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Boys Supersoft

Made of 100% cotton, our classic long-sleeved T-shirt is seriously soft – so you can forget about itchy, scratchy fabrics (phew). For head-to-toe comfort, throw on with your favourite tracksuit bottoms and head off to the park.

  • 100% cotton
  • Machine washable

Supersoft T-shirt

£14.00 £9.80

4.1
(14 reviews)

We reckon you can never have too many stripes, which is exactly why this yarn-dyed top has them in abundance. We also believe comfort is key, so we’ve used supersoft cotton that welcomes even the messiest of adventures (with some help from the washing machine, of course).

  • 100% cotton
  • Machine washable

Stripe T-shirt

£14.50 £10.15

5
(3 reviews)

Every explorer knows you can look smart AND be adventure-ready. Supersoft suede makes these trainers grown-up-approved, while a rubber toe helps them withstand playtime. They come in two poppy neon shades with easy-on straps so you can slip them on and GO.

  • Textile and leather upper
  • Textile lining and insock
  • Man-made sole

Suede Trainers

£45.00 £27.00

5
(1 review)

It's double trouble with this twin pack of anything-but-basic tees. Your baby will be even more cuddly thanks to their supersoft jersey fabric. They're perfect for layering with dungarees, while long sleeves make them ideal for nippy days. What's more, the envelope neck makes dressing baby even…

  • Envelope neck opening
  • 100% cotton
  • Machine washable

Twin Pack T-Shirt

£20.00 £16.00

2
(2 reviews)

A padded ankle cuff makes our lace-up shoes smart and comfortable (that’s a win, win). In supersoft, versatile navy suede, they’ll match your Sunday best and your kick-about clothes. And we’ve added a ticking stripe lining to give them a secret wild side.

  • Leather upper
  • Textile lining and insock
  • Man-made sole

Suede Lace-ups

£50.00 £15.00

Made of 100% cotton, our classic long-sleeved T-shirt is seriously soft – so you can forget about itchy, scratchy fabrics (phew). For head-to-toe comfort, throw on with your favourite tracksuit bottoms and head off to the park.

  • 100% cotton
  • Machine washable

Supersoft T-shirt

£14.00 £9.80

4.1
(14 reviews)

In fun stripes or laid-back marl, our classic long-sleeved T-shirts are so soft you won't want to take them off. Luckily, they layer with everything, from your favourite hoodie to short-sleeved tees. Pair with some tracksuit bottoms for a kickabout with friends or smart jeans for the Saturday cinema…

  • 100% cotton
  • Machine washable

Supersoft T-shirt

£14.00

Wrap your little one in this super-absorbent towel for post-bath cuddles. It's warm and soft, keeping them cosy while they dry off. For a bit of fun, we've finished it with playful prints and ears on the hood. And it comes in its own bag, so it makes an ideal present.

  • Comes in a drawstring bag
  • 100% cotton
  • Machine washable

Fun Supersoft Hooded Towel

£24.00

This sleepsuit is perfect for your little duckling: it's crafted from supersoft jersey and it has built-in feet and long sleeves to keep your baby warm. A fun mallard print keeps it looking pretty sweet, too. The two smallest sizes have handy integrated scratch mitts (just in case).

  • KEEP AWAY FROM FIRE
  • Integral feet
  • Integral scratch mitts up to 0-3m
  • Contrast printed feet
  • Front and inside leg popper fastening
  • 100% cotton
  • Machine washable

Fun Supersoft Sleepsuit

£20.00

Your little snoozer is sure to have sweet dreams in this 100% cotton jersey sleepsuit. This cosy design has long sleeves and built-in feet to keep your baby nice and snug all night long. And the two smallest sizes come complete with scratch mitts – yep, we've thought of everything.

