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Boys Wear

Special occasions demand a special shirt and we've got just the thing. This 100% cotton Oxford style has a classic button-down collar and a cheeky pop of colour on one buttonhole. Wear to birthday parties and fancy dinners and win the award for best-dressed every time (sorry, grown-ups).

  • Regular fit
  • Button-down collar
  • Chest pocket
  • 100% cotton
  • Machine washable

Oxford Shirt

£26.00

Soft, sporty and super easy to wear – our classic raglan top is a floordrobe essential. Long sleeves keep off the chill and add a pop of colour to layered looks (just add short-sleeved tees and hoodies). It's perfect for racing around the bases in a game of rounders.

  • 100% cotton
  • Machine washable

Raglan T-shirt

£18.00

5
(3 reviews)

Drizzly days mean splashing in puddles, feeding the ducks and wearing colourful anoraks. Our bright prints suit boys and girls, and our reflectors will keep them safe on darker days. The warm jersey lining is soft and cosy, while the cuffs and hood are designed to stop rain getting in. What's more,…

  • Shower resistant
  • Fully lined
  • BLU: outer 100% polyamide
  • GRN and RED: outer 100% polyester
  • ORA: upper 100% polyamide
  • ORA: lower 100% polyester
  • Body and hood lining 100% cotton
  • Sleeve lining 100% polyester
  • Rib 58% cotton 42% acrylic
  • Machine washable

Jersey-lined Anorak

£43.00 £25.80

5
(2 reviews)

Da dum... Da dum... Our shark-infested shirt blends two lightweight, 100% cotton fabrics. Roll up the sleeves or wear over a T-shirt to reveal the contrasting pattern lurking on the inside.

  • Regular fit
  • 100% cotton
  • Machine washable

Double Cloth Shirt

£32.00

When it comes to keeping cosy, nothing beats this 100% cashmere cardigan. The ultra-soft fabric has stitch detailing and a contrast velvet trim and, because it's machine washable, little ones can wear it practically non-stop. It comes in a lovely presentation box, perfect for a Christmas surprise.

  • 100% cashmere
  • Machine washable

Baby Cashmere Cardigan

£60.00

4
(2 reviews)

Just the ticket for little musicians, our T-shirts feature appliqué instruments and funky embroidery details. The smooth jersey fabric is 100% cotton and stays soft against skin wear after wear – now that's a performance. Just add jeans and get rocking!

  • Appliqué and embroidery logo
  • 100% cotton
  • Machine washable

Rock Star Appliqué T-shirt

£20.00

Classic, smart and casual – it's not often you find such a great all-rounder. This shirt is made from lightweight cotton with classic British colours and grown-up checks that were hand-picked by Johnnie himself. Button it up for special occasions, then wear it loose when playtime comes around.

  • Regular fit
  • Chest pocket
  • 100% cotton
  • Machine washable

Laundered Shirt

£26.00

Ahoy there, captain! It’s time to hit the high seas in this 100% cotton tee. Printed ocean-themed graphics add colour and fun, while the relaxed fit makes them easy to wear on lazy mornings and weekends spent exploring. Can we be your first mate?

  • Printed logo
  • 100% cotton
  • Machine washable

High Seas T-shirt

£18.00 £14.40

What’s wet and scary, but also supersoft? Little ones wearing this dino-themed towel, of course! The cotton-rich blend ups the snuggle factor (and makes getting dry a breeze), while the bright print is perfect for the beach or around the pool. Match it with our swimwear to complete the set.

  • Main 100% cotton
  • Machine washable

Beach Towel

£20.00

…just got even better with these 100% brushed cotton bottoms. Our loose fit, super comfortable pull-on trousers are the first thing you’ll want to wear after a hectic day of spelling tests and geography lessons. And they're machine washable, so you won't need to stress about chocolate ice cream…

  • Loose fit
  • Main 100% cotton
  • Machine washable
  • KEEP AWAY FROM FIRE

Brushed Check Bottoms

£30.00

…Breton top gets a fun makeover with eye-catching prints that were made to set sail for adventures on the high seas. These pirate-themed T-shirts in 100% cotton are just the thing to wear while searching for hidden treasure. Finished with long sleeves, they’ll keep all hands on deck nice and toasty.

