Apple

Mini apples or tiny hedgehogs? Either way, these might be the cutest appliqué designs we've ever seen. Our clever pinafore dress has frilly crossover straps with adjustable fastenings, so they can be lengthened as little ones grow. It's crafted from 100% cotton cord for super softness. As if…

  • Garment washed for softness
  • Adjustable straps to fit your child as they grow
  • 100% cotton
  • Machine washable

Almond Blossom Pink Apples Woven Appliqué Pinafore

£26.00

( review)

Mini apples or tiny hedgehogs? Either way, these might be the cutest appliqué designs we've ever seen. Our clever pinafore dress has frilly crossover straps with adjustable fastenings, so they can be lengthened as little ones grow. It's crafted from 100% cotton cord for super softness. As if…

  • Garment washed for softness
  • Adjustable straps to fit your child as they grow
  • 100% cotton
  • Machine washable

Woven Appliqué Pinafore

£26.00

( review)

…colourful tights keep your baby's legs cosy, as well as protecting their delicate skin. Choose from different designs including spots, stripes, animals and apples for a sweet finish to any outfit. And they're cotton-rich, but with a touch of stretch to make them easy to pull over bulky nappies.

  • GRY and SPT: 75% cotton 23% polyamide 2% elastane
  • BLU: 73% cotton 25% polyamide 2% polyamide
  • PNK: 76% cotton 22% polyester 2% elastane
  • MET: 78% cotton 20% polyamide 2% elastane
  • MUL: 70% cotton 28% polyamide 2% elastane
  • MPT: 77% cotton 21% polyamide 2% elastane
  • FUN: 72% cotton 24% polyamide 2% elastane 1% polyester 1% metallic yarns
  • Machine washable

Everyday Tights

£10.00

( review)

The apple of our eye? We'd have to say this striped jumper. Made from supersoft brushback cotton, the front is decorated with a bright red bouclé apple with an appliqué green leaf. The matte red poppers on the shoulders make those quick changes a breeze, while the ribbed cuffs and hem make sure…

  • Textured bouclé logo
  • Shoulder popper fastening
  • Reverse of fabric has been brushed for extra softness
  • Outer 80% cotton 20% polyester
  • Rib 97% cotton 3% elastane
  • Machine washable

Cosy Textured Sweatshirt

£22.00

( review)

…colourful tights keep your baby's legs cosy, as well as protecting their delicate skin. Choose from different designs including spots, stripes, animals and apples for a sweet finish to any outfit. And they're cotton-rich, but with a touch of stretch to make them easy to pull over bulky nappies.

  • GRY and SPT: 75% cotton 23% polyamide 2% elastane
  • BLU: 73% cotton 25% polyamide 2% polyamide
  • PNK: 76% cotton 22% polyester 2% elastane
  • MET: 78% cotton 20% polyamide 2% elastane
  • MUL: 70% cotton 28% polyamide 2% elastane
  • MPT: 77% cotton 21% polyamide 2% elastane
  • FUN: 72% cotton 24% polyamide 2% elastane 1% polyester 1% metallic yarns
  • Machine washable

Everyday Tights

£10.00

( review)

We've added fun nature-inspired bouclé designs onto a classic Breton. The question is, can you spot the odd one out? Hint: it begins with 'appl-' and ends with '-iqué'. Supersoft 100% sueded cotton is delicate on baby's skin, while concealed poppers make light work of those emergency changes.

  • Garment washed for softness
  • Textured bouclé logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Pretty Bouclé T-shirt

£16.00

( review)

Up the fun factor with our relaxed leggings. They're made from supersoft cotton with a touch of stretch for optimum wriggle room. The ribbed cuffs and waistline ensure they stay put (even when little ones are practising rolling over), while appliqués will make baby the star of the show.

  • Garment washed for softness
  • Appliqué logo
  • Fully functional drawstring adjusts to your child's waist
  • 95% cotton 5% elastane
  • Machine washable

Azure Blue/Ecru Apples Novelty Appliqué Leggings

£18.00 £10.80

( review)

We've added fun nature-inspired bouclé designs onto a classic Breton. The question is, can you spot the odd one out? Hint: it begins with 'appl-' and ends with '-iqué'. Supersoft 100% sueded cotton is delicate on baby's skin, while concealed poppers make light work of those emergency changes.

  • Garment washed for softness
  • Textured bouclé logo
  • Shoulder popper fastening
  • 100% cotton
  • Machine washable

Pretty Bouclé T-shirt

£16.00

( review)

If you look up 'fun' in the dictionary, you'll find these cotton corduroy trousers. They're made for comfort and are always ready for playtime. The drawcord waistband makes for easy dressing, while a soft floral lining provides extra warmth – just turn up the cuffs to let the print peek out.…

  • Garment washed for softness
  • Fully functional drawstring adjusts to your child's waist
  • Front and back pockets
  • Outer 100% cotton
  • Lining 100% cotton
  • Machine washable

Almond Blossom Pink Apple Appliqué Pocket Cord Trousers

£22.00

( review)

You'll be ready to run around until you drop with these cotton-cord jeans. We've washed them for added softness (yay) and added a hidden adjustable waistband to keep you comfortable. Dress them up with a polo shirt and blazer, or keep things casual with a printed tee.