  • KEEP AWAY FROM FIRE
  • Integral scratch mitts up to 0-3m
  • Contrast printed feet
  • Front and inside leg popper fastening
  • 100% cotton
  • Machine washable

Lambs Supersoft Sleepsuit

£20.00

5
(1 review)

This cosy pointelle pack is (almost) as soft as baby's skin. The set includes one plain and one printed style, and both can be worn as either day or nightwear. And the pack comes with a bag, making it the perfect present for a new arrival.

  • Elasticated waist on bottoms
  • Envelope neck opening on top
  • Comes in a self fabric drawstring bag
  • Snug fit
  • 52% cotton 48% polyester
  • Machine washable
  • Close fitting garments are less likely to catch fire, so this style is designed to fit snugly.

Supersoft Pointelle Pack

£32.00

5
(1 review)

If you just can't get enough of stripes, this crew-neck jumper is definitely for you. Slip it on the bold and bright design to stay warm on your outdoor adventures. Oh, and did we mention its supersoft cotton-wool blend fabric?

  • 50% cotton 50% wool
  • Machine washable

Hotchpotch Crew Jumper

£35.00

When the temperature drops, layer up with a supersoft vest. This two-pack of cotton designs will be your new best friend on icy mornings. Slip one on under your top and stay cosy enough to keep playing outside all day – or until the grown-ups make you come in.

  • 100% cotton
  • Machine washable

2 Pack Vests

£18.00

Keep little lovelies cosy with our sweet cardigan. It's just right for layering over dresses or tees when the weather’s still a bit chilly. Made from supersoft cashmere, it’s kind on the skin and you can pop it in the wash after the inevitable dribbles.

  • Main 100% cashmere
  • Machine washable

Baby Cashmere Cardigan

£60.00

4.5
(2 reviews)

After a long day of adventures, there's nothing like cosying up at home. So wriggle out of those muddy things and zip yourself into this supersoft all-in-one, with a fun print and elasticated cuffs. Slip a well-earned biscuit in the kangaroo pocket and curl up with your favourite book.

  • 80% cotton 20% polyester
  • Machine washable

Cosy All-in-one

£40.00

5
(1 review)

With sporty star detailing and supersoft jersey fabric, this cool sweatshirt is perfect for getting active or lounging around. Wear with tracksuit bottoms at home or over jeans on those weekend cinema trips.

  • Bouclé motif
  • 72% cotton 28% polyester
  • Machine washable

Superstar Bouclé Sweatshirt

£35.00

Even the hardiest explorers can't start their day without some good quality pants. These cotton pairs have an elasticated waistband for a comfortable fit – so they won't hold you back when you're busy adventuring. This supersoft five-pack is bright and cheery, with bold and colourful stripes.

  • Waistband 56% polyamide 25% elastodiene 19% polyester
  • Main 100% cotton
  • Machine washable

5 Pack Pants

£26.00

At the end of a tough day of double maths and triple science, nothing beats pulling on cosy lounge bottoms. This supersoft cotton pair even has a grosgrain tie at the waist for a perfect fit. Team with a casual tee or hoody for that carefree, lounging feeling.

  • Loose fit
  • Main 100% cotton
  • Machine washable
  • KEEP AWAY FROM FIRE

Brushed Check Bottoms

£30.00

An outing to the beach or the pool just got cosier with our supersoft towelling throw-on. The handy poppers make it easy to pull on or off. We’ve even added a hood (look out for the fun lining) to keep ears toasty on chillier days.

  • Main 85% cotton 15% polyester
  • Hood lining 100% cotton
  • Machine washable

Whales Towelling Throw-on

£23.00

4
(5 reviews)

With cool prints and colours like our camouflage design, you won't want to save these joggers for sports day. The slim-but-relaxed fit and supersoft jersey fabric feels great whether you're biking to the park or heading to the cinema.

  • Front welt pockets
  • Elasticated waist with functional drawstring
  • 100% cotton
  • Machine washable

Jersey Joggers

£32.00

As close to a hug as a jacket can get, this zip-up has a supersoft fleece lining to keep you exploring in the cold (hunting snow yeti). It's shower resistant, so you can splash in as many puddles as you like. Psst: keep treasures secret in the zip-arm pocket.

