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Baby Boy

Our bright, bold sweatshirt is always ready for playtime. It features contrast elbow patches for plenty of crawling, wriggling action. Take your pick from fun hotchpotch stripes or a puffin in a raincoat. Brushed cotton on the inside keeps baby feeling soft and warm, whatever the weather.

  • BLU: Appliqué logo
  • Shoulder popper fastening
  • Main 85% cotton 15% polyester
  • Rib 95% cotton 5% elastane
  • Machine washable

Fun Sweatshirt

£21.00 £14.70

4.8
(6 reviews)

What's that hiding in baby's pocket? From cheeky creatures poking out from the pocket to stripy hotchpotch sleeves, these T-shirts are full of fun. Made from hard-wearing but oh-so-soft cotton, they'll last until baby outgrows them (sob). They're easy to wash too, so no need to fear ice-cream…

  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Fun Pocket T-Shirt

£15.00 £12.00

5
(4 reviews)

Our trousers are an everyday essential for your baby's wardrobe. You’ll love the convenient pull-on style, which makes morning changes – not to mention those emergency ones – quick and easy. An elasticated waist and handy draw cord ensure your baby is always comfortable.

  • Elasticated waist with functional drawstring
  • DDN: outer 100% cotton, lining 100% cotton
  • BLU, GRY and MUS: outer 98% cotton 2% elastane, lining 100% cotton
  • Machine washable

Pull-on Trousers

£20.00 £10.00

5
(4 reviews)

Make a splash and give this cosy set to welcome baby into the world. The 100% cotton sleepsuit features a fun whale print, and there's a strokeably soft velour jacket to keep them cosy. Integral mitts on the sleepsuit (available in the small sizes) protect newborn's soft skin from scratches for…

  • Jacket has front popper fastening
  • Sleepsuit has front and inside leg popper opening
  • Sleepsuit: 100% cotton
  • Jacket outer: 75% cotton 25% polyester
  • Jacket lining: 100% cotton
  • Sleepsuit: KEEP AWAY FROM FIRE
  • Sleepsuit: integral scratch mitts up to 0-3m
  • Sleepsuit: integral feet
  • Comes in a self fabric drawstring bag
  • Machine washable

Whales Sleepsuit & Jacket

£33.00 £13.20

Our seaside-themed dungarees are both playful and practical. They have fun logos, as well as handy poppers on the strap and side to ensure growing babies can get as much wear out of them as possible. Leg poppers make changing easy, even for the wriggliest of wee ones.

  • Inside leg popper fastening on sizes up to and including 18-24m
  • Adjustable strap fastening
  • BLU: outer 98% cotton 2% elastane, bodice lining 100% cotton
  • DBL: outer 100% cotton, bodice lining 100% cotton
  • Machine washable

Seaside Appliqué Dungarees

£29.00 £17.40

4.5
(4 reviews)

Who’s that handsome fellow? Our shirt is the easy (and adorable) solution to dressing your baby for special occasions thanks to the smart gingham design. The button-down front makes changing a breeze. And the best part? It’s fully machine washable.

  • Regular fit
  • Chest pocket
  • Button down collar
  • 100% cotton
  • Machine washable

Baby Shirt

£18.00 £12.60

4
(1 review)

Our ultra-soft trousers are the antidote to those days when the Great British Weather makes it hard to know how to dress yourself, let alone your baby – simply roll them up for warmer days, and roll down for chillier ones. A functional draw cord means they can grow with baby.

  • Elasticated waist with functional drawstring
  • 100% cotton
  • Machine washable

Roll-up Trousers

£20.00 £16.00

4
(1 review)

Today they're crawling, tomorrow – who knows? Baby will go far dreaming about these patchwork appliqué vehicles. Touches of check print match these T-shirts perfectly with our fun roll-up trousers for a ready-made outfit. They're also 100% cotton with a sueded finish for extra softness. Vroom…

  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Vehicle Appliqué T-Shirt

£16.00 £11.20

3.5
(4 reviews)

Next time you forget what day it is, look at your baby. This pack features a body for every day of the week. Each one has a different frolicking lamb on it too. They're all made to last, in tough but soft ribbed cotton.