  • Inside adjustable waistband
  • Slide waist fastening with mock button up to 10 years
  • Five pocket jeans styling
  • 100% cotton
  • Machine washable

Candy Apple Red Slim Cord Jeans

£28.00

( review)

The apple of our eye? We'd have to say this striped jumper. Made from supersoft brushback cotton, the front is decorated with a bright red bouclé apple with an appliqué green leaf. The matte red poppers on the shoulders make those quick changes a breeze, while the ribbed cuffs and hem make sure…

  • Textured bouclé logo
  • Shoulder popper fastening
  • Reverse of fabric has been brushed for extra softness
  • Outer 80% cotton 20% polyester
  • Rib 97% cotton 3% elastane
  • Machine washable

Cosy Textured Sweatshirt

£22.00

( review)

Whether you’re bobbing for apples, late night shopping or enjoying a roaring bonfire – this luxurious, lambswool-blend scarf will keep you toasty. Made from a substantial, heavyweight knit bearing a simple Fair Isle pattern, the effortless combination of grey marl shades ensure it can accompany you…

  • Hand wash only
  • 80% lambswool 20% polyamide

Fair Isle Scarf

£40.00

( review)

This ultra-flattering dress will bring a spot of sunshine to your life. Its soft and stretchy fabric hugs you in all the right places, while the mock-wrap shape cinches in your waist. And that's not all – its flippy skirt is perfect for hitting the dance floor.

  • 95% viscose 5% elastane
  • Machine washable
  • Flattering fitted shape through bust and waist
  • Length finishes at knee
  • Soft jersey with stretch
  • Lined bodice

Rosehip Apple Geo Willa Jersey Dress

£80.00 £56.00

4.7
(47 reviews)

Why our swimwear is the best: brilliantly bold prints and mood-boosting colours designed to mix and match with the rest of the range. And that’s without mentioning the all-important F-word: FLATTERY. These bottoms have a classic knicker shape for a simple and comfortable fit. Which top will you…

  • Outer 80% polyamide 20% elastane, Lining 100% polyester
  • Machine washable
  • Medium coverage
  • Lined front and back

Apple Geo Mix & Match Bikini Bottoms

£25.00 £15.00

4.1
(14 reviews)

This multi-talented bikini top can be worn four ways: strappy, halterneck, cross back and strapless. Mix it up depending on your mood (and your tan lines). Lightly padded fixed cups and strategic boning offer support and ensure it stays up, even when you go strap-free.

  • Outer 80% polyamide 20% elastane, Lining 84% polyamide 16% elastane
  • Machine washable
  • Lightly padded fixed cups for a smooth shape
  • Silicone tape at neckline and boning at side seams for additional support
  • Fully adjustable multiway straps: bandeau, halter, straight straps and cross back
  • Fixed clasp back fastening
  • Flattering twist front detail

Apple Geo Amalfi Bandeau Bikini Top

£30.00 £15.00

4.6
(11 reviews)

When the weather finally heats up (or it’s time to escape to sunnier climates), celebrate in style with this feminine swimsuit. The straps can be worn four ways, and we designed the side panelling to be ultra-flattering. Lightly padded fixed cups and boning will give you support however you wear it.

  • Outer 80% polyamide 20% elastane, Body lining 84% polyamide 16% elastane, Gusset 100% polyester
  • Machine washable
  • Body sculpting support lining front and back
  • Slimming side panels and ruched waist detail
  • Lightly padded fixed cups for a smooth shape
  • Silicone tape at neckline and boning at side seams for additional support
  • Fully adjustable multiway straps: bandeau, halter, straight straps and cross back
  • Flattering twist front detail

Apple Geo Amalfi Bandeau Swimsuit

£65.00 £32.50

4.6
(20 reviews)

Perfect for sipping mojitos by the pool or taking a dip in the sea, these bikini bottoms have adjustable tie sides so you can find the perfect fit. Choose your favourite colour and match with the coordinating top – or be daring and mix them.

  • BLK and DGR: outer 80% polyamide 20% elastane, trim 82% polyester 18% elastane, lining 100% polyester
  • Other colours: outer 80% polyamide 20% elastane, lining 100% polyester
  • Machine washable
  • Light coverage
  • Lined front and back
  • Fully adjustable side ties

Apple Geo Contrast Tie Bikini Bottoms

£28.00 £14.00

2.3
(16 reviews)
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