Search the site

Boys Wear

Soft, sporty and super easy to wear – our classic raglan top is a floordrobe essential. Long sleeves keep off the chill and add a pop of colour to layered looks (just add short-sleeved tees and hoodies). It's perfect for racing around the bases in a game of rounders.

  • 100% cotton
  • Machine washable

Raglan T-shirt

£18.00 £10.80

5
(10 reviews)

There's no better way to tame a wild beast than to wear it on a T-shirt. The brightly coloured animals on this cotton tee are brought to life with sticky-out spikes – thankfully they're made from soft cotton so they're scale (and scratch) free.

  • Printed logo
  • 100% cotton
  • Machine washable

3D Animal T-shirt

£18.00 £14.40

5
(4 reviews)

Our denim shorts are full of little surprises. The added stretch in the knitted cotton blend makes them super-comfortable to wear, no matter how much running around is planned. Turn up the cuffs to show a peek of the neon trims – matching the buttonhole – or leave them turned down for a smarter…

  • Indigo dyed (see aftercare guidelines page)
  • Knee length
  • Inside adjustable waistband on all sizes
  • Slide waist fastening with mock button up to 10 years
  • Five pocket jeans styling
  • 99% cotton 1% elastane
  • Machine washable

Jersey Denim Shorts

£22.00 £17.60

4.3
(4 reviews)

Special occasions demand a special shirt and we've got just the thing. This 100% cotton Oxford style has a classic button-down collar and a cheeky pop of colour on one buttonhole. Wear to birthday parties and fancy dinners and win the award for best-dressed every time (sorry, grown-ups).

  • Regular fit
  • Button-down collar
  • Chest pocket
  • 100% cotton
  • Machine washable

Oxford Shirt

£26.00 £15.60

This jumper is almost as sweet as your little one. Featuring knitted cars, a royal Sprout or a scarf-wearing snowman, it's just the thing for family photos. The cashmere blend is ridiculously soft but you can still pop it in the washing machine.

  • 42% cotton 31% viscose 22% polyamide 5% cashmere
  • Machine washable

Fun Knitted Jumper

£28.00 £16.80

4.9
(8 reviews)

These brightly coloured shorts are just waiting for a fun day at the seaside. The stretchy waist gives them a relaxed fit so they're easy to wear all day. We’ve also made them with a hard-wearing fabric that's perfect for clambering into boats or building sandcastles on the beach.

  • Knee length
  • Ribbed waistband with functional drawstring
  • Side seam pockets
  • Back patch pockets
  • 100% cotton
  • Machine washable

Rib Waist Shorts

£22.00 £17.60

4.7
(9 reviews)

Drizzly days mean splashing in puddles, feeding the ducks and wearing colourful anoraks. Our bright prints suit boys and girls, and our reflectors will keep them safe on darker days. The warm jersey lining is soft and cosy, while the cuffs and hood are designed to stop rain getting in. What's more,…

  • Shower resistant
  • Fully lined
  • BLU: outer 100% polyamide
  • GRN and RED: outer 100% polyester
  • ORA: upper 100% polyamide
  • ORA: lower 100% polyester
  • Body and hood lining 100% cotton
  • Sleeve lining 100% polyester
  • Rib 58% cotton 42% acrylic
  • Machine washable

Jersey-lined Anorak

£38.00 £19.00

4.8
(14 reviews)

Da dum... Da dum... Our shark-infested shirt blends two lightweight, 100% cotton fabrics. Roll up the sleeves or wear over a T-shirt to reveal the contrasting pattern lurking on the inside.

  • Regular fit
  • 100% cotton
  • Machine washable

Double Cloth Shirt

£28.00 £14.00

5
(1 review)

When it comes to keeping cosy, nothing beats this 100% cashmere cardigan. The ultra-soft fabric has stitch detailing and a contrast velvet trim and, because it's machine washable, little ones can wear it practically non-stop. It comes in a lovely presentation box and makes the perfect gift.

  • 100% cashmere
  • Machine washable

Baby Cashmere Cardigan

£60.00 £48.00

4
(2 reviews)

Just the ticket for little musicians, our T-shirts feature appliqué instruments and funky embroidery details. The smooth jersey fabric is 100% cotton and stays soft against skin wear after wear – now that's a performance. Just add jeans and get rocking!

  • Appliqué and embroidery logo
  • 100% cotton
  • Machine washable

Rock Star Appliqué T-shirt

£20.00 £14.00

5
(4 reviews)

Classic, smart and casual – it's not often you find such a great all-rounder. This shirt is made from lightweight cotton with classic British colours and grown-up checks that were hand-picked by Johnnie himself. Button it up for special occasions, then wear it loose when playtime comes around.

  • Regular fit
  • Chest pocket
  • 100% cotton
  • Machine washable

Laundered Shirt

£26.00 £18.20

3
(1 review)

Ahoy there, captain! It’s time to hit the high seas in this 100% cotton tee. Printed ocean-themed graphics add colour and fun, while the relaxed fit makes them easy to wear on lazy mornings and weekends spent exploring. Can we be your first mate?