  • Foil print: GRY option
  • Printed logo
  • 100% cotton
  • Machine washable

Fun Breton T-shirt

£20.00

5
(1 review)

These brightly coloured shorts are just waiting for a fun day at the seaside. The stretchy waist gives them a relaxed fit so they're easy to wear all day. We’ve also made them with a hard-wearing fabric that's perfect for clambering into boats or building sandcastles on the beach.

  • Above knee length
  • Elasticated waist with functional drawstring
  • Side seam pockets
  • Back patch pockets
  • 100% cotton
  • Machine washable

Rib Waist Shorts

£26.00

Splash, splash, gnash, gnash! Shark incoming! With a zip-up front, ribbed cuffs and lined hood, our fun hoody is easy and cosy to wear. The scary shark fin and appliqué face are bound to terrify fishy friends on deep sea adventures.

  • Appliqué and embroidery logo
  • 100% cotton
  • Machine washable

Shark Zip-through Hoodie

£40.00

4.5
(2 reviews)

These carpenter jeans have a rugged look, with loops and camouflage print pockets to keep all those essential tools (and sweets). Their relaxed fit and easy pull-on waist are designed for comfort, while reinforced Warrior Knee patches mean they won't wear out.

  • Warrior Knees
  • Elasticated waist with functional drawstring
  • Front and back pockets
  • 100% cotton
  • Machine washable

Rib Waist Carpenter Trousers

£30.00

5
(1 review)

Climbing, skipping and jumping is easy and fun when you're wearing our super-cosy joggers. The soft jersey fabric has got playful all-over prints. A matching drawstring means everything stays in place, no matter how much you run around.

  • Elasticated waist with functional drawstring
  • Side seam pockets
  • Back patch pocket
  • 100% cotton
  • Machine washable

Printed Joggers

£28.00 £22.40

1
(1 review)

We’re bringing the zoo to baby (because they probably can’t crawl that far just yet). This animal-toting T-shirt is super colourful and soft, and the striped cotton is hard-wearing, so it's built to withstand all sorts of spills.

  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Animal Antics T-shirt

£16.00

4.8
(10 reviews)

Planned a day full of adventure? These elasticated waist cargo shorts will be your trusty sidekick. With six handy pockets (including roomy side pouches) there's plenty of space to stash all your treasures. Made from hard-wearing cotton canvas, they'll withstand the toughest of missions.

  • Knee length
  • Two cargo pockets
  • Front and back pockets
  • 100% cotton
  • Machine washable

Pull-on Cargo Shorts

£28.00

5
(1 review)

With fun prints and a cool knee-length style, our shorts are great for warm-day adventures. They're made from hard-wearing 100% cotton, so they can handle everything from tree-climbing to hitting the waves. They're easy to pull on too, which makes for quick dressing when fun times call.

  • Knee length
  • Elasticated waist with functional drawstring
  • Front and back pockets
  • 100% cotton
  • Machine washable

Printed Board Shorts

£28.00

5
(1 review)

The two hard-wearing 100% cotton jersey tops in this set will see an intrepid explorer through countless adventures. Featuring one all-over stripe design with a plain pocket and one the other way around, they match perfectly with our bottoms. Rib necks and poppers on the collar make quick changes…

  • Garment washed for softness
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Twin Pack T-shirts

£20.00

For those days when only supreme comfort will do, pull on these easy-to-wear 100% cotton joggers. They may appear relaxed, with their laid-back fit and cosy jersey lining, but they’re made from tough stuff. Check out the Warrior Knees, which are reinforced to stop rips in their tracks.

  • Warrior Knees
  • Elasticated waist with functional drawstring
  • 100% cotton
  • Machine washable

Lined Woven Joggers

£32.00

Whether it's a playdate or cuddle time, these cosy jersey bottoms have it covered with all-day comfort, whatever your little one gets up to. Ribbed cuffs and a colourful drawstring keep these hard-wearing joggers fitting snugly on even the most energetic wrigglers. Match with a favourite…

  • Contrast inner waistband
  • Fully functional drawstring adjusts to your child's waist
  • 100% cotton
  • Machine washable

Essential Jersey Bottoms

£14.00

Bullseye! Super comfortable and easy to wear, our longer shorts in hardwearing striped cotton jersey are right on target this season.

