo Bomber

£35.00 £17.50

In bright prints with colourful contrast pockets, this romper is fun for baby to wear (and sweet for you to look at). It's easy to pull on too, thanks to its popper openings which also make emergency changes a breeze. The 100% cotton fabric is soft on baby’s skin, while the short sleeves and legs…

  • Back popper placket opening
  • Inside leg popper fastening
  • 100% cotton
  • Machine washable

Fun Summer Romper

£19.00

We’re bringing the zoo to baby (because they probably can’t crawl that far just yet). This animal-toting T-shirt is super colourful and soft, and the striped cotton is hard-wearing, so it's built to withstand all sorts of spills.

  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Animal Antics T-Shirt

£16.00

5
(1 review)

Made from hard-wearing nylon, our woodland bag is durable enough to carry sandwiches, drinks (in stop-the-spill elasticated pockets) and everything needed for a fun forest day out. The brightly coloured appliqué design and foxy print will make you want to carry your rucksack to the teddy bear’s…

  • Outer and lining 100% polyester
  • 26cm/10¼" wide x 31cm/12" high x 12cm/4½" deep

Fox Rucksack

£29.50

4
(2 reviews)

Twit twoo… This rucksack may look like a night owl, but it’s more than ready for a day trip. With handy side pouches for water bottles (or milkshakes) and plenty of pockets, our bag’s equipped for all your adventuring needs. And hard-wearing nylon makes wiping up spills a doddle.

  • Outer and lining 100% polyester
  • 26cm/10¼" wide x 31cm/12" high x 12cm/4½" deep

Owl Rucksack

£29.50

4.7
(3 reviews)

With fun prints and a cool knee-length style, our shorts are great for warm-day adventures. They're made from hard-wearing 100% cotton, so they can handle everything you throw at them – from tree-climbing to hitting the waves. They're easy to pull on too, so when fun times call you'll be ready.

  • Knee length
  • Elasticated waist with functional drawstring
  • 100% cotton
  • Machine washable

Printed Board Shorts

£28.00

4.6
(10 reviews)

What's that hiding in baby's pocket? From cheeky creatures poking out from the pocket to stripy hotchpotch sleeves, these T-shirts are full of fun. Made from hard-wearing but oh-so-soft cotton, they'll last until baby outgrows them (sob). They're easy to wash too, so no need to fear ice-cream…

  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Fun Pocket T-shirt

£15.00

5
(4 reviews)

Sometimes you have better things to do than fuss with zips and buttons – like playing outside in the sunshine. That’s why we made these pull-on trousers – the elasticated waist and lightweight cotton make them so easy to wear. Pair with a relaxed tee or smarten them up with a blazer.

  • Elasticated waist with functional drawstring
  • 100% cotton
  • Machine washable

Summer Pull Ons

£28.00

4
(1 review)

You'll feel like a distinguished gentleman in these trousers. The smart, slim-fit design matches perfectly with our blazer – wear together for the smoothest and most suave of evening looks. We also added a contrast gingham lining, and adjustable button waist tabs for the ultimate comfort.

  • Slim fit
  • Adjustable waist tabs with button to fasten
  • Hook and bar fastening at centre front waist with zip fly
  • 100% cotton
  • Machine washable

Smart Trousers

£35.00

4
(1 review)

Psst – this might look like a regular zipped hoody, but hidden inside is a secret cushiony lining. We especially love the indigo wash that lightly fades over time. It's so warm (and cosy) that you can wear it instead of a jacket.

  • DBL is indigo dyed (see aftercare guidelines page)
  • Face 100% cotton
  • Lining 100% polyester
  • Rib 100% cotton
  • Machine washable

Borg Lined Zip-through

£39.50

4.1
(7 reviews)

Itching to get out in the sun? Just pull on these shorts and you're ready to go. Wear with a stripy tee and your favourite sunglasses to hit the park with your friends.

