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Baby Boy

…crawling round the back garden). Our fun and comfortable shorts with wraparound appliqués and all-over prints are designed to stay put and move with your little one, thanks to the handy drawcords and soft loopback fabric. Pockets on the front and back are perfect for baby's little treasures.

  • Straight fit
  • Garment washed for softness
  • Fully functional drawstring adjusts to your child's waist
  • 95% cotton 5% elastane
  • Machine washable

Jersey Shorts

£16.00

5
(2 reviews)

Snappity snap, there's a friendly appliqué croc peering around the corner. There's also a rainbow stripe version of this cotton romper, with a cheery pocket and sleeves. Quick-change shoulder and gusset poppers mean baby won't have time to be bored on the changing mat.

  • Garment washed for softness
  • Appliqué logo
  • Inside leg popper fastening
  • Back popper placket opening
  • 100% cotton
  • Machine washable

Stripy Short Romper

£20.00

Splashing around is more fun with the right gear. Our bathers are perfect for getting your future swim champion off on the right stroke. The bright and colourful prints will delight him (and you). There's room for a swim nappy inside, so no little accidents in the pool.

  • Lining up to and including 18-24m: face 100% cotton, back 100% polyurethane
  • Lining from 2-3y upwards 100% polyester
  • Main 70% cotton 30% polyamide
  • Lining 100% polyester
  • Machine washable

Baby Bathers

£14.00

4.8
(5 reviews)

Our baby set is crafted from 100% organic cotton so it's soft on skin and kind to the planet. Containing a sleepsuit, two long-sleeved bodies, a hat and trousers in a presentation box, this combination is perfect for getting new parents started.

  • Set includes: Sleepsuit, 2 bodysuits, trousers and hat
  • Bodysuit and sleepsuit have popper openings
  • Sold as a set
  • Packaged in a gift box
  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Sleepsuit: Integral scratch mitts up to 0-3m
  • Sleepsuit: Hidden contrast popper makes dressing simple
  • 100% cotton
  • Machine washable
  • Keep away from fire

Baby Gifting Set

£50.00

Bucket and spade? Check. Swim hat for baby? Check. With UPF 50 and a longer part at the back to protect delicate necks from harmful rays, you and your baby can enjoy all kinds of seaside adventures.

  • Fabric provides sun protection UPF 50+
  • Provides sun protection
  • 80% polyamide 20% elastane
  • Machine washable

Animal Swim Hat

£12.00

5
(2 reviews)

Our soft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front, it's a doddle to put on and will get your baby feeling nice and cosy in no time.

  • BLU option only: Poppers have been removed from the side seam because of the applique technique
  • Main 82% cotton 18% polyester
  • Lining 100% cotton
  • Machine washable

Animal Towelling Throw-on

£26.00

5
(1 review)

When it's time for baby's first trip to the beach, pop them in this comfortable, playful surf suit. It's crafted from UPF 40 fabric to protect them from the sun and is super comfortable. The zip down the front makes changes so easy you could do them one-handed (leaving the other one free for a…

  • Fabric provides sun protection UPF 50+
  • 80% polyamide 20% elastane
  • Machine washable

Animal Surf Suit

£28.00

5
(4 reviews)

…tiny ones – especially when it’s machine washable (because, obviously). The contrast velvet placket makes this piece ideal if you’re dressing baby for a special occasion, while the three-button closure and round neck mean it’s easy to layer over any outfit. This special piece is expertly designed…

  • 100% cashmere
  • Machine washable

Pointelle Cashmere Cardigan

£60.00

This wonderfully soft cotton-cashmere blend blanket is an ideal present for new parents. With a sweet knitted pattern, our classic design can be passed down from sibling to sibling through the years. And you can breathe a sigh of relief after that spill – it's also machine washable.

  • 42% cotton 31% viscose 23% polyamide 4% cashmere
  • Machine washable

New Baby Knitted Blanket

£40.00

This nostalgic bonnet is just the thing for keeping baby warm and happy during outdoor strolls in a cold snap. A button under the chin keeps it firmly in place, while a teeny pompom seals the adorable deal.

