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Boys Bow Tie

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No party is complete without a pretty little bow like the one on this delightful dress. Layers of underskirt and cotton voile with embroidered spots and scalloped edges are the icing on the (birthday) cake.

  • Outer 100% cotton
  • Lining 100% cotton
  • Net 100% polyester
  • Machine washable

Embroidered Spotty Bow Dress

£56.00

5
(3 reviews)

We couldn't decide whether we love spots or stripes more, so we put both on this playful dress. The red and white design is sprinkled with fuzzy dots. With a big bow on the front, this dress is just waiting for its next party invitation.

  • Main 98% cotton 2% elastane
  • Lining 100% cotton
  • Machine washable

Spotty Bow Dress

£35.00 £24.50

5
(1 review)

…charming dress. The full skirt is light and airy thanks to the simple cotton design. The elasticated back and crossover straps keep it comfortable, while the lace trim, floral embroidery and scalloped hem add extra sweetness. It's all wrapped up with a big bow at the back. Who's for pass the parcel?

  • 100% cotton
  • Machine washable

Pretty Embroidered Bow Dress

£35.00

4.4
(5 reviews)

…design stars a midi length, flattering side splits and stitch detailing on the placket, belt and pockets. The linen-and-cotton fabric will keep you cool and comfortable, no matter what your busy day brings. Tie up the fabric belt for definition or leave it loose for an easy, versatile look.

  • 55% linen 45% cotton
  • Machine washable
  • Semi-fitted shape
  • Length finishes at mid calf
  • Two front pockets
  • Short sleeves
  • Unlined
  • Button fastening at front
  • Self fabric tie belt at waist

Tie Waist Shirt Dress

£85.00

3.7
(15 reviews)

Perfect for sipping mojitos by the pool or taking a dip in the sea, these bikini bottoms have adjustable tie sides so you can find the perfect fit. Choose your favourite colour and match with the coordinating top – or be daring and mix them.

  • BLK and DGR: outer 80% polyamide 20% elastane, trim 82% polyester 18% elastane, lining 100% polyester
  • Other colours: outer 80% polyamide 20% elastane, lining 100% polyester
  • Machine washable
  • Light coverage
  • Lined front and back
  • Fully adjustable side ties

Contrast Tie Bikini Bottoms

£28.00

2.3
(16 reviews)

Our limited edition, laser-cut, Aleta Tie Back Heels are made to grace your feet this spring, summer and beyond. Expertly crafted in Spain, these luxuriously soft suede shoes have a high stiletto heel that teams perfectly with skirts, dresses and trousers. They fasten elegantly at your heel with a…

  • Upper suede
  • Lining and sole leather
  • Heel height 9.5cm/3 ¾”
  • Comes with its own fabric storage bag

Aleta Tie Back Heels

£170.00

Boat necks aren't just for sailors you know. Our fully lined dress is a hit on dry land too – thanks to its comfortable jersey fabric. Practice your knots and get a perfect fit with the elegant front-tie detail and you'll be ready for dinner at the captain's table in no time.

  • Body 95% viscose 5% elastane, Lining 100% polyester
  • Machine washable
  • Flattering fitted shape through bust, waist and hip
  • Length finishes below knee
  • Sleeveless
  • Drapey jersey with stretch
  • Fully lined
  • Soft gathers at front

Tie Waist Jersey Dress

£80.00 £56.00

4.3
(8 reviews)

Time to practise some knots with this tie-front tee. The boxy design and lightweight jersey fabric will make sure sunny expeditions are always cool and easy. In a vibrant green stripe or blue flamingo print, they're perfect for busy days out.

  • 100% cotton
  • Machine washable

Tie-front T-shirt

£22.00

4.5
(2 reviews)

Every cowgirl needs a trusty denim shirt. Our lightweight design is perfect for long days in the Wild Wild West (or afternoons at the playground). The authentic mock-horn buttons could have come straight from the ranch. It's even got a tie-front, for a touch of American style. Yee-haw.

  • 100% cotton
  • Machine washable

Tie-front Top

£26.00

2.8
(4 reviews)

Our relaxed-fit top in soft, breezy cotton is beach-ready with a boho twist. We've added delicate panel detailing to the sleeves and a blouson shape for extra flare. What's more, the braided cord and tassels at the neck give you something to twirl while you wait for your mojito.