  • Comes in a self fabric drawstring bag
  • Envelope neck opening
  • Gusset popper fastening
  • 100% cotton
  • Machine washable

7 Pack Lamb Bodies

£43.00 £17.20

5
(1 review)

Splashing around is more fun with the right gear. Our bathers are perfect for getting your future swim champion off on the right stroke. The bright and colourful prints will delight him (and you). There's room for a swim nappy inside, so no little accidents in the pool.

  • Lining up to and including 18-24m: face 100% cotton, back 100% polyurethane
  • Lining from 2-3y upwards 100% polyester
  • Elasticated waist with functional drawstring
  • RED: main 52% polyester 48% polyamide
  • Lining 100% polyester
  • BLU: main 70% polyester 30% polyamide
  • DBL: main 70% polyester 30% polyamide
  • Machine washable

Baby Bathers

£15.00 £10.50

4.8
(6 reviews)

In soft, supple leather these nautical baby shoes are comfortable and durable for little sailors who are still finding their sea legs. The 3D appliqué seal will become a treasured friend (and fellow adventurer, we’re sure). And they come in a special box for greeting new arrivals.

  • Leather upper, lining and insock

Baby Leather Shoes

£25.00 £10.00

Is it a baby or is it a bear? This soft towelling hoodie comes in fun colours with a striped lining. The kangaroo pockets are perfect for keeping little hands warm and a zip front makes it easy to get on.

  • Outer 83% cotton 17% polyester
  • Hood lining 100% cotton
  • Machine washable

Baby Towelling Hoodie

£25.00 £15.00

5
(4 reviews)

A smart pair of shorts is just the thing for seaside strolls along the pier. These designs come in a choice of colours and fabrics, so you can mix and match to your heart's content. It's the perfect partner for a short-sleeved shirt or a simple T-shirt.

  • Fully elasticated waistband with functional drawstring
  • BLU and RED: 97% cotton 3% elastane
  • GRN and IND: 100% cotton
  • Machine washable

Baby Summer Shorts

£18.00 £10.80

2.5
(4 reviews)

Our smart and traditional baby boy dungarees are just the thing for those extra-special occasions. They can be easily layered over our T-shirts and bodies and the lightweight cotton will keep your little one cool and comfortable.

  • Adjustable strap fastening
  • Inside leg popper fastening
  • Outer 100% cotton
  • Front body lining 100% cotton
  • Machine washable

Check Dungarees

£29.00 £20.30

5
(2 reviews)

Our smart and traditional baby boy dungarees are just the thing for those extra-special occasions. They can be easily layered over our T-shirts and bodies and the lightweight cotton will keep your little one cool and comfortable.

  • Adjustable strap fastening
  • Inside leg popper fastening
  • Outer 100% cotton
  • Front body lining 100% cotton
  • Machine washable

Check Dungarees

£29.00 £20.30

5
(2 reviews)

Our smart and traditional baby boy dungarees are just the thing for those extra-special occasions. They can be easily layered over our T-shirts and bodies and the lightweight cotton will keep your little one cool and comfortable.

  • Adjustable strap fastening
  • Inside leg popper fastening
  • Outer 100% cotton
  • Front body lining 100% cotton
  • Machine washable

Check Dungarees

£29.00 £20.30

5
(2 reviews)

…with this twin pack of anything-but-basic tees. Your baby will be even more cuddly thanks to their supersoft jersey fabric. They're perfect for layering with dungarees, while long sleeves make them ideal for nippy days. What's more, the envelope neck makes dressing baby even easier (hooray!).

  • Envelope neck opening
  • 100% cotton
  • Machine washable

Twin Pack T-Shirt

£22.00 £17.60

2
(2 reviews)

Sleep as deep as the ocean with this whale-print sleepsuit. It's made from supersoft 100% cotton for comfortable nights. Smaller sizes have built-in scratch mitts to keep little ones safe while they slumber. There's a contrasting print on the soles for extra fun when baby waves their legs.