  • 100% acrylic
  • Machine washable

Knitted Bonnet

£16.00

If there’s a better way to dress baby in chilly weather than with cosy 100% cashmere trousers that are expertly designed in Britain, we haven’t heard about it. This pair aren’t just huggably soft, they’re machine washable too. Built-in feet and a functional waistband make sure they fit snugly. This…

  • 100% cashmere
  • Machine washable

Cashmere Knitted Trousers

£55.00

Made of supersoft 100% cashmere, this adorable blanket is expertly designed in Britain and a piece you'll want to treasure. It’s designed to keep baby warm and happy during afternoon naps or morning cuddles. Delicate stitch detailing features all the way around with a contrast border for extra…

  • 100% cashmere
  • Machine washable

Cosy Cashmere Blanket

£110.00

This supersoft hat and mittens set is a sweet way to keep baby warm when it's nippy outside. It features fun stripes, a crocheted turtle design and a fun pompom trim. The fleece lining and soft mohair-rich knit make it extra cosy for little ones.

  • Shell 100% acrylic excluding trim, Lining 100% polyester
  • Machine washable

Crochet Hat & Mittens Set

£24.00

…but smart enough to impress visitors. The cotton body has an adorable Peter Pan collar and layers comfortably under the soft romper. Cheeky embroidered sausage dogs scarper across the front (that might just be the cutest thing we've ever said), while adjustable straps mean it can grow with baby.

  • Garment washed for softness
  • Popper opening at crotch
  • Popper fastening at the back
  • Front pockets
  • Adjustable straps to fit your child as they grow
  • Body 100% cotton
  • Bottoms 100% cotton
  • Machine washable

Nostalgic Dungaree Set

£38.00

There’s something magical about our trousers – as the sun comes out, they roll up into a three-quarter length thanks to the handy tabs at the side. This versatile pair has a drawstring for a snug fit and can be matched to baby’s favourite T-shirt.

  • Garment washed for softness
  • Fully functional drawstring adjusts to your child's waist
  • Roll-up legs with button fastening
  • 100% cotton
  • Machine washable

Roll-up Trousers

£24.00 £12.00

4.6
(5 reviews)

Crafted from 100% organically grown cotton, this romper is kind to baby’s sensitive skin and the planet, too. Soft and comfortable, look out for the sweet seal and baby seal pair that will have grown-ups oohing and ahhing. And that’s not all – we’ve also added handy poppers for hassle-free changes…

  • Ribbed fabric for extra stretch
  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Inside leg popper fastening
  • Hidden contrast popper makes dressing simple
  • Double shoulder opening up to 3-6m, single shoulder opening 6-12m and above
  • 100% cotton
  • Machine washable

Seal Appliqué Romper

£22.00 £11.00

…set is the perfect match for special occasions. We included some pretty nifty features – buttons and poppers make for easy changing and you can simply adjust the straps as baby grows. The only thing that’s missing from this party is some delicious sun-ripened strawberries (can we have one?).

  • Adjustable straps to fit your child as they grow
  • Popper opening at crotch
  • Popper fastening at the back
  • Front pocket
  • Body 100% cotton
  • Bottoms 100% cotton
  • Machine washable

Dungaree Set

£28.00 £19.60

4.6
(5 reviews)

…crawling round the back garden). Our fun and comfortable shorts with wraparound appliqués and all-over prints are designed to stay put and move with your little one, thanks to the handy drawcords and soft loopback fabric. Pockets on the front and back are perfect for baby's little treasures.

  • Straight fit
  • Garment washed for softness
  • Fully functional drawstring adjusts to your child's waist
  • GRY: 95% cotton 5% elastane
  • GRY: 86% cotton 8% polyester 6% elastane
  • MUL: 95% cotton 5% elastane
  • MUL: 95% cotton 3% elastane 2% viscose
  • NAV and MLT: 95% cotton 5% elastane
  • Machine washable

Jersey Shorts

£14.00 £8.40

5
(2 reviews)

Snappity snap, there's a friendly appliqué croc peering around the corner. There's also a rainbow stripe version of this cotton romper, with a cheery pocket and sleeves. Quick-change shoulder and gusset poppers mean baby won't have time to be bored on the changing mat.