  • 100% cotton
  • Machine washable
  • Relaxed fit
  • Length finishes at low hip
  • ¾ length sleeves
  • Unlined
  • Notch neck
  • Tie detail at centre front neck

Gauzy Tie-Neck Top

£50.00

4.4
(34 reviews)

From peering in rock pools to making the world's tallest sandcastle, our supersoft jersey dress with its playful bobble trim is great for busy, sunny days. This stripy T-shirt style has a brightly coloured drawstring waistband and handy pockets too – just the thing to hold coins while chasing after…

  • 100% cotton
  • Machine washable

Tie-waist Jersey Dress

£26.00

5
(1 review)

Float through sunny days in this billowing floral top. The airy crinkle georgette design has blouson sleeves with gentle gathers at the cuff, plus a detachable cami for comfortable coverage. Tie the delicate neckties into a bow or leave undone for days spent basking with a book.

  • Outer 100% polyester, Detachable camisole 100% polyester
  • Machine washable
  • Relaxed fit
  • Length finishes at low hip
  • Full length sleeves
  • Comes with detachable camisole
  • Tie detail at centre front neck

Florence Top

£70.00

3.5
(15 reviews)

Whether you're beating the boys at football or racing on your bike, our 3 pack of cotton pants are ideal for active girls. The soft elastic waistband will keep you comfortable no matter what the challenge ahead. And for ultimate comfort and style, mix and match with our sporty crop tops.

  • Main 95% cotton 5% elastane, Waistband 69% polyamide 22% polyester 9% elastane
  • Machine washable

3 Pack Pants

£22.00

4.3
(3 reviews)

Get new parents off to a great start by gifting them this three-pack of patterned bodies in a matching tie bag. Decorated with fun seal prints and appliqué, these supersoft designs are made from 100% organically grown cotton, without the use of nasty chemicals. Envelope necks mean they slip on…

  • Comes with its own fabric storage bag
  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Popper opening at crotch
  • 100% cotton
  • Machine washable

3 Pack Seals Bodies

£28.00

…birthday parties. Tulle underlayers add extra volume to the soft cotton skirt, while the smocking at the back allows plenty of stretch. Psst... if you look even closer, you'll find embroidered appliqué on the vibrant print. Tie the stripy belt into a pretty bow, and head to the dancefloor.

  • Outer 100% cotton
  • Lining 100% cotton
  • Straps 100% polyester
  • Machine washable

Bright Appliqué Dress

£40.00

4.1
(8 reviews)

Bounce to the beach or skip to the swings in this fun frilly playsuit. Whether you choose bright florals or relaxed chambray, there's a playful bobble trim and a pretty bow at the drawstring waist.

  • Elasticated waistband with functional drawcord
  • BLU: Fluoro trim
  • MUL: Fluoro print
  • Adjustable strap
  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Strappy Frill Playsuit

£32.00

4.7
(3 reviews)

You’ve found the dress, now finish your look with this simple yet sophisticated clutch. Made of strokably soft suede – including the bow – it’s just as gorgeous on the inside, thanks to its sateen spot lining and zip pocket.

  • Outer suede
  • Lining 100% cotton
  • 28cm/11" wide x 18cm/7" high
  • Concealed magnetic clasp at opening
  • Comes with its own fabric storage bag

Remi Clutch Bag

£70.00

4
(2 reviews)

Elegant, comfortable and oh-so versatile – ballerina shoes really do have it all. Ours come in a choice of luxurious fabrics, with a charming bow and trim lending the perfect every-attention-paid-to-detail finish.

  • LEO: upper animal print hair on cowhide
  • Other colours: upper leather
  • Lining suede
  • Sole man-made
  • Due to the individual print pattern of the hair on hide, the colour can vary slightly between pairs
  • Supportive underfoot cushioning
  • Flexible sole for comfort

Ballerinas

£60.00

3.6
(37 reviews)

Wading through rock pools and relaxing on the beach just got more fun with our jaw-some flip-flops. The shark print is bound to ward off any nasty jellyfish, while the bright and cheery stripes match back to our boys' swimwear range.

