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Boys Wear

What's that hiding in baby's pocket? From cheeky creatures poking out from the pocket to stripy hotchpotch sleeves, these T-shirts are full of fun. Made from hard-wearing but oh-so-soft cotton, they'll last until baby outgrows them (sob). They're easy to wash too, so no need to fear ice-cream…

  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Fun Pocket T-Shirt

£15.00 £12.00

5
(4 reviews)

From fence hurdling to roly-poly races, this pure-cotton slub jersey was built with sports days in mind. Light enough for speedy getaways and comfortable enough to wear all day long – just pick your colour and then run wild.

  • 100% cotton
  • Machine washable

Sports Stripe Tee

£16.50 £11.55

5
(3 reviews)

The Fair Isle Knitted Scarf is at once easily matched to all outfits- thanks to its timeless motif and cool colour palette. A bit different from the normal dull stripe of colour. Wear with our Fair Isle Knitted Hat for a toasty set.

  • 100% acrylic
  • Machine washable

Fair Isle Knitted Scarf

£19.50 £15.60

5
(3 reviews)

Ready to meet your new favourite T-shirt? This relaxed slub design has nautical stripes and fun appliqué details. You’ll want to wear it everywhere, from getting ice cream to enjoying fish and chips by the sea. And its cosy cotton fabric is the cherry on top.

  • Main 100% cotton
  • Machine washable

Slub Stripe Appliqué T-shirt

£20.00 £14.00

Whether you're jetting off somewhere sunny or hanging about at home, this graphic T-shirt should get you in the holiday mood. Wear it with shorts for warm days at the park, or layer under a shirt for an evening trip to the cinema.

  • 100% cotton
  • Machine washable

Summer Graphic T-shirt

£19.00 £13.30

4.7
(3 reviews)

Instead of covering your legs with sand to keep warm after a swim, pull on these soft towelling sweatpants and feel nice and toasty in no time. These holiday essentials are finished with fun prints and stripes, so you can wear them on beach walks too.

  • 83% cotton 17% polyester
  • Machine washable

Towelling Sweatpants

£26.00 £18.20

5
(3 reviews)

…school just got even better with these 100% brushed cotton bottoms. Our loose fit, super comfortable pull-ons are the first thing you’ll want to wear after a hectic day of spelling tests and geography lessons. And they're machine washable, so you won't need to stress about chocolate ice cream…

  • Loose fit
  • Main 100% cotton
  • Machine washable
  • KEEP AWAY FROM FIRE

Brushed Pull-ons

£26.00 £13.00

5
(1 review)

Classic, smart and casual – it's not often you find such a great all-rounder. This shirt is made from lightweight cotton with classic British colours and grown-up checks that were hand-picked by Johnnie himself. Button it up when grandma visits, then wear it loose when playtime comes around.

  • Regular fit
  • Chest pocket
  • 100% cotton
  • Machine washable

Laundered Shirt

£22.00 £11.00

5
(2 reviews)

We think life’s a little better illustrated. That’s why we’ve added some new characters to our favourite sporty T-shirt. In 100% cotton slub jersey, it’s comfortable to wear and easy to wash. The long, raglan sleeves aren’t just bright but practical too.

  • Slub jersey
  • Printed logo
  • 100% cotton
  • Machine washable

Raglan Logo T-shirt

£22.00 £13.20

4.5
(6 reviews)

Weekend excursions to the seaside are even more fun when you’re wearing a stripy top. Crafted from 100% cotton, our Breton will keep you cosy whatever the weather. And if you spill ice cream, there’s no problem as it’s machine-washable – hooray.

  • 100% cotton
  • Machine washable

Mariner Breton

£18.00 £12.60

4.5
(4 reviews)

Meet you at the bottom of the sea. This fun T-shirt features underwater designs, brought to life in a shiny foil print. You'll feel right at home wearing it to run along the beach, jump over waves and build the world’s best sandcastle.

  • Printed logo
  • 100% cotton
  • Machine washable

Underwater Logo T-shirt

£15.00 £10.50

5
(2 reviews)

These brightly coloured shorts are just waiting for a fun day at the seaside. The stretchy waist gives them a relaxed fit so they're easy to wear all day. We’ve also made them with a hard-wearing fabric that's perfect for clambering into boats or building sandcastles on the beach.