  • GRN and GLD: Made in India
  • LDN and STR: Made in Thailand
  • GRN and GLD: Garment dyed
  • LDN: Denim
  • Above knee length
  • LDN: 99% cotton 1% elastane
  • STR: 100% cotton
  • GLD and GRN: 57% cotton 43% linen
  • Machine washable

Pull-on Shorts

£24.00

4
(1 review)

To sea or not to sea? Either is perfectly alright with this rash vest. With fabric including built-in UPF 50+ and short sleeves, you can wear it to the beach or out and about.

  • Provides sun protection Conforms to EN13758-2
  • Only covered areas are protected
  • The protection offered by this item may be reduced with use or if stretched or wet
  • Main 80% polyamide 20% elastane
  • Machine washable

Short Sleeve Rash Vest

£20.00

There’s nobody quite like you, so your clothes should be original, too. This versatile shirt is created using a garment dyeing process, meaning each one is completely unique. 100% cotton means it feels wonderfully comfortable to wear, too – bonus.

  • Garment dyed for a vintage look (see aftercare guidelines)
  • Regular fit
  • 100% cotton
  • Machine washable

Overdyed Shirt

£28.00

Dive into an aquatic adventure with this underwater-themed T-shirt. It features sea creature designs and stripy sleeves (to keep things looking extra nautical), while the slub cotton is cosy to wear.

  • GRY: printed logo
  • BLU: appliqué and printed logo
  • 100% cotton
  • Machine washable

Ocean Life T-shirt

£20.00

5
(1 review)

Stash everything for scout camp in one place with our hard-wearing, colourful rucksack. Practical inside compartments can hold peashooters and packed lunches – and there’s still space for a bag of marshmallows. The design also has zipped pockets on the outside – perfect for storing forest finds and…

  • Outer and lining 100% polyester
  • Sponge clean only
  • 30.5cm/12" wide x 40cm/15½" high x 13cm/5" deep

Colourblock Rucksack

£29.50

5
(1 review)

Our seaside-themed dungarees are both playful and practical. They have fun logos, as well as handy poppers on the strap and side to ensure growing babies can get as much wear out of them as possible. Leg poppers make changing easy, even for the wriggliest of wee ones.

  • Inside leg popper fastening on sizes up to and including 18-24m
  • Adjustable strap fastening
  • BLU: outer 98% cotton 2% elastane, bodice lining 100% cotton
  • DBL: outer 100% cotton, bodice lining 100% cotton
  • Machine washable

Seaside Appliqué Dungarees

£27.00

5
(2 reviews)

Need something special for your little one to wear when visitors come to call? This sweet, traditional romper set is a perfect choice. The soft cotton body makes it super comfortable, while the stripy romper in light seersucker keeps baby cool and smart. Poppers on both make dressing a snap.

  • Body: Gusset popper fastening
  • Body: Back popper placket opening
  • Body: Woven collar
  • Body: 100% cotton
  • Romper outer: 100% cotton
  • Romper bodice lining: 100% cotton
  • Romper: Gusset popper fastening
  • Romper: Adjustable straps
  • Romper: Side button placket opening
  • Machine washable

Ticking Romper Set

£28.00

Help your little one find their feet (and their sea legs) with our nautical-inspired socks. In a soft cotton blend, they’re super-comfortable to wear. Our seven pack of socks comes boxed, making it an ideal present for new additions to the family.

  • MLT: animals 77% cotton 22% polyamide 1% elastane, stars 74% cotton 25% polyamide 1% elastane
  • Packaged in a gift box
  • STP: 80% cotton 19% polyamide 1% elastane
  • Machine washable

7 Pack Sock Box

£17.00 £12.75

4.7
(6 reviews)

Have a whale of a time with our cute bodies. Two feature an all-over print, while the third has classic Boden stripes. Made from hard-wearing ribbed cotton, and machine washable, they're built to last. And they come in a nice bag too, so make a great present for new parents.

  • Comes in a self fabric bag
  • Gusset popper fastening
  • Appliqué logo
  • Envelope neck opening
  • 100% cotton
  • Machine washable

Whales 3 Pack Appliqué Bodies

£33.00 £24.75

For those days when only supreme comfort will do, pull on these easy-to-wear 100% cotton joggers. They may appear relaxed, with their laid-back fit and cosy jersey lining, but they’re made from tough stuff. Check out the Warrior Knees, which are reinforced to stop rips in their tracks.

