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Boy Fit Shirt

Classic, smart and casual – it's not often you find such a great all-rounder. This shirt is made from lightweight cotton with classic British colours and grown-up checks that were hand-picked by Johnnie himself. Button it up for special occasions, then wear it loose when playtime comes around.

  • Regular fit
  • Chest pocket
  • 100% cotton
  • Machine washable

Laundered Shirt

£26.00

Dress up any special occasion with our smartest shirt yet. Look out for Johnnie's classic detailing, like the red buttonhole stitching and back neck tape. This slightly-grown-up, cotton design looks great paired with chinos.

  • Regular fit
  • Button-down collar
  • Chest pocket
  • 100% cotton
  • Machine washable

Smart Shirt

£26.00

Special occasions demand a special shirt and we've got just the thing. This 100% cotton Oxford style has a classic button-down collar and a cheeky pop of colour on one buttonhole. Wear to birthday parties and fancy dinners and win the award for best-dressed every time (sorry, grown-ups).

  • Regular fit
  • Button-down collar
  • Chest pocket
  • 100% cotton
  • Machine washable

Oxford Shirt

£26.00

This striped Oxford shirt is perfect for a little prince. The laid-back grandad-style neckline makes it ideal for casual wear, or it can be dressed up with one of our suits if formal duty calls. The red stitching on the last buttonhole adds a pop of colour for when one is out meeting one's public.

  • Regular fit
  • 100% cotton
  • Machine washable

Grandad Collar Shirt

£26.00

Made from sand-washed silk, this relaxed fit shirt with a smart collar and a hidden button-up front is beautifully soft to the touch. Wear with tapered trousers and loafers to tap into the borrowed-from-the-boys trend or tuck into a fitted pencil skirt for a feminine update.

  • 100% silk
  • Machine washable
  • Relaxed fit
  • Length finishes at top thigh
  • Front pockets
  • Full length sleeves with functional cuffs
  • Functional front placket

The Silk Shirt

£98.00

4.3
(68 reviews)

Get the balance between smart and casual just right in this colourful shirt. Long sleeves and a semi-fitted shape dress things up a notch, while the bright check or stripe patterns add a generous dash of fun. Pops of colour at the hem give the perfect finishing touch.

  • Regular fit
  • Button-down collar
  • Chest pocket
  • 100% cotton
  • Machine washable

Hotchpotch Laundered Shirt

£28.00

Shirts aren't just for Sunday lunch. These super-bright short-sleeved shirts are ready for whatever adventure the day has in store. The pure cotton base makes them perfectly lightweight for running and jumping, while the colourful prints add a cheerful touch. Time to head to the park.

  • MBL embroidered motif
  • Regular fit
  • GRY, MBL and MLT: 100% cotton
  • MUL: 55% linen 45% cotton
  • Machine washable

Fun Short-sleeved Shirt

£22.00

5
(2 reviews)

Exciting plans coming up? Our 100% cotton polo shirt in embroidered or striped patterns makes getting little ones ready a piece of cake. Buttons part-way down the front help with whipping on and off, while bright colours and a structured collar keep things smart. Now, what are you going to wear?

  • Standard fit
  • Short sleeves
  • Garment washed for softness
  • Button fastening at front
  • 100% cotton
  • Machine washable

Fun Polo Shirt

£18.00

Even intrepid explorers need to dress for dinner and our peached cotton gingham shirt is a five-star fit. There's a colour contrast back and pocket making it easy to pair with our baby chinos – the perfect outfit for enjoying a babyccino.

  • Full length sleeves that can be rolled and fastened with a button and tab
  • 100% cotton
  • Machine washable

Smart Baby Shirt

£20.00

…has to end. Our smart polos come in show-stopping shades with contrasting panels under the collar. Three buttons up top and a slight dip at the back ensure a comfortable fit. Crafted from supersoft, lightweight jersey, they're just the thing for warm days out with the family – simply add ice cream.

  • 100% Cotton, exclusive of trims
  • Machine washable

Slub Jersey Polo Shirt

£20.00

Lift up the flap, and what do you see? Little ones can play hide-and-seek with Sprout packing for holiday or going surfing and a new gecko friend or a colourful van on our interactive T-shirt. There’s plenty going on behind the scenes, too – delicate skin will love the 100% cotton design and hidden…

  • Standard fit
  • Garment washed for softness
  • Appliqué logo
  • 3D flap detail
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Peekaboo T-shirt

£18.00

5
(1 review)

Kickabouts, mountain biking or the weekly sports club: this marl tee does it all. The high-tech fabric has contrast neon stitching and no-sweat moisture-wicking properties. Pair this T-shirt with our other activewear pieces to be best-dressed on the field.

  • Wicking fabric which draws moisture away from the body to the surface of the fabric for quick evaporation
  • High Stretch, soft and comfortable activewear fabric
  • Snug fit
  • 100% polyester
  • Machine washable

Active T-Shirt

£18.00

5
(1 review)

Surf's up. Keep your cool when the temperature soars in a statement printed T-shirt. Slub fabric for a slightly distressed look, a relaxed fit in 100% cotton for all-day comfort: that's the next heatwave sorted.