  • Synthetic upper, insock and sole

Printed Flip-flops

£10.00

5
(1 review)

What’s wet and scary, but also supersoft? Little ones wearing this dino-themed towel, of course! The cotton-rich blend ups the snuggle factor (and makes getting dry a breeze), while the bright print is perfect for the beach or around the pool. Match it with our swimwear to complete the set.

  • Main 100% cotton
  • Machine washable

Beach Towel

£20.00

4.7
(3 reviews)

The sun has got his hat on, hip hip hooray! Protect baby's head and keep them cool with our jersey hat in 100% breathable cotton. It’s easy to adjust, with a touch-and-close chinstrap. And if an outfit change is on the cards, simply reverse it for a different look.

  • Fully reversible
  • 100% cotton
  • Machine washable

Jersey Reversible Hat

£16.00

5
(1 review)

Whether you’re off to tea or your best friend’s birthday, this smart crew-neck jumper will ensure you look spick and span. The semi-fitted cut and buttons on the shoulder make it perfect for layering on top of shirts or under blazers.

  • 100% cotton
  • Machine washable

Textured Crew Jumper

£30.00

When it comes to keeping cosy, nothing beats this 100% cashmere cardigan. The ultra-soft fabric has stitch detailing and a contrast velvet trim and, because it's machine washable, little ones can wear it practically non-stop. It comes in a lovely presentation box and makes the perfect gift.

  • 100% cashmere
  • Machine washable

Baby Cashmere Cardigan

£60.00

4
(2 reviews)

This striped Oxford shirt is perfect for a little prince. The laid-back grandad-style neckline makes it ideal for casual wear, or it can be dressed up with one of our suits if formal duty calls. The red stitching on the last buttonhole adds a pop of colour for when one is out meeting one's public.

  • Regular fit
  • 100% cotton
  • Machine washable

Grandad Collar Shirt

£26.00

Our rash vest is just what you need when braving the waves with the wind in your hair. The clever fabric provides UPF 40 protection, which means you can snorkel, surf or swim until your fingers get pruney. And with neon colour-pops, you won’t go unnoticed.

  • 80% polyamide 20% elastane
  • Machine washable

Logo Rash Vest

£22.00

5
(5 reviews)

No surfer worth their sea salt should be without a quality rash vest. Made of fabric with UPF 40 protection, this streamlined style is just the thing for keeping warm and comfortable in the water. Neon panels stand out from the shoal.

  • 80% polyamide 20% elastane
  • Machine washable

Rash Vest

£20.00

5
(5 reviews)

Surf's up – this super-stretchy bathing suit is ideal for water sports or just splashing around in the sea. The fabric stops chilly water in its tracks and has factor UPF 40 sun protection to keep UV rays at bay, too. Now, who's for the beach?

  • 80% polyamide 20% elastane
  • Machine washable

Surf Suit

£30.00

4
(8 reviews)

When it's time for baby's first trip to the beach, pop them in this comfortable, playful surf suit. It's crafted from UPF 40 fabric to protect them from the sun and is super comfortable. The zip down the front makes changes so easy you could do them one-handed (leaving the other one free for a…

  • 80% polyamide 20% elastane
  • Machine washable

Animal Surf Suit

£26.00

5
(4 reviews)

When it's time for a break from the water (and maybe an ice-cream) keep off the chills with our soft towelling poncho. This seaside essential in 100% cotton is easy to throw on and easy to throw in the wash. We’ve even added a hood to keep you extra-cosy.

  • 100% cotton
  • Machine washable

Towelling Poncho

£26.00

4
(4 reviews)

When it's time for a break from the water (and maybe an ice-cream) keep off the chills with our soft towelling poncho. This seaside essential in 100% cotton is easy to throw on and easy to throw in the wash. We’ve even added a hood to keep things extra-cosy.

  • 100% cotton
  • Machine washable

Towelling Poncho

£26.00

4.6
(7 reviews)

Brrrr... Is there anything colder than running out of the sea? Before the shivers get you, reach for this cosy towelling top. We've designed it to keep you feeling warm and looking cool.

  • 85% cotton 15% polyester
  • Machine washable

Towelling Sweatshirt

£28.00

5
(4 reviews)

The beach just got even better. Pull this comfortable towelling hoodie on when you come running out of the sea for the ultimate cosy feeling. We've added colour pop zips and trims for fun, as well as a roomy kangaroo pocket for stashing goggles, shells and snacks.