  • Mid calf length
  • Elasticated waist with functional drawstring
  • Front pockets
  • Back patch pocket
  • 100% cotton
  • Machine washable

Jersey Baggies

£22.00

5
(3 reviews)

Made from sand-washed silk, this relaxed fit shirt with a smart collar and a hidden button-up front is beautifully soft to the touch. Wear with tapered trousers and loafers to tap into the borrowed-from-the-boys trend or tuck into a fitted pencil skirt for a feminine update.

  • 100% silk
  • Machine washable
  • Relaxed fit
  • Length finishes at top thigh
  • Front pockets
  • Full length sleeves with functional cuffs
  • Functional front placket

The Silk Shirt

£98.00

4.3
(62 reviews)

This traditional chunky knit jumper is just the thing to wear on chilly adventures. It's made from a cosy lambswool blend, with a ribbed hem and cuffs to help battle the breeze.

  • 80% wool 20% polyamide
  • Machine washable

Cable Crew Jumper

£35.00 £21.00

4.8
(4 reviews)

Soft, sporty and super easy to wear – our classic raglan top is a wardrobe essential. Long sleeves keep off the chill and add a pop of colour to your layered looks (just add short-sleeved tees and hoodies). It's perfect for racing round the bases in a game of rounders.

  • 100% cotton
  • Machine washable

Raglan T-shirt

£18.00 £14.40

4.9
(14 reviews)

When you're planning a day of running wild and racing around, we've got the cosy jumper for you. This soft merino and cotton sweater features fun and colourful patterns with playful animals or cool racing cars. And it's machine washable, so you can wear it on all your adventures.

  • 60% cotton 30% polyamide 10% wool
  • Machine washable

Wild Adventure Crew Jumper

£37.00 £29.60

3.8
(6 reviews)

Planning an adventure of truly heroic proportions? This archery-themed appliqué T-shirt will hit the bullseye every playtime. The 100% cotton fabric is soft and comfortable enough for games of dragon-slaying and castle-storming – it's also much cosier to wear than a suit of armour.

  • Appliqué and embroidery logo
  • 100% cotton
  • Machine washable

Noble Knight T-shirt

£18.00 £11.70

5
(1 review)

Have some fun with a T-shirt that'll get more laughs than the joke inside a cracker. This soft cotton top is perfect for layering under a jumper or wearing by itself to show off the cheeky graphic print and put a smile on everyone's face.

  • Printed logo
  • 100% cotton
  • Machine washable

Festive Graphic T-shirt

£20.00 £15.00

5
(2 reviews)

These soft sueded twin-pack tees make dressing your little one easy-peasy. The bright, playful stripes and prints are made to match the rest of our baby range: why not try layering them with dungarees and jumpers? While your baby's wearing one T-shirt, just pop the other in the wash.

  • Back popper fastening
  • 100% cotton
  • Machine washable

Twin Pack T-shirts

£20.00 £16.00

3
(1 review)

This jumper is almost as sweet as your little one. Featuring knitted cars, a royal Sprout or a scarf-wearing snowman, it's just the thing for family photos. The cashmere blend is ridiculously soft but you can still pop it in the washing machine.

  • 42% cotton 31% viscose 22% polyamide 5% cashmere
  • Machine washable

Fun Knitted Jumper

£28.00 £16.80

4.9
(8 reviews)

If you like lift-the-flap books, you'll love this quirky long-sleeved T-shirt. Flip the appliqués to reveal hidden pictures (we'd love to see the looks on your friends' faces). Best of all, it's made from 100% cotton jersey, so it's soft and comfortable to wear.

  • Appliqué logo
  • 100% cotton
  • Machine washable

Novelty Vehicle T-shirt

£20.00 £16.00

4.5
(4 reviews)

What's better than a festive jumper? Nine festive jumpers printed on a sweatshirt, of course (wearing them all at once might get a bit hot otherwise). A ribbed hem and cuffs mean the chills stay out even during the biggest snowball fights.

  • Printed logo
  • 72% cotton 28% polyester
  • Machine washable

Festive Sweatshirt

£32.00 £24.00

With sporty star detailing and supersoft jersey fabric, this cool sweatshirt is perfect for getting active or lounging around. Wear with tracksuit bottoms at home or over jeans on those weekend cinema trips. Cuffed hems help keep out the chill when you're on your bike.