  • KEEP AWAY FROM FIRE
  • Integral feet
  • Integral scratch mitts up to 0-3m
  • Contrast printed feet
  • Front and inside leg popper fastening
  • 100% cotton
  • Machine washable

Whales Super Soft Sleepsuit

£19.00 £11.40

4.3
(3 reviews)

Our sleepsuit is perfect for newborns. The towelling fabric is extra soft to keep them comfortable during naptime. Poppers make dressing your baby for bed a cinch. Contrasting soles and integral scratch mitts on the two smallest sizes complete this cosy sleepsuit.

  • KEEP AWAY FROM FIRE
  • Integral feet
  • Integral scratch mitts up to 0-3m
  • Contrast printed feet
  • Front and inside leg popper fastening
  • 100% cotton
  • Machine washable

Stripy Towelling Sleepsuit

£23.00 £9.20

5
(1 review)

…with colourful contrast pockets, this romper is fun for baby to wear (and sweet for you to look at). It's easy to pull on too, thanks to its popper openings which also make emergency changes a breeze. The 100% cotton fabric is soft on baby’s skin, while the short sleeves and legs will keep them…

  • Back popper placket opening
  • Inside leg popper fastening
  • 100% cotton
  • Machine washable

Fun Summer Romper

£19.00

5
(1 review)

This cosy pointelle pack is (almost) as soft as baby's skin. The set includes one plain and one printed style, and both can be worn as either day or nightwear. And the pack comes with a bag, making it the perfect present for a new arrival.

  • Elasticated waist on bottoms
  • Envelope neck opening on top
  • Comes in a self fabric drawstring bag
  • Snug fit
  • 52% cotton 48% polyester
  • Machine washable
  • Close fitting garments are less likely to catch fire, so this style is designed to fit snugly

Supersoft Pointelle Pack

£32.00

We’re bringing the zoo to baby (because they probably can’t crawl that far just yet). This animal-toting T-shirt is super colourful and soft, and the striped cotton is hard-wearing, so it's built to withstand all sorts of spills.

  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Animal Antics T-shirt

£16.00

5
(3 reviews)

A smart pair of shorts is just the thing for seaside strolls along the pier. These designs come in a choice of colours and fabrics, so you can mix and match to your heart's content. It's the perfect partner for a short-sleeved shirt or a simple T-shirt.

  • Fully elasticated waistband with functional drawstring
  • BLU and RED: 97% cotton 3% elastane
  • GRN and IND: 100% cotton
  • Machine washable

Baby Summer Shorts

£18.00

2.5
(4 reviews)

Your little snoozer is sure to have sweet dreams in this 100% cotton jersey sleepsuit. This cosy design has long sleeves and built-in feet to keep your baby nice and snug all night long. And the two smallest sizes come complete with scratch mitts – yep, we've thought of everything.

  • KEEP AWAY FROM FIRE
  • Integral scratch mitts up to 0-3m
  • Contrast printed feet
  • Front and inside leg popper fastening
  • 100% cotton
  • Machine washable

Lambs Supersoft Sleepsuit

£20.00

Next time you forget what day it is, look at your baby. This pack features a body for every day of the week. Each one has a different frolicking lamb on it too. They're all made to last, in tough but soft ribbed cotton.

  • Comes in a self fabric bag
  • Gusset popper fastening
  • Appliqué logo
  • Envelope neck opening
  • 100% cotton
  • Machine washable

7 Pack Lamb Bodies

£40.00

Are the waves ready for your mini-surfer? Our soft and comfortable surf suit is made from UPF fabric to protect baby’s skin. The zip at the back makes for hassle-free changes, no matter how fluttery your little fish. Why not pair with our matching stripy surf hat?