  • Knee length
  • Ribbed waistband with functional drawstring
  • Side seam pockets
  • Back patch pockets
  • 100% cotton
  • Machine washable

Rib Waist Shorts

£26.00 £18.20

4.6
(7 reviews)

Are you ready to get seriously comfortable? Our soft cotton bottoms are perfect for family film nights, lazy weekend breakfasts and even for wearing to bed. The sailor stripes make them smart enough to wear outside too, so if your friends call round you won't even need to get changed.

  • Mid calf length
  • Ribbed waistband with functional drawstring
  • 100% cotton
  • Machine washable

Jersey Baggies

£20.00 £16.00

4.5
(19 reviews)

Whether you're skating down the street or splashing in the waves, these board shorts have it covered. They've got a smart chambray look for everyday wear, with pockets and a real zip and popper fastening.

  • TBC
  • Lining 100% polyester
  • Machine washable

Board to Board

£28.00 £11.20

Snap to it with our adventure-ready shoes. Elastic side panels mean they’re super-speedy to pull on and soft canvas make them comfortable to wear. But beware! With 3D teeth and embroidered eyes, these shoes could look like there's been a zoo outbreak.

  • Canvas upper, lining and insock
  • Man-made sole

Novelty Canvas Pull-ons

£32.00 £19.20

4.3
(6 reviews)

Comfort is key in these cool boxers. The supersoft cotton makes our design easy to wear and they have an elastic waistband for a perfect fit. Each pair has a fun, colourful print and our bright Johnnie b logo around the top.

  • Main 95% cotton 5% elastane, Waistband 67% polyamide 21% polyester 12% elastane
  • Machine washable

3 Pack Boxers

£25.00 £10.00

5
(2 reviews)

It’s the weekend and it’s time to throw on something comfortable after a hard day of riding bikes and climbing trees. Our jersey raglan top and cotton poplin trousers set (complete with elasticated waist and draw cord) is just the thing to keep you cosy. It's even smart enough to wear on sleepovers.

  • Loose fit
  • Jersey top
  • Main 100% cotton
  • Machine washable
  • KEEP AWAY FROM FIRE

PJ Set

£26.00 £13.00

1
(1 review)

Dribbles and spills are no problem with our reversible set. Simply flip the stripy velour inside out and wear the patterned jersey instead. Both sides are extra soft to keep the little one warm and cosy. It comes in a matching fabric bag too, so it’s a great present for parents.

  • Comes in a self fabric drawstring bag
  • Outer 77% cotton 23% polyester, Lining 100% cotton
  • Machine washable

Whales Cosy Reversible Set

£33.00 £16.50

5
(2 reviews)

In bright prints with colourful contrast pockets, this romper is fun for baby to wear (and sweet for you to look at). It's easy to pull on too, thanks to its popper openings which also make emergency changes a breeze. The 100% cotton fabric is soft on baby’s skin, while the short sleeves and legs…

  • Back popper placket opening
  • Inside leg popper fastening
  • 100% cotton
  • Machine washable

Fun Summer Romper

£19.00 £15.20

5
(1 review)

With fun prints and a cool knee-length style, our shorts are great for warm-day adventures. They're made from hard-wearing 100% cotton, so they can handle everything you throw at them – from tree-climbing to hitting the waves. They're easy to pull on too, so when fun times call you'll be ready.

  • Knee length
  • Elasticated waist with functional drawstring
  • 100% cotton
  • Machine washable

Printed Board Shorts

£24.00 £14.40

4.6
(10 reviews)

Sometimes you have better things to do than fuss with zips and buttons – like playing outside in the sunshine. That’s why we made these pull-on trousers – the elasticated waist and lightweight cotton make them so easy to wear. Pair with a relaxed tee or smarten them up with a blazer.

  • Elasticated waist with functional drawstring
  • 100% cotton
  • Machine washable

Summer Pull Ons

£28.00 £22.40

4
(1 review)

You'll feel like a distinguished gentleman in these trousers. The smart, slim-fit design matches perfectly with our blazer – wear together for the smoothest and most suave of evening looks. We also added a contrast gingham lining, and adjustable button waist tabs for the ultimate comfort.

