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Bluebell

Be the best dressed at the pyjama party in this soft long-sleeved set. The stretchy jersey-rib fabric and fully elasticated waist mean there's plenty of room for sneaking midnight snacks upstairs, while the ribbed cuffs add to the snug factor. We've also brushed the inside so it's warm enough to…

  • Stretchy jersey rib
  • Soft against skin
  • Brushed inside for cosiness
  • Rib cuffs for a snuggly fit
  • Fully elasticated waist for stretch and comfort
  • Easy care, machine wash and tumble dryable
  • 100% cotton
  • Machine washable
  • Snug fit, close fitting garments are less likely to catch fire so this style is designed to fit snugly, not flame resistant
  • KEEP AWAY FROM FIRE

Washed Bluebell Mermaid Toile Henley Pyjama Set

£32.00

5
(1 review)

We’ve taken the classic vest shape and added some pretty ruffles. With sweet detailing and a rainbow of colours to choose from, finding your perfect shade will be no trouble at all. Ready, set, sun!

  • Sizes up to and including 4-5y have a keyhole opening
  • 50% cotton 50% modal
  • Machine washable

Bright Bluebell Pretty Vest

£11.00

4.8
(12 reviews)

This cosy jumper is guaranteed to bring sunshine on colder days. It’s supersoft in a cotton loopback fabric and ready to rival grey days with contrast trims. The colour-pop logo adds texture in a bouclé fabric.

  • Appliqué logo
  • Main 100% cotton
  • Rib 82% cotton 17% polyester 1% elastane
  • Machine washable

Bright Bluebell Blue Marl Adelaide Sweatshirt

£30.00

Dressing your little one just got even simpler with these easy-to-wear leggings. As well as being really soft, they're ideal for mixing and matching with any of our dresses to create some adorable outfits for baby.

  • Garment washed for softness
  • 95% cotton 5% elastane
  • Machine washable

Washed Bluebell Blue Pin Spots Baby Leggings

£10.00

3.4
(7 reviews)

This swimsuit has ruffles on the straps and a bow at the back to get all of the ‘awws’ in those holiday photographs. With UPF sun-protected fabric and a cut that’s roomy enough for a swim nappy, days by the sea are as easy as ready, set, paddle…

  • Fabric provides sun protection UPF 50+
  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable

Washed Bluebell Blue Pin Spots Baby Swimsuit

£18.00

5
(6 reviews)

Dressing for the beach couldn't be easier with our seaside-themed appliqué T-shirts in 100% cotton. There are friendly whales, a fluttering octopus or a camper van with 3D flaps. And they all come with clever concealed poppers for swift coastline costume changes if the water proves a little too…

  • Garment washed for softness
  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Ivory/Washed Bluebell Octopus Seaside Appliqué T-shirt

£16.00

Our soft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front, it's a doddle to put on and will get your baby feeling nice and cosy in no time.

  • STR option only: Poppers are removed from the side seams because of the appliqué technique
  • Main 82% cotton 18% polyester
  • Hood lining 100% cotton
  • Machine washable

Washed Bluebell Blue Spots Novelty Towelling Throw-on

£26.00

5
(1 review)

Ice lollies, sun cream, paddling pool… the only thing missing from your little one's sunny afternoon is our spotty jersey dress. The colourful appliqué animals are sure to inspire a smile. A comfortable smock shape with short sleeves is sweet and roomy enough for wrigglers, made from 100%…

  • Full skirt
  • Short sleeves
  • Length finishes above knee
  • Garment washed for softness
  • Appliqué logo
  • Back popper placket opening
  • 100% cotton
  • Machine washable

Washed Bluebell Blue Pin Spot Big Appliqué Jersey Dress

£22.00 £15.40

4
(1 review)

If you're serious about sleepovers, you need some proper pyjamas. Made from 100% cotton jersey, this set is both comfortable enough for energetic dance moves and oh-so cosy when it's (finally) time to go to bed.

  • 100% cotton
  • Machine washable
  • Keep away from fire

Ivory/Bluebell Mermaid Toile Shortie Pyjama Set

£24.00

4.5
(2 reviews)

Sunny days and parties were made for this irresistible cotton cord pinafore dress. Whether you choose the yellow pinspot or the all-over bunny print, there's a full skirt and adjustable crossover ruffle straps, perfect for growing babies. Quick changes really are speedy thanks to hidden buttons on…

  • Garment washed for softness
  • Adjustable straps to fit your child as they grow
  • 100% cotton
  • Machine washable

Washed Bluebell Blue Bunnies Ruffly Cord Pinafore

£26.00 £20.80

5
(15 reviews)
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