  • 85% cotton 15% polyester
  • Machine washable

Towelling Zip-up Hoodie

£28.00

5
(2 reviews)

What makes zebras and tigers run so fast? Their stripes, of course – which is why we've covered this T-shirt in them. It's made of soft cotton slub, for staying cosy while setting new world sprinting records. It's also got three buttons on the shoulder to make getting dressed just as fast.

  • 100% cotton
  • Machine washable

Hotchpotch Stripe T-shirt

£18.00

Soft, sporty and super easy to wear – our classic raglan top is a floordrobe essential. Long sleeves keep off the chill and add a pop of colour to layered looks (just add short-sleeved tees and hoodies). It's perfect for racing around the bases in a game of rounders.

  • 100% cotton
  • Machine washable

Raglan T-shirt

£18.00

5
(10 reviews)

We’ve updated our Henley with sporty stripes on the sleeves for extra speed during games of rounders. It’s supercomfortable in 100% cotton and machine washable for inevitable grass stains.

  • 100% cotton
  • Machine washable

Sporty Stripe Raglan Henley

£20.00 £10.00

5
(4 reviews)

Whether you're layering up to scale snowy mountains or crossing sunny Saharas, you need quality basics like this slub jersey T-shirt. With slub cotton and a subtle textured feel, it's ready for all of your adventures – and for the washing machine.

  • 100% cotton
  • Machine washable

Slub Washed T-shirt

£12.00

5
(17 reviews)

Whether layering up to scale snowy mountains or crossing sunny Saharas, quality basics like this jersey T-shirt are a must. With slub cotton and a subtle textured feel, it's ready for all adventures – and for the washing machine.

  • 100% cotton
  • Machine washable

Slub Washed T-shirt

£14.00

5
(9 reviews)

This sporty polo is grown-up-approved, thanks to its smart cut. But it isn't too sensible: try popping the collar to show off the cool chambray detailing. We've used cotton for an extra-soft feel and vintage style.

  • 100% cotton
  • Machine washable

Piqué Polo Shirt

£16.00

4.5
(8 reviews)

Time for a game of hide-and-seek? It'll be tricky to hide in this short-sleeved top with bright colourblocking across the body. The soft jersey fabric feels comfortable against the skin, while the button-up collar makes it a great choice for smarter occasions.

  • 100% cotton
  • Machine washable

Colourblock Piqué Polo Shirt

£18.00

5
(2 reviews)

Beware when stashing treats in the pocket of these 100% cotton T-shirts – some underwater friends might just gobble them up. These printed animal logos have more tricks up their sleeve: simply pull out the pocket interior to reveal a cheeky tongue, ready to fend off any rival snack-stealers.

  • 100% cotton
  • Machine washable

Sea Animal Pocket T-shirt

£18.00

5
(5 reviews)

Snorkels at the ready. Our marine-themed T-shirts are set for seashore expeditions, with attention-grabbing fluoro letters in the shape of different underwater friends. The soft, breathable slub cotton will keep up with (and stay cool on) any adventure. Who's coming with us?

  • 100% cotton
  • Machine washable

Fluoro Graphic T-shirt

£16.00

5
(4 reviews)

You never can tell where the next adventure will lead, best to be prepared for any eventuality. With these 100% cotton printed tees, Minis can be a rock star today, then an entomologist (that’s a big word for Bug Expert) tomorrow.

  • 100% cotton
  • Machine washable

Rock 'n' Crawl Graphic T-shirt

£16.00

5
(2 reviews)

A super-cosy beach hoodie with fantastic nautical prints, this well-made casual throw-on is for long, lazy days by the sea. It has a ribbed hem and cuffs, lined hood and button detailing.

  • 100% cotton
  • Machine washable

Beach Hoodie

£35.00

5
(3 reviews)

You're on to a winner for sports day with our long-sleeved jersey with go-faster stripes. With a lined hood, ribbed hems and cuffs, it’ll keep future track-and-field stars warm during practice. There are even kangaroo-style pockets to get chilly hands back into the game.

  • 100% cotton
  • Machine washable

Sports Stripe Zip-up Hoodie

£35.00

4
(1 review)

Here's a dress that loves a party. With bow detailing on the straps and cute appliqué turtles at the hem, this striped cotton dress is 'aww'-inspiring. Stretchy smocking and a full lining make it super comfortable, while the matching knickers keeps the outfit coordinated when crawling.