  • Slim fit
  • Adjustable waist tabs with button to fasten
  • Hook and bar fastening at centre front waist with zip fly
  • 100% cotton
  • Machine washable

Smart Trousers

£30.00 £12.00

4
(1 review)

Itching to get out in the sun? Just pull on these shorts and you're ready to go. Wear with a stripy tee and your favourite sunglasses to hit the park with your friends.

  • GRN and GLD: Made in India
  • LDN and STR: Made in Thailand
  • GRN and GLD: Garment dyed
  • LDN: Denim
  • Above knee length
  • LDN: 99% cotton 1% elastane
  • STR: 100% cotton
  • GLD and GRN: 57% cotton 43% linen
  • Machine washable

Pull-on Shorts

£24.00 £19.20

4
(1 review)

To sea or not to sea? Either is perfectly alright with this rash vest. With fabric including built-in UPF 50+ and short sleeves, you can wear it to the beach or out and about.

  • Provides sun protection Conforms to EN13758-2
  • Only covered areas are protected
  • The protection offered by this item may be reduced with use or if stretched or wet
  • Main 80% polyamide 20% elastane
  • Machine washable

Short Sleeve Rash Vest

£20.00 £10.00

5
(1 review)

There’s nobody quite like you, so your clothes should be original, too. This versatile shirt is created using a garment dyeing process, meaning each one is completely unique. 100% cotton means it feels wonderfully comfortable to wear, too – bonus.

  • Garment dyed for a vintage look (see aftercare guidelines)
  • Regular fit
  • 100% cotton
  • Machine washable

Overdyed Shirt

£28.00 £14.00

Dive into an aquatic adventure with this underwater-themed T-shirt. It features sea creature designs and stripy sleeves (to keep things looking extra nautical), while the slub cotton is cosy to wear.

  • GRY: printed logo
  • BLU: appliqué and printed logo
  • 100% cotton
  • Machine washable

Ocean Life T-shirt

£18.00 £10.80

5
(2 reviews)

Stash everything for scout camp in one place with our hard-wearing, colourful rucksack. Practical inside compartments can hold peashooters and packed lunches – and there’s still space for a bag of marshmallows. The design also has zipped pockets on the outside – perfect for storing forest finds and…

  • Outer and lining 100% polyester
  • Sponge clean only
  • 30.5cm/12" wide x 40cm/15½" high x 13cm/5" deep

Colourblock Rucksack

£29.50 £17.70

5
(2 reviews)

Our seaside-themed dungarees are both playful and practical. They have fun logos, as well as handy poppers on the strap and side to ensure growing babies can get as much wear out of them as possible. Leg poppers make changing easy, even for the wriggliest of wee ones.

  • Inside leg popper fastening on sizes up to and including 18-24m
  • Adjustable strap fastening
  • BLU: outer 98% cotton 2% elastane, bodice lining 100% cotton
  • DBL: outer 100% cotton, bodice lining 100% cotton
  • Machine washable

Seaside Appliqué Dungarees

£27.00 £16.20

4.5
(4 reviews)

Help your little one find their feet (and their sea legs) with our nautical-inspired socks. In a soft cotton blend, they’re super-comfortable to wear. Our seven pack of socks comes boxed, making it an ideal present for new additions to the family.

  • MLT: animals 77% cotton 22% polyamide 1% elastane, stars 74% cotton 25% polyamide 1% elastane
  • Packaged in a gift box
  • STP: 80% cotton 19% polyamide 1% elastane
  • Machine washable

7 Pack Sock Box

£17.00 £8.50

4.8
(8 reviews)

For those days when only supreme comfort will do, pull on these easy-to-wear 100% cotton joggers. They may appear relaxed, with their laid-back fit and cosy jersey lining, but they’re made from tough stuff. Check out the Warrior Knees, which are reinforced to stop rips in their tracks.