  • Garment washed for softness
  • Appliqué logo
  • Inside leg popper fastening
  • Back popper placket opening
  • 100% cotton
  • Machine washable

Stripy Short Romper

£20.00 £12.00

Our mix-and-match set of two tops and bottoms in its presentation bag will ensure baby always stays snug – whether crawling, rolling or enjoying an afternoon nap. The elasticated waist and envelope neck make it a breeze to pull on and off, while the cuff hem trousers keep your little one cosy.

  • Comes in a self fabric drawstring bag
  • Snug fit
  • Fabric has been brushed for extra softness
  • 60% cotton 40% polyester
  • Machine washable
  • Close fitting garments are less likely to catch fire, so this style is designed to fit snugly

Supersoft Pointelle Pack

£34.00 £17.00

Clothes that grow with baby? No, it's not science fiction; these dungarees have adjustable straps so they'll stay the distance. There's three designs to choose from and they all feature a striped jersey lining to keep them supersoft against young skin.

  • Straight leg
  • Adjustable straps to fit your child as they grow
  • Popper waist fastening
  • Front and back pockets
  • 100% cotton
  • Machine washable

Fun Woven Dungarees

£26.00 £20.80

5
(5 reviews)

Eureka – we've discovered the one thing that's better than supersoft trousers... It's supersoft trousers with a cosy printed lining. These bottoms will keep your mini explorer happy on all their daily adventures. And internal waist adjusters make them an ideal choice for ever-growing little boys.

  • Inside adjustable waistband
  • Jersey lined with woven contrast hem
  • Functional button opening
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Cosy Lined Cord Trousers

£26.00 £18.20

4.8
(8 reviews)

This printed snowsuit will keep little ones as toasty as a freshly hatched dragon egg throughout the cold-weather months. It's waterproof and has mittens, as well detachable booties on sizes up to 12 months. The zip-up front makes popping it on easy, perfect for unexpected frosty snaps.

  • Removable feet with popper fastening up to 12m
  • Taped seams
  • Breathable
  • Waterproof
  • Stay snug till -18°C/0°F
  • Outer 100% polyester
  • Hood lining 100% polyester
  • Sleeve lining 100% polyester
  • Filling 100% polyester
  • Rib 81% cotton 18% polyester 1% elastane
  • Upper lining 100% polyester
  • Lower body lining 100% polyester
  • Machine washable
  • Can be tumble dried

Baby Snowsuit

£45.00 £27.00

5
(6 reviews)

Our rash vest is perfect for those lazy seaside afternoons. Made from clever UPF 40 material to keep your little one’s skin safe, the fabric is stretchy too, making quick changes a doddle. Match with our bathers for an easy beachside outfit.

  • ¾ length sleeves
  • 80% polyamide 20% elastane
  • Machine washable
  • Provides sun protection
  • Conforms to EN13758-2 UPF 40+

Baby Rash Vest

£15.00 £7.50

5
(5 reviews)

…days full of crawling, rolling and exploring all start with our cosy play set. Crafted from supersoft fabric, it comes complete with handy poppers at the back for easy dressing and a drawstring on the waist to ensure a snug fit. We've finished it off with animal appliqués that baby will love.

  • Garment washed for softness
  • Fully functional drawstring adjusts to your child's waist
  • Popper fastening at the back
  • 95% cotton 5% elastane
  • Machine washable

Animal Jersey Play Set

£30.00 £21.00

5
(8 reviews)

Busy little bundles will be ready to race from playdates to special occasions in these easy-up chinos. The elasticated waist makes sure they stay put, no matter how much wriggling and crawling baby gets up to. And they match perfectly with our Baby Smart Shirt – since when was getting ready so easy?

  • Slimmer fit
  • Full length
  • Garment washed for softness
  • Button waist fastening
  • Front and back pockets
  • 100% cotton
  • Machine washable

Baby Chinos

£24.00 £16.80

5
(1 review)

Splashing around is more fun with the right gear. Our bathers are perfect for getting your future swim champion off on the right stroke. The bright and colourful prints will delight him (and you). There's room for a swim nappy inside, so no little accidents in the pool.