  • Printed logo
  • 100% cotton
  • Machine washable

High Seas T-shirt

£18.00 £10.80

5
(3 reviews)

Become a real smarty pants with a little help from our 100% cotton T-shirt brimming with interesting facts. This super-clever tee has neon pops and a contrasting neckline and cuffs, so it’s as fun to wear as it is to teach those grown-ups a thing or two.

  • Fluoro print
  • 100% cotton
  • Machine washable

Educational Graphic T-shirt

£14.00 £11.20

5
(1 review)

What’s wet and scary, but also supersoft? Little ones wearing this dino-themed towel, of course! The cotton-rich blend ups the snuggle factor (and makes getting dry a breeze), while the bright print is perfect for the beach or around the pool. Match it with our swimwear to complete the set.

  • Main 100% cotton
  • Machine washable

Beach Towel

£20.00 £16.00

4.7
(3 reviews)

…just got even better with these 100% brushed cotton bottoms. Our loose fit, super comfortable pull-on trousers are the first thing you’ll want to wear after a hectic day of spelling tests and geography lessons. And they're machine washable, so you won't need to stress about chocolate ice cream…

  • Loose fit
  • Main 100% cotton
  • Machine washable
  • KEEP AWAY FROM FIRE

Brushed Check Bottoms

£26.00 £15.60

3
(1 review)

…active adventurers need an extra layer sometimes – yes, really. Our garment-dyed sweatshirt gets better every time it’s washed, so it's tempting to wear it all the time. With cuffed hems and long sleeves, it’s just the thing on those chillier days. We've finished this jumper with a front chest…

  • Garment dyed
  • Chest pocket
  • 100% cotton
  • Machine washable

Garment-Dyed Sweatshirt

£26.00 £13.00

5
(1 review)

This striped Oxford shirt is perfect for a little prince. The laid-back grandad-style neckline makes it ideal for casual wear, or it can be dressed up with one of our suits if formal duty calls. The red stitching on the last buttonhole adds a pop of colour for when one is out meeting one's public.

  • Regular fit
  • 100% cotton
  • Machine washable

Grandad Collar Shirt

£22.00 £17.60

These brightly coloured shorts are just waiting for a fun day at the seaside. The stretchy waist gives them a relaxed fit so they're easy to wear all day. We’ve also made them with a hard-wearing fabric that's perfect for clambering into boats or building sandcastles on the beach.

  • Embroidered motif on STR
  • Above knee length
  • Elasticated waist with functional drawstring
  • Side seam pockets
  • Back patch pockets
  • 100% cotton
  • Machine washable

Rib Waist Shorts

£28.00 £22.40

5
(5 reviews)

Wearing our appliqué T-shirt is (almost) as exciting as winning a gold medal. These lightweight tops in primary colours are great for action-packed weekends, whether it's practising those passing skills on the pitch or getting those sprints sorted. See you at the finish line.

  • Appliqué and embroidery logo
  • 100% cotton
  • Machine washable

Sports Appliqué T-shirt

£18.00 £14.40

5
(2 reviews)

Superspies wear blazers. Why? Because no-one suspects sharp dressers of mischief. Of course, if any mishaps do ensue, the jacket's machine washability has things covered. There’s also a secret inside pocket for essentials like shades and magnifying glasses. Team with our matching trousers or shorts…

  • Fully lined
  • Main 100% cotton
  • Body lining 100% cotton
  • Sleeve lining 100% polyester
  • Machine washable

Smart Blazer

£45.00 £31.50

5
(2 reviews)

Instead of covering your legs with sand to keep warm after a swim, pull on these soft towelling sweatpants and feel nice and toasty in no time. These holiday essentials are finished with fun prints and stripes, so you can wear them on beach walks too.

  • Relaxed fit
  • Elasticated waist with functional drawstring
  • Front pockets
  • Back patch pocket
  • 84% cotton 16% polyester
  • Machine washable

Towelling Sweatpants

£22.00 £13.20

With sporty star detailing and supersoft jersey fabric, this cool sweatshirt is perfect for getting active or lounging around. Wear with tracksuit bottoms at home or over jeans on those weekend cinema trips. Cuffed hems help keep out the chill when you're on your bike.

  • Bouclé motif
  • 72% cotton 28% polyester
  • DBL: main 72% cotton 28% polyester, rib 100% cotton
  • Machine washable

Superstar Bouclé Sweatshirt

£35.00 £28.00

5
(5 reviews)

Our novelty tees may be fun and easy to wear, but they'll get friends and siblings squealing – simply lift the flaps to reveal underwater surprises. Featuring seaside stripes and a soft cotton finish, they're a real treat (with added trick).