  • Warrior Knees
  • Elasticated waist with functional drawstring
  • Front and back pockets
  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Lined Woven Joggers

£32.00 £19.20

4.8
(9 reviews)

Pets in pockets make playtime even better. The cute seaside pals sewn into the pocket add extra giggles to this easy-to-wear play set, made from long-lasting 100% cotton. With matching tops and bottoms you can be ready to go in moments, so there's more time for fun.

  • Top has shoulder popper opening
  • Top: 100% cotton
  • Bottom outer: 100% cotton
  • Bottom lining: 100% cotton
  • Machine washable

Fun Pocket Play Set

£30.00 £15.00

5
(2 reviews)

When outfitting is this easy, there's more time for adventures together. The only choice you need to make with this fun T-shirt and shorts play set is between sweet stripes or charming animal appliqués and prints. Either way, they're made from soft, hard-wearing cotton that's perfect for little…

  • Top has an envelope neck opening
  • Bottoms have a fully elasticated waistband with functional drawstring
  • Top 100% cotton
  • Bottoms 100% cotton
  • Machine washable

Fun Summer Jersey Play Set

£26.00 £18.20

4.8
(5 reviews)

Made from sand-washed silk, this oversized shirt with double pockets, a smart collar and a hidden button-up front is beautifully soft to the touch. Wear with tapered trousers and loafers to tap into the borrowed-from-the-boys trend or tuck into a fitted pencil skirt for a feminine update.

  • 100% silk
  • Hand wash or dry clean
  • Relaxed fit
  • Length finishes at top thigh
  • Front pockets
  • Full length sleeves with functional cuffs
  • Sandwashed silk
  • Functional front placket

Silk Shirt

£99.50 £69.65

4
(32 reviews)

Made from sand-washed silk, this relaxed fit shirt with a smart collar and a hidden button-up front is beautifully soft to the touch. Wear with tapered trousers and loafers to tap into the borrowed-from-the-boys trend or tuck into a fitted pencil skirt for a feminine update.

  • 100% silk
  • Machine washable
  • Relaxed fit
  • Length finishes at top thigh
  • Full length sleeves with functional cuffs
  • Functional front placket

The Silk Shirt

£98.00 £78.40

    4.6
    (10 reviews)

    Whether it’s a day of fun in the garden or an adventure out, these shorts are ready for action. Our cargo style is perfect for exploring, with six handy pockets to store all your discoveries. We've made this style from hard-wearing fabric to withstand even the toughest of missions.

    • Knee length
    • Garment dyed for a vintage look (see aftercare guidelines page)
    • Inside adjustable waistband up to 12 years
    • Centre front button fastening
    • Two cargo pockets
    • Front and back pockets
    • 100% cotton
    • Machine washable

    Cargo Shorts

    £30.00 £15.00

    4.5
    (2 reviews)

    Is it a bird? Is it a plane? No, it's a skateboarding duck or a cool fox – and it's on your T-shirt. Made from 100% cotton jersey with embroidered characters, this tee is comfortable enough to wear all day. In nippier weather, wear it over one of our long-sleeved tops.

    • Embroidered motif
    • 100% cotton
    • Machine washable

    Graphic T-shirt

    £20.00

    5
    (1 review)

    When you're planning a day of running wild and racing around, we've got the cosy jumper for you. This soft merino and cotton sweater features fun and colourful patterns with playful animals or cool racing cars. And it's machine washable, so you can wear it on all your adventures.

    • 60% cotton 30% polyamide 10% wool
    • Machine washable

    Wild Adventure Crew Jumper

    £32.00

    Classic, smart and casual – it's not often you find such a great all-rounder. This shirt is made from lightweight cotton with classic British colours and grown-up checks that were hand-picked by Johnnie himself. Button it up when grandma visits, then wear it loose when playtime comes around.

    • Regular fit
    • Main 100% cotton
    • Machine washable

    Laundered Shirt

    £26.00

    Soft, sporty and super easy to wear – our classic raglan top is a wardrobe essential. Long sleeves keep off the chill and add a pop of colour to your layered looks (just add short-sleeved tees and hoodies). It's perfect for racing round the bases in a game of rounders.

