Search the site

Boys Supersoft

As well as feeling good in supersoft cotton, they look great with everything, from that favourite hoodie to short-sleeved tees. Pair with some tracksuit bottoms for a kickabout with friends or smart jeans for the Saturday cinema trip.

  • Garment washed for softness
  • 100% cotton
  • Machine washable

Supersoft T-shirt

£16.00

4.8
(8 reviews)

Wrap your little one in this absorbent, 100% organically grown cotton towel for post-bath cuddles. It's warm and soft, keeping them cosy while they dry off. For a bit of fun, we've finished it with playful prints and ears on the hood. And it comes in its own bag, so it makes an ideal present.

  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Comes in a drawstring bag
  • 100% cotton
  • Machine washable

Supersoft Hooded Towel

£24.00

Our mix-and-match set of two tops and bottoms in its presentation bag will ensure baby always stays snug – whether crawling, rolling or enjoying an afternoon nap. The elasticated waist and envelope neck make it a breeze to pull on and off, while the cuff hem trousers keep your little one cosy.

  • Comes in a self fabric drawstring bag
  • Snug fit
  • Fabric has been brushed for extra softness
  • 60% cotton 40% polyester
  • Machine washable
  • Close fitting garments are less likely to catch fire, so this style is designed to fit snugly

Supersoft Pointelle Pack

£34.00

Made of supersoft 100% cashmere, this adorable blanket is expertly designed in Britain and a piece you'll want to treasure. It’s designed to keep baby warm and happy during afternoon naps or morning cuddles. Delicate stitch detailing features all the way around with a contrast border for extra…

  • 100% cashmere
  • Machine washable

Cosy Cashmere Blanket

£110.00

Flying helicopter or running away from dinosaurs, if Mini imaginations can come up with it, we can put it on a T-shirt. Oh look, we have. These tees are supersoft in 100% cotton with a hint of stretch.

  • Printed logo
  • 100% cotton
  • Machine washable

Classic Printed T-Shirt

£16.00

5
(7 reviews)

Jumpers for goal posts? Not this one. With its supersoft cotton, stripes and contrast sleeves, this sweater is set to become the ultimate park-trip pal and trophy of the wardrobe.

  • Appliqué stripes
  • 100% cotton
  • Machine washable

Sporty Sweatshirt

£28.00 £16.80

5
(2 reviews)

What to do when a special occasion interrupts castle construction? Our supersoft jersey blazer is on hand to dress up any outfit in an instant. The suit-style cut and button detail are more than a match for family dinners. Team the jacket with cords or chinos to really impress the grown-ups.

  • 64% cotton 30% polyester 6% elastane
  • Machine washable

Jersey Blazer

£40.00

Flying, jumping or paddling through the day? We're talking about the exotic animals appliquéd and embroidered on this supersoft T-shirt. Crafted from 100% cotton, our colourful short-sleeved top is perfect for explorers just as active (and mischevious) as our wild zoo collection.

  • Appliqué logo
  • 100% cotton
  • Machine washable

Animal Appliqué T-shirt

£18.00

5
(1 review)

Sometimes, even hardy explorers need to layer up when there's a chill in the air. We've garment-dyed this supersoft hoodie, so it naturally changes over time – just like intrepid adventurers. With a striped lining and contrast neon-pop zips, this is one hoodie that won't blend into the wild on…

  • Garment dyed
  • 100% cotton
  • Machine washable

Garment-Dyed Zip-up Hoodie

£30.00

4
(1 review)

Our cotton-rich leggings will have the whole family smiling thanks to the cute animal designs or fun hotchpotch stripes on the bottom. These supersoft knitted styles have a hint of stretch for an easy fit that's great for little wrigglers.

  • IVO: main 81% cotton 18% polyamide 1% elastane
  • BLU: main 77% cotton 21% polyamide 2% elastane
  • Machine washable

Knitted Leggings

£10.00

5
(1 review)

When bedtime calls, cosy up in these comfortable pyjamas. The bottoms are made from brushed flannel with a supersoft feel, cut loosely so you can stretch out and relax on cloud nine.

  • Loose fit
  • Jersey top
  • Main 100% cotton
  • Machine washable
  • KEEP AWAY FROM FIRE

Pyjama Set

£30.00

4
(1 review)

Munching giraffe, snappy alligator and wandering whale… our colourful appliqué animals are as active as your little one. Each T-shirt comes in supersoft 100% cotton with concealed poppers on the shoulder for easy dressing and of course they’re machine washable.