  • Printed logo
  • 100% cotton
  • Machine washable

Printed Type T-shirt

£18.00

The sun's out and the crew's all together: head for the shore in a beach-ready T-shirt. Made from supersoft 100% cotton, these ones have a relaxed fit ideal for all-day exploring. We've added printed logos, contrast stitching and a pop of neon to get the fun started.

  • Printed logo
  • 100% cotton
  • Machine washable

Surf Dude Graphic T-shirt

£16.00

5
(3 reviews)

Time to get a move on with these casual tees. The loose fit and soft cotton of our transport-themed designs make tree climbing, bike riding and country walking all the more fun. Colourful appliqués turn them into the perfect partners-in-crime for those trusty jeans.

  • Appliqué and embroidery logo
  • 100% cotton
  • Machine washable

Vehicle Appliqué T-shirt

£18.00

4.9
(7 reviews)

Shiver me timbers – if it isn't a sea adventure T-shirt. Whether you choose a friendly octopus or a roving pirate ship, these spectacular appliqué designs wrapping round from front to back are sure to inspire some imaginative escapades. We've added concealed poppers for easy dressing, too.

  • Standard fit
  • Garment washed for softness
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Sea Adventure T-shirt

£16.00 £9.60

Here comes double trouble. This top is roar-some with appliqué sharks and dinosaurs on a bright stripy background with colour-pop neck ribs. Because why settle for one cosy T-shirt for your little one when you could have two?

  • Standard fit
  • Short sleeves
  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Reverse Appliqué T-shirt

£16.00

Little ones will go wild for the appliqué animals wrapping themselves around these T-shirts. The 100% cotton is kitten soft and contrasting details are bright as parrot feathers. Hidden shoulder poppers are super useful when it comes to changing time.

  • Standard fit
  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Appliqué Animal T-shirt

£16.00

When it's time for little ones to go adventuring, take our appliqué animal T-shirt along for the ride. Concealed shoulder poppers save the day, while 100% cotton keeps them cool on their expeditions. Vivid primary hues make sure they stand out, whether they’re dreaming of underwater adventures…

  • Standard fit
  • Short sleeves
  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Animal Explorer T-shirt

£16.00

5
(2 reviews)

Is it a pet? Is it a T-shirt? Our fun tees are a bit of both, featuring animal appliqués your little one can keep in their pocket all day long. They’ll love the vivid colours and friendly creatures, while you’ll love the supersoft 100% cotton.

  • Standard fit
  • Short sleeves
  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • Front pocket
  • 100% cotton
  • Machine washable

Pocket Friends T-shirt

£16.00

Some days we’re all about the detail; others, we’re lucky if we’ve got time to get the basics right. Enter our versatile tees which come in a twin pack, giving you a spare to pop little one into if dinnertime turns into a food fight.

  • Standard fit
  • Short sleeves
  • Garment washed for softness
  • Shoulder popper fastening
  • Front pocket
  • 100% cotton
  • Machine washable

Twin Pack Colourful T-shirts

£22.00

2
(2 reviews)

For Minis that live life on the loud side, we’ve added bold neon pops to our staple tees. Made from 100% cotton with a hint of stretch and a relaxed fit, they’re pretty much playtime essentials.

  • Printed logo
  • 100% cotton
  • Machine washable

Layered Pop T-shirt

£20.00

4.8
(4 reviews)

It’s about to get competitive in our sporty tees. The bright contrasting colours are sure to stand out from the crowd, while the semi-fitted jersey is soft on skin. Football, table tennis or skateboarding? Time to play!

  • Appliqué and embroidery logo
  • 100% cotton
  • Machine washable

Tipped Sports T-shirt

£18.00

5
(5 reviews)

What fun is paddling without a pal? Pick an appliqué pet to join in the toe-dipping fun. With a relaxed fit, in supersoft jersey fabric, these stripy tees don’t stop at the shore. They’re all-day comfortable for carrying on into sandcastle building and rock pool exploring too.

  • Printed stripes
  • Appliqué logo
  • 100% cotton
  • Machine washable

Paddling Pal Appliqué T-shirt

£18.00

5
(3 reviews)

Busy little bundles will be ready to race from playdates to special occasions in these easy-up chinos. The elasticated waist makes sure they stay put, no matter how much wriggling and crawling baby gets up to. And they match perfectly with our Baby Smart Shirt – since when was getting ready so easy?

  • Slimmer fit
  • Full length
  • Garment washed for softness
  • Button waist fastening
  • Front and back pockets
  • 100% cotton
  • Machine washable

Baby Chinos

£24.00

5
(1 review)

Whether you’re off to tea or your best friend’s birthday, this smart crew-neck jumper will ensure you look spick and span. The semi-fitted cut and buttons on the shoulder make it perfect for layering on top of shirts or under blazers.

  • 100% cotton
  • Machine washable

Textured Crew Jumper

£30.00

There’s something magical about our trousers – as the sun comes out, they roll up into a three-quarter length thanks to the handy tabs at the side. This versatile pair has a drawstring for a snug fit and can be matched to baby’s favourite T-shirt.