    • 100% cotton
    • Machine washable

    Raglan T-shirt

    £18.00

    Whether you're helping in the garden or settling down in your fort, our cords will keep you comfortable. An adjustable draw cord and elasticated waistband make getting dressed simple too. Wear with a printed tee for an afternoon in the park, or an Oxford Shirt for family dinners.

    • 100% cotton
    • Machine washable

    Cord Pull-on Trousers

    £26.00

    With sporty star detailing and supersoft jersey fabric, this cool sweatshirt is perfect for getting active or lounging around. Wear with tracksuit bottoms at home or over jeans on those weekend cinema trips.

    • Bouclé motif
    • 72% cotton 28% polyester
    • Machine washable

    Superstar Bouclé Sweatshirt

    £35.00

    …occasions demand a special shirt and we've got just the thing. This 100% cotton Oxford style has a classic button-down collar and a cheeky pop of colour on one button hole. Wear this to birthday parties and snazzy dinners and you'll win the award for best-dressed every time (unlucky, grown-ups).

    • Regular fit
    • Button-down collar
    • Chest pocket
    • 100% cotton
    • Machine washable

    Oxford Shirt

    £26.00

    5
    (1 review)

    These brightly coloured shorts are just waiting for a fun day at the seaside. The stretchy waist gives them a relaxed fit so they're easy to wear all day. We’ve also made them with a hard-wearing fabric that's perfect for clambering into boats or building sandcastles on the beach.

    • Knee length
    • Ribbed waistband with functional drawstring
    • Side seam pockets
    • Back patch pockets
    • 100% cotton
    • Machine washable

    Rib Waist Shorts

    £26.00

    4.6
    (7 reviews)

    We would frame these photographs, but we thought they'd look better on you. Choose from otters that row with the flow or headphone-wearing badgers. Made from 100% cotton jersey, this T-shirt is comfortable enough to wear all day (and all night, if you can't bear to take it off).

    • OAT: Flock print
    • NAV: Printed logo
    • 100% cotton
    • Machine washable

    Photographic T-shirt

    £18.00

    If you like lift-the-flap books, you'll love this quirky long-sleeved T-shirt. Flip the appliqués to reveal hidden pictures (we'd love to see the looks on your friends' faces). Best of all, it's made from 100% cotton jersey, so it's soft and comfortable to wear.

    • Appliqué logo
    • 100% cotton
    • Machine washable

    Novelty Vehicle T-shirt

    £20.00

    Grown-ups will never need to remind you to bring a jumper – you'll always want to wear this sporty sweatshirt. It's made from soft cotton, with stripes and contrast sleeves for extra cool. Layer over your favourite tee or pair with a bomber jacket for meeting friends at the park.

    • NAV and DBL: body 100% cotton, sleeves 80% cotton 20% polyester
    • MGY: 72% cotton 28% polyester
    • Machine washable

    Sporty Sweatshirt

    £30.00

    In bright prints with colourful contrast pockets, this romper is fun for baby to wear (and sweet for you to look at). It's easy to pull on too, thanks to its popper openings which also make emergency changes a breeze. The 100% cotton fabric is soft on baby’s skin, while the short sleeves and legs…

    • Back popper placket opening
    • Inside leg popper fastening
    • 100% cotton
    • Machine washable

    Fun Summer Romper

    £19.00

    5
    (1 review)

    From playing frisbee on the beach to climbing trees in the park, this easy-wearing T-shirt can handle just about anything. Choose from a fun hotchpotch pattern or engineered yarn-dyed stripes, both in 100% cotton.

    • Printed stripes
    • Main 100% cotton
    • Machine washable

    Short Sleeve Stripe T-Shirt

    £17.00

    We’re bringing the zoo to baby (because they probably can’t crawl that far just yet). This animal-toting T-shirt is super colourful and soft, and the striped cotton is hard-wearing, so it's built to withstand all sorts of spills.