  • Garment washed for softness
  • 3D detail
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Novelty T-shirt

£16.00

5
(2 reviews)

Days that go from a spelling test (groan) to a football match just got more comfortable with our supersoft pants. Made from 100% cotton, they've got an elasticated waist for a snug fit. Finished with skull and crossbones or stripy prints, they’re rather stylish too.

  • Main 100% cotton, Waistband 56% polyamide 25% elastodiene 19% polyester
  • Machine washable

5 Pack Pants

£26.00

4.5
(2 reviews)

Brrrr! No need to feel the cold while chilling at the park. Our pull-on hoody has supersoft fleece to keep warmth locked in, a raised neckline and kangaroo pocket. Reflective details shine bright when the sun's gone down, and the cuff holes add extra cool points.

  • Thermal properties
  • Thumb hole
  • 100% polyester
  • Machine washable

Active Popover Hoodie

£28.00

5
(4 reviews)

Is it a pet? Is it a T-shirt? Our fun tees are a bit of both, featuring animal appliqués your little one can keep in their pocket all day long. They’ll love the vivid colours and friendly creatures, while you’ll love the supersoft 100% cotton.

  • Standard fit
  • Short sleeves
  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • Front pocket
  • 100% cotton
  • Machine washable

Pocket Friends T-shirt

£18.00

Clothes that grow with baby? No, it's not science fiction; these dungarees have adjustable straps so they'll stay the distance. There's three designs to choose from and they all feature a striped jersey lining to keep them supersoft against young skin.

  • Straight leg
  • Adjustable straps to fit your child as they grow
  • Popper waist fastening
  • Front and back pockets
  • 100% cotton
  • Machine washable

Fun Woven Dungarees

£26.00

5
(5 reviews)

With a cool colour like indigo blue, you won't want to save these joggers for sports day. The slim-but-relaxed fit and supersoft jersey fabric feels great whether you're biking to the park or heading to the cinema. Handy pockets can stash all your supplies for the day.

  • Indigo dyed (see aftercare guidelines page)
  • Front pockets
  • Back patch pocket
  • 100% cotton
  • Machine washable

Jersey Joggers

£32.00

4.7
(3 reviews)

Action-packed days full of crawling, rolling and exploring all start with our cosy play set. Crafted from supersoft fabric, it comes complete with handy poppers at the back for easy dressing and a drawstring on the waist to ensure a snug fit. We've finished it off with animal appliqués that…

  • Garment washed for softness
  • Fully functional drawstring adjusts to your child's waist
  • Popper fastening at the back
  • 95% cotton 5% elastane
  • Machine washable

Animal Jersey Play Set

£28.00

5
(8 reviews)

What’s wet and scary, but also supersoft? Little ones wearing this dino-themed towel, of course! The cotton-rich blend ups the snuggle factor (and makes getting dry a breeze), while the bright print is perfect for the beach or around the pool. Match it with our swimwear to complete the set.

  • Main 100% cotton
  • Machine washable

Beach Towel

£20.00

4.5
(2 reviews)

These supersoft cotton socks are just the thing to help little ones get dressed on dreary mornings. Adventurous prints come in handy at playtime, while the elastic tops ensure they stay up all day long. Perfect for slipping on under trainers or wellies on rainy days.

  • MUL: single sharks 79% cotton 20% polyamide 1% elastane, Shark Pattern: 64% cotton 34% polymide 2% elastane
  • MLT: Dinosaurs 72% cotton 27% polyamide 1% elastane, Single Dinosaur 77% cotton 22% polyamide 1% elastane
  • Machine washable

3 Pack Socks

£12.00

5
(1 review)

…to a great start by gifting them this three-pack of patterned bodies in a matching tie bag. Decorated with fun seal prints and appliqué, these supersoft designs are made from 100% organically grown cotton, without the use of nasty chemicals. Envelope necks mean they slip on and off with ease.

  • Comes with its own fabric storage bag
  • 1 x 1 rib for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Popper opening at crotch
  • 100% cotton
  • Machine washable

3 Pack Seals Bodies

£28.00

We give these five short-sleeved bodies a big tyrannosaurus yes. There are three print options complete with roarsome dinosaurs as well as two supersoft striped ones. An envelope neck opening and poppers make changes a breeze, while a handy drawstring bag keeps everything together.