  • Comes with matching pants
  • Garment washed for softness
  • 100% cotton
  • Machine washable

Strappy Smock Dress

£24.00

This swimsuit has ruffles on the straps and a bow at the back to get all of the ‘awws’ in those holiday photographs. With UPF sun-protected fabric and a cut that’s roomy enough for a swim nappy, days by the sea are as easy as ready, set, paddle…

  • Fabric provides sun protection UPF 50+
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Baby Swimsuit

£16.00

5
(6 reviews)

Your little bunny will look extra cute in these bodies, which are perfect for layering or simply wriggling around indoors. Made with cosy cotton and rib jersey, they are finished with a picot trim and a dainty bow on the front. This pack of five comes with a nifty drawstring bag, too.

  • Comes with its own fabric storage bag
  • Ribbed fabric for extra stretch
  • Garment washed for softness
  • Popper opening at crotch
  • 100% cotton
  • Machine washable

5 Pack Patterned Bodies

£35.00

4.6
(5 reviews)

…day brings a new adventure and a chance to wear a pair of our cosy pants. The seven pairs inside our reusable cotton bag include delicate trims and bow details – one for every day of the week. Made from 100% cotton, they feel extra soft against the skin, and are perfect for teaming with one of our…

  • Comes in a self fabric drawstring bag
  • Main 100% cotton
  • Machine washable

7 Pack Pants

£30.00

4.9
(19 reviews)

Shine like a star in our fully lined dress. Bright colours and a removable bow create the perfect party outfit set to impress. Sequinned spots create a twinkling rainbow and the tulle petticoat is made for spinning around the dance floor.

  • Main 100% cotton
  • Lining 100% cotton
  • Net 100% polyester
  • Machine washable

Bright Sequin Spotty Dress

£46.00

4.9
(9 reviews)

The floral print on this layered, ruffled dress is so special, even the blooms in the garden will be jealous. And they can't compete with the frills at the neck, metallic trim and bow sash at the back. The linen and cotton blend stays cool and comfortable for dancing in the sunshine.

  • Outer: 55% Linen 45% Cotton
  • Lining: 100% Cotton
  • Top Net: 100% Polyamide
  • Bottom Net: 100% Polyester
  • Machine washable

Posy Ruffle Hem Dress

£46.00

5
(2 reviews)

Here's a dress that loves a party. With bow detailing on the straps and cute appliqué turtles at the hem, this striped cotton dress is 'aww'-inspiring. Stretchy smocking and a full lining make it super comfortable, while the matching knickers keeps the outfit coordinated when crawling.

  • Comes with matching pants
  • Garment washed for softness
  • 100% cotton
  • Machine washable

Strappy Smock Dress

£24.00

This swimsuit has ruffles on the straps and a bow at the back to get all of the ‘awws’ in those holiday photographs. With UPF sun-protected fabric and a cut that’s roomy enough for a swim nappy, days by the sea are as easy as ready, set, paddle…

  • Fabric provides sun protection UPF 50+
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Baby Swimsuit

£16.00

5
(6 reviews)

Your little bunny will look extra cute in these bodies, which are perfect for layering or simply wriggling around indoors. Made with cosy cotton and rib jersey, they are finished with a picot trim and a dainty bow on the front. This pack of five comes with a nifty drawstring bag, too.

  • Comes with its own fabric storage bag
  • Ribbed fabric for extra stretch
  • Garment washed for softness
  • Popper opening at crotch
  • 100% cotton
  • Machine washable

5 Pack Patterned Bodies

£35.00

4.6
(5 reviews)

…for company. Our versatile pumps have leather-padded insoles, making them ideal for days when you're kept on your feet. They're a trendy substitute for heels too, thanks to a pretty bow strap and contrasting grosgrain tape at the back. All that's left to you is deciding where to take them first.

  • Upper textile
  • Lining leather
  • Sole man-made
  • Supportive underfoot cushioning
  • Flexible sole for comfort

Lottie Pumps

£60.00

4.2
(6 reviews)

Tired of choosing between style and comfort? We made these sophisticated slingbacks so you don't have to. The padded inner sole makes even long commutes easy, while the bow detailing on the strap means you can stride with confidence into big meetings and summer parties alike.