    • Appliqué logo
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Animal Antics T-shirt

    £16.00

    5
    (3 reviews)

    What's that hiding in baby's pocket? From cheeky seaside creatures poking out from the pocket to stripy hotchpotch sleeves, these T-shirts are full of fun. Made from hard-wearing but oh-so-soft cotton, they'll last until baby outgrows them (sob). They're easy to wash too, so no need to fear…

    • Appliqué logo
    • Shoulder popper fastening
    • 100% cotton
    • Machine washable

    Fun Pocket T-Shirt

    £15.00

    5
    (4 reviews)

    There's nothing like getting out on the open road – just ask this frog in a race car and goggle-wearing fox. Pop on this cosy cotton-mix jumper with bouclé details and you can join them, even when it's chilly outside. The loose, casual shape is perfect for racing around.

    • Bouclé motif
    • 72% cotton 28% polyester
    • Machine washable

    Open Road Sweatshirt

    £30.00

    This hotchpotch T-shirt is a sure-fire winner – that's why we made these chequered flag and a bullseye target prints. The contrast crew neck and raglan sleeves add to the sporty style, while the comfortable jersey fabric is hard-wearing enough to outlast all of your adventures.

    • IVO: Foil printed logo
    • LGY: Printed logo
    • 100% cotton
    • Machine washable

    Colourblock Graphic T-shirt

    £18.00

    It's hard to improve on a classic, but we love a challenge. Not only is this long-sleeved T-shirt soft, comfortable and easy to wear, but its fun prints give it a bit of added character: a pug in a bobble hat, a racer snail, an embroidered drum kit and a colourful motorbike. You could turn your…

    • Drumkit option: embroidered motif
    • Printed logo
    • 100% cotton
    • Machine washable

    Graphic Raglan T-shirt

    £22.00

    Three cheers for these hard-wearing trousers (hooray!). This pull-on pair is just the thing for action-packed play dates. Made from adventure-proof fabric and finished with fun badges, they're ready for all kinds of mischief. The stripy contrast waistband adds a sporty touch.

    • Relaxed fit
    • Ribbed waistband with functional drawstring
    • Front and back pockets
    • 100% cotton
    • Machine washable

    Rib Waist Pull-on Trousers

    £30.00

    Climbing, skipping and jumping is easy and fun when you're wearing our super-cosy joggers. The soft jersey fabric has got playful all-over prints, like a dog in a race car or red jet planes. A matching drawstring means everything stays in place, no matter how much you run around.

    • Ribbed waistband with functional drawstring
    • Front and back pockets
    • Main 72% cotton 28% polyester
    • Rib 100% cotton
    • Machine washable

    Printed Joggers

    £28.00

    When outfitting is this easy, there's more time for adventures together. The only choice you need to make with this fun T-shirt and shorts play set is between sweet stripes or charming animal appliqués and prints. Either way, they're made from soft, hard-wearing cotton that's perfect for little…

    • Top has an envelope neck opening
    • Bottoms have a fully elasticated waistband with functional drawstring
    • Top 100% cotton
    • Bottoms 100% cotton
    • Machine washable

    Fun Summer Jersey Play Set

    £26.00

    4.8
    (5 reviews)

    Made from sand-washed silk, this relaxed fit shirt with a smart collar and a hidden button-up front is beautifully soft to the touch. Wear with tapered trousers and loafers to tap into the borrowed-from-the-boys trend or tuck into a fitted pencil skirt for a feminine update.

    • 100% silk
    • Machine washable
    • Relaxed fit
    • Length finishes at top thigh
    • Full length sleeves with functional cuffs
    • Functional front placket

    The Silk Shirt

    £98.00

    4.6
    (10 reviews)

    No need for hot water bottles when you're wearing our cosy long johns. With fun all-over prints, a close fit and soft cotton, your toasty legs will spring out of bed even on chilly mornings. This mix-and-match set is machine washable too – perfect for hot chocolate spills.

    • Stretchy jersey rib
    • Soft against skin
    • Brushed inside for cosiness
    • Rib cuffs for a snuggly fit
    • Fully elasticated waist for stretch and comfort
    • Easy care, machine wash and tumble dryable
    • Main 100% cotton
    • Machine washable
    • Close fitting garments are less likely to catch fire, so this style is designed to fit snugly
    • Not flame resistant
    • KEEP AWAY FROM FIRE

    Twin Pack Cosy Long Johns

    £37.00