  • Garment washed for softness
  • Fully functional drawstring adjusts to your child's waist
  • Roll-up legs with button fastening
  • 100% cotton
  • Machine washable

Roll-up Trousers

£22.00

5
(4 reviews)

RAWR. ARRRGH. Whichever the roar, our hoodie fits the part. 3D appliqués, neon touches and clever textured details bring this jumper to life to surprise siblings and strangers alike. However tough it looks, this is one soft hoodie, made from comfortable jersey for everyday dressing up.

  • Appliqué and embroidery logo
  • 100% cotton
  • Machine washable

Novelty Zip-up Hoodie

£35.00

4.8
(4 reviews)

…these cosy jersey bottoms have it covered with all-day comfort, whatever your little one gets up to. Ribbed cuffs and a colourful drawstring keep these hard-wearing joggers fitting snugly on even the most energetic wrigglers. Match with a favourite appliqué T-shirt for easy everyday dressing.

  • Contrast inner waistband
  • Fully functional drawstring adjusts to your child's waist
  • 100% cotton
  • Machine washable

Essential Jersey Bottoms

£14.00

5
(1 review)

Da dum... Da dum... Our shark-infested shirt blends two lightweight, 100% cotton fabrics. Roll up the sleeves or wear over a T-shirt to reveal the contrasting pattern lurking on the inside.

  • Regular fit
  • 100% cotton
  • Machine washable

Double Cloth Shirt

£32.00 £16.00

Ahoy there, matey! Our take on the classic Oxford shirt has “dastardly pirate” written all over it (not literally, don’t worry). Think fluoro orange embroidery and super-scary skulls, perfect for beach combing and family parties alike.

  • Regular fit
  • Button-down collar
  • 100% cotton
  • Machine washable

Embroidered Oxford Shirt

£26.00 £15.60

This brushed shirt will keep mischief-makers cosy whatever the weather. The fun checks and button cuffs make this smart enough to wear to birthday bashes, while the front chest pockets are ideal for stashing gismos and gadgets.

  • Regular fit
  • Chest pocket
  • 100% cotton
  • Machine washable

Brushed Check Shirt

£28.00 £22.40

5
(1 review)

The ultimate everyday shirt? Check. Ours is made from 100% cotton, which is brushed into soft perfection. The bold pattern and chambray trims add bags of style. Just the thing for layering up for weekend bike rides or cinema trips.

  • Regular fit
  • Two chest pockets
  • 100% cotton
  • Machine washable

Cosy Check Shirt

£28.00 £14.00

5
(1 review)

Made from sand-washed silk, this relaxed fit shirt with a smart collar and a hidden button-up front is beautifully soft to the touch. Wear with tapered trousers and loafers to tap into the borrowed-from-the-boys trend or tuck into a fitted pencil skirt for a feminine update.

  • 100% silk
  • Hand wash only
  • Relaxed fit
  • Length finishes at top thigh
  • Front pockets
  • Full length sleeves with functional cuffs
  • Functional front placket

The Silk Shirt

£98.00 £68.60

4.3
(68 reviews)

Ahoy there, captain! It’s time to hit the high seas in this 100% cotton tee. Printed ocean-themed graphics add colour and fun, while the relaxed fit makes them easy to wear on lazy mornings and weekends spent exploring. Can we be your first mate?

  • Printed logo
  • 100% cotton
  • Machine washable

High Seas T-shirt

£18.00 £9.00

5
(3 reviews)

Hit the high seas in these striking appliqué tops. Go on an adventure with Captain Sprout the pirate dog or a friendly snorkelling seal – either way, the fun interactive 3D flaps make a game out of getting dressed. Hidden poppers also mean less fuss and more fun.

  • Standard fit
  • Short sleeves
  • Garment washed for softness
  • Appliqué logo
  • 3D flap detail
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Big Appliqué T-shirt

£16.00 £12.80

4.8
(5 reviews)

For Minis that live life on the loud side, we’ve added bold neon pops to our staple tees. Made from 100% cotton with a hint of stretch and a relaxed fit, they’re pretty much playtime essentials.

  • Printed logo
  • 100% cotton
  • Machine washable

Layered Pop T-shirt

£18.00 £9.00

4.8
(4 reviews)

These soft cotton reversible trousers have something for everyone – no wonder they're a favourite. Both sides have contrast knee patches for little explorers and can be matched with our reversible T-shirt to make a perfect outfit.

  • Slim fit
  • Elasticated waist with functional drawstring
  • Outer 100% cotton
  • Reverse 100% cotton
  • Machine washable

Reversible Knee Patch Skinnies

£18.00 £12.60

4.9
(11 reviews)

Be bold and bright with this colourful sweatshirt. A block design makes a statement that’s best worn with loose-fit jeans (and muddy knees). The fleecy material is a bit like getting a warm hug that lasts all day. Contrast cuffs add a playful finish.

  • 100% polyester
  • Machine washable

Colourblock Fleece Sweatshirt

£28.00 £21.00

5
(1 review)
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