  • Main 80% polyamide 20% elastane
  • Lining 100% polyester
  • Machine washable
  • Conforms to EN13758-2 UPF 40+

Fluttery Fish Surf Suit

£25.00

5
(2 reviews)

This supersoft jersey romper is just the thing to keep baby cosy all day. It features our Mr Mallard duck appliqué and is beautifully finished with contrast binding on the cuffs and neck – making it an ideal present for newborns. And poppers on the inside legs and shoulders are perfectly placed…

  • Double shoulder opening up to 3-6m, single shoulder opening 6-12m and above
  • Appliqué logo
  • Inside leg popper fastening
  • 100% cotton
  • Machine washable

Mr Mallard Appliqué Romper

£22.00

What's that hiding in baby's pocket? From cheeky seaside creatures poking out from the pocket to stripy hotchpotch sleeves, these T-shirts are full of fun. Made from hard-wearing but oh-so-soft cotton, they'll last until baby outgrows them (sob). They're easy to wash too, so no need to fear…

  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Fun Pocket T-Shirt

£15.00

5
(4 reviews)

Eureka – we've discovered the one thing that's better than supersoft trousers... It's supersoft trousers with a cosy check lining. These bottoms will keep your mini explorer happy on all their daily adventures. And internal waist adjusters make them an ideal choice for ever-growing little boys.

  • Inside adjustable waistband
  • Jersey lined with woven contrast hem
  • Functional button opening
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Cosy Lined Cord Trousers

£24.00

Your bouncing baby boy can be a playful leaping frog or other cuddly creature in this knitted jacket. Crafted from soft merino wool, it's super cosy on cooler days, with smart buttons and fun details like 3D eyes. And because it's machine washable, it's practical too.

  • 60% cotton 30% polyamide 10% wool
  • Machine washable

Wild Animal Knitted Jacket

£32.00

Remember baby’s first trip to the beach for all the right reasons with our fun surf suit. We love the comfortable material and contrasting stripes. A zip down the front makes changes so easy you could do them one-handed (leaving the other one free for a well-deserved ice cream, of course).

  • 80% polyamide 20% elastane
  • Gusset lining 100% polyester
  • Machine washable
  • Provides sun protection, conforms to EN 13758-2 UPF 40+

Hotchpotch Surf Suit

£25.00

5
(1 review)

Pop this hat on to protect little eyes from bright sunshine. It's made from breathable cotton jersey to keep your baby cool and comfortable on hot afternoons. The touch-and-close chinstrap keeps it secure, so that's one less thing to worry about. Best of all, it's reversible – two hats in one.

  • Fully reversible
  • 100% cotton
  • Machine washable

Jersey Reversible Hat

£15.00

3
(2 reviews)

Our rash vest is perfect for those lazy seaside afternoons. Made from clever UPF 40+ material to keep your little one’s skin safe, the fabric is stretchy too, making quick changes a doddle. Match with our bathers for an easy beachside outfit.

  • ¾ length sleeves
  • 80% polyamide 20% elastane
  • Machine washable
  • Provides sun protection
  • Conforms to EN13758-2 UPF 40+

Baby Rash Vest

£15.00

5
(4 reviews)

Splashing around is more fun with the right gear. Our bathers are perfect for getting your future swim champion off on the right stroke. The bright and colourful prints will delight him (and you). There's room for a swim nappy inside, so no little accidents in the pool.

  • Lining up to and including 18-24m: face 100% cotton, back 100% polyurethane
  • Lining from 2-3y upwards 100% polyester
  • Elasticated waist with functional drawstring
  • RED: main 52% polyester 48% polyamide
  • Lining 100% polyester
  • BLU: main 70% polyester 30% polyamide
  • DBL: main 70% cotton 30% polyamide
  • Machine washable

Baby Bathers

£15.00

4.8
(6 reviews)

Today they're crawling, tomorrow – who knows? Baby will go far dreaming about these patchwork appliqué vehicles. Touches of check print match these T-shirts perfectly with our fun roll-up trousers for a ready-made outfit. They're 100% cotton, too, so it's easy to get dressed and get moving!