  • Appliqué and embroidery logo
  • 100% cotton
  • Machine washable

Novelty Summer T-shirt

£22.00

5
(1 review)

We’re bringing the zoo to baby (because they probably can’t crawl that far just yet). This animal-toting T-shirt is super colourful and soft, and the striped cotton is hard-wearing, so it's built to withstand all sorts of spills.

  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Animal Antics T-shirt

£16.00 £9.60

4.8
(12 reviews)

Planned a day full of adventure? These elasticated waist cargo shorts will be your trusty sidekick. With six handy pockets (including roomy side pouches) there's plenty of space to stash all your treasures. Made from hard-wearing cotton canvas, they'll withstand the toughest of missions.

  • Knee length
  • Two cargo pockets
  • Front and back pockets
  • 100% cotton
  • Machine washable

Pull-on Cargo Shorts

£24.00 £19.20

5
(3 reviews)

With fun prints and a cool knee-length style, our shorts are great for warm-day adventures. They're made from hard-wearing 100% cotton, so they can handle everything from tree-climbing to hitting the waves. They're easy to pull on too, which makes for quick dressing when fun times call.

  • Knee length
  • Elasticated waist with functional drawstring
  • Front and back pockets
  • 100% cotton
  • Machine washable

Printed Board Shorts

£24.00 £12.00

4.4
(10 reviews)

Sometimes you have better things to do than fuss with zips and buttons – like playing outside in the sunshine. That’s why we made these pull-on trousers – the elasticated waist and lightweight cotton make them so easy to wear. Pair with a relaxed tee or smarten them up with a blazer.

  • Elasticated waist with functional drawstring
  • Front pockets
  • Back patch pocket
  • 100% cotton
  • Machine washable

Summer Pull-ons

£28.00 £22.40

4.5
(2 reviews)

For those days when only supreme comfort will do, pull on these easy-to-wear 100% cotton joggers. They may appear relaxed, with their laid-back fit and cosy jersey lining, but they’re made from tough stuff. Check out the Warrior Knees, which are reinforced to stop rips in their tracks.

  • Warrior Knees
  • Elasticated waist with functional drawstring
  • 100% cotton
  • Machine washable

Lined Woven Joggers

£32.00 £25.60

5
(1 review)

Whether it's a playdate or cuddle time, these cosy jersey bottoms have it covered with all-day comfort, whatever your little one gets up to. Ribbed cuffs and a colourful drawstring keep these hard-wearing joggers fitting snugly on even the most energetic wrigglers. Match with a favourite…

  • Contrast inner waistband
  • Fully functional drawstring adjusts to your child's waist
  • 100% cotton
  • Machine washable

Essential Jersey Bottoms

£14.00 £11.20

5
(1 review)

Bullseye! Super comfortable and easy to wear, our longer shorts in hardwearing striped cotton jersey are right on target this season.

  • Mid calf length
  • Elasticated waist with functional drawstring
  • Front pockets
  • Back patch pocket
  • 100% cotton
  • Machine washable

Jersey Baggies

£20.00 £16.00

4.9
(21 reviews)

Sometimes you have better things to do than fuss with zips and buttons – like playing outside in the sunshine. That’s why we made these pull-on shorts – the elasticated waist and lightweight cotton make them so easy to wear. Pair with a relaxed tee and go, go, go.

  • Mid thigh length
  • Ribbed waistband with functional drawstring
  • Front pockets
  • Back patch pocket
  • 100% cotton
  • Machine washable

Slub Jersey Shorts

£14.00

5
(1 review)

Exciting plans coming up? Our 100% cotton polo shirt in embroidered or striped patterns makes getting little ones ready a piece of cake. Buttons part-way down the front help with whipping on and off, while bright colours and a structured collar keep things smart. Now, what are you going to wear?

  • Standard fit
  • Short sleeves
  • Garment washed for softness
  • Button fastening at front
  • 100% cotton
  • Machine washable

Fun Polo Shirt

£18.00 £14.40

We think you'll love this play set as much as your baby does. His favourite pet (either a duck or a badger) is nestled in the pocket of the top and the bottoms are woven and hard-wearing. It's a ready-made outfit that's perfect for play dates and cuddles.

  • Top has shoulder popper opening
  • Top: 100% cotton
  • Bottom outer: 100% cotton
  • Bottom lining: 100% cotton
  • Appliqué logo
  • Machine washable

Pocket Pet Play Set

£30.00 £21.00

3.5
(2 reviews)

Made from sand-washed silk, this relaxed fit shirt with a smart collar and a hidden button-up front is beautifully soft to the touch. Wear with tapered trousers and loafers to tap into the borrowed-from-the-boys trend or tuck into a fitted pencil skirt for a feminine update.

  • 100% silk
  • Hand wash or dry clean
  • Relaxed fit
  • Length finishes at top thigh
  • Front pockets
  • Full length sleeves with functional cuffs
  • Functional front placket

The Silk Shirt

£98.00 £68.60

4.3
(74 reviews)
>