  • Comes with its own fabric storage bag
  • Ribbed fabric for extra stretch
  • Garment washed for softness
  • Envelope neck for easy dressing
  • Popper opening at crotch
  • 100% cotton
  • Machine washable

5 Pack Dino Bodies

£35.00

…play or a cuddle on the sofa, these fun ribbed leggings add comfort and cosiness. Drawstrings and fitted cuffs keep everything snug while the star or seal print match the rest of our collection. The supersoft cotton is 100% organically grown, so it's kind to the planet as well as your little one.

  • 1 x 1 rib for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Fully functional drawstring adjusts to your child's waist
  • 100% cotton
  • Machine washable

Fun Ribbed Leggings

£10.00

5
(1 review)

Bugs in rugs dream of being as snug as this sleepsuit. The supersoft ribbed fabric is crafted from premium 100% organically grown cotton, so it's gentle on the planet as well as delicate skin. Choose between playful seal prints or fun stars, each with contrast prints on the cosy feet.

  • 1 x 1 rib for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Easy snap opening
  • Integral scratch mitts up to 0-3m
  • Hidden contrast popper makes dressing simple
  • Anti-slip spots on soles of feet on sizes 9-12m and above
  • 100% cotton
  • Machine washable
  • Keep away from fire

Snuggly Printed Sleepsuit

£20.00

5
(1 review)

Beat off chills and gloomy weather by wrapping up warm in this cosy scarf in grey-sky-defying colours. It comes in a supersoft knit – perfect for blustery walks in the park. For a toasty trio, pair it with the matching hat and gloves.

  • 100% acrylic
  • Machine washable

Knitted Scarf

£16.00 £6.40

4.3
(4 reviews)

Stay toasty during the fiercest of snowball fights in our supersoft socks. These cotton-rich essentials are finished in cheerful shades and seasonal prints, with ribbing at the top to keep them snugly in place.

  • 69% cotton 30% polyamide 1% elastane
  • Machine washable

3 Pack Festive Socks

£14.00 £11.20

Chilly days are just one more excuse to pull on our colourful long-sleeved tops. With bright neon-pop prints, they’re guaranteed to cheer up the greyest of skies. They also happen to be supersoft in 100% cotton.

  • Printed logo
  • 100% cotton
  • Machine washable

Illustrative Print T-shirt

£20.00 £10.00

5
(1 review)

For those epic medieval-inspired adventures, there’s our equally epic jumper. Featuring a magical theme and a supersoft cotton and wool-mix fabric, it can’t wait to get outside and get exploring (good job it's machine washable). The semi-fitted shape ensures a comfortable fit for intrepid knights.

  • 60% cotton 30% polyamide 10% wool
  • Machine washable

Medieval Adventures Jumper

£32.00 £20.80

Baby foxes and reindeer are chasing their way all around the front and back of these classic Fair Isle knit styles. The buttons on the shoulders make the jumper easy to pull on and off, and our supersoft wool-blend yarn is perfectly fine to pop in the wash.

  • 60% cotton 30% polyamide 10% wool
  • Machine washable

Fair Isle Jumper

£28.00 £22.40

5
(4 reviews)

What’s warmer than a dressing gown and cosier than a duvet cover? Answer: our supersoft all-in-one, of course. The fleecy material is the perfect thing for lazing around on chilly mornings. It even comes with a hood for top-to-toe comfort. Weekends don’t get any better than this.

  • Rib 100% cotton, Main 100% polyester
  • Machine washable

Cosy Fleece All-in-one

£35.00 £28.00

5
(3 reviews)

Take a trip to the moon (no rocket ship necessary) with this easy tee. It’s long-sleeved so perfect for journeys into colder orbits and supersoft in 100% cotton. With sporty stripes and a bright print, little astronauts can be seen from space.

  • Printed logo
  • 100% cotton
  • Machine washable

I Need More Space T-Shirt

£22.00 £11.00

5
(2 reviews)

Our cotton-rich leggings will have the whole family smiling thanks to the cute animal designs or fun hotchpotch stripes on the bottom. These supersoft knitted styles have a hint of stretch for an easy fit that's great for little wrigglers.

  • IVO: 81% cotton 18% polyamide 1% elastane
  • BLU: 77% cotton 21% polyamide 2% elastane
  • Machine washable

Knitted Leggings

£10.00 £5.00

5
(1 review)

Eureka – we've discovered the one thing that's better than supersoft trousers... It's supersoft trousers with a cosy printed lining. These bottoms will keep your mini explorer happy on all their daily adventures. And internal waist adjusters make them an ideal choice for ever-growing little boys.