  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Vehicle Appliqué T-Shirt

£16.00

3.5
(4 reviews)

These pretty shoes are perfect for adventurous feet – even if they're not quite walking yet. The sweet deer appliqué design lends a touch of woodland magic to their outfits and the handy elastic makes it easy to slip them on and off.

  • Leather lining and sole

Baby Deer Shoes

£24.00

Your little one will go gaga for his new fox friend on these comfortable shoes. The soft leather design features a beautifully detailed appliqué on the toe. Handy elastics around the top make them easy to get on – and helps make sure they don't slip off again.

  • Leather upper, lining and insock

Baby Fox Shoes

£24.00

Keep little lovelies cosy with our sweet cardigan. It's just right for layering over dresses or tees when the weather’s still a bit chilly. Made from supersoft cashmere, it’s kind on the skin and you can pop it in the wash after the inevitable dribbles.

  • Main 100% cashmere
  • Machine washable

Baby Cashmere Cardigan

£60.00

4.5
(2 reviews)

Once you’ve packed your bucket and spade, it’s time to slip our surf hat onto your little one. With UPF material and a longer part at the back to protect delicate necks from harmful rays, you and your baby can enjoy all kinds of seaside adventures.

  • Conforms to EN13758-2 UPF 40+
  • Provides sun protection
  • 80% polyamide 20% elastane
  • Machine washable

Baby Hotchpotch Surf Hat

£11.00

5
(2 reviews)

This wonderfully soft cotton-cashmere blend blanket is an ideal present for new parents. With a sweet knitted pattern, our classic design can be passed down from sibling to sibling through the years. And you can breathe a sigh of relief after that spill – it's also machine washable.

  • 40% cotton 31% viscose 23% polyamide 6% cashmere
  • Machine washable

New Baby Knitted Blanket

£40.00

5
(1 review)

Help new parents outfit baby from head to toe with this cosy six-piece set. The presentation box includes a sleepsuit and two bodysuits in soft cotton – printed with sweet lambs and ducks. A cosy velour hat, top and trousers keep off the chills.

  • Set includes: Sleepsuit, 2 bodysuits, top, trouser and hat
  • Sleepsuit: KEEP AWAY FROM FIRE
  • Elasticated waist and integral feet on the trousers
  • Bodysuit and sleepsuit have popper openings
  • Sold as a set
  • Hat, top and trousers are velour 76% cotton 24% polyester
  • Hat lining is 100% cotton
  • Sleepsuit and bodysuit are 100% cotton
  • Sleepsuit: Integral scratch mitts up to 0-3m
  • Packaged in a gift box
  • Machine washable

New Baby Gift Set

£50.00

This two-pack of rompers is an early-days essential. Both designs are made from 100% cotton with cosy brushed interiors to keep baby comfortable and happy. And they have handy poppers for quick changes in case of any little emergencies.

  • Front and inside leg popper fastening
  • 100% cotton
  • Machine washable

Twin Pack Fun Rompers

£30.00

Crawling just got a Christmassy makeover with these jolly leggings. We've covered them in stripes and finished with a cheerful snowman to get you and your little one smiling. They also feature an elasticated waist with plenty of wiggle room and ribbed cuffs to keep baby warm.

  • GRN: 79% cotton 19% polyamide 2% elastane
  • STR: 77% cotton 22% polyamide 1% elastane
  • Machine washable

Knitted Leggings

£10.00

This sleepsuit is perfect for your little duckling: it's crafted from supersoft jersey and it has built-in feet and long sleeves to keep your baby warm. A fun mallard print keeps it looking pretty sweet, too. The two smallest sizes have handy integrated scratch mitts (just in case).

  • KEEP AWAY FROM FIRE
  • Integral feet
  • Integral scratch mitts up to 0-3m
  • Contrast printed feet
  • Front and inside leg popper fastening
  • 100% cotton
  • Machine washable

Fun Supersoft Sleepsuit

£20.00