  • Warrior Knees
  • Elasticated waist with functional drawstring
  • Front and back pockets
  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Lined Woven Joggers

£32.00 £19.20

4.8
(8 reviews)

Your busy little crawler will love this supersoft play set that's hard-wearing enough to handle hours on the floor. This outfit has plain bottoms and a striped top with a Nessie logo around the front and back. Don’t miss the cute broken egg pocket with baby Nessie hiding inside.

  • Centre back popper placket
  • Elasticated waist with functional drawstring on bottoms
  • Top 95% cotton 5% elastane
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Nessie Pocket Play Set

£28.00

Swap a naughty baby for a nautical one with our seaside-themed play sets. The loopback fabric is hard-wearing – so it's more than a match for little ones determined to crawl – and we've made it extra-cosy, too. As if you needed another excuse for baby cuddles.

  • Centre back popper placket
  • Slim fit
  • Elasticated waist with functional drawstring on bottoms
  • Top 95% cotton 5% elastane
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Coastal Jersey Play Set

£26.00

Pets in pockets make playtime even better. The cute seaside pals sewn into the pocket add extra giggles to this easy-to-wear play set, made from long-lasting 100% cotton. With matching tops and bottoms you can be ready to go in moments, so there's more time for fun.

  • Top has shoulder popper opening
  • Top: 100% cotton
  • Bottom outer: 100% cotton
  • Bottom lining: 100% cotton
  • Machine washable

Fun Pocket Play Set

£30.00

5
(2 reviews)

When outfitting is this easy, there's more time for adventures together. The only choice you need to make with this fun T-shirt and shorts play set is between sweet stripes or charming animal appliqués and prints. Either way, they're made from soft, hard-wearing cotton that's perfect for little…

  • Top has an envelope neck opening
  • Bottoms have a fully elasticated waistband with functional drawstring
  • Top 100% cotton
  • Bottoms 100% cotton
  • Machine washable

Fun Summer Jersey Play Set

£26.00

5
(1 review)

Made from sand-washed silk, this relaxed fit shirt with a smart collar and a hidden button-up front is beautifully soft to the touch. Wear with tapered trousers and loafers to tap into the borrowed-from-the-boys trend or tuck into a fitted pencil skirt for a feminine update.

The Silk Shirt

£98.00

4.6
(10 reviews)

Made from sand-washed silk, this oversized shirt with double pockets, a smart collar and a hidden button-up front is beautifully soft to the touch. Wear with tapered trousers and loafers to tap into the borrowed-from-the-boys trend or tuck into a fitted pencil skirt for a feminine update.

  • 100% silk
  • Hand wash or dry clean
  • Relaxed fit
  • Length finishes at top thigh
  • Front pockets
  • Full length sleeves with functional cuffs
  • Sandwashed silk
  • Functional front placket

Silk Shirt

£99.50 £69.65

4
(32 reviews)

Whether it’s a day of fun in the garden or an adventure out, these shorts are ready for action. Our cargo style is perfect for exploring, with six handy pockets to store all your discoveries. We've made this style from hard-wearing fabric to withstand even the toughest of missions.

  • Knee length
  • Garment dyed for a vintage look (see aftercare guidelines page)
  • Inside adjustable waistband up to 12 years
  • Centre front button fastening
  • Two cargo pockets
  • Front and back pockets
  • 100% cotton
  • Machine washable

Cargo Shorts

£30.00

4
(1 review)

We’ve found your secret weapon for easy dressing (and maintaining your Zen). This hard-wearing dungaree and T-shirt set is supersoft and durable, and also has knee patches so it's ideal for early explorers. We think you’ll love the functioning buttons on the straps for those need-for-speed changes.

  • Dungaree: 100% cotton
  • T-shirt: 100% cotton
  • Dungaree: Adjustable buttons on the straps
  • Dungaree: Inside leg popper fastening on sizes up to and including 18-24m
  • Dungaree: Fully lined
  • T-shirt: Envelope neck opening
  • Machine washable

Jersey Dungarees and T-shirt

£30.00 £18.00

5
(3 reviews)