  • SLV: upper metallic leather
  • STR: upper textile
  • BLU: upper textile
  • Other colours: upper leather
  • Lining leather
  • Sole man-made
  • Slip resistant sole

Hilary Slingbacks

£80.00

4.7
(15 reviews)

This wonderfully soft cotton-cashmere blend blanket is an ideal present for new parents. With a sweet knitted pattern, our classic design can be passed down from sibling to sibling through the years. And you can breathe a sigh of relief after that spill – it's also machine washable.

  • 40% cotton 31% viscose 23% polyamide 6% cashmere
  • Machine washable

New Baby Knitted Blanket

£40.00

5
(1 review)

This wonderfully soft cotton-cashmere blend blanket is an ideal present for new parents. With a sweet knitted pattern, our classic design can be passed down from sibling to sibling through the years. And you can breathe a sigh of relief after that spill – it's also machine washable.

  • 42% cotton 31% viscose 23% polyamide 4% cashmere
  • Machine washable

New Baby Knitted Blanket

£40.00

Go for gold in these bright trainer socks. This pack of five colourful cotton-rich styles comes in stripes and camo patterns, perfect for energetic adventurers. Pop them on for playing, climbing and kicking all week long.

  • 80% cotton 19% polyamide 1% elastane
  • Machine washable

5 Pack Trainer Socks

£18.00

When taking to the high seas, be sure to pull on our cotton-rich striped shark hat to scare away any fishy foes. With 3D canvas teeth and embroidered face details, it'll keep the sun out of smiling faces as well as making wearers look fearless.

  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Shark Hat

£16.00

Get ready to roar – here comes a dinosaur roaming across this stripy sunhat. The easy touch-and-close fastening on this cotton design keeps it firmly in place all day, while the wide brim protects delicate necks from the sun. The contrast stripy lining coordinates with our range – great for making a…

  • Main 100% cotton
  • Lining 100% cotton
  • Machine washable

Woven Appliqué Hat

£16.00

5
(2 reviews)

Everyone needs a good sun hat. This one's made from cotton, so it'll keep your head cool while shading your eyes from bright sunlight. Now, where's that boogie board?

  • Main 52% cotton 48% linen
  • Lining 100% cotton
  • Machine washable

Fisherman's Hat

£16.00

3.3
(3 reviews)

Your little one will look cuddlier than ever in this knitted hooded jacket, with playful 3D face and ears on the hood. The soft merino wool blend is soft on skin and perfect for keeping chills out. Mock wooden buttons add an extra touch of charm – and it's all machine washable.

  • 60% cotton 30% polyamide 10% wool
  • Machine washable

Novelty Knitted Jacket

£32.00

5
(2 reviews)

What to do when a special occasion interrupts castle construction? Our supersoft jersey blazer is on hand to dress up any outfit in an instant. The suit-style cut and button detail are more than a match for family dinners. Team the jacket with cords or chinos to really impress the grown-ups.

  • 64% cotton 30% polyester 6% elastane
  • Machine washable

Jersey Blazer

£46.00

Take the great outdoors to bed with you in this colourful pyjama set. With these fun characters to keep you company, who needs a bedtime story? It's ultra soft in stretch cotton jersey, with a wonderfully comfortable loose fit.

  • 100% cotton
  • Machine washable
  • KEEP AWAY FROM FIRE

Graphic Pyjama Set

£22.00

4.7
(3 reviews)

Classic, smart and casual – it's not often you find such a great all-rounder. This shirt is made from lightweight cotton with classic British colours and grown-up checks that were hand-picked by Johnnie himself. Button it up for special occasions, then wear it loose when playtime comes around.

  • Regular fit
  • Chest pocket
  • 100% cotton
  • Machine washable

Laundered Shirt

£26.00

3
(1 review)

These bold shoes are always ready for their next adventure, with a clever slip-on design that’s perfect for speedy getaways. The soft canvas uppers are decorated with an appliqué stripy skull and crossbones, or a huge shark with 3D teeth – don't worry, he doesn't bite!