  • Inside adjustable waistband
  • Jersey lined with woven contrast hem
  • Functional button opening
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Cosy Lined Cord Trousers

£24.00 £16.80

4.8
(8 reviews)

At the end of a tough day of double maths and triple science, nothing beats pulling on cosy lounge bottoms. This supersoft cotton pair even has a grosgrain tie at the waist for a perfect fit. Team with a casual tee or hoody for that carefree, lounging feeling.

  • Loose fit
  • Main 100% cotton
  • Machine washable
  • KEEP AWAY FROM FIRE

Brushed Check Bottoms

£26.00 £20.80

4.9
(7 reviews)

Bring all the fun of the farm home with the appliqué and bouclé details on this T-shirt. Our supersoft 100% cotton fabric is kind to delicate skin, while poppers make for easy dressing. Whether you're a fan of animals or a mechanic in the making, our wraparound designs will make sure playtime…

  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Farm Appliqué T-shirt

£16.00 £11.20

3
(1 review)

Calling all adventurers: our supersoft cargo trousers (with a stripy jersey lining) are ready for an action-packed day. The comfortable waist (with an adjustable drawstring) and straight fit are great for scrambling up trees and exploring forests, while the large zipped pockets will store all your…

  • Warrior Knees
  • Relaxed fit
  • Ribbed waistband with functional drawstring
  • Main 73% cotton 27% polyamide
  • Lining 100% cotton
  • Rib 100% cotton
  • Machine washable

Lined Pull-on Cargos

£37.00 £18.50

5
(12 reviews)

Action-packed days full of crawling, rolling and exploring all start with our cosy playsuit. Crafted from supersoft fabric, it comes complete with handy poppers on the shoulder for easy dressing and a drawstring on the waist to ensure a snug fit. We've finished it off with animal appliqués that…

  • Top has back popper fastening
  • Bottoms have an elasticated waistband with functional drawstring
  • Appliqué logo
  • Top 95% cotton 5% elastane
  • Bottoms 95% cotton 5% elastane
  • Machine washable

Animal Jersey Play Set

£30.00 £21.00

5
(8 reviews)

Eureka – we've discovered the one thing that's better than supersoft trousers... It's supersoft trousers with a cosy printed lining. These bottoms will keep your mini explorer happy on all their daily adventures. And internal waist adjusters make them an ideal choice for ever-growing little boys.

  • Inside adjustable waistband
  • Jersey lined with woven contrast hem
  • Functional button opening
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Cosy Lined Cord Trousers

£24.00 £16.80

4.8
(8 reviews)

Time to set sail: our supersoft, 100% cotton T-shirts feature seaworthy cats or dogs in raised stitch appliqué. We've also added metallic embroidery, contrast sleeves and hotchpotch stripes. Match these pirate-themed tees with cargo shorts for seaside adventures.

  • Appliqué and embroidery logo
  • 100% cotton
  • Machine washable

Pet Pirate Appliqué T-shirt

£20.00 £18.00

5
(5 reviews)

All sorts of strange things happen after dark: owls start hooting, hedgehogs come out to play and cosy long johns magically light up the night. With these fun glow-in-the-dark designs made from supersoft cotton, space cadets will snooze happily while they dream of their next mission.

  • Stretchy jersey rib
  • Soft against skin
  • Brushed inside for cosiness
  • Rib cuffs for a snuggly fit
  • Fully elasticated waist for stretch and comfort
  • Easy care, machine wash and tumble dryable
  • 100% cotton
  • Machine washable
  • Close fitting garments are less likely to catch fire, so this style is designed to fit snugly
  • Not flame resistant
  • KEEP AWAY FROM FIRE

Glow-in-the-dark Long Johns

£24.00 £15.60

4.3
(15 reviews)

All sorts of strange things happen after dark: owls start hooting, hedgehogs come out to play and cosy long john pyjamas magically light up the night. With these fun glow-in-the-dark designs made from supersoft cotton, space cadets will snooze happily while they dream of their next mission.

  • Machine washable
  • 100% cotton
  • Stretchy jersey rib
  • Soft against skin
  • Brushed inside for cosiness
  • Rib cuffs for a snuggle fit
  • Fully elasticated waist for stretch and comfort
  • Easy care, machine wash and tumble dryable
  • Close fitting garments are less likely to catch fire, so this style is designed to fit snugly
  • Not flame resistant
  • KEEP AWAY FROM FIRE

Glow-in-the-dark Long Pyjamas

£28.00 £16.80

4.7
(7 reviews)
>