  • Shower resistant
  • Main 100% polyester
  • Body lining 100% polyester
  • Sleeve lining 100% polyester
  • Filling 100% polyester
  • Hood lining 81% acrylic 19% polyester
  • Machine washable

Padded Jacket

£56.00

5
(1 review)

Slip on these tartan trousers and you'll be ready to tackle any adventure. With a relaxed fit for added comfort and a supersoft brushed inside for cosiness, these are the warmest cargos around. They even have huge pockets for storing goodies too.

  • Relaxed fit
  • Elasticated waist with functional drawstring
  • Side seam pockets
  • Two cargo pockets
  • 100% cotton
  • Machine washable

Brushed Tartan Cargos

£30.00

Calling all adventurers: our supersoft cargo trousers (with a stripy jersey lining) are ready for an action-packed day. The comfortable waist (with an adjustable drawstring) and straight fit are great for scrambling up trees and exploring forests, while the large zipped pockets will store all your…

  • Relaxed fit
  • Ribbed waistband with functional drawstring
  • Main 73% cotton 27% polyamide
  • Lining 100% cotton
  • Rib 100% cotton
  • Machine washable

Lined Pull-on Cargos

£37.00

5
(1 review)

Our cargo trousers are perfect for brave explorers heading out for uncharted territory (or just the local park). Crafted from supersoft jersey, they'll keep you comfortable on all your adventures. With four pockets, there's plenty of room for all the treasures you'll find.

  • Straight leg
  • Elasticated waist with functional drawstring
  • Two cargo pockets
  • Side seam pockets
  • 100% cotton
  • Machine washable

Jersey Cargos

£28.00

With striped velour on one side and supersoft jersey on the other, this comfortable play set is two glorious outfits in one – perfect for a quick change when little spills happen. And it comes in its own bag, making it a lovely present for newborns.

  • Jacket has front popper fastening
  • Bottoms have elasticated waistband
  • Comes in a self fabric drawstring bag
  • Outer 76% cotton 24% polyester
  • Lining 100% cotton
  • Machine washable

Mr Mallard Reversible Play Set

£32.00

This supersoft jersey romper is just the thing to keep baby cosy all day. It features our Mr Mallard duck appliqué and is beautifully finished with contrast binding on the cuffs and neck – making it an ideal present for newborns. And poppers on the inside legs and shoulders are perfectly placed…

  • Double shoulder opening up to 3-6m, single shoulder opening 6-12m and above
  • Appliqué logo
  • Inside leg popper fastening
  • 100% cotton
  • Machine washable

Mr Mallard Appliqué Romper

£22.00

Eureka – we've discovered the one thing that's better than supersoft trousers... It's supersoft trousers with a cosy check lining. These bottoms will keep your mini explorer happy on all their daily adventures. And internal waist adjusters make them an ideal choice for ever-growing little boys.

  • Inside adjustable waistband
  • Jersey lined with woven contrast hem
  • Functional button opening
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Cosy Lined Cord Trousers

£24.00

All sorts of strange things happen after dark: owls start hooting, hedgehogs come out to play and cosy long johns magically light up the night. With these fun glow-in-the-dark designs made from supersoft cotton, space cadets will snooze happily while they dream of their next mission.

  • Stretchy jersey rib
  • Soft against skin
  • Brushed inside for cosiness
  • Rib cuffs for a snuggly fit
  • Fully elasticated waist for stretch and comfort
  • Easy care, machine wash and tumble dryable
  • 100% cotton
  • Machine washable
  • Close fitting garments are less likely to catch fire, so this style is designed to fit snugly
  • Not flame resistant
  • KEEP AWAY FROM FIRE

Glow-in-the-dark Long Johns

£28.00