  • Canvas upper, lining and insock
  • Man-made sole

Novelty Slip-on Shoes

£28.00

5
(2 reviews)

Cool footwear without the hassle of laces? Count us in. Sunshine-y stripes and bright outsoles bring a burst of colour to every step. Washed canvas uppers mean they’re soft, durable and adventure-ready. With shoes this fun, don't be surprised if he wants to sleep in them.

  • Textile upper and lining
  • Man-made sole

Laceless Canvas Shoes

£22.00

4.3
(3 reviews)

Our adventure-ready sandals feature a padded footbed to keep your little one comfortable on their crawling missions. The handy buckle fastenings ensure they stay in place, and we've finished them off in soft suede with a pop of neon orange on the sole for added fun.

  • Leather upper and insock
  • Textile lining
  • Man-made sole

Suede Sandals

£28.00

5
(1 review)

The bright, cheerful prints on our bather shorts are bound to get you noticed on the beach or at the pool. The elasticated waist and draw cord make them a doddle to pull on and off. Choose your favourite fun design and you’re all set for a day of splashing.

  • Main 70% cotton 30% polyamide
  • Lining 100% polyester
  • Machine washable

Bathers

£18.00

4.5
(13 reviews)

Join these embroidered animals under the sea in our ocean-inspired trunks. Fluorescent details are easily spotted by any passing snorkellers. With an elasticated waistband and drawcord for a comfortable fit, they’ll stay firmly in place when racing off to outswim a sea turtle.

  • Main 100% polyester
  • Lining 100% polyester
  • Machine washable

Deep Sea Embroidered Bathers

£26.00

4.7
(3 reviews)

Three, two, one, cannonball! Get set for a day of splashing with the bright, cheerful prints on our bathing shorts. The elasticated waist and drawstring make them a doddle to pull on (and keep on when performing ambitious jumps).

  • Main 70% cotton 30% polyamide
  • Lining 100% polyester
  • Machine washable

Bathers

£18.00

4.5
(10 reviews)

Aren’t holidays great? All you need is a pool, sunshine and some fun shorts. These ones come in bright designs to keep you looking cool. There's a stretchy waistband that's ultra-comfortable, whether you're reading a book on the beach or making a splash in the water.

  • Main 76% cotton 24% polyamide
  • Lining 100% polyester
  • Machine washable

Poolside Shorts

£26.00

5
(1 review)

When night-time rolls around, the creepy-crawlies and ghouls come out to play. This super-spooky T-shirt glows in the dark, so everyone will see the ghostly shine. Not so great for hide and seek, but perfect for giving the grown-ups a little scare.

  • Glow-in-the-dark print
  • 100% cotton
  • Machine washable

Spooky Glow T-shirt

£20.00

4.3
(3 reviews)

As well as feeling good in supersoft cotton, they look great with everything, from that favourite hoodie to short-sleeved tees. Pair with some tracksuit bottoms for a kickabout with friends or smart jeans for the Saturday cinema trip.

  • Garment washed for softness
  • 100% cotton
  • Machine washable

Supersoft T-shirt

£16.00

4.8
(10 reviews)

Our 100% cotton hooded T-shirt is not only machine washable, it’s also reversible – perfect for hiding grass stains. So flip it over to the stripy side, push up those long sleeves and the only sign of who won that hill-rolling race will be a smile.

  • Reversible
  • 100% cotton
  • Machine washable

Reversible Hooded T-shirt

£22.00

4.9
(7 reviews)

When the temperature drops, swap short sleeves for long ones with this sporty top. It's made from a thicker fabric for nippy days, with appliqué stripe detailing for standing out in the park.

  • Appliqué logo
  • 100% cotton
  • Machine washable

Sporty Colourblock T-shirt

£22.00

5
(1 review)

Skateboarding, biking, air guitar – whatever the talent, our sporty tee in bright, bold prints is a great look for little superstars. Long raglan sleeves allow plenty of movement, just add joggers or jeans to steal the show.

  • Printed logo
  • 100% cotton
  • Machine washable

Superstar Raglan T-shirt

£18.00

5
(3 reviews)

This fun long-sleeved T-shirt is sure to score big points with sports fans. Whether you choose football boots or racing driver Sprout the dog, this soft 100% cotton design stands out with pops of neon. And after an action-packed day, the good news is it's machine washable, too.