  • Lining up to and including 18-24m: face 100% cotton, back 100% polyurethane
  • Lining from 2-3y upwards 100% polyester
  • Main 70% cotton 30% polyamide
  • Lining 100% polyester
  • Machine washable

Baby Bathers

£16.00 £9.60

4.8
(5 reviews)

Keep your little one toasty when the temperature drops with this 100% cashmere jumper. The luxurious fabric is not only ideal for warm cuddles, but it's machine washable too. It comes in its own box to make a lovely present – why not complete the set with our matching joggers?

  • 100% cashmere
  • Machine washable

Baby Cashmere Jumper

£60.00 £48.00

5
(1 review)

When it comes to keeping cosy, nothing beats this 100% cashmere cardigan. The ultra-soft fabric has stitch detailing and a contrast velvet trim and, because it's machine washable, little ones can wear it practically non-stop. It comes in a lovely presentation box and makes the perfect gift.

  • 100% cashmere
  • Machine washable

Baby Cashmere Cardigan

£60.00 £48.00

4
(2 reviews)

We’re bringing the zoo to baby (because they probably can’t crawl that far just yet). This animal-toting T-shirt is super colourful and soft, and the striped cotton is hard-wearing, so it's built to withstand all sorts of spills.

  • Appliqué logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Animal Antics T-Shirt

£16.00 £8.00

4.8
(12 reviews)

Whether your little one is crawling, making mischief or on a cuddle break, these jersey-lined cotton bottoms bring colourful stripy fun. The elasticated waistband and contrasting drawstring keeps them secure, however quickly baby runs and roams!

  • Denim option is indigo dyed
  • Garment washed for softness
  • Fully functional drawstring adjusts to your child's waist
  • Outer and lining 100% cotton
  • Machine washable

Pull-on Trousers

£22.00 £13.20

4.6
(9 reviews)

Just when you thought baby couldn’t get cuddlier, we created these luxurious 100% cashmere joggers. Now we know what you’re thinking, but hold it – they're machine washable (what magic is this?). And they come in a gift box. Let’s just pop them in the bag, shall we?

  • 100% cashmere
  • Machine washable

Cashmere Joggers

£55.00 £44.00

The sun has got his hat on, hip hip hooray! Protect baby's head and keep them cool with our jersey hat in 100% breathable cotton. It’s easy to adjust, with a touch-and-close chinstrap. And if an outfit change is on the cards, simply reverse it for a different look.

  • Fully reversible
  • 100% cotton
  • Machine washable

Jersey Reversible Hat

£16.00 £8.00

5
(1 review)

Unpredictable weather is no match for this clever two-in-one coat. The sleeves are detachable, so you can whip them off to create a cosy gilet for baby if the sun decides to start shining. The outer is showerproof in case of rain, and the inside is fleece-lined for extra warmth.

  • Shower resistant
  • Outer 100% polyester
  • Body lining 100% polyester
  • Hood lining 100% polyester
  • Sleeve lining 100% polyester
  • Filling 100% polyester
  • Machine washable

Two-in-one Coat

£38.00 £30.40

4.3
(3 reviews)

Every sky should have a colourful appliqué rainbow just like these day-brightening shorts. Baby will love to look at the ivory and melon crush stripes and polka dot cloud. A contrast camper blue drawcord ensures they’ll stay in place, while pockets at the front and side and an extra touch of…

  • Straight fit
  • Garment washed for softness
  • Appliqué logo
  • Fully functional drawstring adjusts to your child's waist
  • 96% cotton 4% elastane
  • Machine washable

Stripy Appliqué Shorts

£14.00 £9.80

5
(2 reviews)

Make a splash with the playful seal motif of this reversible jacket. It's crafted from 100% organically grown cotton, without nasty chemicals, so it's gentle on the planet and on baby's skin. Roll up the sleeves to see the stripy print, or turn it inside out for the full stripe effect.

  • Organically grown cotton, grown without pesticides and fertilisers, cotton has been certified by an independent body
  • Garment washed for softness
  • Popper fastening
  • Fully reversible, the care label has been hidden in a pocket
  • 100% cotton
  • Machine washable

Seals Reversible Jacket

£20.00 £12.00

5
(2 reviews)
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