  • Bouclé motif
  • 72% cotton 28% polyester
  • DBL: main 72% cotton 28% polyester, rib 100% cotton
  • Machine washable

Superstar Bouclé Sweatshirt

£35.00 £26.25

5
(5 reviews)

Grown-ups will never need to remind you to bring a jumper – you'll always want to wear this sporty sweatshirt. It's made from soft cotton, with stripes and contrast sleeves for extra cool. Layer over your favourite tee or pair with a bomber jacket for meeting friends at the park.

  • NAV and DBL: body 100% cotton, sleeves 80% cotton 20% polyester
  • MGY: 72% cotton 28% polyester
  • Machine washable

Sporty Sweatshirt

£30.00 £21.00

4.5
(2 reviews)

It's hard to improve on a classic, but we love a challenge. Not only is this long-sleeved T-shirt soft, comfortable and easy to wear, but its fun prints give it a bit of added character: a pug in a bobble hat, a racer snail, an embroidered drum kit and an appliqué motorbike. You could turn your…

  • Drumkit option: embroidered motif
  • Printed logo
  • 100% cotton
  • Machine washable

Graphic Raglan T-shirt

£22.00 £15.40

4.8
(10 reviews)

Made from hard-wearing corduroy, these comfortable joggers are up for every adventure. The easy pull-on style means more time playing outside with friends, and less time spent getting dressed. And the pockets are lined with camouflage-print fabric, perfect for hiding treats and sweets.

  • Elasticated waist with functional drawstring
  • Front and back pockets
  • 98% cotton 2% elastane
  • Machine washable

Cord Joggers

£32.00 £25.60

5
(1 review)

Curious little crawlers love exploring the world, so we've added some special knee patches to these bottoms to keep babies comfortable on their adventures (and to make the trousers even more hard-wearing). A friendly fox or frog appliqué adds a touch of animal magic to these soft jersey…

  • Slim fit
  • Appliqué logo on knee
  • Elasticated waist with functional drawstring
  • 95% cotton 5% elastane
  • Machine washable

Fun Knee Trousers

£18.00 £12.60

4
(5 reviews)

We think you'll love this play set as much as your baby does. His favourite pet (either a duck or a badger) is nestled in the pocket of the top and the bottoms are woven and hard-wearing. It's a ready-made outfit that's perfect for play dates and cuddles.

  • Top has shoulder popper opening
  • Top: 100% cotton
  • Bottom outer: 100% cotton
  • Bottom lining: 100% cotton
  • Appliqué logo
  • Machine washable

Pocket Pet Play Set

£30.00 £21.00

3.5
(2 reviews)

Made from sand-washed silk, this relaxed fit shirt with a smart collar and a hidden button-up front is beautifully soft to the touch. Wear with tapered trousers and loafers to tap into the borrowed-from-the-boys trend or tuck into a fitted pencil skirt for a feminine update.

  • 100% silk
  • Hand wash only
  • Relaxed fit
  • Length finishes at top thigh
  • Front pockets
  • Full length sleeves with functional cuffs
  • Functional front placket

The Silk Shirt

£98.00 £78.40

4.3
(62 reviews)

Ready-made outfits are a bit of lifesaver when you and your baby need to get out the door quickly. This play set ticks all the boxes with hard-wearing (yet cosy) jersey fabric, fun motifs and handy poppers on the back to make quick changes a breeze.

  • Centre back popper placket
  • Slim fit
  • Appliqué logo
  • Elasticated waist with functional drawstring on bottoms
  • Top 95% cotton 5% elastane
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Fun Jersey Play Set

£28.00 £22.40

5
(1 review)

Get all wrapped up for fun on chilly days – just like the animal friends on this cosy play set. These appliqué woodland creatures are nice and toasty in their cold-weather clothes. Both the top and bottoms are made of soft cotton, while the latter also has a jersey lining – making them soft on…

  • Top 100% cotton
  • Bottoms outer and lining 100% cotton
  • Bottoms have an elasticated waist with functional drawstring
  • Top has shoulder popper fastening
  • Appliqué logo
  • Machine washable

Festive Animals Play Set

£30.00 £12.00

5
(1 review)
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