  • Printed logo
  • 100% cotton
  • Machine washable

Graphic Sports T-shirt

£20.00 £10.00

5
(1 review)

Calling all skaters and wave riders: our raglan tops with contrasting long sleeves are just the thing for sea-faring fun and downtime in the park. Bright colour-pop collars and neon graphics give these cotton T-shirts stand-out points, and the relaxed pull-on style means less time spent getting…

  • Fluoro print
  • 100% cotton
  • Machine washable

Long-Sleeved Raglan T-shirt

£18.00

For Minis that live life on the loud side, we’ve added bold neon pops to our staple tees. Made from 100% cotton with a hint of stretch and a relaxed fit, they’re pretty much playtime essentials.

  • Printed logo
  • 100% cotton
  • Machine washable

Layered Pop T-shirt

£20.00

4.8
(4 reviews)

Introduce our party animals to yours. These 100% cotton tees feature our wildest characters yet – complete with playful neon pops. With layered sleeves, they’re perfect for chillier explorations.

  • Printed logo
  • 100% cotton
  • Machine washable

Layered Party Animal T-shirt

£22.00

4.5
(2 reviews)

In 100% cotton, our short-sleeved printed T-shirt is ideal for weekend beachcombing. Now, time to seek out that treasure...

  • Printed logo
  • 100% cotton
  • Machine washable

Printed T-shirt

£18.00

4.4
(7 reviews)

Our short-sleeved graphic T-shirts are made from 100% cotton, so they'll stay cool and comfortable on busy days. They’re perfect for school holidays, in bright colours and prints that are full of character – where else have you seen pugs and sharks in shades? Seriously cool.

  • Printed logo
  • 100% cotton
  • Machine washable

Shady Animal T-shirt

£18.00

5
(1 review)

It’s about to get competitive in our sporty tees. The bright contrasting colours are sure to stand out from the crowd, while the semi-fitted jersey is soft on skin. Football, table tennis or skateboarding? Time to play!

  • Appliqué and embroidery logo
  • 100% cotton
  • Machine washable

Tipped Sports T-shirt

£20.00

5
(5 reviews)

Go everywhere with your new animal companion in this fun appliqué T-shirt. These thrill-seeking animals are sure to stick around for adventure after adventure, thanks to durable cotton that's soft on the skin. Just pull it on with your favourite jeans and head out exploring.

  • Appliqué logo
  • 100% cotton
  • Machine washable

Big Appliqué T-shirt

£20.00

5
(9 reviews)

Just the ticket for little musicians, our T-shirts feature appliqué instruments and funky embroidery details. The smooth jersey fabric is 100% cotton and stays soft against skin wear after wear – now that's a performance. Just add jeans and get rocking!

  • Appliqué and embroidery logo
  • 100% cotton
  • Machine washable

Rock Star Appliqué T-shirt

£20.00

5
(4 reviews)

Time to get a move on with these casual tees. The loose fit and soft cotton of our transport-themed designs make tree climbing, bike riding and country walking all the more fun. Colourful appliqués turn them into the perfect partners-in-crime for those trusty jeans.

  • Appliqué and embroidery logo
  • 100% cotton
  • Machine washable

Vehicle Appliqué T-shirt

£20.00

4.9
(7 reviews)

This may look like a normal polo shirt, but turn it around – the secret details on the back tell another story. Naughty pirates and shining stars will both sparkle with our fun appliqué designs on 100% cotton fabric. Both adventurers are smartened up thanks to the button-up collar and contrast…

  • Appliqué logo
  • 100% cotton
  • Machine washable

Graphic Piqué Polo Shirt

£22.00

Ahoy! Get ready for nautical adventures with our T-shirt. Tales of rogue seafarers battling over hidden treasures are even more fun when they're all over our super-comfortable lightweight cotton tee. The pirate-themed prints and neon pops will stir the imaginations of all those budding ship…

  • Printed logo
  • 100% cotton
  • Machine washable

Pirate Battle T-shirt

£18.00

4.5
(2 reviews)

Wearing our appliqué T-shirt is (almost) as exciting as winning a gold medal. These lightweight tops in primary colours are great for action-packed weekends, whether it's practising those passing skills on the pitch or getting those sprints sorted. See you at the finish line.

  • Appliqué and embroidery logo
  • 100% cotton
  • Machine washable

Sports Appliqué T-shirt

£20.00

5
(2 reviews)
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